Sanrio Releases Hello Sweet Days Dress-Up App in the US, Canada, and South Korea

18.June.2021 | ANIME&GAME

Digital content enterprise Cocone has made Sanrio’s popular character dress-up game Hello Sweet Days available in the US, Canada, and South Korea. The app hit the overseas countries on June 10, allowing for fans outside Japan to enjoy dressing their avatars up like their favourite Sanrio characters.

Hello Sweet Days first launched in Japan back in August 2017 and has since amassed over 2 million downloads. It rolled out to Taiwan, Hong Kong, and Macao in 2020, and now an English version has finally been made available. There are plans to release the app to even more countries in the future.

 

Pre-registration opened early in South Korea on May 24 when it garnered 60,000 advance sign-ups. Those who registered early even received K-pop idol-style fashion items. Since releasing last Thursday, it is now being used by over 300,000 fans in South Korea.

Head on over to the App Store or Google Play and enjoy Hello Sweet Days in English now!

 

© 2021 SANRIO CO., LTD. TOKYO, JAPAN Ⓗ. APPROVAL NO. S620438 ©cocone corp.

RELATED ENTRIES

  • VTuber Group NIJISANJI and Sanrio Characters Get Second Wave of Goods

    03.August.2021 | ANIME&GAME / FASHION

    ANYCOLOR, the management company behind the popular–and hectic– Vtuber group NIJISANJI, has begun sales of the second round of NIJISANJI x Sanrio Characters goods! Check out this adorable collection–which pieces are you hoping to get your hands on? 

     

     

    Rubber Straps, 5 Designs (Tsukino Mito/Shizuka Rin/Higuchi Kaede Set, Kanae/Kuzuha/Honma Himawari Set, Kenmochi Toya/Saegusa Akina/Fushimi Gaku Set, Sister Cleaire/Joe Rikiichi/Debidebi Debiru Set, Izumo Kasumi/Uzuki Kou/Suzuki Masaru Set): ¥2,000 each (Tax Included)

     

    Slide-out Pill Case, 5 Designs (Tsukino Mito/Shizuka Rin/Higuchi Kaede Set, Kanae/Kuzuha/Honma Himawari Set, Kenmochi Toya/Saegusa Akina/Fushimi Gaku Set, Sister Cleaire/Joe Rikiichi/Debidebi Debiru Set, Izumo Kasumi/Uzuki Kou/Suzuki Masaru Set): ¥1,200 each (Tax Included)

     

    Lunch Tote, 5 Designs (Tsukino Mito/Shizuka Rin/Higuchi Kaede Set, Kanae/Kuzuha/Honma Himawari Set, Kenmochi Toya/Saegusa Akina/Fushimi Gaku Set, Sister Cleaire/Joe Rikiichi/Debidebi Debiru Set, Izumo Kasumi/Uzuki Kou/Suzuki Masaru Set): ¥1,500 each (Tax Included)

     

    Die Cut Cushion, 15 Designs (Tsukino Mito, Shizuka Rin, Higuchi Kaede, Kanae, Kuzuha, Honma Himawari, Kenmochi Toya, Saegusa Akina, Fushimi Gaku, Sister Cleaire, Joe Rikiichi, Debidebi Debiru, Izumo Kasumi, Uzuki Kou, Suzuki Masaru): ¥3,200 each (Tax Included)

    Random Can Badge, 15 Designs (Tsukino Mito, Shizuka Rin, Higuchi Kaede, Kanae, Kuzuha, Honma Himawari, Kenmochi Toya, Saegusa Akina, Fushimi Gaku, Sister Cleaire, Joe Rikiichi, Debidebi Debiru, Izumo Kasumi, Uzuki Kou, Suzuki Masaru): ¥1,00 each (Tax Included)

     

     

    These five pieces of merch make up the new collection, and cover a wide range of the many members of the NIJISANJI family! From Cinnamoroll to Keroppi, these must-have goods are going fast. Who would have thought that blending our favorite Sanrio characters with Vtubers would be such a perfect match? 

  • The Crayon-Shin Chan Nohara Family Get Appointed as Official Restoration Supporters of Kumamoto

    26.July.2021 | Uncategorized

    In an effort to help support of the restoration efforts in Kumamoto after the 2016 earthquake devastated the prefecture, the Nohara family from the popular manga and anime series Crayon Shin-chan have been appointed official Kumamoto Restoration Supporters. This begins with a PR campaign to help promote tourism in Kumamoto’s city of Aso. To celebrate, Shin-chan himself visited the Kumamoto Prefectural Government on July 15.

