Snoopy Town Shop to Open in Kobe
Peanuts fans will be excited to know that KIDDYLAND is set to open the new Snoopy Town Shop in Kobe on April 29, 2021.
The theme of the new shop is “Happiness is…a warm puppy” which will be echoed in its cute decor and line-up of merchandise. The shop is incorporating a farmhouse style which combines traditional Kobe designs with a contemporary taste that elicits a sense of nostalgia. Inside, shoppers will find the Peanuts gang relaxed and chilling around the shop along the shelves and up the official gallery wall where scenes from the comics trip will be depicted.
This Japan-official shop will also sell an exclusive line-up of items with the theme “Welcome Home” which features Snoopy and his friends relaxing at home.
Freebie for fans
The first 1,000 people to spend over ¥3,000 (tax included) in the shop will receive a free face towel.
A small look at some of the limited-edition line-up
The following items will be sold on the opening day only and will be limited to one piece per customer, per transaction.
Pin Set | ¥1,518 (Tax Included)
Bandana | ¥1,100 (Tax Included)
Glasses | ¥1,650 (Tax Included)
Tote Bag | ¥2,530 (Tax Included)
The following items will be sold on the opening day only and will be limited to two pieces per customer, per transaction.
From Left: Buffer Knife ¥660 / Small Spoon ¥660 / Small Fork ¥660 / Medium Spoon ¥770 / Medium Form ¥770 (Tax Included)
Left: Folder ¥308 / Right: Set of 2 Art Cards ¥330 (Tax Included)
Left: Wash Towel ¥1,100 / Right: Flat Pouch ¥1,100 (Tax Included)
T-Shirt | ¥2,420 (Tax Included)
© 2021 Peanuts Worldwide LLC
Snoopy Town Shop Kobe
Opening Day: April 29, 2021
Address: Kobe Harborland umie Mosaic (Floor 2F), 1-6-1 Higashikawasakicho, Chuo Ward, Kobe, Hyogo
No Fixed Holidays
Official Website: https://town.snoopy.co.jp/item/original/koube_limited.html
Enjoy Contemporary Art in Nature with the ‘Rokko Meets Art -Art Walk 2021-‘
14.September.2021 | SPOT
The Kobe Tourism Bureau will be opening the limited time ‘Rokko Meets Art -Art Walk 2021-‘ tour on Kobe City’s Rokko Sanjo between September 11 and November 24 2021.
Rokko Mountain was developed as a leisure spot by foreign residents during the Meiji Era, and is still beloved to this day for its magnificent views and abundant nature.
The ‘Rokko Meets Art -Art Walk-‘ tour opened in 2010 in order to convey the charms of Mt. Rokko to as many people as possible while introducing them to contemporary art. Over 400 artist groups have exhibited since its opening, with visitors being able to enjoy the innovative works and scenery which changes with the art.
The ‘Rokko Meets Art -Art Walk-‘ is not only for art fans but also for those who wish to visit Mt. Rokko for sightseeing and leisure, allowing each visitor to experience art with their five senses as the seasons change.
Some pieces are modified by the artist throughout the exhibition period, allowing you to feel the changes of the works each time you visit. Due to the Covid-19 travel restrictions, opportunities to come into contact with nature and art have greatly decreased. In response, the ‘Rokko Meets Art -Art Walk-‘ has started a variety of projects, including online exhibitions and workshops.
Experience this fun combination of nature and contemporary art for yourself at the ‘Rokko Meets Art -Art Walk 2021-!’
Rokko Meets Art -Art Walk 2021-
Duration: September 11 ~ November 23 2021
Opening Hours: 10:00 ~ 17:00
Location: 12 spots throughout Rokko Sanjo
Satellite Venue: Arima Onsen Area
JR Sannomiya Station Square Special Exhibition: ‘Rokko Meets Art -Art Walk-‘ Selection
Tickets・Official Site: https://www.rokkosan.com/art2021/
Three PEANUTS Collaboration Tea Cans Available From Senchado Tokyo
21.August.2021 | FOOD
Single-origin Sencha speciality store Senchado Tokyo will be collaborating with PEANUTS for the PEANUTS ~Look To Tomorrow~ limited event, held between August 11 and 24, 2021.
“We’re All Friends” Theme
“We’re All friends” is the theme of the PEANUTS ~Look to Tomorrow~ collab, with PEANUTS & Friends themed goods available to purchase. Senchado Tokyo offers “teatime with friends” and “a solo teatime.”
