BiSH Appears on First Front Cover of the Reborn Fashion Magazine Zipper

19.March.2022 | FASHION

DONUTS and ASOBISYSTEM will begin reprinting the legendary fashion magazine Zipper starting March 23, 2022! The commemorative first issue will feature girls group BiSH on the cover, and the girls will also take center stage in a six-page special feature.

 

The first feature will feature plenty of what Zipper is known for–Harajuku street photography. The magazine is filled with unique talents who are looking towards the future of Tokyo’s style. The theme, simply put, is “I decide what’s fashionable!” 


The grand prize winner of the Zipper model audition will also be announced in the first issue. Seven finalists were selected via a live streaming audition and a professional photo shoot. The winner will work as a Zipper model for a full year.

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  • Azur Lane Celebrating 4th Anniversary with New Apparel Collection by ZOZOTOWN

    03.March.2022 | ANIME&GAME / FASHION

    To commemorate the 4th anniversary of the popular smartphone game Azur Lane, the fashion shopping site ZOZOTOWN has launched a limited apparel collaboration exclusive on their website. The Azur Lane Black Collection will be available until March 18, 2022.

     

    Azur Lane is a side-scrolling shoot ‘em up RPG set in an alternate timeline of World War II. Using cute female characters based on warships to battle, the game is popular with players of all ages. 

     

    Items at a Glance

    ZOZOTOWN × Azur Lane Hoodie

    ZOZOTOWN × Azur Lane T-shirt

    ZOZOTOWN × Azur Lane Acrylic Stand

    ZOZOTOWN × Azur Lane Character Blanket

    ZOZOTOWN × Azur Lane Tapestry

    Bonus – Original Pin

    Lottery Prize: Super Large 50cm Acrylic Stand (Not for Sale)



    The Azur Lane Black Collection features seven popular characters from the game–Friedrich der Große, Vittorio Veneto, Belfast, Bremerton, Atago, Ajax, and Unicorn. The illustrations were provided by Modare, Yatsuha, and Rag Miwano and were created exclusively for the collection. In addition to apparel, fans can also pick up acrylic stands, blankets, tapestries, and more.

     

    For every item purchased, customers will receive one original pin. A large acrylic stand will be given away to seven lucky winners, so good luck!

  • Perfume’s Fashion Project ‘Perfume Closet’ to Get Limited Time Pop-up Store for 6th Collection

    24.February.2022 | FASHION

    In January, Perfume held ‘Perfume LIVE 2022 Polygon Wave,’ an encore of the concert they held in August 2021. Massively popular with fans around the world, the three-member girls techno-pop unit continues to impress year after year. On March 9, 2022, they will release their new track Flow, the theme of the TBS Tuesday drama series ‘Fight Song.’ On February 21, the 6th Perfume Closet apparel collection was announced on the official Perfume website and the A! SMART Online Store.

     

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    Laforet Harajuku x Perfume Closet Collaboration Menu

     Chipoon Soy Milk Noodles with Hiroshima Lemon

    MILKMILKMILK! Perfume Closet Gradient Soda/Perfume Closet Milk Ice Cream

    ovgo B.A.K.E.R Meiji St. Salty Chocolate

    Cafe Crepe – Banana, Chocolate, and Fresh Cream / Fermented Butter & Vanilla Sugar / Avocado Shrimp Salad



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  • Fashion Brand SLY Collaborates with Shiomi Wada on New Collection

    17.February.2022 | FASHION

    The fashion brand SLY has collaborated with popular illustrator Shiomi Wada for a new collaboration! These unique items are on sale now at select SLY stores, The SHEL’TTER TOKYO Tokyu Plaza Omotesando Harajuku, and the SHEL’TTER web store.

     

    Sheer Arm Tee

    Hooked T-shirt

    Cushion Cover

    Rug


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    「You’re my home.」

    As long as I have this person, I’ll be at ease.

    It’s time to go home and laze about on the couch or stare out the window at the scenery. Even if you’re not in a specific place, being with them feels like home. It could be a family member, a partner, a dog, a cat, a bird. It’s the same feeling that I get when I listen to the announcements at the grocery store or a song I’ve always liked. It could be the world you find in a book or the smell of flowers.

     

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    Poster Dress – Harry Gordon, 1968. Kyoto Costume Institute. Photo: Takashi Hatakeyama

    Evening Cape –  Elsa Schiaparelli, 1938. Kyoto Costume Institute. Photo: Taishi Hirokawa

    LUNG-TSHUP-TA – Masaya Kushino, 2009. 

     

    Italian designer Elsa Schiaparelli, a close friend of many in the surrealist movement, actively incorporated the unique trend into her fashion. Surrealists also used fashion items such as hats, shoes, and gloves as sources of inspiration in their paintings and photographs. Although the movement is over one hundred years old at this point, many surrealist influences still find their way into art to this day.

