MMN Festival 2018 Report: Idol Stage at Tower Records Shibuya Rooftop SKY GARDEN
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA delivered Japanese culture to the world from Shibuya. The event saw 16,000 people attend across the two-day period to experience a new kind of Japanese festival.
This report will cover the Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL” event that took place at SKY GARDEN on the rooftop of Tower Records Shibuya, a place which which has built a history of music in Shibuya.
Idols are one aspect of Japanese culture that Japan can boast to the world. The event showcased a line-up of idols groups that MOSHI MOSHI NIPPON (MMN) want to introduce to the world. Let’s take a look at the idol stage which was packed full of Japanese ‘kawaii’!
Kicking off the performances on Day One was two-member idol unit C-Style from the city of Kisarazu. They left a strong impact on the crowd dressed in red and blue sailor outfits and donning sunglasses.
Next was another two-member unit, Kus Kus. Their perfectly coordinated choreography captivated the audience as they danced to the tune of easy-listening electro pop.
Wyenra were the third act. If you were to divide shadows and sunshine they are a group who certainly bring the ‘shadow,’ wrapping the crowd with the dark side of springtime weather.
The fourth group were dancing rock idols QUEENS. Wyenra debuted this year on February 10th while QUEENS debuted on January 31st. You would never know these groups had formed so recently with their magnificent performances.
As the sun started setting on SKY GARDEN, Jewel☆Neige stepped onto stage wearing dazzlingly beautiful white and silver outfits. The audience made a huge display of their excitement with the group’s unshakable performance.
Act number six was 5-member group CY8ER. There was a sense of mutual elation with everyone gathered in the crowd with the group’s Japanese-esque-incorporated future bass songs with easy choreography that even first-timers seeing the group could copy.
The seventh group on stage was Nankini! Unfortunately, one member was unable to make it, but the remaining two put on a thrilling performance with everything they had. If you wanted to see them three of them together then be sure to check out another one of their events.
The final idol group of Day One was Yamakatsu whose fired up performance also had the people in the crowd psyched and singing as they wrapped up the day with the right amount of exhilaration.
The top batters for Day Two were C-Style once again. For the second day the members wore special green happi coats which had the Japanese character ‘mo’ (も) on the back.
Following them was NEO JAPONISM who made their debut in December 2017. Their ‘neo’ sound had the crowd pumped. Their outfits had a mode taste to them and incorporated a traditional Japanese style which looked pretty even on an outdoor stage.
Act three was Yamakatsu who also performed on Day One. They put on a galvanizing performance to even more people this time. And although they didn’t perform it on this day, people are looking forward to their new single distopia set to hit shelves on April 17th.
Next was The Dance for Philosophy for which over 400 people turned up to the roof. The group wowed the packed venue with their funk numbers and outstanding vocal abilities.
PPP!PiXiON were next to grace the stage. Despite one member graduating from the group leaving them with four members, there was some serious support from the fans as each of them put on an energetic performance.
Sakidori Hasshinkyoku who went on stage as the sixth act began their performance with their song Karimen Destiny which was released in February. They wrapped up their setlist with their staple track Gimirepa and brought much excitement to the floor.
Following them was APPARE! Harajuku who are tied to the same studio as Sakidori Hasshinkyoku. Their setlist also inevitably livened the atmosphere, and their final song Harajuku Sunny Day had the crowd so pumped as if the building was going to fall down.
As night turned and the rooftop turned to black, the progressive sound and singing abilities of the four members from sora tob sakana established their style as unique – even in the idol world.
Pulling the curtains shut on Day Two was idol group Lovely Doll. The performance from the seven members was the kind of performance you’d expect from such a seasoned group. They finished up Day Two with Calendar Girl which was voted as the number one most popular song amongst fans.
MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018
MMN Festival 2018 Report: Onden Shrine – Bon Odori and an Array of Ennichi Food
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA promoted Japanese culture to the world from Shibuya. Over the course of two days, MMN delivered a new kind of Japanese festival to 16,000 people.
In this article, we report on Onden Shrine – one of the four areas of the festival – where the gods of Harajuku are enshrined. Let’s take a look at the line-up of performances for the stage area as well as the variety of booths!
Satsumasendai Odoridaiko opened the stage with a team made up entirely of women who struck their drums like thunder. Dressed in traditional outfits, the traditional sound of their drums rippled through across the event.
The members of maid café group Maidreamin put on a full-force idol performance, captivating the crowd with their catchy music and kawaii dance moves!
Next on stage was kendama performer EASY, who is also active overseas too. His skilful performance with his kendama – a toy enjoyed by both children and adults – garnered him huge rounds of applause.
