KIDDY LAND to Release Bono Bono × Pompompurin Collaborative Merchandise!

02.February.2018 | FASHION

Bono Bono, an ongoing TV anime series that’s popular right now in Japan, is teaming up with popular Sanrio character Pompompurin! Roll up to the “Bono Bono Fair” that will be held at KIDDY LAND branches in Harajuku and Umeda from March 23rd to April 6th to get your hands on some collaborative merchandise.

The concept story for this collaboration is as follows: “What happens when the chilled but curious Bono Bono meets afternoon nap & walking hobbyist Purin?”

As Bono Bono and Purin gaze at us from their giant shell, it looks like they’re getting along very well with their matching brown berets, which look like Bono Bono’s trademark pink shell.


Don’t miss out on this soul healing Bono Bono×Pompompurin collaboration!♡


KIDDY LAND Bono Bono Fair
Running: March 23, 2018 – April 6, 2018
Location: KIDDY LAND Harajuku & KIDDY LAND Umeda (Osaka)

Bono Bono Broadcast Info
Every Saturday from 4:52 on Fuji TV.
Every Sunday from 10:30 on Animax.

Online Broadcast
Every Saturday from 5am.
FOD (Fuji TV On Demand)

Pompompurin Official Website:
Bono Bono Official Website:


  • Celebrate Pompompurin’s Birthday at 7 KIDDYLAND Stores

    02.April.2019 | SPOT

    Seven branches of KIDDYLAND are set to celebrate Pompompurin’s birthday―which falls on April 16―with the Pompompurin Birthday Fair which will be held from April 1 to 30.

    Pukupuku Purin Plush Toy M: ¥2,600 / Pukupuku Purin Plush Toy S: ¥1,800 / Pukupuku Purin Mascot: ¥1,200

    Pukupuku Purin Die Cut Cushion: ¥3,000 / Pukupuku Purin Eco Bag: ¥1,500

    The birthday fair will have pre-sales of Pompompurin’s new design series “Pukupuku Purin” from April 5. The series is themed on Purin having eaten way too much food and getting fat.

    Sherbet Pink & Sherbet Yellow T-Shirts: ¥3,800 Each / Marche Bag: ¥1,900 / Tote Bag: ¥2,900

    Other items at the fair will include products made in collaboration with Etoile et Griotte, a brand that sells apparel and miscellaneous products with girly and romantic designs. They will be exclusive to this fair.


    Another new series is “POMPOMPURIN COOKING,” a food-inspired design which sees Purin and his friends making a cake and other sweets for his birthday. The future pink and pastel colours are cute and perfect for spring♡


    Fans can also get their hands on the following two pieces of bonus merchandise if they spend a curtain amount.

    Those who spend over ¥2,000 including tax at any of the stores from April 5 will receive an icing cookie.

    Those who spend over ¥3,000 including tax on the Etoile et Griotte collaborative items from April 20 will get a tiny cute jar.

    These bonus items will discontinue once all have been given out so don’t miss out.


    There is so much more merchandise to look forward to as well so be sure to visit any of the KIDDYLAND stores below!

  • Cardcaptor Sakura Happy New Year’s Campaign Taking Place at KIDDY LAND

    18.December.2018 | ANIME&GAME / SPOT

    Head to one of 26 branches of KIDDY LAND in Japan including Harajuku and Umeda Osaka right now and you’ll find the “Cardcaptor Sakura Special Shop.” The shop is set to hold a special New Year’s campaign from December 26 to January 27.


    This special Twitter campaign celebrates the final New Year’s holiday of Japan’s Heisei period which is set to end in 2019. Fans that participate can get their hands on some exclusive Sakura merchandise.

    The campaign will take place across two periods. The first will begin on December 26 where you can get your hands on a special A2-size calendar poster when you spend over ¥3,000 (including tax) on select items at the Sakura shop.

    The second will begin on January 12 where the calendar will be replaced by a special clear bookmark. Both items will only be available for the campaign period.


    To enter the campaign you must follow the Takara Tomy Cardcaptor Sakura on Twitter and retweet this tweet with the hashtag “#ハッピーニュ ーイヤーCP”. Winners will be selected randomly.