    Shin-chan’s mother, Misae, was born and raised in Aso, Kumamoto, while himself and his father Hiroshi were both born in Akira Prefecture. Shin-chan considers Aso his second home, and all of this the reason behind the family’s appointment as supporters. The manga series has raised money for Kumamoto numerous times in the past, including for the Crayon Shin-chan 25th Anniversary Exhibition which saw money raised for charity products donated towards relief efforts of the earthquake disaster. This year, the series joins hands with the prefecture once more.

     

    The 2021 summer campaign is being carried with the slogan “I’m fine! ASO.” The Nohara family will serve as PR characters to spread the word about Aso. This will include a digital stamp rally that will have people travelling around the prefecture on their smartphones. The app will be released in August, followed by campaign posters, pamphlets, and other promotional material rolling out.

    When Shin-chan visited the local government office for his appointment as a supporter, he played the Nintendo Switch game Crayon Shin-chan: Ora to Hakase no Natsuyasumi – Owaranai Nanokakan no Tabi with officials, which also released on the same day. In the game you can visit lots of spots around Kumamoto such as Kumamoto Station, Kusasenri Observatory, Tsujun Bridge, Aso Station, and more.

    ©臼井儀人/双葉社・シンエイ・テレビ朝日・ADK
    ©2010熊本くまモン

     

     ⒸNeos Corporation
    Nintendo Switchのロゴ・Nintendo Switchは任天堂の商標です。

  • 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Roppongi Hills

    25.July.2021 | FASHION / SPOT

    From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

     

    60th Anniversary Sanrio Exhibition: The Beginning of Kawaii recently finished up at the Matsuzakaya Art Gallery in Nagoya on June 12 and is set to move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW. This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

     

    Sebastian Masuda’s iconic artwork is the centrepiece of the exhibition

     

    Entrance exhibit in the daytime

    At the entrance of the venue is the Unforgettable Tower, a symbolic art piece by Sebastian Masuda created exclusively for this exhibition which towers 6 meters tall. It’s made up of countless plushies of Sanrio characters such as Hello Kitty.

    Entrance exhibit in the evening

    The kawaii installation stands gorgeously against the cityscape of Tokyo which makes for an Instagrammable photo in the evenings when the city is lit up. The piece, as its name suggests, hopes to create unforgettable memories. The exhibition is set to run through Halloween, Christmas, and New Year, so visitors are sure to make some memorable ones.


    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     

    Shouta Aoi’s voice as the tour guide

    Having lent his voice to other Sanrio events, including at Sanrio Puroland and in collaboration with the Little Twin Stars, the Japanese singer, actor, and voice actor Shouta Aoi has recorded announcements for the exhibition which will be played to guide people around the event.

     

    A themed menu created for the Tokyo exhibition

    From Left: Anniversary Afternoon Tea / Hello Kitty Daisuki Fried Apple Mille-Feuille / Cinnamoroll’s Balloon Trip

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    THE SUN & THE MOON, a cafe and restaurant fusion on the same floor of the exhibition, will serve up food, desserts, and non-alcoholic cocktails inspired by the Sanrio characters. Special seasonal afternoon tea sets will also be sold on Halloween, Christmas, and more too.

     

    Dates
    Restaurant: September 17, 2021 – January 10, 2022

    Cafe: December 15, 2021 – January 10, 2021

    *Closed December 21-26

     

    The main exhibition

    The exhibition will be split into six zones with 10 different themes. Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy. It’s a chance to walk through the history of Sanrio and Japan’s culture of kawaii.

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    One of the six zones will look into secrets of Sanrio through the globally-beloved kawaii icon Hello Kitty. Another will display outfits such as the Hello Kitty dress worn by Lady Gaga.

     

    Original merchandise

    A small peek at just some of the items available

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    Sanrio fans can also get their hands on a collection of merchandise with designs ranging from the exhibition’s main visual to classic designs. There will be over 100 items to sift through.

     

    Tickets for the exhibition will be available from August 1. A limited number of special tickets that include free merch will also be released.

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

  • Promare x Little Twin Stars Second Merchandise Collaboration Launches

    20.July.2021 | FASHION / MOVIE

    The anime film Promare is collaborating with Sanrio’s Little Twin Stars again with an exclusive merchandise collection online at THE CHARA SHOP until July 26.

