Korea Town Shin Okubo’s Hottest Shaved Ice This Summer | Seoul Café

12.July.2019 | FEATURES / FOOD

Hi, everyone. I’m Banako of MOSHI MOSHI Friends!

 

Shin Okubo is known as Japan’s Korea town, taking in all the current trends from Korea before anywhere else. It’s also become a hot spot for food and dining. Today, I’m here to show you the perfect thing to cool you down from the summer heat. I visited the Seoul Café to try their “Seoul Bingsu” which looks like a spool of thread. It’s looking to be the next big thing with its unique texture.

Seoul Café is located on the second floor of a building just a 5-minute walk from Shin Okubo Station.

It just opened in March of this year. Its interior is based on the colour white against white sits stylish decor. At this café you order at the counter. I went ahead and got the “Seoul Bingsu Mango” (¥1,300).

It comes with a huge slice of mango! And just like its name implies, it looks like thread. Using a fork to eat it feels fresh too, it’s a fun way to enjoy shaved ice.

The centre is packed full of fluffy shaved ice. It’s super soft and melts in your mouth, but since it’s packed tightly it’s satisfyingly filling. It’s easy to eat and has a unique texture. And if you eat it together with the mango it makes for an even tastier dessert♡

 

Seoul Café’s menu is full of Instagrammable desserts. In addition to the Seoul Bingsu there’s also Seoul Waffles and lots more.

 

If you’re passing through Shin Okubo on a trip to catch up with the latest in Korean pop culture then be sure to pay a visit to Seoul Café to try their Seoul Bingsu and experience a whole new kind of shaved ice.

RECOMMENDED ENTRIES

  • Taiwan’s Favourite Brown Bubble Milk Tea Drink Arrives in Tokyo’s Korea Town Shin Okubo

    02.June.2019 | FEATURES / FOOD / SPOT

    Hey everyone! This is Midori from MOSHI MOSHI NIPPON’s Editorial Department!

    Tapioca is really booming in Japan! But it’s not just Japan… there’s a tapioca craze all over Asia! Tapioca drinks from Taiwan and many other countries are gradually arriving in Japan! Today I just had to try a drink from Taiwan’s incredibly famous shop Fukkadan, which is booming with popularity in Korea! No wonder there’s a Fukkadan located in Tokyo’s largest Korea Town Shin Okubo! I hurried over as fast as I could.

     

    Fukkadan is located along Okubo-dori Street, which is one of the main streets of Shin Okubo. As you exit Shin Okubo station, take a right turn and after a short walk… you’re there!

    It’s a small shop and you can’t drink in, so be careful to not miss it!

    You just have to see the pan full of tapioca pearls!

    There are five drinks on the menu ranging from brown sugar tapioca to matcha. I just had to go for the brown sugar tapioca milk tea. By looking around me, this does seem like a popular drink. You cannot customise the amount of ice or syrup in your drink.

    The luxurious shop logo is the perfect place for a picture! There’s also something written in Hangul under the logo! How rare!

    The gradation of colours of the brown sugar tapioca and the syrup is so cute! I chewed the tapioca balls to find that the brown sugar flavour completely penetrates through them. This sweet drink is very refreshing and delicious! You can really taste the milk of the milk tea. Overall, it’s quite sweet…like a brown sugar latte. If you’ve got a sweet tooth, this drink has you name written all over it!

     

    While you’re strolling the streets of Shin Okubo, this tapioca milk tea is the perfect companion! It offers a unique flavour that you absolutely must try! How about comparing it to a Korean tapioca drink ??

  • Love Korea and Oreos? Have Both At CAFE de BINGSU in Tokyo’s Korea Town Shin Okubo!

    31.May.2019 | FEATURES / FOOD / SPOT

    Hi Everyone! This is Midori from MOSHI MOSHI NIPPON’s Editorial Department!

    Did you know that oreo desserts are popular in Korea? If you’re a big fan of Korea and oreos, then I’ve got great news for you: You can enjoy both these things in Tokyo, too! More and more Korean cafés are releasing oreo ice creams and oreo bingsu (Korean shaved ice desserts). You can find these cafés in Harajuku…but why not go all out and visit Tokyo’s biggest Korea town Shin Okubo?  

