Craft Sake Week to Take Place in Roppongi Hills in 2019

13.November.2018 | SPOT

Sake brands from all across Japan are set to gather at Roppongi Hills next year for Craft Sake Week, an event celebrating Japanese sake that will run from April 19 to 29.

First held in Roppongi back in 2016, Craft Sake Week is produced by JAPAN CRAFT SAKE COMPANY which is spearheaded by Hidetoshi Nakata who has tried well over 300 brands of sake all over Japan. The event is being held as “a place for people to enjoy and learn about top brand sake.” Each day of the event will have its own theme which will be led by 10 different sake breweries. Each and every brand is valued equally, giving attendees a chance to find their favourite brands and brewers.

As well as being able to try out different drinks, there will be a chance to talk to sake experts who can advise on the best ways to pick out and enjoy sake. A line-up of food will also be available to complement the beverages on show. There will be many popular restaurants in attendance.

 

To date, around 400,000 people have attended the event including those from outside Japan, and the event aims to bring in even more visitors from overseas. The event has grown in popularity and is now also recognised worldwide.

Nakata doesn’t just want to celebrate and promote sakeーhe also wants to spread Japanese culture. That’s why every little thing at the event has been considered, from the venue design down to the cups you drink from.

 

The event won the Golden World Awards in October this year, an international award which recognises excellence in public relations practice. It was highly regarded for creating a space to spread Japanese sake culture to a diverse audience and for making sake appealing to the world.

 

If you’re in Japan next year and a true lover of sake then you won’t want to miss the 4th run of Craft Sake Week.

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