Lawson’s Rilakkuma Chocolate Buns Are Kawaii and Piping Hot
28.September.2018 | FOOD
Hi, everyone. It’s Midori here from the MOSHI MOSHI BOX Harajuku Tourist Information Center.
It’s gotten cold all of a sudden recently – are you all feeling well? When it’s cold in Japan there’s nothing better than popping down to the convenience store and grabbing a nikuman―a meat bun. So that’s what I did today. I went to Lawson to buy myself a meat bun and came across something very cute they were selling!
And that was this!
“Rilakkuman”―a Rilakkuma bun!
It’s a Rilakkuma manjuu which is a steamed bun with a filling. It looks just like Rilakkuma’s face. So cute!
I took a picture with it at the World Clock―the MOSHI MOSHI BOX’s iconic Instagram spot.
It doesn’t pander to today’s social media and Instagram war which is nice.
There'[s also a Rilakkuma panel displayed inside the MOSHI MOSHI BOX so I got two Rilakkuma’s in one photo! That’s a lot of Rilakkuma.
It seems a waste to eat it but I went all out and wolfed it down.
There’s sweet chocolate paste in the middle.
I felt sorry for him but he was just delicious so I didn’t hold back. It was Rilakkuma from the outset and he was cute.
The season is getting cold, so you all should try eating a Rilakkuman for yourselves too! If you’re eating one in Harajuku then please stop by the MOSHI MOSHI BOX and say hi.
Rilakkuman (Chocolate Flavour)
Price: ¥200 (Tax Included)
*Some branches are not stocking the product.
*Sales are subject to closure without notice depending on the region.
Chow down on a cute menu at Rilakkuma Town Cafe! Coming soon to Abeno Q’s Mall, Osaka ♡
This year marks the 15th anniversary for Rilakkuma. The Rilakkuma Town Cafe (リラックマタウンカフェ) that was a great success earlier this year in spring is making a comeback in Osaka this summer! The cafe will be open at DELASOUL CHARBON in Abeno Q’s Mall from Friday 31st August and will close on the national holiday Monday 8th October.
Citron Melon Cream Soda — (￥990 + tax)
Three-coloured Rilakkuma Stew — (￥1,490 +tax)
Korilakkuma’s Fluffy Curry Udon — (￥1,190 +tax)
From the Citron Melon Cream Soda to the Three-coloured Rilakkuma Stew and Korilakkuma’s Fluffy Curry Udon, the Osaka-limited edition menu is full of photogenic treats!
Cafe-limited clear file — (￥350 +tax)
Cafe-limited acrylic keyring — (2 designs available,￥600 each)
The cafe is also selling limited edition goods specifically designed for this occasion, including clear files, keyrings and much more!
A special gift will be presented to those who make advanced reservations — an extra large badge with an original design (one of three designs will be chosen at random and presented to you)
This special gift will be presented to customers who dine without reservations — an original lunch mat (one of four designs will be selected at random)
You can reserve your spot at the Rilakkuma Town Cafe. For those of you who do, you will receive an original large badge as a thank you. Those of you who turn up without making a reservation will receive a lunch mat with an original design. If you order one item off the special menu, you will also receive an original postcard! For all free giveaways, the designs presented to you will be chosen at random. Which design will you receive? You’ll have to wait and see! ♪
Let’s celebrate Rilakkuma’s 15th anniversary together! ♪ Don’t forget to reserve in advance!
Rilakkuma’s 15th Anniversary Celebrates with Strawberry Wagashi Sweets
12.May.2018 | FOOD
Tabemasu is a wagashi sweets series that creates sweets of different characters. To celebrate his 15th anniversary, the company are releasing a Rilakkuma themed wagashi that features the cute bear himself and his pal Kiiroitori. The set of two wagashi will go on sale from May 15, 2018 and will be available in limited stock at Lawson convenience stores across Japan (excluding Lawson Store 100 branches).