Then it was character DJ time, which all the kids had been waiting for! Shimockey of Shimo-Kitazawa and Coroton of Gunma Prefecture were there to entertain. They both sang and danced together with the children! Shimockey and Coroton were also very popular outside DJ time too.
Last on stage was Ukon Takafuji of YUMENOYA for the Japanese dance show. At the end, all the performers, attendees and venue staff joined in with Bon Odori dancing! Everyone got involved from children to adults, overseas tourists and the character DJs.
Harajuku Rainbow Cotton Candy
The colourful cotton candy store from Takeshita Street in Harajuku TOTTI CANDY FACTORY served up a special event-only menu. They sold a numer of things, including TOTTI Rainbow (¥800) which was a combination of 5 flavours: plain (white), strawberry (red), carbonated (blue), and lemon (yellow). Cotton candy is a common treat sold at shrine food stalls, but TOTTI give a Harajuku spin to it. People carrying cotton candy around Onden Shrine really decorated the area.
Mizuhiki artist Kaori Funaki was invited to hold a workshop for people to create ‘mizuhiki’ which are special cords that tie envelopes used for monetary gifts. There was also individual mizuhiki related merchandise on sale, such as chopstick rests.
Global Kendamas Network was established to help spread the use of kendama, a popular sport originating from Japan that has given rise to pros around the world. Kendama performer EASY performed on stage, kendama for pros were sold, and people tried out kendama themselves.
Onden Shrine Omamori
Omamori and other items are sold at Onden Shrine. The god of beauty is enshrined at Onden Shrine, so the small, round omamori charm for “Beauty” (¥500) was very popular amongst girls. With foreign tourists, the omamori for “Victory” was popular.
Learn Shrine Etiquette
As part of the Harajuku tours by Airbnb which began and finished at SHIBUYA CAST, people were taught the proper manners and etiquette to praying at Japanese shrines, including about torii gates, temizuya, hishaku, and the main shrine building. Foreign tourists with an interest in Japanese culture were happy to get involved.
Frisbee Strike Out
At this booth, people had to throw a frisbee 6 times. When they got 1 line of bingo they picked one item they liked, and when they got 2 lines they picked two. Even if people didn’t get bingo, awards were still handed out to participants. The line-up included regional Japanese specialties such as “Soy Sauce Mochi” from Oita Prefecture and staple souvenir from Fukushima Prefecture “Brown Sugar Manju”.
Target Practice Game
The target practice game is common at Ennichi, but this was a special MMN Festival version. People had 5 shots per turn, and depending on how many targets they shot down, the number of prizes would change. Those who couldn’t land a shot weren’t left out however and were gifted low calorie chocolate. Prizes included tins of oden, tom yum flavoured okaki, and more.
Did you enjoy the events at Onden Shrine? We took elements from traditional Japanese matsuri festivals and put a MOSHI MOSHI NIPPON spin on them. During the Onden Shrine events, we were able to receive cooperation from local people and those associated with the shrine prior to the festival until the end of the festival.
MOSHI MOSHI NIPPON would like to continue holding even more events in the future where locals and those visiting Shibuya and Harajuku can have fun together.
MMN Festival 2018 Report: Natsume Mito Helps Children Paint Day Care Center for Happy Wall Project
On March 24th for MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, Japanese paint company ROOMBLOOM held the Happy Wall Project which they have been doing since 2014, an activity that contributes to society.
The Happy Wall Project is a volunteer project based on the idea of enrichening one’s life even more through painting. The first run was held at Hiratsuka Children’s Center and has since made its way to 21 educational facilities and welfare institutions across Japan.
With backing from Shibuya City and the Shibuya Tourism Association, ASOBISYSTEM, who produce the MOSHI MOSHI NIPPON FESTIVAL, held the Happy Wall Project as a workshop for children at Mirai∞LABO KIDS, a daycare facility located on Cat Street in Ura-Harajuku, to promote the growth and prosperity of Shibuya and Harajuku.
On the day, enrolled students and graduates of Mirai∞LABO KIDS worked with children with Down’s syndrome and autism who are members of the painting group atelier A as well as people associated with Nippon Paint Holdings to create a picture book amongst other arty things. Natsume Mito also received approval to get involved.
The project they worked on was painting 3 of the walls at Mirai∞LABO KIDS. They didn’t use monochromatic colours for the biggest wall – they painted a circus tent. This is the symbol of the institution. Circus members have an unbroken fighting spirit. They challenge themselves to things other people don’t. These are all indispensable elements children must possess. There’s a hope in the center to one day give birth to someone who will go on to work in the circus after leaving.
Natsume Mito spoke with the children to decide on what paints to use for the colour scheme of the circus tent. Instead of strong, darker colours, they decided to go with lighter pastel colours so that the children can feel calm. It was quite a challenge however as there were 189 paints to choose from. For the circus tent they chose “Birthday Present” pink, “ALOHA!” light blue, and “Grass Hopper” green. For the sides of the wall they used “Little Kiss” cherry blossom colour. The colour names were all unique and exciting.
The smaller children began painting first. There were children who had fun using their hands instead of paint brushes to put hand prints on the wall. Smaller details and parts of the painting that were higher up were left to the older children. People of all ages worked together and helped each other out, and after about an hour, the paint project was completed.
When it came to snack time to wait for the paint to dry, Natsume Mito played hide and seek with the kids. A sense of connectedness through working together rang through the room. It was a warm atmosphere, and the laughing never stopped.
After tearing off the masking tape the painting was complete. The adult guardians who watched over the work applauded everyone for their admirable efforts.
The daycare center was now bright thanks to the paint job. And a picture of a new circus tent was now in the room. The children will likely never forget about the place they helped decorate.
▼Check out this video which captures footage from the day.
MMN Festival 2018 in Shibuya: Laforet Museum Harakuku – Day 2 Report
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA was held across two days where Japanese culture was delivered to the world from Shibuya.
As the gentle spring air embraced us, the Harajuku Kawaii Market saw at Laforet Museum Harajuku its second run on day two of the festival, with more appearances from hugely popular models and artists.
Kicking off the stage events for Day 2 was Rikako Ōya (Babyraids Japan), Ellie, Yuri Suganuma, Ema Tanioku, and Yuna Yabe who held their talk session A Lesson on Being Photogenic. The six photo experts looked pictures from their articles on the MOSHI MOSHI NIPPON website while giving tips and tricks on how to make yourself more Instagrammable.
Chamereon Takeda returned once more to the stage for day to with her Zodiac Sign Rankings. Hikari Shibata had her fortune told with western astrology and tarot cards. Hikari herself loves fortune telling. According to her tarot reading, “If you’re crazy about something you won’t be able to escape, but if you think before you act, you will have good fortune.”
At the end of the talk session, the horoscopes for April were announced. 1st place went to Cancer. Everyone in the audience, too, was happy to hear the ranking list.
Next on stage was the Fashion & Hair Dye Talk Session with Hikari Shibata, Yuri Suganuma & MIZUKI (KORD) presented by FRESHLIGHT. Popular models Hikari Shibata, Yuri Suganuma and MIZUKI (KORD) welcomed guest Michelle, who’s influential in China. The four of them chatted about their experiences with hair dyeing as well as their recommended hair colours for spring.
Michelle was asked about the hair dyeing scene in China. She said that light colours are popular over there during spring. It’s common to see a lot of people with pink hair, the same as in Japan. On the FRESHLIGHT website there’s a video of MIZUKI skilfully demonstrating how to dye your hair, so be sure to check it out.
Amato Danshi were last on the list for the first slot. There was a real sense of oneness with the audience as if the hype from day one still lingered! During their high-tempo song Chocolate, the guys surprised everyone by throwing actual wrapped chocolate into the crowd. Everyone went crazy!
After a short break, Noah Satou and Ren Koseki opened the stage for the second slot. Their talk session centred around their Recommended Spring Cosmetics, where they introduced a variety of cosmetics from high brand to low price. It seems like the two of them are into coral this spring. They said that it can be used for a much more toned down look compared to pink.
Mynavi Baito presented their Challenge Award again on stage. Three teams of fashion students were challenged to create cute part-time work outfits which were worn on stage by Yuri Suganuma, Mei Nagasawa and Anna Yano. Team 95 created an izakaya outfit, Team Hikari produced a gas station uniform, and Team Twinkle served up moving-company couture.
The audience made their vote and Team Hikari came out on top as winners this time! One big point about their outfits was how it echoed not only the kawaii of Harajuku, but of Japan. The three of them, all born in 1995, have gotten along and been on the same wavelength since they started designing the outfit. Their victory smiles left a big impression.
A huge cheer welcomed MAGiC BOYZ onto the stage, a hip-hop group formed of three high school DJs Toma, Ryuto and Mahiro, and elementary school DJ Joe. To begin the set, the audience did some call and response with Joe, shouting “Majibo!” (short for MAGiC BOYZ) and “Kawaii!” Their passionate Japanese rap cemented their performance as the most enthusiastic, high frenzy of the day.
Yutaro stepped onto stage next to answer people’s questions in his Q&A segment. He answered everyone’s questions honestly, such as “Where did you plan your first trip to?”, “If your boyfriend’s fashion style is uncool, how should you get him to fix it?” and “What type of girl do you like, and what hairstyle?” Everyone was absorbed in his answers.
The final event to wrap up the stage was Learn Japanese Spring Trend Styles with Shibasaki & Rinko♡. Saki Shibata and Rinko Murata introduced co-ords using their own personal items and offered suggestions and tips.