    At the shop’s fans can get their hands on limited edition merchandise, new items not yet on sale and more. Cerberus and Momo are also making appearances at the Harajuku and Umeda branches.

    Get in the festive mood by celebrating the new year with Sakura!

  • Chibi Maruko-chan Author Momoko Sakura Fair to be Held at KIDDY LAND

    01.December.2018 | ANIME&GAME / SPOT

    A thank-you fair is being held for the Japanese manga artist Momoko Sakura who passed away on August 15. She was most famous as the author of the immensely popular manga Chibi Maruko-chan.


    The event will be held at eight branches of KIDDY LAND across Japan in the Kanto, Chubu, Kinki and Kyushu regions, including the one in Harajuku, from December 8 to January 11. It aims to bring everyone together to celebrate and give thanks to Momoko Sakura for her work.

    KIDDY LAND Harajuku is no stranger to holding fairs themed on anime series and popular characters. The branch has held events for Chibi Maruko-chan in the past as well as Coji-Coji, another series by Momoko Sakura.


    Tin Candy (Limited Edition): ¥800

    Fans can expect to see reprints of original works and get their hands on a range of exclusive merchandise. They will also be able to write their own personal letters to Momoko Sakura.

    Several campaigns will also be held. From December 8, those who spend over ¥3,000 (tax included) will receive the A4 clear file pictured above on the lift. From December 22, if you spend that much, you’ll also get the magnet on the right.

    If you’re a fan of Momoko Sakura and are in Japan then make sure you don’t miss out on this special coming-together to express your thanks!

  • Splatoon 2 and Sanrio Characters to Collaborate at KIDDY LAND Stores Across Japan

    30.October.2018 | ANIME&GAME / SPOT

    The character cast at Sanrio are teaming up with Splatoon 2 for a second time at 20 branches of KIDDY LAND in Japan―including Harajuku and Osaka Umeda―from November 10 to 22.

    Big Tote Bag: ¥3,900 (*KIDDY LAND exclusive)


    Splatoon 2 is a video game developed and published by Nintendo for the Nintendo Switch™ that has sold almost 7 million copies worldwide as of June 2018. In this second collaboration, the internationally and instantly recognisable characters of the Splatoon world are joining hands with four characters from Sanrio to release a line of tournament-style merchandise.

    Squid Ball Chain – 8 Designs: ¥1,000 each / Squid Plush Toys – 8 Small Designs: ¥2,500 / Squid Plush Toys – 8 Large Designs: ¥4,000


    The first collaboration between the two franchises came as a result of Splatoon 2 ranking first place in the collaboration category of the 2018 Sanrio Character Awards and proved to be hugely popular amongst fans from both sides. The partnership hit 11 KIDDY LAND branches which saw a range of exclusive merchandise from t-shirts and stickers to iPhone cases and beyond.

    T-Shirts – 4 Designs: ¥3,500 each

    A4 Clear File: ¥400 (*Available from November 12)


    The character line-up includes Pochacco, Badtz-Maru, Tuxedo Sam and Keroppi, all of whom are first-timers in this collaboration. As well as regular goods like t-shirts and plush toys, there will also be limited edition Inklings art with a watercolour touch available from November 12. This will be available early at Sanrio Puroland from November 10.

    Square Pouch: ¥1,500 (*KIDDY LAND exclusive)

    Original Coasters – 8 Designs (*Designs chosen randomly)


    What’s more is that for every KIDDY LAND exclusive item that is bought and every ¥1,500 including tax that is spent, fans will be given one of eight possible coasters. These will be discontinued once all have been given out so you’d best be quick if you want one.


    Don’t miss out on this visually-pleasing and colourful second collaboration between the worlds of Sanrio and Splatoon!

  • Natsume’s Book of Friends Movie Shop Based on Nyanko-Sensei to Open at KIDDY LAND

    17.October.2018 | ANIME&GAME / SPOT

    Limited-time shops based on the character Nyanko-sensei from the anime movie Natsume’s Book of Friends The Movie: Tied to the Temporal World will open at KIDDY LAND branches in Harajuku, Osaka Umeda, Ikebukuro Sunshine City, LaLaport EXPOCITY and Fukuoka PARCO are set to open sequentially beginning on October 20.

