16,000 People Attend MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA!

26.March.2018 | FASHION / FEATURES / FES / FOOD / MUSIC / SPOT

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA promoted Japanese culture to people of the world from Shibuya on March 24th and 25th. The weekend event ended with huge success.

 

C_キャスト正面

There were 5 main areas where the festival took place this year. Let’s break them down one by one and see what happened.

 

 

Tower Records Shibuya CUTUP STUDIO / MOSHI MOSHI MUSIC FESTIVAL

A music event titled Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL” took place. Down in the B1F CUTUP STUDIO at Tower Records Shibuya, influential artists and the music media, who had previously hooked up with many promising artists, became official curators to provide a line-up of artists.

 

T_S_24日The Wisely Brothers

On Day 1, MANON served as the opening act to the first half of the event, followed by the three artists recommended by music media company “Spincoaster” – SIRUP, Mizuki Ohira with Kobayashi Utena, and The Wisely Brothers. It was a thrilling string of performances as expected from Spincoaster, who showcase fresh music from both inside and outside Japan.

 

 

T_W_24日WREP BATTLEFIELD presents バトつく

In the second half we saw the MC battle produced by WREP, a hip-hop radio channel, under Zeebra and Hachi Moji. 4 teams battled it out in a tournament for the title of best MC, with MC Matsushima, MC Seishain and SAM taking the crown. Winners received a cash prize, wrapping up the first day of the event.

 

T_N_25日SHE IS SUMMER

On Day 2, Natalie Music worked as curators for the live stage event “Live Natalie meets MOSHI MOSHI NIPPON.” MISMOPE, Nemuri Haru, Monari Wakita, Atarashii Gakkou no Leaders, Luby Sparks, and SHE IS SUMMER took to the stage. Each of them offered a different genre as up-and-coming artists and sang the two-day festival into a close.

 

 

Tower Records Shibuya SKY GARDEN / MOSHI MOSHI MUSIC FESTIVAL

Up on the rooftop of Tower Records Shibuya, the Sky Garden, a selection of groups from the idol genre, a unique part of Japanese pop culture, performed on stage as artists that MOSHI MOSHI NIPPON wanted to show to the world.

 

T_M_24日Yamakatsu

T_M_25日愛乙女☆DOLL

On March 24th, a total of eight idol groups performed including Yamakatsu and CY8ER, and on March 25th nine performed, such as Lucky Doll and The Dance for Philosophy, all of who enthralled the idol fans gathered at the venue.

 

 

Laforet Museum Harajuku / Harajuku Kawaii Market presented by Mynavi Baito

The Harajuku Kawaii Market was presented by Mynavi Baito at Laforet Museum Harajuku and centered on the theme of “Find Japan’s Kawaii♡”.

 

There was a whole collection of booths from fashion to beauty, fortune-telling, DIY and more, as well as appearances from models active in Japanese fashion magazines, artists, and a popular Youtuber.

 

Performers Rei Maruyama and Yuri Suganuma hosted the stage. The two of them are friends and so had a good, natural flow in directing the stage.

 

L_24日柴田紗希、瀬川あやの、丸山礼の「ワタシのオシゴト」

Talk sessions were held around fashion, cosmetics, how to be photogenic and more and saw the likes of Saki Shibata, Rinko Murata, Megane, Noah Satou, Ayaka Segawa, and Rikako Ōya from Babyraids Japan.

 

 

L_24日マイナビバイト presents チャレンジアワード4

Mynavi Baito also presented their Challenge Award themed on fashion where school students were tasked with designing the cutest part-time work outfit to show to the world. Japanese models stepped out onto stage wearing each of the costumes.

 

L_24日とびだせ!絵本ショー〜三戸なつめ、朗読します。〜1

 

L_24日リラックマ渋谷区観光大使ごゆるりアンバサダー就任式

Artist, model and actress Natsume Mito produced her first ever show for the event – a fashion show themed on a picture book. Rilakkuma attended too for his inauguration ceremony to be appointed as a Shibuya Tourism Ambassador. He handed out maps to people at the event.