     

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  • Idol Group BiSH to Disband in 2023, Promises to Make 2022 the ‘Year of BiSH’

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    Punk-idol group BiSH will disband in 2023. The announcement was made at an emergency live show held at Nakano heavysick ZERO on December 24, 2021, with over 420,000 people tuning in. Nakano heavysick is where BiSH held their first solo concert in 2015. 

     

    During the live show, the members performed the setlist from their first concert. The group’s breakup was announced at the end of the show, and although it’s a sad time for fans, the members promised to make 2022 the ‘Year of BiSH’ with an expansive number of activities announced.

     

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    BiSH’s Promise

          1. 12 consecutive months of releases starting January 2022

       2. The nationwide ‘COLONiZED TOUR’ 

          3. A BiSH Festival

          4. A live-house tour at 67 locations in 33 prefectures across Japan with proceeds from the best album ‘FOR LiVE -BiSH BEST- being donated

     

    Comment from Cent Chihiro Chicchi

    BiSH will disband in 2023. 

    We started here at Nakano heavysick ZERO, a live house with only an 80 person capacity. We’ve been so lucky and so happy to have the support of so many people.

    Thank you for loving us and giving us a place to be ourselves.

    On our way to 2023, we’re going to give back to our fans with tons of exciting projects. 

    Each of us has a distinct personality, and I think that BiSH was a place where we could each be ourselves without restraint.

    We promise to make 2022 our best year ever. Before we hit the finish line, there’s so much we want to do!

    We hope that we can properly convey our gratitude and love during our live performances. Everyone, come out and party with us until the end!

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    First Kidswear Product Lineup

     

     

    Started by Jun Takahashi in 1990, UNDERCOVER blends various aspects of art, music, and subculture into its constantly evolving collections. 

     

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  • Takumi Kitamura Becomes Tommy Hilfiger’s First-Ever Japanese Ambassador

    14.September.2021 | FASHION

    Singer, actor, and model Takumi Kitamura has been crowned Japan’s first-ever ambassador for the Tommy Hilfiger brand. The popular talent is now being featured in promotional content for the FALL 2021 menswear collection.

    The Tommy Hilfiger brand has roots in the world of music, and this collaboration is meant to celebrate Takumi Kitamura’s leadership of the popular band DISH//, and his genuine efforts to make a meaningful contribution to his community. Recently, the musician offered his music free to students who had been negatively impacted by the COVID-19 pandemic. The Tommy Hilfiger brand began a new campaign for positive social change in spring, called the ‘Moving Forward Together’ campaign, and Kitamura embodies the spirit of the new initiative.

     

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    The FALL 2021 menswear collection blends classic American heritage with the great outdoors. The color palette combines amber yellows and bold orange shades with simple neutrals like olive, camel, and heather gray.

     

    Takumi Kitamura is now featured in campaign visuals and commercials in shops around Japan and abroad, as well as on the online store. A special website has also been launched to commemorate this momentous collaboration. New visuals will continue to be released until the end of the season, so be sure to check regularly!

     

    A Twitter campaign will also be held on the official Tommy Hilfiger Japan account, using the hashtag #TOMMYXTAKUMI. By following the account (@TommyHilfigerJP) and retweeting the relevant tweet, five lucky people will win one of the looks modeled by Mr. Kitamura.

     

    Comment from Takumi Kitamura

    “I’m Takumi Kitamura, and I’m honored to announce that I have been chosen as a brand ambassador for the historic Tommy Hilfiger brand. While shooting the visuals for the FALL 2021 collection, there were a number of combinations that surprised me! Hopefully, I can convey plenty of Tommy Hilfiger’s character through this collaboration. Thank you so much for this opportunity.”

     

     

    Be sure to check out Takumi Kitamura rocking these new autumn looks!

  • GU Web Commercial Features New Cast in 2021 Fall/Winter Collection

    10.September.2021 | FASHION

    Japanese fast-fashion retailer GU is promoting the 2021 Fall/Winter Collection with a new cast and new image. In a fun and goofy web commercial recently uploaded to YouTube, the five faces of the collection are seen rocking some of the new pieces available now.

     

     

    In addition to Ayami Nakajo and Sota Fukushi, three new cast members–Noritake Kinashi, Chara, and Yutaro–are joining the 2021 Fall/Winter campaign. The commercial highlights GU’s stylish and warm knit cardigans, which are currently a huge trend for autumn.

     

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    In an upcoming commercial set to air on television in October, Ayumi Nakajo, Chara, and Yutaro will be shown in more trending knitwear, while a November commercial will feature all five cast members in easy-to-wear and stylish winter pants.

     

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    New Design Preview

     

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    The key visual for the new promotion was created by Shiseido’s top hair and makeup artist Tadashi Harada, and was inspired by the dragon Pokemon Rayquaza.

     

    Which Pokemon are looking forward to seeing on a fresh new shirt?

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