MMN Festival 2018: Experience-Based Booths Packed with Japanese Charm

06.April.2018 | FEATURES / FES / SPOT

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA was held across the weekend of March 24 and 25 and promoted Japanese culture to the world from Shibuya. The event ended with huge success.

One of the many things attendees enjoyed were the ‘experienced-based booths.’ From traditional Japan to the country’s culture of kawaii, let’s take a look at the line-up of booths that were packed with Japanese charm.

 

 

Harajuku Kawaii Market presented by Mynavi baito: Kawaii Culture at Laforet Museum

Japan’s culture of kawaii gathered together at Laforet Museum for MMN Festival 2018. Many of the booths were popular including the accessory booths, DIY booths, and photo spots where people could go for a simple image change by putting on a wig.

 

マイナビバイトブース_preview

Mynavi Baito

Mynavi Baito held a questionnaire for attendees regarding part time jobs. They asked questions like “Do you think your part-time work outfit is cute?” and other kinds of questions you’d only hear at MMN Festival. Those who answered were gifted an original memo pad. Mynavi also presented their Challenge Award onstage in relation to the questionnaire where fashion students were made to develop their own cute part-time work outfits. The students who made the outfits as well as the popular models put on an exciting performance.

 

もしフェス DIY:ハーバリウム&スワッグもしフェス DIY:ハーバリウム&スワッグ2

DIY: Herbarium & Swag

Asami “Char” Tnabe was invited to host a workshop on how to make “herbariums” with colourful dried flowers and a bottle, and “swags” which are wall decorations made from plants and flowers. It cost just ¥1,500.

 

DIY CHACOあじさいアクセもしフェス あじさい

DIY: CHACO Hydrangea Accessories

Popular flower accessory shop CHACO held their own workshop. For ¥1,000 people made their own earrings and piercings from hydrangeas, perfect for spring and summer.

 

もしフェス DIY マグカップワークショップ 瀬戸あゆみワークショップ_preview

DIY: Mug Workshop

Apparel brand “Aymmy in the batty girls” led a ¥1,500 workshop where people got involved in making a kawaii mug with the brand logo and designs with spring and summer items. Aymmy designer Ayumi Seto also joined in the workshop where she showed how to make a cute mug while talking with fans.

 

もしフェス 占い 

Fortune Telling

Six fortune-tellers active in the media took shifts in fours. Just ¥500 got people an expert 10-minute reading. Lots of people turned up to this booth.

 

 もしフェス 原宿デビュー大作戦もしフェス 原宿デビュー大作戦2

Big Harajuku Debut

Popular hair dye brand FRESHLIGHT hosted their popular campaign for people to make their big Harajuku debut (#原宿デビュー大作戦). They changed up their image with colourful wigs and took photos in the kawaii pink photo booth. Prizes will be sent at a later date to those who joined in the hashtag campaign by posting on social media. The models who performed on stage also stopped by this booth where they were posting plenty of ‘kawaii’ online.

 

もしフェス kawaii Darts

Kawaii Darts

This game challenged people to throw darts onto a map of Japan. Local specialties unique to specific regions were given out depending on which parts of Japan were hit, such as kakeru miso from Nagano and cabbage cider from Gunma.

 

もしフェス Kawaii Basket

 Kawaii Basket

To win, people had to shoot a ball into a kawaii goal that looked just like a floral headband. Kawaii products from around Japan like accessories and cosmetics were given out depending on how many goals were scored.

 

ラフォーレブースマシュマロ_preview

OH!江戸ポップ -oh,EDO POP!!-(DODYCO)

People handmade marshmallow fondants, a photogenic dessert that originates from the US. They decorated it with flowers they cut themselves and other bits and bobs to make a castle and street, giving the Edo Period a taste of contemporary Harajuku. Timeless pop Edo desserts were brought to life at the festival.

 

もしフェス クラレンスリーデザイン

Clarence Lee Design ~111-HAWAII PROJECT~

Japan’s first collaborative project between a Hawaiian design company that combines Japanese ukiyo-e with Hawaiian motifs and a Japanese enterprise. Thanks to the success of crowdfunding, this project will bring about an array of apparel items fusing Japan and Hawaii, such as aloha shirts with traditional ukiyo-e prints.

 

もしフェス Hawaiianjewelry Aquabelle

Hawaiianjewelry -Aquabelle-

Hawaiian jewellery brand Aquabelle prepared a photobooth inspired by Hawaii’s sandy beaches where people could feel like they were in Hawaii from Harajuku, with white sand and hibiscus in the frame!

 

もしフェス ひかりカエサル

Hikari TV Dream

At the promotional booth for crowdfunding service Hikari TV Dream, people enjoyed making their own wooden keyholder with the same wood used in the creation of Okawa Kumiko, a brand of furniture from Okawa in Fukuoka that has been designated as ‘an art form to leave behind for the future.’ Hikari TV’s main character Hikari Kaesaru also made an appearance to excite everyone.

 

もしフェス NOTO HI BAKARA ジェンガゲーム

NOTO HI BAKARA

Those who rolled up to this booth enjoyed a game of jenga made up of hinoki building blocks. Hinoki building blocks don’t generate bacteria even if a child licks them. The wood acts as an antibacterial and pesticide. The prize included NOTO HI BAKARA ‘essential water’ made with hinoki extract.

 

もしフェス 可愛いたぬきも楽じゃない

Cute Tanuki Don’t Have It Easy Either

Ponkichi is the tanuki who came down from the mountain and just wants to kill, kill, kill humans from the manga series Kawaii Tanuki mo Raku Janai (Hakusensha). The popular foul-mouthed tanuki had his own photo spots where people took photos while hearing abuse from Ponkichi. They also made their own bad-mouth pin badges for free from 12 varieties.

 

ユザワヤワークショップ_previewモデルえまえり_preview

Yuzawaya

Yuzawaya held a workshop to make popular herbarium piercings as well as resin piercings and earrings. The herbariums combined flowers and oil. Each class lasted 30 minutes and was a hit with people every time. Many people enjoyed making this original accessory.

 

 

もしフェス Tokyo Flea Market

Tokyo Flea Market

A flea market was held which sold personal items of the stage performers including Natsume Mito, Ayumi Seto, Rinko Murata, Yuru Suganuma, and more. The line-up included items the performers had worn in magazines and on their social media.

 

もしフェス ドンキホーテ

Don Quijote Perfume Cosmetics

The Don Quijote booth sold around 30 different brands of perfume. The staff working there were scent experts and offered advice on recommended perfumes like it was a perfume bar. Normally when you buy their perfume you have to pay a fee to get your name inscribed on the bottle, but they offered the service for free at the festival. “D Ting Eau de Toilette” by Akemi Darenogare also made its first Japan appearance.

 

 

MOSHI MOSHI NIPPON Market: Experiencing Japan’s Unique Culture for Free

Various aspects of Japanese culture were presented at SHIBUYA CAST. From food to art, sightseeing and moe, everything was enjoyed by Japanese people and foreigners alike.