The collaboration has been produced and designed to offer a fun teatime at home, with joy in every option.
The collaboration item designs feature Snoopy reading while drinking tea, Snoopy relaxing in an empty cup, and Charlie Brown enjoying some tea while listening to records.
PEANUTS Collaboration Single-Origin Sencha Can: ¥1,977 (Tax Included)
PEANUTS Collaboration Hojicha Can: ¥1,836 (Tax Included)
PEANUTS Collaboration Genmaicha: ¥1,944 (Tax Included)
The Sencha is made using single-origin blend Uji Midori from Kyoto, while the Hojicha is made with stems shallowly roasted in far-infrared to bring out a dazzling fragrance. The Genmaicha blend uses single-origin Saemidori and brown rice.
Whether you’re relaxing with a cup of tea or enjoying a toast with somebody precious, why not invite Snoopy to join your teatime?
PEANUTS ~Look to Tomorrow~
Availability: August 11 ~ August 21 (From 18:00 on August 3 online)
Official Site: https://h.hankyu-dept.jp/honten/h/peanuts/index.html
UNDERSON UNDERSON x Peanuts x Gelato Pique Releasing New Snoopy Plushie
16.August.2021 | FASHION
Lifestyle brand UNDERSON UNDERSON is teaming up with loungewear brand gelato pique and Peanuts to release a triple collaboration Snoopy plushie. The item will officially go on sale August 18.
SNOOPY Triple Collaboration Plushie: ¥3,960 (Tax Included)
This adorable Snoopy plushie has a unique texture combining gelato pique’s signature ‘mini gelato’ fabric with UNDERSON UNDERSON’s WASHIFABRIC®, made from 99.9% Japanese washi paper.
A perennial plant called ‘abaca’ is used to make UNDERSON UNDERSON’s unique ‘washi velvet’ fabric. Taking only three short years to grow, this makes the fabric creation process sustainable with very little impact on the environment.
Believe it or not, Snoopy’s ears, collar, and spots are actually made from leftover cloth from UNDERSON UNDERSON Washi insoles!
With soft grey coloring, this is one item sure to blend into any interior space!
© 2021 Peanuts Worldwide LLC（ © 2021 Peanuts ）
Snoopy Triple Collaboration Plushie
Price: ¥3,960 (Tax Included)
Available: August 18, 2021
Where to Buy:
UNDERSON UNDERSON Official Online Store: https://undersonunderson.com/
USAGI ONLINE: https://usagi-online.com/brand/undersonunderson/
UNDERSON UNDERSON Pop Up Store
Dates: August 25, 2021-September 7, 2021
Location: HANKYU Umeda Store, 4F
Official Site: https://gelatopique.com/
Peanuts 70th Anniversary Exhibition Now Open in Sapporo
Beginning at Seibu Ikebukuro in December 2019, the “Snoopy Time Capsule Exhibition” is celebrating the 70th Anniversary of the Peanuts comic strip all over Japan. Sapporo is the sixth stop on this final tour, and the event will be open until August 23, 2021.
The immersive space is divided into time periods, displaying various Peanuts works from the 1950s until the 2000s. Guests can enjoy photo ops featuring beloved characters, and browse limited-time merchandise made especially for the exhibition.
The story behind the event is fitting: Snoopy finds a time capsule, and upon opening it, the contents fly out! Together with the Peanuts gang, it’s up to visitors to help find each memory made over the past 70 years.
© 2021 Peanuts Worldwide LLC www.snoopy.co.jp
Special Exhibition Events
The entire Peanuts gang awaits visitors at the entrance, each with their own key.
The history of author Charles M. Schulz and the Peanuts characters are presented in a vividly-colored timeline.
One exhibit from the 1950s focuses on the unrequited love between Lucy and Schroder.
Another from the 1960s takes a look at the many occupations Snoopy has attempted.
Learn more about Charles M. Schulz while browsing past Peanuts goods, books, and more.
Snoopy Plushie: ¥3,850 (Tax Included, limit one per customer)
70th Anniversary Pin Set: ¥7,700 (Tax Included)
Acrylic Key Holder: ¥715 Each (Tax Included)
A4 Clear File (2 designs): ¥440 Each (Tax Included)
Snoopy Plush Badge (2 designs): ¥880 Each (Tax Included)
A6 Notepad (2 designs): ¥660 Each (Tax Included)
Mascot Keychain: ¥1,980 Each (Tax Included, limit one per customer)
Each ticket purchased for the exhibition includes a special key. By finding 5 pieces of art hidden throughout the venue and using this key, guests will receive a special comic illustration as a gift to take home.
