Eat All the Meat You Can at ecute Shinagawa’s ‘Shinagawa MEAT LOVERS’ Event

22.September.2018 | FOOD

Shinagawa Station is a convenient location for travel as not only do bullet trains arrive and depart there but it’s also very easy to get to airports.

 

The Tokyo Meat Market takes place every October in Shinagawa which brings people flocking from afar to get their teeth stuck into the meat on offer. In line with this year’s market, another event titled “Shinagawa MEAT LOVERS” will take place at ecute Shinagawa South from October 1 to 21.

 

Take a look below to see what you can expect to look forward to at the event.

 

Meat Sandwiches

TAMEALS Classic Burger w/Fries – ¥900 @ TAMEALS (ecute Shinagawa South)

This burger boasts a filling patty with an original bun made completely with whole grain flour that both hug together to make the perfect combination. If you’re looking for a quality burger then don’t pass up this opportunity. Served from 11:00am.

La Terre Hot Dog – ¥378 @ Boulangerie La Terrie (ecute Shinagawa South)

La Terre’s hot dog is made with sausage from Kyushu that is completely free of preservatives and colouring agents. The rich, sweet and soft bread they use is made from 100% wheat flour.

Anshen Buffu (Roti & Pastrami) – Whole ¥1,188 / Half ¥594 @ PAUL (ecute Shinagawa)

This sandwich is made with PAUL’s exquisite bread and is packed with roast beef and pastrami. The roast beef is combined with a horseradish sauce. The flavour goes perfectly with sake. Available at ecute Shinagawa only.

 

Meat Bento / Onigiri

Japanese Black Beef Bento – ¥2,650 @ Asakusa Imahan (ecute Shinagawa)

This luxurious bento set brings out the full flavour of its Japanese Black wagyu that can be enjoyed together as both sukiyaki and yakiniku. Available at ecute Shinagawa only.

Japanese Black Beef & Black Angus “W Black” Beef Hamburg Steak Bento – ¥1,380 @ MADE IN JAPAN Tsubame Grill (ecute Shinagawa)

Tsubame Grill’s Hamburg steak is made with two kinds of 100% beef, clocking in at a hearty 160g. Experience its delicious flavour available just for this event. Available at ecute Shinagawa only.

Char Siu Yaki Onigiri  – ¥260 Each @ Onigiridokoro Kongariya (ecute Shinagawa)

This plump onigiri is topped with a cheddar cheese-covered char siu covered in a steak sauce. Available at ecute Shinagawa only.

 

Meat Deli

Basque Style Terrine – 1 Pack ¥650 @ Table Ogino (ecute Shinagawa)

A spicy patty made in the image of the Basque Country. It’s packed with pig ear and tongue that give texture, pork, and chicken liver. The flavour of everything has been condensed into the patty for a richer taste.

Wagyu Sukiyaki Steamed Bun – ¥445 Each @ PAOPAO (ecute Shinagawa)

Enjoy the full flavour of Yamagata beef wrapped carefully into a steamed bun. Available at ecute Shinagawa only. Only 20 made per day.

Japanese Beef With Seasoned Oyster Mushrooms (100g) – ¥798 @ RF1 (ecute Shinagawa South)

This beef platter lets you enjoy the full delicious flavour of meat. The beef goes perfectly with the salt and peppers oyster mushrooms. Limited quantity available.

 

Sweets

Yanesen Grape Anmitsu – ¥604 @ Funabashiya (ecute Nippori)

These sweet treats are a collaboration with Vegeo Vegeo. They are pione grapes covered with anmitsu―syrup covered anko―from Yanesen. Available at ecute Nippori only.

Kawane Sencha Siberia Cake – ¥648 @ Dalloyau (ecute Nippori)

This cake is made in collaboration with Thés du Japon which opened in Yanaka, Tokyo in August this year. The cake is filled with a mousse made with Kawane sencha tea and an anko jelly. Available at ecute Nippori only.

Imomitsu Roll Cake – ¥480 Per Slice @ Drip Mania (ecute Nippori)

This product is made in collaboration with Amendoroya, a shop specialising in imomitsu – honeyed potato. They have taken Drip Mania’s popular roll cake and made it more delicious with purple sweet potato. Available at ecute Nippori only.

 

A campaign is also being held to get people walking around the district of Yanesen. It is taking place in collaboration with products from shops around Yanesen as well as products in ecute Nippori using ingredients from places around Yanesen. Get your hands on the map and enjoy walking around the neighbourhood.

