Interview: Kyary Pamyu Pamyu & Sabrina Carpenter discuss what it is that draws them to pop music

09.May.2019 | FEATURES / MUSIC

Kyary Pamyu Pamyu will release her new single KIMIGA IINE KURETARA on May 10. The song is used as the main theme song for the Japanese TV drama Mukai no Bazuru Kazoku. The pop track’s music embodies the feeling you get when you get a ‘like’ on social media. The song is a positive and supportive message to the lost kids in today’s social media age.

 

Another modern pop icon enjoying huge popularity is American singer-songwriter and actress Sabrina Carpenter. She is known for starring as Maya Hart in the Disney Channel series Girl Meets World. Her professional music career began in 2015 with the release of her debut album Eyes Wide Open. The singer recently came to Japan to perform at Ex Theater Roppongi on April 4 in support of her 2018 album Singular Act: I. We were able to bring both these pop icons together for a chat.

 


 

――You were already a fan of Kyary, weren’t you, Sabrina?

 

Sabrina Carpenter: Yes, I’m a fan! Her nails look really cute today!

 

Kyary Pamyu Pamyu: Oh, thank you!

 

 

――How did you come to know about Kyary?

 

Sabrina:So, my sister was in the car with her boyfriend. He’s actually a big fan. He put on PONPONPON, and I was like, “Oh my gosh, this is amazing!” I got into it and I sent him this video of me singing the song from top to bottom. Ever since then I’ve been a huge fan, I did a deep dive and listened to everything.

 

――You previously posted PONPONPON as your favourite song on your Instagram story.

 

Sabrina:Yeah, that was the last time I was here. It’s been just under a year.

 

Kyary :Wow. That makes me really happy to hear.

 

 

――The theme of today’s talk is “A Chat With US & Japanese Pop Icons.” You’re both active internationally in your careers. What have your experiences been like performing abroad?

 

Sabrina: I guess for me, I think abroad there’s obviously a language barrier for us, and so I think the most powerful thing is to see how powerful the music translates, the melodies, and the way songs make you feel. It has such an impact on the crowds, and you know, also seeing people crying even though we’re speaking different languages. I think that’s probably been the most moving aspect of performing abroad. The crowds have been bigger on this [Japan] tour, and there’s been a lot of new music that they’ve been singing along to. There’s also been a lot of things they bring to the show, like the flags and the posters and signs. I think they just bring so much energy to every show. [But] whenever I finish a song, it’d be so quiet you could hear a pin drop, and that was something I had to get used to because usually we’re very loud in America. But this time they were pretty loud.

 

Kyary:I’ve had the chance to tour various countries like America and China. Even though I don’t expect them to be able to speak Japanese, everybody remembers all the Japanese lyrics [in my songs]. Obviously it’s not a language they use often so there are some mistakes here and there, but that’s what makes it so sweet.

 

Sabrina:That’s me! That’s me singing your songs! [laughs].

 

 

――So with music you are able to bring people together regardless of language or country. What’s the most important think when it comes expressing yourselves?

 

Kyary:What’s important for me is challenging myself to doing the things that I want to do. I’m a solo artist, and so I get support from my staff members to everything to life, but I always treasure thinking up and expressing concepts with each new song. And to do that I regularly write down the things that interest me, like when watching a film. I go to watch various different things.

 

Sabrina:I’m very similar in the way that I don’t like to do the same thing twice, or three times. I feel like it’s not stretching me as a person or as an artist, and it’s also not stretching the fans. I think they deserve to grow just as much as we do. They’re along for this ride. Obviously they look for some sort of guidance, some sort of love they get from the artist they look up to. I think it’s also important for me to take those risks and challenges to inspire them to take risks and challenges too.

 

 

――What’s something that has inspired you both recently?

 

Kyary:If we’re talking recently… Tim Burton’s “Dumbo.”

 

Sabrina:Dumbo! I loved that too!!