A flea market was also held on stage where people could enter a lottery to purchase personal items from models that attended the festival. People that bought Saki and Rinko’s items were overjoyed after hearing them tell the story behind each one! Harajuku Kawaii Market took place on March 24th and 25th. It promoted Japan’s kawaii culture from Harajuku and proved a roaring success.
MMN Festival 2018 in Shibuya: Laforet Museum Harajuku – Day 1 Report
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA is currently being held across Saturday March 24 and Sunday March 25, serving Japanese culture to the world from Shibuya. Day one ended with huge success. Laforet Museum Harajuku, one of the four areas of the festival, was home to the Harajuku Kawaii Market take place, an event themed on the concept of “Find Japanese Kawaii♡”. The market was lined with a whole host of booths where people got up close with Japanese fashion, beauty, fortune-telling, DIY and more. But that’s not all.
The stage was graced by models heavily active in Harajuku-style fashion magazines, popular social media influencers, and others, all of whom shook the house.
Kicking off the stage performances was none other than Amato Danshi, a six-member male idol group whose concept centres around sweets and candy. “We want to spread the greatness of sweets even more!” They sure weren’t lying with those words, as the guys surprised the audience by gifting everyone sweets during their set. Things got really exciting during their high-tempo track Shu Cream (“Cream Puffs”) as the crowd joined in with the group members in some seriously energetic dancing!
With excitement still rippling through the room, “Mynavi Baito presents Challenge Award” was next on stage. Nine fashion students were split into teams of three who were challenged to create cute part-time work outfits to promote to the world. Yuri Suganuma, Mei Nagasawa and Anna Yano stepped out onto stage and presented the outfits by wearing them. Team 95 created an izakaya outfit, Team Hikari produced a Gas Station uniform, and Team Twinkle served up moving-company couture.
The audience were made to vote for a winner with a raise of hands. The winners of the Challenge Award were Team Twinkle and their mover outfit! They went away with a cash prize of ￥100,000. Tears were even seen from the team upon hearing the announcement. It was a moving stage event – you could see their passion and how hard they had all worked.
Natsume Mito put on her fashion show where the tender and slightly mysterious world of Tomonori Taniguchi’s picture book Bulldog Tantei to Kieta Hoshi (BUNKEI Co., LTD.) was brought to life with performances from Japanese models Akari Abe, Manaka Arai, Alice Ikeda, Anna Kawamura, Aino Kuribayashi, Saki Shibata, Yuri Suganuma, Ema Tanioku, Eri Tanioku, Chie Tsuji, Rinko Murata and Una while Natsume Mito read the book aloud.
Natsume wore a smile of joy on her face when the fashion show came to an end. She announced, “It was a challenge to bring to life and convey something that you imagine in your head. I want to go on to create the opportunity to produce more picture book stage shows!”
The first slot of performances came to a close and led into slot two. Youtuber Megane and models Yoshiaki and Michi were invited as guests for a talk session. They showed lots of private photos while giving backstory to each of them. They also blurted out frank insights into each of the pictures which had people in stiches.
In a talk show with popular illustrator Fusedy and Koseki Ren, the two of them gave their cherished opinions of the topic of romance. It was very much a talk between two people who have known each other for 4 years. They were on the same wavelength. It was a girl-talk which showed no sign of stopping as they chatted with plenty of “I know, right!” and “Tell me about it!” moments as Ren empathised with the contents of Fusedy’s book.
Next on stage was none other than Rilakkuma! To realise Shibuya’s recent appointment as a city for international tourism and culture, an inauguration ceremony was held on stage to name Rilakkuma an official Shibuya Tourism Ambassador!
Seeing that had people sighing in adoration with accompanying exclamations of “kawaii.”
With three more stage events wrapped up, it was time to move on to slot three. The first of the performances was the “Fashion & Hair Dye Talk Session with Ren Koseki, Hikari Shibata, Yuri Suganuma, Ayumi Seto and MIZUKI (KORD)” presented by FRESHLIGHT. Popular models Ren Koseki and Ayumi Steo, as well as popular stylist MIZUKI (KORD), chatted about their experiences with dyeing their hair, recommended hair colours for spring, and more.
that when it comes to spring, it’s all about warm colours. When you want to shake things up a bit for going out during spring break, why not go for an easy and comfortable image change with hair dyes from FRESHLIGHT?
Fortune-teller Chamereon Takeda read Mei Nagasawa – who loves spirituality and going to shrines – for romance and work in her “Love Compatibility Rankings: Zodiac Signs” session. Chamereon Takeda used western astrology and tarot readings for Mei, who was interested in her marriage partner. She was told “Your luck will increase for both romance and work starting this autumn. It will be a time where you form a bond with someone you need, and break away with someone you don’t.”
