10 Things You Must Do at MOSHI MOSHI NIPPON FESTIVAL 2015 in TOKYO

04.November.2015 | FASHION / FES / FOOD / MUSIC

As many of you may know, MOSHI MOSHI NIPPON FESTIVAL 2015 in TOKYO is happening this weekend, from Nov. 6 – 8, at Tokyo National Gymnasium!
A long list of top-notch J-pop artists are set to perform at Moshifes to promote Japan’s cutting-edge kawaii culture to the world! This festival consists of three-day with each day representing a different kind of music – Day 1 is titled MOSHI ANI, Day 2 focusing on MOSHI POP and Day 3 featuring MOSHI COOL!
It sounds fun enough but the festival is not just about music! There will be heaps of other things happening alongside the live concert!
For those who are planning to visit or looking for things to do this weekend, we’ve rounded up 10 things you can do at Moshifes! Check out the below!

Things to do No.1 to 10

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No.1 Charge up for the day with top quality meat!
JAPAN FOOD FESTIVAL, which will take place outside the venue, will be joined by nine top participants of Niku Fes! Participating restaurants include Kadozaki Jukuseiniku Kakunoshin, which won three prizes at a past Niku Fes event. All of them are known nationally and you normally have to wait for hours. As an old saying goes, you can’t fight on an empty stomach! Let’s satisfy your appetite and get ready for a big day!
▼Participating restaurants for Niku Fes
Oita Karaage Restaurant Torian / ASOBI x Niku Fes Collab Kichen / Niku Ryori Kenkyujo (Niku Lab) / Milky Snow / Niku no Takumi Shotaian / Kadozaki Jukuseiniku Kakunoshin / Nishi-Azabu Kimura Tetsu Aburiya Midori / Shibuya Horuichi / Ginza Gyucho Kajushowagyu / efe Kebab

No.2 Enjoy the taste of Kansai!
Now, you can mind-travel to Kansai at Moshifes! Drop by the festival and enjoy the taste of Kaisai’s soul food, also known by Konamon! You can never go wrong with Knasai’s well-known crunchy takoyaki (octopus balls!) Also, gently seasoned, fluffy Akashi Tamagoyaki (friend egg) is another gem! Have a bite and indulge yourself in the flavour of Kansai!
▼Participating shops for Nihon Konamon Association
Osaka’s Real Takoyaki / Dohtonbori Yakisoba / Akashi Tamagoyaki / Tsuyama Hormone Udon / Dohtonbori Dog

No.3 Satisfy not only your taste buds but also eyes with CharaCre!’ character-themed crepes!
Ok, so you enjoyed Niku Fes dishes and Kaisai soul food. Now what? Well, CharaCre!’s crepes make the perfect sweet to finish off the meal! It’s not just the look that is know for. Its taste is top-notch as CharaCre! is produced by Japan’s oldest crepe shop Marion Crepe! CharaCre!’s dessert features cute anime characters, and they are pleasing to the mouth and also eyes!

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No.4 Experience something new at workshops
At MOSHI MOSHI BOX workshops, you can take part in a number of activities!
▼Workshops
Kabuki makeup / Shippouyaki (Japanese cloisonné) / Hagoita / Rosette / Doll making / Paper card

Here’s side-note
・    Shippouyaki is known as one of Japanese traditional arts. It’s made by adding glaze to the metal object by soldering.  There are a few stories about how it was named but one of them is that its name derives from seven kinds of treasure (gold, silver, lapis lazuli, oratosquilla oratoria, banded agate and red beads) mentioned in the Buddhist Sutras.
・    Hagoita is a rectangular wooden paddle used for a Japanese traditional game called Hanetsuki. (it’s like badminton in Western countries.) In old days, people used to pray for health and wellbeing by playing the game. And due to the fact, you see hagoita being used for decoration during the New Year holiday in Japan. A lot of Hagoita feature images of elegantly made-up Kabuki actors on them.

No.5 Feel Japanese culture with your body!
The tightness you feel when you are getting dressed up in kimono, and all the things you have to be careful when you are in a tea ceremony. The indescribable smell of sumi ink when you do shodo… Use your five senses to experience Japanese culture to the fullest. You might discover something new that you had been missing on!
▼Things you can try at booths
Kimono / Tea ceremony / Shodo
 
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No.6 Take a picture with something/someone famous!
You can tell your friends about it or post it on your social media! You can take a picture with robots from Japan’s famous entertainment store Robot Restaurant and also kimo-kawaii (grotesque and cute) characters called Kobitozukan. Capture the excitement of the festival by taking photos at Moshifes photo booths!

No.7 Learn about the future of the music and IT industries by taking part in a discussion with key people!
…and more !
THE BIG PARADE is coming back to Moshifes, following its successful first edition, which took place in Daikanyama area in September last year! The session will be joined by a number of major players in the music and IT industries, and will forecast the future of Japan’s entertainment and information technology.
・    Date: Nov. 5 and 6
・    Location: Tokyo National Gymnasium
・    Guests: Yoshihiko Kinoshita (Skyland Ventures), Tomoyuki Takada (Yelp Japan), Daiki Takaba (Translimit, Inc), Yusuke Nakagawa (ASOBISYSTEM), Iichiro Noda (Wano and Tunecore Japan K.K), Noriyoshi Murakami (F1 Media), Ryo Morikawa (C Channel), Tatsuo Yagi (KKBOX Japan), Daisuke Yokosawa (Nico Nico Chokaigi) … and more!

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No.8 Grab items pre-owned by your favourte models!
At Moshifes, you can grab clothes and other fashion accessories pre-owned by ASOBISYSTEM models! This eco-friendly event is definitely a must-go for fans and fashion lovers! Only a limited number of items will be available so be sure to get there as early as possible!
▼Participating models for the flea market
AMIAYA, Hitomi Ueno, Misa Kimura, Ren Koseki, Saki Shibata, Hikari Shibata, Ayumi Seto, Rina Tanaka, Ema Tanioku, Eri Tanioku, Culumi Nakada, Mei Nagasawa, Rinko Murata, Anna Yano, Yuna Yabe, Una, Yura, YuRi and more!
※A free subscription for HARAJUKU KAWAii!!STYLE is required to participate in the event.
You can sign up here: http://asbs.jp/member.php

No.9 Get a close look at full-on cosplayers!
Come enjoy a very special performance from Japanese representatives of World Cosplay Summit Stage on Day 1! This is a very unique runway show, and features well-known characters!

No.10 Share the moment with everyone!
At Moshifes, there’ll be heaps of chances to start a conversation with strangers! There will be a lot of nationalities and we may speak different languages but by being in the same atmosphere, you can enjoy and share the same experience with people all around you!
Come to Moshifes and get to know new people! We hope to see you there!

【Info】
『MOSHI MOSHI NIPPON FESTIVAL 2015 in TOKYO』
Date: Nov. 6 (Fri.) – 8 (Sun,), 2015  
Nov. 6: Open 4:00pm (main stage opens at 5:00pm and starts at 6:00pm)
Nov. 7 & 8: 12:00pm (main stage opens at 12:00pm and starts 2:00pm)
Venue: Tokyo Metropolitan Gymnasium (1-17-1 Sendagaya, Shibuya-ku, Tokyo)
Admission: Advanced one-day ticket (Nov. 6) ¥4,320 (Nov. 7 or 8) ¥4,860
Nov. 7 & 8 two-day ticket ¥8,100 Three-day ticket ¥10,800
※Foreign passport-holders will receive free admission with an advanced registration and flashing their passports upon entrance.
http://fes15.moshimoshi-nippon.jp/

▼Main artists for each day
Nov. 6【MOSHI ANI】
Drop, Hachioji P, Runa Haruna, Kamiyado, LinQ, May’n, TEMPURA KIDZ, Yanaginagi, Rion Yoshida and Yun*chi