The Final Tour is coming to an end soon, so don’t miss it!
© 2021 Peanuts Worldwide LLC（短縮形 © 2021 Peanuts）
Snoopy Time Capsule Exhibition Final Tour
Running: Until August 23, 2021
Location: Daimaru Sapporo (7F Hall)
Hours of Admission: 10:00-19:30 (Until 16:30 on August 23)
Official Site: https://www.snoopy.co.jp/
Celebrate Snoopy’s Birthday with Special Commemorative Goods and Desserts
Put on your party hat and get ready to celebrate! PEANUTS Cafe Nakameguro and other participating stores are selling special Snoopy-themed goods and snacks to commemorate Snoopy’s birthday on August 10, 2021!
Snoopy’s HAPPY BIRTHDAY Sundae: ¥1,210 (Tax Included)
Snoopy’s BIRTHDAY Set: ¥2,860 (Tax Included)
Happy Birthday!!! Mini Goblet Glass 2021 / Happy Birthday! Socks Glass: ¥1,320 each (Tax Included)
Happy Birthday!!! 2021 Sticker Set: ¥1,320 (Tax Included)
August 10 is Snoopy’s special day, and a special treat is in order! For a limited-time, Snoopy’s HAPPY BIRTHDAY Sundae will be available, filled with the adorable dog’s favorite donuts, marshmallows, and chocolate ice cream. The rim of the glass is bright red, made to mimic the character’s iconic red collar. Continuing to chow down on this decadent dessert, the refreshing tastes of orange and passion jelly will come through in this over-the-top soft-serve sundae.
Snoopy’s BIRTHDAY Set is a filling special including a sandwich packed full of chicken and colorful veggies covered in creamy peanut butter. Together with such a fabulous dessert, visitors will find their stomachs and hearts completely full of Snoopy goodness!
This year’s commemorative glasses feature one of Snoopy’s most popular altar-egos, Joe Blackjack. Lavishly designed with Snoopy’s birthday date ‘0810’ in gold, these would make a lovely display piece.
The Happy Birthday!!! Sticker Set is filled with holographic and retro-style decals, perfect for decorating your phone case or computer!
Even though our favorite beagle is turning 71, he doesn’t look a day over 7.
Don’t miss out on Snoopy’s adorable birthday treats and merch!
(C) 2021 Peanuts Worldwide LLC
Snoopy’s Birthday Menu & Goods
Where to Buy:
PEANUTS Cafe Nakameguro
Address: 2-16-7 Aobadai, Meguro, Tokyo
PEANUTS DINER Yokohama
Address: MARINE & WALK YOKOHAMA 2F, 1-3-1 Shinminato, Naka-ku, Yokohama, Kanagawa
PEANUTS Cafe Kobe (Goods Only)
Address: PEANUTS HOTEL 1F, 1-22-26 Nakayamate-dori, Chuo-ku, Kobe, Hyogo
PEANUTS DINER Kobe (Food Only)
Address: PEANUTS HOTEL 3F, 1-22-26 Nakayamate-dori, Chuo-ku, Kobe, Hyogo
PEANUTS Cafe Snoopy Museum
Address: Minami-Machida Granbury Park Park-Life Site, 3-1-1 Tsuruma, Machida, Tokyo
PEANUTS Cafe Nagoya
Address: RAYARD Hisaya-odori Park, 3-18-15 Marunouchi, Naka-ku, Nagoya, Aichi
PEANUTS Cafe SUNNY SIDE kitchen (Goods Only)
Address: WITH HARAJUKU B2F, 1-14-30 Jingumae, Shibuya, Tokyo
PEANUTS Cafe Online Shop: https://www.peanutscafe.jp/online/
Official Site: http://www.snoopy.co.jp/
Limited Time Korilakkuma Store Opening In Yurakucho MARUI
Kiddyland is collaborating with San-X to open a Korilakkuma Store in the Yurakucho MARUI 1F Canlendarium between August 19th and August 9th.
