Kyary Pamyu Pamyu’s 10th-anniversary website, created by IN FOCUS studio, is now an award winner! The website won the ‘Site of the Day’ award for the best website of the day worldwide at the FWA and CSS Design Awards, the world’s leading awards for web design.

The site was created to celebrate the 10th anniversary of ASOBISYSTEM artist Kyary Pamyu Pamyu. When visiting the site, fans are greeted with a slot machine created from images of the artist over the years, resulting in 1,000,000 different patterns. Filled with Kyary’s typical humor, the website was made to show gratitude to the millions of fans who have supported the artist over the years.

Last month, Kyary performed at Coachella, the world’s largest music festival. This marked her first US tour since the pandemic began in 2020. Upon her return to Japan, the artist began the second half of her 10th-anniversary tour, which will culminate in a solo performance at Nippon Budokan in October.

Comment from Kyary Pamyu Pamyu

“…I’m shocked!!

I’m so happy that my 10th-anniversary website received such amazing awards! I just started the second half of my tour in Japan, and having received this awesome news, I’m even more excited to get out there and do my best on stage! To everyone at IN FOCUS–thank you so much for all the hard work you put into the site!”

Awards Won
FWA – FWA of the Day
CSS Design Awards – Site of the Day

Winning Site
KPP 10th Anniversary Special Website
https://kpp10.jp/

In conjunction with Kyary Pamyu Pamyu’s 31-show nationwide tour celebrating her 10th anniversary, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. At each stop, Kyary collaborates with a local company to help bring more attention to smaller regions and businesses. The details of the artist’s collaboration project in Fukushima have been revealed ahead of Kyary’s performance there on May 20, 2022.

In Fukushima, Kyary is teaming up with Kourakuen, one of Japan’s leading ramen chains dating back to 1954. For this collaboration’s logo, Kourakuen’s logo has been transformed as an homage to Kyary’s 2012 song Fashion Monster. The fan-favorite track has appeared in ad campaigns and is a must-play for the singer at concerts! 

Known for its tasty ramen and gyoza, Kourakuen has been a local favorite for almost 70 years. While the menu hasn’t changed too much since the early days, the chain is known for releasing some unique offerings, like chocolate Ramen on Valentine’s Day and natto miso ramen this spring. 

For this collaboration, fans can grab a branded Ramen Monster Spoon, perfect for slurping up your favorite bowl of ramen.

Those who want to grab this item will want to head to the LOCAL POWER JAPAN Project online store by May 29. The spoon will also be sold in limited quantities at the Iwaki Aryan Arts & Culture Exchange Center Lobby in Fukushima on May 20. 

A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. It will be available on the LOCAL POWER JAPAN Project online store until May 29!

Celebrating the 10th anniversary of her major-label debut, Kyary Pamyu Pamyu is staying active in 2022. Currently on the second half of her 30-show Japan tour to celebrate her 10th anniversary, the artist will perform a solo concert at Nippon Budokan in October. On May 15, Kyary performed in Akita, and the artist has released details about another collaboration as part of the LOCAL POWER JAPAN Project, launched to energize Japan through the appeal of regional towns and cities.

In Akita, Kyary is teaming up with ‘a.base,’ founded in 2020 to “create new food based in Akita.” The company grows rice and vegetables in the very rich soil of a 30-hectare area in the Asamai district of Hirakamachi in Yokote City, Akita Prefecture, and is also engaged in the development and sales of agricultural products. This unique company was founded by a young man in his 20s–a former bank employee–with a strong desire to revitalize the local agricultural industry, which is currently facing a serious shortage of successors. Aiming to pursue a new form of agriculture, the company reached out to Kyary and the LOCAL POWER JAPAN Project in the hopes that participating would spread their message to more people, inspiring the masses to learn more about agriculture as an essential and creative industry. 

Immediately interested, the LOCAL POWER JAPAN Project started the collaboration with an homage to Kyary’s 2013 song Mottai Night Land. In Japanese, mottainai means ‘wasteful,’ and the message for the new collaboration is that Japanese agriculture and the Akita region will go to waste if not protected. 

Mottainai to Rice (300g/5kg)

Collaboration T-shirt

A collaborative product available in original packaging, Mottainai to Rice is Akitakomachi rice grown in-house in Asamai Hirakamachi, Yokote City, Akita Prefecture. Grown under special cultivation standards, all pesticides and chemical fertilizers are halved compared to conventional growing methods. 

A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. Grab it at the LOCAL POWER JAPAN Project website by May 27!

