“Universal Cool Japan” Ambassador Kyary Pamyu Pamyu Kicks off the Mighty J-Culture Event

18.January.2016 | SPOT

We previously announced here on MOSHI MOSHI NIPPON that a Kyary Pamyu Pamyu “XR” ride was going to cover the grounds of Universal Studios Japan in 2016 as part of “Universal Cool Japan” — well, here you go! The much-anticipated event has now officially kicked off with the January 14-held opening ceremony.

Appropriating the “Wa (or Japanese)” concept, ambassador Kyary Pamyu Pamyu made a glorious red carpet appearance on the rikshaw.

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A total of 1,500 fans filled the venue, ready to gain an other-worldly experience from none other than Kyary Pamyu Pamyu as well as the others that are inclusive to “Universal Cool Japan”, which include “Evangelion,” “Attack on Titan,” “Biohazard” and “Monster Hunter.” With writers travelling across seas to catch the sighting, the event stirred hype on foreign media as well as media nationwide.

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Needless to say, fans are all excited for the “Kyary Pamyu Pamyu XR ride,” which is now officially available for the public to experience. The “XR ride” points out to a new form of experiencing a ride specifically developed by Universal Studios Japan, and is deemed to be the world’s first. Enter the insanely KAWAII world of Kyary Pamyu Pamyu that’s sure to keep you on your toes through the entire ride with its unexpected twists and turns!

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Universal Cool Japan diverts from Universal Studios’ readily made attractions largely based on Hollywood films, and incorporates Japan’s much-loved manga, anime and game culture to take you on a thrilling J-pop culture-heavy adventure. This limited-period event starts January 15 and lasts until June 26, 2016. We already know this first half of 2016 is going to go by in a blink of an eye, so go and catch it asap at Universal Studios Japan!

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Universal Cool Japan Official Page: http://www.usj.co.jp/universal-cool-japan2016/

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    Myokoen (Aichi Prefecture) x LOCAL POWER JAPAN Project ‘Invader Hojicha’: ¥1,200 (Tax Included)


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    Myokoen (Aichi Prefecture) x LOCAL POWER JAPAN Project T-shirt: ¥3,300 (Tax Included)

     

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    A collaborative T-shirt is also on sale featuring the new Tsutenkaku logo and the singer’s 10th-anniversary logo. It will be available on the LOCAL POWER JAPAN Project online store from June 4 until July 17. 

     

    Come transmit energy to all of Japan while enjoying a trip to Tsutenkaku Tower in Osaka as part of Kyary’s incredible initiative!

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  • Kyary Pamyu Pamyu Collaborates with 123-Year-Old Iwashita New Ginger for LOCAL POWER JAPAN Project

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  • Kyary Pamyu Pamyu Rides Her Own Collaboration Train on Chiba’s Choushi Electric Railway

    23.May.2022 | MUSIC / SPOT

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    Upon arrival at the Choshi Dentetsu platform, the Kyary Train appeared, decorated with the collaboration design on the first car. Kyary, seeing the train in person for the first time, greeted it with a happy wave. Upon boarding, the interior was decorated with pink, yellow, and blue balloons inspired by the music video for Mondai Girl. “It’s so cute,” Kyary exclaimed. Other decorations placed in the train also pull from the video, including triangular accents based on Kyary’s outfit and spikes inspired by the male dancer’s hairstyles. The in-train ads feature “problematic” confessions from riders, citizens of Choushi, and Kyary herself. After a while, the departure sound plays, incorporating the phrase Mondai Girl, and the train departs. During the 21-minute ride, Kyary guided riders through the many stations, with announcements playing as the train passed by notable locales. 

     

    After the trip, the ‘Mondai ga Aru’ (There are Problems) event took place to show off the new interior of Kannon Station. Broken glass has been replaced and the interior features a light pink paint job, complete with an image of Kyary. Choshi mayor Shinichi Koshikawa and Choshi Electric Railway president Katsunori Takemoto expressed their gratitude. 

     

    “Choshi Electric Railway is often the butt of jokes, but I think it takes courage to make those jokes. It’s because the railway is so honest that people are willing to come out and help,” Kyary said. “I’ll do my best so that my music and this railway will both be loved for 100 years.” 

     

    A photo booth pulling inspiration from the press conference scene in the Mondai Girl music video has been also been added. Kyary took a seat to share details of a certain moment during Coachella that made a huge impact on her. During the second weekend performance, Kyary performed alone for the first time in her decade-long career after her dancers suffered from a sudden illness.

     

    President Takemoto also spoke about a “problem”–too many people showed up to ride the Kyary Train during Golden Week, and the company ran out of its popular products halfway through the week! He also announced a new song, Choushi Mondai Girl, which he performed on guitar.

     

    “If there’s a problem, this is a good opportunity to solve it. If we can overcome our problems, we can move on to the next stage. I hope that Choushi Electric Railway will continue to do its best,” Kyary said at the end of the event, inspiring warm applause from the crowd.

     

    Be sure to check out the collaboration this spring and summer!

     

    Mondai Girl Music Video

  • Kyary Pamyu Pamyu’s 10th Anniversary Site Wins Global Web Award

    20.May.2022 | MUSIC

    Kyary Pamyu Pamyu’s 10th-anniversary website, created by IN FOCUS studio, is now an award winner! The website won the ‘Site of the Day’ award for the best website of the day worldwide at the FWA and CSS Design Awards, the world’s leading awards for web design.

     

    The site was created to celebrate the 10th anniversary of ASOBISYSTEM artist Kyary Pamyu Pamyu. When visiting the site, fans are greeted with a slot machine created from images of the artist over the years, resulting in 1,000,000 different patterns. Filled with Kyary’s typical humor, the website was made to show gratitude to the millions of fans who have supported the artist over the years.



