BEAMS Announces Virtual Sento Bath Experience at Virtual Market 6
BEAMS is set to have its own booth at Virtual Market 6 (Vket6) which will be hosted by HIKKY from August 14-28. At the BEAMS booth, they will be showcasing must-visit sento bathhouses. Vket is one of the biggest virtual events in the world, and uses Web to VR technology so you don’t need a VR headset, meaning people can access it simply by connecting via mobile, PC, or other smart device. This will be BEAMS’ second attendance at the event, and shop staff will appear inside as avatars.
Inside BEAMS ‘Recommended Sento 2021’ Booth at Vket 6
Inside BEAMS ‘Recommended Sento 2021’ Booth at Vket 6
Vket-chan wearing the free towel you get at the BEAMS booth
BEAMS is taking their ongoing ‘Recommended Sento 2021’ project, which is running at Kotobukiyu in Ueno, Tokyo, until September, to the virtual realm in a collaboration with COW BRAND SOAP. As well as collaboration merch, players can use Vket-chan’s 3D avatar and combine it with the free towel to bathe in the bath as her.
The virtual space is decorated with sento pictures illustrated by manga artist and calligrapher Mari Yamazaki. Users can also launch fireworks, and there are various Japanese summer-themed attractions.
The official Vket merchandise will be available on the Merch by Amazon service and can be shipped to Japan, the US, UK, France, Germany, Italy, and Spain.
Running: August 14, 2021 – August 28, 2021
Official Website: https://vket6.v-market.work/
Virtual Talent Kizuna Ai to Hold Global Online Fireworks Event
From her debut in 2016 until 2021, Kizuna Ai was the most subscribed VTuber on YouTube, and the one responsible for the term ‘Virtual YouTuber.’ Now, this legendary star will be holding a concert available to fans of Japanese culture around the world, while also showing off the beauty of a Japanese fireworks festival. The event will take place on Facebook’s Oculus, on the Venues app, on September 25, 2021 in Japan. Anyone who has an Oculus Quest can view the concert for free.
Oculus Venues is a VR video platform, allowing users to enjoy a variety of concerts, sporting events, and comedy shows from the front row. There’s no need to worry about grabbing expensive tickets or dealing with crowds when you can enjoy your favorite events from the comfort of your own home!
In January 2021, Kizuna Ai announced a contract with UTA (United Talent Agency), one of the four major agencies in the United States. In April and May, she went on her first virtual US tour. Under the theme of connecting with everyone in the world, Kizuna Ai is attempting this new challenge using Oculus to get closer to fans than ever before. As a guest artist, world-renowned performers HANABI will perform, blending traditional Japanese culture with cutting-edge technological art in this one-of-a-kind DJ-directed space.
Will you be tuning in to Kizuna Ai’s fireworks concert?
Kizuna Ai Virtual Fireworks Concert
Date: September 25, 2021, 12:00 (September 24, 20:00 PDT)
Where: Oculus Venues
Restream: To be streamed on YouTube (Date to be announced.)
Official Site: https://www.oculus.com/
New Service Allows Fashion Lovers to Participate Virtually in Tokyo Girls Collection Festival
17.August.2021 | FASHION
Fans of the semi-annual fashion festival Tokyo Girls Collection (TGC) are getting a new way to participate in this year’s festivities! As this year’s show is taking place online, the ‘Virtual TGC’ will allow viewers to experience the virtual space in real time during the event on September 4, 2021.
Users can create and design their own avatar, using it to explore the entirely recreated world of TGC in a 3D virtual space with family and friends. In the lobby area, booths will be set up for social networking, and interacting with these spots will unlock secret avatars and items to be used during live performances. By collecting five coins around the lobby area, users will be able to enter the VIP lounge, where a special talk with popular models will be held after the event.
Crossing the lobby area, guests will enter the stage area, which recreates the look and feel of the runway. Special cameras installed at the venue will allow the audience to see angles of the popular fashion show they’ve never seen before!
For those who miss the live broadcast, the show will be streamed again on the following day, September 5. Transcending the boundaries between reality and the virtual world, will the ‘Virtual TGC’ change the way events are held going forward?
33rd Mynavi Tokyo Girls Collection (TGC) 2021 AUTUMN/WINTER
Virtual TGC Live Broadcast: September 4, 2021 13:00-19:30
Virtual TGC Live Broadcast Restream: September 5, 2021 13:00-19:30
*Some content may be restricted depending on location.
