MMN Festival 2018: Experience-Based Booths Packed with Japanese Charm
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA was held across the weekend of March 24 and 25 and promoted Japanese culture to the world from Shibuya. The event ended with huge success.
One of the many things attendees enjoyed were the ‘experienced-based booths.’ From traditional Japan to the country’s culture of kawaii, let’s take a look at the line-up of booths that were packed with Japanese charm.
Harajuku Kawaii Market presented by Mynavi baito: Kawaii Culture at Laforet Museum
Japan’s culture of kawaii gathered together at Laforet Museum for MMN Festival 2018. Many of the booths were popular including the accessory booths, DIY booths, and photo spots where people could go for a simple image change by putting on a wig.
Mynavi Baito held a questionnaire for attendees regarding part time jobs. They asked questions like “Do you think your part-time work outfit is cute?” and other kinds of questions you’d only hear at MMN Festival. Those who answered were gifted an original memo pad. Mynavi also presented their Challenge Award onstage in relation to the questionnaire where fashion students were made to develop their own cute part-time work outfits. The students who made the outfits as well as the popular models put on an exciting performance.
DIY: Herbarium & Swag
Asami “Char” Tnabe was invited to host a workshop on how to make “herbariums” with colourful dried flowers and a bottle, and “swags” which are wall decorations made from plants and flowers. It cost just ¥1,500.
DIY: CHACO Hydrangea Accessories
Popular flower accessory shop CHACO held their own workshop. For ¥1,000 people made their own earrings and piercings from hydrangeas, perfect for spring and summer.
DIY: Mug Workshop
Apparel brand “Aymmy in the batty girls” led a ¥1,500 workshop where people got involved in making a kawaii mug with the brand logo and designs with spring and summer items. Aymmy designer Ayumi Seto also joined in the workshop where she showed how to make a cute mug while talking with fans.
Six fortune-tellers active in the media took shifts in fours. Just ¥500 got people an expert 10-minute reading. Lots of people turned up to this booth.
Big Harajuku Debut
Popular hair dye brand FRESHLIGHT hosted their popular campaign for people to make their big Harajuku debut (#原宿デビュー大作戦). They changed up their image with colourful wigs and took photos in the kawaii pink photo booth. Prizes will be sent at a later date to those who joined in the hashtag campaign by posting on social media. The models who performed on stage also stopped by this booth where they were posting plenty of ‘kawaii’ online.
This game challenged people to throw darts onto a map of Japan. Local specialties unique to specific regions were given out depending on which parts of Japan were hit, such as kakeru miso from Nagano and cabbage cider from Gunma.
To win, people had to shoot a ball into a kawaii goal that looked just like a floral headband. Kawaii products from around Japan like accessories and cosmetics were given out depending on how many goals were scored.
OH！江戸ポップ -oh,EDO POP!!-(DODYCO)
People handmade marshmallow fondants, a photogenic dessert that originates from the US. They decorated it with flowers they cut themselves and other bits and bobs to make a castle and street, giving the Edo Period a taste of contemporary Harajuku. Timeless pop Edo desserts were brought to life at the festival.
Clarence Lee Design ～111-HAWAII PROJECT～
Japan’s first collaborative project between a Hawaiian design company that combines Japanese ukiyo-e with Hawaiian motifs and a Japanese enterprise. Thanks to the success of crowdfunding, this project will bring about an array of apparel items fusing Japan and Hawaii, such as aloha shirts with traditional ukiyo-e prints.
Hawaiian jewellery brand Aquabelle prepared a photobooth inspired by Hawaii’s sandy beaches where people could feel like they were in Hawaii from Harajuku, with white sand and hibiscus in the frame!
Hikari TV Dream
At the promotional booth for crowdfunding service Hikari TV Dream, people enjoyed making their own wooden keyholder with the same wood used in the creation of Okawa Kumiko, a brand of furniture from Okawa in Fukuoka that has been designated as ‘an art form to leave behind for the future.’ Hikari TV’s main character Hikari Kaesaru also made an appearance to excite everyone.
NOTO HI BAKARA
Those who rolled up to this booth enjoyed a game of jenga made up of hinoki building blocks. Hinoki building blocks don’t generate bacteria even if a child licks them. The wood acts as an antibacterial and pesticide. The prize included NOTO HI BAKARA ‘essential water’ made with hinoki extract.
Cute Tanuki Don’t Have It Easy Either
Ponkichi is the tanuki who came down from the mountain and just wants to kill, kill, kill humans from the manga series Kawaii Tanuki mo Raku Janai (Hakusensha). The popular foul-mouthed tanuki had his own photo spots where people took photos while hearing abuse from Ponkichi. They also made their own bad-mouth pin badges for free from 12 varieties.
Yuzawaya held a workshop to make popular herbarium piercings as well as resin piercings and earrings. The herbariums combined flowers and oil. Each class lasted 30 minutes and was a hit with people every time. Many people enjoyed making this original accessory.
Tokyo Flea Market
A flea market was held which sold personal items of the stage performers including Natsume Mito, Ayumi Seto, Rinko Murata, Yuru Suganuma, and more. The line-up included items the performers had worn in magazines and on their social media.
Don Quijote Perfume Cosmetics
The Don Quijote booth sold around 30 different brands of perfume. The staff working there were scent experts and offered advice on recommended perfumes like it was a perfume bar. Normally when you buy their perfume you have to pay a fee to get your name inscribed on the bottle, but they offered the service for free at the festival. “D Ting Eau de Toilette” by Akemi Darenogare also made its first Japan appearance.
MOSHI MOSHI NIPPON Market: Experiencing Japan’s Unique Culture for Free
Various aspects of Japanese culture were presented at SHIBUYA CAST. From food to art, sightseeing and moe, everything was enjoyed by Japanese people and foreigners alike.
Delivering Satoyama Spring #tamura
A promoter of local specialities from and sightseeing in Tamura in Fukushima Prefecture. They sell Youchuu Gumi, (¥400) or larva gummies, named after the popular sightseeing spot Kabutomushi Shizen Kansatsu-en. They are shaped like the real thing – the body is Calpis flavoured while the centre is filled with purple blueberry sauce, creating a strange taste. They also sold strawberries, a noted product from Tamura.
Don Quijote – Souvenir Candy
Don Quijote is a super souvenir shop, and at the festival they stocked lots and lots of confections that screamed ‘Tokyo,’ including some of the most popular snacks and common snacks, chocolates, as well as the Tokyo strawberry chocolate daifuku, a defining souvenir of the city.
This booth managed by Keihan Sangyo handled Katsukonmi, a flavourful powdered dashi made bountifully with carefully selected ingredients such as katsuo tuna, mackerel and konbu. People were able to taste test dash stocks that used Katsukonmi. They also have a future line-up planned of new products with plenty of dietary fibres perfect for dieting.
