Frozen 2: Make Your Makeup as Beautiful as Elsa With This Tutorial

22.November.2019 | FASHION / FEATURES

Frozen 2 dropped its icy embrace on the world today and Disney fans are more thrilled than ever.

 

All of the characters in the film have their own charm, but it’s Elsa whose beauty has captivated the world over. With the release of the new film and the cold approach of winter, why not try doing your makeup like the queen of Arendelle?

 

Step ①: Cheeks

Fallen pink snowflakes on those sweet cheeks

Use a blueish-pink blush and apply lower than your cheekbone and on the tip of your nose. Blend in a circular motion to make the blush round. This will create a white, almost transparent glow and will uplift your cheeks.

 

Step ②: Eyeshadow

Bewitching purple to stand out in a snowy world

Apply a reddish-purple eyeshadow over your eyelidd. A tip is to connect the outline the inner and outer corners of your eyes with a straight line. Then add a bold and shiny purple shadow on top of that across your eyelids. Apply to your lower eyelid too beneath the pupil. If the outline of your eyeshadow has an oblong shape when you open your eye, that’s good.

 

Step ③: Eyeliner

Eyeliner to look like a sophisticated queen

Using a black liquid eyeliner, follow your eyeline from the inner corner to the outer corner of your eye. Extend the outer line a little and make it parallel. For your lower eyelid, use a black pencil to fill between your eyelashes.

 

Step ④: Lipstick

Pink lips ready to sing

Use a blueish-pink lipstick on your lips, and make sure it’s layered on nice and thick to serve that sweet aesthetic.

 

An elegant queen that can harness the ice and the snow

Elsa has the power to turn anything she touches into ice. If you catch a gaze of her enchanting purple eyeshadowed eyes, your heart is sure to skip a beat. If you follow these four makeup points, you too can easily look like the ice queen herself. A perfect look for dates, parties and get-togethers this winter season.

 

 

The long-awaited sequel to Disney’s blockbuster animated is finally upon us. The first Frozen film touched the entire world with its frosty beauty with both its story and music. Let It Go in particular was a worldwide phenomenon, and was an immense hit in Japan too.

Frozen 2 sees Elsa embark on a dangerous journey with Anna, Kristoff, Olaf and Sven as she discovers why she was born with magical powers, the answer to which is threatening her kingdom.

The new film’s main theme, Into The Unknown, captures the complex feelings and emotions Elsa holds as she steps forth, with all her anxieties and hopes, into a new world.

 

Frozen 2 Trailer Japanese Version

The first Frozen film was a widespread global hit and there’s no denying that Frozen 2 will follow in its footsteps. Get together with your family, friends or lover to watch it for the best experience.

 

 

*All cosmetics used are personal items owned by the stylist

 

Model: Aiko

Writer: Ai Watanabe

Photographer: Haruka Yamamoto

Makeup: 橋本 裕介

Translator: Joshua Kitosi-Isanga

RECOMMENDED ENTRIES

  • New & Exclusive Frozen 2 Merchandise Releasing in Japan This Year

    06.October.2019 | FASHION / MOVIE

    In preparation for the release of Frozen 2ーthe highly-anticipated sequel to Disney’s 2013 internationally-acclaimed animated feature film FrozenーWalt Disney Japan has unveiled a whole brand new batch of merchandise which will roll out at Disney Store branches across Japan. From Elsa and Anna dolls clad in their new outfits to other collectables, this line-up is a must-grab for any fan of the globally beloved film.

    Tote Bag – ¥3,000 / Doll Set – ¥4,500 / Mug – ¥1,800 / Tissue Box Cover – ¥2,800 / Pouch – ¥1,500 / iPhone X & XS Case – ¥2,300 / Notebook – ¥800 / Ball pointPen Set – ¥1,500 / Key Chain – ¥1,600

    Disney Store branches across Japan have a beautiful line-up of Frozen 2-themed original items lined up, all released today (October 4). The merch focuses on Elsa, Anna and Olaf and features designs based on the new film.テ

     

    Items include the snowy Olaf tissue box cover, which while simple adds a kawaii touch to your room, and a set of ballpoint pens with sparkly stones in them which would be perfect to share with a friend. There’s also various collectables, like dolls and figures.