     

     

    Wire Keyring Illustrated by Shigeto Koyama | 2 Designs | ¥880 Each (Tax Included)

     

    Mirror Illustrated by Shigeto Koyama |  ¥880 Each (Tax Included)

     

    Mini Towels Illustrated by Shigeto Koyama | 2 Designs | ¥990 Each (Tax Included)

     

    Pin Set Illustrated by Shigeto Koyama | ¥1,320 (Tax Included)

     

    Acrylic Stand Illustrated by Shigeto Koyama | 2 Designs | ¥1,430 Each (Tax Included)

     

    Mug Illustrated by Shigeto Koyama | ¥1,650 (Tax Included)

    Tote Bag | ¥2,200 (Tax Included)

     

    The merchandise collection features adorable designs illustrated by Shigeto Koyama in the style of Sanrio’s Little Twin Stars.

     

    ©TRIGGER・中島かずき/XFLAG © ’21 SANRIO CO., LTD. APPR. NO. S620339

     

  • Sanrio’s Harmonyland Theme Park Announces 30th Anniversary Event For Summer

    16.July.2021 | SPOT

    Continuing the character park’s 30th anniversary celebrations, Sanrio Harmonyland opened its 30th Anniversary ~Special Summer~ event on July 16 which is running until August 31. There’s a whole bunch of events and shows for Sanrio fans to look forward to this summer.

     

    30th Special Greeting

    For the entire duration of the event, lots of characters will come out to greet park guests twice a day. This includes Hangyodon and Tuxedosam, both of who haven’t visited Harmonyland in almost 10 years. Pochacco will be there too in a brand-new costume.

     

     

    Obake Ondo! DoRoRoNRoN!

    The characters will be out dressed in cute summery yukata where they will invite guests to dance Bon Odori with them.

     

    Parade Parallel ~30th Memories~

    A special 30th anniversary rendition of the park’s Parade Parallel will take place, taking songs and performances from past runs of this event which has been held since the park first opened.

     

    30th Anniversary Night Party

    Hello Kitty, Dear Daniel, Cinnamoroll, Kuromi, and 10 dancers will host a special anniversary night show to give thanks to guests for the past 30 years.

     

    Running: July 17th-18th, 22nd-24th / August 7th-8th, 13th-15th, 21st-22nd, 28th-29th

     

    Character Menu: Hello Kitty’s Cheese in Hamburger Curry – Cinnamoroll’s Beef Stew Rice – Smiling Pompompurin’s Pork Cutlet Curry | ¥1,380 Each

    Wish Me Mell’s Heart Korokke White Sauce Omurice | ¥1,400

    Acrylic Stand Keyrings | ¥748 Each

    Guests can get their hands on exclusive anniversary merchandise and enjoy some limited-time dishes too.

     

    ⓒ 2021 SANRIO CO., LTD. S/D・G

  • Event Report: Sanrio’s Little Twin Stars and Their Dreamy World at Tokyo Tower

    16.July.2021 | SPOT

    Sanrio’s popular character duo Kiki & Lala, also known as the Little Twin Stars, are have brought their dreamy, pastel-coloured world to Tokyo Tower with a special summer event titled “Little Twin Stars Summer Night Fantasy Meets Kiki & Lala Exhibition produced by LIDDELL” which began on July 10.

     

    At the event entrance, guests are given a special ‘passport’ notebook which is stamped before entering, allowing access to Kiki & Lala’s world in the clouds above.

    Guests are guided by Kiki & Lala’s voice through the rose-coloured “Star & Rose-Coloured Cloud Fantasy Gate” were they are met with five different booths.

    At Kiki’s Star Catching booth, visitors can experience one of Kiki’s favourite past times by ‘catching’ stars. The stars that are caught can be taken home as a fun memory.



    There’s also the Starry Sky Light Shower booth which is decorated with mirror balls that reflect the light as well as a wall featuring words and phrases said by the twins, the pink and light blue-coloured Kiki & Lala’s Playroom where you can snap cute photos, the Glittering Moviegenic booth which uses your smartphone to watch an animation of Kiki & Lala, and more.

    Fans of the twins can enjoy an exhibit of various artworks too, including the 8-meter tall Fantasy Wall which depicts the world above the clouds.

    The day before the exhibition began, on July 9, Tokyo Tower was lit up in blue and pink Kiki & Lala colours from 19:30 to midnight. It was a special one-night experience.

    If you’re in Tokyo this summer, soar up high into Kiki & Lala’s world at Tokyo Tower.

     

    ©‘21 SANRIO 著作(株)サンリオ

  • Sanrio’s My Sweet Piano Celebrates Birthday With Merch Line-Up by Maison de FLEUR

    14.July.2021 | FASHION

    Maison de FLEUR is celebrating the birthday of Sanrio’s popular character My Sweet Piano with a special merch collection that’s now available to order until July 18, 2021.