Kyo Baum has stores in Gion, Shimizu and elsewhere and specialises in Uji matcha and soy milk flavoured Baumkuchen. Lotteries were held 3 times each day to win tickets for Kyo Baum, which are the perfect eating-and-walking snack, original masu boxes, and more. There was a huge line for the lottery before it began. The matcha and sugar fondant offers a crunchy texture at room temperature, and a completely different delicious experience when melted.
MOSHI MOSHI Kimono Salon
People had the opportunity to try on kimono with a Harajuku-style spin – lots of colours, eye-catching designs, studs and more. It was free to put on yourself and take a selfie, or ¥1,000 for the staff to help you put it on and take a picture. It cost ¥4,000 to rent the kimono for as long as the booth was open. There were lots of girls enjoying the MMN Festival experience by strolling around Onden Shrine dressed in kimono!
Official Harajuku sightseeing tours were held for foreign travellers by Airbnb. “Hidden Fashion Street Tour” enabled people to enjoy Harajuku fashion, “History Tour” detailed the history of Harajuku, “KAWAII×Food Tour” combined kawaii culture with cuisine, and the “Official Tour” took people around the various MMN Festival areas. The tours were mostly aimed at foreign travellers, but lots of fans turned up at the same time as the tours to see Saki Shibata and the other models working as tour guides.
Creator MIOCHIN held a live painting session called Mio’s World where she illustrated from her colourful pop perspective. This was her first ever live painting. She completed the piece across two days using permanent markers and POSCA markers while interacting with fans.
Maebashi “Kusatsu” Support Booth
A booth promoting the city of Maebashi in Gunma Prefecture, people had the opportunity to enjoy a footbath experience in the image of Kusatsu Onsen – a famous Japanese hot spring resort in Kusatsu – right in the middle of Shibuya. People lined up one by one to rest their tired feet. It became the resting place of the festival. There was also an introduction to professional football club Thespakusatsu Gunma supported by Maebashi city, as well as fliers handed out for Susono.
SHIBUYA FASHION FESTIVAL
SHIBUYA FASHION FESTIVAL.13 was held on March 24th. A lottery was held to win special benefits that could be used at participating stores.
Amato Danshi, the six-member idol unit centred around sweets, worked at their very own café. One of their recommended chocolates was the DEL’IMMO Bon Bons which came with a kabedon (¥1,800). The kabedon is a popular way of expressing love in Japanese media, such as anime, where one person hits (don) the wall (kabe) with one hand and pins someone against it. After receiving a kabedon from the group’s members, customers were fed chocolate. What a heart-throbbing menu!
The number one maid café group Maidreamin set up shop at the festival. For the special “SAKURA Float” (¥1,100 w/ omajinai), the main maids gave cute instructions to power up the item. It was quintessentially ‘moe’ and ‘kawaii’ made with cherry blossom syrup and cherry blossom ice cream. Customers also dressed up in maid outfits and original merchandise was sold. It was a sight to behold seeing customers experiencing maid culture for the first time and really getting into the fun of it, from girls to entire families.
MUSIO, Your Curious New Friend
Musio is your robot friend who came from the future. Equipped with state-of-the-art AI, Musio is able to do things like have natural conversations and express emotions. Everyone chatted with him and had their fortunes told.
The festival took place in 5 areas, and because there was plenty to be enjoyed for free, we saw many people having fun stopping by each location throughout the day.
5 areas, 5 themes. That was MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA. This year was a huge change from last year. How did you find it? Did you have fun?
MOSHI MOSHI NIPPON will continue to promote Japan’s multilayered culture to the world through our website, at events and elsewhere. We post the latest information about events on our website, so don’t forget to stay up to date!
MMN Festival 2018 Report: Idol Stage at Tower Records Shibuya Rooftop SKY GARDEN
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA delivered Japanese culture to the world from Shibuya. The event saw 16,000 people attend across the two-day period to experience a new kind of Japanese festival.
This report will cover the Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL” event that took place at SKY GARDEN on the rooftop of Tower Records Shibuya, a place which which has built a history of music in Shibuya.
Idols are one aspect of Japanese culture that Japan can boast to the world. The event showcased a line-up of idols groups that MOSHI MOSHI NIPPON (MMN) want to introduce to the world. Let’s take a look at the idol stage which was packed full of Japanese ‘kawaii’!
Kicking off the performances on Day One was two-member idol unit C-Style from the city of Kisarazu. They left a strong impact on the crowd dressed in red and blue sailor outfits and donning sunglasses.
Next was another two-member unit, Kus Kus. Their perfectly coordinated choreography captivated the audience as they danced to the tune of easy-listening electro pop.
Wyenra were the third act. If you were to divide shadows and sunshine they are a group who certainly bring the ‘shadow,’ wrapping the crowd with the dark side of springtime weather.
The fourth group were dancing rock idols QUEENS. Wyenra debuted this year on February 10th while QUEENS debuted on January 31st. You would never know these groups had formed so recently with their magnificent performances.
As the sun started setting on SKY GARDEN, Jewel☆Neige stepped onto stage wearing dazzlingly beautiful white and silver outfits. The audience made a huge display of their excitement with the group’s unshakable performance.
Act number six was 5-member group CY8ER. There was a sense of mutual elation with everyone gathered in the crowd with the group’s Japanese-esque-incorporated future bass songs with easy choreography that even first-timers seeing the group could copy.
The seventh group on stage was Nankini! Unfortunately, one member was unable to make it, but the remaining two put on a thrilling performance with everything they had. If you wanted to see them three of them together then be sure to check out another one of their events.
The final idol group of Day One was Yamakatsu whose fired up performance also had the people in the crowd psyched and singing as they wrapped up the day with the right amount of exhilaration.
The top batters for Day Two were C-Style once again. For the second day the members wore special green happi coats which had the Japanese character ‘mo’ (も) on the back.
Following them was NEO JAPONISM who made their debut in December 2017. Their ‘neo’ sound had the crowd pumped. Their outfits had a mode taste to them and incorporated a traditional Japanese style which looked pretty even on an outdoor stage.
Act three was Yamakatsu who also performed on Day One. They put on a galvanizing performance to even more people this time. And although they didn’t perform it on this day, people are looking forward to their new single distopia set to hit shelves on April 17th.
Next was The Dance for Philosophy for which over 400 people turned up to the roof. The group wowed the packed venue with their funk numbers and outstanding vocal abilities.
PPP!PiXiON were next to grace the stage. Despite one member graduating from the group leaving them with four members, there was some serious support from the fans as each of them put on an energetic performance.
Sakidori Hasshinkyoku who went on stage as the sixth act began their performance with their song Karimen Destiny which was released in February. They wrapped up their setlist with their staple track Gimirepa and brought much excitement to the floor.
Following them was APPARE! Harajuku who are tied to the same studio as Sakidori Hasshinkyoku. Their setlist also inevitably livened the atmosphere, and their final song Harajuku Sunny Day had the crowd so pumped as if the building was going to fall down.