     

    One Korean-style dessert that I really can’t get off my mind is the Oreo Cheesecake I had at CAFE de BINGSU. That day, I left Shin Okubo station and headed down the main street called Okubo-dori. This is where I encountered CAFE de BINGSU. 

    There was a sign inside the building that pointed me in the right direction. I tackled those stairs to the 2nd floor.

    Look at that neon sign!!

    Once I entered, I was immediately greeted by a cuddly bear. When you visit, make sure you get a photo together! ♡

    The illumination of the café is soft and beautiful. ♡ Whichever seat you take, your photos will always look good. I made my way over to the counter quickly to place my order.

    Soooo cute!!

    An oreo cookie with a face! Under the oreo cookie is a generous mountain of oreo cream cheese. It’s just so cute I can’t eat it…

     

    …Oops I did.

     

    This was like an enhanced luxury oreo. The oreo cream cheese was full of flavour that no oreo fan would be able to resist. The cheese flavour was very pronounced yet not overpowering and the aftertaste was very refreshing. Although this cheesecake is full of rich flavors, it was easy to eat without feeling any regret.

     

    It’s not just the Oreo Cheesecake at CAFE de BINGSU that you should try, however. The bingsu, drinks, in fact the whole menu is mouthwatering. You can order your food and drinks to go and enjoy them whilst strolling the streets, but the café’s atmosphere is just so wonderful… I recommend taking a break inside to make the most of your experience!

  • 3 Shops in Harajuku That Sell Korean Cosmetics

    15.December.2018 | FASHION / SPOT

    Hi, everyone. It’s Midori from the MOSHI MOSHI NIPPON editing team.

     

    If you want to style your face like they do in Korea then you need Korean cosmetics! There are plenty of items that do the job and all for a low price too. But they can be hard to get your hands on in Japan and you can be left in the drug store wondering where they are.

     

    But you’re in luck if you head to Takeshita Street in Harajuku! Today I will show you three cosmetic shops that stock Korean cosmetics.

     

    1. Etude House
    If you’re looking for cute, cheap and effective then Etude House is the place to go, a South Korean makeup brand. It’s a popular chain with more and more branches opening up throughout Japan.

     

    Takeshita Street has two Etude House stores.


    The first is located just a little after the ALTA shopping mall. It’s really close to Harajuku Station so I recommend going at a time when Takeshita Street isn’t packed.


    The other shop is the main branch and sits in the centre of Takeshita Street right next to the Croquant Chou Zakuzaku.

     

    This is a pretty spacious store and just underwent renovation in October.

     

    ■Information

    Etude House (Takeshita Street Branch)
    Address: 1-16-5 Jingumae, Shibuya, Tokyo
    Opening Hours: 10:00-20:00
    TEL: 03-5413-8170
    Website: http://m.etude.jp/smart/index.jsp

     

    Etude House (Takeshita Street Main Branch)
    Address: CUTE CUBE HARAJUKU Floor 1F, 1-7-1 Jingumae, Shibuya, Tokyo
    Opening Hours: 10:00-20:00
    TEL:03-6455-4453
    Website: http://m.etude.jp/smart/index.jsp

     

    2. STYLENANDA


    Another shop growing rapidly in popularity is STYLENANDA, a South Korean clothes brand. This place is frequented by many idols. It’s characteristically cute and simple.


    STYLENANDA is directly opposite Etude House so you can have fun going between both! There are plenty of photo opportunities inside the store too.

     

    ■Information
    Address: OM169 Bldg., 1-6-1 Jingumae, Shibuya, Tokyo
    Opening Hours: 10:00-21:00
    TEL: 03-6721-1612
    Website: http://m.jp.stylenanda.com/product/list_3ce.html?cate_no=138  

     

    3. innisfree


    Last up is innisfree, another South Korean cosmetics brand which is located opposite PINK-latte at the entrance of Takeshita Street. It’s popular for its skincare products which are made with natural ingredients and are friendly to sensitive skin.

     

    The shop is bustling with greenery so it has a fresh vibe to it.

