Sailor Moon is celebrating its 30th anniversary this year, and Sanrio is paying homage to the recent Sailor Moon Eternal film series with a cute new collection! The Sailor Moon Eternal x Sanrio Characters series will be released sequentially starting August 18, with items available at Sanrio stores nationwide, department store Sanrio corners, and the Sanrio online shop.

Sailor Moon Eternal was a two-part film released in early 2021. A sequel two-part film, Sailor Moon Cosmos, will release in Japan in the summer of 2023. 

The new merchandise features newly-drawn designs of six Sailor Scots, Hello Kitty, My Melody, Cinnamoroll, Kuromi, Marroncream, and Pompompurin. 

Sailor Moon Eternal x Hello Kitty Super Sailor Moon Mascot Keychain: ¥3,300

Sailor Moon Eternal x My Melody Super Sailor Chibi Moon Mascot Keychain: ¥3,300

The new items will combine popular Sailor Moon characters with beloved Sanrio characters. This collab was originally announced back in January. Super Sailor Moon teams up with Hello Kitty, Super Sailor Chibi Moon is topped with a My Melody ribbon, and fans can find goods featuring more adorable pairings!

Sailor Moon Eternal x Sanrio Characters Mascot Keychain (6 varieties): ¥2,750 each

Sailor Moon Eternal x Sanrio Characters Flat Pouch: ¥1,485

The merch lineup includes keychains, pouches, and more goods that will be both functional and fashionable in your daily life, especially if you’re a long-time Sailor Moon fan.

Sailor Moon Eternal x Sanrio Characters Secret Acrylic Stand (11 varieties): ¥693 each

Four secret acrylic stands will be available, featuring the four outer Sailor Soldiers. These will include Super Sailor Uranus and Little Twin Stars (Kiki), Super Sailor Neptune and Little Twin Stars (Lala), Super Sailor Pluto and Pochakko, and Super Sailor Saturn and My Sweet Piano. These will be sold randomly, so you might need to grab a few before you get the characters you want!

From August 18 until November 3, visitors to the Hilton in Nagoya will be able to enjoy a special autumn buffet featuring the popular Sanrio characters Kuromi, Cinnamoroll, and Hello Kitty. 

These three characters are some of Sanrio’s most loved. Kuromi is the self-proclaimed rival of My Melody, while the fluffy Cinnamoroll won first place in this year’s Sanrio Character Awards. Hello Kitty has been beloved by audiences worldwide for decades, and her iconic ribbon really shines in this buffet collaboration. Themed around an autumn harvest festival in a dark forest, the event includes 27 varieties of sweets and seven savory items. From sweet potatoes and pumpkins to chestnuts and apples, guests will be able to taste the fall season!

Kuromi’s Dark Forest Cake

Autumn Cinnamoroll Cake

Hello Kitty’s Ribbon Cake

Crazy Mushrooms / Praline and Gianduja Truffles / Tonka Bean & Chocolate Caneles

Kuromi’s Dark Forest Cake is a traditional German black forest cake featuring decorations inspired by the character’s black hood and a pink skull. The Autumn Cinnamoroll Cake is made with rice flour and is inspired by the adorable puppy’s fluffy appearance. Hello Kitty’s Ribbon Cake is topped with apple compote simmered with strawberries and red wine. 

At the popular Live Station, guests can also enjoy an artistic performance by the chef himself. Visitors can also find and harvest their own Crazy Mushrooms and Truffles. 

Kuromi’s Autumn Soup

Pumpkin Mont Blanc

Hello Kitty’s Apple

Pastry Chef Mamoru Watanabe’s specialty autumn sweets and Sanrio Characters-inspired goodies will invite you into a cute and dark forest world. Kuromi’s Autumn Soup is made with Japanese chestnuts and chicken consomme poured over panna cotta made with purple sweet potatoes. The Pumpkin Mont Blanc includes four layers of milk chocolate cream, chocolate crumble, pistachio cream, and pumpkin Mont Blanc cream.

Praline Paris-Brest

Hojicha Basque Cheesecake

Green Tea Tiramisu

Come enjoy the taste of autumn with your favorite Sanrio characters!

© ’22 SANRIO CO., LTD. APPR. NO. L632215

Sanrio has announced a line of adorable items inspired by retro candies. In Japan, dagashi refers to cheap candies, also known as ‘penny candies.’ Shops selling these treats still exist, but their heyday was in the Showa era. These adorable items will be available to purchase at Sanrio stores and department stores nationwide starting July 6, and they can also be found at select online stores. The lineup includes 22 items from fluffy keychains to drawstring pouches with a nostalgic feel. 