 

As well as the delicious meaty goodness listed above there’s plenty more where that game from, so head to Shinagawa this October.

 

◼︎Information

Shinagawa MEAT LOVERS

Running: October 1, 2018 – October 21, 2018

 

Yanesen Campaign

Running: October 1, 2018 – October 21, 2018

 

ecute Shinagawa・Shinagawa South

Address: 3-26-27 Takanawa, Minato Ward, Tokyo

TEL: 03-3444-8910

Website: https://www.ecute.jp/

 

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  • 【Tokyo Lunch】 Gorge on the best hamburgers at Michelin-starred restaurant known for its exquisite tasting meat

    21.April.2017 | FEATURES / FOOD

    “UMAMI BURGER” from Los Angels has come to Japan this March, and draws public attention. However, the Japanese hamburger is as good as that. In these days, there are so many restaurants that serve “special hamburger” as good as the ones in hamburger stores. The latest trends of meat dish and casual dining boost the popularity of a gourmet hamburger.

    170327_KS_00069

    170327_KS_00067

    Especially, the lunch time only hamburger cooked by the chef who works for restaurants that granted the stars in Michelin Tokyo. In the “Tateru Yoshino Bis” located in “Park Hotel Tokyo,” there is an extreme hamburger created by Takeru Yoshino who is considered to be a French master. It was originally one of the lounge menus in this hotel, but it got very popular so he started serving it in the restaurant only at the lunch time.

    170327_KS_00052 170327_KS_00058

    The hamburger is considered to be American food, but Yoshino added the basic French cook technique on his hamburger.

    The weight of the beef patty is 150g. You can put some ketchup, mayonnaise and mustard just as old American style.

     

     “Bis burger” in Tateru Yoshino Bis

    It is has the simple but well-balanced ingredients such as cheddar cheese, lettuce and crispy bacon. Only 15 plates of this is served in a day. It cost 1900yen.

     

    Tateru Yoshino Bis

    Address: shiodome media tower. 25F, 1-7-1 Higashishinbashi,Minato-ku,Tokyo

    Keiko Kodera(Writer)

     

     

    縲先署蜃コ逕ィ縲托シ脚uli-ro・医Ν繝ェ繧、繝ュ・・DSCF1642

    The hamburger from the restaurant which boasts meat dishes is as good as the one which is made by star chefs. There is a only hamburger in the restaurant on Saturdays, Sundays, and holidays called “ruli-ro” located in Mishuku that has a lot of good casual dining.

    縲先署蜃コ逕ィ縲托シ脚uli-ro・医Ν繝ェ繧、繝ュ・・DSCF1631 縲先署蜃コ逕ィ縲托シ脚uli-ro・医Ν繝ェ繧、繝ュ・・0Q0A6654

     

    Not only is the patty grilled over a charcoal fire, but also the combination of ingredients are great. It is great thing for hamburger fans that can enjoy the hamburgers not only in hamburger stores but also some dining restaurants.

     

    “ruli-ro hamburger” in ruli-ro

    There is a lot of ingredients such as sunny side egg and smoked bacon. Other than this, ratatouille burger and avocado burger are also popular. It cost 1500yen.

     

    Ruli-ro

    Address: 3-16-3 Ikejiri, Setagaya-ku, Tokyo

     

    −−−

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  • 【Tokyo Dinner】The great combination of meat and Japanese sake! Gotanda “Nikuryouri Soregashi”

    29.May.2017 | FEATURES / FOOD

    The popularity of Japanese sake has been rising not only in other countries but also in Japan.  Also, the restaurants that carry sake not only at casual bars but also at French, Italian and Chinese restaurants is increasing.

    It is becoming more standard to enjoy unique Japanese sake with various kinds food but not only Japanese. The popular bar named “Sakaba Soregashi” that you can feel free to enjoy Junmaishu (sake made without added alcohol or sugar) has opened another branch named “Nikuryouri Soregashi” in Gotanda, this March.

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    There are other branches that serve chicken, but this new branch mainly serves beef dishes. They put more importance on having a variety of kinds of Japanese sake.

    170523_KS_00014 170523_KS_00029

    The owner, Jun Oyama, said, “Japanese sake is the national beverage that we can be proud of to the world. I want more young people to enjoy their deep tastiness freely.”

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    If you eat plain red meat, the sake that has rich and strong flavor is going to go with it. If you eat sweeten meat like sukiyaki, the tanrei (crispy and dry) sake is going to go with it.