     

    ■Information
    Address: 1-6-5 Jingumae, Shibuya, Tokyo
    Opening Hours: 10:00-20:00
    TEL: 03-6804-6352
    Website: http://www.innisfree.com/jp/ja/main/index.do

     

    These South Korean cosmetic stores are decked out with decor that matches the brand’s concepts. The staff are really friendly too so I recommend them more than going to a boutique. Be sure to check them out for yourself!

RELATED ENTRIES

  • McDonald’s Japan to Release Hot Cinnamon Melts Dessert For Wintertime

    14.November.2019 | FOOD

    Roll up to McDonald’s in Japan from November 20 to enjoy the return of the delicious Cinnamon Melts dessert, coming to all branches across the country.

    McDonald’s Melts series is a popular dessert in Japan. It introduced the new Double Chocolate Melts earlier this year. Customers have been waiting for the return of the elusive Cinnamon Melts since 2017, the first time the flavour made an appearance in seven long years. Well, their wish has finally come true. Look forward to tucking into soft pastry glazed with cinnamon sugar and drizzled in a sweet cream cheese syrup.

    When customers open a box of these delicious delights, their noses are met with the tempting cent of cinnamon. Served warm, they are the perfect choice for tackling the harsh cold weather.

     

    Compare their test with the Double Chocolate Melts which were released on November 6 and are still available for a limited time, or pair them with a cup of Premium Roast Coffee which the fast food chain revamped this year with a richer and more delicious flavour.

  • Instagram-Worthy New York Christmas Lunch and Dessert Buffet Jollies Up Omotesando, Tokyo

    13.November.2019 | FEATURES / FOOD

    BAR & GRILL DUMBO is a restaurant heavily inspired by the Brooklyn neighbourhood town of Dumbo in New York. They will be adding a sprinkle of New York Christmas magic to the menu from November 7 – December 25, 2019 with the Christmas New York lunch and dessert buffet.

     

    The buffet table will be filled with irresistibly cute and delicious desserts. From the Statue of Liberty to Brooklyn Bridge, the background is lined with skyscrapers and New York’s most iconic landmarks. 

    The S’more Bar is the perfect opportunity to toast your own marshmallows. Sandwich your molten marshmallow between two crackers to enhance your New York Christmas experience. 

    Put your icing skills to the test at the Iced Biscuits Corner where you can enjoy decorating your own biscuits to your liking.

    There is more than just desserts, however. You must try the Christmas gratin, which is garnished with a jolly green Christmas tree made from romanesco broccoli. There is also a DUMBO Caesar Salad in the shape of a wreath, a delicious Roast Turkey Breast dish and much more. 

    Make sure to pop down to Omotesando for a jolly New York-style Christmas celebration.

  • Make Your Own Matcha Drink and Try Black Bean Butter Toast in Nakameguro, Tokyo

    13.November.2019 | FOOD

    If you’re looking for a cool café experience in Tokyo then head to Nakameguro for a goldmine of craft beer taprooms, coffee roasters and restaurants. One café to consider adding to your list of must-go places is music café and wine bar epulor. The café has added a number of exquisite and unique items to its menu this November including a matcha drink, black bean paste and butter toast and craft cola.

    Take a seat and admire the walls of old records which create a soothing artistic atmosphere while sipping your cup of the café’s specialty hand drip coffee or sommelier-selected wine as the music of old records fills the air. When you have finished, feel free to take a gander at the gallery corner to appreciate the cafés art. 

    The November menu introduces a high-quality matcha by UK brand Matchæologist®, providing the opportunity to make and enjoy your own matcha drink. From the high-quality rich flavour to the contemporary design of the tea vessel, Matchæologist® lives up to its reputation as artisanal matcha green tea specialists.

    Fans of epulor’s popular Red Bean Paste and Butter Toast are in for a treat as the café is now serving up the Black Bean Paste and Butter Toast. The bread is a charcoal bread from the bakery Lotus baguette, which uses only natural yeast, Japan-produced wheat and no additives. The binchotan charcoal used to prepare the bread is a traditional charcoal which has been used since the Edo period. The appearance is just as striking as its taste. 

    The café has also started to sell Japan’s craft cola TOMO COLA. The cola is spiced with flavours from around the world including kola nut, nutmeg, Japanese herbs and Japanese citrus fruits. This natural cola contains no additives so you can indulge in the taste of nature and enjoy a unique flavourful experience of Japan. 

