An Otaku’s Dream: The EJ Anime Hotel in Saitama Where You Can Stay in Rooms Themed On Anime Series
Manga publisher KADOKAWA opened the new anime concept hotel EJ Anime Hotel at Tokorozawa Sakura Town in Tokorozawa, Saitama, on October 1, 2020.
Tokorozawa Sakura Town is a new shopping complex set to open on November 6, 2020, where it will serve as a hub for the latest in Japanese pop culture with events, shops, restaurants, a museum, and more. EJ Anime Hotel opened on early Thursday in the run up to the complex’s grand opening to welcome guests.
The ‘EJ’ of EJ Anime Hotel stands for ‘Entertainment Japan.’ The hotel aims to have guests living inside the stories they love from a wide range of Japanese media from anime to manga, movies, tokusatsu SFX movies, idol culture, and more.
As well as room decorations and the exclusive merch that will be on sale, the hotel is also offering a new kind of accommodation experience by incorporating videos, sounds, lighting, and more. Its restaurant will also offer a selection of food and drink in collaboration with various series including all-out full course dinners.
When using the hotel elevator, you will hear announcements from none other than popular Japanese voice actor Yuki Kaji who has played many big roles in anime including Eren Jaeger in Attack on Titan. “As an anime fan first and foremost, having such a fun concept hotel like this open, not to mention getting to be involved as an announcer, makes me really happy,” explains Kaji. “I want guests to make some great memories staying at EJ Anime Hotel.”
“Bofuri: I Don’t Want to Get Hurt, so I’ll Max Out My Defense.” Collab Room ©2020 夕蜜柑・狐印／KADOKAWA／防振り製作委員会
“Uzaki-chan Wants to Hang Out!” Collab Room © 2020 丈／KADOKAWA／宇崎ちゃん製作委員会
“KonoSuba: God’s Blessing on this Wonderful World!” Collab Room ©2019 暁なつめ・三嶋くろね／KADOKAWA／映画このすば製作委員会
“A Certain Scientific Railgun T” Collab Room ©2018 鎌池和馬／冬川基／ＫＡＤＯＫＡＷＡ／PROJECT-RAILGUN T
“Yuki Yuna Is a Hero” Collab Room ©2017 Project 2H
Right now, EJ Anime Hotel is collaborating with five different anime series: Bofuri: I Don’t Want to Get Hurt, so I’ll Max Out My Defense., Uzaki-chan Wants to Hang Out!, KonoSuba: God’s Blessing on this Wonderful World!, A Certain Scientific Railgun T, and Yuki Yuna Is a Hero. The hotel is taking bookings on its official website.
If you’re thinking of travelling to Japan as an anime fanatic, then look no further and book with EJ Anime Hotel.
EJ Anime Hotel
Grand Opening: October 1, 2020
Location: Tokorozawa Sakura Town Floor 6F
Address: 3-31-3 Higashitokorozawawada, Tokorozawa-shi, Saitama Prefecture
Opening Hours: 24 hours a day
Check In: 4pm / Check Out: 10am
No Fixed Holidays
Official Website: https://tokorozawa-sakuratown.jp/hotel/
‘hotel tou nishinotoin kyoto by withceed’ is a new hotel in Kyoto managed by Withceed Hospitality Management that held its grand opening on April 20, 2021.
Located just a 10-minute walk from JR Kyoto Station, the hotel is situated between Nishi Hongan-ji and Higashi Hongan-ji, two temples and UNESCO World Heritage Sites. The hotel’s concept is Oku (奥) which is Japanese for “deep,” “interior,” or being at the “heart” of something. Its aim is to offer guests a place to dive deep into Kyoto’s traditions and culture in a space that puts great focus on its interior design.
The design is built around themes of ‘light and shadow,’ ‘distance,’ and ‘gloss’ which expresses the notion of depth. The lattice windows and sliding doors pour in natural light, and the single boulder makes one think of being in a garden. It’s a design to tickle the senses and imagination which in turn lets guests feel the depth of culture and being deep within the space.