Goods Lineup

Mascot Keychain (6 varieties)

Secret Mascot (8 varieties)

Drink Case Display Shelf

Keychain with Mirror (6 varieties)

3-piece Drawstring Bag Set

Tissue Holder

Letter Set

Ramune & Glass Bottle (4 varieties)

Sticker Set

Fans can grab a mischievous mascot keychain of their favorite Sanrio characters holding classic treats. Available characters are My Melody, Pompompurin, Cinnamoroll, Kuromi, Pochakko, and Hangyodon. The Secret Mascot figures are sold randomly, so fans will want to grab a bunch to find all of the available characters! These can be displayed in the available Drink Case Display Shelf. 

Other items include keychains containing mirrors, a drawstring bag set, a tissue case, and plenty of fun stickers.

To commemorate Cinnamoroll’s 20th anniversary, Coji-Coji and a ton of other Sanrio characters are coming together to celebrate!

The characters who live in fairy tale lands are always on a mission to entertain humans. Coji-Coji attends a school and studies hard every day, following the example of famous characters active in the human world. Sanrio characters have come to the school to study hard themselves, and this newly-created collaboration art shows the characters in adorable matching school uniforms.

Look forward to these new collaborative products coming in the summer of 2022, as well as other unique plans to celebrate the anniversary of Cinnamoroll!

The results are in! The annual Sanrio Character Award tallies millions of votes to discover which of the company’s 450 characters is the fan favorite for the year. In 2022, nearly 26.5 million people cast their vote, totaling up to 124% of last year’s turnout.

Taking the top spot for the third year in a row is Cinnamoroll, almost reaching 3 million votes. The character is celebrating his 20th anniversary this year, so it’s fitting that he should take home the trophy!

Pompompurin came in second. The adorable dog has been in the top three for the past eight years and managed to rack up nearly 2.4 million votes. Surprisingly, Kuromi came in third, surpassing her rival My Melody for the first time ever. This was also the first time in the history of the competition that Kuromi has ranked in the top three.

Hangyodon ranked eighth, becoming the first new character in the top ten in 34 years. The fish character has been seeing increased popularity over the past year. 

All rankings are available to view on the official website, so be sure to take a look to find out where your favorite sits!

©’22 SANRIO　　S/D·G　　S/F·G　　SP-M　　著作　（株）サンリオ

To commemorate the 20th anniversary of the popular Sanrio character Cinnamoroll, a new campaign has begun at Kura Sushi locations around Japan! Popular Sanrio characters have gathered for a ‘Sushi Party,’ and guests can look forward to a new collection of original merchandise.

During the event period, customers are invited to partake in a game when they visit Kura Sushi. For every five plates, they will be entered to win a piece of original merchandise including clear folders, pins, and more!

Starting June 24, guests spending ¥2,500 or more will receive a clear folder featuring Sanrio characters (4 varieties).

Visitors to the Kura Sushi location in Harajuku will be able to grab an Apple Cinnamon W Cream crepe featuring a special Cinnamoroll illustration. Combining apple compote, cinnamon, and custard, this sweet treat not only offers the sweetness and softness of apples but is also perfect for posting on social media! The pale blue whipped cream is inspired by Cinnamoroll’s coloring.

Come celebrate Cinnamoroll’s 20th anniversary at Kura Sushi!

©2022 SANRIO CO., LTD. APPROVAL NO. L631475

Tokyo’s TeNQ Space Museum, located in Tokyo Dome City, will hold a special Cinnamoroll exhibition to celebrate the Sanrio character’s 20th anniversary! The adorable white puppy won first place at the Sanrio Character Awards for two consecutive years and has been a beloved part of Sanrio’s lineup for two decades. From July 7 until October 17, guests can visit this unique walk through Cinnamoroll’s history. The exhibition’s key visual has been unveiled ahead of the event.

Clear Folder

Face Towel

Postcard (2 varieties)

Visitors will learn tons of Cinnamoroll trivia at the exhibition and can also participate in Cinnamoroll Roulette, a fun fortune-telling event!

In addition, the first-ever Cinnamoroll Strawberry News Poster Gallery will be available to peruse. An academic exhibit unique to TeNQ where visitors can learn about the many kinds of clouds will also be opened in honor of Cinnamoroll, who was born on a fluffy cloud in the sky. Original merchandise will also make an appearance. It’s sure to be fun for the whole family!

©2022 SANRIO CO., LTD. APPROVAL NO. SP630141

Folk Kitchen, a restaurant on the second floor of Hilton Osaka, will hold the Sanrio Characters Sweets Buffet ~Joyful Summer Festival~ from May 20 until September 11, 2022. The event is being held to celebrate Cinnamoroll, Pompompurin, and Pochakko coming in first, second, and third in the Sanrio Character Awards. A lineup of 25 different sweets will be available, including those filled with summer fruits like mango, peach, and watermelon! In addition, a “Zero Leftovers Campaign” will be implemented–so be sure to clear your plate!