 

Kyary:I’ve seen the original animated version, but Tim Burton has taken all the great things about it and put his unique spin on it. It turned out really wonderful. The CG in the facial expressions is superb too. It was a really charming fantasy [movie]. It made me tear up.

 

Sabrina:Aww, that’s so cute! [laughs] [For me] probably the places I’ve been travelling. I will find so much inspiration within different places, different cultures. The kind of art and photography I see in the places I’m in.

 

 

――Have you been inspired by anything in Japan?

 

Sabrina:Harajuku! I went for my first the day before yesterday. I’ve been to Tokyo many times but I’ve never had a day off so I never got to explore.

 

Kyary:Which part of Harajuku did you go to?

 

Sabrina:The vintage shops in Ura-Harajuku. We also went to teamLab, that whole art museum.

 

Kyary:The teamLab exhibitions are so good, I’ve been too!

 

Sabrina:It was so beautiful.

 

 

――You mentioned Harajuku. Kyary knowns Harajuku inside and out. She might be able to recommend you some places to visit.

 

Kyary:Sabrina is someone who would look good in any outfit, so I want to see you try dressing up in Lolita clothes [laughs]. I think you will look really cute.

 

Sabrina:Yeah, I would love to! I honestly was looking for a lot of like ‘kawaii’ [stuff].

 

Kyary:I recommend the basement floor of Laforet Harajuku, they have things like Lolita and punk fashion. That might be a good spot for you.

 

Sabrina:Yeah! I wanna get some. You’ll have to style me.

 

 

――Both of you are close to your fans through social media. When talking about things that inspire you in daily life and let you discover new things, has social media been a big influence?

 

Sabrina:I think for me it has forced me to think a little bit more about what [fans] would want to see in my daily life. Which I feel like normally I wouldn’t be living through my phone; I’d be living through my eyes. But because I’m close with them I think that that has made me want to kind of be more interactive with them, show them parts of my days.

 

 

――So in a sense, it feels like you’re working together with your fans?

 

Sabrina:Yeah, it really does. If they weren’t at the shows we couldn’t do the shows. No one would come, there’d be no show!

 

 

――How about you, Kyary?

 

Kyary:When I perform abroad I can see who has been tagged on social media at the shows so I can see everyone’s thoughts and comments. Being able to see things like that so directly makes it a great tool. It often cheers me up seeing people write things about me or when they send me messages, so [social media] is also a motivator to work hard.

 

Sabrina:Usually with social media the experiences that you have sometimes are more negative than they are positive. But it also depends on how you’re looking at it. I shouldn’t say that because there’s many positive experiences. I think the most positive things that I’ve been able to see on social media are honestly just the fact that there are so many people in the world that we don’t know, and the majority of people use it to say really kind things to one another and support each other.

 

 

――Kyary’s new song KIMIGA IINE KURETARA is about social media. How did you feel when you received the song from [your producer] Yasutaka Nakata?

 

Kyary:The song is the main theme for the TV drama Mukai no Bazuru Kazoku, and so it’s a song that’s based around that, but honestly the first time I heard it I really felt that it was relevant to today. We really live in an age right now where social media penetrates out everyday lives, and for that reason it felt very 2019.

 

 

――I really like how the song features sounds that remind you of the action of ‘liking’ something [on social media].

 

Kyary:Yeah, it has a ‘Pyu!’ kind of sound.

 

Sabrina:That’s funny.

 

 

――What did you focus on when recording?

 

Kyary:I focused on how I sang the first verse. The pitch in the first verse of this song is low. I have a high voice, so that part was a little tough.

 

Sabrina:That’s funny. I sound like a man.

 

 

――No, no, that’s not true [laughs].

 

Sabrina:I’m the opposite of Kyary. I always have a tough time with the higher parts [laughs].

 

 

――What’s something you both really strive to work on in what you do?

