MMN Festival 2018: Experience-Based Booths Packed with Japanese Charm
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA was held across the weekend of March 24 and 25 and promoted Japanese culture to the world from Shibuya. The event ended with huge success.
One of the many things attendees enjoyed were the ‘experienced-based booths.’ From traditional Japan to the country’s culture of kawaii, let’s take a look at the line-up of booths that were packed with Japanese charm.
Harajuku Kawaii Market presented by Mynavi baito: Kawaii Culture at Laforet Museum
Japan’s culture of kawaii gathered together at Laforet Museum for MMN Festival 2018. Many of the booths were popular including the accessory booths, DIY booths, and photo spots where people could go for a simple image change by putting on a wig.
Mynavi Baito held a questionnaire for attendees regarding part time jobs. They asked questions like “Do you think your part-time work outfit is cute?” and other kinds of questions you’d only hear at MMN Festival. Those who answered were gifted an original memo pad. Mynavi also presented their Challenge Award onstage in relation to the questionnaire where fashion students were made to develop their own cute part-time work outfits. The students who made the outfits as well as the popular models put on an exciting performance.
DIY: Herbarium & Swag
Asami “Char” Tnabe was invited to host a workshop on how to make “herbariums” with colourful dried flowers and a bottle, and “swags” which are wall decorations made from plants and flowers. It cost just ¥1,500.
DIY: CHACO Hydrangea Accessories
Popular flower accessory shop CHACO held their own workshop. For ¥1,000 people made their own earrings and piercings from hydrangeas, perfect for spring and summer.
DIY: Mug Workshop
Apparel brand “Aymmy in the batty girls” led a ¥1,500 workshop where people got involved in making a kawaii mug with the brand logo and designs with spring and summer items. Aymmy designer Ayumi Seto also joined in the workshop where she showed how to make a cute mug while talking with fans.
Six fortune-tellers active in the media took shifts in fours. Just ¥500 got people an expert 10-minute reading. Lots of people turned up to this booth.
Big Harajuku Debut
Popular hair dye brand FRESHLIGHT hosted their popular campaign for people to make their big Harajuku debut (#原宿デビュー大作戦). They changed up their image with colourful wigs and took photos in the kawaii pink photo booth. Prizes will be sent at a later date to those who joined in the hashtag campaign by posting on social media. The models who performed on stage also stopped by this booth where they were posting plenty of ‘kawaii’ online.
This game challenged people to throw darts onto a map of Japan. Local specialties unique to specific regions were given out depending on which parts of Japan were hit, such as kakeru miso from Nagano and cabbage cider from Gunma.
To win, people had to shoot a ball into a kawaii goal that looked just like a floral headband. Kawaii products from around Japan like accessories and cosmetics were given out depending on how many goals were scored.
OH！江戸ポップ -oh,EDO POP!!-(DODYCO)
People handmade marshmallow fondants, a photogenic dessert that originates from the US. They decorated it with flowers they cut themselves and other bits and bobs to make a castle and street, giving the Edo Period a taste of contemporary Harajuku. Timeless pop Edo desserts were brought to life at the festival.
Clarence Lee Design ～111-HAWAII PROJECT～
Japan’s first collaborative project between a Hawaiian design company that combines Japanese ukiyo-e with Hawaiian motifs and a Japanese enterprise. Thanks to the success of crowdfunding, this project will bring about an array of apparel items fusing Japan and Hawaii, such as aloha shirts with traditional ukiyo-e prints.
Hawaiian jewellery brand Aquabelle prepared a photobooth inspired by Hawaii’s sandy beaches where people could feel like they were in Hawaii from Harajuku, with white sand and hibiscus in the frame!
Hikari TV Dream
At the promotional booth for crowdfunding service Hikari TV Dream, people enjoyed making their own wooden keyholder with the same wood used in the creation of Okawa Kumiko, a brand of furniture from Okawa in Fukuoka that has been designated as ‘an art form to leave behind for the future.’ Hikari TV’s main character Hikari Kaesaru also made an appearance to excite everyone.
NOTO HI BAKARA
Those who rolled up to this booth enjoyed a game of jenga made up of hinoki building blocks. Hinoki building blocks don’t generate bacteria even if a child licks them. The wood acts as an antibacterial and pesticide. The prize included NOTO HI BAKARA ‘essential water’ made with hinoki extract.
Cute Tanuki Don’t Have It Easy Either
Ponkichi is the tanuki who came down from the mountain and just wants to kill, kill, kill humans from the manga series Kawaii Tanuki mo Raku Janai (Hakusensha). The popular foul-mouthed tanuki had his own photo spots where people took photos while hearing abuse from Ponkichi. They also made their own bad-mouth pin badges for free from 12 varieties.
Yuzawaya held a workshop to make popular herbarium piercings as well as resin piercings and earrings. The herbariums combined flowers and oil. Each class lasted 30 minutes and was a hit with people every time. Many people enjoyed making this original accessory.
Tokyo Flea Market
A flea market was held which sold personal items of the stage performers including Natsume Mito, Ayumi Seto, Rinko Murata, Yuru Suganuma, and more. The line-up included items the performers had worn in magazines and on their social media.
Don Quijote Perfume Cosmetics
The Don Quijote booth sold around 30 different brands of perfume. The staff working there were scent experts and offered advice on recommended perfumes like it was a perfume bar. Normally when you buy their perfume you have to pay a fee to get your name inscribed on the bottle, but they offered the service for free at the festival. “D Ting Eau de Toilette” by Akemi Darenogare also made its first Japan appearance.
MOSHI MOSHI NIPPON Market: Experiencing Japan’s Unique Culture for Free
Various aspects of Japanese culture were presented at SHIBUYA CAST. From food to art, sightseeing and moe, everything was enjoyed by Japanese people and foreigners alike.
Delivering Satoyama Spring #tamura
A promoter of local specialities from and sightseeing in Tamura in Fukushima Prefecture. They sell Youchuu Gumi, (¥400) or larva gummies, named after the popular sightseeing spot Kabutomushi Shizen Kansatsu-en. They are shaped like the real thing – the body is Calpis flavoured while the centre is filled with purple blueberry sauce, creating a strange taste. They also sold strawberries, a noted product from Tamura.
Don Quijote – Souvenir Candy
Don Quijote is a super souvenir shop, and at the festival they stocked lots and lots of confections that screamed ‘Tokyo,’ including some of the most popular snacks and common snacks, chocolates, as well as the Tokyo strawberry chocolate daifuku, a defining souvenir of the city.
This booth managed by Keihan Sangyo handled Katsukonmi, a flavourful powdered dashi made bountifully with carefully selected ingredients such as katsuo tuna, mackerel and konbu. People were able to taste test dash stocks that used Katsukonmi. They also have a future line-up planned of new products with plenty of dietary fibres perfect for dieting.
Kyo Baum has stores in Gion, Shimizu and elsewhere and specialises in Uji matcha and soy milk flavoured Baumkuchen. Lotteries were held 3 times each day to win tickets for Kyo Baum, which are the perfect eating-and-walking snack, original masu boxes, and more. There was a huge line for the lottery before it began. The matcha and sugar fondant offers a crunchy texture at room temperature, and a completely different delicious experience when melted.
