BABYMETAL Collaborates On Fashion Designer Yohji Yamamoto’s Ground Y Collection

08.November.2019 | FASHION / MUSIC / Uncategorized

2019 is the year of BABYMETAL, with their latest album METAL GALAXY having dropped in October and making them the highest Japanese group/artist to place on the Billboard Top 200 in the US in 56 years. As they continue knee-deep in their ongoing world tour, you might be wondering what else they have in the pipeline.

 

Well, we can confirm that for you right here and now: they have teamed up with internationally-lauded Japanese fashion designer Yohji Yamamoto on his revolutionary Ground Y collection which boasts a genderless and ageless style.

Pre-sales of the collection will take place at the new Shibuya PARCO which is set to open on November 22. This will be followed by sales at GINZA SIX, Laforet Harajuku, and the online store THE SHOP YOHJI YAMAMOTO.

The collection will bring together the unique world of BABYMETALーa band which has won love the world over and has featured as guest acts on many tours of international artistsーand Yohji Yamamoto, a rebel and innovator in the fashion industry whose DNA is woven into the Ground Y line. The inspiration for this jet black collaborative collection is “galaxy,” an homage to BABYMETAL’s latest record METAL GALAXY.

There are numerous items in the collection, including a jumbo cut and sewn embroidered with both the BMD FOX APPAREL logoーBABYMETAL’s official apparel brandーand the Ground Y logo. There’s also a big hoodie featuring a 360° print and BABYMETAL’s logo, a draped silk satin long shirt, and more.

 

MASATOSHI YAMASHIRO snapped the photos in this photoshoot, a Tokyo-based photographer who started his career in LA and New York and works with fashion magazines, advertisements, and more.

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    TALENT PROFILE

    Anna Yano

    Released the song “Shape My Story” produced by kz (livetune) in August 2013. Performed as the vocalist on a single for kz’s solo project ‘livetune’ in January 2014. Both songs were used as theme songs for anime series and received attention in Japan and overseas. In October 2015, she formed a new unit with kz called ‘livetune+’ and they released their first EP “Sweet Clapper” on May 11, 2016.

    Ayumi Seto

    Active as a model, especially in fashion magazines. Receives tremendous support for her cute and distinct fashion. In February 2014, she debuted her apparel brand ‘Aymmy in the batty girls’ where she works as a designer. She was the first Harajuku and Aomoji-kei model to establish an authentic apparel brand. She develops clothing items through her unique fashion sense lens.

    Ema Tanioku

    “Emaeri” is the nickname for models Ema and Eri Tanioku, who are Aomoji fashion model twins. Ema and Eri Tanioku specialise in twin fashion coordination. Over the years their fanbase has increased due to their cute looks. Ema Tanioku spreads Harajuku culture within Japan as well as overseas and works as a Harajuku Tourism Ambassador. Starting off as a model, Ema has broadened her talent range from fashion magazines to TV, and from playing the lead role in dramas to movies.

  • Kyary Pamyu Pamyu’s Halloween Look Decorates Shiseido Beauty Square in Harajuku

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    Kyary Pamyu Pamyu became the ambassador for Shiseido Beauty Square when it opened back in June. The concept of the beauty facility is centred on having people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene

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