As night turned and the rooftop turned to black, the progressive sound and singing abilities of the four members from sora tob sakana established their style as unique – even in the idol world.
Pulling the curtains shut on Day Two was idol group Lovely Doll. The performance from the seven members was the kind of performance you’d expect from such a seasoned group. They finished up Day Two with Calendar Girl which was voted as the number one most popular song amongst fans.
MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018
MMN Festival 2018 Report: Onden Shrine – Bon Odori and an Array of Ennichi Food
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA promoted Japanese culture to the world from Shibuya. Over the course of two days, MMN delivered a new kind of Japanese festival to 16,000 people.
In this article, we report on Onden Shrine – one of the four areas of the festival – where the gods of Harajuku are enshrined. Let’s take a look at the line-up of performances for the stage area as well as the variety of booths!
Satsumasendai Odoridaiko opened the stage with a team made up entirely of women who struck their drums like thunder. Dressed in traditional outfits, the traditional sound of their drums rippled through across the event.
The members of maid café group Maidreamin put on a full-force idol performance, captivating the crowd with their catchy music and kawaii dance moves!
Next on stage was kendama performer EASY, who is also active overseas too. His skilful performance with his kendama – a toy enjoyed by both children and adults – garnered him huge rounds of applause.
Then it was character DJ time, which all the kids had been waiting for! Shimockey of Shimo-Kitazawa and Coroton of Gunma Prefecture were there to entertain. They both sang and danced together with the children! Shimockey and Coroton were also very popular outside DJ time too.
Last on stage was Ukon Takafuji of YUMENOYA for the Japanese dance show. At the end, all the performers, attendees and venue staff joined in with Bon Odori dancing! Everyone got involved from children to adults, overseas tourists and the character DJs.
Harajuku Rainbow Cotton Candy
The colourful cotton candy store from Takeshita Street in Harajuku TOTTI CANDY FACTORY served up a special event-only menu. They sold a numer of things, including TOTTI Rainbow (¥800) which was a combination of 5 flavours: plain (white), strawberry (red), carbonated (blue), and lemon (yellow). Cotton candy is a common treat sold at shrine food stalls, but TOTTI give a Harajuku spin to it. People carrying cotton candy around Onden Shrine really decorated the area.
Mizuhiki artist Kaori Funaki was invited to hold a workshop for people to create ‘mizuhiki’ which are special cords that tie envelopes used for monetary gifts. There was also individual mizuhiki related merchandise on sale, such as chopstick rests.
Global Kendamas Network was established to help spread the use of kendama, a popular sport originating from Japan that has given rise to pros around the world. Kendama performer EASY performed on stage, kendama for pros were sold, and people tried out kendama themselves.
Onden Shrine Omamori
Omamori and other items are sold at Onden Shrine. The god of beauty is enshrined at Onden Shrine, so the small, round omamori charm for “Beauty” (¥500) was very popular amongst girls. With foreign tourists, the omamori for “Victory” was popular.
Learn Shrine Etiquette
As part of the Harajuku tours by Airbnb which began and finished at SHIBUYA CAST, people were taught the proper manners and etiquette to praying at Japanese shrines, including about torii gates, temizuya, hishaku, and the main shrine building. Foreign tourists with an interest in Japanese culture were happy to get involved.
Frisbee Strike Out
At this booth, people had to throw a frisbee 6 times. When they got 1 line of bingo they picked one item they liked, and when they got 2 lines they picked two. Even if people didn’t get bingo, awards were still handed out to participants. The line-up included regional Japanese specialties such as “Soy Sauce Mochi” from Oita Prefecture and staple souvenir from Fukushima Prefecture “Brown Sugar Manju”.
Target Practice Game
The target practice game is common at Ennichi, but this was a special MMN Festival version. People had 5 shots per turn, and depending on how many targets they shot down, the number of prizes would change. Those who couldn’t land a shot weren’t left out however and were gifted low calorie chocolate. Prizes included tins of oden, tom yum flavoured okaki, and more.
Did you enjoy the events at Onden Shrine? We took elements from traditional Japanese matsuri festivals and put a MOSHI MOSHI NIPPON spin on them. During the Onden Shrine events, we were able to receive cooperation from local people and those associated with the shrine prior to the festival until the end of the festival.
MOSHI MOSHI NIPPON would like to continue holding even more events in the future where locals and those visiting Shibuya and Harajuku can have fun together.
MMN Festival 2018 Report: Natsume Mito Helps Children Paint Day Care Center for Happy Wall Project
On March 24th for MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, Japanese paint company ROOMBLOOM held the Happy Wall Project which they have been doing since 2014, an activity that contributes to society.
The Happy Wall Project is a volunteer project based on the idea of enrichening one’s life even more through painting. The first run was held at Hiratsuka Children’s Center and has since made its way to 21 educational facilities and welfare institutions across Japan.
With backing from Shibuya City and the Shibuya Tourism Association, ASOBISYSTEM, who produce the MOSHI MOSHI NIPPON FESTIVAL, held the Happy Wall Project as a workshop for children at Mirai∞LABO KIDS, a daycare facility located on Cat Street in Ura-Harajuku, to promote the growth and prosperity of Shibuya and Harajuku.
On the day, enrolled students and graduates of Mirai∞LABO KIDS worked with children with Down’s syndrome and autism who are members of the painting group atelier A as well as people associated with Nippon Paint Holdings to create a picture book amongst other arty things. Natsume Mito also received approval to get involved.
The project they worked on was painting 3 of the walls at Mirai∞LABO KIDS. They didn’t use monochromatic colours for the biggest wall – they painted a circus tent. This is the symbol of the institution. Circus members have an unbroken fighting spirit. They challenge themselves to things other people don’t. These are all indispensable elements children must possess. There’s a hope in the center to one day give birth to someone who will go on to work in the circus after leaving.
Natsume Mito spoke with the children to decide on what paints to use for the colour scheme of the circus tent. Instead of strong, darker colours, they decided to go with lighter pastel colours so that the children can feel calm. It was quite a challenge however as there were 189 paints to choose from. For the circus tent they chose “Birthday Present” pink, “ALOHA!” light blue, and “Grass Hopper” green. For the sides of the wall they used “Little Kiss” cherry blossom colour. The colour names were all unique and exciting.
The smaller children began painting first. There were children who had fun using their hands instead of paint brushes to put hand prints on the wall. Smaller details and parts of the painting that were higher up were left to the older children. People of all ages worked together and helped each other out, and after about an hour, the paint project was completed.
When it came to snack time to wait for the paint to dry, Natsume Mito played hide and seek with the kids. A sense of connectedness through working together rang through the room. It was a warm atmosphere, and the laughing never stopped.
After tearing off the masking tape the painting was complete. The adult guardians who watched over the work applauded everyone for their admirable efforts.
The daycare center was now bright thanks to the paint job. And a picture of a new circus tent was now in the room. The children will likely never forget about the place they helped decorate.
▼Check out this video which captures footage from the day.
