Interview: NiziU Discuss Their Favourite Moments in Life For Coca-Cola Japan’s New Commercial

06.January.2021 | FOOD / MUSIC

Coca-Cola Japan launched a new campaign and commercial on Monday (January 4) titled “Kono Shunkan ga, Watashi,” which roughly translates to “This Moment is Me.”

2020 saw tremendous changes in the lives of people around the world as a result of the COVID-19 pandemic, and those changes continue to this day. Coca-Cola Japan’s new campaign aims to spread positivity with a mindset that says enjoy yourself to the fullest is the right way to go precisely because things have changed. It’s a campaign for loving those moments spent with friends and family in whatever way possible.

 

The new commercial posted alongside the campaign’s launch features the members of the Japanese girl group NiziU singing and dancing to the tune of their new song Take a picture. The commercial shoot took place over the course of two days, and it’s reported that the set had a bright and positive atmosphere as NiziU greeted staff with smiles, vim, and vigour. On the first day they shot the dance and rooftop scenes, while the second day took them to the house studio. There’s also a scene of the group giving MAYUKA’s a surprise birthday celebration her birthday had fallen on the day before.

Coca-Cola Japan has released limited-edition NiziU bottles as part of the collaboration which feature a QR code on them. When scanned, you can access the campaign website to sign up to win access to a special Coca-Cola x NiziU online event, a NiziU-original QUO card worth ¥1,000, and points for the LINE app. A total of 200,000 lucky winners will be chosen. There are 10 bottle designs to look out for.

Additionally, a special 35-meter long ad poster is being displayed for a limited time at Shinjuku Station connecting to the East and West exits.

 

NiziU Interview

―Your names are written on the limited-edition NiziU Coca-Cola bottles. How do you feel about them lining the shelves in stores?

 

MAKO:
I am super happy that our names get to go on the Coca-Cola labels! I hope lots of people see them and are filled with positive vibes.

 

RIKU:
It doesn’t feel real to me yet either that our names are featuring on Coca-Cola products. When they hit the stores I kind of want to go searching for my own name <laughs>.

 

RIMA:
There’s a QR code on the bottles when might land you something if you scan it with your phone, so be on the lookout and try finding my bottle.

 

―When do you find yourselves wanting to drink Coca-Cola?

RIO:
I’m personally a huge foodie, so I like to drink it together with people when everyone’s eating their favourite food.

 

MAYA:
I definitely find myself wanting some when I need a kick of positivity or need some energy.

 

―Please give your thoughts on the commercial shoot.

MAYUKA:
When went on the rooftop with everyone, and when we were practicing the dances, we were drinking Coca-Cola. I feel the shoot had a completely different air to it than our usual practice. Everyone said “Cheers!” [with their drinks] on the roof. It was a lot of fun.

 

AYAKA:
It was hard to convey the appeal of Coca-Cola [during the shoot], so we thought to convey its delicious taste how we would convey the appeal of [NiziU]. We showed ourselves really enjoying its delicious taste.

 

NINA:
The shoot for this commercial was so much fun, there’s so many great bits in it! It looks so tasty watching everyone gulp down their drinks. It was a great time, I like everyone’s facial expressions in it. Be sure to check it out.

 

―Give us each of your thoughts on the “This Moment is Me” campaign and how it relates to yourselves.

MAKO:
I feel the most me thing is when I’m writing in my diary. I write in it at the end of every day, it’s my favourite moment.

 

RIKU:
When I’m eating something. I feel only happiness when eating; I forget all the bad things and can concentrate just by eating something tasty. It’s a moment I can be myself.

 

RIMA:
I really love steady and straightforward work, like puzzles, so when I’m concentrating on one thing I really get in the zone, to the point where I can’t hear people even if they call my name. I think that kind of moment is most me.

 

RIO:
For me, it’s when I’m dancing. It’s something I’ve done since I was little, so I think working hard and practicing to improve in that is my most me moment.

 

MAYA:
The moment which is most me is when I’m cooking. I find it so much fun and love seeing people enjoy the food I cook for them.

 

MAYUKA:
It would be when I’m playing with my cat. I have two cats at home and can be my true self when playing with them.

 

AYAKA:
When I’m video calling my mom. We talk about the silliest things and laugh, and that’s when I feel most like myself. I love those moments the most.

 

NINA:
The moments I love the most are when I’m drawing. I don’t have to think about anything when I’m drawing and can relax, so they’re definitely my favourite.

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    Tell us about your favorite lipsticks and what makes them special!

    Noel Hayase

    When I do my own makeup, I use b idol’s Glossy Lip No. 08 and then layer PERIPERA’s G Tint No. 06 on the inside. I’ve tried so many b idol lipsticks and I finally found one that matches my skin color perfectly. The tinted one was a gift but I love applying it on the inside of my lips–it gives this neat blood-colored look. It also doesn’t fade which is awesome.

