Grand Opening of Starbucks Reserve® Roastery Tokyo―4 Floors & Premium Coffee

28.February.2019 | FOOD / SPOT

The new Starbucks Reserve® Roastery Tokyo finally opened its doors at 7:00AM on February 28, 2019 as the 5th global branch of Starbucks Reserve Roastery®.

 

Roastery Tokyo boasts a line-up of over 100 unique coffee and tea beverages as well as a bounty of merchandise and a Princi® menu―an authentic Italian bakery by Starbucks and the branch to arrive in Japan. The building’s top floor is home to the AMU Inspiration Lounge where Starbucks hopes to bring together people from all regions and in the near future turn it into coffee chain’s first officially-recognised Speciality Coffee Association (SCA) training facility. The branch hopes to make it an opportunity for people to get hands on with Japanese culture, make connections and see the dexterity of its workers.

 


Roastery Tokyo is located in Naka-Meguro, a lively and creative region in the centre of Tokyo. The building’s charming design is inspired by the famous cherry trees that line Meguro River and bloom in full during springtime.

 

Roastery Tokyo is the first Starbucks Roastery to be constructed in collaboration with a local architect from the ground up. It was designed by Japanese architect Kengo Kuma, who is professor in the Department of Architecture at the University of Tokyo, and Liz Muller, the Chief Design Officer of Starbucks who has served as Lead Designer on all 5 Roastery branches around the world.

 

The new branch is a fusion of traditional and modern with four unique floors littered with the skillful labour of workers in Japan. Customers can look forward to the ultimate search and discovery experience of coffee in a gorgeous and eye-catching space.

Upon entering Roastery Tokyo customers are greeted by the world’s biggest Starbucks Roastery coffee cask which towers all 55 feet of the four-story coffee complex. The cask is made from copper which has light red tints to it and cherry blossom decorations crafted by Japanese artisans that change hues with the changing natural light throughout the day. The giant cask was made thorugh a Japanese technique called tsuchime, a hammering technique, whereby every person involved in the construction of Roastery Tokyo was given the chance to strike the cask once, giving it its unique quality and appearance.


Starbucks Reserve® Roastery Tokyo’s coffee tour begins on the first floor, home to the main bar where customers can indulge in exquisite coffees and learn more about the delicious beverage by seeing how the unroasted coffee bean becomes a drink. It’s a chance not only to see the roasting and serving process up close―where baristas pour their heart and soul into every cup―but also to experience coffee at its freshest with beverages such as the Barrel-Aged Cold Brew.

 

Ascending to the second floor brings you to the world’s largest Teavana™ Bar.  This is where customers can enjoy coming into contact with the tradition of Japanese tea. Drinks such as the Pop ‘n Tea Sakura Jasmine, a Jasmine tea adorned with vibrant pink ice candy, will offers an insight into unique Japanese ingredients through a combination of innovative flavours.

Going further up to the third floor brings you to Japan’s first Arriviamo™ cocktail bar, a showcase of revolutionary mixology and cocktail craft. The two walls of spirits bring together the bar’s menu which features such unique drinks as the “Nakameguro Espresso Martini,” a combination of chestnut liqueur, creme de cacao, espresso which is served with “green bean to bar CHOCOLATE,” a local brand of chocolate. Other exclusive options range from more cocktails to wines, beers and more.

 

Roastery Tokyo is an absolute must-visit for coffee lovers who are looking for the ultimate experience.

RECOMMENDED ENTRIES

  • Starbucks Japan Hands Out Coffee Cups With Heart Design

    23.January.2019 | FOOD

    In line with Starbucks Japan’s customisable Valentine’s drinks the coffee chain is introducing coffee cups with hearts on them.

    Available now until February 14, this limited time Valentine’s design replaces the previous square boxes detailing the details of your drink. The cups are already pouring their way onto Japanese social media.

     

    They are available in limited quantities, so you’ll want to order your beverage ASAP for a chance to get one!

  • Starbucks to Open New Branch at Mojiko Station―An Important Intangible Cultural Property

    27.February.2019 | FOOD / SPOT

    Starbucks Coffee Japan has announced that it will open a new branch at Mojiko Station on March 10, 2019.