MMN Festival 2018 in Shibuya: Laforet Museum Harakuku – Day 2 Report
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA was held across two days where Japanese culture was delivered to the world from Shibuya.
As the gentle spring air embraced us, the Harajuku Kawaii Market saw at Laforet Museum Harajuku its second run on day two of the festival, with more appearances from hugely popular models and artists.
Kicking off the stage events for Day 2 was Rikako Ōya (Babyraids Japan), Ellie, Yuri Suganuma, Ema Tanioku, and Yuna Yabe who held their talk session A Lesson on Being Photogenic. The six photo experts looked pictures from their articles on the MOSHI MOSHI NIPPON website while giving tips and tricks on how to make yourself more Instagrammable.
Chamereon Takeda returned once more to the stage for day to with her Zodiac Sign Rankings. Hikari Shibata had her fortune told with western astrology and tarot cards. Hikari herself loves fortune telling. According to her tarot reading, “If you’re crazy about something you won’t be able to escape, but if you think before you act, you will have good fortune.”
At the end of the talk session, the horoscopes for April were announced. 1st place went to Cancer. Everyone in the audience, too, was happy to hear the ranking list.
Next on stage was the Fashion & Hair Dye Talk Session with Hikari Shibata, Yuri Suganuma & MIZUKI (KORD) presented by FRESHLIGHT. Popular models Hikari Shibata, Yuri Suganuma and MIZUKI (KORD) welcomed guest Michelle, who’s influential in China. The four of them chatted about their experiences with hair dyeing as well as their recommended hair colours for spring.
Michelle was asked about the hair dyeing scene in China. She said that light colours are popular over there during spring. It’s common to see a lot of people with pink hair, the same as in Japan. On the FRESHLIGHT website there’s a video of MIZUKI skilfully demonstrating how to dye your hair, so be sure to check it out.
Amato Danshi were last on the list for the first slot. There was a real sense of oneness with the audience as if the hype from day one still lingered! During their high-tempo song Chocolate, the guys surprised everyone by throwing actual wrapped chocolate into the crowd. Everyone went crazy!
After a short break, Noah Satou and Ren Koseki opened the stage for the second slot. Their talk session centred around their Recommended Spring Cosmetics, where they introduced a variety of cosmetics from high brand to low price. It seems like the two of them are into coral this spring. They said that it can be used for a much more toned down look compared to pink.
Mynavi Baito presented their Challenge Award again on stage. Three teams of fashion students were challenged to create cute part-time work outfits which were worn on stage by Yuri Suganuma, Mei Nagasawa and Anna Yano. Team 95 created an izakaya outfit, Team Hikari produced a gas station uniform, and Team Twinkle served up moving-company couture.
The audience made their vote and Team Hikari came out on top as winners this time! One big point about their outfits was how it echoed not only the kawaii of Harajuku, but of Japan. The three of them, all born in 1995, have gotten along and been on the same wavelength since they started designing the outfit. Their victory smiles left a big impression.
A huge cheer welcomed MAGiC BOYZ onto the stage, a hip-hop group formed of three high school DJs Toma, Ryuto and Mahiro, and elementary school DJ Joe. To begin the set, the audience did some call and response with Joe, shouting “Majibo!” (short for MAGiC BOYZ) and “Kawaii!” Their passionate Japanese rap cemented their performance as the most enthusiastic, high frenzy of the day.
Yutaro stepped onto stage next to answer people’s questions in his Q&A segment. He answered everyone’s questions honestly, such as “Where did you plan your first trip to?”, “If your boyfriend’s fashion style is uncool, how should you get him to fix it?” and “What type of girl do you like, and what hairstyle?” Everyone was absorbed in his answers.
The final event to wrap up the stage was Learn Japanese Spring Trend Styles with Shibasaki & Rinko♡. Saki Shibata and Rinko Murata introduced co-ords using their own personal items and offered suggestions and tips.
A flea market was also held on stage where people could enter a lottery to purchase personal items from models that attended the festival. People that bought Saki and Rinko’s items were overjoyed after hearing them tell the story behind each one! Harajuku Kawaii Market took place on March 24th and 25th. It promoted Japan’s kawaii culture from Harajuku and proved a roaring success.
MMN Festival 2018 in Shibuya: Laforet Museum Harajuku – Day 1 Report
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA is currently being held across Saturday March 24 and Sunday March 25, serving Japanese culture to the world from Shibuya. Day one ended with huge success. Laforet Museum Harajuku, one of the four areas of the festival, was home to the Harajuku Kawaii Market take place, an event themed on the concept of “Find Japanese Kawaii♡”. The market was lined with a whole host of booths where people got up close with Japanese fashion, beauty, fortune-telling, DIY and more. But that’s not all.
The stage was graced by models heavily active in Harajuku-style fashion magazines, popular social media influencers, and others, all of whom shook the house.
Kicking off the stage performances was none other than Amato Danshi, a six-member male idol group whose concept centres around sweets and candy. “We want to spread the greatness of sweets even more!” They sure weren’t lying with those words, as the guys surprised the audience by gifting everyone sweets during their set. Things got really exciting during their high-tempo track Shu Cream (“Cream Puffs”) as the crowd joined in with the group members in some seriously energetic dancing!
With excitement still rippling through the room, “Mynavi Baito presents Challenge Award” was next on stage. Nine fashion students were split into teams of three who were challenged to create cute part-time work outfits to promote to the world. Yuri Suganuma, Mei Nagasawa and Anna Yano stepped out onto stage and presented the outfits by wearing them. Team 95 created an izakaya outfit, Team Hikari produced a Gas Station uniform, and Team Twinkle served up moving-company couture.
The audience were made to vote for a winner with a raise of hands. The winners of the Challenge Award were Team Twinkle and their mover outfit! They went away with a cash prize of ￥100,000. Tears were even seen from the team upon hearing the announcement. It was a moving stage event – you could see their passion and how hard they had all worked.
Natsume Mito put on her fashion show where the tender and slightly mysterious world of Tomonori Taniguchi’s picture book Bulldog Tantei to Kieta Hoshi (BUNKEI Co., LTD.) was brought to life with performances from Japanese models Akari Abe, Manaka Arai, Alice Ikeda, Anna Kawamura, Aino Kuribayashi, Saki Shibata, Yuri Suganuma, Ema Tanioku, Eri Tanioku, Chie Tsuji, Rinko Murata and Una while Natsume Mito read the book aloud.
Natsume wore a smile of joy on her face when the fashion show came to an end. She announced, “It was a challenge to bring to life and convey something that you imagine in your head. I want to go on to create the opportunity to produce more picture book stage shows!”
The first slot of performances came to a close and led into slot two. Youtuber Megane and models Yoshiaki and Michi were invited as guests for a talk session. They showed lots of private photos while giving backstory to each of them. They also blurted out frank insights into each of the pictures which had people in stiches.