渋谷キャスト田村市お土産_preview

Delivering Satoyama Spring #tamura

A promoter of local specialities from and sightseeing in Tamura in Fukushima Prefecture. They sell Youchuu Gumi, (¥400) or larva gummies, named after the popular sightseeing spot Kabutomushi Shizen Kansatsu-en. They are shaped like the real thing – the body is Calpis flavoured while the centre is filled with purple blueberry sauce, creating a strange taste. They also sold strawberries, a noted product from Tamura.

 

もしフェス ドンキホーテ

Don Quijote – Souvenir Candy

Don Quijote is a super souvenir shop, and at the festival they stocked lots and lots of confections that screamed ‘Tokyo,’ including some of the most popular snacks and common snacks, chocolates, as well as the Tokyo strawberry chocolate daifuku, a defining souvenir of the city.

 

渋谷キャストかつこんみブース_preview

Katsukonmi

This booth managed by Keihan Sangyo handled Katsukonmi, a flavourful powdered dashi made bountifully with carefully selected ingredients such as katsuo tuna, mackerel and konbu. People were able to taste test dash stocks that used Katsukonmi. They also have a future line-up planned of new products with plenty of dietary fibres perfect for dieting.

 

 もしフェス 京ばあむ

Kyo Baum

Kyo Baum has stores in Gion, Shimizu and elsewhere and specialises in Uji matcha and soy milk flavoured Baumkuchen. Lotteries were held 3 times each day to win tickets for Kyo Baum, which are the perfect eating-and-walking snack, original masu boxes, and more. There was a huge line for the lottery before it began. The matcha and sugar fondant offers a crunchy texture at room temperature, and a completely different delicious experience when melted.

 

もしもし着物サロン_previewもしもし着物サロン もしフェス 

MOSHI MOSHI Kimono Salon

People had the opportunity to try on kimono with a Harajuku-style spin – lots of colours, eye-catching designs, studs and more. It was free to put on yourself and take a selfie, or ¥1,000 for the staff to help you put it on and take a picture. It cost ¥4,000 to rent the kimono for as long as the booth was open. There were lots of girls enjoying the MMN Festival experience by strolling around Onden Shrine dressed in kimono!

 

もしフェス Airbnb

HARAJUKU EXPERIENCE

Official Harajuku sightseeing tours were held for foreign travellers by Airbnb. “Hidden Fashion Street Tour” enabled people to enjoy Harajuku fashion, “History Tour” detailed the history of Harajuku, “KAWAII×Food Tour” combined kawaii culture with cuisine, and the “Official Tour” took people around the various MMN Festival areas. The tours were mostly aimed at foreign travellers, but lots of fans turned up at the same time as the tours to see Saki Shibata and the other models working as tour guides.

 

もしフェス MIOCHIN

PERFORMANCE SPACE

Creator MIOCHIN held a live painting session called Mio’s World where she illustrated from her colourful pop perspective. This was her first ever live painting. She completed the piece across two days using permanent markers and POSCA markers while interacting with fans.

 

渋谷キャスト草津ブース_previewもしフェス 足湯

Maebashi “Kusatsu” Support Booth

A booth promoting the city of Maebashi in Gunma Prefecture, people had the opportunity to enjoy a footbath experience in the image of Kusatsu Onsen – a famous Japanese hot spring resort in Kusatsu – right in the middle of Shibuya. People lined up one by one to rest their tired feet. It became the resting place of the festival. There was also an introduction to professional football club Thespakusatsu Gunma supported by Maebashi city, as well as fliers handed out for Susono.

 

もしフェス ファッション手当もしフェス ファッション手当2

SHIBUYA FASHION FESTIVAL

SHIBUYA FASHION FESTIVAL.13 was held on March 24th. A lottery was held to win special benefits that could be used at participating stores.

 

 甘党カフェ

Amato Café

Amato Danshi, the six-member idol unit centred around sweets, worked at their very own café. One of their recommended chocolates was the DEL’IMMO Bon Bons which came with a kabedon (¥1,800). The kabedon is a popular way of expressing love in Japanese media, such as anime, where one person hits (don) the wall (kabe) with one hand and pins someone against it. After receiving a kabedon from the group’s members, customers were fed chocolate. What a heart-throbbing menu!

 

もしフェス めいどりーみん

Maidreamin

The number one maid café group Maidreamin set up shop at the festival. For the special “SAKURA Float” (¥1,100 w/ omajinai), the main maids gave cute instructions to power up the item. It was quintessentially ‘moe’ and ‘kawaii’ made with cherry blossom syrup and cherry blossom ice cream. Customers also dressed up in maid outfits and original merchandise was sold. It was a sight to behold seeing customers experiencing maid culture for the first time and really getting into the fun of it, from girls to entire families.

 

もしフェス MUSIO 渋谷キャストMusioブース様子_preview

MUSIO, Your Curious New Friend

Musio is your robot friend who came from the future. Equipped with state-of-the-art AI, Musio is able to do things like have natural conversations and express emotions. Everyone chatted with him and had their fortunes told.

 

 

The festival took place in 5 areas, and because there was plenty to be enjoyed for free, we saw many people having fun stopping by each location throughout the day.

 

5 areas, 5 themes. That was MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA. This year was a huge change from last year. How did you find it? Did you have fun?

 

MOSHI MOSHI NIPPON will continue to promote Japan’s multilayered culture to the world through our website, at events and elsewhere. We post the latest information about events on our website, so don’t forget to stay up to date!

 

■Information

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA – Summary

URL:http://fes18.moshimoshi-nippon.jp

MMN Facebook: https://www.facebook.com/msmsnippon/

MMN Twitter: https://twitter.com/MOSHI2_NIPPON

 

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  • MMN Festival 2018 Report: Idol Stage at Tower Records Shibuya Rooftop SKY GARDEN

    04.April.2018 | FEATURES / FES / MUSIC

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA delivered Japanese culture to the world from Shibuya. The event saw 16,000 people attend across the two-day period to experience a new kind of Japanese festival.

     

    This report will cover the Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL” event that took place at SKY GARDEN on the rooftop of Tower Records Shibuya, a place which which has built a history of music in Shibuya.

     

    Idols are one aspect of Japanese culture that Japan can boast to the world. The event showcased a line-up of idols groups that MOSHI MOSHI NIPPON (MMN) want to introduce to the world. Let’s take a look at the idol stage which was packed full of Japanese ‘kawaii’!

    c-style

    Kicking off the performances on Day One was two-member idol unit C-Style from the city of Kisarazu. They left a strong impact on the crowd dressed in red and blue sailor outfits and donning sunglasses.

    Kus Kus

    Next was another two-member unit, Kus Kus. Their perfectly coordinated choreography captivated the audience as they danced to the tune of easy-listening electro pop.

    24日ゑんら_preview

    Wyenra were the third act. If you were to divide shadows and sunshine they are a group who certainly bring the ‘shadow,’ wrapping the crowd with the dark side of springtime weather.

    QUEENS

    The fourth group were dancing rock idols QUEENS. Wyenra debuted this year on February 10th while QUEENS debuted on January 31st. You would never know these groups had formed so recently with their magnificent performances.

    24日Jewel☆Neige_preview

    As the sun started setting on SKY GARDEN, Jewel☆Neige stepped onto stage wearing dazzlingly beautiful white and silver outfits. The audience made a huge display of their excitement with the group’s unshakable performance.