     

    epulor is the perfect spot to enjoy a luxurious moment of relaxation during your busy day while immersing yourself in an artistic and cultural experience. 

  • Krispy Kreme Celebrates the Year of the Rat With Cute New Year’s Doughnuts

    13.November.2019 | FOOD

    Krispy Kreme Doughnuts Japan is releasing three new end-of-year doughnuts on December 26. They will be available for a limited time only.

    2020 is the Year of the Rat in the Chinese zodiac, and so Krispy Kreme has taken that theme to create its own adorable rat doughnut. Lathered in caramel chocolate, this cute doughnut is filled with rock salt caramel cream. Its eyes, tail and large round ears are made of  dark chocolate while its nose is made of coffee chocolate.

    The second New Year’s doughnut in the series is the Lucky Strawberry Ring (¥230), which gets its deep crimson colour from the sweet and sour nappage made from strawberry puree and milky white chocolate. It’s finished with sprinkles of freeze-dried strawberries and gold leaf for that festive touch.

    The Snowman Chocolate (¥230) is a cute snowman shaped doughnuts filled with a rich chocolate cream and covered in a milky snow white chocolate coating. Together with the Lucky Strawberry Ring, you get a festive mix of red and white which are symbolic colours of the New Year in Japan.

    The three doughnuts are also available to purchase in a box set called Good Luck Zodiac Dozen which comes with twelve doughnuts including four Original Glazed®, the chain’s most popular doughnut.

     

    Welcome the new year with some delicious and kawaii doughnuts from Krispy Kreme Japan.

  • Warm Your Heart with a Sweet Shizuoka Satsuma Cheese Tart

    11.November.2019 | FOOD

    BAKE CHEESE TART will be baking up another fresh flavour which will be released in BAKE CHEESE TART shops across the country from November 15. The new featured flavour is of a Japanese Satsuma sourced from Shizuoka prefecture called Mikka Mikan. The brand new Mikan Cheese Tart will be sold at BAKE CHEESE TART shops countrywide. 

    The Mikka Mikan Satsumas used for the cheese tart are sourced from Shizuoka, which is renowned for its deep history of producing Mikka Mikans, which are a kind of Satsuma Mandarin (Unshu Mikan). The Mikka Mikans are used to make a purée and powder which is then mixed with an original recipe cheese mousse for the tart.

     

    This flavour first arrived at BAKE CHEESE TART’s PARCHÉ branch in Shizuoka to celebrate its grand opening back in November 2018. The tart was intended to be a delicacy limited to the Shizuoka branch and to only be sold for a limited time. However, following its immense popularity, the Mikka Mikan Cheese Tart is going to be released again this winter for a limited time. 

    The mild and fresh cheese mousse is perfectly balanced with the tangy sweetness of the Mikka Mikans. The subtle sweetness of the biscuit base makes for the perfect match with the soft cheese mousse which will melt in your mouth. 

    BAKE CHEESE TART is also running an Instagram campaign involving the hashtag #おすそわけタルト. Those who purchase the Mikan Cheese Tart and post a photo of it on Instagram during the limited time period have the chance to enter a prize draw for a BAKE CHEESE TART coupon.

     

    Warm up your heart with a soft and sweet, freshly-baked cheese tart and join in the campaign fun. 

  • Sleigh Bells Ring at Tokyo Disneyland This Year With Plenty Of Food & Merchandise to Go Around

    11.November.2019 | FEATURES / FOOD / SPOT

    Jolly faces are all around at Tokyo Disney Resort right now as Disney Christmas kicked off last Friday. It’s set to sleigh its way up to Christmas Day this year.

    The editorial team at MOSHI MOSHI NIPPON jumped ahead and got a taste of the festive fun at the parks recently, so we’re going to showcase some more of the seasonal food and merry merchandise you can get your hands on this Christmas at Tokyo Disneyland.

     

    Food that makes you want to kick back and enjoy a nice break

     

    Special Set – ¥1,500 @ Grandma Sara’s Kitchen

    Grandma Sara’s has created the perfect hot lunch for warming up cold guests this year, adorned with a clam and seafood tomato cream, cheese and white sauce. Dip your bread into the rich sauce and tuck in! For dessert, you get a cranberry cake inspired by the look of a snow-tipped Christmas tree.