In a talk show with popular illustrator Fusedy and Koseki Ren, the two of them gave their cherished opinions of the topic of romance. It was very much a talk between two people who have known each other for 4 years. They were on the same wavelength. It was a girl-talk which showed no sign of stopping as they chatted with plenty of “I know, right!” and “Tell me about it!” moments as Ren empathised with the contents of Fusedy’s book.
Next on stage was none other than Rilakkuma! To realise Shibuya’s recent appointment as a city for international tourism and culture, an inauguration ceremony was held on stage to name Rilakkuma an official Shibuya Tourism Ambassador!
Seeing that had people sighing in adoration with accompanying exclamations of “kawaii.”
With three more stage events wrapped up, it was time to move on to slot three. The first of the performances was the “Fashion & Hair Dye Talk Session with Ren Koseki, Hikari Shibata, Yuri Suganuma, Ayumi Seto and MIZUKI (KORD)” presented by FRESHLIGHT. Popular models Ren Koseki and Ayumi Steo, as well as popular stylist MIZUKI (KORD), chatted about their experiences with dyeing their hair, recommended hair colours for spring, and more.
that when it comes to spring, it’s all about warm colours. When you want to shake things up a bit for going out during spring break, why not go for an easy and comfortable image change with hair dyes from FRESHLIGHT?
Fortune-teller Chamereon Takeda read Mei Nagasawa – who loves spirituality and going to shrines – for romance and work in her “Love Compatibility Rankings: Zodiac Signs” session. Chamereon Takeda used western astrology and tarot readings for Mei, who was interested in her marriage partner. She was told “Your luck will increase for both romance and work starting this autumn. It will be a time where you form a bond with someone you need, and break away with someone you don’t.”
In the second half of the show, Chamereon Takeda also announced the rankings for love compatibility for each zodiac sign. Coming in 1st place was the Taurus! The scene of people devouring the demonstration was a sight to behold – as if people really wanted to hear their destinies.
The final act of day one was a talk session with Saki Shibata, Ayaka Segawa, and Rei Maruyama. The three of them work as a model, artist & nurse, and performer respectively. Their open and honest discussion focuses on their careers. The conversation got pretty lively as expected from three friends!
That’s it for day one at Harajuku Kawaii Market. Look forward to the performances on stage on day two!
MMN Festival 2018 Report: Natsume Mito Produces and Performs First Show “Tobidase! Picture Book Show 〜Storytime With Natsume Mito〜”
MOSHI MOSHI FESTIVAL 2018 in SHIBUYA was held in Shibuya and Harajuku on March 24th and 25th. On Saturday March 24th, model and artist Natsume Mito held her first ever fashion show Tobidase! Picture Book Show ～Storytime With Natsume Mito～ at Laforet Museum Harajuku.
Natsume Mito fully produced the fashion show which was themed on Bulldog Tanei to Kieta Hoshi (BUNKEIDO Co., LTD.), a picture book by Tomonori Taniguchi. The story is as follows. The stars have disappeared from the sky. During this time, a letter arrives for the bulldog detective requesting he search for the lost stars. He accepts and heads out to find them. He’s able to locate them, but why did they disappear, and who sent the letter…? This exciting story is full of heart and can be enjoyed by kids and adults alike.
Natsume Mito read the story aloud while a cast of Japanese models brought the world of the book to life through fashion. Models that performed included Yuri Suganuma, Ema Tanioku, Eri Tanioku, Aino Kuribayashi, Chie Tsuji, Abe Akari, Saki Shibata, Rinko Murata, Manaka Arai, Alice Ikeda, Una, and Anna Kawamura. Natsume Mito styled the outfits in the image of everything from the bulldog detective to the animals, moon and stars. The models were immersed in their roles and walked and posed as directed.
Bulldog Detective (Eri Tanitoku) & Gorilla (Rinko Murata)
Bulldog Detective (Ema Tanioku) & Owl (Una)
Bulldog Detective (Ema Tanioku) & Starfish (Saki Shibata)
Bulldog Detective (Eri Tanioku) & Stars (Yuri Suganuma, Chie Tsuji, Aino Kuribayashi, Akari Abe, Rinko Murata, Manaka Arai)
At the end of the show, the models that performed spoke with the stage presenter Rei Maruyama and gave their thoughts on this first ever fashion show.
Anna Kawamura (Tortoise): Beret – Caorinomori / Hairband attached to hat, Brooch – Barairo no boushi / Bootsu – gREEN DOT / other personal items UNA (Owl): Innerwear, Jacket, Fringe Skirt – Barrack Room / Tulle Skirt – Gaijin / Hat, Choker – MARTE / other personal items Yuri Suganuma (Star): Neckband – SPINNS / Lace Pants – gREEN DOT / other personal items Chie Tsuji (Star): One Piece, Shoes – daidai / Camisole One Piece – Barrack Room / Necklace – CA4LA Bridal / other personal items Ema Tanioku (Bulldog): Shoes – daidai / other personal items
Eri Tanioku (Bulldog): Jacket, Shoes – HUG / Blouse, Hat – SPINNS / other personal items Alice Ikeda (Moon): Belt – HUG / Pumps – gREEN DOT / other personal items Manaka Arai (Star): One Piece – MARTE / Hair Accessory – CA4LA Bridal / Pumps – Gaijin / other personal items Rinko Murata (Star): Lace Gown – Barrack Room / Shoes – RANDA / other personal items Saki Shibata (Starfish): One Piece – gREEN DOT / Neckband, Pumps – Gaijin / Hair Accessory – CA4LA Bridal Aino Kuribayashi (Star): One Piece – Gaijin / Lace Top – gREEN DOT / Hat – Barairo no boushi / Hairband attached to hat – Caorinomori / Sandals – RANDA
Natsume Mito Comment:
“I went and produced a show that combined a picture book with fashion. This was my first time doing this, so I was worried perhaps due to my own self-satisfaction. I was finally able to feel relief after hearing claps from people who came to watch (laughs). Thank you so very much to everybody who came! And to all the models who performed too. I’m happy that the outfits I put together went perfectly with everyone. I can see once again how difficult it was to convey what was in my head to the staff too. It was a very good learning experience. I want to try creating another stage show that conveys the wonder of loving picture books together and the fun of fashion!”
Tobidase! Picture Book Show ～Storytime With Natsume Mito～ wrapped up with much success. Look forward to the many things Natsume Mito will challenge herself to next!
Outfit Co-Operation: Gaijin / CA4LA / Caorinomori / gREEN DOT / SPINNS / daidai / HUG / Barairo no boushi / Barrack Room / MARTE / RANDA
Japanese Tea Flavoured Shaved Ice For Takeout at Susumu Chaya in Tokyo and Kagoshima
11.July.2020 | FOOD
Japanese tea shop Susumu Chaya started up a takeout service for shaved ice on Tuesday (July 7) at all of its branches including in Kagoshima as well as Jiyugaoka and Shibuya’s DESCENTE TOKYO in Tokyo.