    My Sweet Piano Tote Bag | ¥5,049 (Tax Included)

    My Sweet Piano Flat Pouch | ¥3,949 (Tax Included)

    My Sweet Piano Pouch | ¥3,949 (Tax Included)

    My Sweet Piano Plushie | ¥6,589 (Tax Included)

    Inside print

    My Sweet Piano is a soft, pink fluffy sheep and My Melody’s best friend. Her birthday falls on July 6, and Maison de FLEUR is commemorating the occasion with a collection of four items coloured the same pink as the character including a bag, pouch, and more.

     

    The girly line-up is fitted with pretty pink lace and branded with an illustration of both her and My Melody. There’s also a fluffy plush toy which can sit cutely on a shelf, bed, desk, and anywhere else you want to add a bit of kawaii to your room.

     

    ⓒ’21 SANRIO APPR.NO.L629257

  • Hello Kitty Summer Event Themed On the Undersea Palace Princess Oto-hime Kicks Off in Hyogo

    09.July.2021 | FOOD / SPOT

    The Hello Kitty media art facility and restaurant HELLO KITTY SMILE on Awaji Island kicked off a summer event on July 1. Titled “HELLO KITTY SMILE Oto-hime Ryugu-jo Beach Summer Festival,” the event is set to run until the end of August.

    Digital fireworks set the summer vibe

    Catch your own Sanrio figure

    Decorate your own Sanrio character ceramic

    Children’s meal at the Party Terrace


    Hello Kitty afternoon tea at the Party Balcony

    Spicy tortilla at the Garden Terrace

    The event is themed on Oto-hime, the princess of the underwater palace Ryugu-jo which features in the Japanese folktake of Urashima Taro. It focuses on Hello Kitty and is a celebration of Bon odori, a type of dance that takes place during the Japanese summertime Bon Festival. Hello Kitty performs the dance on stage, and the audience can join in with handclapping, dancing, and waving the free fan they receive upon entering the venue. Visitors can also buy a ticket to meet Hello Kitty, and those who do receive a free plush toy along with a photo with the Sanrio queen herself.

     

    At the event, visitors can enjoy Sanrio versions of all the fun things Japanese summer festivals, or natsumarui, have to offer like catching a Sanrio figure instead of a goldfish, painting ceramics, making vinyl prints, squirting water pistols, jumping on a giant trampoline, and so much more.

     

    Other things to look out for include special screenings at the HELLO KITTY SMILE theatre and the firework projection mapping show. The event also has four different restaurants which are serving limited-time, seasonal summer treats: the Party Terrace, Party Balcony, Restaurant Tamatebako, and Garden Terrace.

     

    Ⓒ2021 SANRIO CO., LTD. APPROVAL NO. L627610

  • Promare x Little Twin Stars Merchandise Releases in Collaboration With THE CHARA SHOP

    08.July.2021 | FASHION / MOVIE

    The anime film Promare, Sanrio’s Little Twin Stars, and THE CHARA SHOP teamed up to release a collaborative merchandise collection at Shinjuku Marui on July 1.

     

    Wire Keyring Illustrated by Shigeto Koyama | 2 Designs | ¥880 Each (Tax Included)

     

    Mirror Illustrated by Shigeto Koyama |  ¥880 Each (Tax Included)

     

    Mini Towels Illustrated by Shigeto Koyama | 2 Designs | ¥990 Each (Tax Included)

     

    Pin Set Illustrated by Shigeto Koyama | ¥1,320 (Tax Included)

     

    Acrylic Stand Illustrated by Shigeto Koyama | 2 Designs | ¥1,430 Each (Tax Included)

     

    Mug Illustrated by Shigeto Koyama | ¥1,650 (Tax Included)

    Tote Bag | ¥2,200 (Tax Included)

    Freebies for every ¥3,000 spent on merchandsie

    The merchandise collection features adorable designs illustrated by Shigeto Koyama in the style of Sanrio’s Little Twin Stars.

    ©TRIGGER・中島かずき/XFLAG © ’21 SANRIO CO., LTD. APPR. NO. S620339

     

  • Sanrio’s Little Twin Stars Bring Their Dreamy World to Tokyo Tower

    05.July.2021 | FASHION / SPOT

    Sanrio’s popular character duo Kiki & Lala, also known as the Little Twin Stars, are set to delivery their dreamy, pastel-coloured world to Tokyo Tower with a special summer event titled “LittleTwinStars Summer Night Fantasy Meets Kiki & Lala Exhibition produced by LIDDELL” which will begin on July 10.

