16,000 People Attend MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA!

26.March.2018 | FASHION / FEATURES / FES / FOOD / MUSIC / SPOT

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA promoted Japanese culture to people of the world from Shibuya on March 24th and 25th. The weekend event ended with huge success.

 

C_キャスト正面

There were 5 main areas where the festival took place this year. Let’s break them down one by one and see what happened.

 

 

Tower Records Shibuya CUTUP STUDIO / MOSHI MOSHI MUSIC FESTIVAL

A music event titled Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL” took place. Down in the B1F CUTUP STUDIO at Tower Records Shibuya, influential artists and the music media, who had previously hooked up with many promising artists, became official curators to provide a line-up of artists.

 

T_S_24日The Wisely Brothers

On Day 1, MANON served as the opening act to the first half of the event, followed by the three artists recommended by music media company “Spincoaster” – SIRUP, Mizuki Ohira with Kobayashi Utena, and The Wisely Brothers. It was a thrilling string of performances as expected from Spincoaster, who showcase fresh music from both inside and outside Japan.

 

 

T_W_24日WREP BATTLEFIELD presents バトつく

In the second half we saw the MC battle produced by WREP, a hip-hop radio channel, under Zeebra and Hachi Moji. 4 teams battled it out in a tournament for the title of best MC, with MC Matsushima, MC Seishain and SAM taking the crown. Winners received a cash prize, wrapping up the first day of the event.

 

T_N_25日SHE IS SUMMER

On Day 2, Natalie Music worked as curators for the live stage event “Live Natalie meets MOSHI MOSHI NIPPON.” MISMOPE, Nemuri Haru, Monari Wakita, Atarashii Gakkou no Leaders, Luby Sparks, and SHE IS SUMMER took to the stage. Each of them offered a different genre as up-and-coming artists and sang the two-day festival into a close.

 

 

Tower Records Shibuya SKY GARDEN / MOSHI MOSHI MUSIC FESTIVAL

Up on the rooftop of Tower Records Shibuya, the Sky Garden, a selection of groups from the idol genre, a unique part of Japanese pop culture, performed on stage as artists that MOSHI MOSHI NIPPON wanted to show to the world.

 

T_M_24日Yamakatsu

T_M_25日愛乙女☆DOLL

On March 24th, a total of eight idol groups performed including Yamakatsu and CY8ER, and on March 25th nine performed, such as Lucky Doll and The Dance for Philosophy, all of who enthralled the idol fans gathered at the venue.

 

 

Laforet Museum Harajuku / Harajuku Kawaii Market presented by Mynavi Baito

The Harajuku Kawaii Market was presented by Mynavi Baito at Laforet Museum Harajuku and centered on the theme of “Find Japan’s Kawaii♡”.

 

There was a whole collection of booths from fashion to beauty, fortune-telling, DIY and more, as well as appearances from models active in Japanese fashion magazines, artists, and a popular Youtuber.

 

Performers Rei Maruyama and Yuri Suganuma hosted the stage. The two of them are friends and so had a good, natural flow in directing the stage.

 

L_24日柴田紗希、瀬川あやの、丸山礼の「ワタシのオシゴト」

Talk sessions were held around fashion, cosmetics, how to be photogenic and more and saw the likes of Saki Shibata, Rinko Murata, Megane, Noah Satou, Ayaka Segawa, and Rikako Ōya from Babyraids Japan.

 

 

L_24日マイナビバイト presents チャレンジアワード4

Mynavi Baito also presented their Challenge Award themed on fashion where school students were tasked with designing the cutest part-time work outfit to show to the world. Japanese models stepped out onto stage wearing each of the costumes.

 

L_24日とびだせ!絵本ショー〜三戸なつめ、朗読します。〜1

 

L_24日リラックマ渋谷区観光大使ごゆるりアンバサダー就任式

Artist, model and actress Natsume Mito produced her first ever show for the event – a fashion show themed on a picture book. Rilakkuma attended too for his inauguration ceremony to be appointed as a Shibuya Tourism Ambassador. He handed out maps to people at the event.

 

L_25日MAGIC BOYZ

MAGiC BOYZ and Amato Danshi performed live at the market with their catchy music and electrifying dance moves.

 

L_ユザワヤワークショップ1

The booth area bustled with people who attended DIY workshops for making accessories and pin badges, the fortune-telling area, hair styling booth and more. Japan’s kawaii was delivered across two days through the on-stage performances and many booths.

