Sebastian Masuda and Felissimo Release Kawaii Multicoloured Miwa Soumen Noodles

13.July.2021 | FASHION / FOOD

Felissimo and Sebastian Masuda’s cute and happy KAWAII COMPANY project released a new collection of multicoloured soumen noodles at Senjutei Somen Chaya on July 11 which are available for a limited time until August 31. The colours of the noodles are naturally-derived.

KAWAII COMPANY 5 Kawaii Soumen Noodles | 1 Set = ¥2,420 (Tax Included)

Digital Catalogue

The cute Miwa soumen noodles are made by Ikeri, a long-standing shop that was established in Nara over 170 years ago. Each noodle colour signifies a different colour: Japanese purple sweet potato, plum, kabosu citrus, beefsteak, and plain. The noodles are packaged in a wooden box featuring KAWAII COMPANY’s key visual designed by Sebastian Masuda along with golf leaf.

The noodles aren’t designed just to look cute – they are authentic in flavour and in how they are made with traditional Japanese techniques.

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    <Comment from Sebastian Masuda>

    “In Brooklyn, New York in 2018, I wandered off to go to the restroom at a club. The male and female signs on the restroom doors had been smashed together, and the sign only said ‘non-gender.’ Bewildered by the unexpected instructions, I opened the door with the usual color and found a completely different sight than I was expecting. Shocked to realize that there were stereotypes hiding unconsciously within me, I returned to the club floor to find the space is as fun as ever. Since then, I’ve wondered if there is a way to break the stereotypes I have. I can’t stop thinking about it. 

    Is breaking down the walls the only shortcut?
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    Comment from Sebastian Masuda

    “COLORS FOR PEACE is an event with a very straightforward theme, and that is for guests to think about peace. Close your eyes. Imagine it. Understand it. Understand how wonderful it is that you can sleep in your own bed at home tonight. We all know how comfortable it is to be able to sleep in our own bed, with our own sheets that have our own scent.

     

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    Which of these dishes would you order?

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    HAPPA STAND is located on a corner in Mino, Gifu Prefecture, surrounded by classic Japanese homes. This area is an important traditional building preservation district and aims to blend the chic with the classic to attract visitors and show off local artisans and food.

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