The hotel has its own cafe/bar fusion called ‘cafe&bar oku’ which serves food and drinks from a range of Kyoto restaurants and cafes such Kyoto-style meicha tea from Ippodo Chaho, a tea shop that first established back in 1717, as well as a traditional Japanese breakfast rice porridge called okaisan made using Hachidai Megihei rice, and more. Customers can also enjoy drinks from Allpress Espresso, a New Zealand speciality coffee roaster setting up shop in Japan for the first time.
hotel tou nishinotoin kyoto by withceed
Grand Opening: April 20, 2021
Address: 455 Nishinotoincho Shimogyo-ku, Kyoto-shi, Kyoto-fu 600-8327 Japan
Official Website: www.hotel-tou.com
Surround Yourself in Atami’s Natural Environment and Relax With a Special Hot Spring Plan
22.April.2021 | SPOT
Onsen ryokan hot spring inn SOKI ATAMI is collaborating with Shiseido’s skin and mind brand BAUM to offer a special new accommodation plan for the spring season. SOKI ATAMI x BAUM -Fresh Verdure & Healthcare- will run from May 1, but pre-bookings are already open on SOKI ATAMI’s website.
Free gift bag to the first 100 people who make a reservation
Enjoy deep relaxation with sachets filled with natural smells like wood
A candle-lit night under the starry sky
Fresh verdure and caring for one’s health is the theme of this event which takes place deep within Atami. The plan includes the Forest Twin bedroom which is fitted with a half open-air hinoki area that faces the mountains and lets guests feel like they are surrounded by the new green leaves of spring. Rooms are also kitted out with amenities such as BAUM’s Hydro Essence Lotion which captures the essence of fresh trees and shrubs. Guests are invited to experience Atami’s hot spring culture and cuisine as they allow their mind and body to relax, ultimately benefitting their health. This season is known for its bounteous verdure and refreshing breeze, but it’s also said to help alleviate the May blues which many Japanese people experience after starting school or work again, the negative feelings of the rainy season, and more, all of which can put one’s spiritual state out of kilter. The scent of trees will rid guests of stress, nerves, and tension, and bring about relaxation, peaceful sleep, and a good detoxing.
BAUM is a skin and mind brand that helps support the strength of one’s skin by focusing attention on the water storage, growth, and environmental protection of trees and forests while showing the importance of looking after your mind and body. The brand is giving free gift bags to the first 100 people that make a reservation to show how anyone can enjoy a sustainable life using an everyday item.
On the top floor of the inn is a tearoom where guests can make their own sachets using hinoki cypress. Guests can also enjoy the Aroamtic Room Spray and Aromatic Candles provided by BAUM, all to further aid in relaxation and restoration. In the evenings, the lights will be switched off at the cafe and be replaced with candlelight which will serve as a romantic replacement to shine against the overhead backdrop of the starry night sky.
Stay in Harajuku’s New Hotel Produced by Rolling Roster of Artists
India-ink painter CHiNPAN is collaborating with Rokuyon, who is known for helping to create a range of unique accommodations such as MOSHI MOSHI ROOMS, to launch a new kind of hotel experience in Harajuku beginning on April 23, 2021.
The project’s name is Harajuku Yofukashi Art Exhibition, with yofukashi being Japanese for ‘staying up late.’ It will invite a new artist or creator on board every one or two months as an opportunity for them to showcase their works.
One of the art pieces
Works displayed in the living space
The bedroom with art pieces against the walls and on the ceiling
MOSHI MOSHI ROOMS Series
MOSHI MOSHI ROOMS is our own hotel site located in the heart of Harajuku’s tourism: it is within walking distance of Takeshita-dori (Takeshita Street), Meiji-dori, the Ura-Harajuku area, and Omotesando. This makes it the ideal place to stay for travellers visiting Harajuku.