 

L_25日MAGIC BOYZ

MAGiC BOYZ and Amato Danshi performed live at the market with their catchy music and electrifying dance moves.

 

L_ユザワヤワークショップ1

The booth area bustled with people who attended DIY workshops for making accessories and pin badges, the fortune-telling area, hair styling booth and more. Japan’s kawaii was delivered across two days through the on-stage performances and many booths.

 

 

SHIBUYA CAST / MOSHI MOSHI NIPPON MARKET

C_キャスト屋外ブースの様子

A market was held at SHIBUYA CAST called “Enjoy Hanami Early in Shibuya.” It was dotted with an array of food booths where people enjoyed strawberries from the city of Tamura in Fukushima Prefecture, the popular Kyoto souvenir “Tokyo Baum,” and Japan’s dashi stock. There were performances, people tried on kimono, there was a footbath and more. This area was particularly popular with overseas visitors.

 

C_もしもし着物サロンC_渋谷キャスト草津ブース

Official tours were held called “HARAJUKU EXPERIENCE” with SHIBUYA CAST as the start and finish point. They were very well received. Aimed at foreigners, the tours took them around the fascinating areas of Shibuya and Harajuku.

 

C_桜の様子

It was just in time for the cherry blossoms at SHIBUYA CAST which were in full bloom this weekend, making the event even more brilliant.

 

 

RE THINK CAFÉ SHIBUYA / MOSHI MOSHI CAFÉ

 

The MOSHI MOSHI CAFÉ opened at RETHINK CAFE SHIBUYA with the concept of “Clean & Hungry.”

 

R_MOSHI MOSHI CAFE1

A campaign was held for people to receive free sweets from areas around Japan by taking a photo of food they ordered from the café and posting it online with the specified hashtag.

 

R_MOSHI MOSHI CAFE2

Lots of people posted their food on social media and were able to enjoy free sweets from regions across Japan that are hard to get your hands on in Tokyo. The café served up the individual charms of regions in the country.

 

 

Onden Shrine / MOSHI MOSHI ENNICHI

O_もしもし縁日参道

Onden Shrine is where the local gods of Harajuku are enshrined. An Ennichi event was held for the festival titled “Tie Links With the Gods of Harajuku.”

 

O_原宿で人気のわたあめ

Harajuku-style rainbow coloured cotton candy, cute amezaiku and other treats were sold as food for Ennichi, and there was a booth for foreigners to learn Japanese shrine etiquette.

 

O_神社の作法を教える様子

Bilingual staff lectured on the manners and etiquette to teach the proper way of praying at shrines in Japan.

 

O_24日薩摩川内踊り太鼓_創作舞踊集団寳舟1

O_24日夢乃屋 孝藤右近 創作日本舞踊ショー_盆踊り3

Traditional Japanese performance opened the stage with taiko drums and Awa Odori. There were also character DJs, a display by pro kendama performer EASY and many other things for kids and adults alike to enjoy. At the end of the day was a large Bon Odori dance which the performers, attendees and staff joined in with.

 

L_会場フォトスポットの様子L_三戸なつめプロデュースの願い星ボード

16,000 people attended this year’s MOSHI MOSHI NIPPON Festival across the two days. Just like last year, many foreigners attended the event, but this year the variety of content at the festival was upped, the number of families increased, and we saw lots of children getting involved in the booths. MOSHI MOSHI NIPPON promoted Japanese culture to even more people this year, not just with those in attendance, but event to people on the street who were given sampling bags.

 

Further reports of the event for each area of the festival will be posted on the MMN website in the coming days. Stay tuned and don’t forget to check the official event page: https://fes18.moshimoshi-nippon.jp/index.html

 

MMN will continue to deliver Japanese popular to the world through our website and official events. On our website, we post interviews with Japanese artists active both in Japan and overseas, spots to visit and food to try in Japan as recommended by popular models, fashion trends in Japan, and much, much more. We provide information from a unique perspective, so be sure to check us out.

