Sanrio Harmonyland Announces 30th Anniversary Event
27.March.2021 | SPOT
Sanrio Harmonyland, the popular Sanrio character themed theme park in Oita, has announced the commemoration of its 30th anniversary with a special event titled ‘HARMONYLAND 30th ANNIVERSARY’ which will begin on April 26. Visitors can look forward to parades, a special night show with fireworks, celebratory merchandise, a special food menu, and more.
Memorial visual created by Japanese manga author and character designer Eisaku Kubonouchi
Harmonyland Parade Parallel 30th Memories
Daniel and Kuromi to make an appearance before the start of the parade
Throughout its 30-year history, Harmonyland has hosted many shows and parades for guests. For their 30th anniversary celebration, a special parade titled Parade Parallel 30th Memories will have three runs throughout 2021 and into 2022 which will feature a set list of nostalgic, old-time show and parade music. Guests will be able to experience what it felt like to be at Harmonyland back when each song was first performed. Check out the song list for the first run below.
Parade Song List
Parallel World 1st (April 23, 2021 – Late August 2021)
- Hajimaru yo Party from Parade Shiroi Tori Kara no Okurimono (First performed in 1991)
- Celebration from The Celebration Parade (First performed in 1996)
- Happiness from Parade Shiroi Tori Kara no Okurimono (First performed in 1991)
- Hajimaru yo Party from Parade Shiroi Tori Kara no Okurimono (First performed in 1991)）
Parallel World 2nd (Starting Early August 2021)
Parallel World 3rdnd (Starting Early January 2022)
30th Anniversary Night Party
A very special night show will take place which will see appearances from fan-favourites Hello Kitty, Dear Daniel, Cinnamoroll, and Kuromi who will be joined by a cast of dancers. Expect new music written just for this show as well as fireworks.
30th Anniversary Merchandise
An exclusive line-up of merchandise will be sold featuring a memorial visual created by Japanese manga author and character designer Eisaku Kubonouchi.
30th Anniversary Menu
Of course, it wouldn’t be a celebration without a themed menu either, which will include meals, desserts like an ice cream float and soft serve ice cream, and more.
ⓒ 2021 EISAKU KUBONOUCHI / METEOR STREAMS
ⓒ 2021 SANRIO CO., LTD. TOKYO, JAPAN 著作 株式会社サンリオ
HARMONYLAND 30th ANNIVERSARY
Start Date: April 23, 2021
Event Details: https://www.harmonyland.jp/lp/30th
Sanrio Characters Inspire Limited Edition Sweets at Ministop Convenience Stores
23.May.2022 | FOOD
Japanese convenience store chain Ministop has just released some original sweets inspired by Sanrio’s most popular characters! The sweets are served up in adorable glasses and are only available while supplies last.
Sanrio Characters Black Tea Brownie
Design: Kerokerokeroppi, Hello Kitty, Tuxedo Sam, Marroncream
Sanrio Characters Chocolate Brownie
The pastel-colored glasses have a retro feel and can be reused as drinking glasses or containers for homemade sweets. Sustainable and adorable, come grab these brownies while you can!
Ⓒ 2022 SANRIO CO.,LTD
Ministop x Sanrio Characters
Black Tea Brownie / Sanrio Characters Chocolate Brownie
Price: ¥465 (Tax Included)
Available: May 19 – June 2, 2022
Create Your Own Sanrio Character Goods at Sanrio Puroland’s Fan Workshop
22.May.2022 | FASHION
Ever wanted to make your own Sanrio merch featuring your favorite character? Starting May 23, the official Puroland online store will launch the Sanrio Puroland Fan Workshop, allowing users to print their favorite characters onto any merch they like!
In Japanese, the word oshi is used to refer to a person’s favorite character or member of an idol group.
Fans of Sanrio characters have always come to Puroland to meet their favorites in person and to purchase goods. The Sanrio Puroland Fan Workshop can be used to create original merchandise featuring characters not often seen at Puroland. Visitors need only select an image of their favorite character and a base item to be shipped to their home at a later date.
A total of 18 different characters (some included in group images) and 96 images are available to choose from. By combining these images with the available items, over 384 combinations can be created! Customers can choose from T-shirts, tote bags, hand towels, and more.