    Hairi – ¥9,000 / Koushu – ¥2,500 / Snow – ¥9,000

    This teddy bear line-up features Japan-original characters from UniBEARsity wearing Elsa, Anna and Olaf costumes. All three will be released at Disney Stores and the online store in japan on November 21.

     

    Hairi and Snow are wearing ribbons, one pieces and shoes, both dressed as Anna and Elsa respectively. All the bears are packaged in a special box. Online pre-orders opened today.

    Disney Store Japan is also holding a campaign where if you spend over ¥3,000 (including tax) on all Frozen merchandise, you will receive the above-pictured original acrylic tray.

     

    Frozen 2 will be released worldwide on November 22, 2019.

     

     

    ©Disney

    *Select Disney Store branches are not stocking these products. Outlet branches also not participating
    *While supplies last
    *Product designs, prices, release dates and participating branches subject to change

    *All listed prices do not include tax

  • The Frozen 2 Café is An Open Door to Magical Food, Autumn Adventures and Much More

    15.November.2019 | FOOD / MOVIE

    Frozen 2 will premiere on November 22 in Japan and America at the same time and to celebrate, the Frozen 2 café will open in OH MY CAFE Omotesando, Tokyo from November 15, Osaka and Nagoya from November 16, Hokkaido from November 21, Futakotamagawa from November 29, Fukuoka from December 5 and Kyoto from December 6. Each café will be open for a limited period only. 

     

    We at the MOSHI MOSHI NIPPON team were as excited as Anna was for Coronation Day and so we headed to the Frozen 2 Café in Omotesando as fast as we could. Today we’ll be showing you the cafés cool decorations, delicious food and original merchandise. 

    Stepping into the café was like entering the autumn world of Frozen 2. A few more steps in and Anna was there to greet us. Seeing the awe-inspiring figure of Anna stood nobly before us made us feel that she has matured since the first Frozen film. Customers are free to stand next to the life-sized Anna and have a photo with her. 

    The central area of the café is full of icy decorations and the walls are covered in illustrations of autumn leaves. Wander deeper into the café and you will immediately notice the life-sized Elsa. If you look closely, Elsa doesn’t seem to be smiling. Seeing her hardened expression played on our minds. Is the reason for this elaborated in the film?

     

    The food menu consisted of five original dishes and each dish was themed around one character from the film, representing them in a cute way. 

    Anna’s Impulsive Sandwiches and Tomato Soup: ¥2,390/with Soup Bowl: ¥3,990

    Order Anna’s special meal and you and your friends will be finishing each other’s sandwiches in an instant. The chicken and cheese sandwiches are served alongside a tomato soup which will warm you up right away.

    Elsa’s Magical Muffin Sandwich and Pasta Soup: ¥2,390/with Soup Bowl: ¥3,990

    A muffin sandwich hugs prosciutto and a white omelette. This is accompanied by a mushroom and pasta soup. The dish is decorated with a dusting of snowflakes and Elsa.

    Olaf’s Fun Snowball-Rolling Meatball Plate: ¥2,190

    This plate contains a generous serving of vegetables and meatballs. Seeing Olaf’s lively face will instantly put a smile on yours. The blueberry sauce coating the meatballs contributes an interesting flavour to the meal.

    Kristoff and Sven: Two Pals on an Adventure Bagel: ¥2,190

    Kristoff has been best pals with Sven since he was a child. There’s no separating the two – even when they’re a meal! You’re in for a treat with chunky vegetables and Sven’s favourite: a carrot.

    Salamander’s Surprise Bright Red Tomato Curry: ¥2,190

    It seems that café-goers have the opportunity to encounter Frozen 2’s new character: a salamander. Pour the curry over the Salamander and something magical happens! The curry is not very spicy so it can be enjoyed by anyone. 

