Major bookstores across Japan are rolling out the Rilakkuma Book Fair where fans can get their hands on short Rilakkuma fairy tails, exclusive merchandise, and more.

In line with the event, Fruits Parlor & Bakery Season & Co., a cafe in Umeda, Osaka, is serving up a special menu with the theme “Rilakkuma Book Cafe” from October 30 to November 30. This includes a afternoon teas which also celebrates the cafe’s 1st anniversary, more exclusive merchandise, and novelties for customers who order from the Rilakkuma menu.

Rilakkuma Zukin Afternoon Tea | ¥4,000 (Before Tax) *Reservation-only

A special afternoon tea featuring 13 different goodies from desserts to a sandwich, quiche, and more. It comes with a fruit iced tea welcome drink too.

Rilakkuma Yuki Hime Afternoon Tea | ¥4,000 (Before Tax) *Reservation-only

A different afternoon tea that serves up 12 items. This also comes with a fruit iced tea.

Rilakkuma’s Honey Apple Smoothie | ¥800 (Before Tax)

A honey apple smoothie topped with refreshing vanilla ice cream, smooth fresh cream, and a Rilakkuma jelly candy.

Rilakkuma’s Royal Chocolate Milk Tea | ¥1,200 (Before Tax)

Classic royal milk tea served with chocolate Rilakkumas. Eat on their own or dip into your tea!

The cafe is now taking reservations for the afternoon teas. Bookings must be made two days in advance by telephone or the official website.

Bandai Candy’s character-inspired Japanese confectionery series Tabemas collaborating with the popular TV anime series Demon Slayer: Kimetsu no Yaiba to release two confections themed on the show’s main characters Tanjiro Kamado and Nezuko Kamado as well as a collection of tarts. The sweet treats will hit the chilled desserts corner of Lawson convenience stores in Japan on October 20, 2020.

Tabemas x Demon Slayer

Tabemas x Demon Slayer: Kimetsu no Yaiba (Tanjiro Kamado/Nezuko Kamado) – ¥264 Each (Before Tax)

The tarts feature all the little details of the beloved characters, from the scar on Tanjiro’s forehead and his earrings to the bamboo pipe in his sister Nezuko’s mouth and her hair adornment. It also captures the designs of their clothes. Both are filled with Japanese red bean paste with Tanjiro being chocolate flavoured and Nezuko strawberry flavoured.

Demon Slayer Tarts

Demon Slayer Tarts | ¥231 (Before Tax)

An assortment of biscuit base tarts laced with caramel mousse. The tart designs feature a range of popular characters from the anime series including the Kamado siblings, Zenitsu, Inosuke, Shinobu, and Tomioka.

Demon Slayer: Kimetsu no Yaiba is a manga series by Koyoharu Gotouge serialised in Weekly Shonen Jump. The popular series has over 100 million copies in circulation and spawned a hit anime series last year. The upcoming anime film Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train, which is being animated by ufotable, is set for release tomorrow on October 16, 2020 will serve as a direct sequel to the 2019 anime series.

©Koyoharu Gotouge/Shueisha・Aniplex・ufotable

Japanese convenience store chain FamilyMart released cream cheese-filled obanyaki branded with Moomin characters on August 4 in celebration of “Moomin’s Day” which falls on August 9.

Moomin Mochitto Cheese | ¥138 (Tax Included)

The Moomins are the main characters of Tove Jansson’s series of books and comic strips. August 9 is the birthday of the author, and so this date has become known as “Moomin’s Day” amongst fans of the series.

Obanyaki are a type of imagawayaki which are like waffles and are filled with various ingredients, the most popular being red bean paste which can often be found at festivals in Japan. These chewy Moomin obanyaku however are filled with cream cheese and are stamped with the familiar faces of Moominvalley including the titular characters, Snufkin, Little My, and the Hattifatteners.

What better way to celebrate Moomin’s Day than with a delicious treat? If you’re in Japan this summer, head to your closest FamilyMart.

©Moomin Characters™

Bandai Candy’s character-inspired Japanese confectionery series Tabemas released a new batch of Minion-themed Japanese wagashi confections at Lawson convenience stores in Japan (excluding Lawson Store 100 branches) on August 4, 2020.