    The new coffee shop will open on the station’s first floor, a former waiting room for third class citizens during the Taisho Period. Mojiko Station was built in 1914 and was the first station to be designated as one of Japan’s Important Intangible Cultural Property.

     

    It underwent renovations for six years from 2012 to 2018 to be reconstruct its Taisho Period appearance. The newly painted pale yellow walls and ceiling of the former waiting room call to mind buildings from back then.

     

    The concept of the Starbucks design is “Storyteller.” Through the station it is housed in and the coffee it serves it aims to tell a part of the the region’s history behind the zeal behind its pioneers.

    The counter wall is decorated with iron plates that signify Japan’s industrial revolution and the history behind industrial area of Kitakyushu’s and its for the country’s modernisation. The plates, which are head marks from the front of a train, are branded with the Starbucks logo.

     

    The ceiling also makes use of train railway railing from Kyushu for its decoration, showing respect for the people and culture of Kyushu and the development of Kyushu’s railroads. Some of the tables and chairs in the cafe too are made from chinaberry tree wood from Fukuoka Prefecture.

     

    Experience history come alive through the contemporary at the new Starbucks at Mojiko Station.

RELATED ENTRIES

  • Starbucks Japan Opens Nishitokyo Branch by 300-Year-Old Camphor Tree

    29.November.2020 | FOOD

    Starbucks Coffee Japan opened a new branch on Thursday (November 25) in Nishitokyo, a western area of Tokyo, next to an ancient 300-year-old camphor tree. The coffee shop opens with a gorgeous wooden interior.

     

    Starbucks Nishitokyo

    Starbucks Nishitokyo was built on top of a long-standing cafe called Kusunoki in Musashino, Tokyo that was loved by locals for 40 years before closing down. The Starbucks branch, with its striking warm wooden decor, takes inspiration from an old 300-year-old tree that stands 23-meters tall and 7 meters in circumference. The old round pillars that kept the previous cafe Kusunoki standing have been kept in place and built around, incorporating a tall new triangular roof, lights, and the walls, and more—all as an homage to the old cafe. This way, memories of the beloved can be passed on while making way for a new chapter in history.

     

    Starbucks’s wooden decor

    Starbucks Shinshu Zenkoji Nakamise-dori branch


    Starbucks Shikishima Park branch

    Starbucks Nishitokyo comes as the latest Starbucks branch to have entirely wooden decor, something which the company has been incorporating much of in Japan in recent years. The Shinshu Zenkoji Nakamise-dori branch is made using five different types of trees sourced in Nagano Prefecture. The Shikishima Park branch offers an incredible view of the park’s flowers and trees, including the cherry blossoms when they bloom in spring.

     

    Starbucks Japan is opening another wooden branch in Spring 2021 at Ise Grand Shrine.

     

    An initiative to use wood grown in Japan

    Starbucks Shinjuku Gyoen branch


    Starbucks LINKS UMEDA branch

    The number of shops and cafes using local wood in Japan is on the rise in response to the issue of using domestic wood from places outside of a local area. Starbucks Shinjuku Gyoen, for example, has walls, a ceiling, and drinks counter made from wood sourced in Tama, Tokyo, while Starbucks LINKS UMEDA has pillars made of wood taken from trees in Umeda, Osaka.

  • Starbucks Japan Announces New Branch Opening at Ise Grand Shrine

    21.November.2020 | FOOD

    Starbucks Coffee Japan has announced the opening of a new branch at Ise Grand Shrine’s Naiku Inner Shrine in Spring 2021. Ise Grand Shrine is an ancient shrine in Ise, Mie Prefecture with a history spanning almost 2,000 years.

     

    The new coffee shop will opposite Oharaimachi-dori, a beautiful, stove-paved 800m road that continues from Uji Bridge along the Isuzu River. The two-floored cafe features wooden architecture while incorporating Starbucks essence in a way that does not make it look unnatural in this historical and traditional area. Its first floor is where you will find the bar counter ready to welcome guests with vim and vigour while the second floor will be the bustling seating area.


    Starbucks hopes to act as a hub for the locals and visitors to the shrine where they can foster community over a cup of coffee. The cafe windows offer a beautiful view of the street together with the mountain range in the background. A must-visit for anyone travelling to Ise Grand Shrine.