SAKURA | More details here
ORIGAMI | More details here
DOSUKOI | More details here
With art events and exhibitions cancelled or severely restricted due to the pandemic, this project serves as a get promotional opportunity for artists to display their works and for art lovers to appreciate them. It aims to grow and become a new way to enjoy art.
Harajuku Yorufukashi Art Exhibition
Japanese Name: 原宿夜ふかしアート展
Start Date: April 23, 2021
Where: Yados Jingumae (Formerly Wind Jingumae)
Address: 2-26-10 Jingumae, Shibuya, Tokyo
Official Website: https://www.chillnn.com/1773daedf52237
Children’s Book Author Leo Lionni Gets Pop-Up Shop in Saitama
19.April.2021 | FASHION
A pop-up shops has opened at SOGO Omiya Store in Saitama centred on the Italian-American children’s book author Leo Lionni. Another pop-up shop based on the children’s book 11 Piki no Neko by Noboru Baba also opened alongside it.
Leo Lionni’s Friends Merchandise
Frederick Plush Toy | ¥2,200 (Tax Included) | Only 30 available
Swimmy Mini Letter Set | ¥440 (Tax Included) | Only 30 available
Time Wall Clock | ¥7,480 (Tax Included) | Only 10 available
Original bonus tote bag
11 Piki no Neko Merchandise
Blue Plush Toy (Large Size) | ¥4,400 (Tax Included) | Only 16 available
Toraneko Plush Toy | ¥1,650 (Tax Included) | | Only 32 available
Three Piece Lunch Box | ¥1,430 (Tax Included) | Only 30 available
Leo Lionni’s works are loved the world over and have been translated into many different languages. Fans can get their hands on a range of items, and the first 300 people to spend over ¥5,500 will receive a free original tote bag. This goes for the 11 Piki no Neko shop too – the first 150 to spend over ¥2,000 will receive a free pin.
Leo Lionni’s Friends Pop-Up Shop
Running: April 14, 2021 – APril 27, 2021
Where: SOGO Omiya Store (Floor 3F)
Address: 1-6-2 Sakuragicho, Omiya-ku, Saitama-shi, Saitama
Official Website: https://www.sogo-seibu.jp/omiya/
Mr. Osomatsu Themed Hotel Rooms Open Across Japan
KADOKAWA has announced that it’s taking the Mr. Osomatsu themed hotel room from EJ Anime Hotel at Tokorozawa Sakura Town in Saitama, which ran from December 3, 2020 to March 31, 2021, to six hotels in Sapporo, Nagoya, Osaka, and Hakata starting on April 28.
Mr. Osomatsu anime freebies for guests
Design of the free mask case
The ‘EJ’ of EJ Anime Hotel stands for ‘Entertainment Japan.’ The hotel aims to have guests living inside the stories they love from a wide range of Japanese media from anime to manga, movies, tokusatsu SFX movies, idol culture, and more. As well as room decorations and the exclusive merch that will be on sale, the hotel is also offering a new kind of accommodation experience by incorporating videos, sounds, lighting, and more. Its restaurant will also offer a selection of food and drink in collaboration with various series including all-out full course dinners.
Due to its popularity with guests, the Mr. Osomatsu themed anime room is heading to six locations across Japan which are listed below.
Mr. Osomatsu Room
Bookings: Now Open
Running: April 28, 2021 – June 30, 2021
Capacity: Up to two people per room (Twin Rooms only)
Official Website: https://tokorozawa-sakuratown.jp/hotel/
Sapporo Excel Hotel Tokyu
Nagoya Sakae Tokyu REI Hotel
the b Nagoya
Shin Osaka Esaka Tokyu Rei Hotel
＆AND HOSTEL HOMMACHI EAST
Hakata Excel Hotel Tokyu
HOSHINOYA Tokyo Recreates an Edo Period Festival For Summer 2021
18.April.2021 | SPOT
This summer, the Japanese ryokan inn HOSHINOYA Tokyo is once again hosting its “Tokyo Midsummer Night’s Banquet” event which brings Edo period culture to the modern day in the form of a traditional festival with entertainment and food.