‘Tabemas’ is an abbreviation of the Japanese words taberareru masukotto, meaning ‘mascots that you can eat.’ It is a Japanese confectionery series that combines well-known characters and Japanese sweets made from ingredients like red bean paste, sugar and rice flour.

Tabemas Minions | ¥264 (Before Tax)

The line-up includes familiar faces from the Despicable Me and Minions films, namely the childish Bob, Stuart—who loves a prank—and Kevin who has a leader presence about him. The confections feature all the little details for each character, from the goggles and hair to the colouring.

Each character has its own delicious bean paste flavouring too: Bob is banana flavoured (his favourote), Stuart is strawberry, and Kevin is chocolate. Which do you want to try the most?

© Universal City Studios LLC. All Rights Reserved.

Character-inspired Japanese confectionery series Tabemas has revealed that its next batch of sweet treats are Dragon Ball Super inspired. The sweets were released at FamilyMart convenience stores in Japan on July 28, 2020.

‘Tabemas’ is an abbreviation of the Japanese words taberareru masukotto, meaning ‘mascots that you can eat.’ It is a Japanese confectionery series that combines well-known characters and Japanese sweets made from ingredients like red bean paste, sugar and rice flour. The sweets are also made with a dough called “nerikiri” which is used in making traditional Japanese wagashi sweets.

Tabemas Dragon Ball Super: ¥369 Before Tax | 1 set of 2

The confection designs include the iconic Dragon Balls from the series up to Seven-Stars, as well as Shenron.

Shenron is matcha-flavoured. Using nerikiri dough, Tabemas has brought the dragon god to life with his iconic red gaze, whiskers, and tail. Each of the seven Dragon Balls are filled with custard cream. One set of these confections comes with both Shenreon and one of the Dragon Balls, so fans can enjoy both flavours.

As well as all of the seven Dragon Balls, there are two secrets ones too. What exactly they are requires a trip to FamilyMart.

©Bird Studio/Shueisha・Fuji TV・Toei Animation

Japanese bridal company ESCRIT INC. launched its new “Rilakkuma Bridal Fair” on July 22, 2020 in collaboration with Sun-X’s popular character Rilakkuma. This will be the first ever wedding service produced in collaboration with the beloved relaxed bear.

All who join the service will receive a free “Rilakkuma & Korilakkuma Ring Pillow.” Moreover, all brides and grooms who get married through this bridal fair will also receive a welcome board, cake topper, decorative stickers, soup with a design of San-X’s Kiiroitori character, and a Rilakkuma dessert—all specially prepared for and exclusive to this service. There is also a “Greeting Plan” whereby Rilakkuma and Korilakuma will visit your wedding service on the day of the wedding to celebrate with everyone. This is a dream come true for any fan of Rilakkuma.

If you’re planning to get married in Japan, and love Rilakkuma, then how about it?

©2020 San-X Co., Ltd. All Rights Reserved.

Tower Records is collaborating with Rilakkuma for “Rilakkuma x TOWER RECORDS Campaign 2020” which will run at Tower Records, TOWERmini, and Tower Records Online in Japan from August 1 to 30.f

For the campaign, Tower Records selling a range of merchandise with exclusive designs illustrated for the event, and there’ll even be Rilakkuma themed cafes. Tower Records began collaborating with Rilakkuma on merchandise in 2009 and has done so every year since. This year sees the arrival of Chairoikoguma for the first time too.

Yhose who use the Tower Records app to show their coupons in-store, they will receive the above-pictured selection of must-have exclusive goodies including a mirror, postcard, bag, and bookmark. These are available on a first-time, first-served basis. Additionally, Rilakkuma themed cafes will be held at TOWER CARDS CAFE branches in Omotesando, Nagoya SKYLE, and Sapporo PIVOT which will have entirely original menus and bonus items for dining there.

Collaboration Merchandise

The merchandise collection will drop on August 1 and will include a range of Tower Records exclusives. Pre-sales opened on July 15. You can see the full list here.

