Rilakkuma x Tower Records Collaboration Includes Exclusive Merchandise and Themed Cafe Menu

24.July.2021 | FASHION / FOOD

Tower Records has announced Rilakkuma x Tower Records Campaign 2021, an event set to run from August 4 to August 29. The retail music chain is joining paws with Rilakkuma and company for a campaign with the theme “Wow, what a surprise!” at Tower Records stores, their online shop, and Tower Records Cafe.

 

Merch collab line-up

Tower Records has collaborated with Rilakkuma every year since 2009. This year sees the arrival of brand new original merchandise, a CD, and themed cafe.

 

The merchandise will be available at 27 Tower Records stores, Tower Records Cafe Omotesando, and online. Enjoy adorable original artwork of Rilakkuma, Korilakkuma, Chairokoguma, and Kiiroitori. There’s lots of freebies to get your hands on too – check out the line-up below.

Available at 27 Tower Records stores, Tower Records Cafe Omotesando, and the online shop

Available at Tower Records Shibuya, Tower Records Cafe Omotesando, and the online shop

Free character cards with every purchase

Red Rilakkuma zabuton floor cushion

For this year’s campaign, Rilakkuma fans can win themselves a zabuton floor cushion too. For a chance to win, you need to sign up online.

Tower Records x Rilakkuma CD cover

Postcard included with CD

The eighth Tower Records x Rilakkuma CD includes background music for doing yoga. There are 15 popular J-pop tracks in total which can be enjoyed for just chilling out to as w2ell.

 

Themed cafe menu

The cafe collaboration at Tower Records Cafe Omotesando takes on an American diner theme. Takeout drinks will also be available at the Nagoya Sakae SKYLE and Umeda NU Chayamachi branches too.

At Tower Records Omotesando

Table mats at Tower Records Omotesando

Rilakkuma, Korilakkuma, Chairokoguma, and Kiiroitori themed dishes, drinks, and desserts

Receive a free fan when you book a table in advance

Receive a free postcard when you order from the collab menu

Set of 3 original stickers

Free postcard when ordering from the Special Menu

Free postcard when you order a takeout bottle

Collect all six stamps in the stamp rally to win a poster

During the campaign, for every piece of merchandise ordered, you’ll receive one of four possible character cards. 20 people who also scan the QR codes included on the cards by September 12 will be randomly chosen to win either a white Rilakkuma zabuton cushion or a ¥3,000 Tower Records gift card.

©2021 San-X Co., Ltd. All Rights Reserved.

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