    170523_KS_00008

    I would recommend you enjoy finding the best sake to go with their meat. It is also popular to drink their original sake called “Hideo(756yen include tax)” with carbonated water. I bet you are going to get hooked on sake once you find the best one to go with their meat dish even if you are not good at Japanese sake!

     

    ■Information

    Nikuryouri Soregashi

    Address:1-4-8 Shuwa Gotanda Ekimae Residence202, Nishi Gotanda Shinagawa-ku, Tokyo

    Tel:03-6420-3092

    Hours:[Mon to Thu and Sat]5:00PM to 1:00AM(L.O. 12:00PM)

    [Fri]5:00PM to 2:00AM(L.O. 1:00AM)

    [Sun]5:00PM to 12:00PM(L.O. 11:00PM)

    Holiday:Irregular holidays

     

  • 12 Summer Souvenirs to Pick Up at Tokyo Station

    01.August.2018 | FOOD / SPOT

    The hardest thing when travelling is deciding what souvenirs to take back home for friends and family. We have compiled a list of recommended souvenirs that are perfect for 2018 summertime and can be picked up from Tokyo Station right now.

     

    Souvenir Theme: Refreshing

    1: Ryoukansui (Minamoto Kitchoan / GRANSTA) – ¥1,080 (Tax Included)
    Kingyokukan, a type of sweet jelly, is piled on top of lemon and lime flavoured sweet bean jelly and topped with more sweet jelly cut into sweetfish and maple shapes. Available until the end of August 2018.

     

    2: Cream Bread with Coffee Jelly (Hattendo / Ecute Keiyo Street) – ¥260 Each (Tax Included)

    Hattendo have created a new texture by combining cream and coffee flavoured jelly. This is a very summery dessert. Available until August 31, 2018.

     

    3: Fruit Dango (Rokube / Ecute Tokyo) – ¥345 Each (Tax Included)
    A combination of chewy dango and three different fresh jelly flavours: strawberry, mango or blueberry. Their colourful and refreshing appearance make them a perfect summer treat. Available until August 31, 2018.

     

    Souvenir Theme: Fruits

    1: Set of 9 Cube Jellies (DOCLE FELICE / GRANSTA) – ¥1,944 (Tax Included)

    These cube shaped jellies are made using only carefully selected fruits grown in Japan. There are six flavours: apple, pear, white peach, melon, grape, and orange. Limited stock – will discontinue once sales end.

     

    2: Jelly Peche (Shinseido Parlour / Ecute Tokyo) – ¥540 Each (Tax Included)

    This white peach jelly is mixed with refreshing pineapple and passion fruit. Available until the end of September 2018 and at the Ecute Tokyo branch of Shinseido Parlour only.

     

    3: Baked Cup Cheese Mango (Fromage Terra / Ecute Tokyo Keiyo Street) – ¥324 Each (Tax Included)

    Baked cup cheese is a very popular product in Japan, and these ones are topped with a mango paste. Ensured to cool you down in summer. Available until September 2, 2018 at the Ecute Keiyo Street branch of Fromage Terra only.

     

    Souvenir Theme: Tokyo Station Limited Edition

    1: Tokyo Suzu Senbei (Fujimidou / GRANSTA) – ¥1,530 (Tax Included)

    This popular product is available only at Tokyo Station and is made using carefully selected ingredients. They are a bell-shaped senbei, or rice cracker, themed on the silver bell located in Tokyo Station, a popular meeting spot.

     

    2: Tokyo Anpan Cake (Tokyo Anpan Mame Ichizu / Ecute Tokyo) – ¥480 Each (Tax Included)

    This pancake is filled with reduced sugar red bean paste from Tokachi in Hokkaido, large grain red beans, and butter. If you love Japanese red bean paste then this hearty serving is sure to satisfy your taste buds!

     

    3: Marcoloni Biscuit (Pierre Marcoloni / GRANSTA) – ¥3,564 (Tax Included)

    A biscuit that marries together rich couverture chocolate and fragrant ginger.

     

    Souvenir Theme: Station Building Packaging

    1: Shinkansen CAVA (Wine Shop ENOTECA / GRANSTA Marunouchi) – ¥2,700 (Tax Included))

    This sparkling wine comes in a pop art design of the shinkansen at Tokyo Station. We recommend this wine for people who don’t like sweet alcohol and alcohol lovers in general.

