16,000 People Attend MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA!

26.March.2018 | FASHION / FEATURES / FES / FOOD / MUSIC / SPOT

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA promoted Japanese culture to people of the world from Shibuya on March 24th and 25th. The weekend event ended with huge success.

 

C_キャスト正面

There were 5 main areas where the festival took place this year. Let’s break them down one by one and see what happened.

 

 

Tower Records Shibuya CUTUP STUDIO / MOSHI MOSHI MUSIC FESTIVAL

A music event titled Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL” took place. Down in the B1F CUTUP STUDIO at Tower Records Shibuya, influential artists and the music media, who had previously hooked up with many promising artists, became official curators to provide a line-up of artists.

 

T_S_24日The Wisely Brothers

On Day 1, MANON served as the opening act to the first half of the event, followed by the three artists recommended by music media company “Spincoaster” – SIRUP, Mizuki Ohira with Kobayashi Utena, and The Wisely Brothers. It was a thrilling string of performances as expected from Spincoaster, who showcase fresh music from both inside and outside Japan.

 

 

T_W_24日WREP BATTLEFIELD presents バトつく

In the second half we saw the MC battle produced by WREP, a hip-hop radio channel, under Zeebra and Hachi Moji. 4 teams battled it out in a tournament for the title of best MC, with MC Matsushima, MC Seishain and SAM taking the crown. Winners received a cash prize, wrapping up the first day of the event.

 

T_N_25日SHE IS SUMMER

On Day 2, Natalie Music worked as curators for the live stage event “Live Natalie meets MOSHI MOSHI NIPPON.” MISMOPE, Nemuri Haru, Monari Wakita, Atarashii Gakkou no Leaders, Luby Sparks, and SHE IS SUMMER took to the stage. Each of them offered a different genre as up-and-coming artists and sang the two-day festival into a close.

 

 

Tower Records Shibuya SKY GARDEN / MOSHI MOSHI MUSIC FESTIVAL

Up on the rooftop of Tower Records Shibuya, the Sky Garden, a selection of groups from the idol genre, a unique part of Japanese pop culture, performed on stage as artists that MOSHI MOSHI NIPPON wanted to show to the world.

 

T_M_24日Yamakatsu

T_M_25日愛乙女☆DOLL

On March 24th, a total of eight idol groups performed including Yamakatsu and CY8ER, and on March 25th nine performed, such as Lucky Doll and The Dance for Philosophy, all of who enthralled the idol fans gathered at the venue.

 

 

Laforet Museum Harajuku / Harajuku Kawaii Market presented by Mynavi Baito

The Harajuku Kawaii Market was presented by Mynavi Baito at Laforet Museum Harajuku and centered on the theme of “Find Japan’s Kawaii♡”.

 

There was a whole collection of booths from fashion to beauty, fortune-telling, DIY and more, as well as appearances from models active in Japanese fashion magazines, artists, and a popular Youtuber.

 

Performers Rei Maruyama and Yuri Suganuma hosted the stage. The two of them are friends and so had a good, natural flow in directing the stage.

 

L_24日柴田紗希、瀬川あやの、丸山礼の「ワタシのオシゴト」

Talk sessions were held around fashion, cosmetics, how to be photogenic and more and saw the likes of Saki Shibata, Rinko Murata, Megane, Noah Satou, Ayaka Segawa, and Rikako Ōya from Babyraids Japan.

 

 

L_24日マイナビバイト presents チャレンジアワード4

Mynavi Baito also presented their Challenge Award themed on fashion where school students were tasked with designing the cutest part-time work outfit to show to the world. Japanese models stepped out onto stage wearing each of the costumes.

 

L_24日とびだせ!絵本ショー〜三戸なつめ、朗読します。〜1

 

L_24日リラックマ渋谷区観光大使ごゆるりアンバサダー就任式

Artist, model and actress Natsume Mito produced her first ever show for the event – a fashion show themed on a picture book. Rilakkuma attended too for his inauguration ceremony to be appointed as a Shibuya Tourism Ambassador. He handed out maps to people at the event.

