The green tea specialty store, “Senchado Tokyo” opened in Ginza. Disseminating information about Grade 1 “Sencha” (green tea) to the world.

08.November.2017 | FOOD / SPOT

LUCY ALTER DESIGN manages the world’s first “hand-dripped” Japanese green tea specialty company, “Tokyo Charyo,” and on November 3rd, (Fri.) Tokyo Charyo opened the green tea specialty store “Senchado Tokyo” in Ginza, Tokyo. Here they will sell only single-origin, high grade “Sencha” from throughout Japan.

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 “Sencha” is one kind of Japanese tea and almost all the green tea Japanese people drink is “sencha.” “Senchado Tokyo” was opened at this time with the Tokyo Olympics in mind. They know that people coming to the Olympics from throughout the world will want to know more about Japanese green tea so they decided to open this store in Ginza, Tokyo, a world-renowned tourist spot, and from here they hope to sell green tea and disseminate information about high-quality “sencha” and teach people how to enjoy “sencha.”  “Sencha” has played a vital role in the making of the Japanese “living room” from the Edo era. Senchado Tokyo hopes promote a new style of drinking green tea, a style that will match our present day and age.

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In Japan, the use of teapots to steep tea in started in the 6th year of the Horeki Era (1756).  And now 260 years later, a new tea steeping method is being promoted and sold. That is the “Toumei Kyusu” (see-though teapot). With the concept of “the ultimate simplicity” in mind a new teapot design was developed. This teapot matches the present day lifestyle of people and it is made to steep one person’s cup of tea.

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Many people’s idea of “teapots” is “It breaks easily. It takes up space, and they are difficult to wash.” Other people often say, “I don’t know how to brew tea.” The new teapot is a solution to all these teapot worries.

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This new teapot looks like it is made of glass but it is actually made of a special plastic. Accordingly, it is non-breakable, doesn’t become hot and takes up little space. The teapot is made to steep one person’s cup of tea at a time (120ml) and the recipe for brewing tea is simple. It can be used in various situations. Of course, it can be used at home but it can also be used at outdoor events, at cafes and at pop-up shops.

 

They are offering this Sencha in a new packaging design so that you can enjoy single-origin sencha by choosing your favorite strength and flavor.

 

 

Using a unique algorithm design, each single-origin sencha has been given numerical rankings as to the strength and flavor of the tea and this ranking has been expressed in colors. Accordingly, the information about each tea has been expressed as a color. Therefore, persons do not need a special language to talk about the taste of Sencha. At the store it is possible to sample these single-origin senchas to find the tea of your liking before you purchase one of these senchas.

 

Find your favorite green tea and along with some tea sweets please enjoy a quality tea time.

 

■Information

Senchado Tokyo

Address: Ginza Marushima Bild. 1F, 5-10-10 Ginza, Chuo-ku, Tokyo

Hours: 11:00~19:00

Holidays: None (year-end and New Year’s holiday and Obon is an exception)

 URL:http://www.senchado.jp/

 

Product information

Tomei kyusu (see-through teapot) 3,500 yen (tax included)

Single origin senchas (alogorithm package) 1,900 yen (tax included)~

Gift package of 5 senchas of your choice 2,100 yen (tax included)

Online shop: https://shop.greenbrewing.jp/

 

 

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    Copyright © 2019 by Blueandyellow, LLC Licensed by Cosmo Merchandising

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    ▼BLUE STAR CAFE

    Address: 504 Tsukada, Nagakute, Aichi

    TEL:0561 42 6878

    Official Website: https://bluestar-cafe.com/

     

    Halleloo Garden(ハレルゥ ガーデン)

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    Author/ Photographer: meme

     

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  • Shaved Ice Pop-Up Shop Opens in Ginza With Refreshing and Adventurous Flavours

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    (※) Contains alcohol

     

    Blueberry: ¥756, Blueberry Condensed Milk: ¥864, Limoncello: ¥540 (tax included)

    Available: Tues 4th ー Sun 30th June

    The Blueberry and Blueberry Condensed Milk kakigori are new flavours and are both served with red bean paste. The sweet yet tangy syrup is made from ripe blueberries and is generously poured over the kakigori. We recommend you enjoy this along with the carefully balanced condensed milk. The Limoncello red bean paste kakigori uses an Italian liqueur, creating a refreshing flavour.

     

    Hassaku orange: ¥756, Hassaku Orange Condensed Milk: ¥ 864, Calvados (※): ¥540 (tax included)

    Available: Mon 1st ー Wed 31st July

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    The Calvados kakigori is made using brandy sourced from France which is stored to ferment in an oak barrel. The oaky scent and the fresh appley flavour perfectly balance each other out.

     

     

    Strawberry: ¥756, Strawberry Condensed Milk: ¥864, Mulled Wine (※): ¥540 (tax included)

    Available: Thurs 1st Aug ー Sun 1st Sept

    Selectively bred strawberries were used to make the syrup for this strawberry kakigori. This is also served with red bean paste, which is perfect along with the sweet and sour strawberry syrup. The Mulled Wine Kakigori is made with red wine spiced with lemons, oranges, cinnamon and cloves for a new, fruity flavour.

     

     

    Condensed Milk: ¥702, Matcha: ¥702, Matcha Condensed Milk: ¥810, Rum: (※) ¥540 (including tax )

    Available: Tues 4th June ー Sun 1st Sept

     

    Besides the standard red bean paste kakigori, the rum flavour is also returning this year! Sugarcane sourced from Okinawa is used to make the rum. When mixed with the blackstrap molasses sugar,  it becomes a flavour that adults just cannot resist.

     

    Escape the heat and enjoy a moment of supreme bliss with these delicious shaved ice flavours!

  • Coisof Releases Rain Ice Cream With Rainy Day Surprise and Resurrects Goth Ice Cream

    04.June.2019 | FOOD

    Ice creams that will show you the meaning of true love! Coisof  will release a June-limited menu of soft serve ice creams. This includes a rain-themed ice cream that comes with a campaign that only runs on rainy days! Furthermore, the goth ice cream that was popular before the renovation of the shop is making a comeback!

    Rain Ice Cream (Ame iro soft) 

    With a drizzle of rainy magic, Coisof’s popular milky and rich-flavoured ice cream has been transformed into a yumekawa (dreamy and cute) ice cream! ♡ The beautiful gradation of the blue lychee syrup and blue sugar pearls make it a perfect treat for the rainy season.

     

    I bet you’re dying to blow away the clouds that are hiding the June rainy day secret campaign! All you have to do is order the Rain Ice Cream on a rainy day during the June campaign period and your ice cream will be upgraded to the Rain Coi Soft (Ame iro coi soft) which is sprinkled with soft oiri candy toppings! This upgrade is absolutely free as long as it’s raining! It looks so refreshing and cool! It’s the perfect way to rejuvenate yourself in this humid season!

    Goth Soft 

    Before the shop renewal, the Goth Soft ice cream was incredibly popular. Now, post renewal, it has been resurrected! Black as midnight, the goth soft is no doubt Instagram-worthy. There’s also the Goth Soft Mix which is a mix of the dark goth soft and the pure milk soft ice cream so you can enjoy both flavours at once!

     

    Don’t be glum during the rainy season! Shower yourself in love with these delicious Coisof ice creams! 

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