Available at all Tower Records branches and Tower Records Online

Exclusive to Tower Records Shibuya, Tower Records Sapporo PIVOT, TOWER RECORDS CAFE Omotesando, TOWER RECORDS CAFE Nagoya SKYLE, Tower Records Online

Exclusive to Tower Records Online

Rilakkuma and the Honey Forest’s Concert Cafe

The entire cafe menu line-up is so cute you’re completely spoilt for choice.

Rilakkuma and the Honey Forest’s Concert Dessert Plate: ¥2,500

“Honey Forest Concert” is the theme of the cafe, and this image is captured in the adorable dessert plate which is topped with various desserts and fruits. Everyone who orders one of these also receives a free sticker.

Rilakkuma’s Meatball Stew: ¥1,580

This hot meatball stew is served in a cute bread cup with Rilakkuma poking his head out from inside.

Kiiroitori’s Omurice: ¥1,580

Kiiroitori’s face is made from omelette and rice. Served with a side of healthy veg.

Rilakkuma’s Honey Lemon Drink: ¥850

A sweet and sour mix of honey and lemon.

Korilakkuma’s Strawberry Calpis: ¥850

Strawberries are Korilakkuma’s favourite, and that’s the flavour of this refreshingly sweet Calpis drink, topped with Korilakkuma vanilla ice cream.

There are lots of other dishes to look forward to in addition to the ones above, making this cafe one to go back to many times. And you can special free merchandise when visiting and dining there too.

Collaboration Cafe – Participating Stores

Omotesando/Nagoya SKYLE: August 1, 2020 – August 30, 2020

Sapporo PIVOT: August 1, 2020 – August 17, 2020
Official Website: https://tower.jp/rilakkumacafe

©2020 San-X Co., Ltd. All Rights Reserved.

Wedding and reception planning company ESCRIT INC. is producing its first wedding plan in collaboration with the adorable San-X character Rilakkuma. The Rilakkuma Bridal Fair will be available for reservation from mid July 2020.

As the number of weddings taking place has fallen drastically, ESCRIT INC. has been working hard to breathe life back into the industry, collaborating with a number of businesses and insourcing dresses, flowers and other services to make every couple’s dream day come true. They have also been running a variety of bridal fairs to help customers with a more personal approach.

From the welcome board to the cake-topper and desserts, the Rilakkuma collaboration sees a number of adorable ways to accessorise your dream wedding. The sign-up for this service opened yesterday on the Rilakkuma Bridal Fair Official Website. After signing up with your email address, you will receive a notification to reserve the bridal fair service during mid July along with the latest information.

If you and your partner love Rilakkuma, the Rilakkuma Bridal Fair is sure to exceed your expections.

A new Super Mario Bros. merch line-up is up for grabs in the form of a lottery set to take place at 7-Eleven and Ito-Yokado stores, as well as Nintendo TOKYO, in Japan from June 27, 2020.

There are 7 different items in the collection and 19 designs in total that they come in, from a talking Mario plush to a giant Bowser bath towel, Boo hand soap dispenser set, and more.

A-Tier Prize: It’s a-me, Mario! Talking Plush (30cm)

This cute talking Mario plush speaks five of the princess-saving plumber’s classic lines when you press his belly.

B-Tier Prize: Fanfare Melody Alarm Clock (20cm)

The alarm clock face features a historical look at the many designs of the Super Mario Bros. games. The alarm sounds that play are those of when you clear a level in each of the games, so you can try and guess which game each sound is from when you hear it.

C-Tier Prize: Big Bowser Towel (200cm)

This 2-meter long towel features Mario’s eternal enemy, Bowser—known simply as Koopa in Japan. Its convenient size means it can function as a bath towel or a blanket.

D-Tier Prize: Glow-in-the-Dark Boo Soap Dispenser Set (15cm)

Boo loves to hide in the dark and surprise the player then they least expect it. These handy soap dispensers glow in the dark, and are perfect for storing your shampoo, conditioner, or soap. You get both in the set!

E-Tier Prize: Clear Pouches (3 Designs) (12cm-18cm)

These three cute pouches vary in size and can be used for storing all your little things.