Happy Festival Heart Mousse

Joyful Pink Cake / Lime & Raspberry

Fluffy and Crunchy Mango Pavlova

Decorated with chocolate and adorable character designs, the Happy Festival Heart Mousse is a scrumptious dish blending the flavor of banana, caramel, and rum. The Joyful Pink Cake will be a smash-hit with Sanrio lovers, featuring the soft taste of white mousse and raspberry compote with a fresh lime flavor. Tons of other original sweets will be available, including everything from gingerbread to orange tarts.

Visitors can also find plenty of vegan sweets. Summer Blue Sky Jello features contrasting colors of pineapple pulp and soymilk cream that look like clouds floating against a summer sky. Be sure to try the Almond & Watermelon Jello and Grapefruit and Lychee Jello too!

It’s hard to believe that Kirby is turning 30 today, bursting onto the video game scene back in 1992. To commemorate this special occasion, Bandai’s Candy brand Tabemas (meaning ‘Edible Mascot’) is selling some adorable sweets inspired by the character at Lawson stores nationwide starting April 26, 2022. The items will be available in the chilled dessert section, and these items won’t be available at LAWSON STORE100. 

Edible Mascot Kirby 30th: ¥353 each (Tax Included)

The Kirby sweets are made of mochi, the perfect food to express the character’s round and squishy form, and the Warp Star is made of nerikiri. Nerikiri is a traditional Japanese sweet made from mochi flour and white bean paste, and it’s especially easy to mold and carve into detailed shapes.

Kirby (Strawberry Flavored) Warp Star (Chocolate Flavored)

*Image for reference only. 

Kirby is filled with strawberry-flavored filling, while the Warp Star is stuffed with chocolate. Fans can find eight different expressions on Kirby’s face, including a big smile and a sleeping expression. The Warp Star features a 30th-anniversary logo, perfect for photos.  Which one is the most adorable?

What’s your favorite Kirby game?

© Nintendo / HAL Laboratory, Inc. KB22-P3638

Sanrio has announced the top 10 preliminary rankings for the 2022 Sanrio Character Awards! These results reflect those votes cast between April 8 and April 10.

The 2022 SANRIO FES, a one-day special event for Sanrio fans, will be held both in-person and online on Sunday, June 12. This will be the first time the event has been held in three years, and it will feature special panels with Sanrio characters, booths where fans can interact with their favorites, and plenty of other content to look forward to this summer.

The first-place winner in the preliminary results is Cinnamoroll, who ranked #1 last year and is currently celebrating his 20th anniversary. Pompompurin, who ranked at #2 last year, is also coming in second this year, while Pochakko, who ranked at #3 last year, is in third. Sanrio dogs are absolutely dominating the competition! 

Kuromi, who managed to climb into the top five in 2021 for the first time in 11 years, is ranked fourth, while fan favorites Hello Kitty and My Melody also appear. Hangyodon, who ranked at #13 in 2021, is currently ranked at #7, signaling a major jump in popularity.

Who are you hoping rises to the top in 2022?

The voting period ends May 23, 2022. Be sure to stay tuned for the next interim announcement on May 12!

Bandai’s Japanese confectionary project Tabemas has been transforming popular characters into tasty treats for years. Starting April 5, over 16,600 FamilyMart stores nationwide will offer sweets inspired by illustrator nagano’s popular characters Chiikawa and Usagi!

This is the first time these characters have been featured in the Tabemas series. Fans can grab Chiikawa with sparking eyes or smiling with red cheeks, a sparkly-eyed Usagi, and the adorable cat Hachiware. It will be difficult to eat something so painfully cute, but each is sure to taste delicious! The Chiikawa sweets are milk and custard flavored, Usagi is sweetened with caramel, and Hachiware offers the taste of strawberry milk. 

(C)nagano / chiikawa committee

GiRLS by PEACH JOHN is celebrating Cinnamoroll’s 20th anniversary with a new collaborative collection! The items are available on the official website and in select stores nationwide.

Women who have tried the Peasy 001 bra have gone on record saying that it feels even better than wearing no bra at all. This signature white and pastel blue design shows Cinnamoroll relaxing at home, along with the collaboration logo.

The Rirakore Cinnamoroll no-wire bra features bunched cups in pastel blue and white chiffon. The neckline is detailed with embroidered lace. 

By combining a white base with patterned embroidered lace, this set is perfect for those wanting to still appear grown-up and sexy. 

These Sailor Shirt Pajamas feature a collar trimmed with scalloped embroidery. 

With a pullover hood printed with Cinnamoroll’s face and fluffy ears, how could you not feel like the most adorable one in the room?

© 2022 SANRIO CO., LTD. APPROVAL NO. L629922