Nov. 7【MOSHI POP】
Artists:Dempagumi.inc, Golden Bomber, Misaki Iwasa, Lisa Melody, Lovel★DOLL, Natsume Mito, Niji no Conquistador, 9nine, PIIIIIIIN, Silent Siren, Pikarin Shina and Rina Tanaka
Models:Fumiko Aoyagi, Misa Kimura, MANON, Tetsuko Okuhira, Ryucheru, Ayumi Seto, Rina Tanaka, Yura and YuRi

Nov.8 【MOSHI COOL】
AMIAYA, CAPSULE, color-code, CTS, DAISHI DANCE, Kyary Pamyu Pamyu, m-flo, RAM RIDER, Suiyobi no Campanella, TeddyLoid, Una and WORLD ORDER

Writer:MoMo, Photos:Yasuyuki Honte(SHUTTER)
※All photos were taken at MOSHI MOSHI FESTIVAL 2014

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    My Navi Baito Fashion Awards

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    人気モデルに学ぶ!フォトジェニックレッスン2

    Yuna’s aim is to show dog owners in Tokyo cute and fun places to go through her Instagram. There were a lot of “awws” from the audience in reaction to her photos of her dog swimming! Yuri’s photos focused more on cosmetics and beauty. One of Yuri’s most popular photos is of her nails in a Jacuzzi, where the bubbles really bring out the colours. Another signature photo she takes is a zoomed in part of her face, such as her eyes and nose, which she then posts on Instagram. It was a fun and educational panel!

     

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    MOSHI MOSHI NIPPON FESTIVAL 隠田神社

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    Even DJ character Shimockey was happily dancing along to the music and getting everyone involved! When the performance was over the audience could even learn a special Bon Odori taught by the performers, a mash up between traditional flowing dance moves and energetic j-pop.

     

    MOSHI MOSHI NIPPON FESTIVAL 占い

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    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA – Summary

    URL:http://fes18.moshimoshi-nippon.jp

    MMN Facebook: https://www.facebook.com/msmsnippon/

    MMN Twitter: https://twitter.com/MOSHI2_NIPPON

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    Harajuku Kawaii Market presented by Mynavi baito: Kawaii Culture at Laforet Museum

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    Mynavi Baito

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    DIY: Herbarium & Swag

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    DIY CHACOあじさいアクセもしフェス あじさい

    DIY: CHACO Hydrangea Accessories

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    DIY: Mug Workshop

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    Fortune Telling

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    Big Harajuku Debut

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    もしフェス kawaii Darts

    Kawaii Darts

    This game challenged people to throw darts onto a map of Japan. Local specialties unique to specific regions were given out depending on which parts of Japan were hit, such as kakeru miso from Nagano and cabbage cider from Gunma.

     

    もしフェス Kawaii Basket

     Kawaii Basket

    To win, people had to shoot a ball into a kawaii goal that looked just like a floral headband. Kawaii products from around Japan like accessories and cosmetics were given out depending on how many goals were scored.

     

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    OH!江戸ポップ -oh,EDO POP!!-(DODYCO)

    People handmade marshmallow fondants, a photogenic dessert that originates from the US. They decorated it with flowers they cut themselves and other bits and bobs to make a castle and street, giving the Edo Period a taste of contemporary Harajuku. Timeless pop Edo desserts were brought to life at the festival.

     

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    Clarence Lee Design ~111-HAWAII PROJECT~

    Japan’s first collaborative project between a Hawaiian design company that combines Japanese ukiyo-e with Hawaiian motifs and a Japanese enterprise. Thanks to the success of crowdfunding, this project will bring about an array of apparel items fusing Japan and Hawaii, such as aloha shirts with traditional ukiyo-e prints.

     

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    Hawaiianjewelry -Aquabelle-

    Hawaiian jewellery brand Aquabelle prepared a photobooth inspired by Hawaii’s sandy beaches where people could feel like they were in Hawaii from Harajuku, with white sand and hibiscus in the frame!

     

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    Hikari TV Dream

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    NOTO HI BAKARA

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    Yuzawaya

    Yuzawaya held a workshop to make popular herbarium piercings as well as resin piercings and earrings. The herbariums combined flowers and oil. Each class lasted 30 minutes and was a hit with people every time. Many people enjoyed making this original accessory.

     

     

    もしフェス Tokyo Flea Market

    Tokyo Flea Market

    A flea market was held which sold personal items of the stage performers including Natsume Mito, Ayumi Seto, Rinko Murata, Yuru Suganuma, and more. The line-up included items the performers had worn in magazines and on their social media.

     

    もしフェス ドンキホーテ

    Don Quijote Perfume Cosmetics

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    Various aspects of Japanese culture were presented at SHIBUYA CAST. From food to art, sightseeing and moe, everything was enjoyed by Japanese people and foreigners alike.

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    Delivering Satoyama Spring #tamura

    A promoter of local specialities from and sightseeing in Tamura in Fukushima Prefecture. They sell Youchuu Gumi, (¥400) or larva gummies, named after the popular sightseeing spot Kabutomushi Shizen Kansatsu-en. They are shaped like the real thing – the body is Calpis flavoured while the centre is filled with purple blueberry sauce, creating a strange taste. They also sold strawberries, a noted product from Tamura.

     

    もしフェス ドンキホーテ

    Don Quijote – Souvenir Candy

    Don Quijote is a super souvenir shop, and at the festival they stocked lots and lots of confections that screamed ‘Tokyo,’ including some of the most popular snacks and common snacks, chocolates, as well as the Tokyo strawberry chocolate daifuku, a defining souvenir of the city.

     

    渋谷キャストかつこんみブース_preview

    Katsukonmi

    This booth managed by Keihan Sangyo handled Katsukonmi, a flavourful powdered dashi made bountifully with carefully selected ingredients such as katsuo tuna, mackerel and konbu. People were able to taste test dash stocks that used Katsukonmi. They also have a future line-up planned of new products with plenty of dietary fibres perfect for dieting.

     

     もしフェス 京ばあむ

    Kyo Baum

    Kyo Baum has stores in Gion, Shimizu and elsewhere and specialises in Uji matcha and soy milk flavoured Baumkuchen. Lotteries were held 3 times each day to win tickets for Kyo Baum, which are the perfect eating-and-walking snack, original masu boxes, and more. There was a huge line for the lottery before it began. The matcha and sugar fondant offers a crunchy texture at room temperature, and a completely different delicious experience when melted.

     

    もしもし着物サロン_previewもしもし着物サロン もしフェス 

    MOSHI MOSHI Kimono Salon

    People had the opportunity to try on kimono with a Harajuku-style spin – lots of colours, eye-catching designs, studs and more. It was free to put on yourself and take a selfie, or ¥1,000 for the staff to help you put it on and take a picture. It cost ¥4,000 to rent the kimono for as long as the booth was open. There were lots of girls enjoying the MMN Festival experience by strolling around Onden Shrine dressed in kimono!

     

    もしフェス Airbnb

    HARAJUKU EXPERIENCE

    Official Harajuku sightseeing tours were held for foreign travellers by Airbnb. “Hidden Fashion Street Tour” enabled people to enjoy Harajuku fashion, “History Tour” detailed the history of Harajuku, “KAWAII×Food Tour” combined kawaii culture with cuisine, and the “Official Tour” took people around the various MMN Festival areas. The tours were mostly aimed at foreign travellers, but lots of fans turned up at the same time as the tours to see Saki Shibata and the other models working as tour guides.

     

    もしフェス MIOCHIN

    PERFORMANCE SPACE

    Creator MIOCHIN held a live painting session called Mio’s World where she illustrated from her colourful pop perspective. This was her first ever live painting. She completed the piece across two days using permanent markers and POSCA markers while interacting with fans.

     

    渋谷キャスト草津ブース_previewもしフェス 足湯

    Maebashi “Kusatsu” Support Booth

    A booth promoting the city of Maebashi in Gunma Prefecture, people had the opportunity to enjoy a footbath experience in the image of Kusatsu Onsen – a famous Japanese hot spring resort in Kusatsu – right in the middle of Shibuya. People lined up one by one to rest their tired feet. It became the resting place of the festival. There was also an introduction to professional football club Thespakusatsu Gunma supported by Maebashi city, as well as fliers handed out for Susono.