This is the fifth Rilakkuma wagashi to be released from Tabemasu. The pack contains two wagashi: a strawberry flavoured Rilakkuma and a honey maple flavoured Kiiroitori. The release comes under the Taberareru Mascot (‘Mascots You Can Eat’) series, and as the name suggests, the wagashi are crafted with a great attention to detail, capturing the characters’ cuteness.
The theme of this release is ‘strawberry’ which in Japanese is ichigo. This lines up with Rilakkuma’s 15th anniversary as 1 in Japanese is ichi and 5 is go. We have Rilakkuma’s cute pose holding a strawberry with both paws, and Kiiroitori with a leaf on his head also hugging a strawberry. Inside the sweets is strawberry flavoured red bean paste and vanilla maple flavoured red bean paste respectively. Kids can also enjoy eating these as they are bite-sized and easy to eat.
Find the closest Lawson to you and get your hands on a pack of these cute wagashi for yourself!
Top 10 Character Cafés in Japan: September 2018
Character cafés are a unique experience in Japan which sees a café collaborate with well-known anime series, game series and various franchises by decorating the café interior with designs and illustrations based on them and meals and drinks inspired by them.
Here’s a compilation of collaborative cafés you can look forward to in September 2018.
Howacolo Club x Hands Cafe (August 22 – September 17)
The hugely popular characters of Howacolo Club―a Japanese web comic―have are teaming up with five Hands Cafe branches around Japan until September 17. There are 5 different foods and drinks themed on the characters in Howacolo Club including the popular puppy Howacolo-chan. The cafe interior, too, has been be transformed into the world of Howacolo Club with illustrations, plushies and more. Enjoy a fun café time with your pals at Howacolo Club♡
Full Details: https://www.moshimoshi-nippon.jp/122234
Cardcaptor Sakura x SAKURA Fantasy Cafe (July 12 – September 30)
The Sakura Fantasy Cafe is themed on the latest entry to the Cardcaptor series, Cardcaptor Sakura: Clear Card, with three branches that were opened in Tokyo (Harajuku), Osaka (Abeno) and Saitama (Koshigaya). The Saitama branch is the last branch open. It has a line-up of photogenic food as well as a photo spot and more, all with original illustrations drawn specially for this collaboration. There’s also a range of original Cardcaptor merchandise you can’t get anywhere else. The menu includes cheese toast, roast beef, smoothies, pancakes and more.
Full Details: https://www.moshimoshi-nippon.jp/116035
Pompompurin x BOYS AND MEN (August 21 – September 30)
The Pompompurin Café in Nagoya themed on the popular character Pompompurin from the Sanrio franchise is teaming up Japanese variety show Boy Boy Mugendai by BOYS AND MEN until September 30. The collaboration is based on a skit by BOYS AND MEN titled Family (‘Usuika no Hitobito’), with food taking inspiration from the characters such as the Showa style noodle set pictured above that’s made in the image of the father’s wig from the Usui family and more.
Full Details: https://www.moshimoshi-nippon.jp/123124
2PM Members x ZooPM (August 31 – October 8)
ZooPM Café, which was first opened in 2016 for a limited time, has gotten a revamp has reopened. Each dish on the menu is inspired by the ZooPM characters such as the Pan. K half-cooked pancakes, Pi Young cheese curry, emperor penguin and more, as well as a range of ZooPM drinks. You must book in advance and spaces are available on a first-come, first-served basis so if you’re interested be sure to get in there quick.
Full Details: https://www.moshimoshi-nippon.jp/123052
Grand Blue x 46 Shokudo (September 3 – October 8)
46 Shokudo has joined hands with popular anime series Grand Blue is teaming up with to open a collaborative café called Grand Blue Shokudo which is open until October 8. The theme of the café is ‘a house by the sea.’ The menu is packed with themed food and meals including Food Stall Snacks, Ramen, Nanaka & Chisa’s Sisterly Curry, Kebako’s Keba Keba Waffle, and more. Enjoy the last summer of Japan’s Heisei Period with the members of Grand Blue!
