Blue Bottle Coffee Opens New Cafe Inside SHIROIYA HOTEL in Gunma

14.September.2021 | FOOD / SPOT

Initially announced in July of this year, Blue Bottle Coffee Japan will open their newest shop on the premises of the SHIROIYA HOTEL in Maebashi, Gunma Prefecture on September 17, 2021. The new shop is part of a recent initiative to revitalize the city, and make Maebashi an inspiring art and culture destination.

 

Shiroiya Cafe Limited Menu

Blue Bottle Coffee x Nakamata Fuwafuwa Wanuki Coffee Cream & Anko

 

Shiroiya Cafe Limited Item

Blue Bottle Coffee x Nakamata Maebashi City Tote Bag (Limited quantities available)

 

SHIROIYA the PÂTISSERIE×BLUE BOTTLE COFFEE 

Grapefruit and Coffee Tart

 

Maebashi was once a large manufacturer of silk, and was crucial to Japan’s modernization. In 2016, a number of creative minds from both Japan and abroad gathered in the city with the goal of revitalizing the town center. With that in mind, they first renovated the 300-year-old Shiroiya Ryokan, opening the SHIROIYA HOTEL in December 2020. Blue Bottle Coffee was a perfect fit for the project, with a continued goal of fostering community and using their proceeds to help develop towns and cities.

 

Blue Bottle Coffee Shiroiya Cafe as designed by Keiji Ashizawa Design, also responsible for designing cafes in Minatomirai and Shibuya. Keeping with a comfortable theme, the cafe is designed to let in ample amounts of light. Historic bricks from Maebashi were a key material used in the flooring. Both the SHIROIYA HOTEL and the new Blue Bottle Cafe feature art pieces by Yoshio Shirakawa, an artist from the area.

 

The Blue Bottle Coffee x Nakamata Fluffy Wanuki Coffee Cream & Anko is only available at the Shiroiya Cafe, and is a collaboration with Wamukashi Nakamata, a confectionary shop in town. A special Maebashi-themed tote bag will also be on sale in limited quantities.

 

To commemorate the opening of the Shiroiya Cafe, the PÂTISSERIE, located inside the hotel, will serve a limited-time Grapefruit and Coffee Tart.

 

Would you like to visit Maebashi on your next trip to Japan?

 

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    ICHIJO Jigokumushi

     

    ICHIJO Jigokumushi Matsuba Crab

     

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