Trilingual Gen-Z singer ASA Wu is a rising star. The artist has roots in Taiwan and Japan, and the gap between her powerful voice and cute baby face is attracting attention from both the music industry and other creative fields. Since the release of her debut song Bloomer in April 2021, she has continued to gain momentum, debuting her first EP omen alongside the music video for MO-MO, a sexy electronic dance hit making waves worldwide.

ASA Wu’s highly-anticipated new single Uncolor was released on April 8, 2022, and is currently being featured as a part of the Artiswitch anime project. Artiswitch, a collaborative anime series made by SUNRISE (Mobile Suit Gundam, Love Live!) and ASOBISYSTEM, Kyary Pamyu Pamyu’s agency, premiered on YouTube on May 28, 2021. The series brings together a wide range of content pulling from fashion, art, and music trends, especially those found in Harajuku.

MOSHI MOSHI NIPPON recently sat down with Asa Wu to chat about her career, her charm, and to get a closer look at her true self. 

The Artist’s Early Interest in Music

“I’ve been singing since I was a kid. I’d sing at home and put on shows by myself. When we’d sit down for dinner, I’d tell my parents I was going to put on a dinner show. When I lived in Taiwan, before I’d go to bed, I’d ask my grandma to listen to me. But honestly, the praise I got didn’t mean much to me as a little girl. I knew a lot of kids who would do their best to help around the house just to get praise, but for me? I just wanted to make everyone happy by singing.” ―ASA WU

ASA Wu’s journey into the world of music began early in her childhood. As a young girl, she was overjoyed to see her family enjoying her singing, inspiring her to chase a music career. Her family remains her primary motivation to this day. Her voice has a warm quality to it, and it’s clear when speaking to ASA Wu that singing comes naturally to her.

Music and ASA Wu

“This might be cliche, but if I had to describe music to myself, I’d say “NO MUSIC, NO LIFE.” It’s like, when I’m sad or stressed, what do I do? Everyone has their own ways to clear their mind or destress, but for me, it’s only music. Music is easy–it can instantly change your mood. It can make you feel happy, it can motivate you. Just listening is such a simple thing to do, but it can really change your behavior and your actions. That’s what I aim to do for people with my music.”

―ASA WU

For ASA Wu, music is akin to life itself. No matter what troubles or challenges life brings, music is there. Music can conquer stress and offer clarity when her emotions are muddled. When writing lyrics, the singer defaults to taking an emotional approach, drawing inspiration from characters in the stories she writes in her head, or from the life lessons she writes in her notebook each day. Through her music, Wu wants to share feelings that people may have never been able to express before. Just as music has supported her, she only wants her music to support others.

Uncolor Music Video

About the New Track, Uncolor

During the songwriting process for her new track Uncolor, Wu decided to express a world in which darkness and light coexist, utilizing an already-created story and beat. The singer says that her favorite lines in the song are “Feeling Sad, you were in that lonely-colored sky,” and “No matter the color, I can’t see the Night Sky.” When asked why, the singer responded candidly. 

“The sky at night may look black, but depending on the state of a person’s mind, it could really look like any color. I just put that thought into words. In the lyrics, I also included the phrase “my friends,” because I wanted to reach out to everyone on earth. We’re all friends.”

During the recording, Wu was conscious of how she could share her feelings through her singing voice. The thought inspired her to darken the room in the hopes that her song could add color to it.

Uncolor is a collaboration between ASA Wu and NANCY SNAKE, an illustrator known for her psychedelic pop worldview that combines realism and romanticism. The collab was made for the ongoing Artiswitch project. 

For ASA Wu, collaboration is a means of discovery, where each artist’s individual colors overlap to create something completely new. She also sees it as an encounter with another self–someone new, born from working with another person. Expectations are high for Wu going forward after seeing how much progress she has made as an artist already.

“I hope that I can convey with my voice what I want to convey with my music, and what I feel like so many of my listeners also want to convey to the world,” the singer said to those who have listened to her songs.

“When I read messages from fans, I really try to understand what they’re thinking. I often empathize with their emotions, and I want to put those emotions into my music,” Wu says. “I want people to hear my songs and think “wow, I’m so glad ASA sang this!” I hope to become an artist worthy of all of this praise, and I want people to be glad that they supported me. Look forward to what’s coming next!” The artist finished the interview with a wide smile. 

ASA Wu has already inspired an army of fans with her Gen-Z outlook, warm vocals, and one-of-a-kind sound. Try taking a deep breath while listening to her new song Uncolor. Maybe there’s a message in there for you.