Full Details: https://www.moshimoshi-nippon.jp/125006
Natsume’s Book of Friends: Tied to the Temporal World x BOX CAFE&SPACE (September 14 – October 14)
To celebrate the release of the Natsume’s Book of Friends movie on September 29, two themed cafes will open in Tokyo and Saitama as well as a character café booth at the Kyoto International Manga & Anime Fair 2018. They will serve a variety of themed dishes tied to autumn as well as merchandise with an autumn-time theme. Those who book at the Tokyo café in advance will receive one of four randomly selected original stickers pictured above. The menu items will differ at all three cafés, so be sure to try them all!
Full Details: https://www.moshimoshi-nippon.jp/125852
Fate/Grand Order x Sanrio (September 20 – October 28)
Sanrio are collaborating once more with the hugely popular online free-to-play RPG mobile game Fate/Grand Order―which is based on Type-Moon’s Fate/stay night franchise―to open three themed cafés. They will open in Tokyo and Osaka alongside Sendai for the first time with newly drawn Heroic Spirits. All the food, drinks and merchandise available at the cafés are inspired by the Servants of Fate/Grand Order who have been drawn with cute designs. Enjoy a Fate experience you can’t get anywhere else.
Full Details: https://www.moshimoshi-nippon.jp/123977
The Pokémon Cafe x Limited Edition Autumn Menu (September 8 – October 31)
The Pokémon Cafe in Nihonbashi released a new menu for autumn which is being served until October 31. The cute menu is inspired by different Pokémon including Gastly’s Menchi Katsu Burger, Tangela’s Halloween Mont Blanc, Golbat’s Poisonous Float Drink and more. The cafe are serving their regular grand menu too, so whether it’s your first time or you’re a regular you’re sure to have a lot of fun!
Full Details: https://www.moshimoshi-nippon.jp/126707
Shouta Aoi × Little Twin Stars Café (September 12 – November 4)
The collaboration between Japanese voice actress Shouta Aoi and the Sanrio mascots Kiki and Lala, aka the Little Twin Stars, was so popular in Omotesando that they’ve teamed up once more to bring people the new Shouta Aoi×Little Twin Stars Café ~Halloween Party~ event. As well as serving the much praised collaborative themed food from last time, there will be a new range of Halloween themed food too, as well as merchandise, all with cute illustrations and designs for a fun Halloween. The cute line-up of Halloween merchandise features rare designs you won’t find anywhere else, so don’t miss out!
Full Details: https://www.moshimoshi-nippon.jp/126272
The Very Hungry Caterpillar x J.S. PANCAKE CAFE (September 12 – November 4 *depending on branch)
J.S. PANCAKE CAFE have joined hands with The Very Hungry Caterpillar to turn their cafés into the world of Eric Carle’s internationally beloved picture book. The four month duration the cafés will be open from September to December will reflect both the growth of the caterpillar as well as the story of the book. The first month, September, will represent the sun on the day that the caterpillar was born. In October, he will eat fruits and grow. In November he will enter his cocoon. Finally, in December, he will turn into a butterfly. All of this will be illustrated on the pancakes each month. Don’t miss out on this chance to fully immerse yourself in the world of The Very Hungry Caterpillar!
Full Details: https://www.moshimoshi-nippon.jp/124618
Which of these cafés has piqued your interest the most? There’s a lot of great ones to choose from this month, so if you’re in Japan be sure to go to as many as you can!
Tokyo Daijingu Shrine in Iidabashi Offering Rilakkuma Themed Ema Plaques
The popular character Rilakkuma was recently appointed as the tourism ambassador for Chiyoda City in Tokyo. To commemorate this lofty position, Tokyo Daijingu Shrine will begin offering Ema decorated with Rilakkuma starting December 1, 2021. Ema are small wooden plaques found at shrines, and visitors can write their wishes or prayers on them before hanging them up for the Gods to receive them.
