The cities of Hirosaki and Hakodate in Hokkaido have announced that they will team up with Hatsune Miku’s popular iteration Snow Miku to promote tourism in the area this winter. A number of activities will begin in December 2022.

[Snow Miku x Hirohako] Collaboration Project

■Hirohako Winter Tourism Campaign Poster Featuring Snow Miku

・Period: Mid-November~February 28, 2023

・Locations: Facilities in both cities, tourist facilities, hotels, shopping areas

■Snow Miku Illustration Contest Exhibition Event

Over 50 illustrations have been submitted under the theme of Snow Miku and Hakodate / Snow Miku and Hirosaki. These will be on display through the winter!

・Running: December 1, 2022 – February 28, 2022

・Venues: Hirosaki Municipal Tourist Center (Hirosaki)
                    Kanemori Red Brick Warehouse (Hakodate)

■Snow Miku Photo Spot

Snow Miku panels featuring shamisen and apples from Hirosaki will be on display, while the Hakodate version will include references to squid fishing and footbaths. 

・On Display: December 1, 2022 – February 28, 2022

・Locations: JR Hirosaki Station, Chuohirosaki Station (Hirosaki)
                        JR Hakodate Station, Hakodate Airport (Hakodate)

■Digital Stamp Rally Using the Mikunavi App

A number of panels will be installed at five checkpoints in Hirosaki and Hakodate. A total of 1,000 people–500 in each city–will win original merch including a Snow Miku mask case and decorated masking tape. All you need to do is check in!

・Available: December 1, 2022 – February 28, 2022

・Locations: (Hirosaki) Hirosaki Municipal Tourist Center, Hirosaki City Machinaka  Information Center,

                         Hirosaki Tourist Information Center, Hirosaki Castle Information Center, Tsugaru-han Neputa Village

　　　　　　(Hakodate) Kanemori Red Brick Warehouse, Yunokawa Hot Spring Footbath, Goryōkaku Tower,

Hakodate Green Plaza C Block (Hakodate Lumi-Pop), Old Public Hall of Hakodate Ward

■Hirohako Winter Tourism Campaign Theme Song and Music Video 

The tourism theme song will get a new music video that will be broadcast on YouTube, at local tourist facilities, and on TV and radio!

・On Air: December 1, 2022~

・Theme Song: Mahou no Keshiki (Lyrics/Composition: ryuryu)

■Snow Miku Welcome Announcements to be Broadcast at Tourism Facilities, etc. 

A one-minute welcome announcement by Snow Miku will air at tourist facilities!

・Running: December 1, 2022 – February 28, 2022

・Locations: Tourist areas in both cities

■Snow Miku Filters Using AR

When each barcode is scanned with a smartphone, Snow Miku will appear on the screen! Visitors can take pictures with Snow Miku to commemorate their winter trip to Hirosaki and Hakodate.

・Available: December 1, 2022 – February 28, 2022

A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24  and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.

Goods at a Glance

This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?

The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023.

A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events.

The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!

Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland

・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!

・The popular Sanrio Puroland parade will be performed in the virtual space with an original story!

・Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held.

・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.)

The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can.

Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day

A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day. 

The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt. 

17 Artists Announced (So Far) to Perform During Virtual Music Festival!

Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)

Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December.

Free areas will be open to the public. More details and ticket information is available on the official website. 

The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online. 

“Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody. 

This exhibition traces the history of Sanrio and guests can enjoy seeing rare materials including merchandise, publications, and early designs from the company’s founding. We want to continue to grow and develop our characters while valuing communication with our fans, ensuring that our adorable characters are loved by generations to come.”

The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website. 

ANNA’S by Landtmann, a cafe located inside +Q Beauty on the 6th floor of Shibuya Scramble Square, has begun selling two Halloween cakes! These spooky sweets will be available until October 31, 2022.

Halloween Mont Blanc

Halloween Poison Apple

Guests will be able to snag the Halloween Mont Blanc and Halloween Poison Apple cakes, available for ¥580 each including tax. The Mont Blanc is filled with pumpkin custard and Chantilly cream. The Poison Apple is a sweet and sour cake featuring a blend of chocolate mousse covered in red glaze and applesauce with apple pulp.

Which of these two adorable cakes would you like to enjoy this autumn?

The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya. 

Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now. 

Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week. 

Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe.

Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future!

Nagasaki’s Huis Ten Bosch is now offering up some tasty and colorful autumn sweets! Visitors can enjoy the feel of an authentic European Halloween at the Netherlands-inspired theme park for a limited time only. 

Forest Fantasia Cafe’s Sorciere Sweet Potato au Lait

Cafe Deli Plus’s Halloween Party Parfait

Madame Chocolat’s Special Halloween Parfait at the Former Residence of Madame Chocolat

Chestnut Witch Hat at Bikken Bikken

Akanbe Burger at Bikken Bikken

The Exciting Halloween Burger with Colorful Veggies and Pumpkin at dam

Jack-o’-lantern Shrimp Cheese Fondue at Gokuu

Halloween Lunch and Dessert Buffet at Anchors Lounge

Ghostly Forest Carnival Pasta at Pinoccio

Halloween Ghost Curry at Tottotto

This Halloween menu features a wide variety of seasonal ingredients. Why not enjoy the autumn season to the fullest by having your fill?

In Saiki City, located in the southernmost part of Oita Prefecture, visitors will find a unique project. For a limited time, guests can enjoy a sushi-netarium, where sushi–not stars–will be featured in the sky. Saiki City, where the event takes place, is a treasure trove of seafood thanks to the Bungo Channel and boasts the largest catch in Oita Prefecture. It’s also known as Oita’s premier sushi destination, with more than 350 varieties of ocean delicacies to enjoy each year. Saiki Sushi, made from fresh local fish, is known for its firm texture and for having just the right amount of fat. To promote this tasty dish throughout Japan, the interactive sushi-netarium promotion was created!

A Planetarium Experience Featuring Soothing Music and a Sky Filled with Sushi

The sushi-netarium is said to have a relaxing effect comparable to that of Beppu Onsen, the most famous tourist attraction in Oita. Those taking part will be able to see not only a sky filled with sushi, but a sushi meteor shower and the Gari Borealis. As you watch, it might become impossible not to crave sushi! Visitors will be able to take part in this special viewing at certain locations in Beppu City and at Oita Airport from September 22 until November 30. In a public announcement, the city invited guests to eat plenty of tasty local food and soak in the Beppu Onsen before enjoying the sushi-netarium to wrap up a wonderful day. 

The Beautiful ‘Sushi Projector’

Check out these impressive projectors made exclusively for the sushi-netarium! These original sushi projectors in the shape of Saiki sushi are the only five such projectors in the world and come in the shapes of tuna, yellowtail, octopus, egg, and shrimp. 

Come enjoy this strange sushi-centric activity in the south of Japan! Participating facilities are listed on the website below.

In conjunction with the autumn segment of Setouchi Triennale 2022, the Yokai Halloween 2022 event will be held for the first time at the Yokai Art Museum in Shodoshima in Kagawa. During the event, guests can take part in the Halloween Night Yokai Tour on Saturdays, which will invite them to transform into terrifying ghouls! Each guest will receive a yokai mask and will be tasked to test their courage in this unique Halloween event. Those visiting the museum in costume will receive a discount, and visitors can also enjoy some spooky treats at the Yokai Bar. This is one museum horror fans won’t want to miss!

Visit the Yokai Art Museum at Night 

Unlike daytime, the Yokai Art Museum is filled with a mysterious energy at night. With a flashlight in hand, staff members will lead guests on a tour through the museum, which exhibits more than 800 yokai sculptures. Visitors can wear yokai masks and costumes, and unlike a haunted house, you won’t need to worry about yokai jumping out at you. However, the staff may ask you to keep an eye out for anything mysterious. Guests are permitted to take as many photos as they like inside the museum, so be sure to share your experience on social media!

Too Realistic! Enjoy Finger Cookies at the Yokai Bar

At the Yokai Bar attached to the museum, guests can find these terrifying finger cookies! These were made in collaboration with FUJI, a popular snack shop in Shidoshima. While tasty, they might be a little too realistic for some people. These will be available in two flavors: spicy and sweet. 