     

    There are four drinks on the drinks menu which are themed on characters and themes from the film. 

    Left: Elsa’s Refreshing Lemon Smoothie, Centre: Anna’s Refreshing Very Berry Tea

    Right: Frozen 2 Magical Blue Mallow Tea: ¥990/with Drink Coaster: ¥1,690

    While Elsa’s smoothie takes on the appearance of her elegant wintery dress, the sweet and tangy berry drink reflects the cute appearance of Anna. If you’re curious to discover the taste of Disney magic then order the Frozen 2 Magical Blue Mallow Tea. Add the lemon to the drink and watch what happens. 

    Frozen 2 Warm and Frothy Cheesecake Milk Tea: ¥990/with Cup: ¥2,490

    All your favourite Frozen characters have united in the form of a heart-and-body-warming milk tea. After just one sip, you won’t be able to stop.

     

    You definitely cannot miss out on range the OH MY CAFE-limited original goods. Today we’ll be introducing our top picks:

     Frozen 2 Decorations (5 Designs): ¥950

    Acrylic Magnets (5 Designs): ¥500

    The decoration is sealed in a bag so there is no way of knowing which one you get until you purchase it. Every available design is so cute that you would want to collect them all. 

    Picture Book-Style Notebook (3 Designs): ¥950 each

    From the style to the cover, this notebook looks just like a picture book. Open it up and you will discover the Frozen 2 characters frolicking together on the right side of the page. 

    Crunchy Chocolate (2 Varieties): ¥980 each

    This crunchy chocolate comes in a beautiful tin that you will want to keep after finishing the chocolate. Seeing the happy, smiling faces of Anna and Elsa is very reassuring.

    Anna and Elsa Cartoon Merchandise

    From cushion covers to smartphone cases, there is a large variety of everyday-use merchandise covered with character-like illustrations of Anna and Elsa.

    As part of a special promotion event, those who reserve in advance (¥650) will receive a placemat. Customers who spend more than ¥3,000 (before tax) on café limited goods will be presented with a free ballpoint pen, and those who spend more than ¥1,000 (before tax) will receive a shopping bag (first-come, first-served).

     

    These promotion goods are in limited stock so if you are eager to get something, make sure to head to the café as soon as possible. In addition, Olaf fans will be thrilled to know that the special winter-limited event “OLAF in HOLIDAY” will be running from December 20 and will see the release of merchandise and fun events. 

     

    No matter how many times you visit the café, there will always be lots to enjoy and discover. Make sure to stop by for your fill of fantastical Disney magic!

     

    ©Disney

     

    Writer:Sayuri Mizuno(MOSHI MOSHI NIPPON)

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  • Disney’s Zootopia Accessory Collection to be Released by Q-pot.

    31.July.2020 | FASHION / MOVIE

    Q-pot. is releasing a new Zootopia themed collection on August 1, 2020 as part of its Disney-inspired accessory line “Disney Story Dreamed by Q-pot.”

    Zootopia is an animated film released by Disney in 2016 which takes place in the titular city where anthropomorphic animals coexist. Q-pot. has created a unique collection in the brand’s style which combines the worlds of Nick Wilde and Judy Hopps, the two main characters of the film who form an unlikely duo.

     

    Judy Carrot Cake & Carrot Recorder

    Homemade Carrot Cake – Necklace: ¥11,000, Bag Charm ¥9,000 | Carrot Recorder – Piercing, Earring (1 Piece) ¥5,000 (Before Tax)

    The necklace and bag charm feature a cute cut of Judy’s face in the style of a frosting-loaded cake, and are attached with the carrot recorder pen from the movie which brings her and Nick together. The carrot recorder pen also comes as an earring and piercing.

     

    Nick Carrot Cake & Pawpsicle


    Homemade Carrot Cake – Necklace: ¥11,000, Bag Charm ¥9,000 | Ice Candy – Piercing, Earring (1 Piece) ¥5,000 (Before Tax)

    Nick’s accessories are attached with detailed recreations of the pawpsicles made by him in the movie.