Tokyo Daijingu was built in the early Meiji period so that residents of Tokyo could worship the many deities enshrined at the Grand Shrine of Ise from afar. Originally built in Hibiya, the shrine was moved to Iidabashi in 1928 after the Kanto Earthquake.
Rilakkuma became the tourism ambassador for Chiyoda in August and aims to convey the many charms of the area to as many people as possible. These Ema feature an original Rilakkuma design along with the crest of Tokyo Daijingu.
Tokyo Daijingu Shrine Rilakkuma Ema
Available: December 1 *Only available while Rilakkuma is Tourism Ambassador.
Official Site: http://www.tokyodaijingu.or.jp/
Adorable Menu Items From Sapporo’s Rilakkuma & Sumikko Gurashi Festival Revealed
The cute characters from Rilakkuma and Sumikko Gurashi are coming together in a new event being held at Sapporo Factory in Hokkaido! The Rilakkuma & Sumikko Gurashi Festival is now underway, and we’ve some new details to share about the goodies fans can expect.
Guests attending the event will be greeted by their favorite characters at the entrance, and through the doors, tons of events will be underway! A collection of special goods and memorable photo spots will also leave fans of both series starstruck.
Rilakkuma & Sumikko Gurashi Gelato: ¥750 each / Sally’s Cupcake (Located on 2F)
Relaxing and Restful Rilakkuma Chocolate Baumkuchen (2 piece set) / Haus Von Frau Kurosawa (Located on 2F)
Rilakkuma & Sumikko Gurashi Festival Cup: ¥900 each
Enjoy a ton of delicious and adorable original sweets and drinks, served in original cups made for the event! All items are available for takeout.
For each eligible food or drink item purchased, a special magnet featuring a brand-new illustration will be gifted to guests at random.
Rilakkuma & Sumikko Gurashi Festival Sapporo
Running: September 17, 2021 – November 28, 2021 (Closed Thursdays)
Hours: Weekdays 13:00-17:00, Weekends and Holidays 10:00-17:00 (Final Admission at 16:30)
Address: Sapporo Factory Building 3, 3F
Official Site: https://stv.jp/event/rilakkuma-and-sumikko-fest/
Rilakkuma, Other Popular Bear Characters to Assemble at ‘#Kumafes in Ginza Mitsukoshi’
The ‘#Kumafes in Ginza Mitsukoshi’ event will be held at the Ginza Mitsukoshi New Building 7F between September 15 and September 27. San-X have announced that a Rilakkuma will be participating with merchandise available to purchase at the event.
Rilakkuma Store Nagoya / Ueodai Store: Oda Nobunaga Plush: ¥1,848 (Tax Incl.)
Rilakkuma Store Abeno Q’s Mall: Kushikatsu Wrapped Rilakkuma: ¥1,518 (Tax Incl.)
Rilakkuma Store Kansai: Rilakkuma with Takoyaki & Sauce : ¥1,738 (Tax Incl.)
Limited Edition Kusatsu Souvenir Onsen Rilakkuma: Kusatsu In-The-Onsen Rilakkuma: ¥2,200 (Tax Incl.)
Limited Edition Miyajima Teahouse Rilakkuma: Even Though He’s a Deer, He Still Carries Momiji Manju Rilakkuma: ¥2,420 (Tax Incl.)
Rilakkuma Store Sabou: Lucky Cat Korilakkuma: ¥2,420 (Tax Incl.)
Soft & Fluffy Rilakkuma Plush: ¥4,400 (Tax Incl.)
Dangling Korilakkuma Plush: ¥2,200 (Tax Incl.)
Plush Rilakkuma Pouch: ¥2,200 (Tax Incl.)
A huge collection of regional and limited edition Rilakkuma products will be available at the event, including items from regional Rilakkuma stores, Rilakkuma Onsen/Teahouse collaborations, and “Rilakkuma & Kaoru-san” items, so don’t miss out!
©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.