© 2022 SANRIO CO., LTD. TOKYO, JAPAN 著作 株式会社サンリオ
Sanrio Puroland Fan Workshop
Where to Buy: Sanrio Puroland Online
Tokyo’s TeNQ Space Museum to Host Cinnamoroll 20th Anniversary Exhibition
20.May.2022 | SPOT
Tokyo’s TeNQ Space Museum, located in Tokyo Dome City, will hold a special Cinnamoroll exhibition to celebrate the Sanrio character’s 20th anniversary! The adorable white puppy won first place at the Sanrio Character Awards for two consecutive years and has been a beloved part of Sanrio’s lineup for two decades. From July 7 until October 17, guests can visit this unique walk through Cinnamoroll’s history. The exhibition’s key visual has been unveiled ahead of the event.
Postcard (2 varieties)
Visitors will learn tons of Cinnamoroll trivia at the exhibition and can also participate in Cinnamoroll Roulette, a fun fortune-telling event!
In addition, the first-ever Cinnamoroll Strawberry News Poster Gallery will be available to peruse. An academic exhibit unique to TeNQ where visitors can learn about the many kinds of clouds will also be opened in honor of Cinnamoroll, who was born on a fluffy cloud in the sky. Original merchandise will also make an appearance. It’s sure to be fun for the whole family!
©2022 SANRIO CO., LTD. APPROVAL NO. SP630141
Cinnamoroll Meets TeNQ
Running: July 7 – October 17, 2022
Venue: TeNQ Space Museum
Hilton Osaka to Hold Cinnamoroll and Sanrio Character Sweets Buffet
Folk Kitchen, a restaurant on the second floor of Hilton Osaka, will hold the Sanrio Characters Sweets Buffet ~Joyful Summer Festival~ from May 20 until September 11, 2022. The event is being held to celebrate Cinnamoroll, Pompompurin, and Pochakko coming in first, second, and third in the Sanrio Character Awards. A lineup of 25 different sweets will be available, including those filled with summer fruits like mango, peach, and watermelon! In addition, a “Zero Leftovers Campaign” will be implemented–so be sure to clear your plate!
Happy Festival Heart Mousse
Joyful Pink Cake / Lime & Raspberry
Fluffy and Crunchy Mango Pavlova
Decorated with chocolate and adorable character designs, the Happy Festival Heart Mousse is a scrumptious dish blending the flavor of banana, caramel, and rum. The Joyful Pink Cake will be a smash-hit with Sanrio lovers, featuring the soft taste of white mousse and raspberry compote with a fresh lime flavor. Tons of other original sweets will be available, including everything from gingerbread to orange tarts.
Visitors can also find plenty of vegan sweets. Summer Blue Sky Jello features contrasting colors of pineapple pulp and soymilk cream that look like clouds floating against a summer sky. Be sure to try the Almond & Watermelon Jello and Grapefruit and Lychee Jello too!
Sanrio Characters Sweets Buffet ~Joyful Summer Festival~
Venue: Hilton Osaka 2F / Folk Kitchen
Running: Every Day from May 20 – September 11
Official Site: http://www.hiltonosaka.com
Soft and Adorable yoshikitty Pastel Moon Plushies Available for Preorder
13.May.2022 | FASHION
Yoshikitty, a character formed in collaboration between Hello Kitty and rock legend YOSHIKI, is being featured in an adorable new collection! Items in the Moon Pastel collection are now available to preorder at the Asunaro Online Store and the yoshikitty Online Shop.
Yoshikitty first debuted in 2009 as a collaboration between YOSHIKI of X JAPAN and Sanrio’s popular character Hello Kitty. These new plushies were inspired by YOSHIKI’s hairstyle when he first debuted and his classic purple eyeshadow.
Since the character’s creation, over 10 different designs have been released. The Pastel Moon Series is a first, showing a different side to the usual grungy rock ‘n roll vibe. No one expected a fluffy unicorn yoshikitty with such soft colors!
Medium Plush : ¥5,800 (Tax Included) / Large Plushie: ¥8,800 (Tax Included)
Colorful Charm (Chain not included) : ¥1,100 (Tax Included)
The collection includes two plush toys, a mascot keychain, a colorful charm, and two reusable bags. Will you be snagging anything?