     

    Police Badge Cookie


    Police Badge Cookie – Badge, Brooch – ¥6,500 (Before Tax)

    Once you’re fixed on your Judy and Nick carrot cake accessories, don’t forget your police badge either!

     

    The items in this collection are a must-have for any fan of Zootopia.

  • Tokyo Banana’s New Disney Sweets Collection Looks Delicious

    27.July.2020 | ANIME&GAME / FOOD

    Japan’s popular confectionery souvenir shop Tokyo Banana is collaborating with Disney for one week from July 29 to August 7 at the Hankyu Umeda branch of Tokyo Banana in Osaka.

     

    Officially named the “Disney SWEETS COLLECTION by Tokyo Banana,” the line-up brings together the iconic Disney characters and centres them around the company’s brand concept which is to bring happiness to all who see and taste their products.

    Mickey Mouse Pancake Sandwich: ¥1,080 for 4 / ¥1,382 for 6 (Tax Inclusive)

    A box of “Mickey Mouse Pancake Sandwiches” contains baked, deliciously fluffy treats filled with soft cream. They come in two shapes: Mickey’s face and the iconic Tokyo Banana. The Mickey ones contain caramel cream and roasted almonds while the Tokyo Banana designs are filled with banana milk cream and chocolate chips.

    Mickey Mouse Chocolate Sandwich: ¥1,080 for 12 / ¥2,160 for 24

    The “Mickey Mouse Chocolate Sandwich” are crunchy cat tongue biscuits which have Tokyo Banana’s distinct milky flavour. They are made to be like a delicious banana milkshake you can eat and contain rich chocolate.

     

     © Disney

  • SCALP-D Collaborates With Pokémon to Release Pikachu Design Eyelash Serum

    18.July.2020 | ANIME&GAME / FASHION

    ANGFA will is collaborating with Pokémon to release Pikachu packaging in Japan for its SCALP-D Eyelash Serum on July 22, 2020.


    This is the first time the brand has teamed up wit Pokémon, and sees both the packaging and bottles of the eye serums with cute Pikachu designs.

    SCALP-D Beaute Pure Free Eyelash Serum Pokémon Design: ¥1,762 (Tax Included)

    SCALP-D Beaute Pure Free Eyelash Serum Premium Pokémon Design: ¥3,524 (Tax Included)

    The SCALP-D Eyelash Serum is a daily use product to make women’s eyes beautiful, healthy, and supple so that they don’t fall out as easy. The Pikachu collaboration concept is to make the user’s eyes “as cute as Pikachu.” There are two products to choose from: the regular eyelash serum and a premium version.

     

    A social media campaign is also being held in Japan for 30 random people to win a bottle of the serum. All you need to do is follow SCALP-D on Twitter or Instagram and retweet/repost the following posts.

     

    Campaign: July 13, 2020 @ 12:00 – July 20, 2020 @ 23:59 (JST)

    SCALP-D Instagram: scalpd_eye

    SCALP-D Twitter: @scalpd_eye

     

    ANGFA is also selling sets of the serum with a limited-edition Pikachu towel. These are available while supplies last.

    SCALP-D Beaute Pure Free Eyelash Serum Towel Set: ¥5,286 (Tax Included)


    SCALP-D Beaute Pure Free Eyelash Serum Premium Towel Set: ¥7,048 (Tax Included)

    Make your eyelashes Pika-Pika pretty with a cute bottle of Pikachu SCALP-D!

  • Gaspard and Lisa Cosmetic Range Releases in Collaboration With Cosme Kitchen

    17.July.2020 | FOOD

    To celebrate the 10th anniversary of MASH Beauty Lab, a range of original and exclusive merchandise made in collaboration with popular French fictional characters Gaspard and Lisa and Cosme Kitchen will be released in limited quantities. Pre-sales opened at Cosme Kitchen’s web store on July 15 while in-store purchases will be available at 70 branches in Japan from July 17.