Official Site: http://tgc.st/
Miyako Hotel Kyoto Hachijo Launches Sento Bath Hotel Plan
29.July.2021 | SPOT
Miyako Hotel Kyoto Hachijo launched a new hotel plan on July 26 which includes a ticket to bathhouses around Kyoto, a bath amenity set, a hotel-original sento t-shirt, and more.
Available until March 30, 2022, the plan was conceived as a way for tourists to enjoy the ordinary, everyday Kyoto in a way that’s different from people’s usual tourist and sightseeing experiences in the city. Kyoto continues to be a hub for sento bath culture.
Hinode-yu, a bathhouse in Minami Ward, Kyoto
Hotel-original tees are available as part of the plan
Receive a bath amenity set and bathhouse ticket
Kyoto is home to around 100 unique sento bathhouses where people can enjoy a relaxing soak in a giant public bath while chatting. It’s a huge part of Kyoto culture and one which is seeing a steady increase in popularity again with the younger generation.
If you’re staying in Kyoto this year or planning a trip early next year, don’t miss out on this limited-time hotel plan.
Kyoto Sento x Hotel Stay
Purchasing Window: July 26, 2021 – March 30, 2022
Validity Period: August 6, 2021 – March 31, 2022
Kyoto Sento: https://1010.kyoto/
Miyako Hotels Official Website: https://www.miyakohotels.ne.jp/kyoto-hachijo/index.html
Love Live! Nijigasaki High School Idol Club x Oedo Onsen Monogatari Event Announced
The Tokyo-based bathhouse Oedo Onsen Monogatari is set to collaborate with the anime series Love Live! Nijigasaki High School Idol Club with a special event titled ‘Tokimeki Onsen Monogatari’ from July 30 to September 5. This will mark the site’s final collaboration with an anime series as the bathhouse is closing on September 5.
For the collaboration, panels and decorations featuring original artwork of the Nijigaku members is featured around the bathhouse. There’s also a special photospot featuring a backdrop of a scene taken the anime’s second episode.
A lottery draw will take place where you can pay ¥550 for a chance to win a cushion, illustrated print, or bromide. There are also 10 collab drinks as well as three pasta dishes to pick from. Fans can also get their hands on exclusive merch such as keyrings, tees, tapestries, and more.
Tokimeki Onsen Monogatari
Running: July 30, 2021 – September 5, 2021
Location: Tokyo Odaiba Oedo Onsen Monogatari
Official Website: https://corporate.ooedoonsen.jp/
RADWIMPS Tease New Visual and Video For Upcoming Virtual Concert
16.July.2021 | MUSIC
RADWIMPS are set to hold three virtual concerts titled SHIN SEKAI “nowhere” which will be streamed worldwide from July 16-18. The shows will be a unique musical experience that the band and fans will create and share in the virtual space of VARP. In promotion of the concert series, the band released a new 30-second clip and visual. They also held a pre-showing of the concert to the press.
New promo video
Members of the press were granted exclusive access to experiencing the show early at the WHITE CINE QUINTO film theatre inside Shibuya PARCO in Tokyo on July 12. The concert title appeared on the screen, and at the same time, the audience used their smartphones to enter the virtual space as an avatar where they experienced an interactive concert. A talk session was also held with RADWIMPS members Yojiro Noda, Akira Kuwahara, and Yusuke Takeda, as well as Yohei Kajiwara of PARTY, Kairi Manabe, and last but not least Kentarō Ochiai who was the MC for the show. They discussed creating SHIN SEKAI as well as the future of entertainment and music experiences.
Speaking about how the project came about, Noda said, “Last year, we said farewell so a lot of shows on the tour. It was a bottomless pit of sadness. It was at the time when we were wondering what we could do so that our music wasn’t eradicated that we met PARTY. We felt we could do something new, and decided on trying out this virtual concert.”
“It was my first time becoming an avatar,” said Kajiwara. “It was a lot of fun. For example, I could make myself big and enjoy things you can only do in a virtual space.”
Noda added to Kajiwara’s comment, saying, “We could go to space or another world whenever we wanted. Whatever you can’t do in a real concert, you can do at a virtual one.”そ
“If you go virtual, everyone around the world can be in the same place,” explained Takeda. “When I read comments on social media when we did this last time, I saw a lot of people say how they were able to enjoy themselves with people they didn’t know and communicate with people overseas. I feel we were able to foster something new for fans.”