     

    もしフェス ファッション手当もしフェス ファッション手当2

    SHIBUYA FASHION FESTIVAL

    SHIBUYA FASHION FESTIVAL.13 was held on March 24th. A lottery was held to win special benefits that could be used at participating stores.

     

     甘党カフェ

    Amato Café

    Amato Danshi, the six-member idol unit centred around sweets, worked at their very own café. One of their recommended chocolates was the DEL’IMMO Bon Bons which came with a kabedon (¥1,800). The kabedon is a popular way of expressing love in Japanese media, such as anime, where one person hits (don) the wall (kabe) with one hand and pins someone against it. After receiving a kabedon from the group’s members, customers were fed chocolate. What a heart-throbbing menu!

     

    もしフェス めいどりーみん

    Maidreamin

    The number one maid café group Maidreamin set up shop at the festival. For the special “SAKURA Float” (¥1,100 w/ omajinai), the main maids gave cute instructions to power up the item. It was quintessentially ‘moe’ and ‘kawaii’ made with cherry blossom syrup and cherry blossom ice cream. Customers also dressed up in maid outfits and original merchandise was sold. It was a sight to behold seeing customers experiencing maid culture for the first time and really getting into the fun of it, from girls to entire families.

     

    もしフェス MUSIO 渋谷キャストMusioブース様子_preview

    MUSIO, Your Curious New Friend

    Musio is your robot friend who came from the future. Equipped with state-of-the-art AI, Musio is able to do things like have natural conversations and express emotions. Everyone chatted with him and had their fortunes told.

     

     

    The festival took place in 5 areas, and because there was plenty to be enjoyed for free, we saw many people having fun stopping by each location throughout the day.

     

    5 areas, 5 themes. That was MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA. This year was a huge change from last year. How did you find it? Did you have fun?

     

    MOSHI MOSHI NIPPON will continue to promote Japan’s multilayered culture to the world through our website, at events and elsewhere. We post the latest information about events on our website, so don’t forget to stay up to date!

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA – Summary

    URL:http://fes18.moshimoshi-nippon.jp

    MMN Facebook: https://www.facebook.com/msmsnippon/

    MMN Twitter: https://twitter.com/MOSHI2_NIPPON

     

  • MMN Festival 2018 Report: Idol Stage at Tower Records Shibuya Rooftop SKY GARDEN

    04.April.2018 | FEATURES / FES / MUSIC

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA delivered Japanese culture to the world from Shibuya. The event saw 16,000 people attend across the two-day period to experience a new kind of Japanese festival.

     

    This report will cover the Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL” event that took place at SKY GARDEN on the rooftop of Tower Records Shibuya, a place which which has built a history of music in Shibuya.

     

    Idols are one aspect of Japanese culture that Japan can boast to the world. The event showcased a line-up of idols groups that MOSHI MOSHI NIPPON (MMN) want to introduce to the world. Let’s take a look at the idol stage which was packed full of Japanese ‘kawaii’!

    c-style

    Kicking off the performances on Day One was two-member idol unit C-Style from the city of Kisarazu. They left a strong impact on the crowd dressed in red and blue sailor outfits and donning sunglasses.

    Kus Kus

    Next was another two-member unit, Kus Kus. Their perfectly coordinated choreography captivated the audience as they danced to the tune of easy-listening electro pop.

    24日ゑんら_preview

    Wyenra were the third act. If you were to divide shadows and sunshine they are a group who certainly bring the ‘shadow,’ wrapping the crowd with the dark side of springtime weather.

    QUEENS

    The fourth group were dancing rock idols QUEENS. Wyenra debuted this year on February 10th while QUEENS debuted on January 31st. You would never know these groups had formed so recently with their magnificent performances.

    24日Jewel☆Neige_preview

    As the sun started setting on SKY GARDEN, Jewel☆Neige stepped onto stage wearing dazzlingly beautiful white and silver outfits. The audience made a huge display of their excitement with the group’s unshakable performance.

    CY8ER

    Act number six was 5-member group CY8ER. There was a sense of mutual elation with everyone gathered in the crowd with the group’s Japanese-esque-incorporated future bass songs with easy choreography that even first-timers seeing the group could copy.

    なんキニ!

    The seventh group on stage was Nankini! Unfortunately, one member was unable to make it, but the remaining two put on a thrilling performance with everything they had. If you wanted to see them three of them together then be sure to check out another one of their events.

    Yamakatsu

    The final idol group of Day One was Yamakatsu whose fired up performance also had the people in the crowd psyched and singing as they wrapped up the day with the right amount of exhilaration.

    C-Style

    The top batters for Day Two were C-Style once again. For the second day the members wore special green happi coats which had the Japanese character ‘mo’ (も) on the back.

    25日NEO JAPONISM_preview

    Following them was NEO JAPONISM who made their debut in December 2017. Their ‘neo’ sound had the crowd pumped. Their outfits had a mode taste to them and incorporated a traditional Japanese style which looked pretty even on an outdoor stage.

    Yamakatsu

    Act three was Yamakatsu who also performed on Day One. They put on a galvanizing performance to even more people this time. And although they didn’t perform it on this day, people are looking forward to their new single distopia set to hit shelves on April 17th.

    フィロソフィーのダンス

    Next was The Dance for Philosophy for which over 400 people turned up to the roof. The group wowed the packed venue with their funk numbers and outstanding vocal abilities.

    PPP!PiXiON

    PPP!PiXiON were next to grace the stage. Despite one member graduating from the group leaving them with four members, there was some serious support from the fans as each of them put on an energetic performance.

    さきどり発進局

    Sakidori Hasshinkyoku who went on stage as the sixth act began their performance with their song Karimen Destiny which was released in February. They wrapped up their setlist with their staple track Gimirepa and brought much excitement to the floor.

    天晴れ!原宿

    Following them was APPARE! Harajuku who are tied to the same studio as Sakidori Hasshinkyoku. Their setlist also inevitably livened the atmosphere, and their final song Harajuku Sunny Day had the crowd so pumped as if the building was going to fall down.

    25日sora tob sakana_preview

    As night turned and the rooftop turned to black, the progressive sound and singing abilities of the four members from sora tob sakana established their style as unique – even in the idol world.

    愛乙女☆DOLL

    Pulling the curtains shut on Day Two was idol group Lovely Doll. The performance from the seven members was the kind of performance you’d expect from such a seasoned group. They finished up Day Two with Calendar Girl which was voted as the number one most popular song amongst fans.

     

    MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018

     

     

  • MMN Festival 2018 Report: Onden Shrine – Bon Odori and an Array of Ennichi Food

    30.March.2018 | FEATURES / FES / SPOT

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA promoted Japanese culture to the world from Shibuya. Over the course of two days, MMN delivered a new kind of Japanese festival to 16,000 people.

    穏田神社 桜 もしもしにっぽん1MOSHI MOSHI NIPPON FESTIVAL 2018 もしもし縁日参道
    In this article, we report on Onden Shrine – one of the four areas of the festival – where the gods of Harajuku are enshrined. Let’s take a look at the line-up of performances for the stage area as well as the variety of booths!

     

    Stage

    大山実音2
    Mio Ooyama was in charge of presenting the on-stage performances and, with her bilingual skills, introduced each performer to the audience.

    薩摩川内踊り太鼓創作舞踏集団 寶船

    Satsumasendai Odoridaiko opened the stage with a team made up entirely of women who struck their drums like thunder. Dressed in traditional outfits, the traditional sound of their drums rippled through across the event.

    O_24日めいどりーみん

    The members of maid café group Maidreamin put on a full-force idol performance, captivating the crowd with their catchy music and kawaii dance moves!