    CY8ER

    Act number six was 5-member group CY8ER. There was a sense of mutual elation with everyone gathered in the crowd with the group’s Japanese-esque-incorporated future bass songs with easy choreography that even first-timers seeing the group could copy.

    なんキニ!

    The seventh group on stage was Nankini! Unfortunately, one member was unable to make it, but the remaining two put on a thrilling performance with everything they had. If you wanted to see them three of them together then be sure to check out another one of their events.

    Yamakatsu

    The final idol group of Day One was Yamakatsu whose fired up performance also had the people in the crowd psyched and singing as they wrapped up the day with the right amount of exhilaration.

    C-Style

    The top batters for Day Two were C-Style once again. For the second day the members wore special green happi coats which had the Japanese character ‘mo’ (も) on the back.

    25日NEO JAPONISM_preview

    Following them was NEO JAPONISM who made their debut in December 2017. Their ‘neo’ sound had the crowd pumped. Their outfits had a mode taste to them and incorporated a traditional Japanese style which looked pretty even on an outdoor stage.

    Yamakatsu

    Act three was Yamakatsu who also performed on Day One. They put on a galvanizing performance to even more people this time. And although they didn’t perform it on this day, people are looking forward to their new single distopia set to hit shelves on April 17th.

    フィロソフィーのダンス

    Next was The Dance for Philosophy for which over 400 people turned up to the roof. The group wowed the packed venue with their funk numbers and outstanding vocal abilities.

    PPP!PiXiON

    PPP!PiXiON were next to grace the stage. Despite one member graduating from the group leaving them with four members, there was some serious support from the fans as each of them put on an energetic performance.

    さきどり発進局

    Sakidori Hasshinkyoku who went on stage as the sixth act began their performance with their song Karimen Destiny which was released in February. They wrapped up their setlist with their staple track Gimirepa and brought much excitement to the floor.

    天晴れ!原宿

    Following them was APPARE! Harajuku who are tied to the same studio as Sakidori Hasshinkyoku. Their setlist also inevitably livened the atmosphere, and their final song Harajuku Sunny Day had the crowd so pumped as if the building was going to fall down.

    25日sora tob sakana_preview

    As night turned and the rooftop turned to black, the progressive sound and singing abilities of the four members from sora tob sakana established their style as unique – even in the idol world.

    愛乙女☆DOLL

    Pulling the curtains shut on Day Two was idol group Lovely Doll. The performance from the seven members was the kind of performance you’d expect from such a seasoned group. They finished up Day Two with Calendar Girl which was voted as the number one most popular song amongst fans.

     

    MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018

     

     

  • MMN Festival 2018 Report: Onden Shrine – Bon Odori and an Array of Ennichi Food

    30.March.2018 | FEATURES / FES / SPOT

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA promoted Japanese culture to the world from Shibuya. Over the course of two days, MMN delivered a new kind of Japanese festival to 16,000 people.

    穏田神社 桜 もしもしにっぽん1MOSHI MOSHI NIPPON FESTIVAL 2018 もしもし縁日参道
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    Stage

    大山実音2
    Mio Ooyama was in charge of presenting the on-stage performances and, with her bilingual skills, introduced each performer to the audience.

    薩摩川内踊り太鼓創作舞踏集団 寶船

    Satsumasendai Odoridaiko opened the stage with a team made up entirely of women who struck their drums like thunder. Dressed in traditional outfits, the traditional sound of their drums rippled through across the event.

    O_24日めいどりーみん

    The members of maid café group Maidreamin put on a full-force idol performance, captivating the crowd with their catchy music and kawaii dance moves!

    O_24日けん玉パフォーマー イージー

    Next on stage was kendama performer EASY, who is also active overseas too. His skilful performance with his kendama – a toy enjoyed by both children and adults – garnered him huge rounds of applause.

    O_24日キャラクターDJしもっきー 穏田神社 ころとん もしもしにっぽん

    Then it was character DJ time, which all the kids had been waiting for! Shimockey of Shimo-Kitazawa and Coroton of Gunma Prefecture were there to entertain. They both sang and danced together with the children! Shimockey and Coroton were also very popular outside DJ time too.

    盆踊り1盆踊り もしもしにっぽん 穏田神社3

    Last on stage was Ukon Takafuji of YUMENOYA for the Japanese dance show. At the end, all the performers, attendees and venue staff joined in with Bon Odori dancing! Everyone got involved from children to adults, overseas tourists and the character DJs.

     

    Ennichi Area

    雑感6
    The Ennichi area was filled with food and games, as well as MOSHI MOSHI NIPPON style workshop booths. There was a diverse line-up of booths enjoyed by kids, grown-ups and foreigners too.

     

    Harajuku Rainbow Cotton Candy

    TOTTI CANDY FACTORY もしもしにっぽん TOTTI CANDY FACTORY2
    The colourful cotton candy store from Takeshita Street in Harajuku TOTTI CANDY FACTORY served up a special event-only menu. They sold a numer of things, including TOTTI Rainbow (¥800) which was a combination of 5 flavours: plain (white), strawberry (red), carbonated (blue), and lemon (yellow). Cotton candy is a common treat sold at shrine food stalls, but TOTTI give a Harajuku spin to it. People carrying cotton candy around Onden Shrine really decorated the area.

     

    Amezaiku

    飴細工 もしもしにっぽん 穏田神社 飴細工ワークショップ もしもしにっぽん 穏田神社
    The amezaiku booth was very well received last year too. Not only could to purchase some amezaiku candy, you could also make your own amezaiku rabbit, bear and more together with the teacher.

     

    Mizuhiki

    水引 穏田神社 もしもしにっぽん もしもしにっぽん 水引ワークショップ 穏田神社
    Mizuhiki artist Kaori Funaki was invited to hold a workshop for people to create ‘mizuhiki’ which are special cords that tie envelopes used for monetary gifts. There was also individual mizuhiki related merchandise on sale, such as chopstick rests.

     

    Kendama

    けん玉 もしもしにっぽん 穏田神社 大山実音
    Global Kendamas Network was established to help spread the use of kendama, a popular sport originating from Japan that has given rise to pros around the world. Kendama performer EASY performed on stage, kendama for pros were sold, and people tried out kendama themselves.

     

    Onden Shrine Omamori

    美守 穏田神社 もしもしにっぽん
    Omamori and other items are sold at Onden Shrine. The god of beauty is enshrined at Onden Shrine, so the small, round omamori charm for “Beauty” (¥500) was very popular amongst girls. With foreign tourists, the omamori for “Victory” was popular.

     

    Learn Shrine Etiquette

    O_神社の作法を教える様子
    As part of the Harajuku tours by Airbnb which began and finished at SHIBUYA CAST, people were taught the proper manners and etiquette to praying at Japanese shrines, including about torii gates, temizuya, hishaku, and the main shrine building. Foreign tourists with an interest in Japanese culture were happy to get involved.

    昇殿参拝
    People were also able to participate in a formal sanpai and learned about ‘tamagushi houten’ – humbly presenting a tamagushi, a type of Shinto offering.

     

    Frisbee Strike Out

    ストラックアウト

    At this booth, people had to throw a frisbee 6 times. When they got 1 line of bingo they picked one item they liked, and when they got 2 lines they picked two. Even if people didn’t get bingo, awards were still handed out to participants. The line-up included regional Japanese specialties such as “Soy Sauce Mochi” from Oita Prefecture and staple souvenir from Fukushima Prefecture “Brown Sugar Manju”.

    Target Practice Game

    射的
    The target practice game is common at Ennichi, but this was a special MMN Festival version. People had 5 shots per turn, and depending on how many targets they shot down, the number of prizes would change. Those who couldn’t land a shot weren’t left out however and were gifted low calorie chocolate. Prizes included tins of oden, tom yum flavoured okaki, and more.

     

    穏田神社 もしもしにっぽん 雑感_2

    Did you enjoy the events at Onden Shrine? We took elements from traditional Japanese matsuri festivals and put a MOSHI MOSHI NIPPON spin on them. During the Onden Shrine events, we were able to receive cooperation from local people and those associated with the shrine prior to the festival until the end of the festival.

     

    MOSHI MOSHI NIPPON would like to continue holding even more events in the future where locals and those visiting Shibuya and Harajuku can have fun together.

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018

    URL:http://fes18.moshimoshi-nippon.jp

    MMN Facebook: https://www.facebook.com/msmsnippon/

    MMN Twitter: https://twitter.com/MOSHI2_NIPPON

  • MMN Festival 2018 Report: Natsume Mito Helps Children Paint Day Care Center for Happy Wall Project

    30.March.2018 | FEATURES / FES / SPOT

    On March 24th for MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, Japanese paint company ROOMBLOOM held the Happy Wall Project which they have been doing since 2014, an activity that contributes to society.

     

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    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加15

     

    With backing from Shibuya City and the Shibuya Tourism Association, ASOBISYSTEM, who produce the MOSHI MOSHI NIPPON FESTIVAL, held the Happy Wall Project as a workshop for children at Mirai∞LABO KIDS, a daycare facility located on Cat Street in Ura-Harajuku, to promote the growth and prosperity of Shibuya and Harajuku.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加11

     

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    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加11

     

    The project they worked on was painting 3 of the walls at Mirai∞LABO KIDS. They didn’t use monochromatic colours for the biggest wall – they painted a circus tent. This is the symbol of the institution. Circus members have an unbroken fighting spirit. They challenge themselves to things other people don’t. These are all indispensable elements children must possess. There’s a hope in the center to one day give birth to someone who will go on to work in the circus after leaving.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加14

     

    Natsume Mito spoke with the children to decide on what paints to use for the colour scheme of the circus tent. Instead of strong, darker colours, they decided to go with lighter pastel colours so that the children can feel calm. It was quite a challenge however as there were 189 paints to choose from. For the circus tent they chose “Birthday Present” pink, “ALOHA!” light blue, and “Grass Hopper” green. For the sides of the wall they used “Little Kiss” cherry blossom colour. The colour names were all unique and exciting.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加16

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加17

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加18

     

    The smaller children began painting first. There were children who had fun using their hands instead of paint brushes to put hand prints on the wall. Smaller details and parts of the painting that were higher up were left to the older children. People of all ages worked together and helped each other out, and after about an hour, the paint project was completed.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加19

     

    When it came to snack time to wait for the paint to dry, Natsume Mito played hide and seek with the kids. A sense of connectedness through working together rang through the room. It was a warm atmosphere, and the laughing never stopped.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加10

     

    After tearing off the masking tape the painting was complete. The adult guardians who watched over the work applauded everyone for their admirable efforts.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加15

     

    The daycare center was now bright thanks to the paint job. And a picture of a new circus tent was now in the room. The children will likely never forget about the place they helped decorate.

     

    ▼Check out this video which captures footage from the day.

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Locations: SHIBUYA CAST. / Tower Records Shibuya / Laforet Museum Harajuku / Onden Shrine

    Dates: Saturday 24 March – Sunday 25 March

    Time: 11:00-21:00 *Times differ at each area

    Official Event Website:https://fes18.moshimoshi-nippon.jp/

  • MMN Festival 2018 in Shibuya: Laforet Museum Harakuku – Day 2 Report

    29.March.2018 | FASHION / FEATURES / FES / MUSIC / SPOT

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA was held across two days where Japanese culture was delivered to the world from Shibuya.

    MC 丸山礼 菅沼ゆり もしフェス

    As the gentle spring air embraced us, the Harajuku Kawaii Market saw at Laforet Museum Harajuku its second run on day two of the festival, with more appearances from hugely popular models and artists.

    L_25日人気モデルに学ぶ!フォトジェニックレッスンKicking off the stage events for Day 2 was Rikako Ōya (Babyraids Japan), Ellie, Yuri Suganuma, Ema Tanioku, and Yuna Yabe who held their talk session A Lesson on Being Photogenic. The six photo experts looked pictures from their articles on the MOSHI MOSHI NIPPON website while giving tips and tricks on how to make yourself more Instagrammable.

    L_25日占い師キャメレオン竹田による星座別「4月の総合ランキング」占い 柴田ひかり もしフェス 
    Chamereon Takeda returned once more to the stage for day to with her Zodiac Sign Rankings. Hikari Shibata had her fortune told with western astrology and tarot cards. Hikari herself loves fortune telling. According to her tarot reading, “If you’re crazy about something you won’t be able to escape, but if you think before you act, you will have good fortune.”

    25日占いランキング キャメレオン竹田

    At the end of the talk session, the horoscopes for April were announced. 1st place went to Cancer. Everyone in the audience, too, was happy to hear the ranking list.

    L_25日「古関れん、柴田ひかり、菅沼ゆり、瀬戸あゆみ、MIZUKI(KORD)によるファッション_ヘアカラートークショー」presented by FRESHLIGHT
    Next on stage was the Fashion & Hair Dye Talk Session with Hikari Shibata, Yuri Suganuma & MIZUKI (KORD) presented by FRESHLIGHT. Popular models Hikari Shibata, Yuri Suganuma and MIZUKI (KORD) welcomed guest Michelle, who’s influential in China. The four of them chatted about their experiences with hair dyeing as well as their recommended hair colours for spring.

    フレッシュライト 25日
    Michelle was asked about the hair dyeing scene in China. She said that light colours are popular over there during spring. It’s common to see a lot of people with pink hair, the same as in Japan. On the FRESHLIGHT website there’s a video of MIZUKI skilfully demonstrating how to dye your hair, so be sure to check it out.

    L_25日甘党男子
    Amato Danshi were last on the list for the first slot. There was a real sense of oneness with the audience as if the hype from day one still lingered! During their high-tempo song Chocolate, the guys surprised everyone by throwing actual wrapped chocolate into the crowd. Everyone went crazy!

    L_25日佐野ノア_古関れんんの「春のオススメコスメ」25日佐藤ノア もしフェス

    After a short break, Noah Satou and Ren Koseki opened the stage for the second slot. Their talk session centred around their Recommended Spring Cosmetics, where they introduced a variety of cosmetics from high brand to low price. It seems like the two of them are into coral this spring. They said that it can be used for a much more toned down look compared to pink.