#Kumafes in Ginza Mitsukoshi
Duration: September 15 ~ September 27 2021
Location: Ginza Mitsukoshi New Building 7F Exhibition Hall
Official Site: https://www.san-x.co.jp/rilakkuma/
‘Rilakkuma & Sumikko Gurashi Festival’ Photo Event Starting in Sapporo
The ‘Rilakkuma & Sumikko Gurashi Festival Commemorative Photo Event’ will be held between September 17 and November 28 2021 on the third floor of the Sapporo Factory San Jō-kan Building.
After enjoying yourself at the joint event, you can take some commemorative photos with Rilakkuma and the Sumikko’s, who will be wearing new costumes especially for this event!
October 9: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Korilakkuma and Tokage
October 31: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Chairokoguma and Neko
Weekday Limited Admission Freebies: ‘RilaSumi Festival’ Original Bookmark (Selected from 8 random designs: Rilakkuma & Kiirotori, Korilakkuma, Chairokoguma, Shirokuma, Penguin?, Tonkatsu & Ebifurai no Shippo, Neko, Tokage)
Don’t miss out on this limited time opportunity!
‘Rilakkuma & Sumikko Gurashi Festival’ Sapporo
Duration: September 17 ~ November 28, 2021
Closures: Every Thursday (excluding September 23)
Weekdays: 13:00 ~ 17:00(September 17 opening hours 10:00 ~ 17:00）
Weekends, Holidays: 10:00 ~ 17:00 ※Admissions close at 16:30
Location: Sapporo Factory San Jō-kan 3F
Address: 4-chome, Kita 2 Johigashi, Chuo Ward, Sapporo
Ticket/Event Information: https://www.ntv.co.jp/rilakkuma-and-sumikko-fest/
Official Twitter: https://twitter.com/rk_sumikko_fest (@rk_sumikko_fest)
Commemorative Photo Spot Location: Sapporo Factory Event Space
Lottery Appilcation Period: September 1 ~ September 26 at 23:59
Details & Application Info: http://www.stv.jp/event/rilakkuma-and-sumikko-fest/photo.html
Maison de FLEUR to Release Second Rilakkuma Collection
07.September.2021 | FASHION
Popular Japanese accessories brand Maison de FLEUR is releasing a new collection of grown-up Rilakkuma-inspired goods, the second such collaboration for the brand. All goods will go on sale September 10 at Maison de FLEUR shops online, and at the STRIPE CLUB Online Store.
Square Tote Bag: ¥4,389 (Tax Included)
Rilakkuma & Kiiroitori Frilly Tote Bag: ¥5,489 (Tax Included)
Korilakkuma & Chairoikoguma Frilly Tote Bag: ¥5,489 (Tax Included)
Rilakkuma & Kiiroitori Tissue Case: ¥3,949 (Tax Included)
Korilakkuma & Chairoikoguma Tissue Case: ¥3,949 (Tax Included)
Rilakkuma Card Case: ¥4,059 (Tax Included)
Korilakkuma Card Case: ¥4,059 (Tax Included)
Kiiroitori Card Case: ¥4,059 (Tax Included)
Chairoikoguma Card Case: ¥4,059 (Tax Included)
Rilakkuma Bag Charm: ¥2,750 (Tax Included)
Korilakkuma Bag Charm: ¥2,750 (Tax Included)
Kiiroitori Bag Charm: ¥2,750 (Tax Included)
Chairoikoguma Bag Charm: ¥2,750 (Tax Included)
Maison de FLEUR released their first collection of Rilakkuma-inspired goods last year, focusing on the character Korilakkuma. Many of the goods sold out instantly, and restocks were necessary to keep up with demand for these adorable items. This new collection focuses not only on the popular Korilakkuma, but on Rilakkuma, Kiiroitori, and the honey-loving Chairoikoguma.
This limited-time collaboration features tote bags, tissue cases, card cases, and bag charms, for a total 0f 15 different products to collect. Each features these popular San-X characters adorned with the quintessential Maison de FLEUR ribbon. The tote bags are large and spacious, while the tote bags bring a more adult flair to those wanting a touch of playfulness in their wardrobe.