    O_24日けん玉パフォーマー イージー

    Next on stage was kendama performer EASY, who is also active overseas too. His skilful performance with his kendama – a toy enjoyed by both children and adults – garnered him huge rounds of applause.

    O_24日キャラクターDJしもっきー 穏田神社 ころとん もしもしにっぽん

    Then it was character DJ time, which all the kids had been waiting for! Shimockey of Shimo-Kitazawa and Coroton of Gunma Prefecture were there to entertain. They both sang and danced together with the children! Shimockey and Coroton were also very popular outside DJ time too.

    盆踊り1盆踊り もしもしにっぽん 穏田神社3

    Last on stage was Ukon Takafuji of YUMENOYA for the Japanese dance show. At the end, all the performers, attendees and venue staff joined in with Bon Odori dancing! Everyone got involved from children to adults, overseas tourists and the character DJs.

     

    Ennichi Area

    雑感6
    The Ennichi area was filled with food and games, as well as MOSHI MOSHI NIPPON style workshop booths. There was a diverse line-up of booths enjoyed by kids, grown-ups and foreigners too.

     

    Harajuku Rainbow Cotton Candy

    TOTTI CANDY FACTORY もしもしにっぽん TOTTI CANDY FACTORY2
    The colourful cotton candy store from Takeshita Street in Harajuku TOTTI CANDY FACTORY served up a special event-only menu. They sold a numer of things, including TOTTI Rainbow (¥800) which was a combination of 5 flavours: plain (white), strawberry (red), carbonated (blue), and lemon (yellow). Cotton candy is a common treat sold at shrine food stalls, but TOTTI give a Harajuku spin to it. People carrying cotton candy around Onden Shrine really decorated the area.

     

    Amezaiku

    飴細工 もしもしにっぽん 穏田神社 飴細工ワークショップ もしもしにっぽん 穏田神社
    The amezaiku booth was very well received last year too. Not only could to purchase some amezaiku candy, you could also make your own amezaiku rabbit, bear and more together with the teacher.

     

    Mizuhiki

    水引 穏田神社 もしもしにっぽん もしもしにっぽん 水引ワークショップ 穏田神社
    Mizuhiki artist Kaori Funaki was invited to hold a workshop for people to create ‘mizuhiki’ which are special cords that tie envelopes used for monetary gifts. There was also individual mizuhiki related merchandise on sale, such as chopstick rests.

     

    Kendama

    けん玉 もしもしにっぽん 穏田神社 大山実音
    Global Kendamas Network was established to help spread the use of kendama, a popular sport originating from Japan that has given rise to pros around the world. Kendama performer EASY performed on stage, kendama for pros were sold, and people tried out kendama themselves.

     

    Onden Shrine Omamori

    美守 穏田神社 もしもしにっぽん
    Omamori and other items are sold at Onden Shrine. The god of beauty is enshrined at Onden Shrine, so the small, round omamori charm for “Beauty” (¥500) was very popular amongst girls. With foreign tourists, the omamori for “Victory” was popular.

     

    Learn Shrine Etiquette

    O_神社の作法を教える様子
    As part of the Harajuku tours by Airbnb which began and finished at SHIBUYA CAST, people were taught the proper manners and etiquette to praying at Japanese shrines, including about torii gates, temizuya, hishaku, and the main shrine building. Foreign tourists with an interest in Japanese culture were happy to get involved.

    昇殿参拝
    People were also able to participate in a formal sanpai and learned about ‘tamagushi houten’ – humbly presenting a tamagushi, a type of Shinto offering.

     

    Frisbee Strike Out

    ストラックアウト

    At this booth, people had to throw a frisbee 6 times. When they got 1 line of bingo they picked one item they liked, and when they got 2 lines they picked two. Even if people didn’t get bingo, awards were still handed out to participants. The line-up included regional Japanese specialties such as “Soy Sauce Mochi” from Oita Prefecture and staple souvenir from Fukushima Prefecture “Brown Sugar Manju”.

    Target Practice Game

    射的
    The target practice game is common at Ennichi, but this was a special MMN Festival version. People had 5 shots per turn, and depending on how many targets they shot down, the number of prizes would change. Those who couldn’t land a shot weren’t left out however and were gifted low calorie chocolate. Prizes included tins of oden, tom yum flavoured okaki, and more.

     

    穏田神社 もしもしにっぽん 雑感_2

    Did you enjoy the events at Onden Shrine? We took elements from traditional Japanese matsuri festivals and put a MOSHI MOSHI NIPPON spin on them. During the Onden Shrine events, we were able to receive cooperation from local people and those associated with the shrine prior to the festival until the end of the festival.

     

    MOSHI MOSHI NIPPON would like to continue holding even more events in the future where locals and those visiting Shibuya and Harajuku can have fun together.

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018

    URL:http://fes18.moshimoshi-nippon.jp

    MMN Facebook: https://www.facebook.com/msmsnippon/

    MMN Twitter: https://twitter.com/MOSHI2_NIPPON

  • MMN Festival 2018 Report: Natsume Mito Helps Children Paint Day Care Center for Happy Wall Project

    30.March.2018 | FEATURES / FES / SPOT

    On March 24th for MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, Japanese paint company ROOMBLOOM held the Happy Wall Project which they have been doing since 2014, an activity that contributes to society.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加4

     

    The Happy Wall Project is a volunteer project based on the idea of enrichening one’s life even more through painting. The first run was held at Hiratsuka Children’s Center and has since made its way to 21 educational facilities and welfare institutions across Japan.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加13

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加10

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加15

     

    With backing from Shibuya City and the Shibuya Tourism Association, ASOBISYSTEM, who produce the MOSHI MOSHI NIPPON FESTIVAL, held the Happy Wall Project as a workshop for children at Mirai∞LABO KIDS, a daycare facility located on Cat Street in Ura-Harajuku, to promote the growth and prosperity of Shibuya and Harajuku.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加11

     

    On the day, enrolled students and graduates of Mirai∞LABO KIDS worked with children with Down’s syndrome and autism who are members of the painting group atelier A as well as people associated with Nippon Paint Holdings to create a picture book amongst other arty things. Natsume Mito also received approval to get involved.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加11

     

    The project they worked on was painting 3 of the walls at Mirai∞LABO KIDS. They didn’t use monochromatic colours for the biggest wall – they painted a circus tent. This is the symbol of the institution. Circus members have an unbroken fighting spirit. They challenge themselves to things other people don’t. These are all indispensable elements children must possess. There’s a hope in the center to one day give birth to someone who will go on to work in the circus after leaving.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加14

     

    Natsume Mito spoke with the children to decide on what paints to use for the colour scheme of the circus tent. Instead of strong, darker colours, they decided to go with lighter pastel colours so that the children can feel calm. It was quite a challenge however as there were 189 paints to choose from. For the circus tent they chose “Birthday Present” pink, “ALOHA!” light blue, and “Grass Hopper” green. For the sides of the wall they used “Little Kiss” cherry blossom colour. The colour names were all unique and exciting.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加16

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加17

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加18

     

    The smaller children began painting first. There were children who had fun using their hands instead of paint brushes to put hand prints on the wall. Smaller details and parts of the painting that were higher up were left to the older children. People of all ages worked together and helped each other out, and after about an hour, the paint project was completed.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加19

     

    When it came to snack time to wait for the paint to dry, Natsume Mito played hide and seek with the kids. A sense of connectedness through working together rang through the room. It was a warm atmosphere, and the laughing never stopped.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加10

     

    After tearing off the masking tape the painting was complete. The adult guardians who watched over the work applauded everyone for their admirable efforts.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加15

     

    The daycare center was now bright thanks to the paint job. And a picture of a new circus tent was now in the room. The children will likely never forget about the place they helped decorate.

     

    ▼Check out this video which captures footage from the day.