Stuffed Toy / Rilakkuma & Strawberry Cat: ¥2420 (Tax Included)
Stuffed Toy / Korilakkuma & Chococat: ¥2420 (Tax Included)
Stuffed Toy /Chairokoguma &Vanillacat: ¥2420 (Tax Included)
Stuffed Toy / Vanillacat, Chococat: Each ¥1790 (Tax Included)
Left) Hair Iron Pouch ¥2200 (Tax Included) / Lingerie Pouch ¥3080 (Tax Included)
Cosmetics Basket ¥3080 (Tax Included) / Rucksack ¥6390 (Tax Included)
Korilakkuma Hoodie: ¥7480 (Tax Included)
Limited Purchase Benefits
August 19~21: Stainless Steel Tumbler
August 20~22: Cat Mini Pouch
September 4th onwards: 2-piece Magnet Set
Tokyo Station Store: Tote Bag/Nagoya Station Store: Cat Mini Pouch
Korilakkuma is a small, white young bear who appeared suddenly alongside the popular character Rilakkuma.
Kiddyland has been hosting the Korilakkuma pop-up stores in Yurakucho MARUI since 2016, with the store proving a hit with San-X fans.
The pop-up will be hosted again in 2021, previously theming the store around Korilakkuma and their small rabbit friends in 2020.
The main art features Korilakkuma’s beloved strawberries, along with Korilakkuma surrounded by three adorable cats. The cat-ear wearing Korilakkuma artwork is a must-see!
The wonderful daily freebies are only available in limited quantities, with the Tokyo Station and Nagoya Station stores taking part to commemorate the opening of their very first Korilakkuma stores.
Don’t miss out on these precious limited Korilakkuma goodies!
©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.
Availability: August 19 ~ August 9, 2021
Address: 2-7-1 Yurakucho MARUI 1F Canlendarium, Yurakucho, Chiyoda-ku, Tokyo 100-0006
Opening Hours: 11:00 ~ 20:00 *Closing 19:00 on the last day
Official Site: https://www.0101.co.jp/086/
‘átoa,’ Part Art Museum and Part Aquarium, Opening in Kobe
12.August.2021 | SPOT
Blending living creatures with art, átoa, a new urban aquarium, will open in Kobe’s Shinkocho on October 29, 2021. New images have just been revealed, and we now have an idea of what the interior will look like!
‘átoa’ comes from a combination of the words ‘aquarium’ and ‘art,’ and as the name suggests, the space will blend over 100 pieces of digital and performance art with 3,000 ocean creatures to provide a never-before-seen experience.
The exterior of the Kobe Port Museum looks like a contemporary art gallery
The stairway leads guests to a cave entrance, making the visit feel more like an adventure
‘MARIN NOTE – The Movement of Life’ embodies underwater life
‘ELEMENTS – The Forest of Spirits’ welcomes you to a foggy sea of trees
Light cutout show by famed cutout artist Atsumi Sakai
A mysterious walk through a traditional Japanese garden
‘PLANETS,’ a journey through the darkness of outer space and the deep sea
Food & drink offerings worthy of posting on social media
A spectacular view of the Kobe Bay area
átoa original products on sale
Rokko, the land on which Kobe City sits, is said to have been formed over one million years ago by the upheaval of the Earth and consistent water erosion. The Kobe Port Museum (KPM), where átoa is located, has long attracted visitors with its unique exterior, embodying the ancient origins of the surrounding lands.
átoa will be divided into eight different zones, each with its own theme and distinctive presentation. Visitors will first enter the ‘Cave of Beginnings,’ where fish-shaped lights reflected on the walls and floor lead you deeper into the space, as if through a kaleidoscope.
After emerging, ‘MARIN NOTE – The Movement of Life,’ a visual embodiment of underwater life, will greet you. The sound and scents of the sea will surround guests, with a cylindrical water tank at the center of the room filled with zebra sharks, spotted garden eels, and many more underwater creatures.
On the second floor, enter ‘ELEMENTS – The Forest of Spirits,’ a foggy sea of trees straight out of a fairy tale. This is where you can find freshwater fish, amphibians, and adorable tree-dwelling animals not typically found in aquariums, like woodchucks! This is another highlight of átoa: you might find more animals you wouldn’t expect!
The third floor houses both ‘MIYABI’ and ‘PLANETS,’ where guests can enjoy a ‘theatrical aquarium experience.’ Discover Atsumi Sakai’s famed cutout art in the ‘MIYABI’ area, meant to simulate a Japanese garden. Enjoy the magical experience of fish swimming just beneath your feet as you stroll along a glass-covered floor.