Tokyo Midsummer Night’s Banquet: 4 Things to Enjoy
1. The new HOSHINOYA Tokyo Sake Bar
For a limited time only, the new HOSHINOYA Tokyo Sake Bar is opening on the first floor of the inn which will serve an izakaya-style experience to guests who can expect to enjoy Japanese sake together with various otsumami foods to enjoy with alcohol provided by restaurants nearby in Kanda, Nihonbashi, and Ningyocho. There will be old-timey noren entry curtains, lanterns, and other little decorations to give it that Japanese summer festival vibe. Staff will also be clad in traditional happi coats.
2. HOSHINOYA Ennichi
At the inn lobby and entrance, guests will be welcomed straight into the heart of the summer festival experience coupled with Edo culture. When evening settles in, the calm atmosphere will be transformed with the sound of lively music reminiscent of a Japanese matsuri orchestra. Guests can enjoy a range of activities from Edo times, such as ‘fishing’ for a flower as pictured above.
Location: HOSHINOYA Tokyo lobby and plaza
3. A very special menu for guests staying at the inn
Enjoy a range of Edo period foods like conger eel, refreshing cold sea bream chazuke perfect for the summer weather, and more. Food is served in guest rooms so they can enjoy a private dining experience.
Location: Guest Rooms
4. Rental yukata service for that real Japanese summer vibe
Use the inn’s rental kimono service to pick out a summery yukata and obi sash to look beautiful and get into Japanese summer festival mode. Guests can walk in and around the inn as well as around the local district of Otemachi.
Price: ¥5,000 per person
Book Here: https://hoshinoya.com/tokyo/
Tokyo Midsummer Night’s Banquet
Running: July 1, 2021 – August 31, 2021
Where: HOSHINOYA Tokyo
Conditions: Guests only
Official Website/Yukata Rentals: https://hoshinoya.com/tokyo/
Alice in Wonderland Themed Afternoon Tea Buffet ‘Lost in Europe’ Heads to Nagoya
This spring, Hilton Nagoya is set to serve up a special afternoon tea set and buffet plan at its first floor all-dining restaurant IN PLACE 3-3. The theme of the afternoon tea line-up, which will be served either as a set-only plan or the set plus a buffet, is ‘Lost in Europe.’ Fans of Lewis Carroll’s beloved novel Alice’s Adventures in Wonderland can look forward to jumping in the rabbit hole as they indulge in a colourful and delicious line-up that sends them straight to wonderland.
The plans will run for three months during which three different menu line-ups will be served, each with a European feel to them as Alice finds her curiosity tending away from Japanese cuisine to the delectable assortments of overseas.
Spain will serve as the first menu. Travelling to Spain, Alice finds the country one overflowing with creativity in the arts, so says the story of this fun afternoon tea. Dishes will be plated with desserts fusing together Spain’s food culture with that of Wonderland, traditional Spanish desserts, sweet treats inspired by Spanish art, and more. Many of the irresistible items will also be made with almonds – Spain being the second largest producer of almonds in the world.
Inside the restaurant, diners will feel like they have travelled to a Spanish rendition of Wonderland with a mix of styles from both locations, such as Spanish sunflowers, mosaic tiles, stained glass windows, and more.
A little look at the menu (some of it)
1. Afternoon Tea Set Menu: ¥4,600 (Tax Included)
Cubism Cheshire Cat Arroz Con Leche
A coconut-flavoured Spanish rice pudding made with coconut lavender jelly. Its design, from the stripes to the grinning teeth, are references to the Cheshire Cat.
Blue Caterpillar Siesta Cake
A cake covered in striking blue chocolate, made with pistachio mousse, and filled with a mixed berry jelly.