Rent a Halloween Lantern for Free

A Night Walk through the Shidoshima Maze will invite visitors to carry a Halloween-themed lantern through the town. This event is being held to promote tourism in the town at night, and lanterns will be free to rent! These will be available in different colors from the first floor of the nearby Shodoshima International Hotel. Shodoshima, known as the City of Mazes, has over 60 streets with three-way intersections and many mysterious alleys. Walking through the town at night will be an experience you’ll never forget, especially during the spookiest time of the year!

Digital art collective NAKED will hold a special Halloween projection mapping show at Tokyo Tower! The Tokyo Tower City Light Fantasia ~Halloween Party 2022~ event will run from September 16 until October 31 on the 2nd floor of the tower’s main deck. 

NAKED has collaborated with Tokyo Tower in the past to create shows inspired by the seasons. These incredible illuminations captivate audiences at night, and this fall, visitors will be captivated by autumn leaves dancing in the breeze along with silvergrass swaying and the sound of chirping insects. The scene will eventually change into something more spooky–a ghost will appear alongside witches, bats, and pumpkins! The main deck will be enveloped in Halloween colors perfect for a fall photoshoot!

From September 9 until November 1, Sanrio Puroland is celebrating the spookiest season of the year with the Puro Halloween event. On the first day of the event, guests immediately showed up to enjoy the new additions to the park, including the light show, Halloween photo spot, and an exclusive food menu filled with autumn flavors. 

The theme of this year’s event is the popular Halloween phrase “Trick or Treat!” Popular Sanrio characters are all dressed up in spooky costumes, with each joining Team Trick or Team Treat!

First Set of Seasonal Goods (Costume ver.)

Light Show

At Puro Village, guests can see the incredible Trick or Treat light show, perfect for getting into the Halloween mood!

Fairyland Theater will present the new ‘Let’s Trick or Treat’ stage show as well, with Hello Kitty and Dear Daniel dressed in new costumes as they dance and play games with each other.

Special Greeting

‘Vampire Butler Cafe ~Broken Rules~’ Immersive Horror Experience

Along with these new shows, those looking for a fright can visit the Vampire Butler Cafe, Puroland’s first immersive horror show featuring handsome actors dressed as vampires. This will only be open after Puroland closes, and only on select dates. Younger children can also enjoy a special candy-catching event sure to excite!

Starting October 1, a Halloween version of the Mewkledreamy March stage show will wow audiences. Everyone’s favorite characters Mew, Peko, and Su will appear in new costumes, so don’t miss it!

Limited Time Food Menu

Limited Time Photo Spot

In the Rainbow Hall on the third floor, guests can take pictures a bright orange and purple photo spot. In the Character Food Court on the first floor, new menu items are available, served on decorated tables. The limited food menu offers everything from Meatball Curry to a Luxurious Sweet Potato Parfait. If you like autumn treats, be sure to enjoy while taking some pictures to post on social media!

Come enjoy the Halloween season with your favorite Sanrio characters, and don’t forget to say “Trick or Treat!” 

© 2022 SANRIO CO., LTD. TOKYO, JAPAN MMP,TX 著作 株式会社サンリオ

On September 14, Sanrio will release an adorable new collection of goods inspired by 90s gyaru fashion! Fans of Japanese pop culture may be familiar with the gyaru subculture, and now, you can grab your favorite Sanrio character all dressed up like a fashionable girl on the streets of Tokyo during the Heisei era. These items will be available at Sanrio stores nationwide, Sanrio corners in department stores, and Sanrio online. The lineup includes goods featuring Hello Kitty, My Melody, Kuromi, and Cinnamoroll. 

A total of 17 new items will be available, including mascot keychains, accessory cases, and plenty more to show off your gyaru side. Hair clips, which were very popular during the height of gyaru fashion, are perfect to either attach to your head or to your school bag. 

Along with the listed goods, secret straps featuring nostalgic 90s motifs will also be sold at random! These are perfect for hanging on your glove compartment, a mirror in your purse, or your bag.

New Products

Mascot Keychain (4 varieties): ¥1,980 each

Each mascot keychain shows a popular Sanrio character dressed in popular Gyaru fashion.

Accessory Case with Hole for Strap (4 varieties): ¥1,100 each 

Hair Clip (4 varieties): ¥990 (Set of 2)

Pouch: ¥2,420

Secret Strap (8 varieties): ¥880 each

Each comes with a strap. The Cell phone can be opened and closed.

*Secret Straps are sold in a blind box.