UK Matcha Brand Matchaeologist Opens Limited Time Shop in Daikanyama

08.October.2018 | FOOD

UK-based matcha brand UK Matchaeologist has set up shop at an ongoing matcha fair at Daikanyama T-SITE which is running until October 22.

 

The event is being held to showcase the world of tea to people by introducing up-and-coming tea brands to the public. Matchaeologist are serving two varieties of their tea in addition to their matcha brewing kit. Matchaeologist aim to hand down the tradition of tea making by offering it in a new polished and minimalist style. They do not have a shop and so normally operate online, but you can get your hands directly on their products at this fair.

 

About their new products

 

Matsu

“Our signature ceremonial-grade matcha is artisan roasted to produce a rich, creamy body and smooth mouthfeel not unlike a perfectly brewed espresso Boasting the deepest shade of green reminiscent of Japanese pine trees, Matsu™ is characterised by its captivating roasted aromas brought to the fore by our artisanal roasting technique handed down through generations of matcha sommeliers. The result is a deeply rich and complex symphony of flavours, with notes of ‘umami’ and savoury-sweet undertones that round out the intensity of the roast, culminating in an exquisite blend with a full body and long, creamy finish.”

Meiko

“This hearty ceremonial-grade matcha brews a deeply rich emerald green cordial with robust body, sweet-savoury undertones and a bouquet of floral notes and delicate tannins Iridescent green in colour, Meiko™ (an epithet referencing to the beautiful budding of a flowering plant) is masterfully blended to create a well-defined, flavoursome brew with sweet, mellow top notes, followed by savoury undertones of salted caramel and with floral hints of tannins complementing the finish. This matcha is characterised by its remarkable ooika fragrance, a captivatingly refreshing aroma found only in the most exceptional shade-grown green tea. Perfect to be brewed on its own or enjoyed as part of a plethora of health elixirs of choice.”

Matcha Brewing Kit

Matchaeologist’s matcha brewing kit has been expertly crafted to fit the contemporary lifestyle. The minimal design makes it easily accessible and usable for anyone to use on a daily basis.

 

Get a hands-on look at the world of Matchaeologist and their modern artisanal matcha products!

RELATED ENTRIES

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    28.October.2020 | FOOD

    World Matcha Inc. launched the Cuzen Matcha machine in the USA on October 21, 2020. The product arrives to the North American market after a hugely successful Kickstarter campaign where it achieved 235% of its funding goal. It has already received praise from some of the country’s top chefs and hoteliers including Tartine’s Chad Robertson and SingleThread’s Kyle Connaughton.

     

    Cuzen Matcha

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    Eijiro Tsukada (World Matcha Inc., Co-Founder and CEO)

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    The First Product: Matcha ‘CARRE AU CHOCOLAT’


    GIFT BOX ¥5,478 (Tax Included) / ECO BOX ¥4,378 (Tax Included)

    The first product in BRANCHE CHOCOLAT’s line is the ‘CARRE AU CHOCOLAT’ which is made using yamecha from Fukuoka. Yamecha is a type of tea produced in Fukuoka that comes in many different forms depending on the variety and how the tea is ground, which can make for a whole range of different results from types that are beautiful in colour to very bitter flavours, very rich flavours, or very sweet flavours. And to ensure they get the absolute full potential out of the yamecha, BRANCH CHOCOLAT conceived over 50 recipes through trial runs and taste-testing. The end result had them arrive at the recipe we have here today which preserves the original flavour of the tea while enhancing it to be even more elegant in taste.

     

    Tasting Time


    When opening the dessert box, your gaze is arrested by the sparkle of the four-sided matcha dessert. A dessert that’s cube-shaped looks good enough to snap a photo from any angle. As you fork into the chocolate, it’s softer than Japanese ganache, and moister than a terrine.

     

    Time to tuck in.

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    It’s precisely because the CARRE AU CHOCOLAT uses high quality Japanese matcha that you can savour the sweetness, delicious taste, and the adequate amount of bitterness. This is a treat that any and all lovers of matcha and chocolate cannot afford to pass on. It’s the perfect size to be enjoyed by 2-4 people, making it great for a special celebration, a home party, or if you want to share it with someone special.

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    29.August.2020 | FOOD

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    About Matchaeologist

    Matchaeologist describes themselves as artisanal matcha green tea specialists who have expanded worldwide across Europe, the US, and Japan. Matcha has become a superfood outside of Japan and one of the new standard drinks alongside coffee.

     

    Matchaeologist has a big fan base – with close to 150,000 followers on Instagram. Its matcha is grown in the world-famous Uji in Kyoto and is served in a “minimalist way for an epicurean tasting experience not unlike that of fine wine” in order to bring a modern perspective to the ancient tradition of the Japanese tea ceremony.

     

    Matchaeologist x HARIO


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    Hotel Chinzanso Tokyo actually began serving the afternoon tea from April 13 this year, but had to stop service in May as a result of COVID-19. September 1 will see its return.

     

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    Middle Tier – Scones: Plain Scone, Gyokuro Scone, Hojicha Scone

    Bottom Tier – Savoury: Tea Leaf & Walleye Pollack Open Sandwich, Lily Bulb Honey Ham Tart, Smoked Salmon & Plum Mayo Sandwich, Smoked Dick & Cheddar Cheese Japanese-Style French Toast

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    Uji Matcha Parfait Ice: ¥1,490 (Tax Included) | Serving: Until Late September 2020 | Avaialble: Itohkyuemon JR Uji Station/Itohkyuemon Gionshijo

    The Uji Matcha Parfait Ice uses a blend of matcha and milk-infused ice as its base. It’s then topped with sweet treats like rice flour dumplings, red bean paste, ice cream, matcha jelly, and more to turn it into a parfait.