     

    Cosme Kitchen is a shop whose first branch opened in Daikanyama, Tokyo. They stock specially selected natural and organic cosmetic products from around the world. Gaspard and Lisa are fictional characters that appear in a children’s book series of the same name by wife and husband Anne Gutman and Georg Hallensleben. The collaboration hopes to bring smiles to people’s faces around Japan with organic, sustainable, and cute products.

    Gaspard and Lisa Sauvent la Planete: ¥1,200 (Before Tax)

    A new children’s book has been created exclusively for this collaboration. It will be sold at Cosme Kitchen only.

     

    Product Line-Up (Excerpt)

    Cosme Kitchen Small Eco-Bag: ¥1,800 (Before Tax)

    This sustainable eco-bag is made from 100% plastic waste from the ocean. Available while supplies last.

    MAMA BUTTER Chamomile & Orange (40ml): ¥1,200 (Before Tax)

    A hand cream which is gentle blend of organic chamomile and orange. The bottle features a cute illustration of Gaspard and Lisa.

    nahrin Herb Oil 33+7 Roll-On (10ml): ¥2,300 (Before Tax)

    This herb oil is based on a Swiss herb recipe made using a blend of 40 different herbs. A perfect choice for those necessary moments of self care.

    made of Organics Manuka Honey & Chamomile Spray Strawberry (25ml): ¥1,500 (Before Tax)

    An alcohol-free spray which can be used for anyone over the age of 2-years-old. It’s an organic blend of manuka honey and leatherwood honey.

    WELEDA Bath Milk Mini Set (20ml x 5): ¥2,500 (Before Tax)

    An assortment of five different bath milk fragrances. Choose a scent based on how you feel that day.

     

    This is just a peek at the products that are on offer for the collaboration. To see more, visit the Cosme Kitchen Webstore at the link below.

  • Minnie Mouse Design Merchandise to be Sold at Lumine EST Shinjuku’s ‘Positively Minnie’ Event

    14.July.2020 | ANIME&GAME / FASHION

    Lumine EST Shinjuku is set to hold a campaign from July 21 to August 31 this year as part of Walt Disney Japan’s “Positively Minnie” promotion.

    Disney “Positively MINNIE”

    Minnie Mouse is known as an independent, charming spirit as well as a fashion icon. Positively Minnie is a promotional campaign launched by Disney for the global market which has Minnie inspiring all with her positive personality. She intends to teach us to live our best lives how we want to.

     

    No shortage of Kawaii merchandise

    29 shops inside Lumine EST Shinjuku are participating in the event by stocking their own range of Minnie Mouse merchandise. Let’s take a look at some of them.

    Minnie Mouse Ringer Telephone T-Shirts: ¥5,490 Each (Tax Included)

    Shop: GYDA (Floor B1F) *Lumine EST exclusive, limited edition

    Minnie Mouse Fleece Lined Tight Skirt: ¥8,800 (Tax Included)

    Shop: Merry Jenny (Floor 2F)

    Minnie Socks: ¥2,750 (Tax Included)

    Shop: Tabio (Floor 3F) *Limited edition item

    Minnie Mouse Mobile Cases: ¥4,180 Each (Tax Included)

    Shop: Lycka (Floor 4F) *Lumine EST exclusive, limited-edition

    Large Rollbahn Notebooks With Pocket: ¥850 Each (Tax Included)

    Shop: Smith (Floor 6F) *Lumine EST exclusive

    There will also be a pop-up shop by PONEYCOMB on the first floor of Lumine EST Shinjuku where you can get your hands on limited-edition merchandise with original art. It will be open from July 31 to August 13, and the items will also be available on Lumine’s online shop until August 31.

    When customers buy select items from the pop-up shop, they’ll receive one of the three top stickers pictured above. When they order online, they’ll receive one of the bottom three.