 

Sabrina:I think honestly like you step out of your comfort zone. It’s the same as how we have to try new things to feel inspired. When you’re creating a show or you’re creating visuals for an album―that’s when you get to let you personality come through.  Because it’s all live, you know. They’re paying to see a live show so I think it’s important that they see a live show.

 

Kyary:My concept has always been to take the things that girls dream of and bring them to life in the real world. When I’m coming up with a theme, I sometimes have moments where I’m stuck for a good idea. But I’m not alone, I know it will all come together in the end because of all the people I have around me.

 

 

――Your recent outdoor solo concert at Izumo-taishi as part of your 2019 Oto no Kuni Live Tour was full of ideas that were very like you.

 

Kyary:In my performances I value that feeling of bringing to life a dream-like world while at the same time not wanting it to end. Like when you go to an amusement park and think, “I don’t wanna go home yet.” I want people to have that same kind of feeling.

 

Sabrina:It’s something not many people get to do so you have to have fun with it.

 

 

 

――What draws you both to pop music?

 

Sabrina:I personally think it is one of the most difficult genres of music to make, and make it properly. Because it is something that has to connect with such a large diverse group of people. We’re not just like catering to one person or one type of fan. I think pop music is ‘popular music,’ so it’s the thing that regardless of what you’re supposed to like you end up liking it, and so I think that’s why it’s really hard but it’s also very rewarding. I’ve just always been a fan of it overall. And like I said for me it doesn’t matter what language it’s in, it’s more just like the way the song makes you feel, the melodies of the song, what the song’s about. I think that makes good pop music.

 

 

――It’s true that pop music can’t be boiled down to a single definition. So could you say then that pop music can be anything?

 

Sabrina:It’s 80,000 different genres [laughs].

 

Kyary: [Laughs]. In my case, people call my music pop music, but at the beginning it was more subcultural. It wasn’t music that everybody liked. But more people came to hear about me around the time Tsukema Tsukeru [was released]. From there I was able to experience my music reaching out to various different people, which made me really feel that pop music doesn’t have any rules.

 

Sabrina:It also just makes you feel good. There’s a lot that makes us feel not great you know, in life, that I think it’s one thing we all look to. I wanna come to [Kyary’s] show.

 

Kyary:Please do! Where do you live in America?

 

Sabrina:I live in LA, but I’m originally from Pennsylvania.

 

Kyary:Ah, I’m performing at an event in LA [OTAQUEST LIVE] in July!

 

Sabrina:Amazing. I’ll be there. We’ll link up, I’ll show you some cool spots. Shopping! Rodeo Drive.

 

 

Interview & Text: Jin Sugiyama

Photo:MURA

Translation: Joshua Kitosi-Isanga

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    ▶︎ Suchmos ASIA TOUR 2019

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    →News Update (June 1, 2019)
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    [ALEXANDROS]

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    2019/6/23 @ Beijing Omni Space, Beijing

    2019/6/28 @ Jakarta (*Venue TBA)

    2019/6/30 @ Moon Star Studio 1, Bangkok

    2019/7/5 @ Music Zone @ E-Max, Hong Kong

    2019/7/7 @ Legacy Taipei, Taipei

    2019/7/19/ @ Bentley Music Auditorium, Kuala Lumpur

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    [ALEXANDROS] Official Website: https://alexandros.jp

     

     

    Sakanaction

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    ▶︎ SAKANAQUARIUM 2019 “834.194”

    2019/6/28 @ Modern Sky Lab, Shanghai

    2019/6/30 @ A8 Live, Shenzhen

     

    Sakanaction Official Website: http://sakanaction.jp

     

    BAND-MAID

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    Related Article: BAND-MAID Announces European Leg Of ‘Tumultuous’ 2019 World Tour

     