TEXT: Natalie（MOSHI MOSHI NIPPON）

ASA Wu

Instagram: https://www.instagram.com/asawurarara/

YouTube: https://www.youtube.com/channel/UCodMTlxqMqMr4_EGGY3ilYw

Last month, Kyary Pamyu Pamyu performed on the Gobi Stage at Coachella, one of the largest music festivals in the United States. The singer has now returned to Japan for the second half of her ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ seeing the singer performing 30 shows across Japan. The tour will conclude with a solo performance at Budokan in October. 

In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities and has been attracting major attention. Kyary’s newest collaboration in Yamagata has been announced ahead of her concert there on May 13!

The singer will be collaborating with Shelter Nanyo Hall in Nanyo, Yamagata, a small town of only around 30,000 people. The hall is the world’s largest wooden concert hall, made entirely from laminated local cedar. It uses the most advanced fire-resistant technology for wood in Japan and was certified as the world’s largest by Guinness World Records in December 2015. The multi-functional hall can seat over 1,400 people, and the property also features a Japanese-style tea room, meeting rooms, an open tree-growing space, and more.

“I want the local population to be incredibly proud of this magnificent wooden structure,” said Norihito Shimanuki, the hall’s director. “Through this concert hall, we’d like to promote Nanyo and Yamagata Prefecture both domestically and internationally.” 

The collaboration logo for the newest partnership was inspired by the ‘KPP NANDA COLLECTION LIVE in HAWAII’ visual. The one-night-only concert was held in July 2014. Since the main focus of this team-up is ‘wood,’ the visual’s palm tree has been transformed into a cedar tree!

A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only starting May 12. Support Japanese businesses and pick one up while you can!

FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From Harajuku to the World.” On May 3, the girls held a free solo concert titled “Find my Cutest Part,” attracting tons of new fans and lighting up social media.

Tickets for the group’s first concert on April 10 at Shirokane-Takanawa SELENE b2 sold out instantly, and the girls have been looking for a way to give back to their incredibly passionate fans. Sadly, the April 10 performance was postponed after the members and staff tested positive for COVID, so the content was changed and admission was free!

During the show, FRUITS ZIPPER announced that their introductory live show will now be held on July 16 at the same venue. The girls also announced that their first solo concert will be taking place on September 12 at Ebisu LIQUIDROOM.

Stay tuned to see what FRUITS ZIPPER does next!

In April 2022, Kyary Pamyu Pamyu performed at the world’s largest music festival Coachella, held in California. Following this incredible moment in her career, the singer played a solo concert at the Fonda Theater in Los Angeles. American fans were thrilled to see her return to the states after three years, with any overseas performances canceled due to the pandemic.

During the most recent stop on her domestic tour, Kyary announced that she would be performing a solo concert at Nippon Budokan for the first time in six years. The concert will be the final stop on the singer’s 10th-anniversary tour and will be held on October 19, 2022.

The announcement was made on May 7, the first day of the second half of Kyary’s current tour. The LINE CUBE SHIBUYA in Tokyo housed the singer upon her return from the states and tickets were sold out with fans excited to see what beloved tracks the Harajuku symbol would perform!

The setlist for the performance featured highlights from Kyary’s decade-long career. The artist performed Candy Racer from her new album; Invader Invader, a current smash-hit on TikTok; the ever-popular Harajuku Iyahoi; the Halloween anthem Crazy Party Night ~Pumpkins Strike Back~; and Gentenkaihi, the track celebrating Kyary’s special anniversary.

During the MC portion of the performance, Kyary shared details of a certain moment during Coachella that made a huge impact on her. The singer was concerned that no one would show up to her concert, as she was scheduled to perform at the same time as global stars Billie Eilish and 21 Savage.


“Kyary, it’ll be fine,” one of her dancers said. “We’ll be on stage together. You’re not alone, so go out there and do what you always do!” Such a powerful message brought Kyary to tears. 

During the second weekend performance, Kyary performed alone for the first time in her decade-long career after her dancers suffered from a sudden illness. She wrote their initials on her hands during her set to keep them with her. She emotionally thanked the audience for coming and said that she would not have been able to perform if the fans hadn’t given her the strength to do so.

Starting with a show in Yamagata on May 13, Kyary will tour 16 more cities around Japan. She will then perform at the Second Sky Music Festival hosted by Porter Robinson at the end of October in the U.S. Her world tour, Kyary Pamyu Pamyu 10th ANNIVERSARY WORLD TOUR CANDY WAVE, will start in November.