Butterfly Windmills Mousse
An artistic delight made with smooth chestnut mousse and colourful butterfly wings attached.
Pistachio Crema Catalana in Berry Sauce
A traditional dessert of Catalonia, this crema catalana features a rich pistachio-flavoured custard cream and is served with a berry sauce.
Salted churros that are crunchy on the outside and fluffy in the inside, and a checked bocadillo filled with Spanish omelette.
Lost in Europe Afternoon Tea Set Summary
10 desserts, two savoury items, and a choice of a soft drink, coffee, or tea.
2. Afternoon Tea Set & Dessert Buffet: Adults ¥5,000 / Children ¥2,500
Mischievous Crazy Clock Cake
A warped, melted clock made with passion fruit cream and orange and mango mousse.
Mosaic Tile Sangria Jelly (Non-Alcoholic)
A refreshing beverage made with non-alcoholic white wine and grape, strawberry, and grapefruit jelly, all made to look like mosaic tiles.
Pick from nine different savoury items like paella, sopa de ajo garlic soup, patatas bravas, tapas, and more.
There are also a range of other desserts like a coffee jelly ice cream, a melon cake, and more, as well as fruity iced candies.
Afternoon Takeout Box
Customers can also get their afternoon tea set to go with a mix of desserts and savouries.
Lost in Europe
・Afternoon Tea Set
Running: May 13, 2021 – August 18, 2021
・Afternoon Tea Set & Dessert Buffet
Running: May 13, 2021 – August 15, 2021
Times: 15:00-17:00 (Thurs-Sun and holidays only)
Stay in a Penguin Themed Hotel Room at Hoshino Resorts OMO7 Asahikawa
15.April.2021 | SPOT
Hoshino Resorts OMO7 Asahikawa opened its Penguin Room on April 6, a single new guest room themed around penguins designed in collaboration with Asahikawa Zoo.
Penguin Room Feature ①
Guests are immediately greeted with penguins galore as the enter their room, with penguin plushies by the bedside, on the ceiling, and pretty much everywhere else. It will be like staying with a family of penguins for the duration of their stay.
Penguin Room Feature ②
After a visit to Asahikawa Zoo, guests can head back to their hotel room where a variety of fun penguin-related items are stocked including games, all of which will remind them of their time at the zoo.
Penguin Room Feature ③
The room is also decorated with boards featuring photos and information of animals at Asahikawa Zoo. The boards are handwritten by the zoo staff, something they do every spring season.
Hoshino Resorts OMO7 Asahikawa previously collaborated with Asahikawa Zoo when a polar bear themed room. Now, penguin lovers can have their dream come true as they spend their time surrounded by penguin decorations in their room. The hotel is just a 30-minute car ride from Asahikawa Zoo, so why not make a plan to experience both if you’re visiting Hokkaido this spring?
Opened: April 6, 2021
Location: Hoshino Resorts OMO7 Asahikawa
Official Website: https://omo-hotels.com/asahikawa/
Experience a Hotel Camping Experience at Rihga Royal Hotel Kyoto
Rihga Royal Hotel Kyoto is collaborating outdoor recreation product brand Coleman to launch the Hotel Camp Buffet which will run from May 1 to August 31 at the hotel.
Guests can enjoy a fusion of the hotel and camping experiences as Coleman provides their tents, tables, chairs, and other outdoor items to be used at Rihga Royal Hotel Kyoto. The hotel chef, Honda, has also conceived a camp buffet for guests to enjoy at both lunchtime and dinnertime.
The hotel is carrying out all necessary measures against COVID-19 including providing guests with a how-to breakdown at all tables, providing alcohol spray, mouth guards with the Coleman logo so guests can enjoy dining and talking, and more.