    ▶︎BAND-MAID WORLD DOMINATION TOUR 2019 【激動】 ~gekidou~

    6/22 – London, UK @ Islington Assembly Hall

    6/23 – Paris, France @ Le Trabendo

    6/24 @ Bochum, Germany @ Zeche

    6/26 @ Hamburg, Germany @ DAS LOGOS

    9/26 @ NYC Gramercy Theater, US

    9/28 @ Dallas Cambridge Room, US

    9/30 @ LA ECHOPLEX, US

    10/1 @ LA ECHOPLEX, US

     

    World Tour Info: https://bandmaid.tokyo/contents/241952

    BAND-MAID Official Website: https://bandmaid.tokyo/

     

    Kyary Pamyu Pamyu, CAPSULE, m-flo & More

    The biggest names in Japanese pop music are set to take over Los Angeles at QTAQUEST LIVE and OTAQUEST KICK OFF PARTY which is set to take place at THE NOVO by Microsoft on July 3, 2019. Both OTAQUEST LIVE and OTAQUEST KICK OFF PARTY serve as the opener to Anime Expo, the biggest anime convention in the US, which will run from July 4 to 7. CAPSULE, Kyary Pamyu Pamyu, Crazy Boy, HIROOMI TOSAKA and m-flo are set to deliver Japanese entertainment to US lovers of Japanese music and entertainment.

     

    Related Article: Kyary Pamyu Pamyu, Yasutaka Nakata & CRAZYBOY to Perform at QTAQUEST LIVE in Los Angeles

     

    ▶︎OTAQUEST LIVE

    Date: July 3, 2019

    Time: OPEN 17:00 / START 18:30

    Location: THE NOVO by Microsoft, Los Angeles, California, US

    Line-Up: CRAZYBOY / HIROOMI TOSAKA / m-flo / CAPSULE / Kyary Pamyu Pamyu

     

    OTAQUEST KICK OFF PARTY

    Date: July 3, 2019

    Time: OPEN/START 22:00

    Location: THE NOVO by Microsoft, Los Angeles, California, US

    Line-Up: ☆Taku Takahashi / TeddyLoid / Yasutaka Nakata (CAPSULE) / …and more

     

    Event Website: https://live.otaquest.com/

    Tickets: https://www.axs.com/events/372261/otaquest-live-tickets?skin=novo

     

    Ai Otsuka

    This year, Ai Otsuka celebrates her 15th anniversary since her debut. The singer-songwriter released her greatest hits album Ai am BEST, too in January this year, and she is currently in the midst of her nationwide Japan tour. 5 Asia dates have been added to the tour. Her previous Asia tour took her to just three cities: Taipei, Shenzhen and Guangzhou, but this year she is spreading her wings and will perform in Guangzhou, Chengdu, Shanghai and Taipei.

     

    ▶︎ AIO PIANO at ASIA vol.2 

    2019/7/17 @ Dr. Sun Yat-sen’s Memorial Hall, Guangzhou

    2019/7/19 @ 特侖蘇音楽庁, Chengdu

    2019/7/27 @ BANDAI NAMCO SHANGHAI BASE DREAM HALL, Shanghai

    2019/7/28 @ BANDAI NAMCO SHANGHAI BASE DREAM HALL, Shanghai

    2019/8/17 @ ATT SHOW BOX 大直, Taipei

     

    Ai Otsuka Official Website:  http://avex.jp/ai/

     

     

    If you love Japanese music and a Japanese band or artist are coming to a city near you this year, then be sure to show your love and support by getting your hands on a ticket to see them live.

  • Interview: The Future of Kawaii Construction Sites Discussed by ASOBISYSTEM & kajikawa Construction’s Company Presidents

    15.May.2019 | BUSINESS

    kajikawa Construction CO.,LTD was established in Hekinan, Aichi 114 years ago, and throughout its long history it has sought to break down existing conventions and innovate within the industry. Last year, the company began its collaboration with ASOBISYSTEM. For instance, kajikawa built and set up a photo booth at MOSHI MOSHI NIPPON FESTIVAL 2018 while ASOBISYSTEM worked on the design of kajikawa’s company logo and company brochure. This year, both companies are set to strengthen their partnership as they announce a large-scale construction project centred around kawaii (cute) designs. I spoke to Yusuke Nakagawa (President, ASOBISYSTEM CO., LTD) and Mitsuhiro Kajikawa (President, kajikawa Construction CO.,LTD) about their thoughts and shared values on the project.