     

    Luminest EST Shinjuku will be decorated in all things Minnie Mouse for the event, so that fashionista Minnie can serve her positive vibes to all who visit this summer.

    ©DISNEY

  • Kyary Pamyu Pamyu Features in Summer Promotional Poster For Shiseido Beauty Square in Harajuku

    12.July.2020 | FASHION / SPOT

    A new summer key visual was released on July 10, 2020 for Shiseido Beauty Square, a beauty facility in front of Harajuku Station, featuring Kyary Pamyu Pamyu, who is an ambassador for the establishment.

    Beauty Square’s concept aims to have people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene. Visitors will be able to purchase cosmetics and makeup products, participate in interactive digital content, experience the salon where hair and makeup artists will beauty up customers, and more. Focused on younger customers, Beauty Square is a place to find your inner beauty, and what better place to do it than in Harajuku—Tokyo’s hub for youth fashion, beauty, and culture?

    The new key visual conceives Harajuku’s night sky lit up by bright and vivid fireworks, with Kyary’s hair and makeup an expression of the balance and harmony of beauty. Kyary Pamyu Pamyu conveys the sense of beauty and transience of Japanese fireworks and a midsummer night’s dream. Kyary will continue to collaborate with “Beauty Diversity” focused company Shiseido’s top hair and makeup artist Tadashi Harada on a variety of beauty projects that will stimulate people’s curiosity when it comes to beauty.

  • SHISEIDO Announces Global Campaign ”With One Another. Without Limits. Our Future Is Beautiful.”

    26.June.2020 | FASHION

    Global prestige brand SHISEIDO will launch its new global campaign “With One Another. Without Limits. Our Future Is Beautiful.” on July 1, 2020. For global ambassadors have been selected as part of the campaign: Bibari Maeda, an actress whose beauty transcends age; Lauren Wasser, a model who chooses to find the beauty in overcoming her limitations; Huang Xuan, an actor who aspires to the kind of beauty that overcomes stereotypes; and Alina Zagitova, a world champion figure skater who chases beauty as an athlete. Together, these four figures each express that beauty has no boundaries, and that all of us can overcome our limits.

     

    Founded in 1872, SHISEIDO was the first Western-style pharmacy to hit Japan when it opened in Ginza, Tokyo. For the past 148 years, the global brand has continue to innovate and sought to bring more beauty into the world. SHISEIDO helps people to be more beautiful from the inside out so they can look and feel their best.

     

    Uncertainty reigns across the globe right now, and in the face of such adversity, SHISEIDO aims to get people overcoming their own boundaries and in turn move towards a brighter future. And that’s at the heart of the brand’s new campaign, “With One Another. Without Limits. Our Future Is Beautiful.”

    SHISEIDO’s four brand ambassadors come from various backgrounds, each having their own unique stories when it comes to finding beauty by transcending boundaries. But one message connects them all—that #beautyisboundless.

     

    Bibari Maeda


    “Stay young at heart, and your true beauty will come out.”
    By Bibari Maeda

     

    By Lauren Wasser


    “Do not force yourself to accept your destiny, change it.”
    By Lauren Wasser

     

    By Huang Xuan


    “Life has many possibilities, we should embrace them all.”
    By Huang Xuan

     

    Alina Zagitova


    “Imagination is the secret to beauty it makes beauty boundless.”
    By Alina Zagitova

     

    When the brand campaign website goes live on July 1, a video showcasing all four ambassadors will be available to watch. Additionally, alongside the campaign, SHISEIDO will also release their “Ultimune™ Defense Refresh Mist” and their cushion compact “Shiseido Synchro Skin” for summer with limited-edition packaging.

  • Sailor Moon Cosmetic Set Released in Collaboration With MAQuillAGE

    24.June.2020 | ANIME&GAME / FASHION

    To promote the upcoming 2-part film Sailor Moon Eternal, Japanese makeup brand MAQuillAGE has created some special Sailor Moon cosmetic items including a foundation set, makeup base, and compact pouch. Pre-orders opened on Bandai’s official shopping website Premium Bandai on June 22 and on the official Sailor Moon fan club Pretty Guardians on June 23.