Advance tickets for the Budokan concert will be available to fan club members until May 16. The official website will begin general sales on May 20. 

©Aki Ishii

Last month, Kyary Pamyu Pamyu performed on the Gobi Stage at Coachella, one of the largest music festivals in the United States. Her Weekend 1 performance was streamed live worldwide and trended on Twitter in both the U.S. and Japan. After an accident during the second weekend left the singer alone on stage, many wondered if she could pull of a dazzling performance. Kyary’s joy and excitement completely transfixed the massive crowd, and the artist has drawn praise from around the world for her talent and passion.

Kyary has returned to Japan to continue her ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ seeing the singer performing 30 shows across Japan. On May 7, she’ll perform at LINE CUBE SHIBUYA in Tokyo.

In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities and has been attracting major attention. To celebrate the Tokyo leg of the tour, a new Tokyo collab has been announced!

Kyary is teaming up with Kimuraya Sohonten, a bakery that has been in business for over 150 years. The brand is known for inventing the anpan sweet bun in 1874. Given how much this simple food has influenced Japanese culture, it seems appropriate to team up with Kyary–the singer has brought Japanese influence around the world and continues to inspire fans with her creativity and sweetness. 

For the collaboration, fans will be able to purchase the aptly-named ‘Ninjari Anpan,’ based on Kyary’s hit song Ninjari Bang Bang released in 2013. The limited-edition set includes five different flavors of anpan and shows Kyary in her ninja attire on the box. Concertgoers can purchase these sweets at the show on May 7, and they will also be available at select Kimuraya stores and online.

A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only. Support Japanese businesses and pick one up while you can!

Kyary Pamyu Pamyu is staying active in 2022. Celebrating the 10th anniversary of her major label debut, the artist recently performed at Coachella, one of the largest music festivals in the United States. On October 21, 2021, she released her first full-length album in three years, ‘Candy Raver.’ In January, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ which will see the singer performing 30 shows across Japan.

 In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities, and has been attracting major attention. Announced earlier this month at the singer’s performance in Chiba, the Kyary Train finally set out on the Choushi Electric Railway starting April 29. 

On April 1, Choushi Electric Railway president Katsunori Takemoto tweeted out something strange and hilarious: “Choushi Electric Railway has tons of problems, so we’ll change our name to Choushi Warui (‘In Bad Shape’) Railway starting today.” The self-deprecating post is on brand for the railway which is known for struggling with a lack of riders over the past decade. Social media blew up following the tweet, with many wondering if it was simply a poor April Fool’s Joke. Shortly after, a collaboration image between the railway and Kyary Pamyu Pamyu’s popular track Mondai Girl appeared. Commemorative versions of a one-day ticket for the train line are on sale now.

It was also announced that a fully-decorated collaborative train would begin running in late April, though the president remarked that the number of interior decorations would depend entirely on how much the company could fit into the budget. Of course, following this plea, support began pouring in from all over Japan. Now, the entire staff, including one new employee, is ready to welcome guests. Each ticket will come with a sticker, on which is written the president’s heartfelt plea: “I want the Kyary Train to run without any issues!” So far, so good.

The collaborative train is called the ‘Kyary Train with Plenty of Problems,’ and takes place inside a flashy pink train perfectly encapsulating the singer’s image.

Inside the train car, guests are transported into the world of the Mondai Girl music video. Pink, yellow, and blue balloons fill the space, with plenty of other homages present. The ads on display on the train are also full of confessions by Choushi Electric Railway staff, Choushi City residents, and Kyary, regarding their individual problems.

While the collab train is running, riders are encouraged to write a message of support on the right half of the sticker and post it on a special board to be erected at Kannon Station on April 18. 

“I would like to renovate the old and problem-filled Kannon Station into Kyary Station,” president Takemoto said recently. He is also looking into erecting a photo booth pulling inspiration from the press conference scene in the Mondai Girl music video while cleaning up the area to draw in new customers. Be sure to check out the collaboration this spring and summer!

IDOLATER is now a five-member group after adding two fresh faces! The idol group is part of KAWAII LAB., a project aiming to introduce the world to popular Japanese idol culture. Announced at the group’s solo concert ‘New IDOLATER’ on April 24, Fuuka Oishi and Ririka Satsuki have joined the current lineup, Ayu Okuda, Kurumi Tsukishiro, and Yukino Fushiki. 

IDOLATER was formed after becoming finalists in the ASOBISYSTEM THE AUDITION 2018 competition, and the girls are known for exploring the boundary of music, fashion, and other unique aspects of culture through an idol perspective. 