     

    菅沼ゆり もしフェス やのあんな もしフェス長澤メイ

    Mynavi Baito presented their Challenge Award again on stage. Three teams of fashion students were challenged to create cute part-time work outfits which were worn on stage by Yuri Suganuma, Mei Nagasawa and Anna Yano. Team 95 created an izakaya outfit, Team Hikari produced a gas station uniform, and Team Twinkle served up moving-company couture.

    L_25日マイナビバイト presents チャレンジアワード
    The audience made their vote and Team Hikari came out on top as winners this time! One big point about their outfits was how it echoed not only the kawaii of Harajuku, but of Japan. The three of them, all born in 1995, have gotten along and been on the same wavelength since they started designing the outfit. Their victory smiles left a big impression.

     

    L_25日MAGIC BOYZMAGiC BOYZ
    A huge cheer welcomed MAGiC BOYZ onto the stage, a hip-hop group formed of three high school DJs Toma, Ryuto and Mahiro, and elementary school DJ Joe. To begin the set, the audience did some call and response with Joe, shouting “Majibo!” (short for MAGiC BOYZ) and “Kawaii!” Their passionate Japanese rap cemented their performance as the most enthusiastic, high frenzy of the day.

    L_25日ゆうたろうがあなたの質問に答えます!

    Yutaro stepped onto stage next to answer people’s questions in his Q&A segment.  He answered everyone’s questions honestly, such as “Where did you plan your first trip to?”, “If your boyfriend’s fashion style is uncool, how should you get him to fix it?” and “What type of girl do you like, and what hairstyle?” Everyone was absorbed in his answers.

    L_25日しばさきと倫子に学ぶ♡春のトレンドスタイル

    The final event to wrap up the stage was Learn Japanese Spring Trend Styles with Shibasaki & Rinko. Saki Shibata and Rinko Murata introduced co-ords using their own personal items and offered suggestions and tips.

     

    A flea market was also held on stage where people could enter a lottery to purchase personal items from models that attended the festival. People that bought Saki and Rinko’s items were overjoyed after hearing them tell the story behind each one! Harajuku Kawaii Market took place on March 24th and 25th. It promoted Japan’s kawaii culture from Harajuku and proved a roaring success.

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018

    URL:http://fes18.moshimoshi-nippon.jp

    MMN Facebook: https://www.facebook.com/msmsnippon/

    MMN Twitter: https://twitter.com/MOSHI2_NIPPON

  • MMN Festival 2018 in Shibuya: Laforet Museum Harajuku – Day 1 Report

    28.March.2018 | FEATURES / FES

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA is currently being held across Saturday March 24 and Sunday March 25, serving Japanese culture to the world from Shibuya. Day one ended with huge success. Laforet Museum Harajuku, one of the four areas of the festival, was home to the Harajuku Kawaii Market take place, an event themed on the concept of “Find Japanese Kawaii♡”. The market was lined with a whole host of booths where people got up close with Japanese fashion, beauty, fortune-telling, DIY and more. But that’s not all.

    もしもしにっぽんフェスティバル 菅沼ゆり 丸山礼

    The stage was graced by models heavily active in Harajuku-style fashion magazines, popular social media influencers, and others, all of whom shook the house.

     

    ラフォーレミュージアム 甘党男子

    Kicking off the stage performances was none other than Amato Danshi, a six-member male idol group whose concept centres around sweets and candy. “We want to spread the greatness of sweets even more!” They sure weren’t lying with those words, as the guys surprised the audience by gifting everyone sweets during their set. Things got really exciting during their high-tempo track Shu Cream (“Cream Puffs”) as the crowd joined in with the group members in some seriously energetic dancing!

     

    IMG_6793 copy

    With excitement still rippling through the room, “Mynavi Baito presents Challenge Award” was next on stage. Nine fashion students were split into teams of three who were challenged to create cute part-time work outfits to promote to the world. Yuri Suganuma, Mei Nagasawa and Anna Yano stepped out onto stage and presented the outfits by wearing them. Team 95 created an izakaya outfit, Team Hikari produced a Gas Station uniform, and Team Twinkle served up moving-company couture.

     

    180324_KS_10913

    The audience were made to vote for a winner with a raise of hands. The winners of the Challenge Award were Team Twinkle and their mover outfit! They went away with a cash prize of ¥100,000. Tears were even seen from the team upon hearing the announcement. It was a moving stage event – you could see their passion and how hard they had all worked.

     

    180324_KS_10965180324_KS_11044

    Natsume Mito put on her fashion show where the tender and slightly mysterious world of Tomonori Taniguchi’s picture book Bulldog Tantei to Kieta Hoshi (BUNKEI Co., LTD.) was brought to life with performances from Japanese models Akari Abe, Manaka Arai, Alice Ikeda, Anna Kawamura, Aino Kuribayashi, Saki Shibata, Yuri Suganuma, Ema Tanioku, Eri Tanioku, Chie Tsuji, Rinko Murata and Una while Natsume Mito read the book aloud.

     

    ラフォーレ 三戸なつめ 絵本 ファッションショー

    Natsume wore a smile of joy on her face when the fashion show came to an end. She announced, “It was a challenge to bring to life and convey something that you imagine in your head. I want to go on to create the opportunity to produce more picture book stage shows!”

    Natsume Mito show after report

     

    人気Youtuber めがね_よしあき、ミチトークセッション

    The first slot of performances came to a close and led into slot two. Youtuber Megane and models Yoshiaki and Michi were invited as guests for a talk session. They showed lots of private photos while giving backstory to each of them. They also blurted out frank insights into each of the pictures which had people in stiches.

     

    180324_KS_20165

    In a talk show with popular illustrator Fusedy and Koseki Ren, the two of them gave their cherished opinions of the topic of romance. It was very much a talk between two people who have known each other for 4 years. They were on the same wavelength. It was a girl-talk which showed no sign of stopping as they chatted with plenty of “I know, right!” and “Tell me about it!” moments as Ren empathised with the contents of Fusedy’s book.

     

    180324_KS_20286
    Next on stage was none other than Rilakkuma! To realise Shibuya’s recent appointment as a city for international tourism and culture, an inauguration ceremony was held on stage to name Rilakkuma an official Shibuya Tourism Ambassador!

     

    リラックマ 渋谷区ごゆるりアンバサダー 就任式

    Seeing that had people sighing in adoration with accompanying exclamations of “kawaii.”

     

    180324_KS_30092

    With three more stage events wrapped up, it was time to move on to slot three. The first of the performances was the “Fashion & Hair Dye Talk Session with Ren Koseki, Hikari Shibata, Yuri Suganuma, Ayumi Seto and MIZUKI (KORD)” presented by FRESHLIGHT. Popular models Ren Koseki and Ayumi Steo, as well as popular stylist MIZUKI (KORD), chatted about their experiences with dyeing their hair, recommended hair colours for spring, and more.

     

    180324_KS_30054

    that when it comes to spring, it’s all about warm colours. When you want to shake things up a bit for going out during spring break, why not go for an easy and comfortable image change with hair dyes from FRESHLIGHT?