Finishing up the talk, Noda’s final comments were: “I look forward to seeing how we can evolve this technology. I want everyone to be the first people at the door to experience all the incredible things and possibilities we will be able to deliver and to enjoy the excitement of our concerts with lots of others. Please look forward to it on the day.”
RADWIMPS – SHIN SEKAI “nowhere”
Dates: July 16, 2021 / July 17, 2021 / July 18, 2021
Times (Each Day): 11:00 / 16:00 /22:00 (JST)
Official Website: https://rad.varp.jp/en.html
Chiba’s New Sento Bathhouse Collaborates With BEAMS in the Run Up to Spring 2022 Opening
Next spring will Oakland Group open the new sento bathhouse Ryusenji no Yu Spa Metsä Okata. The bathhouse is has teamed up with Japanese fashion brand BEAMS and released a collection of original items at Ryusenji no Yu’s online store on June 28.
Mesh Tote Bags: ¥2,970 Each (Tax Included)
Mesh Satchels: ¥2,420 Each (Tax Included) / Mesh Pouches: ¥1,980 Each (Tax Included)
Salt Pillow: ¥2,970 (Tax Included) / Salt Eye Mask ¥3,300 (Tax Included)
Shower Sandals: ¥2,200 Each (Tax Included)
Towels: ¥1,980 Each (Tax Included)
Socks: ¥1,980 Each (Tax Included)
Acrylic Keyrings: ¥1,540 Each (Tax Included)
Dakimakura Hugging Pillow: ¥3,850 (Tax Included)
T-Shirts: ¥2,970 Each (Tax Included)
Pins: ¥300 Each (Tax Included)
Water Bottles: ¥1,650 Each (Tax Included)
The merchandise line-up was overseen by Kazuyoshi Minamimagoe, Executive Director at BEAMS. It includes durable mesh bags, shower sandals, and other must-have items when enjoying a day at the spa. There’s also a t-shirt collection illustrated by Kao Okata, a hugging pillow, salt eye mask and pillow which are said to cool you down after a hot bath, face towels, socks made in collaboration with the old-time brand GLEN CLYDE, and more.
BEAMS has held many projects and been active in creating know-how solutions for other brands and businesses at their select shops. In 2019, they created a Business Production Team which enabled them to expand their business reach by developing products, content, promotional material, and so on. Their work doesn’t stop at the products featured in this article – they also create work uniforms, interior design, create signs for facilities, produce e-commerce sites, and much more.
Ryusenji no Yu Spa Metsä Okata x BEAMS Original Items
Released: June 28, 2021
Buy exclusively at Ryusenji no Yu: https://www.ryusenjinoyu.shop
*Not sold at BEAMS
Tokyo’s Jujo-yu Public Bathhouse Receives Full Cafe Renovation
Juyo-yu is a public bathhouse in Jujo, Tokyo, and remains the only one in the area. Since last year, Yutonamisha, a company specialising in the succession of bathhouses, has offered management support to Juyo-yu and has held various projects in an effort to protect the bathhouse as an important part of the town. Part of that has been to completely renovate the cafe at Juyo-ju to help it escape from closing down.
Juyo-yu’s cafe space was first built in 1985 as a means to “provide customers with even more healing.” It’s rare for a bathhouse in Japan to have its own coffee shop, making the cafe at Juyo-yu one of its greatest strengths and features. At present, however, it is not a very well-known cafe, and it suffers from various interior design problems such as it being difficult to enter and being hardly functional – problems actually highlighted by customers themselves. By undergoing renovation, and functioning as a proper cafe, it will increase the appeal of Juyo-yu and therefore its profits. It has now transformed into a comfortable, impactful space.
The name of the new cafe is Kissa Shinkai (Cafe Deep Sea). Gorgeous, blissful decor runs from the baths to the cafe , with the tiles used in the women’s bath also used for the cafe’s interior design. Shinkai also has a brand new menu with the kind of food and drink people would love to enjoy after a hot bath, such as cream soda, coffee, cake, and more.
Public Bathhouse Juyo-yu (銭湯・十條湯)
Crowdfunding: June 19, 2021 – July 18, 2021
Crowdfunder Page: https://camp-fire.jp/projects/view/434569
Address: 1-14-2 Jujonakahara, Kita-ku, Tokyo, 114-0031, Japan
Opening Hours: [Mon-Sat] 15:00-23:00 (Closed Fridays) / [Sun] 8:00-12:00, 15:500-23:00
*Cafe is running on reduced hours, closing at 20:00. Currently being renovated so the cafe is closed.