     

    Hot drinks of all kinds

    ‘Tis the season to stay warm, and so Tokyo Disneyland has devised a line-up of tasty drinks to warm the cockles of your heart, with flavours ranging from ruby chocolate to matcha and tapioca cheese teaーa unique flavour that’s all the rage right now.

     

    We actually covered these drinks in detail last Monday, so check out our report here.

    Deck the halls with these dessert & souvenir sets

    Cranberry & Tea Cake With Souvenir Cup – ¥800 @ Sweetheart Cafe and elsewhere

    Strawberry Dessert With Souvenir Cup – ¥800 @ Sweetheart Cafe and elsewhere

    Head to the Sweetheart Cafe to enjoy some desserts which come with cute take-home souvenirs, like cups and plates. The cranberry and tea cake is a subtly sweet cake with a fragrant tea flavour and filled with sweet and sour cranberries.

     

    The strawberry dessert is like strawberry shortcake with ascending layers of cake batter, cream, and strawberries. It’s topped with holly to give it that Christmas-y finish.

    Chocolate Doughnut – ¥380 @ Cleo’s and elsewhere

    The chocolate doughnuts at Cleo’s are completely lathered in a chocolate danish-like dough and custard cream.

    The doughnuts even come in this cute Mickey and Minnie packaging, who are dressed ready and for giving gifts to guests.

    If you pay an extra ¥700 you can get this adorable pouch featuring Mickey, Minnie, Donald and Daisy as snowmen.

     

    Have a merry little Christmas with these holiday season goodies

    Headband – ¥1,800

    Fun Cap – ¥3,000 / Plush Toy Wristband – ¥1,700

    Feel happy simply by placing these Mickey & Minnie headband ears and getting into party mode. The park has also developed a Christmas version of the Pluto fun cap so he has reindeer antlers and holly attached. Both items were previously available in a pre-sale on the park app, so depending on the shop you visit, they may have none left in stock. But if you see one, be sure to grab it quick!

     

    There’s also a Mickey version of the Minnie Mouse plush toy wristband. Wear one and have your friend or loved one wear the other!

    Popcorn Basket – ¥2,400 @ The Gazebo (Popcorn Wagon)

    Pick up some popcorn served in a Christmas present basket decorated with cute illustrations of Mickey and company celebrating Christmas.

    It comes strung with a ribbon decorated with green, red and white colouring like a candy cane.

     

    Spend a Disney Christmas this winter at Tokyo Disneyland where you can stay warm with some comfort food and dress up!

     

    Model: Yuna Yabe

    Writer: Sayuri Mizuno (MOSHI MOSHI NIPPON)

    Translator: Joshua Kitosi-Isanga

  • Butter Sandwich Shop PRESS BUTTER SAND Releases Uji Matcha Flavour at Tokyo Station

    11.November.2019 | FOOD

    The butter sandwich specialists over at PRESS BUTTER SAND are bringing their famous Uji matcha flavour butter sandwiches to their Tokyo Station branch on November 13.

     

    Known as the Uji Matcha Butter Sand, this tasty snack was developed to celebrate the grand opening of the Kyoto Station branch of PRESS BUTTER SAND. Due to high demand, they’ve decided to take the product to Tokyo for a limited time.

    The exterior is made with butter cream and carefully selected Uji matcha. You get the full rich flavour of the matcha and delicious taste of the butter at once. The sandwich itself is filled with bitter matcha butter cream and sweet caramel butter for a sumptuously smooth combination that marries temptingly with the crunchy cookie exterior.

    The sandwich biscuits come in packaging that features navy Kyoto-esque artwork inspired by the characteristic cultivation method for Uji matcha which blocks out sunlight. The sandwiches themselves are individually packaged in matcha green packets to contrast with the box.

     

    Don’t miss out on a chance to enjoy the flavours of Kyoto while in Tokyo. Available at Tokyo Station only.

  • Tokyo’s Instagram-Worthy Christmas Cakes Are a Must-Grab This Holiday Season

    10.November.2019 | FOOD

    With Halloween now out of the way, it’s time to plunge ourselves into that Christmas spirit! We’ve compiled a list of some of the most delicious-looking and Instagrammable Christmas cakes available to buy in Tokyo this year that make for the perfect Christmas party accompaniments.