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Locations: SHIBUYA CAST. / Tower Records Shibuya / Laforet Museum Harajuku / Onden Shrine

    Dates: Saturday 24 March – Sunday 25 March

    Time: 11:00-21:00 *Times differ at each area

    Official Event Website:https://fes18.moshimoshi-nippon.jp/

  • MMN Festival 2018 in Shibuya: Laforet Museum Harajuku – Day 1 Report

    28.March.2018 | FEATURES / FES

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA is currently being held across Saturday March 24 and Sunday March 25, serving Japanese culture to the world from Shibuya. Day one ended with huge success. Laforet Museum Harajuku, one of the four areas of the festival, was home to the Harajuku Kawaii Market take place, an event themed on the concept of “Find Japanese Kawaii♡”. The market was lined with a whole host of booths where people got up close with Japanese fashion, beauty, fortune-telling, DIY and more. But that’s not all.

    もしもしにっぽんフェスティバル 菅沼ゆり 丸山礼

    The stage was graced by models heavily active in Harajuku-style fashion magazines, popular social media influencers, and others, all of whom shook the house.

     

    ラフォーレミュージアム 甘党男子

    Kicking off the stage performances was none other than Amato Danshi, a six-member male idol group whose concept centres around sweets and candy. “We want to spread the greatness of sweets even more!” They sure weren’t lying with those words, as the guys surprised the audience by gifting everyone sweets during their set. Things got really exciting during their high-tempo track Shu Cream (“Cream Puffs”) as the crowd joined in with the group members in some seriously energetic dancing!

     

    IMG_6793 copy

    With excitement still rippling through the room, “Mynavi Baito presents Challenge Award” was next on stage. Nine fashion students were split into teams of three who were challenged to create cute part-time work outfits to promote to the world. Yuri Suganuma, Mei Nagasawa and Anna Yano stepped out onto stage and presented the outfits by wearing them. Team 95 created an izakaya outfit, Team Hikari produced a Gas Station uniform, and Team Twinkle served up moving-company couture.

     

    180324_KS_10913

    The audience were made to vote for a winner with a raise of hands. The winners of the Challenge Award were Team Twinkle and their mover outfit! They went away with a cash prize of ¥100,000. Tears were even seen from the team upon hearing the announcement. It was a moving stage event – you could see their passion and how hard they had all worked.

     

    180324_KS_10965180324_KS_11044

    Natsume Mito put on her fashion show where the tender and slightly mysterious world of Tomonori Taniguchi’s picture book Bulldog Tantei to Kieta Hoshi (BUNKEI Co., LTD.) was brought to life with performances from Japanese models Akari Abe, Manaka Arai, Alice Ikeda, Anna Kawamura, Aino Kuribayashi, Saki Shibata, Yuri Suganuma, Ema Tanioku, Eri Tanioku, Chie Tsuji, Rinko Murata and Una while Natsume Mito read the book aloud.

     

    ラフォーレ 三戸なつめ 絵本 ファッションショー

    Natsume wore a smile of joy on her face when the fashion show came to an end. She announced, “It was a challenge to bring to life and convey something that you imagine in your head. I want to go on to create the opportunity to produce more picture book stage shows!”

    Natsume Mito show after report

     

    人気Youtuber めがね_よしあき、ミチトークセッション

    The first slot of performances came to a close and led into slot two. Youtuber Megane and models Yoshiaki and Michi were invited as guests for a talk session. They showed lots of private photos while giving backstory to each of them. They also blurted out frank insights into each of the pictures which had people in stiches.

     

    180324_KS_20165

    In a talk show with popular illustrator Fusedy and Koseki Ren, the two of them gave their cherished opinions of the topic of romance. It was very much a talk between two people who have known each other for 4 years. They were on the same wavelength. It was a girl-talk which showed no sign of stopping as they chatted with plenty of “I know, right!” and “Tell me about it!” moments as Ren empathised with the contents of Fusedy’s book.

     

    180324_KS_20286
    Next on stage was none other than Rilakkuma! To realise Shibuya’s recent appointment as a city for international tourism and culture, an inauguration ceremony was held on stage to name Rilakkuma an official Shibuya Tourism Ambassador!

     

    リラックマ 渋谷区ごゆるりアンバサダー 就任式

    Seeing that had people sighing in adoration with accompanying exclamations of “kawaii.”

     

    180324_KS_30092

    With three more stage events wrapped up, it was time to move on to slot three. The first of the performances was the “Fashion & Hair Dye Talk Session with Ren Koseki, Hikari Shibata, Yuri Suganuma, Ayumi Seto and MIZUKI (KORD)” presented by FRESHLIGHT. Popular models Ren Koseki and Ayumi Steo, as well as popular stylist MIZUKI (KORD), chatted about their experiences with dyeing their hair, recommended hair colours for spring, and more.

     

    180324_KS_30054

    that when it comes to spring, it’s all about warm colours. When you want to shake things up a bit for going out during spring break, why not go for an easy and comfortable image change with hair dyes from FRESHLIGHT?

     

    180324_KS_30100

    Fortune-teller Chamereon Takeda read Mei Nagasawa – who loves spirituality and going to shrines – for romance and work in her “Love Compatibility Rankings: Zodiac Signs” session. Chamereon Takeda used western astrology and tarot readings for Mei, who was interested in her marriage partner. She was told “Your luck will increase for both romance and work starting this autumn. It will be a time where you form a bond with someone you need, and break away with someone you don’t.”

     

    180324_KS_30101

    In the second half of the show, Chamereon Takeda also announced the rankings for love compatibility for each zodiac sign. Coming in 1st place was the Taurus! The scene of people devouring the demonstration was a sight to behold – as if people really wanted to hear their destinies.

     

    180324_KS_30184

    The final act of day one was a talk session with Saki Shibata, Ayaka Segawa, and Rei Maruyama. The three of them work as a model, artist & nurse, and performer respectively. Their open and honest discussion focuses on their careers. The conversation got pretty lively as expected from three friends!

     

    That’s it for day one at Harajuku Kawaii Market. Look forward to the performances on stage on day two!

     

    MOSHI MOSHI MUSIC FESTIVAL CUTUP STUDIO after report

    Harajuku Kawaii Market Afterreport DAY2

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Locations: SHIBUYA CAST. / Tower Records Shibuya / Laforet Museum Harajuku / Onden Shrine

    Dates: Saturday 24 March – Sunday 25 March

    Time: 11:00-21:00 *Times differ at each area

    Official Event Website:https://fes18.moshimoshi-nippon.jp/ja/

     

  • MMN Festival 2018 Report: Natsume Mito Produces and Performs First Show “Tobidase! Picture Book Show 〜Storytime With Natsume Mito〜”

    28.March.2018 | FASHION / FEATURES / FES

    MOSHI MOSHI FESTIVAL 2018 in SHIBUYA was held in Shibuya and Harajuku on March 24th and 25th. On Saturday March 24th, model and artist Natsume Mito held her first ever fashion show Tobidase! Picture Book Show ~Storytime With Natsume Mito at Laforet Museum Harajuku.

     

     24日とびだせ!絵本ショー〜三戸なつめ、朗読します。〜2

    Natsume Mito fully produced the fashion show which was themed on Bulldog Tanei to Kieta Hoshi (BUNKEIDO Co., LTD.), a picture book by Tomonori Taniguchi. The story is as follows. The stars have disappeared from the sky. During this time, a letter arrives for the bulldog detective requesting he search for the lost stars. He accepts and heads out to find them. He’s able to locate them, but why did they disappear, and who sent the letter…? This exciting story is full of heart and can be enjoyed by kids and adults alike.

     

     24日とびだせ!絵本ショー〜三戸なつめ、朗読します。〜1

    Natsume Mito read the story aloud while a cast of Japanese models brought the world of the book to life through fashion. Models that performed included Yuri Suganuma, Ema Tanioku, Eri Tanioku, Aino Kuribayashi, Chie Tsuji, Abe Akari, Saki Shibata, Rinko Murata, Manaka Arai, Alice Ikeda, Una, and Anna Kawamura. Natsume Mito styled the outfits in the image of everything from the bulldog detective to the animals, moon and stars. The models were immersed in their roles and walked and posed as directed.