The shaved iced takeout service was originally only available at the two Tokyo branches, but now customers in Kagoshima can enjoy the tea-flavoured desserts.
Matcha Shaved Ice: ¥750 (Before Tax)
Made using Susumu Chaya’s “koicha,” a rich and full-bodied matcha variety.
Houjicha Shaved Ice: ¥750 (Before Tax)
The houjicha shaved ice is made using only first-grade tea leaves picked by Susumu Chaya. It has a refreshing taste.
The shaved ice can be ordered for takeout or eaten inside the cafes. Enjoy the full flavour of Japanese tea coupled with a refreshing portion of shaved ice.
Susumu Chaya Kagoshima
Address: 27-13 Uenosonochō, Kagoshima-shi, Kagoshima Prefecture
Opening Hours: 10:00-18:00
Access: 8-minutes on foot from Kagoshima-Chūō Station
Susumu Chaya Tokyo Jiyugaoka
Address: 1-25-5 Jiyugaoka, Meguro-ku, Tokyo
Opening Hours: 10:00-19:00
Closed: Every 1st and 3rd Wednesday of the month
Access: 3-minutes on foot from Jiyugaoka Station’s front entrance via the Ōimachi Line
Susumu Chaya DESCENTE TOKYO Shibuya Meiji Dori
Address: 6-19-21 Jingumae, Shibuya, Shibuya-ku, Tokyo
Opening Hours: 10:00-20:00
No Fixed Holidays
Access: 4-minutes on foot from Exit 16 of Shibuya Station
Official Website: https://susumuya.com/
Sanrio Characters Come Together at Tokyo’s New POWDER ART CAFE HARAJUKU
The new limited-time character cafe POWDER ART CAFE HARAJUKU is set to open in Harajuku, Tokyo from July 15, 2020 to mid-January 2021.
From July 15 to mid-October, the cafe will be centred on the Top 10 characters of this year’s Sanrio Character Ranking, an annual event where fans around the world can vote for their favourite Sanrio characters. The cafe will subsequently celebrate the 45th anniversaries of both My Melody and Little Twin Stars until mid-January next year.
At POWDER ART CAFE HARAJUKU, where the customers can draw their own designs on their orders, like latte art, Sanrio fans can look forward to a super cute menu line-up inspired by the adorable character roster.
My Melody Sweet & Sour Strawberry Shaved Ice
Tuxedo Sam Seafood Coquille Plate
If you’re visiting Harajuku any time up to January next year, be sure to stop by POWDER ART CAFE HARAJUKU to make your own kawaii Sanrio character dishes.
POWDER ART CAFE HARAJUKU
Address: IMON Bldg. B1F, 6-3-9 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-21:00 (Last Orders 20:00)
Official Website: https://k-tanuma.com/company#04
Kiki’s Delivery Service, Princess Mononoke & Other Studio Ghibli T-Shirts to be Sold at GBL MIYASHITA PARK in Tokyo
GBL, an online clothing company whose stock features designs from Studio Ghibli’s animated feature films, is set to open its first store at MIYASHITA PARK in Shibuya, Tokyo on July 28, 2020 inside RAYARD MIYASHITA PARK.
MIYASHITA PARK is a shopping complex filled with shops stocking high quality products. GBL MIYASHITA PARK will sell a range of fun, exclusive Studio Ghibli t-shirts with designs taken from popular films from the studio.
The theme of this year’s line-up is t-shirts that have a “second-hand” design to them. There are 28 t-shirts to choose from including colour variations. Six of these are exclusive to GBL MIYASHITA PARK.
Nausicaä of the Valley of the Wind T-Shirt (Pure White): ¥4,880 (Before Tax)
Princess Mononoke T-Shirt (Grey): ¥4,880 (Before Tax)
Kiki’s Delivery Service T-Shirt (Red): ¥4,880 (Before Tax)
The range is made from soft cotton and is inspired by American style t-shirts. To reduce the collar from stretching over time, twill tape is wrapped around the neck part of the t-shirt. The t-shirts are also stone washed during the manufacturing process to ensure they are both soft and have that ‘used’ quality to them.
Laputa: Castle in the Sky T-Shirt (Grey): ¥4,880 (Before Tax)
Porco Rosso T-Shirt (Black): ¥4,880 (Before Tax)
Whisper of the Heart T-Shirt (Navy Blue): ¥4,880 (Before Tax)
Sizes come in Small, Medium, Large, XL, and XXL. The collection is a must-have for any fan of Studio Ghibli.
GBL MIYASHITA PARK
Address: MIYASHITA PARK South (Floor 3F), 6-20-10 Jingumae, Shibuya, Tokyo
Opening Hours: 11:0021:00
No Fixed Holidays
*You must book in advance to visit RAYARD MIYASHITA PARK
GBL Brand Website: http://www.gbl.tokyo
Harajuku’s Fresh Cream Shop MILK Releases Milky Soft Serve Parfaits For Summer
08.July.2020 | FOOD
MILK, a fresh cream shop in Harajuku, is set to hold a new summertime fair this year called “Milky Soft Fair” which will begin on July 8, 2020.
From Left: Kiwi ¥650 / Peach ¥650 / Strawberry ¥650 / Mango ¥650 / Condensed Milk Coffee Jelly ¥630
MILK’s “Milky Soft Serve Parfait” usually only comes in one simple flavour, but for the Milky Soft Fair, they are serving up juicy mango, strawberry, and kiwi flavours, fruity peach, and bitter coffee jelly. The summery parfaits are made with fresh cream, fresh fruit, and rich soft service ice cream. The perfect dessert for keeping cool in the hot Japanese summer!
Address: THE SHARE 1F, 3-25-18 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-19:00
Official Website: http://milk-craftcream.com/
Experience Shibuya Online With Airbnb and PLAY! DIVERSITY SHIBUYA’s Special Website
05.July.2020 | SPOT
PLAY! DIVERSITY SHIBUYA and Airbnb launched a new website on July 2 which lets people experience Shibuya tourism and all things Shibuya online.
The online project comes in response to the economic slump that Shibuya has faced as a result of COVID-19 which has meant less tourism. The website will feature a host of unique content that captures the essence of the Shibuya experience.
The first entry to the website will see KABA taking users on a virtual walk through the city of Shibuya. KABA, an activist for the LGBTQ community in Japan, was appointed as an official Tourism Ambassador of Shibuya this year. As well as this, the energetic Akkun, another Shibuya Tourist Ambassador and influencer amongst Shibuya’s youth, will also be hosting a “Shibuya Sake School.” There is much more content to enjoy right now too, and the website is set to expand even more.
Other features include the “WANDER COMPASS” which lets users learn about Shibuya’s history and visit local spots through a virtual tour, and Shibuya TSUTAYA O-EAST’s own DJ Bar “AZUMAYA” is showcasing how to make Japanese cocktails using various Japanese ingredients and spices.
Visit Shibuya from the comfort of your own home using Airbnb and PLAY! DIVERSITY SHIBUYA’s special new website.