MOSHI MOSHI Kimono Salon
People had the opportunity to try on kimono with a Harajuku-style spin – lots of colours, eye-catching designs, studs and more. It was free to put on yourself and take a selfie, or ¥1,000 for the staff to help you put it on and take a picture. It cost ¥4,000 to rent the kimono for as long as the booth was open. There were lots of girls enjoying the MMN Festival experience by strolling around Onden Shrine dressed in kimono!
Official Harajuku sightseeing tours were held for foreign travellers by Airbnb. “Hidden Fashion Street Tour” enabled people to enjoy Harajuku fashion, “History Tour” detailed the history of Harajuku, “KAWAII×Food Tour” combined kawaii culture with cuisine, and the “Official Tour” took people around the various MMN Festival areas. The tours were mostly aimed at foreign travellers, but lots of fans turned up at the same time as the tours to see Saki Shibata and the other models working as tour guides.
Creator MIOCHIN held a live painting session called Mio’s World where she illustrated from her colourful pop perspective. This was her first ever live painting. She completed the piece across two days using permanent markers and POSCA markers while interacting with fans.
Maebashi “Kusatsu” Support Booth
A booth promoting the city of Maebashi in Gunma Prefecture, people had the opportunity to enjoy a footbath experience in the image of Kusatsu Onsen – a famous Japanese hot spring resort in Kusatsu – right in the middle of Shibuya. People lined up one by one to rest their tired feet. It became the resting place of the festival. There was also an introduction to professional football club Thespakusatsu Gunma supported by Maebashi city, as well as fliers handed out for Susono.
SHIBUYA FASHION FESTIVAL
SHIBUYA FASHION FESTIVAL.13 was held on March 24th. A lottery was held to win special benefits that could be used at participating stores.
Amato Danshi, the six-member idol unit centred around sweets, worked at their very own café. One of their recommended chocolates was the DEL’IMMO Bon Bons which came with a kabedon (¥1,800). The kabedon is a popular way of expressing love in Japanese media, such as anime, where one person hits (don) the wall (kabe) with one hand and pins someone against it. After receiving a kabedon from the group’s members, customers were fed chocolate. What a heart-throbbing menu!
The number one maid café group Maidreamin set up shop at the festival. For the special “SAKURA Float” (¥1,100 w/ omajinai), the main maids gave cute instructions to power up the item. It was quintessentially ‘moe’ and ‘kawaii’ made with cherry blossom syrup and cherry blossom ice cream. Customers also dressed up in maid outfits and original merchandise was sold. It was a sight to behold seeing customers experiencing maid culture for the first time and really getting into the fun of it, from girls to entire families.
MUSIO, Your Curious New Friend
Musio is your robot friend who came from the future. Equipped with state-of-the-art AI, Musio is able to do things like have natural conversations and express emotions. Everyone chatted with him and had their fortunes told.
The festival took place in 5 areas, and because there was plenty to be enjoyed for free, we saw many people having fun stopping by each location throughout the day.
5 areas, 5 themes. That was MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA. This year was a huge change from last year. How did you find it? Did you have fun?
MOSHI MOSHI NIPPON will continue to promote Japan’s multilayered culture to the world through our website, at events and elsewhere. We post the latest information about events on our website, so don’t forget to stay up to date!
MMN Festival 2018 Report: Idol Stage at Tower Records Shibuya Rooftop SKY GARDEN
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA delivered Japanese culture to the world from Shibuya. The event saw 16,000 people attend across the two-day period to experience a new kind of Japanese festival.
This report will cover the Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL” event that took place at SKY GARDEN on the rooftop of Tower Records Shibuya, a place which which has built a history of music in Shibuya.
Idols are one aspect of Japanese culture that Japan can boast to the world. The event showcased a line-up of idols groups that MOSHI MOSHI NIPPON (MMN) want to introduce to the world. Let’s take a look at the idol stage which was packed full of Japanese ‘kawaii’!
Kicking off the performances on Day One was two-member idol unit C-Style from the city of Kisarazu. They left a strong impact on the crowd dressed in red and blue sailor outfits and donning sunglasses.
Next was another two-member unit, Kus Kus. Their perfectly coordinated choreography captivated the audience as they danced to the tune of easy-listening electro pop.
Wyenra were the third act. If you were to divide shadows and sunshine they are a group who certainly bring the ‘shadow,’ wrapping the crowd with the dark side of springtime weather.
The fourth group were dancing rock idols QUEENS. Wyenra debuted this year on February 10th while QUEENS debuted on January 31st. You would never know these groups had formed so recently with their magnificent performances.
As the sun started setting on SKY GARDEN, Jewel☆Neige stepped onto stage wearing dazzlingly beautiful white and silver outfits. The audience made a huge display of their excitement with the group’s unshakable performance.
Act number six was 5-member group CY8ER. There was a sense of mutual elation with everyone gathered in the crowd with the group’s Japanese-esque-incorporated future bass songs with easy choreography that even first-timers seeing the group could copy.
The seventh group on stage was Nankini! Unfortunately, one member was unable to make it, but the remaining two put on a thrilling performance with everything they had. If you wanted to see them three of them together then be sure to check out another one of their events.
The final idol group of Day One was Yamakatsu whose fired up performance also had the people in the crowd psyched and singing as they wrapped up the day with the right amount of exhilaration.
The top batters for Day Two were C-Style once again. For the second day the members wore special green happi coats which had the Japanese character ‘mo’ (も) on the back.
Following them was NEO JAPONISM who made their debut in December 2017. Their ‘neo’ sound had the crowd pumped. Their outfits had a mode taste to them and incorporated a traditional Japanese style which looked pretty even on an outdoor stage.
Act three was Yamakatsu who also performed on Day One. They put on a galvanizing performance to even more people this time. And although they didn’t perform it on this day, people are looking forward to their new single distopia set to hit shelves on April 17th.
Next was The Dance for Philosophy for which over 400 people turned up to the roof. The group wowed the packed venue with their funk numbers and outstanding vocal abilities.
PPP!PiXiON were next to grace the stage. Despite one member graduating from the group leaving them with four members, there was some serious support from the fans as each of them put on an energetic performance.
Sakidori Hasshinkyoku who went on stage as the sixth act began their performance with their song Karimen Destiny which was released in February. They wrapped up their setlist with their staple track Gimirepa and brought much excitement to the floor.
Following them was APPARE! Harajuku who are tied to the same studio as Sakidori Hasshinkyoku. Their setlist also inevitably livened the atmosphere, and their final song Harajuku Sunny Day had the crowd so pumped as if the building was going to fall down.
As night turned and the rooftop turned to black, the progressive sound and singing abilities of the four members from sora tob sakana established their style as unique – even in the idol world.
Pulling the curtains shut on Day Two was idol group Lovely Doll. The performance from the seven members was the kind of performance you’d expect from such a seasoned group. They finished up Day Two with Calendar Girl which was voted as the number one most popular song amongst fans.
MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018
MMN Festival 2018 Report: Onden Shrine – Bon Odori and an Array of Ennichi Food
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA promoted Japanese culture to the world from Shibuya. Over the course of two days, MMN delivered a new kind of Japanese festival to 16,000 people.
In this article, we report on Onden Shrine – one of the four areas of the festival – where the gods of Harajuku are enshrined. Let’s take a look at the line-up of performances for the stage area as well as the variety of booths!