 

L_25日MAGIC BOYZ

MAGiC BOYZ and Amato Danshi performed live at the market with their catchy music and electrifying dance moves.

 

L_ユザワヤワークショップ1

The booth area bustled with people who attended DIY workshops for making accessories and pin badges, the fortune-telling area, hair styling booth and more. Japan’s kawaii was delivered across two days through the on-stage performances and many booths.

 

 

SHIBUYA CAST / MOSHI MOSHI NIPPON MARKET

C_キャスト屋外ブースの様子

A market was held at SHIBUYA CAST called “Enjoy Hanami Early in Shibuya.” It was dotted with an array of food booths where people enjoyed strawberries from the city of Tamura in Fukushima Prefecture, the popular Kyoto souvenir “Tokyo Baum,” and Japan’s dashi stock. There were performances, people tried on kimono, there was a footbath and more. This area was particularly popular with overseas visitors.

 

C_もしもし着物サロンC_渋谷キャスト草津ブース

Official tours were held called “HARAJUKU EXPERIENCE” with SHIBUYA CAST as the start and finish point. They were very well received. Aimed at foreigners, the tours took them around the fascinating areas of Shibuya and Harajuku.

 

C_桜の様子

It was just in time for the cherry blossoms at SHIBUYA CAST which were in full bloom this weekend, making the event even more brilliant.

 

 

RE THINK CAFÉ SHIBUYA / MOSHI MOSHI CAFÉ

 

The MOSHI MOSHI CAFÉ opened at RETHINK CAFE SHIBUYA with the concept of “Clean & Hungry.”

 

R_MOSHI MOSHI CAFE1

A campaign was held for people to receive free sweets from areas around Japan by taking a photo of food they ordered from the café and posting it online with the specified hashtag.

 

R_MOSHI MOSHI CAFE2

Lots of people posted their food on social media and were able to enjoy free sweets from regions across Japan that are hard to get your hands on in Tokyo. The café served up the individual charms of regions in the country.

 

 

Onden Shrine / MOSHI MOSHI ENNICHI

O_もしもし縁日参道

Onden Shrine is where the local gods of Harajuku are enshrined. An Ennichi event was held for the festival titled “Tie Links With the Gods of Harajuku.”

 

O_原宿で人気のわたあめ

Harajuku-style rainbow coloured cotton candy, cute amezaiku and other treats were sold as food for Ennichi, and there was a booth for foreigners to learn Japanese shrine etiquette.

 

O_神社の作法を教える様子

Bilingual staff lectured on the manners and etiquette to teach the proper way of praying at shrines in Japan.

 

O_24日薩摩川内踊り太鼓_創作舞踊集団寳舟1

O_24日夢乃屋 孝藤右近 創作日本舞踊ショー_盆踊り3

Traditional Japanese performance opened the stage with taiko drums and Awa Odori. There were also character DJs, a display by pro kendama performer EASY and many other things for kids and adults alike to enjoy. At the end of the day was a large Bon Odori dance which the performers, attendees and staff joined in with.

 

L_会場フォトスポットの様子L_三戸なつめプロデュースの願い星ボード

16,000 people attended this year’s MOSHI MOSHI NIPPON Festival across the two days. Just like last year, many foreigners attended the event, but this year the variety of content at the festival was upped, the number of families increased, and we saw lots of children getting involved in the booths. MOSHI MOSHI NIPPON promoted Japanese culture to even more people this year, not just with those in attendance, but event to people on the street who were given sampling bags.

 

Further reports of the event for each area of the festival will be posted on the MMN website in the coming days. Stay tuned and don’t forget to check the official event page: https://fes18.moshimoshi-nippon.jp/index.html

 

MMN will continue to deliver Japanese popular to the world through our website and official events. On our website, we post interviews with Japanese artists active both in Japan and overseas, spots to visit and food to try in Japan as recommended by popular models, fashion trends in Japan, and much, much more. We provide information from a unique perspective, so be sure to check us out.