    The original anime adaptation of Natsume’s Book of Friends aired from July 2008 to June 2017. The movie was released this year, ten years after the series aired, on September 29 and is still being shown in Japanese cinemas. It has earned immense popularity up and down the country having topped the weekend box office chart in Japan.

    KIDDY LAND saw a Nyanko-sensei themed shop previously on June 2018 and it was a huge success, so they’re bringing it back to celebrate the release of the movie. Fans can look forward to getting their hands on limited edition and new merchandise. At the Osaka Umeda branch there will also be a special photo spot set up for you to take your picture and commemorate the film’s release.

    Get your hands on some exclusive Nyanko-sensei goodies at KIDDY LAND whose merchandise is the kind that’s sure to fill you with joy just by looking at it!

  • Bleach Fair to Take Place at KIDDY LAND in Harajuku, Umeda, Kobe & Ikebukuro

    10.July.2018 | ANIME&GAME / FASHION

    The Bleach Fair will take place at KIDDY LAND stores in Harajuku, Umeda, Kobe and Ikebukuro from July 14 to July 27. Fans can look forward to getting their hands on exclusive superdeformed merchandise of their favourite characters.

    Bleach is a Japanese manga series created by Tite Kubo. It was serialised in Weekly Shonen Jump and ran for 15 years from 2001 through 2016. As of 2018, the manga has hold over 120 million copies worldwide. It has received many adaptations including an anime series, game, theatre production, novel and more. A live action movie is scheduled to be released in Japan on July 20, 2018.

    To celebrate the release of the new Bleach movie, KIDDY LAND will focus on selling cute limited-edition merchandise, have early releases of forthcoming merchandise, give out bonuses to those who spend a certain amount, and more.

    Those who spend over ¥1,000 (including tax) at participating stores will receive a sticker randomly selected from a possible 10 designs.


    Limited Edition Merchandise

    Mini Character Acrylic Keyrings (10 Designs) – ¥700 +tax each (Sold randomly – designs cannot be chosen)

    Mini Character Badges (10 Designs) – ¥300 +tax each (Sold randomly – designs cannot be chosen)

    Mini Character Lunch Tote Bag (2 Designs) ¥1,200 +tax each


    Early Releases

    Giant Badges (10 Designs) – ¥400 +tax each (Sold randomly – designs cannot be chosen)

    Plate Netsuke – ¥400 +tax

    Micro Fibre Hand Towel (4 Designs) – ¥1,500 +tax each


    Lots of other merchandise will be sold too, so be sure to head to the Bleach Fair this summer!


    Event Website:

    Bleach Website:

    ©Tite Kubo / Shueisha・TV Tokyo・dentsu・Pierrot


  • The pop-up shop of the brand produced by Kiko Mizuhara, “OK” will open in Harajuku

    05.April.2018 | FASHION / SPOT

    “Kiddy Land Harajuku” will open the pop-up shop of the brand “OK” produced by Kiko Mizuhara from the 15th of April 2018 (Sun.) to 27th of April (Fri.).



    Kiko Mizuhara is an actress/model who works in various fields and the number of her Instagrams is about 4.9 million. The brand produced by Kiko Mizuhara named “OK” was established on her birthday last year, that is the 15th of October 2017.


    水原希子 OK

    The products which will be sold this time use the motifs of “peaceful and colorful symbols” like “rainbows, flowers and butterflys” designed by Kiko Mizuhara.


    OK ワンピース-1

    Dress – four kinds – 4,980 yen each+tax


    OK バスローブ

    Bath robe – four kinds – 5,680 yen each+tax

    OK ホームウェア上下セット-2

    Home wear set – four kinds – 4,980 yen each+tax

    OK ステッカーKIKO


    In the sales startup event “OK BOOK” which includes photos of the collection will be sold and a “Sticker-handing out & photo-taking session” will be held. Please refer to the official site of Kiddy Land RE: detailed information.


    Why not get your own pop and cute spring items!



    OK Pop-up Shop

    Period: 2018/04/15 (Sun.) to 04/27 (Fri.)