F-Prize: Brick Block Mamezara Plates (4 Designs) (8.5cm)

When you stack all four of these plates on top of each other the outer part makes it look like the iconic Brick Blocks from the video games. They are a great addition to any tabletop meal.

G-Prize: Packaged Towel Collection (8 Designs) (25cm)

The packaging designs of these mini towels are based on their respective video game cases. The packaging itself zips up so you can store whichever of the 8 towels you choose from away safely.

Last One Prize: Invincible Super Star Handy Fan (20cm)

This Super Star fan is holdable and can also be placed down thanks to the Question Block. This special “Last One” prize will be given out as the very last prize to people who draw the final lot.

Which of these items do you want the most?

©Nintendo

Lawson Store 100 has teamed up with the internationally popular TV anime series Demon Slayer: Kimetsu no Yaiba to release a purin (a type of Japanese custard pudding) based on the popular character Zenitsu Agatsuma. The pudding hit Lawson Store 100 branches nationwide across Japan on June 3, 2020.

Demon Slayer: Kimetsu you Yaiba is a manga series written and illustrated by Koyoharu Gotōge which follows Tanjiro Kamado who becomes a demon slayer after his family is killed and his younger sister Nezuko turns into a demon. It was serialised in Weekly Shōnen Jump from 2016 and recently concluded with its 20th volume on May 18, 2020. It has shipped 60 million copies. The upcoming anime film Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train will continue the story of the anime series’s first season when it drops on October 16, 2020.
The pudding’s yellow colour is inspired by Zenitsu’s fiery yellow hair. Zenitsu himself likes sweet foods too, making this the perfect collaboration. It’s a simple and classic Japanese purin made with eggs and milk.

The pudding also comes with a free seal featuring an illustration of Zenitsu when he uses his Thunder Breathing technique.

This is a limited edition product and so is available while supplies last.  Lawson Store 100 is also holding a campaign for fans to win original and exclusive Demon Slayer: Kimetsu no Yaiba merchandise too including a tapestry, acrylic phone stand, and more.

©Koyoharu Gotouge / Shueisha・Aniplex・ufotable

With shops and businesses temporarily closed as a result of lockdown measures in Japan, Japanese convenience store chain FamilyMart is currently collaborating with famous shops around Japan. They recently teamed up with famous matcha company Kanbayashi Shunsho Honten to stock some authentic matcha treats on its shelves.

For its 5th collaboration, FamilyMart is collaborating with Eitaro Sohonpo, a Japanese confectionery store that has been around since 1818, to bring the company’s brown sugar syrup dorayaki to their own shelves from May 29, 2020. Since being released in December 2018, the dessert has been sold over 1 million times.

The dorayaki is made with Eitaro Sohonpo’s brown sugar syrup and coarse sweet red bean paste. Each and every ingredient is chosen with care to create this luxurious dessert. The adzuki beans are soaked in a brown sugar syrup made from sugar from Okinawa Prefecture. It’s also made with whole soybean soy sauce and a whipped cream that’s made from a blend of fresh Hokkaido cream and 26% milk.

The dorayaki pastry is soaked in brown sugar syrup which when eaten with the whipped cream and coarse sweet bean paste makes it truly a dessert for the gods.

With shops and businesses temporarily closed as a result of lockdown measures in Japan, Japanese convenience store chain FamilyMart decided that since people can’t as easily get their hands on authentic matcha right now, they would collaborate with the famous matcha company Kanbayashi Shunsho Honten to stock some authentic matcha treats on its shelves. They were released at FamilyMart branches across Japan on May 19, 2020.

Umami Matcha Parfait

The parfait begins with a soft sponge bottom and is then layered with milk mousse and matcha mousse before being topped with matcha jelly, red bean paste, and other tasty accompaniments.

Umami Matcha Cheesecake Baumkuchen

The matcha baumkuchen is made using authentic Uji matcha and is baked to look like a cheesecake. You get the full rich matcha kick with this one.

Hidetoshi Kanbayashi (Kanbayashi Shunsho Honten) | Comment

“We use a blend of first-grade Uji matcha and top it with jelly and matcha mousse. We have made it in such a way that you can enjoy the full flavour and aroma of the matcha itself. Please enjoy.”