Kyary Pamyu Pamyu Becomes Beard-Wearing Hikikomori in ‘KIMI GA IINE KURETARA’ Music Video

10.May.2019 | MUSIC

Kyary Pamyu Pamyu has just dropped the music video for her new song KIMI GA IINE KURETARA which was also released digitally today. Written and produced by Yasutaka Nakata, the song serves as the main theeme for the Japanese drama Mukai no Bazuru Kazoku. It centers around social media and captures that jubilant feeling you get when someone ‘likes’ one of your posts.

The music video begins with a scene of Kyary donning a long beard and moustache as she sings lonely sings to herself. Here she is insecure, unhappy, troubled and tired, having lost all of her energy. She has become a complete hikikomori, or “shut-in,” and is living life without self-care as shown in the fact that she hasn’t tended to her facial hair in a while, nor her head hair which has become messy. She continues in this state until the final scene where she bursts into song and dance in a bright and happier world.

In the scene that plays backwards, we see that even if she herself goes backwards, she will continue the struggle forward. Kyary expresses in the first person the conflict that people get into on social media and the online world.

The music video was created by Fantasista Utamaro, who worked on her previous video Oto no Kuni, and artist, creator and strategist Nakayaman. They took up the role of creative directors under their duo unit Nakayaman*Tasista Utamaro.

 

The video is laced with social satire and relevant messages to the real world, so be sure to check it out.

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