     


     

     

    ――I would first like to begin by asking for a brief summary of your respective companies and what led to this collaboration.

     

    Mitsuhiro Kajikawa: We are a construction business operating in Aichi Prefecture’s city of Hekinan. The company was founded in 1905 when it was first called Kajikawa Zousensho. In 1959 we began work in the construction industry when Typhoon Vera struck the Tokai region in an effort to help with reconstruction. In recent years, we have worked on many designs for earthquake resistance. One thing in particular is the “Implant Levee” which integrates with the earth. We get many orders to construct infrastructure that ensures structures hold steadfast against earthquakes and tsunamis.

     

    Yusuke Nakagawa: How many employees do you have?

     

    Kajikawa: As of now, 96. Around the time I became Company President there were around 50 but since then it has nearly doubled. Of course I still hold Aichi Prefecture near and dear to my heart as it is our roots, but I also have a desire to offer our services to many other places. Right now we are active up and down Japan, from Hokkaido to Kyushu.

     

    Nakagawa: Besides the main office do you have branch offices outside of Hekinan?

     

    Kajikawa: We have a branch in Takadanobaba in Tokyo. We’re also making preparations for Osaka Expo [2025], so to ensure that we can build infrastructure in the Kansai region we also opened an office in Osaka in March of this year. Infrastructure development is absolutely essential to winning influence with people. Even in Tokyo, the roads and other facilities are wearing out. We do of course reconstruct things, but I also think it’s also important to carry out earthquake resistance with what we already have to ensure their longevity.

     

     

    Nakagawa: Our company started out as an event organiser, but our focus gradually became acting as management for people. We have grown even further from that now; the various number of people and things we produce is increasing. This puts us in a position where we are very different from the rest, so I was very surprised at first when I saw a request had come from kajikawa Construction.

     

    Kajikawa: I had heard about ASOBISYSTEM by chance through agencies, but I knew you [managed] many famous names including Kyary Pamyu Pamyu. My image of you was also that you are a central figure in creating “Kawaii” which is a representative culture of Harajuku. Though I look like this, I’ve actually always loved kawaii things since I was young. But I can’t show that when it comes to things work-related. Getting the opportunity to do this and use the word “kawaii” feels very liberating for me [laughs].

     

    Brochure

     

    ――You started collaborating with each other last year. It began with ASOBISYSTEM designing kajikawa Construction’s company logo and company brochure. It has received quite the revamp, hasn’t it?

     

    Nakagawa: I spoke with President Kajikawa and wondered whether he knew that the word “Kawaii” doesn’t apply solely to things like fashion. We too don’t take “Kawaii” as something superficial, we treat the concept closer to what it actually is. The essence of “Kawaii” is something that brings a smile to and brightens people then and there. I feel that President Kajikawa understands that concept and that’s why he sent us an offer. So I want to invest in our “Kawaii” and and return the favour with a lasting relationship.

     

    Kajikawa: When I took a look at the design of the company brochure I was surprised to see two of my favourite elements in there. The first were my favourite colours, pink and and green. The second was the use of traditional Japanese patterns. You took those traditional patterns and made them into a more contemporary pop design. You were kind enough to put all of my wishes in there, so much so that I was left wondering if we’d had a conversation about it beforehand.

     

    Nakagawa: I was happy that you liked it and admired that you accepted the design. The construction industry is a world I’m unfamiliar with, so I was worried what kind of reply I would get. Your openness to upturn the conventions of the industry and make it into something tangible I felt was wonderful.