     

    Noel Tokyo Station Hotel @ Tokyo Station

    Noel – ¥6,200 (Tax Included) @ Tokyo Station Hotel

    This chestnut cake is inspired by the pine pillars that supported the Tokyo Station Marunouchi station building until it was restored. It has a chestnut and sweet potato base and is layered with chestnut mousse and coffee mousse to recreate the rings of a tree which are used to tell a tree’s age.

    *10 served per day

    *Reservation Window: November 5 – December 17, 2019

    *Delivery Window: December 22-25, 2019

    *Online reservations available. Exclusive to GRANSTA.

     

    More Details: https://www.moshimoshi-nippon.jp/267999

     

     

    pon pon×Chris.P @ Tokyo Solamachi

    Crispy Cakes (Happy Wreath/Santa/Reindeer) – ¥508 Each @ pon pon×Chris.P (East Yard Floor 2F) [Available From November 15]

    These tiny crispy cakes are another great little bite to eat. The cute Santa version is cookie and milk flavoured and has marshmallows as the fluff of his hat.

     

    More Details: https://www.moshimoshi-nippon.jp/269015

     

     

    Café Cova Milano @ GINZA SIX

    Panettone Babbo Natale – ¥7,407 @ Café Cova Milano

    Cova’s panettone is made with a secret recipe that has been handed down since the beginning of the 19th century.

     

    More Details: https://www.moshimoshi-nippon.jp/265169

     

     

    Tokyo Disney Resort

    Christmas Cake: ¥1,480 / Available at: Tokyo DisneySea (Horizon Bay Restaurant), Tokyo Disneyland (Queen of Hearts Banquet Hall)

    There’s lots going on at Tokyo Disney Resort this year, at both Tokyo Disneyland and Tokyo DisneySea. Don’t miss out on this cute Mickey and Minnie Mouse Christmas cake!

     

    More Details: https://www.moshimoshi-nippon.jp/266495

     

     

    Which is your favourite from the list? Christmas cakes are a must-have on Christmas Day, so make sure you pick one up before the big day!

  • Tokyo Stroll: The Café That You Want to Visit to See Someone #12 – ‘J-COOK’ in Gaiemmae

    08.November.2019 | FEATURES / FOOD / SPOT

    In this edition of The Café That You Want to Visit to See Someone, I visited J-COOK in Gaiemmae, a place I visited one time while off work which ended up in me wanting to absolutely feature it in the series!

    It’s just a 5-minute stroll from Gaiemmae Station.

    The cafe enjoys lots of sunlight, which is brightened further by all the plants scattered through the shop. The cafes I have visited to date are often a little darker with only a little light seeping through the windows to create a certain atmosphere, and they are wonderful, but this was the first I have ever visited with so might light and so many plants. The air felt clear, adding to the level of comfort in the cafe, perhaps because there are so many plants adorning the interior.

    The cafe also has a space with a slightly more darker light and atmosphere on the left side. I haven’t sat in that area yet, so I think I’ll try it out on my next visit.

    When I come to J-COOK, my eyes always wander over to the marzipan creations (¥450).

    These ones here were actually all individually handmade by the owner’s husband from the early morning.

    If you look really closely, you’ll notice all the dog designs are different. When ordering, get to pick out which one you want, so try finding your perfect pup!

    I had mine together with an iced coffee (¥450). The sweet marzipan is a delicious combination with the bitterness of the coffee.

    I also got some potted cream (¥450). It’s kind of like a Japanese custard pudding with just a moderate amount of sweetness.

    I had mine with a bit of brandy which had fragrant vanilla notes. They’ve had this brandy for 33 years since the store first opened.

    The cream was sensational, and the gentle notes linger afterwards.

    They have a lot of different homemade soups too which are perfect for the coming cold weather. I got the New Orleans-style gumbo soup. It’s spicy with clam and okra in it.

    Relaxing jazz music plays in the cafe while you sit and enjoy your drink and meal.

    J-COOK is a wonderful little cafe run by a husband and wife. When I first came, the wife came and talked to me. She’s super friendly, and although it was our first meeting, she made me feel really comfortable and welcome. She must be full of happiness, which in turn naturally gives people who visit the strength to be positive and work hard.

