6 Recommended Ehomaki for 2018: This year we face south-southeast

15.January.2018 | FEATURES / FOOD

Setsubun is the day before spring begins in Japan and is celebrated annually on February 3rd. It’s a time to cleanse the evil away from the previous year, done through a ritual called mamemaki or “bean throwing” where people throw soybeans. The night of Setsubun is also where people eat ehomaki, known as “good fortune sushi.” It is said that by eating one of these thick, uncut sushi rolls, bad omens will be driven off and you will live a year in good health.

 

In this article, we will introduce to you a range of different ehomaki that are being sold in 2018.

ミニストップ

MINISTOP Convenience Store

For 2018, MINISTOP are serving up their regular “Koufuku Ehomaki” (Happiness Ehomaki), packed with good ingredients.

 

The Koufuku Ehomaki is plump with a carefully selected bounty of 7 ingredients that includes thick dark sleeper with shiitake, soft whitespotted conger, dried strips of calabash, and more. But that’s not all – there is a whopping line-up of 9 ehomaki to be enjoyed at MINISTOP. As well as the Koufuku Ehomaki, you can get your fingers on one containing fresh seafood (“Umi no Kougu Ehomaki”), one where you can taste the charcoal cooking (“Sumibi Yakigyu Yakiniku Ehomaki”), one containing rich sauce and soft pork fillet cutlet, and more.

◼︎Information

MINISTOP Ehomaki

 

Applications: January 28, 2018 by midnight

Delivery: February 1, 2018 to February 3, 2018

 

Applications: January 29, 2018 by midnight

Delivery: February 3, 2018

 

Early Bird Discount

If you apply by January 20, 2018, you can receive a discount on select ehomaki. Select items include: Koufuku Ehomaki, Set of 3 Koufuku Ehomaki, Kaisen Ehomaki (seafood ehomaki), Set of 3 Kaisen Ehomaki

 

Webpage: https://www.ministop.co.jp/syohin/reserve/ehoumaki2018/

アトム

ATOM

ATOM Corporation, who manage izakaya and family restaurants, are to sell limited quantities of ehomaki for Setsubun.

 

The ehomaki use ‘nori’ (seaweed) from the Ariake Sea in Kyūshū that has been blessed in Hakusangu in Aichi Prefecture for sound health, safety of one’s family and business prosperity. Each and every ehomaki is prepared and rolled individually and with the utmost care and attention.

 

This year they will add to their “Premium Ehomaki” line-up and introduce ehomaki made with eel from Aichi Prefecture, with grilled blackthroat seaperch from Yamaguchi Prefecture, and with snow crab from Tottori Prefecture

◼︎Information

Ehomaki

Available: February 1, 2018 to February 3, 2018 (now on sale for order online and in-store)

Homepage: http://www.atom-corp.co.jp/fair/fair.php?fair_no=2722

イオン

 AEON

All 400 “AEON” and “AEON Style” stores in Honshu and Shikoku, as well as on their online shop, are to sell 19 different ehomaki.

 

The line-up includes thickly rolled ehomaki from popular Michelin 3-star restaurant “Sushi Yoshitake” that featured in Tokyo’s 2017 Michelin Guide, seafood ehomaki filled with fish praised by fishermen around Japan via “Pride Fish,” and more.

 

◼︎Information

AEON Ehomaki

Available: 400 “AEON” and “AEON Style” stores around Honshu and Shikoku, and via the “AEON Net Shop”
Orders: Open until January 29th

Order in-store or online via http://chirashi.otoku.aeonsquare.net/ehoumaki

Release Date: February 2nd – February 3rd

 

 

 

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Daimaru (Tokyo Branch)

The ehomaki available at the Tokyo branch of Daimaru will increase to 150 this year – up 10 from last year – with plenty of variety.

 

This year, Daimaru will also introduce nikuman (steamed buns), bread and more for Setsubun. So that the food event can be enjoyed a little longer, “Flying Ehomaki” will also be sold beforehand.