    Last month, Kyary performed at Coachella, the world’s largest music festival. This marked her first US tour since the pandemic began in 2020. Upon her return to Japan, the artist began the second half of her 10th-anniversary tour, which will culminate in a solo performance at Nippon Budokan in October.


    Comment from Kyary Pamyu Pamyu

    “…I’m shocked!!

    I’m so happy that my 10th-anniversary website received such amazing awards! I just started the second half of my tour in Japan, and having received this awesome news, I’m even more excited to get out there and do my best on stage! To everyone at IN FOCUS–thank you so much for all the hard work you put into the site!”


    Awards Won
    FWA – FWA of the Day
    CSS Design Awards – Site of the Day

    Winning Site
    KPP 10th Anniversary Special Website
    https://kpp10.jp/

  • Kyary Pamyu Pamyu Collaborates with Ramen Chain Kourakuen in Fukushima

    19.May.2022 | FASHION / MUSIC / SPOT

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    In Fukushima, Kyary is teaming up with Kourakuen, one of Japan’s leading ramen chains dating back to 1954. For this collaboration’s logo, Kourakuen’s logo has been transformed as an homage to Kyary’s 2012 song Fashion Monster. The fan-favorite track has appeared in ad campaigns and is a must-play for the singer at concerts! 

     

     

    Known for its tasty ramen and gyoza, Kourakuen has been a local favorite for almost 70 years. While the menu hasn’t changed too much since the early days, the chain is known for releasing some unique offerings, like chocolate Ramen on Valentine’s Day and natto miso ramen this spring. 

    For this collaboration, fans can grab a branded Ramen Monster Spoon, perfect for slurping up your favorite bowl of ramen.

     

     

    Those who want to grab this item will want to head to the LOCAL POWER JAPAN Project online store by May 29. The spoon will also be sold in limited quantities at the Iwaki Aryan Arts & Culture Exchange Center Lobby in Fukushima on May 20. 

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. It will be available on the LOCAL POWER JAPAN Project online store until May 29!

  • Kyary Pamyu Pamyu Collaborates with Akita Prefecture’s ‘a.base’ to Create New Form of Agriculture

    19.May.2022 | FOOD / MUSIC / SPOT

    Celebrating the 10th anniversary of her major-label debut, Kyary Pamyu Pamyu is staying active in 2022. Currently on the second half of her 30-show Japan tour to celebrate her 10th anniversary, the artist will perform a solo concert at Nippon Budokan in October. On May 15, Kyary performed in Akita, and the artist has released details about another collaboration as part of the LOCAL POWER JAPAN Project, launched to energize Japan through the appeal of regional towns and cities.

    In Akita, Kyary is teaming up with ‘a.base,’ founded in 2020 to “create new food based in Akita.” The company grows rice and vegetables in the very rich soil of a 30-hectare area in the Asamai district of Hirakamachi in Yokote City, Akita Prefecture, and is also engaged in the development and sales of agricultural products. This unique company was founded by a young man in his 20s–a former bank employee–with a strong desire to revitalize the local agricultural industry, which is currently facing a serious shortage of successors. Aiming to pursue a new form of agriculture, the company reached out to Kyary and the LOCAL POWER JAPAN Project in the hopes that participating would spread their message to more people, inspiring the masses to learn more about agriculture as an essential and creative industry. 

     

    Immediately interested, the LOCAL POWER JAPAN Project started the collaboration with an homage to Kyary’s 2013 song Mottai Night Land. In Japanese, mottainai means ‘wasteful,’ and the message for the new collaboration is that Japanese agriculture and the Akita region will go to waste if not protected. 

     

    Mottainai to Rice (300g/5kg)

     

    Collaboration T-shirt

    A collaborative product available in original packaging, Mottainai to Rice is Akitakomachi rice grown in-house in Asamai Hirakamachi, Yokote City, Akita Prefecture. Grown under special cultivation standards, all pesticides and chemical fertilizers are halved compared to conventional growing methods. 

     

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. Grab it at the LOCAL POWER JAPAN Project website by May 27!

  • Kyary Pamyu Pamyu Collaborates with Shelter Nanyo Hall in Yamagata for LOCAL POWER JAPAN Project

    13.May.2022 | FASHION / MUSIC / SPOT

    Last month, Kyary Pamyu Pamyu performed on the Gobi Stage at Coachella, one of the largest music festivals in the United States. The singer has now returned to Japan for the second half of her ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ seeing the singer performing 30 shows across Japan. The tour will conclude with a solo performance at Budokan in October. 

     

    In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities and has been attracting major attention. Kyary’s newest collaboration in Yamagata has been announced ahead of her concert there on May 13!

    The singer will be collaborating with Shelter Nanyo Hall in Nanyo, Yamagata, a small town of only around 30,000 people. The hall is the world’s largest wooden concert hall, made entirely from laminated local cedar. It uses the most advanced fire-resistant technology for wood in Japan and was certified as the world’s largest by Guinness World Records in December 2015. The multi-functional hall can seat over 1,400 people, and the property also features a Japanese-style tea room, meeting rooms, an open tree-growing space, and more.

     

    “I want the local population to be incredibly proud of this magnificent wooden structure,” said Norihito Shimanuki, the hall’s director. “Through this concert hall, we’d like to promote Nanyo and Yamagata Prefecture both domestically and internationally.” 

    The collaboration logo for the newest partnership was inspired by the ‘KPP NANDA COLLECTION LIVE in HAWAII’ visual. The one-night-only concert was held in July 2014. Since the main focus of this team-up is ‘wood,’ the visual’s palm tree has been transformed into a cedar tree!

     

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only starting May 12. Support Japanese businesses and pick one up while you can!

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