Satsumasendai Odoridaiko opened the stage with a team made up entirely of women who struck their drums like thunder. Dressed in traditional outfits, the traditional sound of their drums rippled through across the event.
The members of maid café group Maidreamin put on a full-force idol performance, captivating the crowd with their catchy music and kawaii dance moves!
Next on stage was kendama performer EASY, who is also active overseas too. His skilful performance with his kendama – a toy enjoyed by both children and adults – garnered him huge rounds of applause.
Then it was character DJ time, which all the kids had been waiting for! Shimockey of Shimo-Kitazawa and Coroton of Gunma Prefecture were there to entertain. They both sang and danced together with the children! Shimockey and Coroton were also very popular outside DJ time too.
Last on stage was Ukon Takafuji of YUMENOYA for the Japanese dance show. At the end, all the performers, attendees and venue staff joined in with Bon Odori dancing! Everyone got involved from children to adults, overseas tourists and the character DJs.
Harajuku Rainbow Cotton Candy
The colourful cotton candy store from Takeshita Street in Harajuku TOTTI CANDY FACTORY served up a special event-only menu. They sold a numer of things, including TOTTI Rainbow (¥800) which was a combination of 5 flavours: plain (white), strawberry (red), carbonated (blue), and lemon (yellow). Cotton candy is a common treat sold at shrine food stalls, but TOTTI give a Harajuku spin to it. People carrying cotton candy around Onden Shrine really decorated the area.
Mizuhiki artist Kaori Funaki was invited to hold a workshop for people to create ‘mizuhiki’ which are special cords that tie envelopes used for monetary gifts. There was also individual mizuhiki related merchandise on sale, such as chopstick rests.
Global Kendamas Network was established to help spread the use of kendama, a popular sport originating from Japan that has given rise to pros around the world. Kendama performer EASY performed on stage, kendama for pros were sold, and people tried out kendama themselves.
Onden Shrine Omamori
Omamori and other items are sold at Onden Shrine. The god of beauty is enshrined at Onden Shrine, so the small, round omamori charm for “Beauty” (¥500) was very popular amongst girls. With foreign tourists, the omamori for “Victory” was popular.
Learn Shrine Etiquette
As part of the Harajuku tours by Airbnb which began and finished at SHIBUYA CAST, people were taught the proper manners and etiquette to praying at Japanese shrines, including about torii gates, temizuya, hishaku, and the main shrine building. Foreign tourists with an interest in Japanese culture were happy to get involved.
Frisbee Strike Out
At this booth, people had to throw a frisbee 6 times. When they got 1 line of bingo they picked one item they liked, and when they got 2 lines they picked two. Even if people didn’t get bingo, awards were still handed out to participants. The line-up included regional Japanese specialties such as “Soy Sauce Mochi” from Oita Prefecture and staple souvenir from Fukushima Prefecture “Brown Sugar Manju”.
Target Practice Game
The target practice game is common at Ennichi, but this was a special MMN Festival version. People had 5 shots per turn, and depending on how many targets they shot down, the number of prizes would change. Those who couldn’t land a shot weren’t left out however and were gifted low calorie chocolate. Prizes included tins of oden, tom yum flavoured okaki, and more.
Did you enjoy the events at Onden Shrine? We took elements from traditional Japanese matsuri festivals and put a MOSHI MOSHI NIPPON spin on them. During the Onden Shrine events, we were able to receive cooperation from local people and those associated with the shrine prior to the festival until the end of the festival.
MOSHI MOSHI NIPPON would like to continue holding even more events in the future where locals and those visiting Shibuya and Harajuku can have fun together.
MMN Festival 2018 Report: Natsume Mito Helps Children Paint Day Care Center for Happy Wall Project
On March 24th for MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, Japanese paint company ROOMBLOOM held the Happy Wall Project which they have been doing since 2014, an activity that contributes to society.
The Happy Wall Project is a volunteer project based on the idea of enrichening one’s life even more through painting. The first run was held at Hiratsuka Children’s Center and has since made its way to 21 educational facilities and welfare institutions across Japan.
With backing from Shibuya City and the Shibuya Tourism Association, ASOBISYSTEM, who produce the MOSHI MOSHI NIPPON FESTIVAL, held the Happy Wall Project as a workshop for children at Mirai∞LABO KIDS, a daycare facility located on Cat Street in Ura-Harajuku, to promote the growth and prosperity of Shibuya and Harajuku.
On the day, enrolled students and graduates of Mirai∞LABO KIDS worked with children with Down’s syndrome and autism who are members of the painting group atelier A as well as people associated with Nippon Paint Holdings to create a picture book amongst other arty things. Natsume Mito also received approval to get involved.
The project they worked on was painting 3 of the walls at Mirai∞LABO KIDS. They didn’t use monochromatic colours for the biggest wall – they painted a circus tent. This is the symbol of the institution. Circus members have an unbroken fighting spirit. They challenge themselves to things other people don’t. These are all indispensable elements children must possess. There’s a hope in the center to one day give birth to someone who will go on to work in the circus after leaving.
Natsume Mito spoke with the children to decide on what paints to use for the colour scheme of the circus tent. Instead of strong, darker colours, they decided to go with lighter pastel colours so that the children can feel calm. It was quite a challenge however as there were 189 paints to choose from. For the circus tent they chose “Birthday Present” pink, “ALOHA!” light blue, and “Grass Hopper” green. For the sides of the wall they used “Little Kiss” cherry blossom colour. The colour names were all unique and exciting.
The smaller children began painting first. There were children who had fun using their hands instead of paint brushes to put hand prints on the wall. Smaller details and parts of the painting that were higher up were left to the older children. People of all ages worked together and helped each other out, and after about an hour, the paint project was completed.
When it came to snack time to wait for the paint to dry, Natsume Mito played hide and seek with the kids. A sense of connectedness through working together rang through the room. It was a warm atmosphere, and the laughing never stopped.
After tearing off the masking tape the painting was complete. The adult guardians who watched over the work applauded everyone for their admirable efforts.
The daycare center was now bright thanks to the paint job. And a picture of a new circus tent was now in the room. The children will likely never forget about the place they helped decorate.
▼Check out this video which captures footage from the day.
MMN Festival 2018 in Shibuya: Laforet Museum Harakuku – Day 2 Report
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA was held across two days where Japanese culture was delivered to the world from Shibuya.
As the gentle spring air embraced us, the Harajuku Kawaii Market saw at Laforet Museum Harajuku its second run on day two of the festival, with more appearances from hugely popular models and artists.
Kicking off the stage events for Day 2 was Rikako Ōya (Babyraids Japan), Ellie, Yuri Suganuma, Ema Tanioku, and Yuna Yabe who held their talk session A Lesson on Being Photogenic. The six photo experts looked pictures from their articles on the MOSHI MOSHI NIPPON website while giving tips and tricks on how to make yourself more Instagrammable.
Chamereon Takeda returned once more to the stage for day to with her Zodiac Sign Rankings. Hikari Shibata had her fortune told with western astrology and tarot cards. Hikari herself loves fortune telling. According to her tarot reading, “If you’re crazy about something you won’t be able to escape, but if you think before you act, you will have good fortune.”