     

    180324_KS_30100

    Fortune-teller Chamereon Takeda read Mei Nagasawa – who loves spirituality and going to shrines – for romance and work in her “Love Compatibility Rankings: Zodiac Signs” session. Chamereon Takeda used western astrology and tarot readings for Mei, who was interested in her marriage partner. She was told “Your luck will increase for both romance and work starting this autumn. It will be a time where you form a bond with someone you need, and break away with someone you don’t.”

     

    180324_KS_30101

    In the second half of the show, Chamereon Takeda also announced the rankings for love compatibility for each zodiac sign. Coming in 1st place was the Taurus! The scene of people devouring the demonstration was a sight to behold – as if people really wanted to hear their destinies.

     

    180324_KS_30184

    The final act of day one was a talk session with Saki Shibata, Ayaka Segawa, and Rei Maruyama. The three of them work as a model, artist & nurse, and performer respectively. Their open and honest discussion focuses on their careers. The conversation got pretty lively as expected from three friends!

     

    That’s it for day one at Harajuku Kawaii Market. Look forward to the performances on stage on day two!

     

    MOSHI MOSHI MUSIC FESTIVAL CUTUP STUDIO after report

    Harajuku Kawaii Market Afterreport DAY2

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Locations: SHIBUYA CAST. / Tower Records Shibuya / Laforet Museum Harajuku / Onden Shrine

    Dates: Saturday 24 March – Sunday 25 March

    Time: 11:00-21:00 *Times differ at each area

    Official Event Website:https://fes18.moshimoshi-nippon.jp/ja/

     

  • MMN Festival 2018 Report: Natsume Mito Produces and Performs First Show “Tobidase! Picture Book Show 〜Storytime With Natsume Mito〜”

    28.March.2018 | FASHION / FEATURES / FES

    MOSHI MOSHI FESTIVAL 2018 in SHIBUYA was held in Shibuya and Harajuku on March 24th and 25th. On Saturday March 24th, model and artist Natsume Mito held her first ever fashion show Tobidase! Picture Book Show ~Storytime With Natsume Mito at Laforet Museum Harajuku.

     

     24日とびだせ!絵本ショー〜三戸なつめ、朗読します。〜2

    Natsume Mito fully produced the fashion show which was themed on Bulldog Tanei to Kieta Hoshi (BUNKEIDO Co., LTD.), a picture book by Tomonori Taniguchi. The story is as follows. The stars have disappeared from the sky. During this time, a letter arrives for the bulldog detective requesting he search for the lost stars. He accepts and heads out to find them. He’s able to locate them, but why did they disappear, and who sent the letter…? This exciting story is full of heart and can be enjoyed by kids and adults alike.

     

     24日とびだせ!絵本ショー〜三戸なつめ、朗読します。〜1

    Natsume Mito read the story aloud while a cast of Japanese models brought the world of the book to life through fashion. Models that performed included Yuri Suganuma, Ema Tanioku, Eri Tanioku, Aino Kuribayashi, Chie Tsuji, Abe Akari, Saki Shibata, Rinko Murata, Manaka Arai, Alice Ikeda, Una, and Anna Kawamura. Natsume Mito styled the outfits in the image of everything from the bulldog detective to the animals, moon and stars. The models were immersed in their roles and walked and posed as directed.

     

    180324_KS_10983

    Bulldog Detective (Eri Tanitoku) & Gorilla (Rinko Murata)

     

     180324_KS_10991

    Bulldog Detective (Ema Tanioku) & Owl (Una)

     

    180324_KS_11007

    Bulldog Detective (Ema Tanioku) & Starfish (Saki Shibata)

     

     

    180324_KS_11025

    Bulldog Detective (Eri Tanioku) & Stars (Yuri Suganuma, Chie Tsuji, Aino Kuribayashi, Akari Abe, Rinko Murata, Manaka Arai)

     

    180324_KS_11061

    At the end of the show, the models that performed spoke with the stage presenter Rei Maruyama and gave their thoughts on this first ever fashion show.

     

    180324_KS_11076

    Anna Kawamura (Tortoise): Beret – Caorinomori / Hairband attached to hat, Brooch – Barairo no boushi / Bootsu – gREEN DOT / other personal items UNA (Owl): Innerwear, Jacket, Fringe Skirt – Barrack Room / Tulle Skirt – Gaijin / Hat, Choker – MARTE / other personal items Yuri Suganuma (Star): Neckband – SPINNS / Lace Pants – gREEN DOT / other personal items Chie Tsuji (Star): One Piece, Shoes – daidai / Camisole One Piece – Barrack Room / Necklace – CA4LA Bridal / other personal items Ema Tanioku (Bulldog): Shoes – daidai / other personal items

     180324_KS_11081

    Eri Tanioku (Bulldog): Jacket, Shoes – HUG / Blouse, Hat – SPINNS / other personal items Alice Ikeda (Moon): Belt – HUG / Pumps – gREEN DOT / other personal items Manaka Arai (Star): One Piece – MARTE / Hair Accessory – CA4LA Bridal / Pumps – Gaijin / other personal items Rinko Murata (Star): Lace Gown – Barrack Room / Shoes – RANDA / other personal items Saki Shibata (Starfish): One Piece – gREEN DOT / Neckband, Pumps – Gaijin / Hair Accessory – CA4LA Bridal Aino Kuribayashi (Star): One Piece – Gaijin / Lace Top – gREEN DOT / Hat – Barairo no boushi / Hairband attached to hat – Caorinomori / Sandals – RANDA

     

    S__7004189 copy

    Natsume Mito Comment:

    “I went and produced a show that combined a picture book with fashion. This was my first time doing this, so I was worried perhaps due to my own self-satisfaction. I was finally able to feel relief after hearing claps from people who came to watch (laughs). Thank you so very much to everybody who came! And to all the models who performed too. I’m happy that the outfits I put together went perfectly with everyone. I can see once again how difficult it was to convey what was in my head to the staff too. It was a very good learning experience. I want to try creating another stage show that conveys the wonder of loving picture books together and the fun of fashion!”

     

    Tobidase! Picture Book Show ~Storytime With Natsume Mito wrapped up with much success. Look forward to the many things Natsume Mito will challenge herself to next!

     

     

     

    Outfit Co-Operation: Gaijin / CA4LA / Caorinomori / gREEN DOT / SPINNS / daidai / HUG / Barairo no boushi / Barrack Room / MARTE / RANDA

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018

     

    URL:http://fes18.moshimoshi-nippon.jp

    MMN Facebook: https://www.facebook.com/msmsnippon/

    MMN Twitter: https://twitter.com/MOSHI2_NIPPON

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  • Peter Luger Steak House Opens First Japanese Branch at Ebisu Garden Place

    02.May.2021 | FOOD / SPOT

    Hailing originally from Brooklyn, the 130-year-old Peter Luger Steak House has announced the opening of its first-ever Japanese branch which will welcome customers at Ebisu Garden Place in Tokyo this September with its 3-storeys of red brick.

    Peter Luger is credited with spreading the mouth-watering wonder of dry-aged beef steak to the world which has made the restaurant’s name globally famous. The restaurant of course wields a Michelin Star and has been featured high on the Zagat Survey for over 30 years.

     

    The secret behind Peter Luger’s signature ingredient

    The restaurant’s beef fillet and New York strip are signature items on the menu, both of which are made from porterhouse steak. Their steak is also made from USDA Prime beef which is dry-aged by hand to intensify the flavour and aroma.