In the second half of the show, Chamereon Takeda also announced the rankings for love compatibility for each zodiac sign. Coming in 1st place was the Taurus! The scene of people devouring the demonstration was a sight to behold – as if people really wanted to hear their destinies.
The final act of day one was a talk session with Saki Shibata, Ayaka Segawa, and Rei Maruyama. The three of them work as a model, artist & nurse, and performer respectively. Their open and honest discussion focuses on their careers. The conversation got pretty lively as expected from three friends!
That’s it for day one at Harajuku Kawaii Market. Look forward to the performances on stage on day two!
MMN Festival 2018 Report: Natsume Mito Produces and Performs First Show “Tobidase! Picture Book Show 〜Storytime With Natsume Mito〜”
MOSHI MOSHI FESTIVAL 2018 in SHIBUYA was held in Shibuya and Harajuku on March 24th and 25th. On Saturday March 24th, model and artist Natsume Mito held her first ever fashion show Tobidase! Picture Book Show ～Storytime With Natsume Mito～ at Laforet Museum Harajuku.
Natsume Mito fully produced the fashion show which was themed on Bulldog Tanei to Kieta Hoshi (BUNKEIDO Co., LTD.), a picture book by Tomonori Taniguchi. The story is as follows. The stars have disappeared from the sky. During this time, a letter arrives for the bulldog detective requesting he search for the lost stars. He accepts and heads out to find them. He’s able to locate them, but why did they disappear, and who sent the letter…? This exciting story is full of heart and can be enjoyed by kids and adults alike.
Natsume Mito read the story aloud while a cast of Japanese models brought the world of the book to life through fashion. Models that performed included Yuri Suganuma, Ema Tanioku, Eri Tanioku, Aino Kuribayashi, Chie Tsuji, Abe Akari, Saki Shibata, Rinko Murata, Manaka Arai, Alice Ikeda, Una, and Anna Kawamura. Natsume Mito styled the outfits in the image of everything from the bulldog detective to the animals, moon and stars. The models were immersed in their roles and walked and posed as directed.
Bulldog Detective (Eri Tanitoku) & Gorilla (Rinko Murata)
Bulldog Detective (Ema Tanioku) & Owl (Una)
Bulldog Detective (Ema Tanioku) & Starfish (Saki Shibata)
Bulldog Detective (Eri Tanioku) & Stars (Yuri Suganuma, Chie Tsuji, Aino Kuribayashi, Akari Abe, Rinko Murata, Manaka Arai)
At the end of the show, the models that performed spoke with the stage presenter Rei Maruyama and gave their thoughts on this first ever fashion show.
Anna Kawamura (Tortoise): Beret – Caorinomori / Hairband attached to hat, Brooch – Barairo no boushi / Bootsu – gREEN DOT / other personal items UNA (Owl): Innerwear, Jacket, Fringe Skirt – Barrack Room / Tulle Skirt – Gaijin / Hat, Choker – MARTE / other personal items Yuri Suganuma (Star): Neckband – SPINNS / Lace Pants – gREEN DOT / other personal items Chie Tsuji (Star): One Piece, Shoes – daidai / Camisole One Piece – Barrack Room / Necklace – CA4LA Bridal / other personal items Ema Tanioku (Bulldog): Shoes – daidai / other personal items
Eri Tanioku (Bulldog): Jacket, Shoes – HUG / Blouse, Hat – SPINNS / other personal items Alice Ikeda (Moon): Belt – HUG / Pumps – gREEN DOT / other personal items Manaka Arai (Star): One Piece – MARTE / Hair Accessory – CA4LA Bridal / Pumps – Gaijin / other personal items Rinko Murata (Star): Lace Gown – Barrack Room / Shoes – RANDA / other personal items Saki Shibata (Starfish): One Piece – gREEN DOT / Neckband, Pumps – Gaijin / Hair Accessory – CA4LA Bridal Aino Kuribayashi (Star): One Piece – Gaijin / Lace Top – gREEN DOT / Hat – Barairo no boushi / Hairband attached to hat – Caorinomori / Sandals – RANDA
Natsume Mito Comment:
“I went and produced a show that combined a picture book with fashion. This was my first time doing this, so I was worried perhaps due to my own self-satisfaction. I was finally able to feel relief after hearing claps from people who came to watch (laughs). Thank you so very much to everybody who came! And to all the models who performed too. I’m happy that the outfits I put together went perfectly with everyone. I can see once again how difficult it was to convey what was in my head to the staff too. It was a very good learning experience. I want to try creating another stage show that conveys the wonder of loving picture books together and the fun of fashion!”