ⓒ 2022 SANRIO CO., LTD. APPROVAL NO. L630897
ⓒ 2022 Japan Music Agency Co., Ltd.
Sanrio Inspired Touken Ranbu Collaboration Cafes to Open in Shibuya and Nagoya PARCO
Touken Ranbu has become a worldwide phenomenon over the past decade. The handsome characters are a hit with female fans, and now, PARCO is teaming up with Sanrio to reimagine everyone’s favorite swords-turned-dudes into chibi, pastel versions of themselves. Fans can enjoy seeing the kawaii form of their favorite characters at a special collaboration cafe coming to Shibuya and Nagoya soon.
Lineup at a Glance
Kogitsunemaru’s Lunch Plate for Kids
Oodenta Mitsuyo and Sohayanotsurugi’s Mini Burger Plate
Izuminokami Kanesada and Horikawa Kunihiro’s Berry Pancakes
Konnosuke’s Fruit Parfait
Acrylic Pick A (20 varieties): ¥440 each
Acrylic Pick B (20 varieties): ¥440 each
Acrylic Magnet Round 2, Set A (Random, 20 varieties): ¥550 each
Acrylic Magnet Round 2, Set B (Random, 20 varieties): ¥550 each
The cafe will offer an original menu inspired by the characters from the free-to-play video game and anime series. A shop attached to the collaboration cafe will also be selling original merchandise, so fans won’t want to miss stocking up.
Wanpaku! Touken Ranbu Cafe #2
Venue: Shibuya TOKYO PARADE Goods & Cafe (Shibuya PARCO 6F)
Running: May 21 – July 11, 2022
Official Site: https://cafe.parco.jp/parade/
Official Twitter: https://twitter.com/TOKYO_PARADE_
Venue: Nagoya THE GUEST Cafe & Diner (Nagoya PARCO West Building 8F)
Running: June 10 – July 19, 2022
Official Site: http://www.parco.co.jp
YOSHIKI x Hello Kitty Goods Now Available at the Yoshikitty Online Shop
22.April.2022 | FASHION
Yoshikitty, a character formed in collaboration between Hello Kitty and rock legend YOSHIKI, now has an online shop!
Yoshikitty first debuted in 2009 as a collaboration between YOSHIKI of X JAPAN and Sanrio’s popular character Hello Kitty. The character’s first goods collection sold out immediately, with additional items also selling out online the same day. Yoshikitty’s popularity isn’t limited only to Japan, with global fans also anxious to snag some of this sought-after merchandise.
Since 2015, Yoshikitty has been nominated for the Sanrio Character Awards, rising in popularity year after year and keeping up with other beloved Sanrio personalities.
To commemorate the eighth consecutive year of her appearance in the Sanrio Character Awards, the Yoshikitty Online Shop has opened its doors. Fans can now purchase a number of exclusive items whenever they please!
Opening Announcement Video
Pouch (3 colors: Purple, Red, Blue): ¥2,600 each (Tax Included)
Cushion (3 colors: Purple, Red, Gray): ¥4,400 each (Tax Included)
To celebrate the shop’s opening, a new collection of lace goods is on sale now, featuring the character alongside roses and musical notes in elegant black lace. Items available include pouches, tote bags, and plenty of other goods perfect for both everyday use and formal occasions.
©️ 2022 SANRIO CO., LTD. APPROVAL NO.L630057
©️ 2022 Japan Music Agency Co., Ltd.
Yoshikitty Online Shop
Website Now Open
Website URL: https://www.yoshikitty.shop/
Preliminary Rankings for the 2022 Sanrio Character Awards Announced
19.April.2022 | FASHION
Sanrio has announced the top 10 preliminary rankings for the 2022 Sanrio Character Awards! These results reflect those votes cast between April 8 and April 10.
The 2022 SANRIO FES, a one-day special event for Sanrio fans, will be held both in-person and online on Sunday, June 12. This will be the first time the event has been held in three years, and it will feature special panels with Sanrio characters, booths where fans can interact with their favorites, and plenty of other content to look forward to this summer.
The first-place winner in the preliminary results is Cinnamoroll, who ranked #1 last year and is currently celebrating his 20th anniversary. Pompompurin, who ranked at #2 last year, is also coming in second this year, while Pochakko, who ranked at #3 last year, is in third. Sanrio dogs are absolutely dominating the competition!