Coleman x Rihga Royal Hotel Kyoto Hotel Camp Buffet
Individual Room Plan | Capacity: 4-6 People
Enjoy a camping buffet with tents, chairs, and other camping goods provided by Coleman. Everything will already be set up for guests to enjoy.
Lunch & Dinner Buffet Menus
・Beef churrasco in black pepper
・Frankfurt and smoked berry ham
Lunch & Dinner
・Meat and potato cottage pie
・Atlantic salmon wood plank grill
・Croque-madame style hot ham and cheese sandwich
・Spare ribs in BBQ sauce
Hotel Camp Buffet
Where: ALL DAY DINING KAZA (Rihga Royal Hotel Kyoto Floor 1F)
Address: 1 Taimatsuchō, Shimogyo Ward, Kyoto
Running: May 1, 2021 – August 31, 2021
Times: [Lunch] 11:30-15:00 (Last Orders 13:00) / [Dinner] 17:30-21:00 (Last Orders 19:00)
Bookings: Must be made 3 days in advance. Slots are two hours max.
Price: ¥6,050 (Includes lunch and dinner buffet and room)
Rihga Royal Hotel Kyoto Official Website: https://www.rihga.co.jp/kyoto
Keio Plaza Hotel Announces Special Room Plan to Celebrate 50th Anniversary
10.April.2021 | SPOT
Keio Plaza Hotel will turn 50-years-old on May 1, 2021. To celebrate its 50th anniversary, the hotel has announced a special room plan which will take place in its Imperial Suite Room, the only room in the hotel that still has the same design as when it first opened 50 years ago.
The Imperial Suite Room sits on the 41st floor of the hotel, offering a panoramic view of the east and west of Tokyo. This premium suite has been stayed in by countless VIPs and state guests. The concept for its design was conceived by Japanese modernist designer Isamu Kenmochi who is known as a pioneer of the ‘Japanese-Modern’ style.
Guest staying in the room for this plan will be greeted and serviced by a concierge. An optional tour of the hotel will also be offered by the concierge who is an expert in its history.
Before dinner, guests will be treated to a piano performance and enjoy some aperitifs made by the bartender. The bartender in question has won numerous awards at cocktail competitions and can make a drink catered to guests’ preferences.
Dinner is enjoyed with a front-row seat of Tokyo’s nightscape from up on the 44th floor. The full course meal is made with seasonal ingredients chosen by the head chef and comes with wine selected by the hotel’s sommelier. As a freebie, guests are given delicious baked confections as well as a bath towel embroidered with their own name.
Hospitable Concerto Echoing from the Skyscraper – Hotel Plan
Japanese Plan Name: 摩天楼に響く、おもてなしの協奏曲（コンチェルト）
Running: March 1, 2021 – March 28, 2022 (Saturdays Only)
Where: Keio Plaza Hotel
Reservations: Must be made 3 weeks in advance
Price: ¥500,000 (Tax Included) for one room for two guests
Capacity: 2-4 (an extra ¥100,000 for 3+ people)
Keio Plaza Hotel Official Website: https://www.keioplaza.co.jp/corporate/
Snoopy Café Opens in Niigata in Collaboration With Hoshi Tabeyo Rice Crackers
Befco is collaborating its Hoshi Tabeyo star-shaped rice crackers with the lovable Peanuts comic strip to open a themed café at Hotel Nikko Niigata. Named the “Hoshi Tabeyo x Snoopy Café @ Hotel Nikko Niigata,” the café will open for a limited time from April 9 to May 9.“
Snoopy and fans of Japanese snacks can look forward to an original themed menu, with every food item and drink ordered getting them a free novelty. Of course, the café will sell its own original merchandise too. The café will be decorated in all things Peanuts and Hoshi Tabeyo, and there will even be two photo booths for snapping a commemorative photo of your fun day.
1. Snoopy Beef Stew: With a juicy meat and bouillon base, this stew is made with beef, onion, and mushrooms, all topped off with a Snoopy made from rice.