     

    Suzuka Chinzei

    I like THREE Lyrical Lipstick Bloom 11 RUN FREE. 

    The texture is soft, the color doesn’t fade, and the color is really cute. When I found it, I was so thrilled–it was the exact color I was looking for. Seriously, it’s the best lipstick! It’s honestly all I use in fall and winter♡

     

    -Mana Manaka

    Jill Stuart’s lip oil!

    We call the people who support us Soragumi, and some of them gave us these gifts along with letters and flowers after our first solo concert. We were so happy☁️

    I love the colors and the cloth wrapping, but I feel like it would be such a waste if I ran out so I only carry them as good luck charms. (Laugh)

     

    -Amane Tsukiashi

    DIOR ADDICT 524 DIORETTE

    DIOR ADDICT Maximizer 103 Pure Gold (This one was a gift🙇‍♂️) 

    04 rom&nd Dewiful Water Tint

    I have so many favorite lipsticks, but lately I’ve been into layering this shimmery gold maximizer with brown, orange, red, and darker lip shades. It’s really cute!🤍

     

    What do you use for your foundation?

    -Noel Hayase

    I don’t put a lot on my skin, but I do apply a makeup primer called UV Idea XL Protection Tone-Up by La Roche-Posay first. After that, I use Dior Skin Forever Skin Correct Concealer to hide dark circles and redness. That’s all!

     

    -Suzuka Chinzei

    I moisturize with VT’s CICA cream. Depending on the weather, I’ll apply Chant a Charm sunscreen followed by The Skin Minimalist by Decorte. I put on powder last. I use CANMAKE’s Secret Beauty Powder or Elegance’s La Poudre Haute Nuance. No foundation for me!

     

    -Mana Manaka

    These were also gifts, but I use Lunasol sunscreen, Dior primer, and foundation!

    The bottle is really beautiful, with the engraving…❤️

    I ran out of powder when I was in Thailand recently, so I’m just using what I bought locally!

    I don’t know if it’s because it’s makeup from a really hot country, but it goes on so smoothly that it doesn’t feel sticky at all, even with a mask on. I’ve been using it even after I got back to Japan!

     

    -Amane Tsukiashi

    CHANEL Base Hydra Luminere

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    CHANEL Fluid Foundation de CHANEL B10

    Dior Forever Skin Correct Concealer 0N

    SUQQU Oil Rich Glow Loose Powder

    clé de peau BEAUTÉ LE REHAUSSEUR D’ÉCLAT 105 (This was a gift! 🙇‍♂️)

     

    What do you typically do when it comes to skincare?

    -Noel Hayase

    First, I use &honey cleansing balm to remove my makeup. When I heard that you could cleanse and wash your face at the same time, I gave it a try and it was amazing, so I’m never going back. After my bath and before putting on my makeup, I use a complete skin care set like La Roche-Posay’s skincare set, which includes mist lotion, toner, and skin cream. It’s not cheap, but since I started using it my skin feels so incredible. Remember to always buy products depending on what kind of skin you have!

     

    -Suzuka Chinzei

    Before makeup in the morning, I always cleanse with Bioderma. If I don’t feel moisturized enough, I apply a lotion emulsion. After cleansing at night, I use Bioderma again and then a toner emulsion. Sometimes I like doing face masks, and when I do, I use Mediplorer’s CO2 Sheet Mask. It was recommended to me by someone with really beautiful skin and it’s amazing. I also use a Cell Cure. It’s crazy after how much dirt it removes. (Laugh)

     

    -Mana Manaka

    I use lotion, then a face mask, then a serum!

    When I used the MediHeal mask that Luna recommended, I was so surprised at how good it was that I started buying and trying tons of different masks.

    I’m trying different things to see what fits and what doesn’t, and lately I’ve been buying a lot of Korean masks.

     

    Amane Tsukiashi

    I haven’t been doing much skincare, but I have been moisturizing a lot lately since my skin gets super dry. On some days I’ll do a face mask and use steam. On the day before an important photo shoot, I use my favorite CellCure 4t Plus.

     

    Oh no! You’re running late! You only have time to apply one product! What part of your face will you focus on and why?

    -Noel Hayase

    I’d only do eye makeup. In this day and age, everyone wears masks, so when you meet someone, you always make eye contact, right? Besides, if it’s just eye makeup, I can get by without base makeup, and I can do the rest of my makeup whenever. (Laugh)

     

    -Suzuka Chinzei

    I just need sunscreen!

    Sunscreen is life. It’s so important!