 

 

Information

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

Date: March 24, 2018 – March 25, 2018

Time: 11:00-21:00

 

<Performance Line-up>

MOSHI MOSHI MUSIC FESTIVAL

Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop

・Opening Act: MANON

・Spincoaster Stage: Mizuki Ohira with Kobayashi Utena / SIRUP / The Wisery Brothers

・WREP BATTLEFIELD presents Batotsuku (19:00 START)

MC: Zeebra/八文字

DJ: YANATAKE

MC BATTLE: MC BATTLE: MC Seishain / MC Matsushima / MC MIRI / Kizal / SAM / SHO GEN / Datemegiri / TKdakurobuchi / NiLL Nico / 8×8=49 / FRANKEN / Yuma

・Live Natalie meets MOSHI MOSHI NIPPON: Atarashii Gakkou no Leaders / SHE IS SUMMER / Nemuri Haru / MISMOPE / Luby Sparks / Monari Wakita

・MOSHI MOSHI IDOL SPECIAL: APPARE! Harajuku / Wyenra / QUEENS / Kus Kus / CY7ER / Sakadori Hasshinkyoku / C-Style / Jewel☆Neige / sora tob sakana / Nankini! / NEO JAPONISM / PPP!PiXiON / The Dance for Philosophy / Lucky Doll / Yamakatsu

 

Harajuku Kawaii Market presented by Mynavi Baito

Location: Laforet Museum Harajuku

MC: Yuri Suganuma / Rei Maruyama

Akari Abe / Amato Danshi / Manaka Arai / Alice Ikeda / Ellie / Rikako Ōya (Babyraids Japan) / Anna Kawamura / Chamereon Takeda / Aino Kuribayashi / Ren Koseki / Noah Satou / Saki Shibata / Hikari Shibata / Ayaka Segawa / Ema Tanioku / Eri Tanioku / Chie Tsuji / Mei Nagasawa / Fusedy / MAGiC BOYZ / Michi / Natsume Mito / Rinko Murata / Megane / Anna Yano/ Yuna Yabe / Yutaro / Una/ Yoshiaki / Rilakkuma (Shibuya Tourism Ambassador)

 

MOSHI MOSHI ENNICHI

Location: Onden Shrine

MC: Mio Ooyama

EASY / Coroton / Satsumasendai Odoridaiko / Shimockey / TAKARABUNE / Maidreamin / YUMENOYA Ukon Takafuji Japanese Dance Show & Bon Odori

 

MOSHI MOSHI NIPPON MARKET

Location: SHIBUYA CAST

MIOCHIN

 

<Organizer> MOSHI MOSHI NIPPON Executive Committee

<Support> Shibuya City / Shibuya City Tourism Association

<Co-Operation> TOKYU CORPORATION / SHIBUYA CAST. / Tower Records Japan Inc. / Laforet HARAJUKU / Religious Corportation Onden Shrine / Jnnovations, Inc.

<Sponsors>

Mynavi Baito / NIPPON PAINT HOLDINGS CO.,LTD / Bijuu co.,ltd. / KitKat Chocolatory / Amato Danshi / Maidreamin / Don Quijote Co., Ltd. / HAPPINET CORPORTATION / POKKA SAPPORO Food & Beverage Ltd. / KAGAMOKU CO.,Ltd / DIDYCO / FUSOSHA / Aqua Belle / Keihen Sangyo / Clarence Lee Design & Associates / Henkel Japan Ltd. / Yuzawaya

<Content Partners> Gurunavi, Inc. / Airbnb Inc. / Natalie / Spincoaster / WREP / SHIBUYA FASHION FESTIVAL / Japan Promotion

 

Official Event Website: https://fes18.moshimoshi-nippon.jp/index.html

MMN Website: http://www.moshimoshi-nippon.jp (Japanese, English, Chinese)

 

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    Well, we can confirm that for you right here and now: they have teamed up with internationally-lauded Japanese fashion designer Yohji Yamamoto on his revolutionary Ground Y collection which boasts a genderless and ageless style.