2. Snoopy Hamburger Curry: Snoopy’s rice ears are topped with a hamburger, and the curry sauce is made with fruit and vegetables. There’s even a little Woodstock made from cheese.
3. Snoopy Hot Sandwich: There are two different sandwiches, one with ham and cheese and the other with potato salad, and both have a different toasted illustration on them. These come in a free lunch box.
4. Hoshi Tabeyo Shaka Shaka Caesar Salad: A salad served in a cup drizzled in a Caesar dressing and with Hoshi Tabeyo rice crackers instead of croutons.
5. Thick Soufflé Pancake: Fat and fluffy pancakes combined with French meringue and served with a Snoopy cookie and sweet-tasting Hoshi Tabeyo. Enjoy together with the accompanying strawberry sauce.
6. Chocolate Parfait: A towering, chocolate-packed parfait layered with chocolate sauce, chocolate cornflakes, chocolate ice cream, and brownie. This is all topped off with a Snoopy cookie and Hoshi Tabeyo rice cracker.
7. Hotel Original Cookies (Set of 4): Crunchy cookies with various prints of familiar faces like Snoopy and Woodstock.
8. Lemonade: A sweet and refreshing lemonade beverage served with honey.
*Dishes 1-3 come with the Shaka Shaka Caesar Salad
*Ordering anything from the menu gets you one of four possible Hoshi Tabeyo x Snoopy postcards
© 2021 Peanuts Worldwide LLC（ 短縮形 © 2021 Peanuts ）
Hoshi Tabeyo x Snoopy Café @ Hotel Nikko Niigata
Running: April 9, 2021 – May 9, 2021
Location: Hotel Nikko Niigata Floor 31F
Address: 5-1 Bandaijima, Chuo Ward, Niigata
Opening Hours: 11:30-18:30 (Last Orders 17:30)
Official Website: https://www.hotelnikkoniigata.jp/sys/news/detail/323
Japanese Milky Candy Themed Hotel Rooms Open in Collaboration With Hoshino Resorts
Hoshino Resorts has launched a hotel plan at its BEB hotel branches called “Milky Sweet Room Stay.” The plan was devised in collaboration with Japanese confectionery brand Fujiya and their popular Milky soft candy. Guests will be able to stay in rooms decorated in all things Milky, an experience that is running from March 26 to June 30.
Milky Sweet Room
Look like Peko-chan, the Milky mascot, with the top and overall set
Find Peko-chan at Hoshino Resorts BEB5 Karuizawa
Make a Milky smoothie on a bicycle at Hoshino Resorts BEB5 Tsuchiura
Milky Sweet Room Stay opening campaign
Guests will be able to enjoy Milky like they never have before in all kinds of deliciously sweet ways. Rooms are adorned with Milky cushions, a doll of Peko-chan who is the face of Milky, Milky wallpaper and decorations, Milky bath products, and of course Milky candy.
At the Karuizawa branch of Hoshino Resorts BEB5, guests must locate Peko-chan in three locations around the area. Those who find all three will win all-you-can-eat French toast covered in Milky sauce. at the Tsuchiura branch, guests can get a set of ingredients to make their own smoothie by pedalling on a bicycle. It takes about 30 seconds for your Milky shake to be ready.
The iconic Milky packaging design is also being revamped in celebration of the brand’s 70th anniversary. As part of the celebration, guests can expect t see a line-up of past designs along with some rare ones. Hoshino Resorts is also holding a campaign to promote the room where dix people can win a ¥50,000 voucher for Hoshino Resorts as well as a set of assorted Milky candy.
Milky Sweet Room Stay
Running: March 26, 2021 – June 30, 2021
Where: All Hoshino Resorts BEB branches
Capacity: Only one room available per hotel for up to a maximum of 3 people
Campaign Details: https://www.fujiya-peko.co.jp/hoshino_cp/
Hoshino Resorts Official Website: https://www.hoshinoresorts.com/