     

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    Bulldog Detective (Eri Tanitoku) & Gorilla (Rinko Murata)

     

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    Bulldog Detective (Ema Tanioku) & Owl (Una)

     

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    Bulldog Detective (Ema Tanioku) & Starfish (Saki Shibata)

     

     

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    Bulldog Detective (Eri Tanioku) & Stars (Yuri Suganuma, Chie Tsuji, Aino Kuribayashi, Akari Abe, Rinko Murata, Manaka Arai)

     

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    At the end of the show, the models that performed spoke with the stage presenter Rei Maruyama and gave their thoughts on this first ever fashion show.

     

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    Anna Kawamura (Tortoise): Beret – Caorinomori / Hairband attached to hat, Brooch – Barairo no boushi / Bootsu – gREEN DOT / other personal items UNA (Owl): Innerwear, Jacket, Fringe Skirt – Barrack Room / Tulle Skirt – Gaijin / Hat, Choker – MARTE / other personal items Yuri Suganuma (Star): Neckband – SPINNS / Lace Pants – gREEN DOT / other personal items Chie Tsuji (Star): One Piece, Shoes – daidai / Camisole One Piece – Barrack Room / Necklace – CA4LA Bridal / other personal items Ema Tanioku (Bulldog): Shoes – daidai / other personal items

     180324_KS_11081

    Eri Tanioku (Bulldog): Jacket, Shoes – HUG / Blouse, Hat – SPINNS / other personal items Alice Ikeda (Moon): Belt – HUG / Pumps – gREEN DOT / other personal items Manaka Arai (Star): One Piece – MARTE / Hair Accessory – CA4LA Bridal / Pumps – Gaijin / other personal items Rinko Murata (Star): Lace Gown – Barrack Room / Shoes – RANDA / other personal items Saki Shibata (Starfish): One Piece – gREEN DOT / Neckband, Pumps – Gaijin / Hair Accessory – CA4LA Bridal Aino Kuribayashi (Star): One Piece – Gaijin / Lace Top – gREEN DOT / Hat – Barairo no boushi / Hairband attached to hat – Caorinomori / Sandals – RANDA

     

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    Natsume Mito Comment:

    “I went and produced a show that combined a picture book with fashion. This was my first time doing this, so I was worried perhaps due to my own self-satisfaction. I was finally able to feel relief after hearing claps from people who came to watch (laughs). Thank you so very much to everybody who came! And to all the models who performed too. I’m happy that the outfits I put together went perfectly with everyone. I can see once again how difficult it was to convey what was in my head to the staff too. It was a very good learning experience. I want to try creating another stage show that conveys the wonder of loving picture books together and the fun of fashion!”

     

    Tobidase! Picture Book Show ~Storytime With Natsume Mito wrapped up with much success. Look forward to the many things Natsume Mito will challenge herself to next!

     

     

     

    Outfit Co-Operation: Gaijin / CA4LA / Caorinomori / gREEN DOT / SPINNS / daidai / HUG / Barairo no boushi / Barrack Room / MARTE / RANDA

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018

     

    URL:http://fes18.moshimoshi-nippon.jp

    MMN Facebook: https://www.facebook.com/msmsnippon/

    MMN Twitter: https://twitter.com/MOSHI2_NIPPON

  • MMN Festival 2018 Report: MOSHI MOSHI MUSIC FESTIVAL & Up-and-Coming Artists at Tower Records

    27.March.2018 | FEATURES / FES / MUSIC

    The MOSHI MOSHI NIPPON Project has one goal: to promote Japanese pop culture to the people of the world. On March 24th and 25th, MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA was held, delivering Japan’s popular culture to the world from the Shibuya and Harajuku area.

     

    There were several places this year’s festival took place. One of those locations was Tower Records Shibuya, where we held a music event titled “Featuring Japanese New Music: MOSHI MOSHI MUSIC FESTIVAL.” Here, music artists with huge influence in the scene, as well as music media companies who have hooked up with new talent, came together as curators to deliver a fantastic showcase of promising artists. The event took place at the CUTUP STUDIO on B1F of Tower Records Shibuya.

    MANON

    Day One at the CUPUP STUDIO saw many performers. This included MANON, a hopeful new artist signed to ASOBISYSTEM, as well as three other artists recommended by music media company Spincoaster: SIRUP, Mizuki Ohira with Kobayashi Utena, and The Wisely Brothers.

    SIRUP

    Recognised R&B artist SIRUP warmed and spellbound the room with his sugary vocals and mellow, infectious beats.

    24日大比良瑞希with小林うてな

     

    MOSHI MOSHI NIPPON FESTIVAL 2018 24日The Wisely Brothers

    Mizuki Ohira rocked the steelpans while Kobayashi Utena played the marimba, giving rise to an exotic musical co-performance. Three-piece female band The Wisely Brothers sent forth new-age girl power with their heavy garage rock. They also spoke about there being so much manga in Japan as one of the things they like about the country.

     

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    The second half of the event was graced by an MC battle produced by WREP, a hip-hop radio channel, hosted by Zeebra and Hachi Moji. Four spectators from the audience were appointed as team leaders and had to create teams from the 12 battle MCs present at the show.

     

     

    _MNP8759 copy

    The 4 teams battled it out in a tournament for the title of best MC. MCs that participated in the battle included MC Seishain, MC Matsushima, MC MIRI, Kizal, SAM, SHO GEN, Datemegiri, TKdakurobuchi, NiLL Nico, 8×8=49, FRANKEN, and Yuma.

     

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    MOSHI MOSHI NIPPON FESTIVAL 2018 24日WREP BATTLEFIELD presents バトつく

    Team SHO GEN, TKdakurobuchi & NiLL Nico and Team MC Matsushima, MC Seishain & SAM came out victorious. At the end of the battle, the chief members of the teams SAM and TKdakurobuchi clashed in a final battle with SAM taking the crown. The winning team took home a cash prize with the hip-hop fans in the crowd in a flurry of excitement. This marked the end of the first day.

     

    ミスモペT_N_25日春ねむり

    For Day Two, Natalie Music worked as curators for the live stage event “Live Natalie meets MOSHI MOSHI NIPPON.” MISMOPE were the first on stage with their spacey performance, followed by Nemuri Haru, who left a huge impact with her mad mix of poetry and rap.

    脇田もなり

    Monari Wakita fitted in nine songs in 30 minutes, demonstrating her multi-layered musicianship. The packed-out CUTUP STUDIO also got involved with some fiery call & response.

    新しい学校のリーダーズ

    Atarashii Gakkou no Leaders wowed the audience with their infectious outlook and sharp, nimble dancing. During their song Saishuu Jinrui, which is the lead song taken from their first major album Mae Narawanai released on March 21st, they demonstrated their acrobatic bodies to the tune of a lively piano.

    Luby Sparks

    Five-member band Luby Sparks, who are recognised in the British alternative rock scene, also announced their new vocalist Erika for the first time.

    SHE IS SUMMER

    The last performer of the day was SHE IS SUMMER, who performed a string of popular hits such as Machiawase wa Kimi no Iru Shinsen and Tobikiri no Oshare Shite Wakarebanashi wo. The two-day festival came to a close with MICO’s energetic, jumpy performance.

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018

    Event Website: http://fes18.moshimoshi-nippon.jp

    MMN Facebook: https://www.facebook.com/msmsnippon/

    MMN Twitter: https://twitter.com/MOSHI2_NIPPON

  • MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA promoted Japanese culture to people of the world from Shibuya on March 24th and 25th. The weekend event ended with huge success.

     

    C_キャスト正面

    There were 5 main areas where the festival took place this year. Let’s break them down one by one and see what happened.

     

     

    Tower Records Shibuya CUTUP STUDIO / MOSHI MOSHI MUSIC FESTIVAL

    A music event titled Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL” took place. Down in the B1F CUTUP STUDIO at Tower Records Shibuya, influential artists and the music media, who had previously hooked up with many promising artists, became official curators to provide a line-up of artists.