    Pre-sales of the collection will take place at the new Shibuya PARCO which is set to open on November 22. This will be followed by sales at GINZA SIX, Laforet Harajuku, and the online store THE SHOP YOHJI YAMAMOTO.

    The collection will bring together the unique world of BABYMETALーa band which has won love the world over and has featured as guest acts on many tours of international artistsーand Yohji Yamamoto, a rebel and innovator in the fashion industry whose DNA is woven into the Ground Y line. The inspiration for this jet black collaborative collection is “galaxy,” an homage to BABYMETAL’s latest record METAL GALAXY.

    There are numerous items in the collection, including a jumbo cut and sewn embroidered with both the BMD FOX APPAREL logoーBABYMETAL’s official apparel brandーand the Ground Y logo. There’s also a big hoodie featuring a 360° print and BABYMETAL’s logo, a draped silk satin long shirt, and more.

     

    MASATOSHI YAMASHIRO snapped the photos in this photoshoot, a Tokyo-based photographer who started his career in LA and New York and works with fashion magazines, advertisements, and more.

  • Masaki Aiba & Jun Matsumoto Take Over Shibuya Station Billboards in New Promo Ads

    06.November.2019 | FOOD / SPOT

    Meiji plastered up some new billboard advertisements for their Meiji Oishii Gyunyu milk and Meiji Milk Chocolate products at Shibuya Station on Monday.

    Actors and singers Masaki Aiba and Jun Matsumoto were chosen to be part of the ad promos for the products respectively.

    The advertisements will also feature back-to-back in the Saturday November 9 issue of Japanese newspaper Yomiuri Shimbun where they have both written columns about what they like about their chosen products.

    The pictures in this photoshoot were also released as downloadable wallpapers on Tuesday. Links below!

  • Laforet Harajuku Announces 2019 Christmas Market, Menu & More

    05.November.2019 | FASHION / FOOD

    Laforet Harajuku is set to hold LAFORET CHRISTMAS 2019 from November 15 to December 25. Stores throughout the shopping centre will sell various holiday season fashion items that make perfect Christmas gifts, and up on the second floor at GOOD MEAL MARKET, you can look forward to the Laforet Christmas Menu.

    All customers who spend over ¥3,000 (tax included) from November 15 onward will receive an original mirror, and those who spend over ¥5,000 (tax included) from December 14 onward will receive an original handkerchief. Both of these items will be available on a first-come, first-served basis until December 1 at Dinalog in Laforet Museum Harajuku.

     

    Additionally, the main Christmas visual for this year’s event was designed by Japanese art director YUNI YOSHIDA.

     

    A two-day market will take place on Saturday December 14 and Sunday December 15 in Laforet Museum Harajuku titled Laforet Market vol.9 “Christmas.”

     

    CHRISTMAS GIFT

    If you’re searching for the perfect surprise gift to friends, family, a special someone or yourself, you’re bound to find a fitting match for them during the event as stores in Laforet Harajuku display their Christmas goods in their windows.

     

    Kailijumei/5F

    Kailijumei 2019 Christmas Coffret – ¥5,500 (Tax Included)

     

    Charles Chaton/4F

    Flower Frill Cushion – ¥5,500 (Tax Included)

     

    JUEMI Syncretic/1F

    e.m.OrganicCollegeStarRing – ¥24,200 (Tax Included)

     

    Les Merveilleuses LADURÉE/1F

    Limited Edition Rose Ladurée – ¥13,200 (Tax Included)

     

     

    CHRISTMAS FOOD “Laforet Christmas Menu”

    “Pink” is the themed of the Christmas menus being whipped up at Laforet’s restaurants.