  • Starbucks Japan Reveals Matcha x Matcha White Chocolate Frappuccino®

    19.November.2020 | FOOD

    Starbucks Coffee Japan has revealed that its second instalment of its limited-edition holiday season 2020 beverages will be the “Matcha x Matcha White Chocolate” and “Matcha x Matcha White Chocolate Frappuccino®” which customers can order from November 24. A new batch of festive Starbucks merch will also hit Japanese branches on November 30.

     

    A harmonious fusion of matcha and sweet white chocolate

    Matcha x Matcha White Chocolate Frappuccino® Tall ¥590 (Tall-size only)

    Matcha x Matcha White Chocolate: Short ¥450 / Tall ¥490 / Grande ¥530 / Venti® ¥570 (Hot option only)

    Matcha is one of Starbucks Japan’s signature flavours and just to happens to have been in the spotlight in last year’s holiday season drinks. This year sees marbling mixture of of rich matcha sauce and sweet white chocolate syrup with the Frappuccino®, finished with a squirt of whipped cream, brownie bits, and snowy powdered sugar. The hot version comes as a marriage of matcha and white mocha mixed together with steamed milk to warm the cockles of hearts during the cold months.

     

    New holiday season merchandise

    The theme of the second batch of merchandise is “Brilliant Season” which capture the bright and sparkly vibe of winter like with the snowflake-covered stainless steel bottle, a glass mug with beads in it that move around when shaken, a snow globe, and more. The perfect line-up for capturing the holiday season mood during your coffee break.

     

    Starbucks Japan is currently serving the Berry x Berry No-Bake Cheesecake Frappuccino® and Berry x Berry White Mocha holiday season drinks for the holiday season until November 24 when they will be replaced by the Matcha x Matcha White Chocolate and Matcha x Matcha White Chocolate Frappuccino®. It is also serving the Starbucks® Christmas Blend, Gingerbread Latte, and Macadamia Toffee Latte until Christmas Day.

  • Starbucks Japan Announces 2021 Fukubukuro Lucky Bag Orders

    11.November.2020 | FASHION

    Starbucks Coffee Japan has announced that it is opening orders for its 2021 fukubukuro on November 16, 2020. Recipients will be chosen randomly.

    Fukubukuro is a Japanese New Year custom where customers can buy bags filled with unknown contents, usually at a discounted price. Starbucks is also joining in with the annual tradition to deliver luck to its customers.

    2021 Starbucks Fukubukuro | ¥7,500 (Tax Included)

    Starbucks’s fukubukuro are canvas tote bags made partly with recycled cotton. The contents are unknown but it is confirmed that there will be fukubukuro-exclusive items as well as original merchandise, drink tickets, and more. This year, they have also added a special coffee bean card which customers can exchange at Starbucks in Japan for a bag of coffee beans of their choice.

  • Starbucks Reserve®︎ Roastery Tokyo is Serving a Special Roastery Holiday Season For 2020

    08.November.2020 | FOOD

    Starbucks Coffee Japan has announced that the holiday season at Starbucks Reserve®︎ Roastery Tokyo is set to begin on November 13, 2020. “Special Roastery Holiday” is the theme this year, for which the specialist coffee branch will be serving a line-up of unique beverages for the holiday season, as well as decorating each of its three floors.

    Eggnog Latte ¥900 | Butterscotch Chai Tea Latte ¥950 | Nakameguro Porthole Winter ¥4,200 | Strawberry Chai Nog ¥2,000 (Before Tax)

    This autumn and winter, the Roastery is serving a variety of seasonal flavours for its “STARBUCKS RESERVE® CHRISTMAS 2020” line-up. Customers can look forward to the smell of warm cedar fragrance, orange marmalade, spices, and butterscotch. These beverages, each of which is served on a different floor at the coffee shop, are so beautiful they almost seem a waste to sip.

    Bottom Right: Cornetti Lampone Chocolate ¥420 | Bottom Left: Maritozzo Lampone & Fragola ¥380 | Top Left: Holiday Panettone ¥5,400 | Top Right: Zuppa Inglese ¥580

    Popular Italian bakery Princi® has baked up a selection of authentic Italian treats for the holiday season too, including a classic panettone.