     

    LittleTwinStars Summer Night Fantasy Meets Kiki & Lala Exhibition produced by LIDDELL

    The exhibition will feature lots of kawaii artwork of the twins across seven different booths, each with their own art.

     

    Passport Notebook

    A special ‘passport’ notebook will also be sold at the exhibition which if bought, can be stamped at the entrance with an exclusive stamp to make it look like you went travelling to Kiki & Lala’s world.

     

    LittleTwinStars Summer Night Fantasy Meets Kiki & Lala Exhibition produced by LIDDELL

    Running: July 10, 2021 – July 25, 2021

    Opening Hours: 11:00-20:00

    *60 minute slots / 75 people per slot / 6 slots per day
    Location; Tokyo Tower

     

    TOKYO TOWER CITY LIGHT FANTASIA -LittleTwinStars-

    A projection mapping show will also take place on Tokyo Tower’s second floor main deck. The three-minute show will see Kiki & Lala amongst the fireworks, at the beach, and more, with the real Tokyo cityscape in the background.

     

    TOKYO TOWER CITY LIGHT FANTASIA -LittleTwinStars-

    June 21, 2021 – August 26, 2021 @ 19:00 until closure

    August 27, 2021 – September 16, 2021 @ 18:30 until closure

    September 17, 2021 – September 30, 2021 @ 18:00 until closure

    *Subject to change depending on COVID-19

    Location; Tokyo Tower Main Deck (Floor 2F)

     

    Tokyo Tower x Kiki & Lala Merchandise

    Kiki & Lala fans can get their hands on a cute selection of merchandise featuring the artwork of the exhibition’s main visuals such as pins, keyrings, and more. The first 3,000 people to buy something will also receive a limited-edition shopping bag.

    The day before the exhibition begins, on July 9, Tokyo Tower will be lit up in blue and pink Kiki & Lala colours from 19:30 to midnight. Join the Little Twin Stars for a special summer in Tokyo.

    ©‘21 SANRIO 著作(株)サンリオ

  • BABY MILO® x HELLO KITTY Collaborative T-Shirt Collection Drops

    02.July.2021 | FASHION

    A BATHING APE’s® mascot character BABY MILO® has joined paws with Sanrio’s Hello Kitty to release a collaborative t-shirt collection at A BATHING APE® stores and their online store. Hello Kitty first appeared in 1974 and has gone on to become an instantly-recognisable icon and symbol of kawaii culture across the world. Merchandise of Hello Kitty is available in 130 countries globally.

     

    Adult Tees

    Shoes

    Mug

     

     

    Kid’s Line-Up

     

    BAPE.COM WEB STORE/BAPEXLUSIVE™ Aoyama Branch

    BABY MILO® and Hello Kitty have collaborated to fans delight numerous times in the past. This cute collection is actually a re-release and features the same original graphics. There are also some exclusives in the collection along with a kid’s line-up.

    © 2021 SANRIO CO., LTD. APPROVAL NO. L629192

  • Sanrio’s Earphone Collection Includes Hello Kitty, Pompompurin, and Other Character Designs

    02.July.2021 | FASHION

    Sanrio and joined hands with the hearable device series Zeeny, which enables the voice reading of messages received on smartphones, to release a collection of earphone featuring Hello Kitty, Pompompurin, Cinnamoroll, Little Twin Stars, and Pochacco designs. The collection is available to buy in Japan until September 19.

    Hello Kitty

    Pompompurin

    Cinnamoroll

    Little Twin Stars

    Pochacco

    Zeeny is a hearable device that supports voice notifications and reads out the notifications that pop up on your smartphone. It supports music, calls, voice assistants, and more. This new collection features newly-recorded voices of the Sanrio characters.

     

    The Hello Kitty model is limited to just 300 and is equipped with high-quality Zeeny ANC sound. It has active noise-cancelling to allow the user to be more immersed in their music without distractions, and of course has Hello Kitty’s voice to assist them.

     

    The Pompompurin, Cinnamoroll, Little Twin Stars, and Pochacco models are limited 250. All are equipped with Zeeny Lights which won the VGP audio awards in Japan. These earphones also work with wireless devices.

    Zeeny, Spicetoneは、日本で登録されたNain Inc.の商標です。
    その他、記載されている商品名、技術名および会社名等は、各社の商標または登録商標です。

RANKING

  • DAILY
  • MONTHLY

FOLLOW US