    Kiddy Land Harajuku Store

    Address: Harajuku Omotesando, Jingumae 6-1-9, Shibuyaku, Tokyo

    Business hours: Monday to Friday 11:00 to 21:00

    Saturday/Sunday/holidays 10:30 to 21:00




  • KIDDY LAND to Hold “Kirby’s Dream Land: Waddle Dee Collection” Event

    27.January.2018 | FASHION

    KIDDY LAND is set to hold a Kirby themed event at its 16 branches called “Kirby’s Dream Land: Waddle Dee Collection” which will run from February 10th to March 1st.


    Kirby’s Dream Land is a video game that was first developed in 1992 for the Game Boy and proved popular in both Japan and overseas. 2017 marked Kirby’s 25th anniversary, so many special events were held and lots of merchandise sold, and even KIDDY LAND got in on the action, selling limited edition items and holding an exciting funfair which brought many customers into the shop.


    In September 2017, KIDDY LAND stores held an event to commemorate Kirby’s 25th anniversary where they held a voting competition for the most popular enemy in the game. The winner would eventually be turned into merchandise. The results finally came in, and Waddle Dee was chosen as the victor.


    Waddle Dee will play the main character in KIDDY LAND’s upcoming event where you can get your hands on some KIDDY LAND original Waddle Dee merchandise. Waddle Dee loves working together with everyone to create different things. He will surprise Kirby by taking on the form of everyone from Dream Land!


    Kirby fans will unite at the Waddle Dee funfair!



    “Kirby’s Dream Land: Waddle Dee Collection” (星のカービィ ワドルディコレクション)

    Full Details: (Japanese)


  • Pokémon TV Anime Celebrates its 1000th Episode at Kiddy Land in Harajuku & Umeda

    07.November.2017 | SPOT

    The Pokémon TV anime is set to reach its 1000th episode milestone on November 9th. To celebrate, Kiddy Land stores in Harajuku and Umeda are to host special events between November 11th and November 24th where they will commemorate Pokémon’s 1000th episode.


    Pokémon burst onto the scene back in 1996 as a video game for the Game Boy where it captivated children in Japan before becoming an international sensation. The TV anime first aired on April 1, 1997. It has been over twenty years since then, and the hit series will soon air its 1000th episode.


    The flagship store in Harajuku will be lined with Pokémon merchandise for kids and adult fans alike to enjoy. Pikachu will also drop by both the Harajuku and Umeda stores for a photo meet. Fans who spend over ¥1,000 (tax incl.) at the can even get their hands on a special Pokémon postcard. There’s lots to look forward to for this celebratory occasion!


    Let’s take a look at some of the exciting merch you can get your hands on!


    Pokémon Z-Power Ring Special Set – ¥4,990 + tax

    The Z-Power ring makes an entrance, as seen in the anime. The ring lights up, makes sounds and vibrates when you shake it. And listen out for Ash and the gang’s voices too! *on sale November 17th



    Caps – ¥1,600 + tax

    Get your hands on high quality cap styled mini pouches of Ash’s Alola cap, Pikachu’s face, and tail, all made in a hat factory. Each comes with a ring attached so you can fix it to your bag or waist. You can also put little accessories and such inside making them a convenient item to carry around.


    Inside this Pikachu plush cover is a soft and fluffy blanket. It can also be used as a cushion when you’re not using the blanket. You can use this anywhere!

    *on sale mid-November



    Celebrate Pokémon’s 1000th episode at Kiddy Land!



    【Pikachu Photo Meet】

    ▶︎Osaka Umeda Store

    Address: Hankyu Sanbangai, 1-1-3 Shibata, Kita, Osaka, Osaka Prefecture

    Open: 10:00-21:00

    TEL: 106-6372-7701

    Running: Saturday November 11th & Sunday November 12th

    Pikachu will appear both days at 2pm and 4pm.

    People: Limited to 30

    Numbered tickets will be handed at from 10:00am both days.