     

    Logo

     

    ――Your company logo has changed too.

     

    Kajikawa: We are enthusiastically using all the new things we are incorporating. The design will be a hit with younger people. I believe we are breaking out of our old shell and taking new steps forward. It’s a trigger that’s making me feel we are a company to have great expectations for in the future.

     

    Nakagawa: When you look at the construction industry from the outside, your perception of it ends up being just what you imagine it to be. But by simply changing the logo and the brochure that perception can change. I believe the role of a simple brochure can add more value. It is really difficult to realise that adding value is important and then to put money into it. President Kajikawa is a symbol of looking forward.

     

    Kajikawa: The main mission of the construction industry is to adhere to and build what the government office has planned which means we are unable to suggest anything ourselves. It’s for that reason we are receiving help from ASOBISYSTEM, because I want to add our own unique values. By no means are we able to do it on our own. Our ideas end up coagulating and we can’t move on from there. I am grateful to ASOBISYSTEM for giving us a good incentive and for making us feel that we are able to do something if we strive to make that effort.

    MOSHI MOSHI NIPPON FESTIVAL 2018 Photo Booth

     

    ――You worked together to set up a photo booth at MOSHI MOSHI NIPPON FES 2018. This was designed by ASOBISYSTEM with design checks by President Kajikawa.

     

    Kajikawa: I was very interested in it because the word “Kawaii” is used in designs all around the world. It has a strong message, doesn’t it? It felt unpredictable at first, but when I saw so many people standing in front of the panel taking photos it made me realise that leaving it up to top class designers can influence people.

     

    Nakagawa: We were particular about the colour combinations, weren’t we? You are particular about colours. I’m the same. We also endeavoured to make the design something that conveys the strength of kajikawa Construction as a construction business.

     

    ――Your collaboration together is set to continue throughout the year. It seems you are pressing forward with your large-scale “Kawaii” construction project.

     

    Kajikawa: In order to raise the added value of our company, it’s necessary that we change the way all of our employees think. It’s important to that we have them fully understand what we are doing with ASOBISYSTEM. The best way to do that is to show them a finished product. So our next step will be to forward the project by changing the design of our construction sites. For example, making cones, poles and fences pink. We will show them something they can see with their own eyes.

     

    Nakagawa: There are construction sites even in Shibuya that have character designs on them. They are becoming photo spots [for people]. It’s important to appeal to your employees too, but the effect of purely adding value to your construction sites feels promising.

     

    Kajikawa: It’s promising that our construction sites will become photo spots. Another one of our objectives is to make working people feel happy and make them feel like what they’re doing is worth it. Construction sites are isolated places. Them being dangerous is a real reason for that. Though people aren’t actually allowed to enter, by making the design “kawaii”  we can remove that unwelcoming feeling locals have for [construction sites], and that’s wonderful. Business meetings have only just begun but I hope for it to come to fruition by next year.

     

     

    Nakagawa: Are you also thinking of expanding overseas?

     

    Kajikawa: I’m thinking within the next 1-2 years.

     

    Nakagawa: I’m really looking forward to seeing “Kawaii” exported overseas from a new angle. I believe it will catch the attention of a lot of people and have a notable synergistic effect. We’re also working on creating key visuals and a film.

     

    Kajikawa: We are aiming for a pop world where coloured poles are characters that move. I get excited just picturing it. I can’t wait for the day when we make it public.

     

     

    ――I’m sure you would agree that when it comes to business, contribution to society is an important aspect. Will your “kawaii” construction sites have societal contributions too?

     

    Kajikawa: It has only just begun so I can only speculate, but the construction industry has a big mission to service infrastructure for the benefit of people’s lives. Plus, if we set forth to add value to “kawaii” elements, something which appeals to people, I think we can contribute a little to this brutal world. We are constantly in charge of 40-50 construction sites in Japan at any given time, so by giving them a “kawaii” outlook, don’t you think it might calm things down a bit?