New York Ramen Bar Kuro-Obi to Open First Japanese Branch in Shibuya
05.July.2020 | FOOD
New York-based ramen bar Kuro-Obi has announced that it’s opening it first Japanese branch in the food hall of Shibuya’s new shopping centre RAYARD MIYASHITA PARK on August 4, 2020.
Kuro-Obi was established in New York back in 2014. To date, it has opened 6 branches across the US as well as one branch in Singapore. It specialises in “tori paitan”, a silky chicken-base broth. The new Japanese ramen bar will serve many different tori paitan ramen dishes takeout style, which is common in the US. All ramen served here is served in paper cups rather than bowls, so it can be eaten both in the food hall or taken away.
Added to the rich soup broth and noodles is moist chicken char siu, soft-boiled egg, negi spring onion, and fried onion chips. The black pepper used adds a kick to the overall flavour. Thick noodles are also used.
“Ramen is Freedom” is the theme of Kuro-Obi’s brand in Japan, with which they aim to challenge the new possibilities of ramen.
Kuro-Obi MIYASHITA PARK
Grand Opening: August 4, 2020
Address: MIYASHITA PARK South 3F FOOD HALL, 6-20-10 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-23:00 (Last Orders 22:30)
Official Website: https://kuroobi-ramen.com/
Cute Bear Pancakes Whipped Up at IMADA KITCHEN in Tokyo’s SHIBUYA109
30.June.2020 | FOOD
IMADA KITCHEN in SHIBUYA109 has teamed up with Hattendo Cafe to co-create the new “Torokeru Kuma-san Pancakes” (Melty Mr. Beat Pancakes) which will be served from July 1, 2020 to August 30, 2020.
IMADA KITCHEN is a food project that aims to create original food in Shibuya. Together with Hattendo, a Hiroshima brand known for its incredible cream pastries, they have created a super cute bear design pancake. Bear designs are popular with young girls in Japan.
Torokeru Kuma-san Pancake: ¥450 (Before Tax)
The fluffy pancakes are filled with melt-in-the-mouth, handmade custard cream, meaning a single bite lets you enjoy both the moist texture of the pancake and the melty drizzle of the custard cream. Your mouth is instantly filled with flavours of maple syrup and egg, which when combined with the accompanying berries makes for a sweet amalgamation of deliciousness.
Torokeru Koro Tama Kuma Sandwich: ¥450 (Before Tax)
Normally, you would have to go to Hiroshima to try Hattendo Cafe’s “Torokeru Koro Tama Kuma Sandwich,” but now it will be available to try at IMADA KITCHEN. Made with the cafe’s “cream bread,” this moist sandwich is filled with egg salad, korokke, and cabbage for a hearty meal.
Location: MOG MOG STAND (SHIBUYA109 Floor B2F)
Official Website: https://imada-kitchen.jp/
See KAWAII MONSTER CAFE HARAJUKU’s New MONSTER X Girls
25.June.2020 | FOOD
KAWAII MONSTER CAFE HARAJUKU has announced MONSTER X, a new roster of characters who are like sisters to the cafe’s MONSTER GIRLS and are personifications of popular areas in the cafe: Mushroom Disco, Bar Experiment, and the Mel-Tea Room.
The theme and decor of KAWAII MONSTER CAFE HARAJUKU imagines customers inside the belly of a monster. But this is no ordinary digestion, as customers are pulled into a crazy and vivid world of colours. The cafe is split into various areas where you’ll find the new MONSTER X girls: the colourful mushroom forest Mushroom Disco welcomes MUSH, the bewitching jellyfish Bar Experiment says hello to JELLY, and the candy-filled Mel-Tea Room beckons MELTY. Let’s take a look at who these MONSTER X girls are.
MUSH’s theme is “Cheer.” Her dress and hairstyle is fitted with lots of round mushrooms. She’s here to cheer everybody up with the power of her vivid, Harajuku-esque colours.
Area: Mushroom Disco
Mushroom Disco is a giant forest of colourful, poisonous mushrooms and plants from outer space.
JELLY’s theme is “Deep.” Her dress and hairstyle personifies the bar which take son the image of a luminous deep sea jellyfish. Her glittery cool beauty will captivate all who see her.
Area: Bar Experiment
An enormously bright, glistening jellyfish has wrapped itself around this bar which also couples as a laboratory where people can experiment with different drinks.
MELTY’s theme is “Sugary.” Her name speaks for her droopy dress and hairstyle which looks like it’s melting. She will heal all with her sweet and overwhelming aura.
Area: Mel-Tea Room
Follow the ants along the sugar trail and you’ll find the tea party room adorned with ice cream, chocolate, and macarons.
Fashion x Entertainment x Virus Precautions
KAWAII MONSTER CAFE HARAJUKU will continue to entertain customers while taking all the necessary COVID-19 precautions. The staff will coordinate masks to their outfits fitting of the KAWAII MONSTER CAFE while still paying respect to the spirit of Harajuku’s fashion style which encourages people to enjoy fashion however they like. When you look back at the history of Harajuku’s street fashion, decorative masks and gas masks have always been around, so it will be business as usual at the KAWAII MONSTER CAFE.
Jokin Dance (Bacteria Elimination Dance)
Before your meal at the KAWAII MONSTER CAFE, the MONSTER GIRLS will pay a visit to your table and invite you to join in doing the Jokin Dance (Bacteria Elimination Dance). KAWAII MONSTER CAFE HARAJUKU is an entertainment restaurant, and so it can make even taking precautions against something like COVID-19 a fun time.
Yuri!!! on ICE x Sanrio Characters Come Together at a Themed Cafe in Tokyo
LEGS COMPANY has revealed that it is opening a Yuri!!! on ICE and Sanrio fusion themed cafe called “Yuri on Ice x Sanrio Characters Cafe 2020” in Shibuya, Tokyo for a limited time from August 6, 2020.
Yuri!!! on ICE is a sports anime series centred on figure skating. It was produced by MAPPA and directed and written by Sayo Yamamoto together with Mitsurō Kubo. The series received rave reviews from anime watchers and the figure skating community.
LEGS COMPANY brought this collaborative cafe to Tokyo and Osaka once before back in September and October of 2017. The collaboration is set to return this summer, with this year’s theme centred on an ice cream stand. The menu is made up of themed dishes, drinks, and desserts. Let’s take a look at just some of the items on offer.
A Select Look at the Menu
Utopia Akatsuki Simmered Cutlet Plate: ¥1,599
A Yuri!!! on ICE classic, this katsudon dish is served in a separated style.
Borscht Plate: ¥1,599
Borscht is a Russian dish that appears in the show, and in this plate it’s served as a main. Enjoy together with the sour cream.
Paella Plate: ¥1,599
A Spanish dish that appears at the end of the show, served with fish, sauce, and a side of gazpacho cold soup.