Which of these fluffy goods is on your wishlist?
Rilakkuma Becomes Tourism Ambassador for Tokyo’s Chiyoda City, New Goods Available
26.August.2021 | SPOT
On August 18, 2021, an official inauguration ceremony was held in Chiyoda City, Tokyo, to appoint SAN-X’s lazy and loveable bear Rilakkuma as the new tourism ambassador for the locale. To celebrate the new partnership, some special merchandise will also be released.
Clear Folder: ¥300 (Tax Included) Release Date: August 19
Labels (2 designs per pack): ¥350 (Tax Included) Release Date: September 16
Ballpoint Pen: ¥600 (Tax Included) Release Date: October 8
Chiyoda City contains many of Tokyo’s most visited attractions, such as the Imperial Palace, Hibiya Park, the National Museum of Modern Art, and beloved concert hall the Budokan. Many government agencies are also located within its borders, and anime fans will recognize Akihabara, an area specializing in Japanese popular culture.
SAN-X, the company behind Rilakkuma and his friends, is headquartered in Chiyoda City. The area hopes to use the globally-loved characters to convey the charm of Chiyoda to younger generations and families alike. The catchphrase for the campaign is “Let’s take a detour and relax in Chiyoda.”
How would you like to visit Chiyoda?
©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.
Chiyoda City Tourism Association x Rilakkuma Collaboration Goods
Where to Buy: Chiyoda City Tourist Information Center (at Chiyoda City Tourism Association)
Hours: 10:00-18:00 (Closed on the 4th Sunday of every month and during New Year’s holidays.)
Official Site: https://visit-chiyoda.tokyo/rilakkuma/
Limited Time Korilakkuma Store Opening In Yurakucho MARUI
Kiddyland is collaborating with San-X to open a Korilakkuma Store in the Yurakucho MARUI 1F Canlendarium between August 19th and August 9th.
Stuffed Toy / Rilakkuma & Strawberry Cat: ¥2420 (Tax Included)
Stuffed Toy / Korilakkuma & Chococat: ¥2420 (Tax Included)
Stuffed Toy /Chairokoguma &Vanillacat: ¥2420 (Tax Included)
Stuffed Toy / Vanillacat, Chococat: Each ¥1790 (Tax Included)
Left) Hair Iron Pouch ¥2200 (Tax Included) / Lingerie Pouch ¥3080 (Tax Included)
Cosmetics Basket ¥3080 (Tax Included) / Rucksack ¥6390 (Tax Included)
Korilakkuma Hoodie: ¥7480 (Tax Included)
Limited Purchase Benefits
August 19~21: Stainless Steel Tumbler
August 20~22: Cat Mini Pouch
September 4th onwards: 2-piece Magnet Set
Tokyo Station Store: Tote Bag/Nagoya Station Store: Cat Mini Pouch
Korilakkuma is a small, white young bear who appeared suddenly alongside the popular character Rilakkuma.
Kiddyland has been hosting the Korilakkuma pop-up stores in Yurakucho MARUI since 2016, with the store proving a hit with San-X fans.
The pop-up will be hosted again in 2021, previously theming the store around Korilakkuma and their small rabbit friends in 2020.
The main art features Korilakkuma’s beloved strawberries, along with Korilakkuma surrounded by three adorable cats. The cat-ear wearing Korilakkuma artwork is a must-see!
The wonderful daily freebies are only available in limited quantities, with the Tokyo Station and Nagoya Station stores taking part to commemorate the opening of their very first Korilakkuma stores.
Don’t miss out on these precious limited Korilakkuma goodies!
©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.