     

    I reckon their smiles have saved a lot of people.

     

    I can’t wait to visit again!

     

    Writer/Model: Ema Tanioku

    Photographer: Haruka Yamamoto

    Design: Yuko Abe (ASOBISYSTEM)

    Translator: Joshua Kitosi-Isanga

  • Adorable Mini Penguin and Polar Bear Confections to Arrive in Family Mart

    08.November.2019 | FOOD

    Tabemas is a Japanese confectionery series of small, traditional sweets designed to look like characters. For the first time, Tabemas is collaborating with the popular fictional character series Sumikko Gurashi to release Shirokuma and Penguin? sweets. The new confections will be sold in the chilled desserts corner of Family Mart convenience stores across Japan from November 12, 2019.

     

    The lovable characters who have been transformed into delicious sweets are Shirokuma: the shy polar bear who tends to get cold easily; and Penguin?, who has no confidence in their identity as a penguin. 

    The series name “Tabemas” means “edible mascot” and as the name suggests, these are traditional nerikiri confections which are made from bean paste and soft mochi, creating an adorable plump appearance.  Shirokuma’s body is white with pink ears whereas Penguin? has a pea-green body with a white stomach and yellow feet and beak. Both confections are kneaded with the characters’ charm and stand joining their tiny hands, staring at you with their adorable round eyes. 

    Both confections are filled with the mild flavour of red bean paste. To match the colour schemes of the characters, the white Shirokuma is milk-flavoured and the pale green Penguin? is apple-flavoured. The flavours of these confections are just as irresisitble as their appearance. You’re bound to be taking lots of photos of them for your next social media post in no time!

     

    As these confections are in limited supply, make sure to buy them as soon as possible if you are interested.

     

    (C)2019 San-X Co., Ltd. All Rights Reserved.

  • Masaki Aiba & Jun Matsumoto Take Over Shibuya Station Billboards in New Promo Ads

    06.November.2019 | FOOD / SPOT

    Meiji plastered up some new billboard advertisements for their Meiji Oishii Gyunyu milk and Meiji Milk Chocolate products at Shibuya Station on Monday.

    Actors and singers Masaki Aiba and Jun Matsumoto were chosen to be part of the ad promos for the products respectively.

    The advertisements will also feature back-to-back in the Saturday November 9 issue of Japanese newspaper Yomiuri Shimbun where they have both written columns about what they like about their chosen products.

    The pictures in this photoshoot were also released as downloadable wallpapers on Tuesday. Links below!

  • These Hello Kitty Kintsuba Japanese Confections are the Perfect Souvenir From Japan

    05.November.2019 | FOOD

    Confectionery company Nakataya has teamed up with Sanrio to release the Hello Kitty Kintsuba.

     

    Kintsuba is a type of traditional Japanese confection of sweet beans wrapped in wheat-flour dough. Nakataya is famous for their kintsuba, which are made with large-grained beans and red bean paste. They have maintained the flavour and quality of these confections, each of which is made with the utmost precision, and all individually.

     

    This year marks the 85th anniversary since Nakataya opened. The long-standing store hopes to bring in more foreign and younger customers by collaborating with Hello Kitty.

    They have crafted several flavours. Pictured above is the apple pie flavour, Hello Kitty’s favourite. It’s made with fuji apples from Aomori Prefecture which is known for its incredible apples. It’s mixed with white bean paste and is lightly flavoured with cinnamon.

    The mixed berry flavour is a fruity sweet and sour mix of strawberries, raspberries and blueberries which have been mashed together with white bean paste.

    The confection comes in two kinds of packaging: one designed by Nakataya’s founder Nakata (中田憲龍), and a Hello Kitty version where she is dressed as a dragonーa symbol of the shop. This is a completely original Hello Kitty design made specially for the collaboration.

    The outer packaging is made with a wrapping cloth to both pass down an aspect of traditional Japanese culture while also catering to the eco-friendly lifestyle of the modern age. It’s made from amuzen fabric and can be reused. The inner packaging is a simple paper tray so can be recycled. And if you take the wrapping cloth back to the store, they can refill it with the three Hello Kitty kintsuba confections at a discounted price.

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