Official Twitter: https://twitter.com/jujoyu_1010?s=11 (@jujoyu_1010)
BEAMS Showcase Their Historical Fashion Archive at The National Art Center in Tokyo
BEAMS is celebrating its 45th anniversary this year. At such an important milestone, it’s important to take a look back at where the brand has come from, and so BEAMS is taking part in the Fashion in Japan 1945-2020 exhibition that opened at The National Art Center, Tokyo, last Wednesday. Followers of the Japanese fashion are able to see their early products when they first opened in the late 1970’s to their Shibuya Casual style, known as Shibu-Kaji, from the late 80’s. It’s an historical, nostalgic throwback across their archive. Exclusive merchandise is also being sold featuring the ‘American Life Shop BEAMS’ logo which they branded upon establishing the brand.
A look at just some of the exhibits on display
BEAMS shopping bag from 1977
Shibu-Kaji outfit from late 1980’s
Exhibition-exclusive souvenir merch inspired by vintage BEAMS
This exhibition follows the unique trajectory of Japanese clothing, especially in post-World War Ⅱ Japan, as seen from both sides: that of designers who transmit culture by creating clothes and ideas, and that of users who receive it by wearing the clothes and at times create era-defining grassroots fashion movements. It offers a comprehensive overview that references the predominant media of each era, such as newspapers, magazines, and advertisements.
In the mid to late 1970’s, BEAMS was at the forefront of spreading casual wear to people, stocking some of the country’s most notable brands and designers. BEAMS opened its first store in Harajuku in 1976 where it sold shirts, shoes, and other items. In 1977 they introduced their own shopping bag, and the following year opened up their first BEAMS F selling traditional men’s style clothing. It was around this time that beams released their POPEYE magazine too. All of this and more is explore at the exhibition along with commentary.
A talk event titled “Lifestyle Tips: POPEYE & BEAMS” will also take place on July 3 at the museum.
Fashion in Japan 1945-2020
Running: June 9, 2021 – September 6, 2021
Venue: The National Art Center, Tokyo
Address: 7-22-2 Roppongi, Minato-ku, Tokyo
Opening Hours: 10:00-18:00 (Until 20:00 on Fridays and Saturdays)
*Last entries 30 minutes before closure
*Exhibition content subject to change
Official Website: https://www.nact.jp/english/exhibitions/2020/fij2020/
Title: Lifestyle Tips: POPEYE & BEAMS
Date: July 3, 2021
Venue: The National Art Center, Tokyo
Japan’s Virtual Art Museum ‘In ART’ Announces Abstract Painting Solo Exhibition by CBA
15.June.2021 | FASHION
In ART is a Japanese virtual art museum displaying works by a line-up of specially-selected artists. The museum is accessible through VR where users can not only look at art pieces but watch commentaries by the artists as well as shop at the museum store.
In ART has revealed that abstract painter CBA will be the third in a line-up of solo exhibitions. CBA is a graphic designer with over 20 years of experience and is also active as a musician both in Japan and overseas. They changed jobs to become an artist in 2010, and since then, their unique style which breaks language and cultural barriers has garnered them many fans from outside Japan. Most recently, CBA opened a solo exhibition at Franck Muller Boutique in Madrid, Spain. Their work is inherently universal, getting through to people regardless of age, language, or culture, something which is best appreciated when seen for yourself, and is now observable at In ART.
Some of CBA’s works on virtual display
CBA | Comment
-shine on the life- Pray for better life
“The foundation of my work is built on putting together different elements to create something, just like how you would techno music. Colours and shapes elicit emotions and smells. Abstract painting isn’t just playing around experimenting or taking chances—it’s something that’s formed and composed, and I’d love for people to enjoy that aspect when looking at my work. I urge you to enjoy the colours, shapes, and compositions as you would music.”
In ART opened as a service offering people the opportunity to spend time enjoying art, even alone in their own house, as well as serving as a platform to support artists. Its aim is to make art a normal part of of everybody’s lives, and it does this in the form of a virtual museum which uses 3DCG technology. While it is an art museum, you don’t have to pay to enter. You can enjoy artwork at your leisure on your favourite device, and if there’s a piece you want to buy, then you can.
Don’t miss the abstract work of CBA in their virtual solo exhibition.