    Starting when I was in junior high, my parents told me to wear sunscreen, so I can’t imagine not doing it now. No matter how busy I am, I put on sunscreen, even while walking to the station.

    I was on the track team in junior high and I’d put some on every 30 minutes. 

    At the time I thought it was so annoying, but now I’m so glad my mom told me to do it. 

    (Strangely enough, my mom doesn’t wear sunscreen at all.)

     

    -Mana Manaka

    On days when I actually have a whole day off or if I’m just at rehearsal, I don’t wear makeup. I hide behind a mask and a hat! (Laugh)

    If I use anything at all, it’s sunscreen or foundation with sunscreen in it.

    It covers my eyebrows and eyes so much that I can’t see at all, but I do want to prevent spots!!! (Laugh)

     

    -Amane Tsukiashi

    Eyes!

    I always think that wearing eye makeup makes a huge difference. 

    I’d want to do my eyebrows too, but at least I can hide them with my bangs. Eyes it is!

     

  • Interview Series Vol.3: What Does ‘Kawaii’ Mean to You?

    14.November.2022 | FASHION / FEATURES

    “Japan is such an interesting country, where so many cultures blend and evolve.”

     

    Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world. Recently, we launched a new interview series with foreign influencers active in Japan, and for the third edition, we’re chatting with Zhu Zhu! A popular influencer with over 2 million followers on Weibo, Zhu Zhu claims that since coming to Japan, her fashion has become ‘softer.’ We sat down to ask her what kind of Kawaii she’s found in Japan.

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    “In 2013, I moved to Japan with my family because Beijing’s air pollution had become really bad. It’s already been nine years!”

     

    Zhu Zhu when she first came to Japan

     

    Q. When you first arrived in Japan, what surprised you?

    “When I first came to Japan, what really surprised me was the wide use of the word ‘kawaii.’ It’s so interesting that literally anything can be called kawaii. Sure, it makes sense to call girls, animals, or clothes cute, but in Japan, people call things cute that people in other countries would never refer to in that way. I mean, I think calling things ‘cute’ when you mean ‘good’ is something really commonplace here. (laugh)” 

     

    Q. Tell us what you find the most Kawaii in Japan!

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    Q. How did your encounter with Kawaii culture in Japan change you?

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    Q.In Japan, what are you interested in right now? Where do you want to visit in the future?

    “I recently read an article about Yufuin Floral Village, which is England-inspired. It looks so cute and I really want to go!”

     

    Q. Do you have anything to say to our readers who want to visit Japan in the future?

    “Japan is such an interesting country, where so many cultures blend and evolve. No matter how many times you visit, you can always find something new. Please visit!”

     

    Zhu Zhu Profile

    An influencer from China with 2 million followers on Weibo. Nicknamed “Big Cousin” on social media, she has been a favorite of many Japanese brands for years. Since moving to Japan, Zhu Zhu has actively shared fashion, beauty, travel, and food posts on social media. In addition to appearing on TV and in magazines, she has collaborated with a number of major Japanese apparel and cosmetics companies. 

  • KAWAII LAB. Report #13: FRUITS ZIPPER ~From Harajuku to Thailand~

    04.November.2022 | FEATURES / MUSIC / SPOT

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.”

     

    This summer, the group’s track Watashino Ichiban Kawaiitokoro took off on TikTok with the music video racking up over 500 million plays, propelling the girls into the idol spotlight. Along with regular monthly performances, tickets for the girl’s first solo concert in September and their second solo concert in November were sold out immediately. FRUITS ZIPPER is scheduled to go on tour in Tokyo, Nagoya, and Osaka in February 2023, and even the fashion industry has become obsessed, with the group serving as the seasonal ambassadors for Samantha Vega starting in August 2022.

     

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    FRUITS ZIPPER performed as one of more than 50 artists representing Thailand and Japan at the THAI-JAPAN ICONIC MUSIC FEST 2022 from October 21 to October 23. The music festival was held to commemorate the 135th anniversary of diplomatic relations between Thailand and Japan.

     

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    We sat down with the seven members of FRUITS ZIPPER to hear about their best memories from Thailand!

     

     

    -How did you feel about your first overseas trip to Thailand?

     

    Noel Hayase

    “It was our first time performing in Thailand. Not many people knew who we were and we were far away from home, but people welcomed us with open arms. So many people came to watch us, and I was happy to see the audience dancing along to the songs!”

     

    Yui Sakurai

    “When I became an idol two years ago, Thai fans really supported me. Back then, I told them I’d love to come to see them, but I never got the chance.


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    Karen Matsumoto

    “So many non-Japanese fans came out to support us! Even though they didn’t speak Japanese, they did their best to tell us they were rooting for us, and that they loved us. I was so happy, I can’t wait to go back!”

     

    Mana Manaka

    “This was my first visit to Thailand, and part of me felt a little uneasy since everything felt so different when compared to live shows in Japan. I was allowed to take pictures and to really use my voice, and the stage configuration was really confusing. But everyone in Thailand was super welcoming and kind, and I was so happy to see them trying to learn Japanese. They’d listen to me talk and nod, looking me in the eyes, even if they didn’t understand what I was saying. It was a wonderful trip that reminded me how excited I am to travel abroad. I hope I can see everyone in Thailand again, thank you so much!”

     

    Luna Nakagawa

    “Even though I’ve been an idol for a while, this was my first trip overseas. Going to Thailand had always been a dream of mine, but at the same time, I was nervous. I didn’t know what kind of fans I’d find there, or if there would be any fans at all. But the Thai people were so unbelievably kind.


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    We started to share information with the Thai people after our performance was decided, but it seemed that they had known about us before that. I felt that so many people had been excited about coming to see us, and now I just want to go to Thailand again to see everyone a second time. Kob kun kaa!

     

    Amane Tsukiashi

    “This was the first time I had visited Thailand, and I thought it was so beautiful. Seeing ICONSIAM was unbelievable–the biggest building I’d ever seen! I was so happy to see the fans, and so many told me that they had been waiting to meet us. Thank you so much.”

     

    Suzuka Chinzei

    “Before going to Thailand, I wondered how many local people knew about FRUITS ZIPPER and how many would actually come to see us. When we actually took the stage on the first day, there were so many Thai people, and Japanese people too! Since I was able to use my voice to the fullest in Thailand, I was thrilled when the audience could sing along with the ‘Ne, ne, ne’ part in Watashino Ichiban Kawaiitokoro! This live show was so unique to Thailand, and it felt so much freer than live shows are in Japan right now with all the restrictions. Since there was a language barrier, I wanted to put all of my feelings and emotions into my performance. I felt like I could communicate with the audience with my eyes, and those three days of performances were so unforgettable. We’ll be back and we’ll be even stronger, so wait for us until then! Kob kun kaa!

     

    FRUITS ZIPPER is on course to become a smash hit not only in Japan, but around the world.

     

  • Interview: Shakuhachi Player Yoshimi Tsujimoto Discusses Her Craft and the Upcoming Concert at Kumano-Nachi Taisha

    20.October.2022 | MUSIC / SPOT

    Each year, an incredible event is held at Kumano-Nachi Taisha, a Shinto shrine and World Heritage Site located in the Kii Mountain Range of Wakayama Prefecture.

     

    To kick off the ‘diamond celebration,’ a special concert will mark the 1,250th anniversary of the birth of Kobo Daishi, the Japanese Buddhist monk who founded the Shingon school of Buddhism. Yoshimi Tsujimoto, a shakuhachi player from Hashimoto, will perform in the concert scheduled to begin on October 22 at 13:30. 

     

    Moshi Moshi Nippon sat down with Yoshimi Tsujimoto to discuss her music and, most importantly, her interest in sharing the sound of the shakuhachi with the world.

     

     

    −How did you become interested in the shakuhachi? 

    My father loved the shakuhachi, and because of that, I grew up surrounded by the sound of it. That’s how it all began!

     

    −What attracts you to playing the shakuhachi?

    I love the timbre of the shakuhachi. 

    Those who play the shakuhachi often say that a single note has the power to bring someone to enlightenment. 

    Curiously, individual differences in tone are more easily discernible with the shakuhachi than with other instruments. That means that a person can express themselves in more unique ways.

     

     −You’ve performed in many different countries. Do you get different reactions to the shakuhachi in other countries when compared to Japanese audiences?

    I have a vivid memory of a time I performed a classical shakuhachi piece solo. This particular type of classical music is called ‘wabi-sabi,’ and it isn’t very loud or lively. 

    In Japan, when I finish a performance, people usually clap. But when I performed in South America, as soon as the piece concluded, there was a standing ovation with people shouting “Bravo!” That would never happen in Japan, and it left such a lasting impression on me.

     

    −Are there any countries that have left a lasting impression on you, or that you would like to visit in the future?

    I have good memories of every country I’ve visited, but I think that Cuba left the biggest impression. I just made me think about how incredible music can be.

    I’d love to visit Bulgaria, Morocco, Armenia, Uganda…it’s tough, because I want to visit every country I haven’t been to yet. (laughs)

     

    −You’re from Hashimoto City, near Mount Koya. How did you feel when you heard that this concert would be held so close to your hometown?

    What I felt was pure joy.

    Personally, I’ve always loved Mount Koya, and I went there many times as a child. It’s such a pleasure to be able to perform there.

     

    −Tell us some of your favorite memories involving Mount Koya.

    I go to Mount Koya at least three or four times a year. It’s not a particular memory per se, but every time I go, I love to eat vegetarian food, explore, and buy wheat buns and sesame tofu as gifts to take home.

     

    −Are there any local foods or places that you’d recommend?

    The fruit is delicious in Wakayama, and my hometown is famous for persimmons.They are so yummy, and I just want everyone to try them!

    Mount Koya and Kumano Kodo are both World Heritage sites, and they are both absolutely breathtaking. Other than those, I’d recommend Adventure World! It has adorable pandas roaming around freely and the most wonderful dolphin shows. Everyone from around the country should visit!

     

    −Finally, do you have a message for Moshi Moshi Nippon readers?

    Japan is filled with incredible places and culture. The shakuhachi, a beloved traditional Japanese instrument, is one piece of that culture.

    I want audiences around the world to hear the sound of the shakuhachi and to make it more familiar. If you have a chance to hear it, I hope you will.

    Be sure to follow Yoshimi Tsujimoto’s activities going forward as she shares the beauty and culture of shakuhachi with the world.

  • Interview: What Type of ‘Kawaii’ Did This Popular Foreign Influencer Find in Japan?

    03.October.2022 | FASHION / FEATURES

    Kawaii is marshmallow-flavored medicine for the soul.”

     

    Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world, and today, we’re featuring a foreign influencer living and working in Japan! This time, we interviewed Etsuna, a popular influencer from China, discussing how Yume Kawaii fashion brings her comfort and the many types of ‘kawaii’ she’s found during her time in Japan. 

     

    Q. What brought you to Japan?

    “After graduating with a major in animation, I was working at a university in Shanghai as a teacher, but I decided to enroll in Tama Art University’s graduate program to study for my master’s degree. That’s when I came to Japan, and I’ve been here for 15 years!”

     

    Q. When you first came to Japan, what surprised you? Was anything different than what you had imagined? 

    “Everyone wore such bold makeup, and that really surprised me! When I first came to Japan 15 years ago, I think the gyaru trend was still big, and a lot of girls had that strong Harajuku style and big personalities. Heavy eye makeup and blush was the big thing. I thought everyone was getting ready to film for a TV show.” 

     

    Q. What do you think of when you heard the word ‘kawaii’ in Japan?

    “MOSHI MOSHI ROOMS, character cafes, and Yume Kawaii fashion…they are all so unique and so adorable! Those things are what I think of when I hear the word ‘kawaii.’”

     

    Q. Did finding Japanese kawaii culture change you in any way?

    “Before I experienced kawaii culture, I was a teacher, so I wore a lot of black, white, and gray every day. But after encountering kawaii style for the first time, I started experimenting with different kawaii subcultures, like the Mori Girl trend back in the mid-2000s. Eventually, I fell in love with Yume Kawaii (Dreamy Kawaii) fashion, which is filled with pastels and a fantasy-like aesthetic. I’ve been dressing in that particular style for about ten years now. To me, kawaii is like marshmallow-flavored medicine for the soul. It’s very healing.” 

     

    Q. When it comes to Japan, what interests you now? Where would you like to visit in the future?

    “Today, it feels like Japanese fashion is becoming more and more simple, and the Harajuku kawaii trend is starting to disappear. Is that because people don’t like standing out in that over-the-top way? Do they feel embarrassed if they dress differently than most people? I’ve met a lot of people who love Yume Kawaii fashion, but they might not have the courage to wear it themselves. That’s why I’m currently researching how to bring Yume Kawaii to AR. If I can bring it to the virtual world in a way that blends with the real world, I can create a brand-new experience for everyone. Using mobile AR technology, people will be able to transform their everyday clothes into something with more Yume Kawaii style!”

     

    Etsuna’s Original Yume Kawaii AR Filter

     

    Q. Please give a few words to those living abroad who are interested in visiting Japan!

    If you really want to experience Japanese kawaii culture, stay at MOSHI MOSHI ROOMS in Harajuku! There are so many fashionable people in Tokyo too, and if you hang out near Harajuku Laforet on the weekend, you’ll see people taking plenty of pictures. Come have a special trip to Japan and surround yourself with all things kawaii! Have fun!” 

  • FANTA meets NiziU Collaboration Goods Available in New Campaign

    17.March.2022 | FOOD / MUSIC

    Fans of the popular girl’s group NiziU won’t want to miss out on this new Fanta campaign. Snagging one of these delicious beverages could mean winning some awesome NiziU merch.  

     

    Campaign Prizes

     

    Round 1: 
    FANTA meets NiziU Signed Reusable Bag (9 varieties): 1,800 winners
    FANTA meets NiziU Original QUO Card worth ¥500: 5,000 winners

     

    Round 2: 
    FANTA meets NiziU Signed Tumbler (9 varieties): 1,800 winners
    FANTA meets NiziU Original QUO Card worth ¥500: 5,000 winners

    The campaign began on March 14, and a total of 13,600 prizes are up for grabs! To enter, just scan the 2D code on the front or size of a NiziU-themed Fanta bottle. There are a total of nine different bottles per flavor, each featuring one member. Be sure to grab your favorite one!


    Try to win one of these colorful prizes and be sure to tell your friends and family!

  • Attack on Titan Anime Creators Discuss the Series in New YouTube Interview

    07.March.2022 | ANIME&GAME

    In a new interview posted to YouTube, Yuichiro Hayashi, the director of Attack on Titan The Final Season, and Yusuke Tannawa, the CG Producer and Screen Designer for the show, are discussing the series’ incredible success. Both creators also chat about the struggles they’ve faced during production, their relationship with the original manga creator Hajime Isayama, and much more. 

     

    Attack on Titan The Final Season Part 2 – Yuichiro Hayashi (Director) × Yusuke Tannawa (CG Producer, Screen Design) Special Interview

     

    Attack on Titan Final Season Part 2 is currently airing on NHK General each Sunday at 24:05. It is also available to stream on dTV, d Anime Store, GYAO!, Netflix, TELASA, Hikari TV, and Amazon Prime Video.

     

    ©諫山創・講談社/「進撃の巨人」The Final Season製作委員会

  • NiziU Appearing on Fanta Bottles for a Limited Time

    22.February.2022 | FOOD

    Fanta Grape, Fanta Orange, and Fanta YogurRush bottles will feature the popular girl group NiziU for a limited time nationwide starting March 14, 2022.

     

    There are a total of nine different bottles per drink, each featuring one member. There will also be a campaign to win original NiziU original merchandise by scanning the QR code on the packaging. While retaining the typical Fanta coloring, the new designs emphasize each member’s personality even more than the previous campaign held in 2021. 

     

    Who is your favorite member of the group?

  • Girl Group NiziU Named Brand Ambassadors for Visée, Introduce Limited-Edition Eyeshadows

    10.September.2021 | FASHION / MUSIC

    Cosmetics brand KOSE has announced that popular girl group NiziU will act as brand ambassadors for a new collection of Visée eyeshadow, Glossy Rich Eyes N.

     

    Visée Glossy Rich Eyes N  – Available in 8 shades + 2 limited edition shades

     

     

    Photo Shoot

     

    「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA&NINA

     

    The theme for this year’s campaign was ‘Find the Color Just for You.’ By trying all possible shades, even those which seem out of the consumers comfort zone, they will absolutely find the perfect color. For this photo shoot, NiziU applied makeup inspired by their respective member colors, showing off their individuality.

     

    A special web movie and visual for Glossy Eyes Rich N featuring the NiziU girls is available on the special product website and through the official social media channels. The eyeshadows will be available at drugstores and other retailers, as well as online, beginning September 16. Members Mayuka and Nina will also appear in limited season ads for Visée AVANT.

     

    An original movie featuring all members is also available to view on the official TikTok brand account and the Glossy Rich Eyes N special product website.

     

    Interview with NiziU

     

    Q1. Visée has partnered with a number of women before, each symbolizing the current era. What are your thoughts on being chosen as brand ambassadors for Visée now?

    Mako: I’m turning 20 this year, and I’ve really wanted to show a different side of myself now that I won’t be a teenager anymore. I was so happy when I was chosen for this project, since it gave me the perfect chance to do just that!

    Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things!

     

    Q2. How did you feel after shooting wrapped?

     

    Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup!



    Q3. The theme for this year’s campaign is ‘Find the Color Just for You.’ It calls on people to find a color that best matches their personality. After the first ad shoot, what were your impressions of your fellow members’ new makeup looks?


    Riku: Maya was the one getting her pictures taken first, and she looked so gorgeous that Ayaka and I couldn’t stop staring at her! Honestly, we were staring at her so much that when she finally looked over at us, she did that typical Maya smile, and it was like we fell in love with her. (laugh)



    Q4. This year’s visuals are impressive, with the NiziU members showing off very different expressions than usual. Is there anything you refer to or try to do personally, to find new facial expressions?


    Mayuka: It can be really difficult, but I find it useful to look at photos of some of the more senior members and practice copying their expressions.

     


    Q5. Again, this year’s theme is ‘Find the Color Just for You.’ Each of the nine members of NiziU have their own distinct personalities, so with that in mind, what do you think makes you stand out as an individual?

     

    Rima: For me, it’s my different worldview. It allows me to converse in a very unique way, and to really adjust how I carry myself depending on the location. My member color is red, which also has many meanings: it can be powerful, or mature, or energetic, or mischievous. I’m like a chameleon. I hold many different personalities that I can switch to at the drop of a hat.

     


    Q6. As a member of NiziU, you’ve had many different and unique experiences. Have you found any unexpected sides of yourself during your time as a member?

     

    Rio: I used to think I was one of the cool girls, but during this photo shoot, I was given a makeup look and outfit that was more cutesy. That’s a side of myself I haven’t explored, and this is something that happens frequently during the many events and challenges we take on as a unit.



    Q7. During the makeup shooting sessions, we were able to see very different sides of the NiziU members. Is there anything new you’ve learned about the other members recently?

     

    Miihi: Compared to how we all were when we all joined, everyone is really starting to show their true selves! We’ve so close, there’s nothing that we don’t know about each other at this point!



    Q8. The Glossy Rich Eyes N products that you used this time come in a wide variety of colors, making it possible for anyone to meet their perfect shade. Speaking of ‘meetings,’ what do the members of NiziU want to meet more than anything right now?

     

    Nina: I want to meet with WithU (the name for NiziU fans). We haven’t been able to meet them face to face yet, and I hope we’re able to soon.

  • NiziU Debut New Song ‘Super Summer’ in Coca-Cola Commercial

    29.June.2021 | FOOD / MUSIC

    As part of Coca-Cola System’s ‘Coca-Cola Summer Campaign,’ the drinks giant is releasing a new summer entry to their Kono Shunkan ga, Watashi (Me in This Moment) TV commercial series on June 28, promoting the start of a new summer. The commercial features the members of Japanese music group NiziU enjoying the hot weather and includes their new song Super Summer which doesn’t have a release date yet.

     

     

    NiziU’z shoot for the commercial

    On set, NiziU arrived with smiles and said to the staff, ‘We look forward to working with you!’ This shoot took place by the sea. The scene begins on the beach, and because the members were so engaged in the shoot, they didn’t notice the wave rolling up to them, making them scream out ‘Cold!’ when it hit their feet. When they’re running along the beach, all the members showed how each of them runs in their own unique way. There’s also a scene when they’re flying a kite, and when they were filming it, a bee appeared out of nowhere. The shoot was full of smiles from start to end, and it shows in the final cut.

     

    NiziU | Interview

    How did the shoot go on this ‘New Summer Start’ commercial, and what were some fun moments?


    ―RIKU
    “We had fun being our normal, natural selves, and I think it shows in the commercial. I experienced at lot of first-time things in this one, so it was a lot of fun.”

    ―RIO
    “Drinking Coca-Cola by the beach makes tastes super good! I enjoyed how refreshed I felt after it took the heat away.”

    ―RIMA
    “I was able to enjoy feeling summer nice and early with the other members and some Coca-Cola!”

    All of you are your normal, natural selves in this commercial. How did you find doing the activities together?


    ―AYAKA
    “Everyone took the coke dropping way too seriously, it was a little scary <laughs>, but I enjoyed how natural we were!”

    ― MIIHI
    “It’d been a while since I flew a kite and the other stuff, so I was hypnotised. It was fun, so I’d love to go to a lodging house with everyone if we get time and do it all again! <laughs>”

     ―MAYA
    “It was my first time flying a kite. You need to be able to run a lot to keep it up high, so I was running around all over the place <laughs>.”

    What parts of the commercial would you want people to look out for?


    ―MAKO
    ‘New Summer Start’ was the theme, so we showed us enjoying the summer in the moment, so I hope people look out for that! I’d also love for it to encourage people to try something new!”

    ―NINA
    “You get to see all of us looking natural in this commercial, so I definitely want people to check that out!”

    ―MAYUKA
    “I personally think the part where we’re all enjoying drinking Coca-Cola at the beach is a must-see part.”

     

    With the core message of the commercial mind, is there anything you too want to try doing this summer?


    ―MAKO
    “Going to the beach with everyone!”

    ―MAYUKA
    “You’re here now, aren’t you? <laughs>”

    ―ALL MEMBERS
    <Laughs>

    ―MAKO
    “We’re here! <laughs> But I want to come here in our free time too! <laughs>”

     ―RIKU
    “I want to try dares! A lot of the members aren’t good with them, so I want to go and have fun doing that with everyone! <laughs>”

    ―MAYUKA
    “I want to eat a big shaved ice with everyone!”

    ―RIKU
    “We’re gonna get brain freeze! <laughs>”

     ―MAYUKA
    “It’ll make a good memory though!”

    ―ALL MEMBERS
    “For sure! Sounds fun!”

     ―AYAKA
    “I want to try making a watermelon dessert!”

    ―MAKO
    “I love that! You’re the best, AYAKA! <laughs>”

    ―NINA
    “I love ice cream, so I wanna try making some myself to enjoy with everyone!”

    ―RIO
    “I’m bad at swimming, so I want to learn to swim this summer!”

     ―MAYA
    “I want to go to a summer camp with all the members, with a BBQ and campfire, and to try out new things together!”

    ―MIIHI
    “I really love summer festivals, so I want to eat something at home with someone you can only get at summer festivals, like whole pickled cucumbers!”

    ―RIMA
    “Summer means nagashi somen noodles, so I really want those!”

    ―MAKO
    “Shall we go get some bamboo then? <laughs>”

    ―RIKU
    “Let’s all get some together! <laughs>”

     


    As part of the Coca-Cola Summer Challenge, NiziU had a go at the summer Coke mix challenge in a video which shows you how to best into Coke in summer.

  • NiziU Feature in Skin Type Friendly Face Mask Collection Promo

    07.June.2021 | FASHION

    Japanese girl group NiziU are set to feature in a new television commercial for LOHAS Pharmaceutical’s “ALFACE+” cosmetic face masks which will roll out in Japan on July 1.

     

    ALFACE+ is a skincare brand that sells products that are not only moisturising but accessible to a variety of skin types too. Their face mask collection includes 10 different designs, all of which are presented by each of the nine NiziU members.

    NiziU have stepped away from their usual energetic look for this shoot, instead serving more grown-up vibes.

  • RecoChoku Announces Artists For April 2021 Monthly Award

    15.May.2021 | MUSIC

    Japanese music streaming site RecoChoku has revealed the top song and album rankings of artists for April 2021 who earn the site’s RecoChoku Award for the month.

     

    RecoChoku Award Monthly Music – April 2021

    Single Ranking

    1st Place: “Take a Picture” – NiziU (Released digitally March 29, 2021)
    2nd Place: “Renegades” – ONE OK ROCK
    3rd Place: “Film out” – BTS 
    4th Place: “Yoru ni Kakeru” –  YOASOBI
    5th Place: “Usseewa” – Ado


    Album Ranking 

    1st Place: “THE BOOK” – YOASOBI (Released January 6, 2021)
    2nd Place: “Take a picture/Poppin’ Shakin'” – NiziU
    3rd Place: “BAN (Special Edition)” – Sakurazaka46
    4th Place: “Walpurgis” – Aimer 
    5th Place: “Ketsu no Paradise” – Ketsumeishi

     

    In 2020, NiziU took home the Newcomer Ranking award for RecoChoku Yearly Ranking 2020. The girl group takes first place once again in April 2021’s song charts with Take a picture which is taken from Take a picture/Poppin’ Shakin’, their first double A-side single which released on CD on April 7, 2021. The leas track was released digitally on March 29 for a Coca-Cola commercial. It placed at No. 3 in its first week of release. It climbed to No. 2 the following week, and by its third week it hit No. 1 thanks to its CD release and the group performing it live on Nippon TV’s Sukkuri, NHK’s SONGS, TV Asahi’s Music Station 3 Hour Special, and more. The double A-side’s other track, Poppin’ Shakin’, placed at No. 2 on its release but also climbed to No. 1.


    The four-track Take a picture/Poppin’ Shakin’ even made it to No. 2 on RecoChoku’s monthly album charts. And on April 30, NiziU released their new “NiziU Scout” content on their official YouTube channel which broke one million views on the same day. 2021 is looking to be a big year for the group.
     

    YOASOBI take the No. 1 spot on the Album Ranking for their EP THE BOOK for the fourth month in a row. They are a Japanese music duo formed of composer and Vocaloid producer Ayase and singer-songwriter ikura whose music turns novels in songs. Their popularity grew online with the release of their first song Yoru ni Kakeru in November 2019. The track peaked at No. 5 in the RecoChoku Yearly Ranking for 2020. YOASOBI performed on NHK’s annual New Year’s Eve television special Kōhaku Uta Gassen in the same year. When the new year opened, the duo released their first EP, THE BOOK, on January 6, 2021 which included Yoru ni Kakeru as well as Ano Yume o Nazotte which adapted Sota Ishiki’s novel Yume no Shizuku to Hoshii no HanaTabun which adapted Shinano’s novel of the same name, Harujion which was used in with food product and film promos, Gunjo which was used in Bourbon’s Alfort Mini Chocolate commercial, Encore which was used for a Google Pixel commercial, and more. The track Harujion in particular has helped with downloads of the albums after it was used in a Nintendo Switch television commercial.



    YOASOBI’s new song Mou Sukoshi Dake was released digitally on May 10. The song serves as the latest theme song for the Fuji TV show Mezamashi TV. The track hit No. 1 on RecoChoku’s Single & High Res Single Ranking.

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