The ‘PLANETS’ area houses AQUA TERRA, one of Japan’s largest spherical water tanks, with a diameter of 3 meters. Guests are welcome to ponder the vastness of both outer space and the deepest stretches of the sea. The area is bathed in the light of countless stars thanks to optical fibers embedded in the floor, while mist will continuously pour from above.
Housed on the fourth floor, an outdoor exhibit, the ‘SKYSHORE Sky Garden,’ will soothe your soul as you play with only the most adorable marine life, from penguins to otters. This is also where visitors can enjoy the átoa cafe, offering a lineup of Instagram-worthy food and drink.
The observation deck ‘ROOF TOP’ also provides a breathtaking view of Kobe. Whether you visit during day or night, take in the views of Kobe Harborland and Meriken Park to your heart’s content. A full museum shop will be stocked with adorable plushies and other original products.
Address: 7-2, Shinkocho, Chuo-ku, Kobe, Hyogo
Open Date: October 29, 2021
Hours: 10:00-21:00 (Open Every Day)
Official Site: https://atoa-kobe.jp
Pâtissier-Inspired Shaved Ice Flavors Available at Kobe Minato Onsen Ren for Limited Time
There’s no better way to combat a heat wave than enjoying a cool bowl of shaved ice! Natural hot spring resort Kobe Minato Onsen Ren, overlooking Kobe Port, is releasing a gorgeous new style of this popular summer treat. Called Fluffed Ice, it offers a slightly more sophisticated flavor, and serves as the perfect way to cool off for adults escaping the hustle and bustle of the sweltering city.
Fluffed Ice, uniquely designed by a pastry chef: ¥900 each (Tax Included)
Fukuju (Nada’s Famous Sake)
Uji Green Tea and Hokkaido Azuki
By filtering the water and freezing it at a slower rate, the shaved ice is completely pure and free of any and all impurities. Visitors can enjoy four different flavors: Setouchi Lemon, a refreshing blend of acidity and white chocolate; Fujuku, which contains locally-sourced sake and sweet syrup; Strawberry, offering a mix of sweet and sour; and, finally, Uji Matcha and Hokkaido Azuki, elegantly mixing flavors from both northern and southern Japan. The syrup used is made from scratch, and was developed by the pâtissier of Le Pan Kobe Kitano, a bakery and sweets shop nearby.
During this incredibly hot summer, give this new Fluffed Ice a try!
Location: Ocean Spa ‘Poolside Bar,’ Restaurant Suiren
Available Until: September 30, 2021
Official Site: https://ren-onsen.jp/event/fuwakoori/
Snoopy Museum Tokyo to Participate in Osaka’s ‘Umeda Snoopy Festival 2021’
The Snoopy Museum in Tokyo will be opening its museum shop ‘BROWNS STORE’ at the Umeda Snoopy Festival 2021 in Osaka! The pop-up shop will be located at the event venue, the Hankyu Department Store Umeda starting on August 11.
Snoopy Museum’s Popular Plushie Workshop
Snoopy Museum Limited-Time LOGOS Outdoor Goods
Along with a collection of original Snoopy Museum items like tableware, stationary, plushies and outdoor goods, there will also be some limited-time merch from the first exhibition titled ‘The Beagle Scouts are Here!’ This is the perfect place to pick up some goodies for the Snoopy fan in your life, so why not pay a visit to the Hankyu Department Store to see the festivities?
The Snoopy Museum’s popular Plushie Workshop will also be open, requiring reservations in advance. All parts, materials and clothing racks will be moved from the Tokyo Snoopy Museum and installed in the Hankyu Department Store for a limited time! Guests can enjoy the unique experience of creating a one-of-a-kind work of art, filling a fluffy Snoopy plushie with cotton and choosing their favorite outfit for him to wear. This is one of the best parts of the Snoopy Museum experience, sure to put a smile on your face!
PEANUTS (C) Peanuts Worldwide LLC
Umeda Snoopy Festival 2021
Running: August 11, 2021-August 23, 2021
Location: Hankyu Department Store Umeda
Official Site: https://snoopymuseum.tokyo
Snoopy and the Peanuts Gang Roll Up to Hankyu Umeda For a Special Summer Event
Hankyu Umeda has announced its fourth collaborative event with the Peanuts comic strip.