     

    Chipoon /2F

    Tomato Soy Milk Cream Noodles – ¥935 (Tax Included)

    This vegan noodle dish combines the full-bodied taste of soy milk with refreshing tomatoes to create a tempting mild flavour.

     

    machi machi /2F

    Strawberry Cheese Tea (Taro Topping) – ¥858 (Tax Included)

    A fusion of Jasmine green tea and fresh strawberries to create a unique and delicious beverage.

     

     

    Cafe de paris /B1F

    Kumono Smoothe – ¥605 (Tax Included) / Whipped Cream Topping +¥110 (Tax Included)

    Cafe de paris opened on November 1 and will be selling their exclusive cute drinks.

     

    Laforet Market vol.9 “Christmas”

    The Laforet Market is an opportunity for 40 shops to come together to sell fashion, food and miscellaneous Christmas goods. There will be workshops carried out be creators and artists, performances, and more.

     

    If you’ll be in Harajuku the holiday season then don’t pass up the opportunity to visit Laforet Harajuku this Christmas.

  • Shibuya PARCO’s AKIRA ART OF WALL AKIRA ART EXHIBITION Merchandise Revealed

    31.October.2019 | ANIME&GAME / SPOT

    The new Shibuya PARCO shopping complex is set to open on November 22, 2019. It will house the new PARCO MUSEUM TOKYO (floor 4) and GALLERY X (floor B1), both of which aim to promote art and culture to the people of Tokyo. Both venues are home to the AKIRA ART OF WALL Katsuhiro Otomo × Kosuke Kawamura AKIRA ART EXHIBITION.

     

    The unmissable ART WALL is covered in illustrations from the legendary manga series AKIRA, which was written by manga author and film director Katsuhiro Otomo, who stands at the forefront of the manga scene in Japan. The ART WALL was reconstructed in collaboration with collage artist Kosuke Kawamura. Details on the merchandise and entry process have been announced. 

     

    Exhibition Merchandise

    T-Shirt: ¥4,000 (Before Tax)

    Long-Sleeved T-Shirt: ¥6,000 (Before Tax)

    iPhone X/XS Case: ¥3,500 (Before Tax)

    There will be a large number of commemoration merchandise to celebrate the opening of the exhibition. Each person can purchase up to four items per entry. This includes the same item of different sizes. A ticket must be for the exhibition in order to purchase merchandise. 

     

    Exhibition Commemoration Book Set

    AKIRA ART OF WALL Set of 4 Accordion Fold Books (comes in a special box)

    The first three books display the different areas the of the AKIRA collage during Shibuya PARCO’s renovation project. The fourth book contains the actual project itself with pictures by TAKAMURADAISUKE and includes both a discussion between and individual interviews with Katsuhiro Otomo and Kosuke Kawamura. Each book was specially designed by Katsuhiro Otomo and Kosuke Kawamura down to the covers. These books are filled with high quality and unparalleled designs. 

     

    AKIRA ART OF WALL

    Price: ¥10,000 (Before Tax)

    Authors: Katsuhiro Otomo, Kosuke Kawamura

    Book Set of 4 (3-Set Accordion fold book series on the making of the ART WALL + Interview Book) 

    Comes with an A2 Poster

      

    Collaboration Merchandise

    AKIRA ART OF WALL × nana-nana

    AKIRA ART OF WALL × nana-nana

     

    AKIRA PVC A5: ¥9,500

    AKIRA PVC A4: ¥10,500

    AKIRA OPAQUE A5: ¥11,500

    AKIRA OPAQUE A4: ¥12,500

    AKIRA iPhone Case: ¥6,800

     

    This is just a small selection of merchandise available at the exhibition. Fans will not be able to control themselves upon stumbling into the collaboration-limited merchandise goldmine.

     

    Tickets for entry between November 22 and December 1 will be selling on a first-come, first-served basis on the ticket website E Plus. Depending on how many tickets are sold in advance, it may be possible to buy tickets on the door. This will be clarified nearer to the time.