Pancake & Ice Cream Plate: ¥1,399
Enjoy a mix of sweet and sour flavours with a fruit and whipped cream-topped pancake and ice cream. You get to pick your favourite character for your ice cream.
Tiramisu & Ice Cream Plate: ¥1,399
You can choose your favourite character with the bittersweet tiramisu too.
Soda Float: ¥989 (Bottom Left: Strawberry / Middle: Melon / Right: Blue / Top Left: Cola / Top Right: Coffee)
Stickers (14 Designs): ¥400
Mini Towels (3 Designs): ¥850 Each
Fans can get their hands on exclusive merchandise too which is also available online in Japan.
Fans (4 Designs) *For those who book a table in advance only
Coasters (7 Designs) *For those who order a drink only
The cafe will also offer free merchandise too, including fans for those who book a table in advance, coasters for those who order a drink, and more.
©はせつ町民会／ユーリ!!! on ICE 製作委員会
©1976,1989,1992,1993,1996,1998,2020 SANRIO CO.,LTD. APPROVAL NO.610406
Yuri on Ice x Sanrio Characters Cafe 2020
Running: August 6, 2020 – September 22, 2020
Location: SHIBUYA BOX cafe&space (Shibuya LOFT 2F, 21-1 Udagawacho, Shibuya, Tokyo)
Reservations: Now Open
Reservation Price: ¥650 (*4 seats per reservation)
Yuri on Ice x Sanrio Characters Cafe 2020 Official Website:
Kyary Pamyu Pamyu Steps Up As Harajuku’s Beauty Square Ambassador
On June 18, WITH HARAJUKU, a shopping complex located in front of Harajuku Station, opened its Shiseido beauty facility “Beauty Square” on the first floor. To strike a chord with beauty-loving millennials across the country, Kyary Pamyu Pamyu has been appointed as the shop’s ambassador. With “beauty diversity” as its main theme, Shiseido’s top hair and makeup artist Tadashi Harada is also getting involved by launching a variety of beauty projects.
Harajuku Shiseido Beauty Square Ambassador Video:
Before the facility celebrated its grand opening, Kyary Pamyu Pamyu stepped through its doors, visiting the makeup counter and enjoying the fun interactive features such as the large LED screen located in the centre which displays endless videos.
The concept of Beauty Square is to become an interactive space to discover beauty, have fun, and share your experiences. Along with the sale of cosmetics, customers can enjoy digital interactive experiences to connect with the world of beauty or treat themselves to a makeover at the hair and makeup salon, which will glamour up your look in the bat of an eye.
From transforming your look to digital interaction, this is the perfect day out for fashion-lovers from all over the world.
Beauty Square (Shiseido Beauty Square)
Open: June 18, 2020
Address: 1-14-30, Jingumae, Shibuya, Tokyo
Phone Number: 03-5413-7717 (Main Number)
Business Hours: 11:00 – 20:00 *Current business hours: 11:00 – 19:00
No Fixed Holidays
Official Website: https://beautysquare.tokyo/?rt_pr=trg20
Beauty Square: Discover Your Inner Beauty at Harajuku’s New Beauty Salon
Shiseido is set to open its new beauty salon Beauty Square inside WITH HARAJUKU on June 18, 2020. WITH HARAJUKU is a shopping centre located in front of Harajuku Station in Tokyo.
Beauty Square’s concept aims to have people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene. Visitors will be able to purchase cosmetics and makeup products, participate in interactive digital content, experience the salon where hair and makeup artists will beauty up customers, and more. Focused on younger customers, Beauty Square is a place to find your inner beauty, and what better place to do it than in Harajuku—Tokyo’s hub for youth fashion, beauty, and culture?
Beauty Square is split into 4 separate zones: the Go-Live Zone, Brand Zone, Installation Zone, and Salon Zone. Let’s take a look at each in detail.
In this area, the real world and digital world collide: enormous LED screens and signs fill the area where a variety of content will be broadcast, like hair and makeup tips from the Salon Zone artists. Influencers will visit the Go-Live Zone everyday and stream live.
Brand Zone is the shopping area of Beauty Square featuring a lineup of numerous Shiseido group brands, like Laura Mercier, SHISEIDO, SHISEIDO PROFESSIONAL, Dolce & Gabbana Beauty, NARS, bareMinerals, IPSA, Cle de Peau Beaute, THE GINZA, and more. The Brand Zone also offers a one-on-one counselling service carried out by beauty consultants.
This is the entertainment space filled with immersive artistic content like towering LED screens, kinetic lights that move up and down, moving lights, as well a tie-up with the 3D avatar social media app ZEPETO for customers to interact with, and more. Events and pop-up shops will also open in this area.
Makeup artists who honed their skills and craft at the hair and makeup academy and studio SABFA will be customers’ one-on-on producers, carrying out personal hair and makeup styling. Talks will also be held.
The restaurant and lounge SHISEIDO PARLOUR THE HARAJUKU opened up on the 8th floor on June 16, 2020, where people from around the world can enjoy the traditional taste of SHISEIDO PARLOUR.
Japanese international superstar Kyary Pamyu Pamyu has also been appointed the ambassador f Beauty Square. She will be promoting beauty in various forms throughout the year with the theme “Beauty Diversity.”
Grand Opening: June 18, 2020
Address: WITH HARAJUKU Floor 1F, 1-14-30 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-20:00
No Fixed Holidays
Official Website: https://beautysquare.tokyo/
*Website available in English, Japanese, and Chinese
IKEA Shibuya Grand Opening Announced For Winter 2020
18.June.2020 | SPOT
Having opened Tokyo’s first IKEA branch in Harajuku earlier this month, IKEA Japan has announced that their next branch, IKEA Shibuya, will open in winter 2020.
IKEA Shibuya will be just a 5-minute walk from Shibuya Station via the JR Line exit will span 7 floors. It will look out onto both Shibuya Center-Gai shopping street and Inokashira-Dori which is just a short stroll from the famous Shibuya Scramble Crossing, making it super easy to get to.
President and Chief Sustainability Officer of IKEA Japan, Helen Von Rice, expressed her enthusiasm for the upcoming launch of the new store. “We’re looking forward to getting to meet even more of you in Tokyo,” she said. “Shibuya is the hub of Tokyo’s development; a place where the future is created. I am overjoyed that we get to become a part of that.” (*Comments translated from Japanese by MMN)
In February of this year, IKEA Japan opened “IKEA for Business,” the first-ever planning space for corporate business owners which will provide solutions for various types of businesses.
IKEA Shibuya will be recruiting for 170 jobs in the run up to its opening which will begin rolling out on June 18, 2020. The recruitment page can be found below.
Address: Takagi Bldg. 1F-7F, 24-1 Udagawacho, Shibuya, Tokyo
Grand Opening: Winter 2020
Access: 5-minutes on foot from Shibuya Station (JR Yamanote Line side) / 11-minutes on foot from Shinsen Station (Keio Inokashira Line)
Japanese Recruitment Page:
English Recruitment Page: