D-UP x Hello Kitty Eyelash Fixer EX Launches in Japan

26.January.2021 | FASHION

If you’re looking to look as cute as Hello Kitty, then you’ll want to pick up the new D-UP Eyelash Fixer EX, a product by D-UP released in collaboration with Sanrio on Friday (January 22) at Don Quijote stores in Japan. The product will also begin rolling out at variety shops and drug stores from March 5.

 

D-UP Eyelash Fixer EX is a super strong glue for false eyelashes. First released in 2000, it has gone to enjoy huge popularity in Japan where it has sold over 27 million units. It is also popular outside of Japan too.

 

With face masks now a norm for everyone worldwide, makeup trends are now tending towards the eyes, and so D-UP is launching its 5th collaboration with Hello Kitty, a partnership which first began in 2021.

D-UP Eyelash Fixer EX552 Hello Kitty S | ¥5,990 (Tax Included)

The packaging and product design features a retro style coloured in pastel colours and Hello Kitty.

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