OIMON: The New Local Kagoshima Sweets Brand Established by BAKE

25.February.2020 | FOOD

BAKE Inc., a confectionery company that manages the freshly-baked cheese tart chain BAKE CHEESE TART and cream puff chain CROQUANTCHOU ZAKUZAKU, has announced the launching of a new brand.

 

Named “OIMON,” the brand will specialise in creating sweets made from local sweet potatoes, with the first branch opening at the new Gohobi Street zone inside Amu Plaza Kagoshima, a shopping complex connected directly to the JR side of Kagoshima-Chūō Station, on March 13, 2020.

What is OIMON?

OIMON is a new shop specialising in sweet potato confectionery whose concept is “Tradition x Innovation.” Its first branch is opening in Kagoshima, a prefecture that produces sweet potatoes and shochu from its warm climate. These traditional ingredients and methods will be combined with both Kagoshima’s contemporary food and food culture and BAKE Inc.’s design, flavours and preparation methods to create a new kind of local Kagoshima confectionery

 

Sweet potato cakes aplenty with Kagoshima flavour

Freshly-Baked Mini Mikan Sweet Potato Cake: Single Serving – ¥237 / Box of 5 – ¥1,188 / Box of 10 – ¥2,376 (Tax Included)

Freshly prepared in-store, you can pick from a single serving as well as a box of 5 or 10. The mini sweet potato cakes are inspired by gane, something taken from traditional Kagoshima cuisine. Gane refers to julienned sweet potatoes, but it also means “crab” in the Kagoshima dialect because the way it’s cut looks like a crab. The sliced sweet potatoes are wrapped and baked in a sweet potato paste to bite-size pieces.

The cakes are also soaked in caramel sauce, and their surface lathered in “Kosama Gin,” a craft gin made using lots of mikan oranges grown on Sakurajima in Kagoshima. Enjoy the delicious milky taste of the caramel coupled with the crunchy gane texture. The sweet potato paste is laced with powder made from the mikan oranges, adding a fresh and fruity flavour.

 

OIMON will promote Kagoshima to the rest of Japan

The brand colouring is a mix of beige and pink, reminiscent of Japanese sweet potatoes. OIMON went for a minimalist design to convey the simplicity of sweet potatoes. The logo is made up of round slices, also like round slices of sweet potato. The entire design conveys the fact that this is something from and exclusive to Kagoshima.

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    Mr. CHEESECAKE hirami lemon

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    Official Website: https://mr-cheesecake.com/

     

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    Neko Neko Cheesecake ~Setonai Lemon~
    Online

    Release Date: July 1, 2020

    Price: Single ¥3,800 / Lemon & Plan ¥5,980

    Online Store: https://hbantique.official.ec

     

    In-Store

    Release Date: July 3, 2020

    Price: Single ¥2,200

    Available: Neko Neko Cheesecake in Jiyugaoka, Tokyo

     

    LeTAO

    Confectionery shop LeTAO has released their popular “Melon Double” cheesecake again this summer.

    A popular cheesecake released every year by LeTAO, the Melon DOuble is a sweet baked cheesecake made with individual layers of melon puree and mascarpone cream cheese. The refreshing sweetness of the melon goes hand in hand with the cheese.

     

    Melon Double ~Hokkaido Melon~
    Price: ¥1,728 (Tax Included) *Shipping fee ¥890
    Available: Until August 31, 2020
    Product Details: https://shop.letao.jp/item/F695.html

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