    Red Stainless Steel Tumbler 473ml ¥3,800 | Red Round Mug 355ml ¥2,500 | Small Red Tote Bag ¥2,300 | Round Tumbler 355ml ¥2,500 (Before Tax)

    Starbucks Reserve®︎ Roastery Tokyo is also selling some limited-edition merchandise too both in-store and on their website so everyone can enjoy delicious drinks at home too.

  • Starbucks Japan Reveals Berry Berry Cheesecake Frappuccino® for the Holiday Season

    31.October.2020 | FOOD

    Starbucks Coffee Japan is set to launch the Starbucks holiday season on November 1 with a selection of special drinks and products. The theme this year is “a Special Holiday with Starbucks Classics.”

     

    The coffee chain revealed three seasonal drinks for the holiday season this week including the Starbucks® Christmas Blend, Gingerbread Latte, and Macadamia Toffee Latte. Now they’re showcasing the “Berry x Berry No-Bake Cheesecake Frappuccino®” and “Berry x Berry White Mocha” which will also be added to the seasonal menu.

    Berry x Berry No-Bake Cheesecake Frappuccino® | Tall ¥590 (Before Tax)

    Berry x Berry White Mocha | Short ¥450 | Tall ¥490 | Grande ¥530 | Venti® ¥570 (Before Tax)

    Opening up the first holiday season door at Starbucks is the Berry x Berry No-Bake Cheesecake Frappuccino®, a sweet and sour combination of no-bake cheesecake and a tangy sauce made from strawberries, cranberries, and raspberries. The drink is inspired by the Cranberry Bliss Bars sold at Starbucks, indulging your mouth with a mouth-watering mixed berry fusion to bring a smile to your face at the first taste.

     

    If you’re looking for a hot beverage during the autumn and winter season, then the Berry x Berry White Mocha has you covered. This too contains the mixed berry sauce and is also laced with a white chocolate sauce. To finish, a shot of espresso and steamed pink for a rich kick to the sweetness. The espresso adds a deep flavour akin to caramel.

    Starbucks Japan have also posted a special advent calendar on their official Instagram page which will run from November 1 up to Christmas Day where they will post various clips and videos. One video will be in collaboration with Japanese singer-songwriter Dai Hirai who is set to produce a new song for the event and perform it live online.

  • Starbucks Japan Reveals Gingerbread Latte For the 2020 Holiday Season

    29.October.2020 | FOOD

    Starbucks Coffee Japan is set to launch the Starbucks holiday season on November 1 with a selection of special drinks and products. The theme this year is “a Special Holiday with Starbucks Classics.”

     

    With less than two months to go before Christmas, the coffee chain is set to release a variety of seasonal beverages including the Starbucks® Christmas Blend, Gingerbread Latte, and Macadamia Toffee Latte. It will also release the first range of holiday season merchandise on November 6.

     

    Hot and cosy drinks for the holiday season

    Macadamia Toffee Latte: Short ¥440 | Tall ¥480 | Grande ¥520 | Venti ® ¥560

    Gingerbread Latte: Short ¥420 | Tall ¥460 | Grande ¥500 | Venti ® ¥540

    Winter White Chocolate: Short ¥400 | Tall ¥440 | Grande ¥480 | Venti ® ¥520

    The spicy Gingerbread Latte is a must-have on the menu during the holiday season at Starbucks, one that latte lovers look forward to every year. And this year, coffee consumers in Japan have two new drinks to look forward to: the Macadamia Toffee Latte which is a crunchy combination of macadamia nuts and sweet toffee, and the snowy powdered sugar-topped Winter White Chocolate.

     

    Starbucks® Christmas Blend and Cranberry Bliss Bar Pairing

    From Left: Starbucks® Christmas Blend Espresso Roast | Starbucks® Christmas Blend | Starbucks® Christmas Blonde Roast – ¥1,520 Each (Before Tax)

    A cup of Starbucks’s Christmas Blend fills you with that cosy nostalgic feeling of the season. This year’s recipe at Starbucks Japan is inspired by the one first sold in 1984 which has a rich, deep blend. It’s a coffee combination of dark roast Sumatran, Papua New Guinean, Columbian, and Guatemalan coffee beans. There’s also some aged Sumatra coffee in there to elevate the flavour.

     

    Each cup is a complex mix that brings to mind herbs and spices, and hidden within all that a subtle sweetness.

    Cranberry Bliss Bar | ¥270 (Before Tax)

    Starbucks Japan is bringing back its signature Cranberry Bliss Bar dessert for the holiday season and pairing it with the Christmas Blend. The cake has orange in it which brings a tangy but fresh kick that matches heavenly with the spicy notes.

     

    The First Merchandise Batch

    The first batch of holiday season merchandise to drop at Starbucks Japan incorporates Christmas motifs like ribbons, candy canes, and reds and white colouring. The line-up includes a stainless steel bottle with a gingham checked pattern and gold dots to a stainless TOGO cup with a classic design reminiscent of a candy cane, notebooks, and more.

     

    The holiday season is shaping up to be another cosy welcoming again this year at Starbucks Japan.

  • Starbucks Japan to Release 2021 Diary Made From Recycled Milk Packs

    02.October.2020 | FASHION

    Starbucks Coffee Japan is teaming up with KOKUYO, which is known for its hugely popular Campus notebooks, to release a 2021 diary at Starbucks branches in Japan and the Starbucks Japan online store on October 7, 2020. This is Starbucks’ second collaboration with Campus.

    In an effort to reduce waste, Starbucks has for a long time been recycling its coffee bean grounds, milk packs, and other items so that nothing goes to waste and everything is used to its fullest extent. The company began recycling its milk packs in 2010, and last August, released its first Campus notebook made from a combination of these packs as well as paper napkins and hand towels used in the stores.

    2021 Starbucks Campus Scheduled Book | Colours: Black, White | ¥2,100

    The new 2021 diary is made from recycled milk packs. Starbucks uses 1,000 tons of milk packs a year in Japan. Every day, all the milk packs are hand washed and dried by Starbucks Japan’s partners and pressed into a shape so that they are easier to collect.

    Each page of the month features a different design of Starbucks’s coffee bean packs as well as stories, keywords related to taste, and other fun entries. The design for January 2021 is their Pike Place® Roast. Pike Place in Seattle, Washington is in fact where the very first Starbucks store opened. The left pages list the days and national holidays in Japan while the right pages have graph paper.

  • Starbucks Japan Unveils Candied Sweet Potato Frappuccino®

    18.September.2020 | FOOD

    Starbucks Coffee Japan has revealed the second beverage in its Artful Autumn @ Starbucks® series of drinks. The “Candied Sweet Potato Frappuccino®” will be released at Starbucks branches in Japan on September 23, 2020.

    Candied Sweet Potato Frappuccino® | Tall Size Only – ¥590

    Each drink is made using a whole chopped and blended Japanese daigaku imo candied sweet potato to serve those autumn flavours, with its marbled golden colour also reminiscent of the autumn leaves. It’s topped with whipped cream, black sesame seeds, and sweet potato syrup.

     

    Truly the perfect dessert drink to sip on for the changing seasons.

  • Starbucks Japan’s Chocolate Chestnut Frappuccino® Arrives This Autumn

    27.August.2020 | FOOD

    The autumn leaves are set to fall on Starbucks in Japan again this year as the coffee chain announces the return of the “Artful Autumn @ Starbucks® Promotion” which is set to begin on September 2, 2020.

     

    This year’s drink concept is “Naturally Good Artfully Simple” which hopes to have customers feeling peaceful and enjoying the transition from summer into autumn.

     

    Autumnal beverages made with whole blended chestnuts

    Chocolate Chestnut Frappuccino®: ¥590 (Tall Only)
    Chocolate Chestnut Latte: Short ¥450 / Tall ¥490 / Grande ¥530 / Venti® ¥570

    What makes the Chocolate Chestnut Frappuccino® so special is its use of whole blended Japanese chestnuts—the quintessential autumn flavour of the country. The delicately broken pieces of chestnut add texture to the smooth milk and coffee and invite you into the cosy embrace of the season. Starbucks has chosen chocolate as the perfect partner to the chestnut. To best enjoy the balance of both flavours, the beverage is loaded with a “Chestnut Cacao Sauce” which gives the drink’s appearance a beautiful marble effect. Everything’s topped off with a squirt of whipped cream and a topping of chocolate flakes and candied cacao nibs.

     

    Then there’s the Chocolate Chestnut Latte, a combination of the same tasty Chestnut Cacao Sauce together with steamed milk and espresso carefully prepared by the baristas. The hot drink is completed by a topping of chocolate flakes and candied cacao nibs. The result is a wonderful mix of chestnut, chocolate, and espresso.