     

    2: Baumkuchen Almond [Contains 7] (Meisterstücke Juchheim / Ecute Tokyo) – ¥1,080 (Tax Included)

    These baumkuchen are almond flavoured and come in a packaging design featuring the Tokyo Station building. Available from August 13.

     

    3: TOKYO☆Summer Station Building (Siretoco Donuts / Ecute Keiyo Street) – ¥420 Each (Tax Included)

    These summer version doughnuts from Siretoco feature the bricks on the Tokyo Station building. Available until September 3.

     

    If you’re lost on what souvenirs to buy at Tokyo Station, then be sure to use this list as reference!

     

    ■Information

    GRANSTA (Inside Ticket Gates)

    Address: JR Tokyo Station, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo

    Opening Hours: 8:00am-10:00pm (Until 9:00pm on Sundays)

    Website: http://www.tokyoinfo.com/shop/mall/gransta/

     

    GRANSTA Marunouchi (Outside Ticket Gates)

    Address: JR Tokyo Station, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo

    Opening Hours: 8:00am-10:00pm (Until 9:00pm on Sundays)

    Website: http://www.tokyoinfo.com/shop/mall/gransta/

     

    Ecute Tokyo

    Address: JR Tokyo Station, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo

    Opening Hours: 9:00am-10:00pm

    Website: https://www.ecute.jp/tokyo

     

    Ecute Tokyo Keiyo Street

    Address: JR Tokyo Station, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo

    Opening Hours: 8:00am-10:00pm

    Website: https://www.ecute.jp/keiyostreet

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    Kobe is filled with famous sightseeing spots like the nostalgic Ijinkan neighborhood and port. The city is packed with fashionable shops and restaurants and is highly regarded for its selection of tasty sweets!

    The port city, with over 150 years of history, has fostered a unique and diverse culinary culture.

     

    Recently, Kyary Pamyu Pamyu began starring in a series of promotional videos for the Gastropolis Kobe project. The artist traveled to the city to partake in plenty of delicious treats, and MOSHI MOSHI NIPPON went along for the ride! Here are some of the singer’s favorite spots around town.

    Kobe, known as a city where East meets West, is lined with sweets shops that are unique to the area.

     

    The tea salon TOOTH TOOTH Dekoboko Sabo opened in 2019 in the Kobe City Museum and offers a menu that mixes Western food and sweets with tea and ingredients from traditional Japanese cuisine. Kyary ordered the Dekoboko Sabo Afternoon Tea Set, a collection of western sweets blended with the essence of traditional Japanese flavors. Guests are invited to enjoy their tea and sweets in a one-of-a-kind space filled with Meiji period flare and retro Western furniture. Those interested will need to make a reservation, so be sure to remember the next time you’re in Kobe.

     

    TOOTH TOOTH Decoboco Sabo

    Address: 24 Kyomachi, Chuo Ward, Kobe (Inside the Kobe City Museum)

    Hours: 9:30-17:30 (Last Order at 16:30) 

    Closed Mondays

    Official Site: https://toothtooth.com/restaurant/decoboco-sabo

    The next stop was Kobe Nankin-machi, one of the three major Chinatowns in Japan. Kobe MILK is known nationwide for its Apricot Pudding, which is made with local ingredients. The raw apricot pudding is mixed with milk brought from the foot of Mt. Rokko and other ingredients from Hyogo Prefecture. Of course, Kyary ordered some, and was amazed by its fluffy texture. You can only enjoy it in Kobe–also, the shop sells other puddings mixed with seasonal fruits, so don’t miss those either!

     

    Kobe MILK

    Address: Shin-Motomachi Building 1F (1 Motomachi-dori, Chuo-ku, Kobe)

    Hours: Weekdays 9:30-19:00 / Weekends 9:30-19:30

    Official Site: https://kobe-milk.com

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    Official Site: https://www.kitanomoore.com/cafe/

     

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    Halloween Poison Apple

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    Happy Halloween! Afternoon Tea Set

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    Fluffy Floating Ghost Plate (Drink Included)

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  • Pastel Collaborates with My Melody and Kuromi for Autumn Puddings

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    Pastel, a sweets brand known for its smooth pudding, has announced a collaboration with the Sanrio characters My Melody and Kuromi! Fans can snag some tasty treats from September 1 to October 31, 2022.

     

    This year’s collaboration is based on a sweet circus. Fall is full of wonderful events like Halloween, and the company is ready to celebrate with these colorful desserts.

