Hello Kitty, Cinnamoroll & Pompompurin Japanese Wagashi Confections Releasing at Lawson Convenience Stores.

17.January.2020 | FOOD

Hello Kitty, Cinnamoroll and Pompompurin are the latest to be picked up by character-inspired Japanese confectionery series Tabemas. These wagashi sweets will go on sale at Lawson convenience stores across Japan (excluding Lawson Store 100 branches) on January 21, 2020.

 

The character line-up is based on the top three winners of the 2019 Sanrio Character Awards which we covered last summer. Hello Kitty came first place at the awards, and so she has gotten a special limited edition design for the sweets series. Cinnamoroll was second on the award list, and this is his first time joining Tabemas. Third place was Pompompurin who appears once again with Tabemas due to his popularity.

 

The ‘Tabemas’ brand name is an abbreviation of the Japanese words taberareru masukotto, meaning ‘mascots that you can eat.’ It is a Japanese confectionery series that combines well-known characters and Japanese sweets made from ingredients like red bean paste, sugar and rice flour. The sweets are also made with a dough called “nerikiri” which is used in making traditional Japanese wagashi sweets.

In line with the Year of the Rat in the Chinese zodiac, Hello Kitty is donning a kawaii rat outfit. Cinnamoroll’s charm point is his big ears and pink cheeks.

Each confection is filled with a different flavour bean paste: Hello Kitty is cheese, Cinamoroll is milk, and Pompompurin is of course Japanese custard pudding, or ‘purin,’ flavoured. They maintain that delicate flavour of traditional Japanese wagashi while having cute contemporary designs. You’ll be happy to know that all of the colouring is natural tooーno synthetic colours were added.

Perfect as a delicious treat, but don’t forget to snap a photo for Instagram first! Each of them is also limited in stock, so don’t miss your chance to grab one at the nearest Lawson store to you while in Japan.

 

© ’76,’96,’01,’20 SANRIO APPR.NO.S604062

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    Release Date: September 14, 2020

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