     

    The porterhouse is placed directly onto the broiler and seasoned solely with salt. The steak is flipped only once during the broiling process. A knob of melted butter is added to a serving platter and the steak is sliced atop it. It’s then placed back into the broiler for a few minutes depending on the doneness requested by the customer. It’s this process that gives Peter Luger’s steaks their deliciousness. 

     

    Brooklyn red brick building and theatre decor

    The Japanese branch takes inspiration from the Brooklyn restaurant with its red brick exterior.

    The first floor is home to the bar where customers can enjoy food and cocktails. There’s also a takeout shop with gifts and other items.

    The second floor is the spacious dining space which is home to Peter Ruger’s first-ever open kitchen. The third floor is another seating area with balcony-like seats so you can look out over the city.

     

    There are seven private dining rooms of varying sizes for those looking a little more intimacy and privacy. The restaurant’s lighting was also designed by a New York designer.

  • Coji-Coji’s Jiro Becomes Legendary Japanese Mermaid Amabie at Harajuku Event

    30.April.2021 | ANIME&GAME / FASHION

    Nippon Animation began holding the Amabie Jiro Fair at KIDDYLAND Harajuku’s Maruko & Coji-Coji Store on April 29, selling merchandise of the character Jiro from Momoko Sakura’s manga series Coji-Coji.

     

     

    Pre-sale merchandise

     

    Free hand towel

    Jiro has turned into Amabie once again this year, a legendary Japanese mermaid who is said to emerges from the sea and prophesise either an abundant harvest or an epidemic. People are instructed people to make copies of its likeness to defend against illness.

     

    Fans who spend over ¥8,000 at the Maruko & Coji-Coji store will receive a free original hand towel as pictured above.

  • Laforet Harajuku Announces LAFORET GOLDEN WEEK

    24.April.2021 | FASHION / SPOT

    Golden Week is almost here in Japan, and so Laforet Harajuku is readying itself for its special LAFORET GOLDEN WEEK event which will run from April 24 to May 9.

    Around 60 stores inside the Harajuku-based shopping centre are participating in this event where shoppers can get their hands on a new wardrobe full of outfits, a stock of items and accessories, and more. There is also a special item available at Charles Chaton on Floor 4F of Laforet that is made as part of a triple collaboration between the store, DJ and music producer Night Tempo, and Rie Kanou, the author of the manga series Slow Motion wo Mou Ichido. At FRAPBOIS on Floor 1.5F, there’s a selection of t-shirts, shirts, one pieces and other must-grabs created in collaboration with Osamu Goods. And that’s just a taste of the many exclusives to be sold and doesn’t take into account all the other events that will take place at this year’s LAFORET GOLDEN WEEK. Let’s dive deeper.

     

    The Little Cat Shop by MILKBOY | April 30 – May 9 | Floor 1F Entrance Space

    The Little Cat Shop by MILKBOY is a cat-themed shop by three brands: MILK, MILKBOY, and LAND. It will incorporate hit motifs from the brands’ past line-ups as well as introduce all-new trends. As well as clothes, there are accessories, sofvi toys, and other items, each woven with each of the brand’s touch. There will also be a raffle to win exclusive sofvi toys made by notable sofvi artists like IZUMONSTER and Konatsuya. Plus, all customers who spend over ¥10,000 will get an original sticker.

    Cat eyes dress ¥32,450 / CAT EYES SHIRTS ¥19,250 / CAT TOWER TEE ¥8,800 / MISCHIEF cat Frill TEE ¥13,200 / Ribbon CAT TEE ¥7,920 (Tax Included)

     

    Kuttsuketemiyou Picture Book Pop-Up Shop | May 1 – May 16 | Floor 2F POP UP SHOP SPACE

    Kuttsuketemiyou is a picture book by contemporary artist Ken Kagami and it’s getting its first pop-up shop at Lofret Harajuku. The humorous book sees Kagami seeing what would happen if he tried attaching certain things to animals. It’s a work of artistic nonsense enjoyed by children and adults alike, and fans of the quirky story can get their hands on a range of merchandise featuring the cute creatures. Kagami will also be doing signings.

     

    Kuttsuketemiyou Book ¥1,650 / Mug ¥2,750 / Tote Bag ¥4,180 / T-Shirt ¥4,950 (Tax Included)

     

    ABEMA 5th Anniversary Laforet Harajuku Campaign

    In celebration of ABEMA’s 5th anniversary, it is holding a limited-time campaign in collaboration with several popular Japanese TV shows such as Koi to Ookami ni wa Damasarenai and Black Cinerella. ABEMA is a Japanese video streaming website. During the campaign, customers who spend over ¥2,000 at select stores will receive a limited-edition Black Cinderella sticker and a ticket to an online event centred on Koi to Ookami ni wa Damasarenai. They can also enter a raffle to win signed merchandise from the shows if they show their receipt and have spend over ¥2,000.

     

     

    Harajuku Shopping Week 2021 | April 28 – May 7

    Shoppers who spend over ¥1,000 at select stores will receive a scratch card that may net them a ¥1,000 coupon.

     

     

    UNDER GROUND SNAP Photoshoot | April 29 – May 8 @ 12:00-16:00

    A photoshoot will take place down on Floor B1.5F. Those who sign up can have their photo taken professionally by Gothic and Lolita Market which will be featured in the early June 2021 edition of Laforet Harajuku’s tabloid as well as on HARAJUKU POP WEB. Info on how to apply can be found on LAFORET GOLDEN WEEK’s official website.

  • Laforet Harajuku Welcomes New Stores For Spring 2021

    22.April.2021 | FASHION / SPOT

    Starting this month, Laforet Harajuku is readying itself for Spring 2021 with the rollout of items by high-end brands and shops, all with an audience in mind who simply love culture regardless of their age or gender.

     

    4.23 | New Store Opening
    《Floor 3.5F》circle in circle

    circle in circle welcomes a diverse selection of brands such as l’atelier du savon, CHILD WOMAN, and more. The new store’s concept is to act as the perfect place for an appointment with your wardrobe. Every month, the store will collaborate with various different people, and line the shop floor with outfits that will have customers feeling like a kind in a candy store. For its initial opening, circle in circle is collaborating with photographer Kensuke Hosoya.

     

    4.9 | New Store Opening

    《Floor 1.5F》LIBERTY TOKYO

    “Freedom” is the keyword at LIBERTY TOKYO, where customers are encouraged that it’s great to get your hands on the things you want, and great to wear the things you want to wear. The shop stocks a range of apparel and items that combine accessories and fashion. They even sell stickers, merchandise, and more. This custom select shop offers made-to-order products, making each and every one unique and the only one in the world. It also collaborates with artists and other brands.

     

    3.12 | New Store Opening

    《Floor 5F》OSEWAYA TOKYO

    OSEWAYA TOKYO is an accessory shop offering everything from basics to trends. Their motto is “bring your happiness” which is melded into their range, spanning the latest trends to must-have dailies. They have everything you hope a store specialising in accessories would have.