At the end of the talk session, the horoscopes for April were announced. 1st place went to Cancer. Everyone in the audience, too, was happy to hear the ranking list.
Next on stage was the Fashion & Hair Dye Talk Session with Hikari Shibata, Yuri Suganuma & MIZUKI (KORD) presented by FRESHLIGHT. Popular models Hikari Shibata, Yuri Suganuma and MIZUKI (KORD) welcomed guest Michelle, who’s influential in China. The four of them chatted about their experiences with hair dyeing as well as their recommended hair colours for spring.
Michelle was asked about the hair dyeing scene in China. She said that light colours are popular over there during spring. It’s common to see a lot of people with pink hair, the same as in Japan. On the FRESHLIGHT website there’s a video of MIZUKI skilfully demonstrating how to dye your hair, so be sure to check it out.
Amato Danshi were last on the list for the first slot. There was a real sense of oneness with the audience as if the hype from day one still lingered! During their high-tempo song Chocolate, the guys surprised everyone by throwing actual wrapped chocolate into the crowd. Everyone went crazy!
After a short break, Noah Satou and Ren Koseki opened the stage for the second slot. Their talk session centred around their Recommended Spring Cosmetics, where they introduced a variety of cosmetics from high brand to low price. It seems like the two of them are into coral this spring. They said that it can be used for a much more toned down look compared to pink.
Mynavi Baito presented their Challenge Award again on stage. Three teams of fashion students were challenged to create cute part-time work outfits which were worn on stage by Yuri Suganuma, Mei Nagasawa and Anna Yano. Team 95 created an izakaya outfit, Team Hikari produced a gas station uniform, and Team Twinkle served up moving-company couture.
The audience made their vote and Team Hikari came out on top as winners this time! One big point about their outfits was how it echoed not only the kawaii of Harajuku, but of Japan. The three of them, all born in 1995, have gotten along and been on the same wavelength since they started designing the outfit. Their victory smiles left a big impression.
A huge cheer welcomed MAGiC BOYZ onto the stage, a hip-hop group formed of three high school DJs Toma, Ryuto and Mahiro, and elementary school DJ Joe. To begin the set, the audience did some call and response with Joe, shouting “Majibo!” (short for MAGiC BOYZ) and “Kawaii!” Their passionate Japanese rap cemented their performance as the most enthusiastic, high frenzy of the day.
Yutaro stepped onto stage next to answer people’s questions in his Q&A segment. He answered everyone’s questions honestly, such as “Where did you plan your first trip to?”, “If your boyfriend’s fashion style is uncool, how should you get him to fix it?” and “What type of girl do you like, and what hairstyle?” Everyone was absorbed in his answers.
The final event to wrap up the stage was Learn Japanese Spring Trend Styles with Shibasaki & Rinko♡. Saki Shibata and Rinko Murata introduced co-ords using their own personal items and offered suggestions and tips.
A flea market was also held on stage where people could enter a lottery to purchase personal items from models that attended the festival. People that bought Saki and Rinko’s items were overjoyed after hearing them tell the story behind each one! Harajuku Kawaii Market took place on March 24th and 25th. It promoted Japan’s kawaii culture from Harajuku and proved a roaring success.
MMN Festival 2018 in Shibuya: Laforet Museum Harajuku – Day 1 Report
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA is currently being held across Saturday March 24 and Sunday March 25, serving Japanese culture to the world from Shibuya. Day one ended with huge success. Laforet Museum Harajuku, one of the four areas of the festival, was home to the Harajuku Kawaii Market take place, an event themed on the concept of “Find Japanese Kawaii♡”. The market was lined with a whole host of booths where people got up close with Japanese fashion, beauty, fortune-telling, DIY and more. But that’s not all.
The stage was graced by models heavily active in Harajuku-style fashion magazines, popular social media influencers, and others, all of whom shook the house.
Kicking off the stage performances was none other than Amato Danshi, a six-member male idol group whose concept centres around sweets and candy. “We want to spread the greatness of sweets even more!” They sure weren’t lying with those words, as the guys surprised the audience by gifting everyone sweets during their set. Things got really exciting during their high-tempo track Shu Cream (“Cream Puffs”) as the crowd joined in with the group members in some seriously energetic dancing!
With excitement still rippling through the room, “Mynavi Baito presents Challenge Award” was next on stage. Nine fashion students were split into teams of three who were challenged to create cute part-time work outfits to promote to the world. Yuri Suganuma, Mei Nagasawa and Anna Yano stepped out onto stage and presented the outfits by wearing them. Team 95 created an izakaya outfit, Team Hikari produced a Gas Station uniform, and Team Twinkle served up moving-company couture.
The audience were made to vote for a winner with a raise of hands. The winners of the Challenge Award were Team Twinkle and their mover outfit! They went away with a cash prize of ￥100,000. Tears were even seen from the team upon hearing the announcement. It was a moving stage event – you could see their passion and how hard they had all worked.
Natsume Mito put on her fashion show where the tender and slightly mysterious world of Tomonori Taniguchi’s picture book Bulldog Tantei to Kieta Hoshi (BUNKEI Co., LTD.) was brought to life with performances from Japanese models Akari Abe, Manaka Arai, Alice Ikeda, Anna Kawamura, Aino Kuribayashi, Saki Shibata, Yuri Suganuma, Ema Tanioku, Eri Tanioku, Chie Tsuji, Rinko Murata and Una while Natsume Mito read the book aloud.
Natsume wore a smile of joy on her face when the fashion show came to an end. She announced, “It was a challenge to bring to life and convey something that you imagine in your head. I want to go on to create the opportunity to produce more picture book stage shows!”
The first slot of performances came to a close and led into slot two. Youtuber Megane and models Yoshiaki and Michi were invited as guests for a talk session. They showed lots of private photos while giving backstory to each of them. They also blurted out frank insights into each of the pictures which had people in stiches.
In a talk show with popular illustrator Fusedy and Koseki Ren, the two of them gave their cherished opinions of the topic of romance. It was very much a talk between two people who have known each other for 4 years. They were on the same wavelength. It was a girl-talk which showed no sign of stopping as they chatted with plenty of “I know, right!” and “Tell me about it!” moments as Ren empathised with the contents of Fusedy’s book.
Next on stage was none other than Rilakkuma! To realise Shibuya’s recent appointment as a city for international tourism and culture, an inauguration ceremony was held on stage to name Rilakkuma an official Shibuya Tourism Ambassador!
Seeing that had people sighing in adoration with accompanying exclamations of “kawaii.”
With three more stage events wrapped up, it was time to move on to slot three. The first of the performances was the “Fashion & Hair Dye Talk Session with Ren Koseki, Hikari Shibata, Yuri Suganuma, Ayumi Seto and MIZUKI (KORD)” presented by FRESHLIGHT. Popular models Ren Koseki and Ayumi Steo, as well as popular stylist MIZUKI (KORD), chatted about their experiences with dyeing their hair, recommended hair colours for spring, and more.
that when it comes to spring, it’s all about warm colours. When you want to shake things up a bit for going out during spring break, why not go for an easy and comfortable image change with hair dyes from FRESHLIGHT?