 

 

SHIBUYA CAST / MOSHI MOSHI NIPPON MARKET

C_キャスト屋外ブースの様子

A market was held at SHIBUYA CAST called “Enjoy Hanami Early in Shibuya.” It was dotted with an array of food booths where people enjoyed strawberries from the city of Tamura in Fukushima Prefecture, the popular Kyoto souvenir “Tokyo Baum,” and Japan’s dashi stock. There were performances, people tried on kimono, there was a footbath and more. This area was particularly popular with overseas visitors.

 

C_もしもし着物サロンC_渋谷キャスト草津ブース

Official tours were held called “HARAJUKU EXPERIENCE” with SHIBUYA CAST as the start and finish point. They were very well received. Aimed at foreigners, the tours took them around the fascinating areas of Shibuya and Harajuku.

 

C_桜の様子

It was just in time for the cherry blossoms at SHIBUYA CAST which were in full bloom this weekend, making the event even more brilliant.

 

 

RE THINK CAFÉ SHIBUYA / MOSHI MOSHI CAFÉ

 

The MOSHI MOSHI CAFÉ opened at RETHINK CAFE SHIBUYA with the concept of “Clean & Hungry.”

 

R_MOSHI MOSHI CAFE1

A campaign was held for people to receive free sweets from areas around Japan by taking a photo of food they ordered from the café and posting it online with the specified hashtag.

 

R_MOSHI MOSHI CAFE2

Lots of people posted their food on social media and were able to enjoy free sweets from regions across Japan that are hard to get your hands on in Tokyo. The café served up the individual charms of regions in the country.

 

 

Onden Shrine / MOSHI MOSHI ENNICHI

O_もしもし縁日参道

Onden Shrine is where the local gods of Harajuku are enshrined. An Ennichi event was held for the festival titled “Tie Links With the Gods of Harajuku.”

 

O_原宿で人気のわたあめ

Harajuku-style rainbow coloured cotton candy, cute amezaiku and other treats were sold as food for Ennichi, and there was a booth for foreigners to learn Japanese shrine etiquette.

 

O_神社の作法を教える様子

Bilingual staff lectured on the manners and etiquette to teach the proper way of praying at shrines in Japan.

 

O_24日薩摩川内踊り太鼓_創作舞踊集団寳舟1

O_24日夢乃屋 孝藤右近 創作日本舞踊ショー_盆踊り3

Traditional Japanese performance opened the stage with taiko drums and Awa Odori. There were also character DJs, a display by pro kendama performer EASY and many other things for kids and adults alike to enjoy. At the end of the day was a large Bon Odori dance which the performers, attendees and staff joined in with.

 

L_会場フォトスポットの様子L_三戸なつめプロデュースの願い星ボード

16,000 people attended this year’s MOSHI MOSHI NIPPON Festival across the two days. Just like last year, many foreigners attended the event, but this year the variety of content at the festival was upped, the number of families increased, and we saw lots of children getting involved in the booths. MOSHI MOSHI NIPPON promoted Japanese culture to even more people this year, not just with those in attendance, but event to people on the street who were given sampling bags.

 

Further reports of the event for each area of the festival will be posted on the MMN website in the coming days. Stay tuned and don’t forget to check the official event page: https://fes18.moshimoshi-nippon.jp/index.html

 

MMN will continue to deliver Japanese popular to the world through our website and official events. On our website, we post interviews with Japanese artists active both in Japan and overseas, spots to visit and food to try in Japan as recommended by popular models, fashion trends in Japan, and much, much more. We provide information from a unique perspective, so be sure to check us out.

 

 

Information

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

Date: March 24, 2018 – March 25, 2018

Time: 11:00-21:00

 

<Performance Line-up>

MOSHI MOSHI MUSIC FESTIVAL

Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop

・Opening Act: MANON

・Spincoaster Stage: Mizuki Ohira with Kobayashi Utena / SIRUP / The Wisery Brothers

・WREP BATTLEFIELD presents Batotsuku (19:00 START)

MC: Zeebra/八文字

DJ: YANATAKE

MC BATTLE: MC BATTLE: MC Seishain / MC Matsushima / MC MIRI / Kizal / SAM / SHO GEN / Datemegiri / TKdakurobuchi / NiLL Nico / 8×8=49 / FRANKEN / Yuma

・Live Natalie meets MOSHI MOSHI NIPPON: Atarashii Gakkou no Leaders / SHE IS SUMMER / Nemuri Haru / MISMOPE / Luby Sparks / Monari Wakita

・MOSHI MOSHI IDOL SPECIAL: APPARE! Harajuku / Wyenra / QUEENS / Kus Kus / CY7ER / Sakadori Hasshinkyoku / C-Style / Jewel☆Neige / sora tob sakana / Nankini! / NEO JAPONISM / PPP!PiXiON / The Dance for Philosophy / Lucky Doll / Yamakatsu