    Uji Matcha Daifuku Ice: ¥1,290 (Tax Included) | Serving: Until Late September 2020 | Avaialble: Itohkyuemon JR Uji Station/Itohkyuemon Gionshijo

    This Uji Matcha Daifuku Ice is an upgrade of the one Itohkyuemon served last year. It has a creamy custard base with matcha daifuku hidden in the shaved ice.

    Fluffy Uji Kindokei Vanilla Ice Cream: ¥990, Matcha Ice Cream ¥1,090 (Tax Included) | Serving: Until Late September 2020 | Avaialble: Itohkyuemon JR Uji Station/Itohkyuemon Gionshijo


    Fluffy Uji Kindokei Rice Flour Dumpling: ¥850, Rice Flour Dumpling & Vanilla Ice Cream ¥970, Rice Flour Dumpling Matcha Ice Cream ¥1,090 Serving: Until Late September 2020 | Avaialble: Itohkyuemon Uji Main Branch

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  • Garrett Popcorn Releases its Richest Matcha Flavour in Japan

    31.May.2020 | FOOD

    Chicago-based gourmet popcorn brand Garrett Popcorn Shops® is releasing its strongest matcha flavour to date alongside a new striped tin in Japan on June 1. Both are limited edition products and will be available while supplies last.

    Named “Koi Matcha Kinako Kurumi” (Rich Matcha Soy Flour Walnut), the new matcha flavour is 40% stronger than the Matcha Caramel Crisp™ and blends together soybean flour and walnut for an aromatic crunch combination. The matcha holds a pleasant bitter flavour while the soybean flour is subtly sweet and gives off a rich, delightful smell.

    The new tin takes Garret Popcorn’s iconic striped design and throws in multiple colours and patterns for vivid effect. Combined with the new matcha flavour, it makes for the perfect home theatre accompaniment while you watch a movie.

  • Famous Japanese Matcha Company Collaborates With Japan’s Convenience Stores

    26.May.2020 | FOOD

    With shops and businesses temporarily closed as a result of lockdown measures in Japan, Japanese convenience store chain FamilyMart decided that since people can’t as easily get their hands on authentic matcha right now, they would collaborate with the famous matcha company Kanbayashi Shunsho Honten to stock some authentic matcha treats on its shelves. They were released at FamilyMart branches across Japan on May 19, 2020.

     

    Umami Matcha Parfait

    The parfait begins with a soft sponge bottom and is then layered with milk mousse and matcha mousse before being topped with matcha jelly, red bean paste, and other tasty accompaniments.

     

    Umami Matcha Cheesecake Baumkuchen

    The matcha baumkuchen is made using authentic Uji matcha and is baked to look like a cheesecake. You get the full rich matcha kick with this one.

     

    Hidetoshi Kanbayashi (Kanbayashi Shunsho Honten) | Comment

    “We use a blend of first-grade Uji matcha and top it with jelly and matcha mousse. We have made it in such a way that you can enjoy the full flavour and aroma of the matcha itself. Please enjoy.”

  • Mister Donut Japan Launches Another New Matcha Doughnut Series

    13.May.2020 | FOOD

    Mister Donut Japan is set to release yet another new limited line of matcha doughnuts in collaboration with Gion Tsujiri and Toshi Yoroizuka at all branches in Japan from May 15, 2020.

     

    Last month, Mister Donut collaborated with Gion Tsujiri and Toshi Yoroizuka to release the “Matcha Itadaki Series.” This time around, they’re joining their sticky baking hands to bring the “Matcha Odoroki Series.” The triple team’s matcha creations are the fitting way to celebrate Mister Donut’s 50th anniversary as Gion Tsujiri brings the best Uji matcha from Kyoto and Uji-born pastry chef Toshihiko Yoroizuka brings his creative ideas.

     

    There are four treats in the line-up: the “Crisp Double Uji Matcha” and “Crisp Uji Match Chocolate” feature cookie and bagel dough bases, creating a crunchy and chewy mix, while the “Pon de Pie Uji Matcha” and “Pon de Pie Chocolate” feature Mister Donut’s classic chewy Pon de Rings combined with a crunchy pie texture.

    Crisp Double Uji Matcha – ¥230 (Before Tax)

    A chewy and crunchy base laced with Uji matcha and topped with Uji matcha whipped cream and chocolate.

    Crisp Uji Match Chocolate – ¥230 (Before Tax)

    A chewy and crunchy base laced with Uji matcha and topped with Uji matcha chocolate and chocolate chips.

    Pon de Pie Uji Matcha – ¥200 (Before Tax)

    Enjoy both a chewy base and crunchy pie mix at the same time, topped with Uji matcha whipped cream.

    Pon de Pie Chocolate – ¥200 (Before Tax)

    Enjoy both a chewy base and crunchy pie mix at the same time, decorated with chocolate whipped cream.

     

    The Matcha Odoroki Series sees the chefs’ ideas shine through to create desserts that not only taste amazing but look gorgeous too, as well as taking into the account texture.

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