Fortune-teller Chamereon Takeda read Mei Nagasawa – who loves spirituality and going to shrines – for romance and work in her “Love Compatibility Rankings: Zodiac Signs” session. Chamereon Takeda used western astrology and tarot readings for Mei, who was interested in her marriage partner. She was told “Your luck will increase for both romance and work starting this autumn. It will be a time where you form a bond with someone you need, and break away with someone you don’t.”
In the second half of the show, Chamereon Takeda also announced the rankings for love compatibility for each zodiac sign. Coming in 1st place was the Taurus! The scene of people devouring the demonstration was a sight to behold – as if people really wanted to hear their destinies.
The final act of day one was a talk session with Saki Shibata, Ayaka Segawa, and Rei Maruyama. The three of them work as a model, artist & nurse, and performer respectively. Their open and honest discussion focuses on their careers. The conversation got pretty lively as expected from three friends!
That’s it for day one at Harajuku Kawaii Market. Look forward to the performances on stage on day two!
MMN Festival 2018 Report: Natsume Mito Produces and Performs First Show “Tobidase! Picture Book Show 〜Storytime With Natsume Mito〜”
MOSHI MOSHI FESTIVAL 2018 in SHIBUYA was held in Shibuya and Harajuku on March 24th and 25th. On Saturday March 24th, model and artist Natsume Mito held her first ever fashion show Tobidase! Picture Book Show ～Storytime With Natsume Mito～ at Laforet Museum Harajuku.
Natsume Mito fully produced the fashion show which was themed on Bulldog Tanei to Kieta Hoshi (BUNKEIDO Co., LTD.), a picture book by Tomonori Taniguchi. The story is as follows. The stars have disappeared from the sky. During this time, a letter arrives for the bulldog detective requesting he search for the lost stars. He accepts and heads out to find them. He’s able to locate them, but why did they disappear, and who sent the letter…? This exciting story is full of heart and can be enjoyed by kids and adults alike.
Natsume Mito read the story aloud while a cast of Japanese models brought the world of the book to life through fashion. Models that performed included Yuri Suganuma, Ema Tanioku, Eri Tanioku, Aino Kuribayashi, Chie Tsuji, Abe Akari, Saki Shibata, Rinko Murata, Manaka Arai, Alice Ikeda, Una, and Anna Kawamura. Natsume Mito styled the outfits in the image of everything from the bulldog detective to the animals, moon and stars. The models were immersed in their roles and walked and posed as directed.
Bulldog Detective (Eri Tanitoku) & Gorilla (Rinko Murata)
Bulldog Detective (Ema Tanioku) & Owl (Una)
Bulldog Detective (Ema Tanioku) & Starfish (Saki Shibata)
Bulldog Detective (Eri Tanioku) & Stars (Yuri Suganuma, Chie Tsuji, Aino Kuribayashi, Akari Abe, Rinko Murata, Manaka Arai)
At the end of the show, the models that performed spoke with the stage presenter Rei Maruyama and gave their thoughts on this first ever fashion show.
Anna Kawamura (Tortoise): Beret – Caorinomori / Hairband attached to hat, Brooch – Barairo no boushi / Bootsu – gREEN DOT / other personal items UNA (Owl): Innerwear, Jacket, Fringe Skirt – Barrack Room / Tulle Skirt – Gaijin / Hat, Choker – MARTE / other personal items Yuri Suganuma (Star): Neckband – SPINNS / Lace Pants – gREEN DOT / other personal items Chie Tsuji (Star): One Piece, Shoes – daidai / Camisole One Piece – Barrack Room / Necklace – CA4LA Bridal / other personal items Ema Tanioku (Bulldog): Shoes – daidai / other personal items
Eri Tanioku (Bulldog): Jacket, Shoes – HUG / Blouse, Hat – SPINNS / other personal items Alice Ikeda (Moon): Belt – HUG / Pumps – gREEN DOT / other personal items Manaka Arai (Star): One Piece – MARTE / Hair Accessory – CA4LA Bridal / Pumps – Gaijin / other personal items Rinko Murata (Star): Lace Gown – Barrack Room / Shoes – RANDA / other personal items Saki Shibata (Starfish): One Piece – gREEN DOT / Neckband, Pumps – Gaijin / Hair Accessory – CA4LA Bridal Aino Kuribayashi (Star): One Piece – Gaijin / Lace Top – gREEN DOT / Hat – Barairo no boushi / Hairband attached to hat – Caorinomori / Sandals – RANDA
Natsume Mito Comment:
“I went and produced a show that combined a picture book with fashion. This was my first time doing this, so I was worried perhaps due to my own self-satisfaction. I was finally able to feel relief after hearing claps from people who came to watch (laughs). Thank you so very much to everybody who came! And to all the models who performed too. I’m happy that the outfits I put together went perfectly with everyone. I can see once again how difficult it was to convey what was in my head to the staff too. It was a very good learning experience. I want to try creating another stage show that conveys the wonder of loving picture books together and the fun of fashion!”
Tobidase! Picture Book Show ～Storytime With Natsume Mito～ wrapped up with much success. Look forward to the many things Natsume Mito will challenge herself to next!
Outfit Co-Operation: Gaijin / CA4LA / Caorinomori / gREEN DOT / SPINNS / daidai / HUG / Barairo no boushi / Barrack Room / MARTE / RANDA
KAWAII MONSTER CAFE HARAJUKU Collaborates With Alice’s Fantasy Restaurant For Halloween Fair
22.September.2020 | FOOD
KAWAII MONSTER CAFE HARAJUKU is set to collaborate with Tokyo’s three branches of Alice’s Fantasy Restaurant to serve up a Halloween themed menu. It will be served from September 19 to October 31.
The Halloween season is right around the corner, and the KAWAII MONSTER CAFE is once again joining in with the spooky festivities. This year, the cafe has joined hands with Alice’s Fantasy Restaurant to create a collaborative Halloween menu lineup.
Colourful Rainbow Pasta With Halloween Cream | ¥1,400
Colourful pasta served in rich pumpkin sauce and with a variety of different ghost creams.
Singing Alice’s Caesar Salad | ¥1,360
Alice’s Fantasy Restaurant’s popular Caesar salad heads to KAWAII MONSTER CAFE, an assortment of purple carrots, pumpkin, and other tasty delights. Alice is also hidden in the pasta somewhere as a black witch.
Kingpin Choppy & Henchman Humpty Dumpty Curry | ¥1,300
KAWAII MONSTER CAFE’s mascot is served wearing a silk hat and comes with his fellow henchman Humpty Dumpty.
Cheshire Cat Splatter Ice Cream | ¥1,100
Soft serve ice cream topped with crunchy cereal, cotton candy, and chocolate, all drizzled in a splattered sweet strawberry sauce.
Customers who post a photo of their foot onto social media with the hashtag #tokyohalloweencollection can enter for a chance to win some Halloween merchandise.
KAWAII MONSTER CAFE HARAJUKU
Address: YM Square Bldg. 4F, 4-31-10 Jingumae, Shibuya, Tokyo
Opening Hours: 11:30-19:00
No Fixed Holidays
Access: 5-minutes on foot Harajuku Station via JR / 1-minutes on foot from Meiji-Jigumae Station via Chiyoda Line and Fukutoshin Line
Official Website: https://kawaiimonster.jp/day/pc/
Review: The 30 Year Old Cafe Chatei Hatou in Shibuya
18.September.2020 | FOOD
Hi, everyone. It’s Banako of MOSHI MOSHI FRIENDS. Today I’m reviewing Chatei Hatou, a long-standing cafe in Shibuya, Tokyo.