     

    Another seasonal Starbucks latte


    Autumn Latte: Short ¥340 / Tall ¥380 / Grande ¥420 / Venti® ¥460

    The Autumn Latte is made with Starbucks Japan’s “Autumn Blend” coffee beans. It has a smooth and gentle flavour.

     

    Autumn in Japan is a time for seriously tasty drinks and desserts, so if you’re in the country this autumn, be sure to stop on by Starbucks for an autumn coffee.

  • Tokyo’s New Starbucks Branch in Ginza is a Cafe Dream Come True For Workers and Business People

    02.August.2020 | FOOD / SPOT

    Starbucks Coffee Japan opened a new branch at CIRCLES Ginza on July 30, 2020 that will serve as a dream location for business people.

    The dream coffee shop, split into two floors, offers a unique environment and service created in collaboration with Think Lab. Rather than your regular, more public Starbucks, this branch also lets customers reserve booths and meeting spaces. This includes the SMART LOUNGE™ aimed at business users, as well as solo working spaces by Think Lab.

     

    Starbucks Coffee CIRCLES Ginza caters to both solo workers and co-workers, giving them a space to think and concentrate alone, or come together in groups to exchange ideas. Booths offer a place to host online meetings, the SMART LOUNGE lets groups arrange chairs and tables however they like, and the Think Lab—which you pay an extra fee to use—is the perfect spot for some quiet contemplation.

     

    1st Floor: Quick TOGO experience

    The first floor is for people who aren’t looking to stay at the cafe long. They are looking for a quicker experience where they can order their Starbucks drink and food and head on out. The cafe offers cashless payments, which is notable as Japan is still very much a cash-based country, as well as the Starbucks mobile order and pay service where you pick what you want on your phone and then go and pick it up.

     

    2nd Floor: A place where you can focus

    Reserve a booth for video calls and more


    There are four individual half-booths which can be reserved, each of which have a screen for video calls and online meetings. These can be used for 40 minutes and can be booked in advance. The booking system was co-developed by Starbucks and Vacan.

     

    Tables for in-person group meetings

    The window tables offer a place for meetings, discussions, and business negotiations for 2-12 people. It’s a relaxing area where workers and clients can chat freely.

     

    解放される“ひとり”のためのパーソナル空間

    For those who want to work along, Starbucks has created a spacious area with individual booths where you don’t have to meet eyes or be bothered by other people.

     

    If you’re working in Tokyo, and need a business-oriented location where you can enjoy a coffee, then look no further than Starbucks Coffee CIRCLES Ginza.

  • Starbucks to Open New Branch Along Nakamise Street in Nagano Near Zenkoji Temple

    20.March.2020 | FOOD

    Starbucks Coffee Japan is set to open a new branch in Japan on March 26, 2020. It will open along Nakamise-dori, a street that leads to Nagano’s famous Zenkoji Temple.

    It will open as the Kōshin’etsu region’s first Starbucks Regional Landmark Storeーa Starbucks branch unique to Japan that’s built as a symbol of that area which promotes that region’s culture to customers. They enable coffee-loving visitors to discover or rediscover the wonder of a region’s history, culture, craftsmanship, and industry, while building a connection with the region through those discoveries. The branches incorporate various local design elements into them.

     

    The new branch, called Starbucks Coffee Shinshu Zenkoji Nakamise-dori, neighbours the Niou Gate of Zenkoji Temple. It’s a place where you can sit down with a delicious cup of coffee and relax while feeling the history of the place. The coffee shop’s design and decor also takes inspiration from local history and culture, their concept behind “Busy and Quiet, Light and Dark.” It’s situated a little away from the hustle and bustle of Nakamise-dori, and houses two spacious floors.

     

    The sliding doors and skylight let in a soft light which also casts shadows in places, mimicking the beauty of shade found in a Japanese-style house. The ceiling and walls at the entrance are made from Japanese red pine, while the bar uses five different types of wood from Nagano Prefecture like hornbeam and katsura. The stone lanterns which were in the original building have been put at the entrance, and the great beams on the second floor have been left as they are. All of this preserves the feeling of the local region while small Starbucks touches are added here and there, resulting in a unique Starbucks experience.

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