     

     

    Kajikawa: For example, if pink-dyed construction sites appeared in Japan and around the world, it’s bound to make a lot of people smile. That’s the symbol of Japanese technological strength and culture. It might eventually bolster the presence of Japan throughout the rest of the world. Plus, if people are taking kawaii photos, then they are going to seek out construction sites. A day like that may come, and working at a construction site might become a status. There are many pieces of dreams in the collaboration between kajikawa Construction and ASOBISYSTEM. Our unique tag team which defies industry may shake things up in a unique way.

     

    Interview & Text: Fumihiko Suzuki

    Photographer: Haruka Yamamoto

    Translator: Joshua Kitosi-Isanga

  • Kyary Pamyu Pamyu stars as herself in the drama My Family Goes Viral!

    13.May.2019 | MUSIC

    Kyary Pamyu Pamyu will make a guest appearance in the 7th episode of the drama My Family Goes Viral (Mukai no Bazuru Kazoku) which will air on 16th May! Kyary Pamyu Pamyu’s latest song KIMIGA IINE KURETARA became the opening theme song for My Family Goes Viral which stars Rio Uchida as the main character. Kyary’s last appearance in a drama was four years ago on the CX Kei drama series A Restaurant with Many Problems (Mondai no aru restaurant).

     

    For this episode, Kyary has challenged herself to the role of… herself!

    So, what’s the episode all about?

    As main character Akari Kagari (Rio Uchida) spends her days working at a café, her mother Hinako, a housewife, gets stuck deep into a social media obsession after posting a cooking video which got a like from Kyary Pamyu Pamyu! Just one like from Kyary as she was casually scrolling social media and all of a sudden, the entire Kagari family is plunged into chaos!

     

    And what was Kyary’s opinion on all this?!

    Q. What are your thoughts on taking part in the drama?

    I haven’t really taken part in any dramas in my life. I’ve rarely ever even been to a drama set so I was really nervous! As I played the role of me, there wasn’t any need to create a new personality or anything, so I just acted like myself and I had so much fun!

    Q. What was your impression when you watched the drama?

    It’s so now! I watch this drama every day and it makes my heart thud uncontrollably! After the characters took a small step into the world of social media, so much drama started to unfold! The opening theme song KIMIGA IINE KURETARA is also perfect to describe the world of the drama! I want viewers to enjoy the song along with the drama!

     

    KIMIGA IINE KURETARA became available for digital download and streaming from 10th May so please check it out along with the drama!

  • Kyary Pamyu Pamyu Becomes Beard-Wearing Hikikomori in ‘KIMI GA IINE KURETARA’ Music Video

    10.May.2019 | MUSIC

    Kyary Pamyu Pamyu has just dropped the music video for her new song KIMI GA IINE KURETARA which was also released digitally today. Written and produced by Yasutaka Nakata, the song serves as the main theeme for the Japanese drama Mukai no Bazuru Kazoku. It centers around social media and captures that jubilant feeling you get when someone ‘likes’ one of your posts.

    The music video begins with a scene of Kyary donning a long beard and moustache as she sings lonely sings to herself. Here she is insecure, unhappy, troubled and tired, having lost all of her energy. She has become a complete hikikomori, or “shut-in,” and is living life without self-care as shown in the fact that she hasn’t tended to her facial hair in a while, nor her head hair which has become messy. She continues in this state until the final scene where she bursts into song and dance in a bright and happier world.

    In the scene that plays backwards, we see that even if she herself goes backwards, she will continue the struggle forward. Kyary expresses in the first person the conflict that people get into on social media and the online world.

    The music video was created by Fantasista Utamaro, who worked on her previous video Oto no Kuni, and artist, creator and strategist Nakayaman. They took up the role of creative directors under their duo unit Nakayaman*Tasista Utamaro.

     

    The video is laced with social satire and relevant messages to the real world, so be sure to check it out.

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