Availability: August 19 ~ August 9, 2021
Address: 2-7-1 Yurakucho MARUI 1F Canlendarium, Yurakucho, Chiyoda-ku, Tokyo 100-0006
Opening Hours: 11:00 ~ 20:00 *Closing 19:00 on the last day
Official Site: https://www.0101.co.jp/086/
Rilakkuma x Tower Records Collaboration Includes Exclusive Merchandise and Themed Cafe Menu
Tower Records has announced Rilakkuma x Tower Records Campaign 2021, an event set to run from August 4 to August 29. The retail music chain is joining paws with Rilakkuma and company for a campaign with the theme “Wow, what a surprise!” at Tower Records stores, their online shop, and Tower Records Cafe.
Merch collab line-up
Tower Records has collaborated with Rilakkuma every year since 2009. This year sees the arrival of brand new original merchandise, a CD, and themed cafe.
The merchandise will be available at 27 Tower Records stores, Tower Records Cafe Omotesando, and online. Enjoy adorable original artwork of Rilakkuma, Korilakkuma, Chairokoguma, and Kiiroitori. There’s lots of freebies to get your hands on too – check out the line-up below.
Available at 27 Tower Records stores, Tower Records Cafe Omotesando, and the online shop
Available at Tower Records Shibuya, Tower Records Cafe Omotesando, and the online shop
Free character cards with every purchase
Red Rilakkuma zabuton floor cushion
For this year’s campaign, Rilakkuma fans can win themselves a zabuton floor cushion too. For a chance to win, you need to sign up online.
Tower Records x Rilakkuma CD cover
Postcard included with CD
The eighth Tower Records x Rilakkuma CD includes background music for doing yoga. There are 15 popular J-pop tracks in total which can be enjoyed for just chilling out to as w2ell.
Themed cafe menu
The cafe collaboration at Tower Records Cafe Omotesando takes on an American diner theme. Takeout drinks will also be available at the Nagoya Sakae SKYLE and Umeda NU Chayamachi branches too.
At Tower Records Omotesando
Table mats at Tower Records Omotesando
Rilakkuma, Korilakkuma, Chairokoguma, and Kiiroitori themed dishes, drinks, and desserts
Receive a free fan when you book a table in advance
Receive a free postcard when you order from the collab menu
Set of 3 original stickers
Free postcard when ordering from the Special Menu
Free postcard when you order a takeout bottle
Collect all six stamps in the stamp rally to win a poster
During the campaign, for every piece of merchandise ordered, you’ll receive one of four possible character cards. 20 people who also scan the QR codes included on the cards by September 12 will be randomly chosen to win either a white Rilakkuma zabuton cushion or a ¥3,000 Tower Records gift card.
©2021 San-X Co., Ltd. All Rights Reserved.
Rilakkuma x Tower Records Campaign 2021
Running: August 4, 2021 – August 29, 2021
Zabuton Cushion Applications
Submission Page: Tower Records Online
Submission Period: July 15, 2021 – August 29, 2021
Pre-Orders: July 15, 2021
Release Date: August 4, 2021
Locations: Tower Records Cafe Omotesando / Tower Records Cafe Nagoya Sakae SKYLE (Takeout Drinks Only + Closed August 17) / Tower Records Cafe Umeda NU Chayamachi (Takeout Drinks Only + Closed August 16)
Menu ①: August 4, 2021 – August 13, 2021
Menu ②: August 14, 2021 – August 22, 2021
*Table bookings mandatory
Kaori’s Easy Recipe: Learn to Make a Rilakkuma Banana Cake
With just a small bit of ingenuity, turn everyday food into something cute using Kaori’s Easy Recipe! With a few simple ideas, an ordinary recipe magically transforms into a cute dish.
In this recipe, I’ll show you how to make a delicious banana cake that is tasty even if refrigerated!
Makes a 18cm pound cake
2 ripe bananas
100g unsalted butter
50g granulated sugar
100g weak flour
Bring the butter to room temperature and mix it with the sugar until it becomes white. I used unsalted margarine for this.
Gradually add both the egg whites and yolks and pour slowly into the mixture while mixing. Mash the banana with a fork, add to the bowl, and mix.
Sieve in the flour and mix lightly.