 

 

Information

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

Date: March 24, 2018 – March 25, 2018

Time: 11:00-21:00

 

<Performance Line-up>

MOSHI MOSHI MUSIC FESTIVAL

Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop

・Opening Act: MANON

・Spincoaster Stage: Mizuki Ohira with Kobayashi Utena / SIRUP / The Wisery Brothers

・WREP BATTLEFIELD presents Batotsuku (19:00 START)

MC: Zeebra/八文字

DJ: YANATAKE

MC BATTLE: MC BATTLE: MC Seishain / MC Matsushima / MC MIRI / Kizal / SAM / SHO GEN / Datemegiri / TKdakurobuchi / NiLL Nico / 8×8=49 / FRANKEN / Yuma

・Live Natalie meets MOSHI MOSHI NIPPON: Atarashii Gakkou no Leaders / SHE IS SUMMER / Nemuri Haru / MISMOPE / Luby Sparks / Monari Wakita

・MOSHI MOSHI IDOL SPECIAL: APPARE! Harajuku / Wyenra / QUEENS / Kus Kus / CY7ER / Sakadori Hasshinkyoku / C-Style / Jewel☆Neige / sora tob sakana / Nankini! / NEO JAPONISM / PPP!PiXiON / The Dance for Philosophy / Lucky Doll / Yamakatsu

 

Harajuku Kawaii Market presented by Mynavi Baito

Location: Laforet Museum Harajuku

MC: Yuri Suganuma / Rei Maruyama

Akari Abe / Amato Danshi / Manaka Arai / Alice Ikeda / Ellie / Rikako Ōya (Babyraids Japan) / Anna Kawamura / Chamereon Takeda / Aino Kuribayashi / Ren Koseki / Noah Satou / Saki Shibata / Hikari Shibata / Ayaka Segawa / Ema Tanioku / Eri Tanioku / Chie Tsuji / Mei Nagasawa / Fusedy / MAGiC BOYZ / Michi / Natsume Mito / Rinko Murata / Megane / Anna Yano/ Yuna Yabe / Yutaro / Una/ Yoshiaki / Rilakkuma (Shibuya Tourism Ambassador)

 

MOSHI MOSHI ENNICHI

Location: Onden Shrine

MC: Mio Ooyama

EASY / Coroton / Satsumasendai Odoridaiko / Shimockey / TAKARABUNE / Maidreamin / YUMENOYA Ukon Takafuji Japanese Dance Show & Bon Odori

 

MOSHI MOSHI NIPPON MARKET

Location: SHIBUYA CAST

MIOCHIN

 

<Organizer> MOSHI MOSHI NIPPON Executive Committee

<Support> Shibuya City / Shibuya City Tourism Association

<Co-Operation> TOKYU CORPORATION / SHIBUYA CAST. / Tower Records Japan Inc. / Laforet HARAJUKU / Religious Corportation Onden Shrine / Jnnovations, Inc.

<Sponsors>

Mynavi Baito / NIPPON PAINT HOLDINGS CO.,LTD / Bijuu co.,ltd. / KitKat Chocolatory / Amato Danshi / Maidreamin / Don Quijote Co., Ltd. / HAPPINET CORPORTATION / POKKA SAPPORO Food & Beverage Ltd. / KAGAMOKU CO.,Ltd / DIDYCO / FUSOSHA / Aqua Belle / Keihen Sangyo / Clarence Lee Design & Associates / Henkel Japan Ltd. / Yuzawaya

<Content Partners> Gurunavi, Inc. / Airbnb Inc. / Natalie / Spincoaster / WREP / SHIBUYA FASHION FESTIVAL / Japan Promotion

 

Official Event Website: https://fes18.moshimoshi-nippon.jp/index.html

MMN Website: http://www.moshimoshi-nippon.jp (Japanese, English, Chinese)

 

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    ©はせつ町民会/ユーリ!!! on ICE 製作委員会
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    Harajuku Shiseido Beauty Square Ambassador Video:

     

    Before the facility celebrated its grand opening, Kyary Pamyu Pamyu stepped through its doors, visiting the makeup counter and enjoying the fun interactive features such as the large LED screen located in the centre which displays endless videos.