Kuromi, who managed to climb into the top five in 2021 for the first time in 11 years, is ranked fourth, while fan favorites Hello Kitty and My Melody also appear. Hangyodon, who ranked at #13 in 2021, is currently ranked at #7, signaling a major jump in popularity.
Who are you hoping rises to the top in 2022?
The voting period ends May 23, 2022. Be sure to stay tuned for the next interim announcement on May 12!
Hypnosis Mic -Division Rap Battle- Event Heads to Nagoya and Osaka after Successful Tokyo Run
In 2021, the Hypnosis Mic -Division Rap Battle- Hypnosis Flava event was held at Mixalive Tokyo, attracting tons of attention and making fans of the franchise extremely happy. Now, the event will travel to Nagoya and Osaka!
Hypnosis Flava -The Missing Case-
CAFÉ Hypnosis Flava
Hypnosis Flava 〜 Rap Roll Buster Bros!!! （Curry-flavored Chicken）/ MAD TRIGGER CREW（Meatball）/Fling Posse（Meat Tacos）/Matenrou（Grilled Salmon）/Dotsuitare Hompo（Yakisoba with Mayo）/Bad Ass Temple (Miso Katsu)
Hypnosis Flava -Division Rap Battle-
Hypnosis Flava 〜 Mille Crepe Buster Bros!!! / MAD TRIGGER CREW / Fling Posse /Matenrou / Dotsuitare Hompo /Bad Ass Temple〜
Hypnosis Mic -Division Rap Battle-
Hypnosis Flava ~ Jelly Soda Drink Buster Bros!!! / MAD TRIGGER CREW / Fling Posse/ Matenrou / Dotsuitare Hompo /Bad Ass Temple
Menu Order Bonus
Coaster (36 varieties)
Cafe Merchandise Corner
Sticker Set /Clear Photo Card／Square Pin Hypnosis Flava Ver.2（6 varieties) / Acrylic Block Keychain Hypnosis Flava Ver. (18 varieties) / Candy and Magnet, Hypnosis Flava Ver. (6 varieties) / Handkerchief Hypnosis Flava Ver. (1 variety)
2nd D.R.B Winner: Commemorative Acrylic Smartphone Stand (Fling Posse) / Acrylic Panel (Division Leaders) /2nd D.R.B Postcard Collection
T-Shirt /Hoodie Hypnosis Flava Ver.
The event contains three events: Hypnosis Flava -The Missing Case-, an interactive riddle-solving attraction that challenges guests to solve a mission to find the missing Division team leader, Cafe Hypnosis Flava, offering food and drinks inspired by the world of Hypnosis Mic, and Store Hypnosis Flava, a shop selling exclusive merchandise featuring newly-drawn illustrations. A merchandise corner will be set up at the cafe, where six new items will be on sale to commemorate the Nagoya and Osaka events.
©︎ヒプノシスマイク-Division Rap Battle- HypnosisFlava@Mixalive TOKYO製作委員会
Hypnosis Mic -Division Rap Battle- Hypnosis Flava @ Mixalive TOKYO in NAGOYA & OSAKA
The Missing Case
Running: April 28 – May 22, 2022 (11:00-20:00)
Venue: Nagoya PARCO South Building 9F Event Space
Running: April 28 – June 6, 2022 (11:00-20:00) *Last food order 19:00 / Last drink order 19:30
Address: Nagoya PARCO South Building 8F THE GUEST cafe&diner
Running: April 28 – May 22 (11:00-20:00)
Address: Nagoya PARCO South Building 9F Event Space
The Missing Case
Running: July 1 – July 31, 2022
Venue: Shinsaibashi Opa Main Building 6F Event Space
Admission: ¥2,100 (Tax Included)
Running: July 1 – August 7, 2022
Venue: Shinsaibashi PARCO 6F THE GUEST cafe&diner
Reservation Deposit: ¥300 (Tax Included)
Running: July 1 – July 31, 2022
Venue: Shinsaibashi Opa Main Building 6F Event Space
Tickets/Official Site: https://art.parco.jp
2022 Sanrio Character Awards Collaborate with Karin Fruit Juice for New Juice, Voting Stickers
14.April.2022 | FOOD
AOKI Fruits has announced a collaboration with the 2022 Sanrio Character Awards! By purchasing qualifying products, customers will be able to cast their vote for their favorite Sanrio character at Karin Fruit Juice shops and 188 other stores nationwide from April 8 until May 22, 2022. During the 2022 Sanrio Character Awards, 80 characters will be selected from other 450, with the ranking decided by online votes and in-person events.