     

    New items include limited edition puddings featuring illustrations of My Melody and Kuromi and sweet and sour treats made with strawberries that will crackle and pops in your mouth!

    My Melody Mini Pudding: ¥430 (Tax Included)

    Left 2 Puddings: September 1 – September 30 / Right 2 Puddings: October 1 – October 30, 2022

    Kuromi Mini Pudding: ¥430 (Tax Included)

    Left 2 Puddings: September 1 – September 30 / Right 2 Puddings: October 1 – October 30, 2022

     

    Pastel’s original mini puddings are topped with whipped cream and finished with a My Melody illustration in cocoa powder. Enjoy the smooth texture and soft whipped cream!

    My Melody’s Merry-go-Round Pudding: ¥600 (Tax Included)
    Top: September 1 – September 30 / Bottom: October 1 – October 30, 2022

     

    This exclusive pudding was inspired by My Melody. Smooth pudding is topped with sponge cake and diced strawberries, sweet and sour strawberry cream, and colorful marshmallows.

    Kuromi’s Circus Pudding: ¥600 (Tax Included)

    Top: September 1 – September 30 / Bottom: October 1 – October 30, 2022

     

    Smooth chocolate pudding is accented with raspberry sauce and finished with fluffy cream. This treat is perfect for fall, and the chocolate that crackles in your mouth is sure to amaze and delight!

     

    Come enjoy some autumn sweets decorated with your favorite Sanrio characters!

     

    © 2022 SANRIO CO., LTD. APPROVAL NO. L632735

    *AEON Mall Shin-Rifu South Building, AEON Mall Okazaki, and THE OUTLETS HIROSHIMA will only offer mini-puddings of each character.
    *All images are sample images.

  • Creepy-Cute Halloween Sweets Available for a Limited Time at Hyatt Centric Kanazawa

    04.August.2022 | FOOD / SPOT

    Halloween is on the way, and the Hyatt Centric Kanazawa hotel is prepping some spooky sweets to celebrate! From October 1 until October 31, a Monster Halloween Cake Set will be available at the hotel’s restaurant FIVE – Grill and Lounge. Guests can also enjoy a Halloween lunch and dinner menu featuring a chic menu filled with black, red, and purple dishes. Visitors who come in costume will gain access to some special offers as well!

     

    Halloween Lunch / Dinner Course

    Poached Eggs with Black Chaudfroid Sauce

    Grilled Beef Tenderloin with Beet Variation

     

    The courses were inspired by an adult Halloween party and will be available for four days only. Each dish contains colors perfect for the season, like haunting black and bloody red punctuated with a purple-tinted memory of moonlight. While the dishes may look strange, they are made with the finest ingredients. 

     

    Monster Halloween Cake Set

    Witch’s Mont Blanc Pudding

    Mummy Macaron

    Denture Parfait

    Jack-o’-Lantern Cream Puff

    Frankenstein Brownie

    Gyuhi Ghost

    Spider Web Mousse

    GO FOR KOGEI 2022 Collaboration 5×5 Cake Set

     

    A special cake set featuring everything from Frankenstein to spider webs will get you in the Halloween mood. The lineup includes Witch’s Mont Blanc Pudding topped with purple sweet potato cream, and the adorable Jack-o’-Lantern cream puff filled with–you guessed it–pumpkin cream. Come enjoy some other playful treats like the Mummy Macaron filled with apricot and the Denture Parfait with berries and marshmallows. On weekdays from October 3 until October 21, the cakes will be served on a special Kutani ware in collaboration with GO FOR KOGEI 2022. This 5×5 set will be limited to five servings per day. Kutani ware is a style of traditional Japanese porcelain found in Ishikawa Prefecture.

     

    Halloween Cocktail

    This year’s Halloween cocktail is the rock-themed Back in Black. With a tequila base, you’re sure to have some extra fun after downing this classy beverage. 

    Come enjoy some spooky and cute Halloween sweets while you can!

  • Sanrio Characters Autumn Sweets Buffet to be Held at Hilton Nagoya

    15.July.2022 | FOOD / SPOT

    From August 18 until November 3, visitors to the Hilton in Nagoya will be able to enjoy a special autumn buffet featuring the popular Sanrio characters Kuromi, Cinnamoroll, and Hello Kitty. 