Shibuya is a place that bustles with youth culture and fashion. It’s also home to many eateries, but there aren’t many places around that you can go to to get away from the busy streets for a quiet break.
Chatei Hatou opened in 1989 at Miyamasuzaka Shita in Shibuya, where it has gone unchanged and welcomed customers for the past 30 years. It’s very easy to get to, being just a 3-minute stroll from the Hachiko Exit of Shibuya Station.
When opening the door to the cafe and stepping inside, the first thing to jump out at you are the rows of coffee cups lined up along shelves behind the counter.
The coffee cup collection features a selection of works by many different makers. There’s even a cup in there valued at ¥200,000!
The antiques littered here and there around the cafe elevate the vibe of the cafe. There’s a number of seating areas, including the counter seats as well as tables for two, four, or big groups.
I felt the faint tasty scent of the Japanese pudding calling to me so I went and ordered a pumpkin pudding along with a hot chocolate.
Cafe Chocolat (Hot) ¥950 / Pumpkin Pudding ¥500
The pumpkin pudding was nice and moist and rich in flavour. Nothing short of delicious. It’s made even sweeter when eaten together with the fluffy whipped cream―which also elevates the flavour of the pumpkin too.
I was inspired by the cafe owner to go for the cup I chose for my hot chocolate. There is so much variety between the cups; it’s fun getting to see rare ones. Be sure to check their Instagram page where they have more detailed write-ups about their coffee cups and coffee varieties.
The cafe has a selection of original coffee blends which they make fresh with the utmost care and consideration. You can buy their coffee beans, take cake away from you, and even order whole cakes, so you can enjoy their delights at home.
Chatei Hatou has stood together with Shibuya these past 30 years. According to the owner, the most important thing about running a cafe is making sure its doors are always open. It’s been tough as a result of the pandemic this year, but the cafe is still there as a part of people’s lives.
The next time you’re in Shibuya, why not enjoy a drink and a sit down at Chatei Hatou?
Address: 1-15-19 Shibuya, Shibuya-ku, Tokyo
Opening Hours: 11:00-23:30 (Last Orders 22:30)
No Fixed Holidays (But may be closed during the New Year Holidays)
Access: 3-minutes on foot from Shibuya Station’s Hachiko Exit
Official Instagram: https://instagram.com/hatou_coffee_shibuya?igshid=9ubwybwvpktb
*The cafe is cash-only and has an outdoor smoking area
Translator: Joshua Kitosi-Isanga
Harajuku’s New Carbonara Restaurant Serves Pasta Japanese Style
17.September.2020 | FOOD
A new spaghetti carbonara restaurant by the name of Nama Carbonara opened in Harajuku, Tokyo on September 17, 2020.
The restaurant opened in the same building as Harajuku’s popular fresh cream shop MILK and bubble tea shop Mot Tram. The restaurant makes its own fresh flat pasta everyday and uses fresh, rich cream sourced from Hokkaido.
The current menu lineup consists of six dishes, from classic carbonara to Japanese twists. Let’s take a look at some of them.
Classic Carbonara | ¥790
Walleye Pollack Roe Japanese Carbonara | ¥1,090
Freshly Grated Cheese & Bacon Carbonara | ¥1,090
Seafood, Avocado & Basil Carbonara | ¥1,190
Discover a brand new world of carbonara like never before at Nama Carbonara in Harajuku.
Nama Carbonara (生カルボナーラ専門店 原宿店)
Grand Opening: September 17, 2020
Address: THE SHARE 1F, 3-25-18 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-19:00 (Last Orders 18:30)
Official Website: http://www.opefac.com/
Manga Series Tokyo Revengers Gets Exhibition at Tower Records Shibuya
Tower Records Shibuya will host an exhibition dedicated to the ongoing manga series Tokyo Revengers from September 26 to October 18. The exhibition is being held to promote the release of the 19th volume which hits shelves in Japan on September 17.
Tokyo Revengers is a manga series written and illustrated by Ken Wakui. An anime adaptation is scheduled to broadcast in 2021.
The exhibition will feature a variety of works drawn by Ken Wakui for the series, both black and white as well as coloured illustrations, as well as panels of each character, and more. There will also be an exhibit for the upcoming live-action film.
Tokyo Revengers x TOWER RECORDS OSMO Stamps (22 Designs) | ¥909 Each (Before Tax)
Tokyo Revengers Monochrome Panels | ¥30,000 Each (Before Tax, Includes Shipping)
Fans can also get their hands on a range of exhibition-exclusive merchandise, and from October, the exhibition will sell some Tokyo Revengers x Tower Records collaborative merch. There’ll be some signed artwork for sale too.
Character Business Cards (11 Designs)
And for every ¥1,000 spent at the exhibit, fans will receive one of 11 possible character business cards.
Tokyo Revengers Exhibition – Tower Records Shibuya
Running: September 26, 2020 – October 18, 2020
Time: 12:00-15:00 / 16:00-20:00 (Last Entries 19:30)
Location: Tower Records Shibuya Floor 8F SpaceHACHIKAI
Entry: Free (But you must book a place online)
Exhibition Information (Japanese): http://towershibuya.jp/news/2020/09/15/148467
Released the song “Shape My Story” produced by kz (livetune) in August 2013. Performed as the vocalist on a single for kz’s solo project ‘livetune’ in January 2014. Both songs were used as theme songs for anime series and received attention in Japan and overseas. In October 2015, she formed a new unit with kz called ‘livetune+’ and they released their first EP “Sweet Clapper” on May 11, 2016.
Active as a model, especially in fashion magazines. Receives tremendous support for her cute and distinct fashion. In February 2014, she debuted her apparel brand ‘Aymmy in the batty girls’ where she works as a designer. She was the first Harajuku and Aomoji-kei model to establish an authentic apparel brand. She develops clothing items through her unique fashion sense lens.
“Emaeri” is the nickname for models Ema and Eri Tanioku, who are Aomoji fashion model twins. Ema and Eri Tanioku specialise in twin fashion coordination. Over the years their fanbase has increased due to their cute looks. Ema Tanioku spreads Harajuku culture within Japan as well as overseas and works as a Harajuku Tourism Ambassador. Starting off as a model, Ema has broadened her talent range from fashion magazines to TV, and from playing the lead role in dramas to movies.
Kyary Pamyu Pamyu’s Halloween Look Decorates Shiseido Beauty Square in Harajuku
14.September.2020 | FASHION
Following her firework-inspired summer promotion look for Shiseido Beauty Square, Japanese pop icon Kyary Pamyu Pamyu has returned to the beauty facility with an all-new Halloween look, first revealed on Friday.
Kyary is serving a dark romantic world in Harajuku this Halloween, with Gothic hair and makeup that delivers us spook fantasy mixed with a bewitching, fairy tail-like sweetness. The look was brought to life thanks to Shiseido’s top hair and makeup artist Tadashi Harada.