     

    4.9~6.6 | New Store Opening

    《Floor B0.5F》GLAZE KOHL x NUTTY VINTAGE

    GLAZE KOHL x NUTTY VINTAGE is a limited-time collaboration shop between chic apparel brand GLAZE KOHL and NUTTY, a vintage shop that first opened in 1995. They line-up features new Spring 2021 items as well as the “GLAZE KOHL add VINTAGE” corner which features a selection of vintage items picked out by designers who themselves are vintage buyers. NUTTY VINTAGE is also offering a huge selection of the best authentic vintage items. Customers can enjoy some little limited-edition gifts when shopping there which are being given out to commemorate the shop’s opening.

     

    5.22~6.4 | New Store Opening

    《Floor 4F》Mansion Mikura

    Mansion Mikura’s main store is located at Harajuku Cat Street. This limited-time rendition is a ‘mansion’ with four tenants – a collection of four second-hand shops including SAUCE which stocks miscellaneous items and second-hand clothes, top ranking vintage name STEP A HEAD, side car charlie which specialises in ‘maniac items,’ and the long-selling brand vintagesheets.

     

    6.5~7.25 | New Store Opening

    《Floor 4F》SAUCE

    SAUCE is another vintage store located behind Cat Street. For its limited-time opening, it’s selling hats in collaboration with Antage which previously sold out, as well as its own upcycled vintage clothing, as well as vintage clothes, rugs, and more from overseas.

     

    5.22~5.30 | New Store Opening

    《Floor 0.5F》vanilla(B0.5F)

    vanilla will provide a diverse line-up of unique fashion as well as brands such as att production, room boy pony, phemesaccessories, and more.

     

    5.31~6.6 | New Store Opening

    《Floor 0.5F》Ochame Department

    At Ochame Department, they believe simply being cute is being, and being the same as others is boring. Their fashion stock and handmade bits and bobs are imbued with the magic to make customers smile.

     

    CLEAN KEEPERS Regular Member Uniforms

    CLEAN KEEPERS is a cleaning project that takes place every Saturday at Laforet Harajuku in the hopes of creating a clean town and in turn clean hearts for all. Their uniform worn by regular members has changed into a blouson and one piece produced by ehka sopo on Floor B1F of Laforet. The blouson has a retro feel to it while the one piece has long sleeves and is inspired by 19th century British maids.

     

    CLEAN KEEPERS

    Running: Saturdays @ 10:30-12:30 (Booking Required/Cancellation if it rains)毎

    Book Here

  • Enjoy a Healthy Junk Food Menu at Shibuya LOFT’s New Cafe 2foods

    21.April.2021 | FOOD / SPOT

    Shibuya LOFT opened its new ‘2foods’ cafe on April 15 which serves junk food healthily.

     

    2foods uses absolutely no eggs or milk in their menu – everything is plant based and healthy, making it a haven for vegan foodies, especially in Japan where there aren’t as many vegan places as other countries. What’s better is that everything’s reasonably priced too. There are around 60 menu items to choose from, like curry and soba as well as desserts, organic coffees and lattes, cold pressed juice, and more.

    Artist’s rendition of the cafe

     

    Curry | ¥1,023 (Tax Included)

    A hearty and spicy curry served with brown rice which is better for digestion.

     

    Tantanmen Ramen | ¥968 (Tax Included) | Shibuya LOFT exclusive

    A ramen soup with 100% gluten free rice flour noodles, soy milk, sesame seeds, peanuts, soy meat, and other healthy and natural ingredients.

     

    Egg Doughnut Sandwich | ¥528 (Tax Included)

    A vegan egg sandwich that doesn’t use eggs but tastes just like them.

     

    Gateau Chocolate | ¥528 (Tax Included)

    A rich chocolate gateau made with brown rice powder and soy cream.

  • Music-Eating Space Hamsters BLUE HAMHAM Get Pop-Up Store in Tokyo and Osaka

    21.April.2021 | FASHION / SPOT

    CHOCOLATE Inc. is set to open the BLUE HAMHAM POP UP STORE at Shibuya PARCO in Tokyo on May 14 May 28 and Shinsaibashi PARCO in Osaka on June 4  July 2. The pop-up shops are centred on Arimura Taishi’s characters BLUE HAMHAM.

     

    BLUE HAMHAM are four music-eating space hamster brothers from a planet called ‘Proxima b.’ Their animations on Twitter, TikTok, and other social media platforms have garnered over 300 million views worldwide. In 2020, they began collaborating with overseas artists. Their musical animations have garnered popularity across the globe.

     

    At the pop-up shop, fans can get their hands on over 30 new BLUE HAMHAM items. This also marks the brothers’ first pop-up shop in Osaka. From exclusives to free novelties, there’s plenty to enjoy.

     

    At the store, fans will also be greeted by four 1-meter tall BLUE HAMHAM statues, the only ones in the world. There will be a display showing their animations, a chance to learn about the characters, and more.

     

    ©CHOCOLATE Inc.

  • Stay in Harajuku’s New Hotel Produced by Rolling Roster of Artists

    20.April.2021 | FASHION / SPOT

    India-ink painter CHiNPAN is collaborating with Rokuyon, who is known for helping to create a range of unique accommodations such as MOSHI MOSHI ROOMS, to launch a new kind of hotel experience in Harajuku beginning on April 23, 2021.

     

    The project’s name is Harajuku Yofukashi Art Exhibition, with yofukashi being Japanese for ‘staying up late.’ It will invite a new artist or creator on board every one or two months as an opportunity for them to showcase their works.

    One of the art pieces

    Wall art

    Works displayed in the living space

    The bedroom with art pieces against the walls and on the ceiling

    Private area

     

    MOSHI MOSHI ROOMS Series

    MOSHI MOSHI ROOMS is our own hotel site located in the heart of Harajuku’s tourism: it is within walking distance of Takeshita-dori (Takeshita Street), Meiji-dori, the Ura-Harajuku area, and Omotesando. This makes it the ideal place to stay for travellers visiting Harajuku.

    SAKURA | More details here

    ORIGAMI | More details here

    DOSUKOI | More details here

    With art events and exhibitions cancelled or severely restricted due to the pandemic, this project serves as a get promotional opportunity for artists to display their works and for art lovers to appreciate them. It aims to grow and become a new way to enjoy art.

  • Love Live! Super Star!! Official Shop to Open in Harajuku

    19.April.2021 | ANIME&GAME / FASHION / SPOT

    Anime product and merchandise chain Gamers is set to open an official shop in collaboration with the upcoming anime series Love Live! Super Star!! on May 30.

     

     

    Pre-Sale Merch

     

    Full-Colour Pass Cases | ¥1,430 (Tax Included)

    Luggage Tags | ¥1,320 Each (Tax Included)

    Rubber Key Rings | ¥660 Each (Tax Included)

    Korokotto Love Live! Super Star!! | ¥990 Each (Tax Included)

    Love Live! Super Star!! comes as the latest entry to the Love Live! anime franchise and will begin airing this July. The story follows five girls who aim to become school idols. Fans of the series won’t want to miss out on a chance to visit the shop if they’re in Tokyo this spring as they get their hands on a selection of exclusive merchandise, pre-sales, and more.

     

     

    (C)2021 プロジェクトラブライブ!スーパースター!!

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