Tobidase! Picture Book Show ～Storytime With Natsume Mito～ wrapped up with much success. Look forward to the many things Natsume Mito will challenge herself to next!
Outfit Co-Operation: Gaijin / CA4LA / Caorinomori / gREEN DOT / SPINNS / daidai / HUG / Barairo no boushi / Barrack Room / MARTE / RANDA
MMN Festival 2018 Report: MOSHI MOSHI MUSIC FESTIVAL & Up-and-Coming Artists at Tower Records
The MOSHI MOSHI NIPPON Project has one goal: to promote Japanese pop culture to the people of the world. On March 24th and 25th, MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA was held, delivering Japan’s popular culture to the world from the Shibuya and Harajuku area.
There were several places this year’s festival took place. One of those locations was Tower Records Shibuya, where we held a music event titled “Featuring Japanese New Music: MOSHI MOSHI MUSIC FESTIVAL.” Here, music artists with huge influence in the scene, as well as music media companies who have hooked up with new talent, came together as curators to deliver a fantastic showcase of promising artists. The event took place at the CUTUP STUDIO on B1F of Tower Records Shibuya.
Day One at the CUPUP STUDIO saw many performers. This included MANON, a hopeful new artist signed to ASOBISYSTEM, as well as three other artists recommended by music media company Spincoaster: SIRUP, Mizuki Ohira with Kobayashi Utena, and The Wisely Brothers.
Recognised R&B artist SIRUP warmed and spellbound the room with his sugary vocals and mellow, infectious beats.
Mizuki Ohira rocked the steelpans while Kobayashi Utena played the marimba, giving rise to an exotic musical co-performance. Three-piece female band The Wisely Brothers sent forth new-age girl power with their heavy garage rock. They also spoke about there being so much manga in Japan as one of the things they like about the country.
The second half of the event was graced by an MC battle produced by WREP, a hip-hop radio channel, hosted by Zeebra and Hachi Moji. Four spectators from the audience were appointed as team leaders and had to create teams from the 12 battle MCs present at the show.
The 4 teams battled it out in a tournament for the title of best MC. MCs that participated in the battle included MC Seishain, MC Matsushima, MC MIRI, Kizal, SAM, SHO GEN, Datemegiri, TKdakurobuchi, NiLL Nico, 8×8=49, FRANKEN, and Yuma.
Team SHO GEN, TKdakurobuchi & NiLL Nico and Team MC Matsushima, MC Seishain & SAM came out victorious. At the end of the battle, the chief members of the teams SAM and TKdakurobuchi clashed in a final battle with SAM taking the crown. The winning team took home a cash prize with the hip-hop fans in the crowd in a flurry of excitement. This marked the end of the first day.
For Day Two, Natalie Music worked as curators for the live stage event “Live Natalie meets MOSHI MOSHI NIPPON.” MISMOPE were the first on stage with their spacey performance, followed by Nemuri Haru, who left a huge impact with her mad mix of poetry and rap.
Monari Wakita fitted in nine songs in 30 minutes, demonstrating her multi-layered musicianship. The packed-out CUTUP STUDIO also got involved with some fiery call & response.
Atarashii Gakkou no Leaders wowed the audience with their infectious outlook and sharp, nimble dancing. During their song Saishuu Jinrui, which is the lead song taken from their first major album Mae Narawanai released on March 21st, they demonstrated their acrobatic bodies to the tune of a lively piano.
Five-member band Luby Sparks, who are recognised in the British alternative rock scene, also announced their new vocalist Erika for the first time.
The last performer of the day was SHE IS SUMMER, who performed a string of popular hits such as Machiawase wa Kimi no Iru Shinsen and Tobikiri no Oshare Shite Wakarebanashi wo. The two-day festival came to a close with MICO’s energetic, jumpy performance.
Enjoy a Healthy Junk Food Menu at Shibuya LOFT’s New Cafe 2foods
Shibuya LOFT opened its new ‘2foods’ cafe on April 15 which serves junk food healthily.
2foods uses absolutely no eggs or milk in their menu – everything is plant based and healthy, making it a haven for vegan foodies, especially in Japan where there aren’t as many vegan places as other countries. What’s better is that everything’s reasonably priced too. There are around 60 menu items to choose from, like curry and soba as well as desserts, organic coffees and lattes, cold pressed juice, and more.
Artist’s rendition of the cafe
Curry | ¥1,023 (Tax Included)
A hearty and spicy curry served with brown rice which is better for digestion.
Tantanmen Ramen | ¥968 (Tax Included) | Shibuya LOFT exclusive
A ramen soup with 100% gluten free rice flour noodles, soy milk, sesame seeds, peanuts, soy meat, and other healthy and natural ingredients.
Egg Doughnut Sandwich | ¥528 (Tax Included)
A vegan egg sandwich that doesn’t use eggs but tastes just like them.