    ▶︎Harajuku Store

    Address: Omotesando, 6-1-9 Jingumae, Shibuya, Tokyo

    Open: Mon-Fri 11:00-21:00 / Sat-Sun 10:30-21:00

    TEL: 03-3409-3431

    Running: Saturday November 18th & Sunday November 19th

    Pikachu will appear both days at 1pm and 3pm.

    People: Limited to 20

    Numbered tickets will be handed at from 10:30am both days.


    *For full details, please visit Kiddy Land’s official homepage:


  • “MEET HELLO KITTY’S WORLD” will be held at Kiddy Land! A 2m high bottle will appear.

    01.October.2017 | SPOT

    At 38 Kiddy Land stores, a Hello Kitty campaign called “MEET HELLO KITTY’S WORLD” will be held.
    メインビジュアル copy

    New limited products such as a very cute “tote bag” and “lunch goods” will be sold and special amenities will be offered for purchasers of the products.

    Moreover, an event called “HELLO KITTY ACTION ‘MEET BOTTLE’”will be held at both the“Harajuku Store” and the“Osaka Umeda Store.”

    Amenities for the purchasers of the products.

    お買上げ特典 キデイランド限定 ハローキティ ヴィンテージホテルキーチェーン copy

    A “Kiddy Land-limited Vintage Hotel Key Chain (not for sale)” will be offered to customers who spend more than 2,000 yen on Sanrio Character (such as Hello Kitty) products.

    ※The quantity of the products is limited.


    The automatic dispenser, “MEET BOTTLE”which accepts “MEET suru Taiken” instead of coins.

    ボトル画像 copy ボトル-03 のコピー

    A white bottle with the illustrations of Hello Kitty’s face and the letter “M” will be exhibited in the “Harajuku Store” and a white bottle with the pattern of Hello Kitty’s twin sister Mimi will be exhibited in the“Osaka Umeda Store.”(both bottles are 2m high)

    The voice of Hello Kitty saying, “Please press the letter ‘M’” will be played when you come close to the bottle. The whole bottle will light up when a customer in Tokyo and a customer in Osaka press the letter “M” simultaneously and a present will be dispended from each bottle.

    Limited products will be sold at Kiddy Land!

    Flat Porch (Cake) 1,800 yen + tax ※the quantity of the product is limited

    限定 フラットポーチ_ケーキ のコピー

    Die Cut Porch (Popcorn) 2,800 yen + tax ※the quantity of the product is limited


    限定 ダイカットポーチ_ポップ copy
    ダイカットポーチ(ポップコーン)」 2,800円+税 ※無くなり次第終了

    Examples of the initially-sold products
    先行 ぬいぐるみS copy

    Soft toy S 2,000 yen + tax



    先行 筒型ペンポーチ 2種 のコピー

    Cylindrical Pen Porch (two kinds) 880 yen + tax (main pattern / whole pattern)


    先行 ランチトート_ミルク柄

    Lunch Tote (milk pattern) 2,000 yen + tax


    先行 アクリルキーホルダー 2種 copy

    Acryl Key Holder (two kinds) 925 yen + tax (umbrella / candy)


    先行 ヘアピン のコピー

    Hairpin (three kinds) 2,800 yen + tax (pink / lemon / blue)

    ※Some products will be sold after October 7th (Sat.)


    Let’s enjoy the world of Hello Kitty at Kiddy Land!





    Stores which will hold this event:
    Harajuku、Osaka Umeda、Hello Kitty Tokyo Staion、Venus Fort、Hikarigaoka、Akishima、Kichijoji、 Futakotamagawa、Musashi Murayama、Kohoku New Town Port Shona Hiratsuka、Shinkoshigaya、Saitama Habu、Numadu、Hamamatsu、Kiyomizu、Osone、Kamiotai、Dainichi、Kuzuha、Shijonawate、Pior Himeji、Takamatsu、Ogura River Walk、Fukuoka Parco、Kagoshima、Aomori、Elm、Fukui、Takefu、Korien、Toyooka、Kusadu、Kurayoshi、Yonago、Yamaguchi、Honami、Oto


    “Harajuku” 10,7(Sat.), 8 (Sun.), 9 (Mon. / holiday)

    “Osaka Umeda” 10,7 (Sat.), 8 (Sun.), 9 (Mon. / holiday), 12 (Thurs.), 13 (Fri.), 14 (Sat.), 15 (Sun.)