     

    T_S_24日The Wisely Brothers

    On Day 1, MANON served as the opening act to the first half of the event, followed by the three artists recommended by music media company “Spincoaster” – SIRUP, Mizuki Ohira with Kobayashi Utena, and The Wisely Brothers. It was a thrilling string of performances as expected from Spincoaster, who showcase fresh music from both inside and outside Japan.

     

     

    T_W_24日WREP BATTLEFIELD presents バトつく

    In the second half we saw the MC battle produced by WREP, a hip-hop radio channel, under Zeebra and Hachi Moji. 4 teams battled it out in a tournament for the title of best MC, with MC Matsushima, MC Seishain and SAM taking the crown. Winners received a cash prize, wrapping up the first day of the event.

     

    T_N_25日SHE IS SUMMER

    On Day 2, Natalie Music worked as curators for the live stage event “Live Natalie meets MOSHI MOSHI NIPPON.” MISMOPE, Nemuri Haru, Monari Wakita, Atarashii Gakkou no Leaders, Luby Sparks, and SHE IS SUMMER took to the stage. Each of them offered a different genre as up-and-coming artists and sang the two-day festival into a close.

     

     

    Tower Records Shibuya SKY GARDEN / MOSHI MOSHI MUSIC FESTIVAL

    Up on the rooftop of Tower Records Shibuya, the Sky Garden, a selection of groups from the idol genre, a unique part of Japanese pop culture, performed on stage as artists that MOSHI MOSHI NIPPON wanted to show to the world.

     

    T_M_24日Yamakatsu

    T_M_25日愛乙女☆DOLL

    On March 24th, a total of eight idol groups performed including Yamakatsu and CY8ER, and on March 25th nine performed, such as Lucky Doll and The Dance for Philosophy, all of who enthralled the idol fans gathered at the venue.

     

     

    Laforet Museum Harajuku / Harajuku Kawaii Market presented by Mynavi Baito

    The Harajuku Kawaii Market was presented by Mynavi Baito at Laforet Museum Harajuku and centered on the theme of “Find Japan’s Kawaii♡”.

     

    There was a whole collection of booths from fashion to beauty, fortune-telling, DIY and more, as well as appearances from models active in Japanese fashion magazines, artists, and a popular Youtuber.

     

    Performers Rei Maruyama and Yuri Suganuma hosted the stage. The two of them are friends and so had a good, natural flow in directing the stage.

     

    L_24日柴田紗希、瀬川あやの、丸山礼の「ワタシのオシゴト」

    Talk sessions were held around fashion, cosmetics, how to be photogenic and more and saw the likes of Saki Shibata, Rinko Murata, Megane, Noah Satou, Ayaka Segawa, and Rikako Ōya from Babyraids Japan.

     

     

    L_24日マイナビバイト presents チャレンジアワード4

    Mynavi Baito also presented their Challenge Award themed on fashion where school students were tasked with designing the cutest part-time work outfit to show to the world. Japanese models stepped out onto stage wearing each of the costumes.

     

    L_24日とびだせ!絵本ショー〜三戸なつめ、朗読します。〜1

     

    L_24日リラックマ渋谷区観光大使ごゆるりアンバサダー就任式

    Artist, model and actress Natsume Mito produced her first ever show for the event – a fashion show themed on a picture book. Rilakkuma attended too for his inauguration ceremony to be appointed as a Shibuya Tourism Ambassador. He handed out maps to people at the event.

     

    L_25日MAGIC BOYZ

    MAGiC BOYZ and Amato Danshi performed live at the market with their catchy music and electrifying dance moves.

     

    L_ユザワヤワークショップ1

    The booth area bustled with people who attended DIY workshops for making accessories and pin badges, the fortune-telling area, hair styling booth and more. Japan’s kawaii was delivered across two days through the on-stage performances and many booths.

     

     

    SHIBUYA CAST / MOSHI MOSHI NIPPON MARKET

    C_キャスト屋外ブースの様子

    A market was held at SHIBUYA CAST called “Enjoy Hanami Early in Shibuya.” It was dotted with an array of food booths where people enjoyed strawberries from the city of Tamura in Fukushima Prefecture, the popular Kyoto souvenir “Tokyo Baum,” and Japan’s dashi stock. There were performances, people tried on kimono, there was a footbath and more. This area was particularly popular with overseas visitors.

     

    C_もしもし着物サロンC_渋谷キャスト草津ブース

    Official tours were held called “HARAJUKU EXPERIENCE” with SHIBUYA CAST as the start and finish point. They were very well received. Aimed at foreigners, the tours took them around the fascinating areas of Shibuya and Harajuku.

     

    C_桜の様子

    It was just in time for the cherry blossoms at SHIBUYA CAST which were in full bloom this weekend, making the event even more brilliant.

     

     

    RE THINK CAFÉ SHIBUYA / MOSHI MOSHI CAFÉ

     

    The MOSHI MOSHI CAFÉ opened at RETHINK CAFE SHIBUYA with the concept of “Clean & Hungry.”

     

    R_MOSHI MOSHI CAFE1

    A campaign was held for people to receive free sweets from areas around Japan by taking a photo of food they ordered from the café and posting it online with the specified hashtag.

     

    R_MOSHI MOSHI CAFE2

    Lots of people posted their food on social media and were able to enjoy free sweets from regions across Japan that are hard to get your hands on in Tokyo. The café served up the individual charms of regions in the country.

     

     

    Onden Shrine / MOSHI MOSHI ENNICHI

    O_もしもし縁日参道

    Onden Shrine is where the local gods of Harajuku are enshrined. An Ennichi event was held for the festival titled “Tie Links With the Gods of Harajuku.”

     

    O_原宿で人気のわたあめ

    Harajuku-style rainbow coloured cotton candy, cute amezaiku and other treats were sold as food for Ennichi, and there was a booth for foreigners to learn Japanese shrine etiquette.

     

    O_神社の作法を教える様子

    Bilingual staff lectured on the manners and etiquette to teach the proper way of praying at shrines in Japan.

     

    O_24日薩摩川内踊り太鼓_創作舞踊集団寳舟1

    O_24日夢乃屋 孝藤右近 創作日本舞踊ショー_盆踊り3

    Traditional Japanese performance opened the stage with taiko drums and Awa Odori. There were also character DJs, a display by pro kendama performer EASY and many other things for kids and adults alike to enjoy. At the end of the day was a large Bon Odori dance which the performers, attendees and staff joined in with.

     

    L_会場フォトスポットの様子L_三戸なつめプロデュースの願い星ボード

    16,000 people attended this year’s MOSHI MOSHI NIPPON Festival across the two days. Just like last year, many foreigners attended the event, but this year the variety of content at the festival was upped, the number of families increased, and we saw lots of children getting involved in the booths. MOSHI MOSHI NIPPON promoted Japanese culture to even more people this year, not just with those in attendance, but event to people on the street who were given sampling bags.

     

    Further reports of the event for each area of the festival will be posted on the MMN website in the coming days. Stay tuned and don’t forget to check the official event page: https://fes18.moshimoshi-nippon.jp/index.html

     

    MMN will continue to deliver Japanese popular to the world through our website and official events. On our website, we post interviews with Japanese artists active both in Japan and overseas, spots to visit and food to try in Japan as recommended by popular models, fashion trends in Japan, and much, much more. We provide information from a unique perspective, so be sure to check us out.