 

Harajuku Kawaii Market presented by Mynavi Baito

Location: Laforet Museum Harajuku

MC: Yuri Suganuma / Rei Maruyama

Akari Abe / Amato Danshi / Manaka Arai / Alice Ikeda / Ellie / Rikako Ōya (Babyraids Japan) / Anna Kawamura / Chamereon Takeda / Aino Kuribayashi / Ren Koseki / Noah Satou / Saki Shibata / Hikari Shibata / Ayaka Segawa / Ema Tanioku / Eri Tanioku / Chie Tsuji / Mei Nagasawa / Fusedy / MAGiC BOYZ / Michi / Natsume Mito / Rinko Murata / Megane / Anna Yano/ Yuna Yabe / Yutaro / Una/ Yoshiaki / Rilakkuma (Shibuya Tourism Ambassador)

 

MOSHI MOSHI ENNICHI

Location: Onden Shrine

MC: Mio Ooyama

EASY / Coroton / Satsumasendai Odoridaiko / Shimockey / TAKARABUNE / Maidreamin / YUMENOYA Ukon Takafuji Japanese Dance Show & Bon Odori

 

MOSHI MOSHI NIPPON MARKET

Location: SHIBUYA CAST

MIOCHIN

 

<Organizer> MOSHI MOSHI NIPPON Executive Committee

<Support> Shibuya City / Shibuya City Tourism Association

<Co-Operation> TOKYU CORPORATION / SHIBUYA CAST. / Tower Records Japan Inc. / Laforet HARAJUKU / Religious Corportation Onden Shrine / Jnnovations, Inc.

<Sponsors>

Mynavi Baito / NIPPON PAINT HOLDINGS CO.,LTD / Bijuu co.,ltd. / KitKat Chocolatory / Amato Danshi / Maidreamin / Don Quijote Co., Ltd. / HAPPINET CORPORTATION / POKKA SAPPORO Food & Beverage Ltd. / KAGAMOKU CO.,Ltd / DIDYCO / FUSOSHA / Aqua Belle / Keihen Sangyo / Clarence Lee Design & Associates / Henkel Japan Ltd. / Yuzawaya

<Content Partners> Gurunavi, Inc. / Airbnb Inc. / Natalie / Spincoaster / WREP / SHIBUYA FASHION FESTIVAL / Japan Promotion

 

Official Event Website: https://fes18.moshimoshi-nippon.jp/index.html

MMN Website: http://www.moshimoshi-nippon.jp (Japanese, English, Chinese)

 

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  • Laforet Harajuku Welcomes New Stores For Spring 2021

    22.April.2021 | FASHION / SPOT

    Starting this month, Laforet Harajuku is readying itself for Spring 2021 with the rollout of items by high-end brands and shops, all with an audience in mind who simply love culture regardless of their age or gender.

     

    4.23 | New Store Opening
    《Floor 3.5F》circle in circle

    circle in circle welcomes a diverse selection of brands such as l’atelier du savon, CHILD WOMAN, and more. The new store’s concept is to act as the perfect place for an appointment with your wardrobe. Every month, the store will collaborate with various different people, and line the shop floor with outfits that will have customers feeling like a kind in a candy store. For its initial opening, circle in circle is collaborating with photographer Kensuke Hosoya.

     

    4.9 | New Store Opening

    《Floor 1.5F》LIBERTY TOKYO

    “Freedom” is the keyword at LIBERTY TOKYO, where customers are encouraged that it’s great to get your hands on the things you want, and great to wear the things you want to wear. The shop stocks a range of apparel and items that combine accessories and fashion. They even sell stickers, merchandise, and more. This custom select shop offers made-to-order products, making each and every one unique and the only one in the world. It also collaborates with artists and other brands.

     

    3.12 | New Store Opening

    《Floor 5F》OSEWAYA TOKYO

    OSEWAYA TOKYO is an accessory shop offering everything from basics to trends. Their motto is “bring your happiness” which is melded into their range, spanning the latest trends to must-have dailies. They have everything you hope a store specialising in accessories would have.

     

    4.9~6.6 | New Store Opening

    《Floor B0.5F》GLAZE KOHL x NUTTY VINTAGE

    GLAZE KOHL x NUTTY VINTAGE is a limited-time collaboration shop between chic apparel brand GLAZE KOHL and NUTTY, a vintage shop that first opened in 1995. They line-up features new Spring 2021 items as well as the “GLAZE KOHL add VINTAGE” corner which features a selection of vintage items picked out by designers who themselves are vintage buyers. NUTTY VINTAGE is also offering a huge selection of the best authentic vintage items. Customers can enjoy some little limited-edition gifts when shopping there which are being given out to commemorate the shop’s opening.

