Tokyo makeup brand Shu Uemura releases 24 new shades of foundation!

21.February.2019 | FASHION

Tokyo’s first makeup artist brand Shu Uemura will be releasing a new 24-shade foundation for Asian skin tones on Wednesday 20th February. These are light, easy to apply and even manufactured to last a long time. Step into a new world of fashion with the “Unlimited Lasting Fluid”, which is now available for purchase.

These 24 shades are specifically made for Asian skin tones. You are bound to find one that is perfect for your skin ー as if it was made specifically for you!

This foundation spreads evenly over your skin, dissolving perfectly with a light texture. It spreads a long way, leaving a faint and an equal finish.

Strong against sweat and humidity with a fresh finish that lasts for hours, this foundation is so durable that you will not even notice that you are wearing makeup.

 

Kick off your spring with the very best makeup!

RELATED ENTRIES

  • Naomi Watanabe Produces Second Cosmetic Collection With Shu Uemura

    04.July.2019 | FASHION

    The second cosmetic collection produced by Naomi Watanabe for the Tokyo-based makeup brand Shu Uemura―called the “naomi for shu uemura collection”―will be released in limited supplies from July 20.

    The collection includes two colours each of Shu Uemura’s hugely popular satin lipsticks Rouge Unlimited and their velvety Rouge Unlimited Matte. It also includes two colours from their Glow On F which gently blends with the skin and change one’s look in an instant. The blush is served in a limited edition custom case.

     

    From a sublime colour that draws out the charm of a person tenfold to another trend colour that elevates the face to its peak, Watanabe produced each of these original colours from nothing and Shu Uemura manufactured them. This is also the first blush Watanabe has ever produced.

     

    The collection comes as the long-awaited sequel to Uemura’s first collaboration with Shu Uemura when she was appointed an ambassador of the brand. The line-up exhibits Watanabe’s drive to keep on evolving and is an expression of herself today.

    What Watanabe was focused on with this collection was ensuring each item easy to use and incorporate into looks while also making a range of exquisite colours you cannot get anywhere else. For example, the deep killer red colour “no.1” is laced with gold glitter to give a shimmering finish to those lips.

     

    “unfollower” balances red and yellow with the saturation altered to create a unique orange that makes your lips the standout feature of your makeup. This colour is perfect when combined with summery eye makeup.

    The blush serves to bring out your peak adult beauty in a super easy fashion. It’s for those people who are able to create gorgeous eye makeup but aren’t quite skilled at their cheeks yet. “amber sophistication” doesn’t highlight your cheeks too much but gives just enough to leave you looking sophisticated and urban. “bellini innocence” gives your cheeks a pure look with its coral colour that blends into your skin with its slightly more sweeter-looking appearance.

    Naomi Watanabe published a comment regarding her collection: “Hello, everyone! I’m Naomi Watanabe! This summer, I am collaborating with Shu Uemura again to release a section collection! I am super happy to say that we have been able to deliver you all a product that we have confidence in. I hope that through this collaboration with Shu Uemura we can help all those people who treasure each day have the confidence to live life their way. I also hope this lends a little support to your makeup potential. Let’s all be happy and radiate this summer!!”

  • Naomi Watanabe Appointed Brand Ambassador of “Shu Uemura” Cosmetic Line

    12.April.2018 | FASHION

    The vivacious and colourful Naomi Watanabe, whose career spans a wide selection from acting to comedy and fashion designing, has been appointed as a brand ambassador for Shu Uemura, a make-up artist brand that hailing from Tokyo.

     

    mainsub2

    Naomi Watanabe is an entertainer that thinks outside the box. She enjoys make-up and fashion freely in her own way and continues to promote positivity. She loves herself for who she is and cherishes her individual beauty. Her overwhelming performances also do not fit into a single mold. She brings new ideas to the table and breaks down stereotypes. All of this has garnered her much attention and she has captivated not only the people of Japan, but around the world. Through its future collaboration with Naomi Watanabe, Shu Uemura – which pursues the question of make-up that brings out the individual beauty of people with its free-thinking – wishes to further advocate the limitless possibilities of beauty that doesn’t fit the standard.

     

    sub4sub5

    For their first project, they have teamed up with French jewelry and accessory brand Yazbukey to create the Mattitude Collection, an evocative range of limited-edition lipsticks set to release on April 27. By wearing matte lipstick, they will draw out a girls’ real qualities, which they theme as ‘Sexy,’ ‘Lovely,’ ‘Funky’ and ‘Edgy.’ Naomi Watanabe helped design these four looks. Putting on any one of these lipsticks will change a girl’s appearance entirely.

     

    sub3

    Naomi Watanabe Comment:
    “Shu develops a wide selection of colours. Their passion for cosmetics really shows, so normally even I go and buy from them as a customer. They really have a lot of colour usages, so I’m always excited when I go to the shop. Like ‘Hm, let’s try combining this and this next.’ To me, make-up is something that I can use to express myself by combining things together. I challenge myself to different combinations. I want to draw out an individuality ¬¬¬¬¬that suits me. So I want everyone to try lots of different make-up for themselves too!

     

    sub6

    Make sure to check out Shu Uemura and Naomi Watanabe’s collaboration!

     

     

    ■Information
    Shu Uemura – “Mattitude Collection”
    On Sale: April 27, 2018 (In-Store & Official Online Shop)
    Reservations: From April 20, 2018
    On sale early at Omotesando Hills branch on April 19 and Isetan Shinjuku branch on April 22.

    PC Site: https://www.shuuemura.jp/?s=news/mattitude-collection&wide=1
    Mobile Site: https://sp.shuuemura.jp/?s=news/mattitude-collection

RANKING

  • DAILY
  • MONTHLY

FOLLOW US