     

    These three characters are some of Sanrio’s most loved. Kuromi is the self-proclaimed rival of My Melody, while the fluffy Cinnamoroll won first place in this year’s Sanrio Character Awards. Hello Kitty has been beloved by audiences worldwide for decades, and her iconic ribbon really shines in this buffet collaboration. Themed around an autumn harvest festival in a dark forest, the event includes 27 varieties of sweets and seven savory items. From sweet potatoes and pumpkins to chestnuts and apples, guests will be able to taste the fall season!

    Kuromi’s Dark Forest Cake

    Autumn Cinnamoroll Cake

    Hello Kitty’s Ribbon Cake

    Crazy Mushrooms / Praline and Gianduja Truffles / Tonka Bean & Chocolate Caneles

     

    Kuromi’s Dark Forest Cake is a traditional German black forest cake featuring decorations inspired by the character’s black hood and a pink skull. The Autumn Cinnamoroll Cake is made with rice flour and is inspired by the adorable puppy’s fluffy appearance. Hello Kitty’s Ribbon Cake is topped with apple compote simmered with strawberries and red wine. 

     

    At the popular Live Station, guests can also enjoy an artistic performance by the chef himself. Visitors can also find and harvest their own Crazy Mushrooms and Truffles. 

    Kuromi’s Autumn Soup

    Pumpkin Mont Blanc

    Hello Kitty’s Apple

     

    Pastry Chef Mamoru Watanabe’s specialty autumn sweets and Sanrio Characters-inspired goodies will invite you into a cute and dark forest world. Kuromi’s Autumn Soup is made with Japanese chestnuts and chicken consomme poured over panna cotta made with purple sweet potatoes. The Pumpkin Mont Blanc includes four layers of milk chocolate cream, chocolate crumble, pistachio cream, and pumpkin Mont Blanc cream.

    Praline Paris-Brest

    Hojicha Basque Cheesecake

    Green Tea Tiramisu

     

    Come enjoy the taste of autumn with your favorite Sanrio characters!

     

    © ’22 SANRIO CO., LTD. APPR. NO. L632215

  • Fruit-Filled Afternoon Tea Inspired by Japanese Folktale Momotaro Announced

    01.July.2022 | FOOD / SPOT

    Kawagoe Prince Hotel, located in an Edo-period castle town in northwest Tokyo, will begin offering a special afternoon tea set starting July 1, 2022. Inspired by the Japanese folktale Momotaro, the summer fruit-filled tower of treats will be available until August 31, 2022.

     

     

     

    Top Plate

     

    Middle Plate

     

    Bottom Plate

     

    Savory

     

     

    The top plate of the three-tiered set features tasty peach and cheese mousse, peach meringue, macadamia nut chocolate, and Kibi Dango put together to resemble the hero of the story, Momotaro. On the middle tier, visitors will find sweets inspired by the many animals found in the story, from the monkey and dog to the pheasants. Guests can enjoy many summer fruits including mango and kiwi. 

     

    Those who come to the store in a yukata (summer kimono) and follow the official Kawagoe Prince Hotel Instagram will receive a special fruit platter.

     

    Come enjoy the world of Momotaro as you wander around this historical Japanese town!

  • Kyary Pamyu Pamyu Collaborates with Famous Poeme Sweets in Ehime Prefecture

    31.May.2022 | MUSIC / SPOT

    Kyary Pamyu Pamyu made waves with music lovers around the world last month when she performed at Coachella, one of the largest and most famous music festivals on Earth. On May 28, Kyary will perform in Ehime, and the artist has released details about another collaboration as part of the LOCAL POWER JAPAN Project, launched to energize Japan through the appeal of regional towns and cities.

    In Ehime Prefecture, Kyary is teaming up with Poeme, a famous sweets shop in Setouchi close to the Seto Inland Sea. The shop itself opened in 1950 with a different name and quickly became popular for its Butter Manju. The buns, baked in a buttery biscuit dough with red bean paste, were an extravagant confectionary at the time. In the late 1950s, a friend of the founder Okada Kazutarou tasted the Butter Manju and said “This is a poem,” hence the current name of the location. After 76 years, the name of the shop still reflects Poeme’s mission that has been present since the company’s founding just after WWII. 

     

    The collaboration logo for the project was inspired by Kyary’s 2018 album Japamyu, which was released after four successful overseas tours. The album cemented the artist as one of Japan’s top talents, and the logo combines Poeme with Japamyu to make Poemyu.

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is only available until June 8 on the official LOCAL POWER JAPAN Project website.

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