 

◼︎Information

Tokyo Daimaru

Address: 1-9-1 Marunouchi, Chiyoda, Tokyo

Opening Hours: 10:00-21:00

Contact: 03-3212-8011

Website: https://www.daimaru.co.jp/tokyo/

 

d23075-198-950413-2

Sanda Hotel

Sanda Hotel have opened pre-orders for their winter-themed “Sanda Shunpanro Ehomaki.”

 For Setsubun, the Japanese restaurant “Sanda Shunpanro” will sell luxurious good-luck sushi made with koshihikari, a type of rice, and ehomaki made with 7 ingredients. Be quick though, as they are only selling 10 sets of sushi and 50 ehomaki!

 

◼︎Information

Sanda Hotel

Address: 1-11-2 Keyakidai, Sanda, Hyōgo Prefecture

Contact: 079-564-1101

Website: https://www.sandahotel.jp

 

Ehomaki

Price: Good-Luck Sushi Set (2 incl.) – ¥4,000 / Ehomaki – ¥800 each *price excludes tax

Reservations: December 18, 2017 to January 31, 2018

Delivery: February 3, 2018

Webpage: https://www.sandahotel.jp/sh/restaurant/shunpanro.html#ehomaki

 

 

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InterContinental Yokohama Grand Hotel

The hotel’s pastry shop has created the “Eho Roll,” a confectionery wrapped with cocoa flavoured grape and stuffed with large strawberries.

 

The “Eho Roll” was first announced in 2010 and ever since has proven popular every year. The soft sponge contains mouth-watering fresh cream and is packed with big, juicy strawberries. The cocoa grape wrapping makes it look just like a seaweed wrapped maki. The blissful fresh cream and sweet and sour fresh strawberries make a perfect match.

 

◼︎Information

InterContinental Yokohama Grand Hotel – “Eho Roll”

Location: i MARINA, 2F Gourmet & Souvenirs

Available: January 27, 2018 to February 3, 2018

Time: 10:00-20:00 *sales will cease once sales have finished for the day

Price: ¥692 each (tax incl.)

 Did you like this list? Get your hands on your own good-fortune ehomaki, face south-southeast and eat your way into a healthy year.

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    Honten Yamashina mainly uses fully-matured Omi beef, the highest grade available among Shiga Prefecture’s top-tier beef, from Okazaki Farm. The cows are allowed to fatten for a considerable amount of time and live stress-free lives for over 40 months. Less than 1% of all Wagyu cattle are shipped after 24 months of age, and this delectable meat is characterized by its sharp taste and fattiness. 

    Luxurious Wagyu and Sea Urchin Sushi

    Early Summer Plate to Enjoy with Seasonal Flowers

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    Hand-selected Omi Beef Steak

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    Japanese-style Teppanyaki

    Guests can enjoy authentic Japanese teppanyaki cuisine with a modern twist. While sitting at the contour, visitors will enjoy a live performance by Taku Osada, a teppanyaki chef with over 20 years of experience.  

     

    The wide variety of meat can be enjoyed in a number of different ways, whether it be raw, grilled, stewed, or properly cooked. From tongue and rump to filet and sirloin, you won’t leave hungry. Visitors can also enjoy seafood and seasonal Japanese vegetables along with their meat, and the flowers and leaves that adorn each plate will change depending on the time of year.

     

    In addition to rare teppanyaki dishes like skirt steak and 3cm-thick beef tongue, Honten Yamashina also offers some playful dishes such as sliders. As the temperature differs on different parts of the steel cooking plate, each item can be cooked to a temperature that maximizes its specific flavor. Honten Yamashina also has a massive cellar housin over 1,000 bottles of wine and hard-to-find spirits. 

     

    Japanese-style Yakiniku

    For those looking for a more private experience, guests can enjoy yakiniku in a completely separate room. Each private room has a grill that will cook meat to the perfect temperature, and only at Honten Yamashina can you enjoy fully-matured Omi beef. The signature cutlet sandwich is made with chateaubriand cooked at a low temperature and deep-fried in a thin batter, then served on crispy bread with a soft, fluffy interior.

     

    Teppanyaki and yakiniku are typically thought of as meat-based dishes, but the restaurant can accommodate vegetarian guests if contacted in advance. 

     

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