Kyary Pamyu Pamyu became the ambassador for Shiseido Beauty Square when it opened back in June. The concept of the beauty facility is centred on having people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene
Shiseido Beauty Square
Opened: June 18, 2020
Address: WITH HARAJUKU Floor 1F, 1-14-30 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-20:00
No Fixed Holidays
Official Website: https://beautysquare.tokyo/
*Website available in English, Japanese, and Chinese
LUSH Harajuku Revamps With New ‘Slow Bath’ Concept
13.September.2020 | FASHION
The Harajuku branch of UK cosmetics retailer reopened after a revamp on Friday with its all-new ‘Slow Bath’ concept. The branch first opened to the people of Tokyo in November 2018.
Since opening, LUSH Harajuku has delivered a LUSH-esque bath product lineup experience, since Japan is known for being a nation of bath lovers. That is now being taken to the next level with the Slow Bath revamp which will stock a wide variety of items for self care and indulgence.
Throw away the needless and make way for mind and body reconnection
LUSH Harajuku is a place that helps you discover new ways to design your daily routine, with face masks to refresh your skin, products to care for your hair, scents for your well-deserved bath time, and more.
Well-being is also a big part of the brand, teaching you to be kind to yourself while you’re working everyday, and to look after your mind and body. LUSH Harajuku stocks not only bath bombs and bubble bars, but a selection of items to use while you’re in the bath too for some much-needed self care.
Naked items are environmentally friendly
About 60% of LUSH’s products are sold ‘naked’ without packaging in order to reduce on waste in the environment. This also lets the essential oils and natural smells of the products seep throughout and outside the doors of their stores, beckoning people with the pleasant fragrances.
LUSH’s “Lush Labs” app also has a function called “Lush Lens.” This lets customers scan any naked item which brings up information about that particular item such as what ingredients are used, as well as videos on how to use products and bath bombs fizzing.
If you’re ever in Harajuku, be sure to stop by LUSH.
Address: 1-13-11 Jingumae, Shibuya, Tokyo
Opening Hours: [Weekdays] 12:00-20:00 / [Weekends] 11:00-20:00
Official Website: https://jn.lush.com/
Shibuya’s New Tourist Information Centre ‘SHIBU HACHI BOX’ Opens October 1
12.September.2020 | SPOT
Shibuya is set to welcome tourists to its all-new tourist information centre SHIBU HACHI BOX which will open on October 1, 2020.
Conveniently located outside of Shibuya Station next to Shibuya’s iconic Scramble Crossing and Hachiko statue, SHIBU HACHI BOX, managed by PLAY! DIVERSITY SHIBUYA, will act as the hub for tourist and sightseeing information on events, food, shopping, hotels, and more.
The centre will also house a PR space for its supporting partner NTT Docomo which will offer entertainment and video content related to the latest in technology and more.
SHIBU HACHI BOX will be ready waiting to welcome the people of the world to Shibuya as they step outside of the famous Hachiko Exit of Shibuya Station.
SHIBU HACHI BOX
Grand Opening: October 1, 2020
Address: 2-1 Dogenzaka, Shibuya, Tokyo
Opening Hours: 10:00-20:00
PLAY! DIVERSITY SHIBUYA: http://play-shibuya.com/
Kawaii Fruit Desserts Now Being Sold at Shibuya Scramble Square in Tokyo
11.September.2020 | FOOD
Tokyu Food Show Edge and +Q Beauty inside Tokyo’s Shibuya Scramble Square mixed-use skyscraper are now serving a succulent selection of autumn fruit desserts, incorporating autumn flavours like chestnuts, apples, and Japan’s famous Shine Muscat grapes.
Let’s take a look, and try not to drool too much on your keyboard.
MORI YOSHIDA PARIS
Mont Blanc | ¥918 (Tax Included)
A mont blanc with cream draped around like a helix. Inside you will find Crème Chantilly and chestnuts, while the base is baked in parcel.
apple & roses
Caramel Apple Rose Cake/Raspberry Rose Cake | ¥2,160 (Tax Included)
These rich butter and almond rose cakes come in two flavours: caramel apple with apples specially selected from Nagano Prefecture, and raspberry, which add a sweet and sour kick.
Feuilletée (Box of Two) | ¥756 (Tax Included)
Feuilletée pies filled with a chestnut paste which add a delightful sweetness. The box contains two base flavours: chestnut and chestnut chocolate.
Fresh Fruit Tablet Shine Muscat | ¥2,592 (Tax Included)
Whole specially selected Shine Muscat grapes wrapped in chocolate and shaped into a tablet bar. The chocolate is a rich 70% Piura Quemazon from Pacari Chocolate which blends deliciously with the grape juice.
Whole Chestnut Pound Cakes (Set of 4) | ¥1,404 (Tax Included)
The dough is combined with chestnut paste and each mini pound cake contains a whole chestnut.
ANNA’S by Landtmann
Red Apple | ¥693 (Tax Included) *Eat-in price
This apple cake is filled with apple mousse, chocolate mousse, and chocolate sponge. The entire thing is coated in a red apple glaze, giving it a cute appearance.
Shibuya Scramble Square Shops & Restaurants
Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo
Official Website: https://www.tokyu-dept.co.jp/scsq/index.html
KAWAII MONSTER CAFE HARAJUKU Celebrates 5th Anniversary With Monster Size Portions
04.September.2020 | FOOD
KAWAII MONSTER CAFE HARAJUKU turned 5-years-old in August, and to celebrate the quirky cafe’s anniversary, it is now serving monster-size portions until the end of September.
Livening up Tokyo with some Harajuku-style cuisine
Autumn is right around the corner in Japan, a time of outings and travel for many people. Due to the effects of COVID-19, however, people have had to cancel their plans. The KAWAII MONSTER CAFE wants the people of Tokyo to still enjoy themselves this autumn, and so is giving 39% off to all residents of Tokyo. All they need to do is show proof of address.
Super-sized burgers, parfaits & more
Giant King Chopper Burger | Regular Price: ¥12,000 (Before Tax), Resident Discounted Price: ¥7,320 (Before Tax) | Serves: 4-6
You and your friends are invited to challenge yourselves to a gorge on the Giant King Chopper Burger, based on the cafe’s mascot character chopper. Served in five-colours in line with the cafe’s 5th anniversary, this beast of a burger is a hearty mix of BLT, menchi-katsu, teriyaki chicken, the “MEAT MEAT MEAT” main dish from the dinner menu, and more. It’s finished with colourful eggs around the side, and plenty of other hidden treats.
Giant Colorful Parfait | Regular Price: ¥10,000 (Before Tax), Resident Discounted Price: ¥6,100 (Before Tax) | Serves: 3-4
This piled-up parfait combines five of the cafe’s popular desserts into one towering delight: “Chemical Cake,” “Pink Cat Food,” “Melty Pancake,” “Little Monster,” and “Colourful Poison Parfait.”
Enormous, decorated servings fruits
Harajuku Decora Mango Parfait Bowl | Regular Price: ¥5,000 (Before Tax), Resident Discounted Price: ¥3,050 (Before Tax)
Where do you even start? There’s mango-loaded ice cream, fat waffles, colourful gummies, chocolate, mango sherbet, panna cotta, cornflakes, fruit granola, mango sauce—the list goes on! If you’re mango-mad, you’ll definitely fall for this one.