TOKYO SENTO Festival: Connecting People With Art Through Japanese Bathhouses
TOKYO SENTO Festival 2020 is taking place as part of Tokyo Tokyo FESTIVAL, an initiative that’s hosting a diverse selection of of cultural programs in the run up to the Tokyo Olympics, promoting its appeal as a city of arts and culture.
The project launched on May 26 at 500 sento in Tokyo. It covers many forms of Japanese art from manga, to Art Brut (outsider art), contemporary art, popular characters,
and more, all of which are serving to create artistic bathhouses. Two artists to look out for are their Art Brut to Haginoyu in Tokyo.
Art Brut is an art based on original methods and ideas that are not confined to existing expression methods. “Abundance comes from human connections” will be performed by Takeru Aoki and Kiyomi Hoshi.
If you’re in Tokyo this spring and summer, don’t miss out on the Tokyo Sento Festival.
TOKYO SENTO Festival 2020
Running: May 26, 2021 – September 5, 2021
Where: Bathhouses in Tokyo
Art Brut Special Hand Towel Exchange Period: August 5, 2021 – September 5, 2021
Official Website: https://tokyosentofestival.jp/
*Content subject to change depending on COVID-19
Kate Spade New York x BEAMS Reveal Sustainable Capsule Collection
20.May.2021 | FASHION
BEAMS COUTURE, an upcycle and handmade fashion label by BEAMS, is set to collaborate with Kate Spade New York to release a limited-edition capsule collection on May 27, 2021
Kate Spade New York × BEAMS COUTURE
cherry tote | ¥80,300
bella plaid tote | ¥80,300
american plaid tote | ¥99,000
cherry small pouch wristlet | ¥49,500 – american plaid small pouch wristlet | ¥66,000 – bella plaid small pouch wristlet | ¥49,500
furoshiki clutch | ¥16,500
patchwork dress | ¥110,000
The collection was conceived by BEAMS COUTURE designer Romi Mizukami who wanted to decrease the amount of fabric waste by creating something sustainable and long-lasting like quilts. It includes a tote bag, bath bag, pouch, and dress, each inspired by American quilts. The items feature assorted deadstock print and incorporate elements of Japanese tradition.
The collection is a display of Japanese craftsmanship, combining embroidery, wasou Japanese clothing, and other techniques to create a wholly unique capsule collection. Those interested can purchase the line-up from select BEAMS JAPAN branches, Kate Spade New York stores, and online, in Japan. The collection is also available outside Japan at Kate Spade New York branches in the US and the brand’s US online store.
Don’t miss out on this sustainable Japanese ensemble by Kate Spade New York and BEAMS COUTURE.
Kate Spade New York x BEAMS COUTURE
Release Date: May 27, 2021 @ 11:00am (JST)
Buy in Japan
BEAMS JAPAN: BEAMS JAPAN, BEAMS JAPAN Shibuya, BEAMS JAPAN Kyoto
Kate Spade New York: Ginza, Ginza Mitsukoshi, Roppongi, Lumine Shinjuku, Seibu-Ikebukuro, Isetan Niigata, JR Nagoya Takashimaya, Nagoya Midland Square, Namba Parks, Iwateya)
*Pre-orders opened May 12, 2021
Buy in US
Kate Spade New York stores
Kate Spade New York Online: https://www.katespade.com
Explore Harajuku Virtually as Virtual Shibuya Announces New Harajuku Area
Virtual Shibuya has announced that its new Harajuku area will open on May 25, 2021. The virtual experience is hosted on Cluster, a virtual social media platform.
Shibuya 5G Entertainment Project launched the “Virtual Shibuya” back in May of last year in collaboration with KDDI, Shibuya Future Design, and the Shibuya Tourism Association. Officially recognised by Shibuya City, Virtual Shibuya comes in response to the effects of the COVID-19 pandemic which has brought tight restrictions to the economy and people’s way of life. It enables people to continue enjoying entertainment from the comfort of their homes by participating in a whole host of virtual events and activities. The project aims to deliver content from Shibuya with live performances from artists, art exhibitions, talks, and more. The use of 5G and the latest cutting edge technology connects the real Shibuya to a virtual space, combining the realms of the digital and real world.
Virtual Harajuku is the second area to open in the service and brings together the iconic locations surrounding Jingumae Crossing such as Laforet Harajuku and Tokyu Plaza. As part of the new area’s launch, Japanese pop icon Kyary Pamyu Pamyu has been announced as a Special Supporter of the service. The singer and model made her debut on the streets of Harajuku with her unique fashion. Ten years since her debut, she will continue promoting Harajuku from the service.