     

    5.22~6.4 | New Store Opening

    《Floor 4F》Mansion Mikura

    Mansion Mikura’s main store is located at Harajuku Cat Street. This limited-time rendition is a ‘mansion’ with four tenants – a collection of four second-hand shops including SAUCE which stocks miscellaneous items and second-hand clothes, top ranking vintage name STEP A HEAD, side car charlie which specialises in ‘maniac items,’ and the long-selling brand vintagesheets.

     

    6.5~7.25 | New Store Opening

    《Floor 4F》SAUCE

    SAUCE is another vintage store located behind Cat Street. For its limited-time opening, it’s selling hats in collaboration with Antage which previously sold out, as well as its own upcycled vintage clothing, as well as vintage clothes, rugs, and more from overseas.

     

    5.22~5.30 | New Store Opening

    《Floor 0.5F》vanilla(B0.5F)

    vanilla will provide a diverse line-up of unique fashion as well as brands such as att production, room boy pony, phemesaccessories, and more.

     

    5.31~6.6 | New Store Opening

    《Floor 0.5F》Ochame Department

    At Ochame Department, they believe simply being cute is being, and being the same as others is boring. Their fashion stock and handmade bits and bobs are imbued with the magic to make customers smile.

     

    CLEAN KEEPERS Regular Member Uniforms

    CLEAN KEEPERS is a cleaning project that takes place every Saturday at Laforet Harajuku in the hopes of creating a clean town and in turn clean hearts for all. Their uniform worn by regular members has changed into a blouson and one piece produced by ehka sopo on Floor B1F of Laforet. The blouson has a retro feel to it while the one piece has long sleeves and is inspired by 19th century British maids.

     

    CLEAN KEEPERS

    Running: Saturdays @ 10:30-12:30 (Booking Required/Cancellation if it rains)毎

    Book Here

  • Enjoy a Healthy Junk Food Menu at Shibuya LOFT’s New Cafe 2foods

    21.April.2021 | FOOD / SPOT

    Shibuya LOFT opened its new ‘2foods’ cafe on April 15 which serves junk food healthily.

     

    2foods uses absolutely no eggs or milk in their menu – everything is plant based and healthy, making it a haven for vegan foodies, especially in Japan where there aren’t as many vegan places as other countries. What’s better is that everything’s reasonably priced too. There are around 60 menu items to choose from, like curry and soba as well as desserts, organic coffees and lattes, cold pressed juice, and more.

    Artist’s rendition of the cafe

     

    Curry | ¥1,023 (Tax Included)

    A hearty and spicy curry served with brown rice which is better for digestion.

     

    Tantanmen Ramen | ¥968 (Tax Included) | Shibuya LOFT exclusive

    A ramen soup with 100% gluten free rice flour noodles, soy milk, sesame seeds, peanuts, soy meat, and other healthy and natural ingredients.

     

    Egg Doughnut Sandwich | ¥528 (Tax Included)

    A vegan egg sandwich that doesn’t use eggs but tastes just like them.

     

    Gateau Chocolate | ¥528 (Tax Included)

    A rich chocolate gateau made with brown rice powder and soy cream.

  • Music-Eating Space Hamsters BLUE HAMHAM Get Pop-Up Store in Tokyo and Osaka

    21.April.2021 | FASHION / SPOT

    CHOCOLATE Inc. is set to open the BLUE HAMHAM POP UP STORE at Shibuya PARCO in Tokyo on May 14 and Shinsaibashi PARCO in Osaka on June 4. The pop-up shops are centred on Arimura Taishi’s characters BLUE HAMHAM.

     

    BLUE HAMHAM are four music-eating space hamster brothers from a planet called ‘Proxima b.’ Their animations on Twitter, TikTok, and other social media platforms have garnered over 300 million views worldwide. In 2020, they began collaborating with overseas artists. Their musical animations have garnered popularity across the globe.

     

    At the pop-up shop, fans can get their hands on over 30 new BLUE HAMHAM items. This also marks the brothers’ first pop-up shop in Osaka. From exclusives to free novelties, there’s plenty to enjoy.

     

    At the store, fans will also be greeted by four 1-meter tall BLUE HAMHAM statues, the only ones in the world. There will be a display showing their animations, a chance to learn about the characters, and more.

     

    ©CHOCOLATE Inc.

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