    The concept of Beauty Square is to become an interactive space to discover beauty, have fun, and share your experiences. Along with the sale of cosmetics, customers can enjoy digital interactive experiences to connect with the world of beauty or treat themselves to a makeover at the hair and makeup salon, which will glamour up your look in the bat of an eye.

     

    From transforming your look to digital interaction, this is the perfect day out for fashion-lovers from all over the world.

  • Beauty Square: Discover Your Inner Beauty at Harajuku’s New Beauty Salon

    18.June.2020 | FASHION / SPOT

    Shiseido is set to open its new beauty salon Beauty Square inside WITH HARAJUKU on June 18, 2020. WITH HARAJUKU is a shopping centre located in front of Harajuku Station in Tokyo.

    Beauty Square’s concept aims to have people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene. Visitors will be able to purchase cosmetics and makeup products, participate in interactive digital content, experience the salon where hair and makeup artists will beauty up customers, and more. Focused on younger customers, Beauty Square is a place to find your inner beauty, and what better place to do it than in Harajuku—Tokyo’s hub for youth fashion, beauty, and culture?

    Beauty Square is split into 4 separate zones: the Go-Live Zone, Brand Zone, Installation Zone, and Salon Zone. Let’s take a look at each in detail.

     

    Go-Live Zone

    In this area, the real world and digital world collide: enormous LED screens and signs fill the area where a variety of content will be broadcast, like hair and makeup tips from the Salon Zone artists. Influencers will visit the Go-Live Zone everyday and stream live.

     

    Brand Zone

    Brand Zone is the shopping area of Beauty Square featuring a lineup of numerous Shiseido group brands, like Laura Mercier, SHISEIDO, SHISEIDO PROFESSIONAL, Dolce & Gabbana Beauty, NARS, bareMinerals, IPSA, Cle de Peau Beaute, THE GINZA, and more. The Brand Zone also offers a one-on-one counselling service carried out by beauty consultants.

     

    Installation Zone

    This is the entertainment space filled with immersive artistic content like towering LED screens, kinetic lights that move up and down, moving lights, as well a tie-up with the 3D avatar social media app ZEPETO for customers to interact with, and more. Events and pop-up shops will also open in this area.

     

    Salon Zone

    Makeup artists who honed their skills and craft at the hair and makeup academy and studio SABFA will be customers’ one-on-on producers, carrying out personal hair and makeup styling. Talks will also be held.

    The restaurant and lounge SHISEIDO PARLOUR THE HARAJUKU opened up on the 8th floor on June 16, 2020, where people from around the world can enjoy the traditional taste of SHISEIDO PARLOUR.

    Japanese international superstar Kyary Pamyu Pamyu has also been appointed the ambassador f Beauty Square. She will be promoting beauty in various forms throughout the year with the theme “Beauty Diversity.”

  • IKEA Shibuya Grand Opening Announced For Winter 2020

    18.June.2020 | SPOT

    Having opened Tokyo’s first IKEA branch in Harajuku earlier this month, IKEA Japan has announced that their next branch, IKEA Shibuya, will open in winter 2020.

    IKEA Shibuya will be just a 5-minute walk from Shibuya Station via the JR Line exit will span 7 floors. It will look out onto both Shibuya Center-Gai shopping street and Inokashira-Dori which is just a short stroll from the famous Shibuya Scramble Crossing, making it super easy to get to.

     

    President and Chief Sustainability Officer of IKEA Japan, Helen Von Rice, expressed her enthusiasm for the upcoming launch of the new store. “We’re looking forward to getting to meet even more of you in Tokyo,” she said. “Shibuya is the hub of Tokyo’s development; a place where the future is created. I am overjoyed that we get to become a part of that.” (*Comments translated from Japanese by MMN) 

     

    In February of this year, IKEA Japan opened “IKEA for Business,” the first-ever planning space for corporate business owners which will provide solutions for various types of businesses.

     

    IKEA Shibuya will be recruiting for 170 jobs in the run up to its opening which will begin rolling out on June 18, 2020. The recruitment page can be found below.

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