Gateau Chocolate | ¥528 (Tax Included)
A rich chocolate gateau made with brown rice powder and soy cream.
2foods Shibuya LOFT
Opened: April 15, 2021
Address: Shibuya LOFT (Floor 2F), 21-1 Udagawacho, Shibuya, Tokyo
Opening Hours: 11:00-20:00
Official Website: https://www.loft.co.jp/
Music-Eating Space Hamsters BLUE HAMHAM Get Pop-Up Store in Tokyo and Osaka
CHOCOLATE Inc. is set to open the BLUE HAMHAM POP UP STORE at Shibuya PARCO in Tokyo on May 14 and Shinsaibashi PARCO in Osaka on June 4. The pop-up shops are centred on Arimura Taishi’s characters BLUE HAMHAM.
BLUE HAMHAM are four music-eating space hamster brothers from a planet called ‘Proxima b.’ Their animations on Twitter, TikTok, and other social media platforms have garnered over 300 million views worldwide. In 2020, they began collaborating with overseas artists. Their musical animations have garnered popularity across the globe.
At the pop-up shop, fans can get their hands on over 30 new BLUE HAMHAM items. This also marks the brothers’ first pop-up shop in Osaka. From exclusives to free novelties, there’s plenty to enjoy.
At the store, fans will also be greeted by four 1-meter tall BLUE HAMHAM statues, the only ones in the world. There will be a display showing their animations, a chance to learn about the characters, and more.
BLUE HAMHAM POP UP STORE
Tokyo Store: Shibuya PARCO B1F GALLERY X
Address: 15-1 Udagawacho, Shibuya, Tokyo
Running: May 14, 2021 – May 30, 2021
Osaka Shinsaibashi PARCO 10F EVENT SPACE
Address: 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka-shi, Osaka
Running: June 4, 2021 – June 21, 2021
Special Page: https://art.parco.jp/shinsaibashi/detail/?id=656
Sustainable Fashion Week Event to Take Place at Earth Day Tokyo 2021
Earth Day Tokyo 2021 is set to run from April 17 to April 25 both online and offline. Messages of eco-friendliness, organic products, sustainability, ethics, and inclusiveness will be at the core of various events held as part of the festival and it will bring together environmental NPOs, charities, and locals.
As part of this year’s Earth Day Tokyo, sustainability and fashion are set to interweave with the SUSTAINABLE FASHION WEEK 2020+1 event which is running on April 24 and 25.
With less than nine years to go until the world must achieve the 17 Sustainable Development Goals (SDGs), Earth Day Tokyo believes individuals need to be doing more to change their lifestyles and the way they do certain things. Fashion is an area that enrichens people’s lives—but it’s also one that can call for environmental action by changing our consumption habits.
SUSTAINABLE FASHION WEEK 2020+1 will bring together various teams and organisations to hold booths and talk sessions online and offline where people can learn about these issues. It’s a collaboration between Fashion Revolution Japan, the Japanese branch of the global Fashion Revolution campaign to reform the fashion industry by enabling a greater transparency in the fashion supply chain amongst other problems. Fashion Revolution Week takes place every year on April 24, the same date as the 2013 Dhaka garment factory collapse where 1,134 people died and more than 2,500 people were injured.
The main visual for SUSTAINABLE FASHION WEEK 2020+1 features Japanese singer and artist KOM_I who is best known as a member of the Japanese music group WEDNESDAY CAMPANELA. It was created by HYPE FREE WATER, an artist collective headed by KOM_I and art director Minori Murata. KOM_I will participate in a planned talk program at MIYASHITA PARK on April 24 and 25.
A Message From KOM_I
“HYPE FREE WATER will be taking part in Sustainable Fashion Week at Earth Day this year. Our organisation focuses on the future of water. We want to be able to wear something beautiful without having to make sacrifices like selling out the future or destroying the environment. I’m looking forward to new people getting involved with us as this discussion takes off.”
Earth Day Tokyo 2021
Running: April 17, 2021 – April 18, 2021
Earth Day Tokyo Official Website: https://www.earthday-tokyo.org
SUSTAINABLE FASHION WEEK 2020+1
Running: April 17, 2021 to April 25, 2021
Where: Shibuya Miyashita Park / RAYARD MIYASHITA PARK
Address: 1-26-5 Shibuya, Shibuya-ku, Tokyo
Fashion Revolution Japan: https://www.fashionrevolution.org/asia/japan/
Little Glee Monster and Other Japanese Artists Announced For Tokyu Musix Challenge
Tokyu Musix Challenge is set to take place at Bunkamura Orchard Hall this year on March 7 at 18:00.