Set to run from August 11-24, the theme of the event this time around is spreading messages of positivity through friendship. Join Snoopy and his precious Peanuts Gang with a special line-up of items and content at various stores throughout the Hankyu Umeda shopping centre. The merch will also be available online in Japan from August 3-23.
gelato pique Pullovers: From ¥6,380 | Short Pants ¥4,840 | and more…
Available: August 11, 2021 – August 17, 2021 @ Floor 1F Koto Koto Stage 11
Kalita Coffee Milk: ¥6,050 | Sonobe Wooden Plates: ¥3,080 Each
Available: August 11, 2021 – August 24, 2021 @ Floor 7F Koto Koto Stage 71
Hotman Guest Towels: ¥1,980 | Pouches: ¥3,520 | and more…
Available: August 11, 2021 – August 24, 2021 @ Floor 7F Koto Koto Stage 72
Charity Auction Plush Toys
The friendship-themed event features five original Penauts messages created for Japan such as ‘Be Thankful’ and ‘Be Loving.’ Japanese fans can get their hands on a range of merch such as homeware, sustainable items like towels and socks made from fairtrade-certified cotton, fairtrade chocolate, and more. A charity auction will also be held to raise money for groups that contribute to society.
© 2021 Peanuts Worldwide LLC（ 短縮形 © 2021 Peanuts ）
First Official Chiikawa Shops Open at KIDDYLAND Harajuku and Osaka Umeda
KIDDYLAND has announced the opening of the first official shops themed on the popular character Chiikawa. Named Chiikawa Land, the two stores will open at the Harajuku and Osaka Umeda branches of KIDDYLAND on August 7.
Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. With over 550,000 follows on Twitter, Chiikawa has become extremely popular, with even themed cafes and an exhibition, Chiikawa’s Forest, having taken place.
Now Chiikawa get its own official shops at KIDDYLAND with merchandise featuring new and exclusive artwork drawn by Nagano and more.
Get your paws on exclusive merch at Chiikawa Land
Smartphone Stickers | 3 Designs | ¥385 Each (Tax Included)
Acrylic Stands | 3 Designs | ¥770 Each (Tax Included)
Pins | 3 Designs | ¥330 Each (Tax Included)
Acrylic Keyrings | 3 Designs | ¥660 Each (Tax Included)
Large Hand Towels | 2 Designs | ¥770 Each (Tax Included)
Mug | ¥1,650 (Tax Included)
T-Shirts | 3 Designs | ¥3,080 Each (Tax Included)
Positively adorable frames for pre-order
Chiikawa Art Frame – Clouds | ¥16,500 (Tax Included)
Chiikawa Art Frame – Faces | ¥16,500 (Tax Included)
Chiikawa Art Frame – Ramen | ¥16,500 (Tax Included)
For every ¥1,100 spent in a single transaction, receive one of three possible Umaibo corn sticks.
For every ¥3,300-¥5,499 spent in a single transaction, receive an exclusive hologram pin.
Spend over ¥5,500 to receive a random special gift: one of four possible lunch boxes or one of five plush pins.
Chiikawa Land shopping bag
Snap a photo at one of the photo spots
Get a stamp at both KIDDYLAND branches
LINE FRIENDS Collaborates With Minions For 10th Anniversary
As part of the LINE FRIENDS 10th anniversary celebrations, Illumination Entertainment and Universal Brand Development released the MINIONS X BROWN & FRIENDS collection at the LINE FRIENDS Harajuku store and the online store on July 22. A collection of digital accessories, camping items, and golf goods will also roll out in August. This includes a release at 17 branches of KIDDYLAND on August 7 as part of PLAY LINE FRIENDS.
BROWN & FRIENDS began as a stamp series on the Japanese messaging app LINE. The characters are now featured just about everywhere including as merchandise. See Brown and Sally meet Kevin, Bob, and Stuart from the hit animated films Despicable Me and Minions in the form of digital accessories aimed at tech lovers such as AirPods cases and smartphone clips as well as eco bags, golfing equipment, camping necessities, and more.
As part of the collaboration, Brown & Friends and Minions LINE stickers and Instagram filters will also be released in August. Check out the official LINE FRIENDS social media pages for related promotional videos too.
And for Japanese fans of both franchises, they get some Japan-exclusive merchandise too including a mini towel, hand towel, face towel, bath towel, denim tote bag, denim pouch, eco bag, hat, stationery, bottle, mug, neck pillow, and more.