     

     

    Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Date: March 24, 2018 – March 25, 2018

    Time: 11:00-21:00

     

    <Performance Line-up>

    MOSHI MOSHI MUSIC FESTIVAL

    Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop

    ・Opening Act: MANON

    ・Spincoaster Stage: Mizuki Ohira with Kobayashi Utena / SIRUP / The Wisery Brothers

    ・WREP BATTLEFIELD presents Batotsuku (19:00 START)

    MC: Zeebra/八文字

    DJ: YANATAKE

    MC BATTLE: MC BATTLE: MC Seishain / MC Matsushima / MC MIRI / Kizal / SAM / SHO GEN / Datemegiri / TKdakurobuchi / NiLL Nico / 8×8=49 / FRANKEN / Yuma

    ・Live Natalie meets MOSHI MOSHI NIPPON: Atarashii Gakkou no Leaders / SHE IS SUMMER / Nemuri Haru / MISMOPE / Luby Sparks / Monari Wakita

    ・MOSHI MOSHI IDOL SPECIAL: APPARE! Harajuku / Wyenra / QUEENS / Kus Kus / CY7ER / Sakadori Hasshinkyoku / C-Style / Jewel☆Neige / sora tob sakana / Nankini! / NEO JAPONISM / PPP!PiXiON / The Dance for Philosophy / Lucky Doll / Yamakatsu

     

    Harajuku Kawaii Market presented by Mynavi Baito

    Location: Laforet Museum Harajuku

    MC: Yuri Suganuma / Rei Maruyama

    Akari Abe / Amato Danshi / Manaka Arai / Alice Ikeda / Ellie / Rikako Ōya (Babyraids Japan) / Anna Kawamura / Chamereon Takeda / Aino Kuribayashi / Ren Koseki / Noah Satou / Saki Shibata / Hikari Shibata / Ayaka Segawa / Ema Tanioku / Eri Tanioku / Chie Tsuji / Mei Nagasawa / Fusedy / MAGiC BOYZ / Michi / Natsume Mito / Rinko Murata / Megane / Anna Yano/ Yuna Yabe / Yutaro / Una/ Yoshiaki / Rilakkuma (Shibuya Tourism Ambassador)

     

    MOSHI MOSHI ENNICHI

    Location: Onden Shrine

    MC: Mio Ooyama

    EASY / Coroton / Satsumasendai Odoridaiko / Shimockey / TAKARABUNE / Maidreamin / YUMENOYA Ukon Takafuji Japanese Dance Show & Bon Odori

     

    MOSHI MOSHI NIPPON MARKET

    Location: SHIBUYA CAST

    MIOCHIN

     

    <Organizer> MOSHI MOSHI NIPPON Executive Committee

    <Support> Shibuya City / Shibuya City Tourism Association

    <Co-Operation> TOKYU CORPORATION / SHIBUYA CAST. / Tower Records Japan Inc. / Laforet HARAJUKU / Religious Corportation Onden Shrine / Jnnovations, Inc.

    <Sponsors>

    Mynavi Baito / NIPPON PAINT HOLDINGS CO.,LTD / Bijuu co.,ltd. / KitKat Chocolatory / Amato Danshi / Maidreamin / Don Quijote Co., Ltd. / HAPPINET CORPORTATION / POKKA SAPPORO Food & Beverage Ltd. / KAGAMOKU CO.,Ltd / DIDYCO / FUSOSHA / Aqua Belle / Keihen Sangyo / Clarence Lee Design & Associates / Henkel Japan Ltd. / Yuzawaya

    <Content Partners> Gurunavi, Inc. / Airbnb Inc. / Natalie / Spincoaster / WREP / SHIBUYA FASHION FESTIVAL / Japan Promotion

     

    Official Event Website: https://fes18.moshimoshi-nippon.jp/index.html

    MMN Website: http://www.moshimoshi-nippon.jp (Japanese, English, Chinese)

     

  • Additional Information! Maidreamin, Kendama Performers, TOTTI CANDY FACTORY to Participate & Character DJ Festival Will be Held

    23.March.2018 | FEATURES / FES / SPOT

    The MOSHI MOSHI NIPPON Executive Committee will hold the country’s biggest inbound event for promoting Japanese pop culture to the world, “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA,” across the areas of Shibuya and Harajuku on Saturday March 24 and Sunday March 25. New artists have been added to the event line-up as well as their performing dates. Registration for the event is also now open. Those who register for the festival will receive an original bag as thanks.

     

    Register Here: https://mmnf2018.peatix.com

     

    This year’s MOSHI MOSHI NIPPON FESTIVAL will take place in four main locations. Here are the artists who will perform as well as the content and activities to be held at each location.

    In this article, we will take a detailed look at the stage performances and booths you can expect to see at Onden Shrine.

     

     

    EASY – The Kendama Performer

    イージー

    EASY is a professional kendama (“sword and ball”Japanese toy) performer who is performing throughout the world. Don’t miss this chance to enjoy his breathtaking kentama performance!

     

     

     

    Maidreamin

    めいどりーみん

    めいどりーみん

    The popular cast members of the maid café, “Maidreamin” will gather at Onden Shrine! They will grab ojou-sama (ladies) and goshujin-samas’ (masters) hearts with their songs and dance performances.

    Detailed information:https://www.moshimoshi-nippon.jp/ja/98007

     

     

    TOTTI CANDY FACTORY

    TOTTY CANDY is popular for its giant rainbow-colored cotton candy. Cotton candy is eaten by many people as an Ennichi (hopping day) food. This cotton candy named TOTTY CANDY has the essence of Harajuku-style!

     

     

    Character DJ Festival

    Shimockey

     coroton

    DJs disguised as popular characters will perform on-stage at Onden Shrine and will grab audience’s hearts with their tunes and fantastic performances. DJs – Shimockey and coroton and many more.

    DJ/Shimockey and coroton

     

     

    <Free Entry to MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA>

    Register for free entry to this year’s festival!

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you and present at each area on the day of the event.

    Click here to register.

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

    MOSHI MOSHI NIPPON FESTIVAL 2018

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Venue: LAFORET MUSEUM HARAJUKU, SHIBUYA CAST, TOWER RECORDS Shibuya, Onden Shrine

    Date: 03/24 (Sat.), 25 (Sun.)

    Time: 11:00 to 21:00 ※the opening hours differ depending on the venue

    Official site:https://fes18.moshimoshi-nippon.jp/ja/

    Pre-register (free):http://mmnf2018.peatix.com

     

  • ASOBISYSTEM and Airbnb Join Up to Bring Models as Tour Guides to MMN Festival 2018

    23.March.2018 | FASHION / FEATURES / FES / SPOT

    ASOBISYSTEM Co., Ltd and Airbnb Japan, Inc. have joined up to promote the expansion of the appeal of Japan’s multilayered culture and regional communities. Firstly, to further interest in Harajuku’s unique culture, the two companies are offering numerous experience-based services.

     

    Asobisystem

    ASOBISYSTEM is centered around promoting more “fun” (asobi) to today’s age. They focus on Harajuku culture, something distinctive of Japan. In doing so they have supported and helped grow the culture that is born on the streets of Harajuku including fashion, music and lifestyle. In the beginning, it was just in Japan, but since then they have continued to be active in promoting Harajuku culture worldwide. Harajuku is a town steeped in fascination, and ASOBISYSTEM are focused on it becoming a melting pot cultural area recognised by the people of the world.

     

    Airbnb was established in 2008. They have interacted with a multitude of regional communities and offer a unique travel experience that enables people to connect with the culture of their place of destination. Airbnb aims to realise a world where you can travel to live life.

     

    model-tour

    The first plan of action for ASOBISYSTEM and Airbnb is offering official tours with popular models who will serve as tour guides for MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA which will take place on March 24 and March 25! There are 3 models who will work as tour guides: Saki Shibata, Ayumi Seto and Yuri Suganuma. To experience each of their special tours you must book in advance, so be sure to check them out ASAP.

    Full details: https://www.moshimoshi-nippon.jp/ja/96761

     

    Experience the ever-growing culture of Harajuku with Airbnb.

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Locations: SHIBUYA CAST. / Tower Records Shibuya / Laforet Museum Harajuku / Onden Shrine

    Dates: Saturday 24 March – Sunday 25 March

    Time: 11:00-21:00 *Times differ at each area

    Official Event Website: https://fes18.moshimoshi-nippon.jp/ja/

    Free Pre-Registration: http://mmnf2018.peatix.com

     

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