    Sailor Moon x MAQuillAGE Premium Bandai Special Set: ¥7,150 (Tax Included/Shipping & Handling Fees Charged Separately)

    The line-up features a limited-edition design compact case made by Shiseido’s MAQuillAGE in collaboration with the Sailor Moon franchise, the popular “Dramatic Powdery UV” foundation, the “Dramatic Skin Sensor Base EX,” and an original design compact pouch. The item designs capture that sparkly moment when the Sailors transform.

    *The compact pouch is exclusive to Premium Bandai and the Sailor Moon store

     

    MAQuillAGE collaborated with Sailor Moon once before back in April 2017 and proved immensely popular amongst fans. Users have since expressed their desire for another collaboration, and their wish has finally been granted.

    The “Dramatic Powdery UV” foundation gently covers your pores and colour spots, leaving your skin looking clear and beautiful. It comes in three colours, more than the last collaboration: Ochre 00, Ochre 10, and Ochre 20. The “Dramatic Skin Sensor Base EX” tones up your face and prevents it from looking shiny.

    The products come as a set with the Compact Pouch which you can safely store them in. It’s made from velvet, adding a luxurious feel.

     

    Make your skincare routine even more glamorous with this new line-up of Sailor Moon cosmetics.

     

    ©Naoko Takeuchi
    ©Naoko Takeuchi・PNP / “Bishojo Senshi Sailor Moon Eternal” Production Committee

  • Kyary Pamyu Pamyu Steps Up As Harajuku’s Beauty Square Ambassador

    21.June.2020 | FASHION / SPOT

    On June 18, WITH HARAJUKU, a shopping complex located in front of Harajuku Station, opened its Shiseido beauty facility “Beauty Square” on the first floor. To strike a chord with beauty-loving millennials across the country, Kyary Pamyu Pamyu has been appointed as the shop’s ambassador. With “beauty diversity” as its main theme, Shiseido’s top hair and makeup artist Tadashi Harada is also getting involved by launching a variety of beauty projects.

     

    Harajuku Shiseido Beauty Square Ambassador Video:

     

    Before the facility celebrated its grand opening, Kyary Pamyu Pamyu stepped through its doors, visiting the makeup counter and enjoying the fun interactive features such as the large LED screen located in the centre which displays endless videos.

    The concept of Beauty Square is to become an interactive space to discover beauty, have fun, and share your experiences. Along with the sale of cosmetics, customers can enjoy digital interactive experiences to connect with the world of beauty or treat themselves to a makeover at the hair and makeup salon, which will glamour up your look in the bat of an eye.

     

    From transforming your look to digital interaction, this is the perfect day out for fashion-lovers from all over the world.

  • Beauty Square: Discover Your Inner Beauty at Harajuku’s New Beauty Salon

    18.June.2020 | FASHION / SPOT

    Shiseido is set to open its new beauty salon Beauty Square inside WITH HARAJUKU on June 18, 2020. WITH HARAJUKU is a shopping centre located in front of Harajuku Station in Tokyo.

    Beauty Square’s concept aims to have people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene. Visitors will be able to purchase cosmetics and makeup products, participate in interactive digital content, experience the salon where hair and makeup artists will beauty up customers, and more. Focused on younger customers, Beauty Square is a place to find your inner beauty, and what better place to do it than in Harajuku—Tokyo’s hub for youth fashion, beauty, and culture?

    Beauty Square is split into 4 separate zones: the Go-Live Zone, Brand Zone, Installation Zone, and Salon Zone. Let’s take a look at each in detail.

     

    Go-Live Zone

    In this area, the real world and digital world collide: enormous LED screens and signs fill the area where a variety of content will be broadcast, like hair and makeup tips from the Salon Zone artists. Influencers will visit the Go-Live Zone everyday and stream live.