Ririka Satsuki is a solo artist based in Fukuoka with an incredible husky voice. Fuuka Oishi has previously worked as a model and is popular with creators for her sweet yet listless atmosphere. This is the first time either has worked as a model. 

Check out the group’s first performance as five members below!

Swipin’ Flickin’ – IDOLATER  (Live at Ebisu CreAto, April 24, 2022)

IDOLATER will also begin holding regular concerts at Ebisu CreAto starting in May 2022.

Comments from New Members

Fuuka Oishi

My name is Fuuka Oishi, and I’ve just joined IDOLATER.

When it comes to singing and dancing, I’m very inexperienced, but with the help of the other members, I’ll practice hard each and every day!

The first time I stood on stage, it really hit me–I’m becoming an idol. When I saw the fan’s kind faces in the audience, my nervousness turned into fun!

IDOLATER will continue to grow and evolve into something great, so I hope you’ll keep an eye on us!

Although I’ve just started my life as an idol, I have big dreams. I’ll do my best to make it to Budokan!

I’ll do my best as a member of IDOLATER, a group I love so much.

Please support me!

Ririka Satsuki

I’m Ririka Satsuki, a new member of IDOLATER.

I used to be a solo singer, and this is my first time as an idol. I’m really nervous but also incredibly excited about what the future will bring. The other members are always making me laugh and giving me the strength to do my best. 

If there’s one goal that drives me more than anything, it’s my dream of performing at Budokan. 

We want our fans to come along too!!!!

I’ll do my best, so please continue to support me!

Following her storming sets at this year’s Coachella Festival and the 10^th anniversary of her debut album, globally celebrated Japanese Pop Icon Kyary Pamyu Pamyu will return to the UK for the first time in four years to perform at London EarTH Concert Hall on Friday 25^th November. Tickets go on sale Friday 29^th April at 10am via www.gigsandtours.com and www.ticketmaster.co.uk. Full European tour dates here.

The new UK show not only in celebration of the 10th anniversary of her debut album but will also see her perform tracks off her fifth album Candy Racer. The show also succeeds a major Japanese tour and dates across Europe.

Kyary Pamyu Pamyu began her career working as a model for a number of Harajuku-based magazines. Appearing on countless covers, her outspoken style and unique worldview have attracted global attention, with her captivating doll-like appearance inspiring many to learn more about Tokyo street fashion. Kyary made her music debut in 2011 with the mini-album Moshi Moshi Harajuku produced by Yasutaka Nakata of CAPSULE fame.

The music video for PONPONPON has been viewed over 180 million times. Her hit song Ninja Re Bang Bang was remixed by globally-renowned DJ Steve Aoki for the Nintendo Switch title Ninjala. In addition to her numerous performances around Japan, Kyary has also embarked on four successful world tours. In 2021, the artist’s 10th debut anniversary, Kyary launched the new KRK LAB label.

Kyary Pamyu Pamyu continues to fascinate her fans with her free-spirit and original expressions that one would never imagine from her cute appearance. Her presence as an icon of “HARAJUKU,” a combination of artist and fashion activities, has attracted attention from all over the world.

Kyary Pamyu Pamyu recently performed at Coachella, one of the largest music festivals in the U.S. Keeping the momentum going, the singer gave her first solo performance in four years at the Fonda Theater in Los Angeles on April 18, 2022. 

The LOCAL POWER JAPAN Project, launched alongside Kyary’s current Japan tour to help energize rural Japanese locales, made its first appearance in America on April 19. Little Tokyo in Los Angeles has the largest number of Japanese people in the United States, making it the perfect place to hold a commemorative event. During the celebration, panels of each participating company and region were on display, and Kyary herself explained the project to the visitors in person.

This initiative aims to bring attention and support to local industries and to inspire more tourism to rural areas. The 30 stops on the new tour include many that Kyary has not visited before, and were chosen based on the singer’s desire to perform for fans who may not typically be able to attend one of her shows.

Little Tokyo, the largest Japanese town in the U.S., is located in downtown Los Angeles and was established at the end of the 19th century. The collaboration logo with Little Tokyo features a colorful retro theme and is an homage to Kyary’s first album Pamyu Pamyu Revolution. Products made in collaboration with the LOCAL POWER JAPAN Project are now on sale for a limited time at several Little Tokyo stores.

A collaboration T-shirt is also on sale, featuring the new logo on the front and Kyary’s 10th-anniversary logo and project logo on the back. These are available on the LOCAL POWER JAPAN Project for two weeks starting April 20, so get one before they’re gone!