Cinnamoroll’s Fluffy Banana Milk
Hello Kitty’s Greedy Mixed Berry Smoothie
Pompompurin’s Naptime Pineapple Drink
Little Twin Stars’ Dreamy Blueberry Milk
Pochacco’s Exciting Melon Drink
My Melody’s Lovey-Dovey Strawberry Milk
Purchase Bonus: Exclusive Coaster
For each collaboration drink purchased, guests will receive one voting sticker. Voters can then place the sticker on the appropriate poster in-store to cast their vote. An exclusive coaster will be given as a purchase bonus.
A total of six characters will be featured in the collaboration, and each store will sell two collab drinks. The teams are: Cinnamoroll & Hello Kitty, Pompompurin & Little Twin Stars, and Pochacco & My Melody.
2022 Sanrio Character Awards x Karin Fruit Juice
Collaboration Period: April 8 – May 22, 2022
Where to Buy: Karin Fruit Juice, Fruits Bar AOKI, V2&M by FruitsBar AOKI, Wonder Fruits Locations
How to Vote: One voting sticker will be given with each eligible purchase. Guests can vote in the 2022 Sanrio Character Election by placing a sticker on specified posters in select stores.
Official Site: https://www.sanrio.co.jp/
Tapioca and Crepe Store ‘Pearl Lady’ Collaborates with Sanrio Character Cogimyun
13.April.2022 | FOOD
Pearl Lady, a tapioca and crepe specialty shop, will begin selling a special crepe inspired by the Sanrio character Cogimyun starting April 8, 2022! These gorgeous treats will be available at participating Pearl Lady locations while supplies last.
Cogimyun’s Sparkling Strawberry Crepe
Cogimyun’s Sparkling Strawberry Crepe, topped with a Cogimyun cookie, includes sweet and sour strawberry cream.
The dough, made with tapioca flour, offers a slightly chewy texture with a rich milk and butter flavor. Customers will also receive a special sticker as a purchase bonus. Be sure to enjoy the new Cinnamoroll drink available at Pearl Lady’s sister shop CHABAR!
CHABAR x Cinnamoroll Collaboration Drink
Pearl Lady x Cogimyun Crepe
Available: April 8 ~ While Supplies Last
Where to Buy: Pearl Lady Locations Nationwide (Sales period may differ depending on the store.)
CHABAR x Cinnamoroll Collaboration Drink
Official Site: http://www.pearllady.jp/
Hello Kitty and the United Nations Reveal New Collaborative Products
07.April.2022 | FASHION
Sanrio has announced the Hello Kitty SDG series of products, scheduled to release on March 25, 2022. The designs for the series were developed in collaboration with the United Nations with the aim of spreading knowledge about Sustainable Development Goals (SDGs) throughout the world. These items will be available at Sanrio stores, in department stores, and online.
The Hello Kitty SDGs series features a lineup of goods made from environmentally friendly materials. These items are perfect for daily use, and all were designed to raise awareness of SDGs and the global environment with Hello Kitty in the office, at school, and at home.
Merchandise at a Glance
Tote Bag: ¥2,750
Each Tote Bag is made of 100% organic cotton canvas.
Clear Folder: ¥594
Made of recycled polypropylene.
Each mug is made of recyclable materials.
Neck Strap: ¥1,980
Recycled PET bottles were used to create this product.
In September 2018, Hello Kitty launched her own YouTube channel to promote peace and harmony around the world.
As of March 16, Hello Kitty has uploaded 27 videos, so be sure to watch them all!
©‘21、’22 SANRIO 著作（株）サンリオ
Hello Kitty SDGs
Release Date: March 25, 2022
Where to Buy: Sanrio Shops Nationwide, Department Store Sanrio Corners, Sanrio Online Shop
Hello Kitty Channel: https://www.youtube.com/channel/UCyof-1Ko_jy2sOtivyTpc4Q