     

    Brand Zone

    Brand Zone is the shopping area of Beauty Square featuring a lineup of numerous Shiseido group brands, like Laura Mercier, SHISEIDO, SHISEIDO PROFESSIONAL, Dolce & Gabbana Beauty, NARS, bareMinerals, IPSA, Cle de Peau Beaute, THE GINZA, and more. The Brand Zone also offers a one-on-one counselling service carried out by beauty consultants.

     

    Installation Zone

    This is the entertainment space filled with immersive artistic content like towering LED screens, kinetic lights that move up and down, moving lights, as well a tie-up with the 3D avatar social media app ZEPETO for customers to interact with, and more. Events and pop-up shops will also open in this area.

     

    Salon Zone

    Makeup artists who honed their skills and craft at the hair and makeup academy and studio SABFA will be customers’ one-on-on producers, carrying out personal hair and makeup styling. Talks will also be held.

    The restaurant and lounge SHISEIDO PARLOUR THE HARAJUKU opened up on the 8th floor on June 16, 2020, where people from around the world can enjoy the traditional taste of SHISEIDO PARLOUR.

    Japanese international superstar Kyary Pamyu Pamyu has also been appointed the ambassador f Beauty Square. She will be promoting beauty in various forms throughout the year with the theme “Beauty Diversity.”

  • Toy Story 4 Inspired Cupcakes Baked Up at Ginza Cozy Corner in Japan

    17.June.2020 | ANIME&GAME / FOOD

    Ginza Cozy Corner is following up the release of its teeny tiny Disney cupcakes with a new batch of Toy Story 4 themed cupcakes which will release at all branches around Japan on June 22, 2020.

    Toy Story 4 was a hit across the globe when it released last year, becoming the highest-grossing instalment of the film series and at the time, the fifth highest-grossing animated film of all time. The iconic world of Toy Story has now been recreated in the form of nine colourful cupcakes.

    Toy Story Collection (9 Cupcakes): ¥2,700 (Tax Included)

    Everybody’s favourite cowboy Woody has his own cupcake, featuring his signature hat and shirt design. Buzz Lightyear’s trademark colour of green and white is expressed with grape jam an cream cheese, while Bo Peep’s cupcake is topped with an edible Giggle McDimples and ramune and cheese cream flavoured roll cake. There’s also a mint and lemon flavoured Ducky & Bunny cream tart, chocolate crunch-littered chocolate cream Slinky cupcake, and more.

    The cupcakes are packaged in a super cute Toy Story box too.

  • Shu Uemura to Release 100 New Pressed Eye Shadow Colours

    13.June.2020 | FASHION

    Shu Uemura has revamped its Pressed Eyeshadow collection and is releasing 100 colours on June 19, 2020.

     

    6 textures add further shape and depth to Asian eyes

    Six textures have been developed for the 100 different colours specifically to further elevate the beauty of the eyes of Asian people. The combinations are diverse, allowing buyers to find their own tailor-made colour.

    Pressed Eye Shadow: ¥2,300 Each (Before Tax) *Refill

    The gorgeous colours are made from pigments sourced in Japan. The colours are well compatible with the skin and leave you with beautiful eye makeup all day long. Pre-sales for the new eye shadows as well as eye shadow cases went live on Shu Uemura’s official online shop on June 1.

     

    Your 2020 Summer Makeup: The Shu Uemura x Onitsuka Tiger Collection


    Beyond The Limit Eye Pallete: ¥8,500 (Before Tax)

    The “Beyond The Limit” eye palette is a collection of summertime colours to energise your mood and give you a playful look this summer.

     

    Deep, Blood Red Lipstick


    Rouge Unlimited Matte M RD 163 Red Boost: ¥3,300 (Before Tax)

    The product to look out for is the Rouge Unlimited Matte lipstick that glides smoothly onto your lips and lasts all day. This highly-pigmented lipstick adds dimension to your look.

     

    In a time where many people are having to wear face masks right now, make your eyes stand out beautifully even more with Shu Uemura’s new Pressed Eye Shadow line-up.

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