Fluffy Marshmallow Watermelon Frappe | Regular Price: ¥5,000 (Before Tax), Resident Discounted Price: ¥3,050 (Before Tax)
Wrapped with marshmallow foam that’s fluffy like a cloud and topped with chopped watermelon, pineapple, and assorted fruits, this is similar to shaved ice. It’s also topped with nata de coco.
Frog Melon Cream Sods | Regular Price: ¥5,000 (Before Tax), Resident Discounted Price: ¥3,050 (Before Tax)
Celebrating 5 years of KAWAII MONSTER CAFE HARAJUKU, this frog’s tongue is made of milk mousse, melon balls, strawberries, blueberries, and kiwi, which are just tumbling out of its mouth. It’s served with a side of jumbo soft serve ice cream and melon soda. Arrange the beverage as you like to create your own fruit cocktail.
KAWAII MONSTER CAFE is also collaborating with YouTubers Briana Gigante and RinRinDoll on drinks and desserts.
KAWAII MONSTER CAFE HARAJUKU
Address: YM Square Bldg. 4F, 4-31-10 Jingumae, Shibuya, Tokyo
Opening Hours: 11:30-19:00
No Fixed Holidays
Access: 5-minutes on foot Harajuku Station via JR / 1-minutes on foot from Meiji-Jigumae Station via Chiyoda Line and Fukutoshin Line
Official Website: https://kawaiimonster.jp/day/pc/
90’s Japan x Modern Harajuku Culture Come Together in SUPER LOVERS & #FR2’s Collaboration
03.September.2020 | FASHION
Japanese fashion brand SUPER LOVERS released a collaborative collection online on August 29 together with Tokyo-based brand #FR2’s pink shop #FR2UME. The collection will also be sold at #FR2UME in-store from mid to late September this year.
SUPER LOVERS is an 80’s inspired brand that was set up by Japanese designer Kousei Tanaka. The brand led Japanese street fashion into the 2000’s and has since become one of Japan’s top brands, influencing street fashion worldwide. SUPER LOVERS re-launched as a donation-style brand last year to support and giving back to the people of the world who have come to love SUPER LOVERS.
Their new collaboration with #FR2 features a design of the panda character Merry of LOVERS HOUSE as well as an original bunny character who is the face of #FR2. This 90’s inspired collection includes T-shirts, hoodies, and even cycling pants.
SUPER LOVERS x #FR2UME
Online Release: August 29, 2020
In-Store Release: Mid-Late September 2020
Address: Harajuku V1 Bldg. 1F, 4-29-7 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-20:00
Official Online Shop: https://ceno.jp/FR2UME/topics/SUPERLOVERS_FR2UME_200828
Egyptian God Anime Series To-totsuni Egypt Kami to be Narrated by Tomoya Nakamura
01.September.2020 | ANIME&GAME
Some new information has finally arrived for Frontier Works’s upcoming web anime series To-totsuni Egypt Kami.
Synopsis: To-totsuni Egypt Kami
Who would have thought that the Egyptian gods could be kawaii? Well, that’s exactly what they’ve become in To-totsuni Egypt Kami, a series set in Ancient Egypt where the Egyptian deities, like Anubis, Thoth, Bastet, and Ra live laid-back and relaxed lives. The series is adapted from a popular line of character mascots of the same name.
Japanese actor Tomoya Nakamura has been confirmed as the narrator for the web anime series, whose warm and gentle voice will convey the chilled lives of the Egyptian pantheon of gods.
Tomoya Nakamura – Comment
“I think we’ll see a domino effect with the number of people who will find themselves healed by these adorable and mysteries Egyptian gods. I hope you’re sat back, relaxed, and looking forward to it.”
To-totsuni Egypt Kami main voice cast
The full voice cast for To-totsuni Egypt Kami has finally been revealed, along with comments from the members. Here are some words from the main cast.
Hikaru Midorikawa – Comment
Medjed | Hikaru Midorikawa
“Everything about [Medjed] is riddled in mystery. His movements are bizarre , and nobody can predict what he’s going to do next. And for his finishing move, he can… shoot a laser beam from his eyes? I think for an anime series, the movements of the gods make them that much more charming.”
Nobunaga Shimazaki – Comment
Horus | Nobunaga Shimazaki
“Horus is a very powerful god with the head of a falcon. He’s also a hard worker who works a busy part-time job day and night. He doesn’t get along with Set who he fights with a lot. The world of ‘To-totsuni Egypt Kami’ is really pop and cute, but somewhat mysterious. It would delight be if you enjoyed it in a laid-back manner.”
Hiroyuki Yoshino – Comment
Set | Hiroyuki Yoshino
“The god of destruction. He doesn’t get along with Horus and always tricks and harasses him. But his appearance makes you feel calm… I guess you’ll have to look forward to the anime series to see!”
Kenjiro Tsuda – Comment
Ra | Kenjiro Tsuda
“Ra, the god of the sun. He’s the father of everyone. He likes to sail a lot and bring back souvenirs for everyone, but there’s something more to him… Sit back and look forward to it!”
*Comments translated from Japanese by MMN
Initial Broadcast: December 2020
The series will began airing online this December, including on YouTube. It is being directed by Katsuya Kikuchi (The Royal Tutor), with series composition by Yūichirō Higashide (Fate/Apocrypha; Fate/Grand Order – Absolute Demonic Front: Babylonia), and character designs and animation direction by Suzuna Okuyama (The Royal Tutor). Check out the promotional video below.
Themed cafe in collaboration with Animate Cafe Gratte
Gratte cookie design
Several branches of Animate Cafe Gratte in Japan are collaborating with To-totsuni Egypt Kami to serve themed food and drinks.
To-totsuni Egypt Kami x Gratte
Running: September 19, 2020 – November 8, 2020
Participating Branches: Animate Cafe Shibuya / Kichijoji PARCO / Sendai / Osaka Nipponbashi / Okuyama
©yuka/To-totsuni Egypt Kami Project
To-totsuni Egypt Kami
Initial Broadcast: December 2020
Watch On: YouTube, GYAO!, Bandai Channel, FOD, ABEMA, d Anime Store, U-NEXT
Official Website: https://to-to2ni-anime.jp
UGG® and atmos to Open Concept Shop ‘UGG@mos’ in Harajuku
30.August.2020 | FASHION
Sneaker select shop atmos and UGG® have formed a partnership to open the new concept shop UGG@mos in Harajuku, Tokyo on August 29, 2020.
The shop is focused on fashion-conscious 18-25 year old consumers and mixes together street design with UGG’s® California DNA brand, which itself is a fusion of modern and natural.
The lineup will of course include UGG® brand shoes, apparel, and merchandise, but also limited edition shoes developed for and exclusively sold at UGG＠mos.
To promote the store’s grand opening, UGG® and atmos have collaborated with artist and painter Luise Ono, who is known for her colourful and expressive plant works. Check out the video below.
Ono has not only created UGG®-inspired wall art, but has illustration a special design for a collection of T-shirts that will be sold at UGG＠mos and online at atmos/atmos pink from August 29, 2020.
UGG x Luise Ono Bird Print T-Shirts | ¥6,000 (Before Tax)
Address: 4-31-5 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-19:00
Official Instagram: https://instagram.com/ugg_atmos