Bake at 160℃ for 40-45 minutes and it’s ready! I used a 15cm pound cake tin and muffin tin to make mine. If using a muffin tin, bake for 30 minutes.
Leave to cool and use the edge of the pound cake tin to cut ears. Finish by using a chocolate pen to draw on Rilakkuma’s face.
Kaori invites you into her world of character-themed food dishes in her recipe series. Be sure to check out her Instagram where she has uploaded many pictures of her character dishes!
Rilakkuma to Become Shop Manager at 18 Rilakkuma Stores in Japan
KIDDYLAND has announced that Rilakkuma will take on the role of shop manager at 18 Rilakkuma Stores this summer from July 1.
All the Rilakkuma managers to be appointed
The appointment of these Rilakkuma managers was held out in cooperation with San-X, the creators of the character. Each store will have a completely different Rilakkuma each with its own personality. Some will even have Korilakkuma. If you head on over to the official Rilakkuma Store Instagram and Twitter pages, you can see the Rilakkumas at their stores doing work, prepping for events, and more, so be sure to follow and cheer them on.
©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.
Rilakkuma Store Manager Project
Start Date: July 1, 2021
Rilakkuma Store & Sumikko Gurashi Shop Official Twitter: https://twitter.com/_rks_official (@_rks_official)
Rilakkuma Store Official Instagram: https://www.instagram.com/rilakkuma_store_official/ (@rilakkuma_store_official)
Rilakkuma Store Branch List: https://www.san-x.co.jp/blog/store/category/access.html
Demon Slayer: Kimetsu no Yaiba Turns Into Confections at Japanese Convenience Stores
Bandai’s character-inspired Japanese confectionery series Tabemas released a new collection of traditional Japanese wagashi confections and tarts inspired by the Demon Slayer: Kimetsu no Yaiba anime series at Lawson convenience stores across Japan on June 15.
Tabemas Demon Slayer
‘Tabemas’ is an abbreviation of the Japanese words taberareru masukotto, meaning ‘mascots that you can eat.’ It is a Japanese confectionery series that combines well-known characters and Japanese sweets made from ingredients like red bean paste, sugar and rice flour.
Their line-up of three confections are based on Tanjiro, Nezuko, and Zenitsu from the series, each of which captures their charm points in terms of colour and design. Tanjiro is chocolate flavoured, Nezuko is strawberry, and Zenitsu is custard.
Tabemas Demon Slayer: Kimetsu no Yaiba 2021 | ¥285 Each (Tax Included)
Demon Slayer Tarts
Tabemas has also baked up some no-baked cheesecake tarts featuring designs of Tanjiro, Nezuko, Zenitsu, Inosuke, Tomioka, Kyojuro, and Shinobu.
Demon Slayer: Kimetsu no Yaiba Tarts | ¥249 Each (Tax Included)
Tabemas Demon Slayer: Kimetsu no Yaiba 2021
Released: June 15, 2021
Available: At the chilled sweets section of Lawson convenience stores in Japan
*Natural Lawson and Lawson Store 100 stores not participating
Pompompurin’s 25th Anniversary Celebrated With Limited Edition Dessert at FamilyMart
15.June.2021 | FOOD
Sanrio teamed up with the convenience store chain FamilyMart to commemorate the 25th anniversary of their popular character Pompompurin with a special soufflé and macarons that hit shelves up and down Japan on June 8.
Pompompurin Soufflé Pudding | ¥276 (Before Tax)
Pompompurrin & Cinnamoroll Macarons | ¥350 (Before Tax)
Pom’s Kitchen Campaign
The Japanese pudding-style soufflé is made with smooth and velvety custard and caramel. It’s sold in a cup in three different original designs. Also available as part of the celebration is a set of macarons made to look like Pompompurin as well as Cinnamoroll, another one of Sanrio’s most popular characters. They are wearing cute king and queen crowns respectively.
A campaign is also being held where you can win some special Pompompurin merchandise by posting a photo of a rice dish inspired by Pompompurin on social media. More details can be found on the campaign website below.