    ※The installation period may differ without notification

    ※Numbered tickets will be handed out in the case of a congestion situation

    HELLO KITTY ACTION official website :

    「MEET HELLO KITTY’S WORLD」」detailed information :

  • Sailor Moon’s Silver Crystal is turning into a make-up face powder! “Pretty Guardians Color Powder” now on sale

    19.September.2017 | FASHION

    From CreerBeaute comes the Miracle Romance “Pretty Guardians Color Powder,” a make-up powder for female fans of Sailor Moon in the design of the Silver Crystal as it appears in the series.


    The crystal clear exterior of this Silver Crystal cosmetic item is the same high quality you can expect it to be from the original series. The silver colour of the lid echoes Princess Serenity’s past life as the princess of the Moon Kingdom in the Silver Millenium.


    Thanks to its marvellous design, it will even look like an ornament sat on your dresser. And when the face powder has run out, you can put little accessories inside, giving it a loving longevity.

    img_136725_4 copy copy

    The face powder balls take on the 5 colours of each sailor, all of which can be seen through the shiny twinkling case.

    img_136725_3 copy copy

    Because the powder balls are small, they bring out the natural colours of your face without leaving white power residue. Also, because the pearls are multicoloured, they will leave your skin shining and beautiful.


    Add a little fun to your daily make-up routine with the new kawaii Pretty Guardians Color Powder♡



    Miracle Romance Pretty Guardians Color Powder

    Price: ¥4,860 (tax incl.) (shipping and handling fees are separate)

    Contents: Face Powder

    Sold via:

    Bandai Official Shopping Site “Premium Bandai” –

    Also available at Otona Joshi Biyori, Hakuhinkan TOY PARK in Ginza, KIDDY LAND in Harajuku, KIDDY LAND in Umeda (Osaka), select Animate stores, and elsewhere

    Reservation Window: September 15, 2017 at 13:00 until sold out

    Shipping: December 2017


    ©Naoko Takeuchi / PNP / Toei Animation

    ©Naoko Takeuchi


    ※Please check the product’s sales page for full details and the latest information.

    ※Sales will end when orders exceed the limited stock quantity.

    ※Sales may have already ended upon accessing the sales page.

    ※Changes to the product may be made without announcement.

    ※Pictures shown may differ from actual product.

    ※Product may be sold at events and overseas.

  • KIDDY LAND Harajuku commemorates 5th anniversary with KAWAII collaboration goods designed by popular illustrator JennyKaori!

    26.June.2017 | FASHION / SPOT

    After a bit of reconstruction in 2012, the new “Kiddy Land Harajuku” was born. This July, the store will have been open for 5 years. The 5 year commemoration event “JennyKaori KIDDY LAND RECORDS with ASIAN BABY” will run from Saturday 1st 〜 Friday 14th July.

    Artist and illustrator JennyKaori has been involved in numerous illustration projects and has a broad range of experience. JennyKaori’s illustrations are popular for their fashionable edginess – you can feel the Harajuku “KAWAII” (cute) culture in them!

    From handkerchiefs and acrylic charms to vinyl bags, a wide range of original JennyKaori products will be released for sale as part of the JennyKaori X KIDDY LAND collaboration.

    The designs include those of Asian girl bands from the 80s – 90s that consist of fictional characters. The stylish girls design sets an original mood to the illustrations. The small details take us yet another step further into the world of KAWAII! Pop by for a sneaky peak into a new world!




    Limited period: Saturday 1st July 〜 Friday 14th July 2017

    <KIDDY LAND limited edition goods>
    “KIDDY LAND RECORDS with Asian baby band” series
    ・Handkerchief ¥2,000(+ tax)
    ・Paper fan ¥2,300(+ tax)
    ・Acrylic charm – 5 varieties – ¥1,300 each(+ tax)
    ・Vinyl bag ¥3,000(+ tax)

    KIDDY LAND official website homepage:



    Related article:Sweets artist “KINUKA” will hold an exhibition packed full of “kawaii” food items at KIDDY LAND in Harajuku


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