     

    ©MASH・ROOM/KODANSHA ©Kosuke Kawamura ©︎AKIRA ART OF WALL EXHIBITION

  • New South Korean Cafe ‘Cafe de paris’ Opens in Laforet Harajuku

    30.October.2019 | FOOD

    In South Korea, which has been dubbed “a cafe battleground,” one particular cafe called Cafe de paris has stood out from the rest for their visually impacting fruity desserts. This immensely popular chain is now heading to Laforet Harajuku with a new branch opening on November 1.

    Cafe de paris first appeared in Japan back in February this year, with its eye-popping “Bon Bon” parfait series attraction a great deal of attention for its Instagram-worthy appearance. In just six months, it exceeded 100,000 customer visits. The cafe, however, was only open for a limited time. But that’s about to change, as Laforet Harajuku welcomes the country’s first permanent branch.

     

    The cafe interior takes on a light blue and white colour scheme, with table and counter seats lining the room and gorgeous chandeliers adorned overhead.

    Kumo Smoothie – ¥594 (Tax Included)

    To commemorate its opening, the new shop has developed a new item exclusive to the Laforet Harajuku branch: the “Kumo Smoothie.” Inspired by fluffy clouds, this fruit-packed smoothie comes in a pink strawberry milk flavour and blue sky-coloured soda flavour.

    And of course, Cafe de paris’s famous fruit-topped Bon Bon parfaits will be sold too, with the upper part of the parfait towering 20m high. There are 5 seasonal fruits to choose from, such as strawberry, mango and grape.

     

    Cafe de paris has plenty of cute must-buy goodies for customers to enjoy, so if you’re in Japan, why not take the opportunity to try out something popular in South Korea  too while strolling around Harajuku?

  • The Pompompurin Cafe’s New Autumn Dessert Will Warm & Fill You Up

    26.October.2019 | Uncategorized

    If you’ve not yet been to the Pompompurin Cafe, or this is your first time hearing about itーthemed entirely on Sanrio’s popular character Pompompurinーthen their two new menu items, available this autumn for the entire month of November, is sure to pull you in.

     

    As the leaves turn red and gold and people order pumpkin spiced lattes for takeout, the Harajuku, Yokohama and Umeda branches of the Pompompurin Cafe want to get in on the autumnal action too. So they have created a special chicken stew and fruit gratin, served as colourful as the season itself is and perfect during any time of the day when your belly is calling for nutrition.

    Chicken Brown Stew: Strolling Along While Looking at the Autumn Colours – ¥1,290 (Before Tax)

    This chicken stew features Pompompurin and his best friend and hamster Muffin. The dish depicts a scene of both of them strolling and getting along while looking at the autumn leaves. Purin is made from rice and sits inside the rich stew while a mashed potato Muffin perches on top of him wearing his hat.  They are surrounded by carrots and other veggies made to look like the vibrant leaves of Japan’s maple and ginkgo trees.

    Fruit Gratin: Hot Spring Warm-Up – ¥1,090 (Before Tax)

    If you’re looking to satisfy your sweet tooth but also want to warm up then look no further than at Pompompurin and Muffin relaxing together in the hot spring that is this fruit gratin dessert. Purin is made from pumpkin flavoured ice cream while Muffin is of the vanilla kind. They are warming themselves up in a fruit-packed custard cream sauce. The fruit is drizzled in sauce and cooked to make the fruit even sweeter and intensify its flavour. Did you see the cute towels on their heads too? Many people do this in Japan when getting into the hot spring (or “onsen”), and you might have seen it if you watch anime too.

     

    The fall fun doesn’t stop there however, as all people who dine at the cafe will receive the lunch mat pictured below, and everyone who orders a drink will get a coaster. Available while supplies last.

    Lunch Mat (3 Designs)


    Coaster (1 Design)

     

    Stay warm while its cold at the Pompompurin Cafe this autumn.

     

    ©1996, 2019 SANRIO CO., LTD. APPROVAL NO.S602780

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