2020 saw the cancellation of music events across the world, with Japan being no exception. Shibuya, Tokyo’s hub of countless live music venues and halls, was particularly affected by the effects of the pandemic. But the energy and power that music artists hold is one they can offer to brighten up peoples’ time during today’s times. That’s where Tokyu Musix Challenge comes in, a new kind of music festival that will bring together a multitude of genres, and where better for it to be held than the cultural melting pot that is Shibuya.
This year will be the first run of the festival, where a collaboration between classical music and contemporary pop music will clash at Bunkamura Orchard Hall. The Tokyo Philharmonic Orchestra, which is recognised as Japan’s oldest symphony orchestra, will play alongside acts such as Little Glee Monster, Ai Higuchi, Win Morisaki, Meimi Tamura, Kayoko Yoshizawa, ROTH BART BARON, and more. And the line-up is set to grow as more performers will be announced in the lead up to the event.
Comments from the Artists
Little Glee Monster
“We are really looking forward to feeling the fresh breeze of our music colliding with the grand scale of an orchestra. We’ll be sure to play our part so that we don’t lose to the overwhelming performance of everyone in the Tokyo Philharmonic Orchestra, but also so that our music complements theirs. We hope that everyone can have a good time and feel good from the strength that music has.”
“In 2020, we may have all lived kind of complicit with so many options in front of us leading down different paths. A certain friend might have gone to a drinking party, another might not have seen their lover for a long time. What choices do we make? We become darker depending on our choices. In Shibuya, a city that continues to change, I will sing my unchanged songs.”
“Over this past year, the respect I have for the position I’m in where I can express myself has really sunk in. I’m so happy I’ve been able to get involved with this challenge. And getting to sing with an orchestra, it’s magnificent. I’m so excited about what’s to come.”
“I can’t contain my excitement at a genre collaboration between classic, which is the foundation of music, and pop which is strongly tied to Shibuya. I think I’m going to start feeling tense at getting to perform alongside everyone in the Tokyo Philharmonic Orchestra and singers of all different kinds of music. We don’t have a lot of freedom today during the pandemic, but I will work my hardest so that I can deliver love through music from the city of Shibuya.”
“My chest roars and having the opportunity to perform along side Japan’s oldest and longest-running Tokyo Philharmonic Orchestra at the legendary Orchard Hall. It’s my first time experiencing singing with an orchestra, so I’m looking forward to seeing how the songs will be structured, and how my voice will sound, when we do it.”
Tokyu Musix Challenge
Date: May 7, 2021
Time: Doors 17:30 / Start 18:30 / End 20:00
Venue: Bunkamura Orchard Hall
Address: 2-24-1 Dogenzaka, Shibuya-ku, Tokyo
Price: ¥7,000 (Tax Included)
Buy Tickets: https://l-tike.com/st1/tokyu_musix_challenge
Tokyu Musix Challenge Official Website: https://tokyu-musix-c.com
Harajuku’s Pompompurin Maid Café to Open on April 14
Akihabara’s premiere maid café chain “@home café” announced last month the opening of a permanent maid café themed on Sanrio’s popular character Pompompurin. The café is set to open along Harajuku’s famous Takeshita Street on April 14, 2021.
© 2021 SANRIO CO., LTD. APPROVAL NO. S620028
@home café has collaborated with many of Sanrio’s popular characters in the past at its Akihabara-based café branches such as Hello Kitty, My Melody, Cinnamoroll, and of course Pompompurin, but this time the collaboration is flying out of Akiba and straight into the heart of Japanese pop culture: Harajuku.
This new Pompompurin Café is themed on Pompompurin throwing a party for everyone—that’s you and your friends. It’s a place for Purin to deliver happiness to all who visit in the form of cute and tasty food.
Of course, the @home café maids will also be present, and all wearing original maid uniforms coloured like Pompompurin.
A little look at some things on the menu
Soufflé Omurice | ¥1,450
Butter Chicken Curry | ¥1,300
Pompompurin Pudding | ¥700
Chocolate Banana Mountain Waffle | ¥1,200
Custard Pudding Latte | ¥850
Muffin’s Caffe Mocha | ¥850
Take a commemorative photo
For just ¥550, you can take a chekki photo at the café. It comes with café-original stickers and paper. For an extra ¥300, you can take a photo with one of the maids.
Pompompurin Birthday Party
April 16 is Pompompurin’s birthday, so on that day the café will have a special dessert prepared (which you can see below) along with novelties for customers, new decorations, and more.
Pompompurin’s Birthday Dessert
Special Birthday Parfait | ¥1,700 | Serving: April 14, 2021 – April 30, 2021
To commemorate Pompompurin’s birthday and the opening of the café, all visitors will receive the pin below for free.
Pompompurin will visit the café
On the evening on April 16, Pompompurin will visit the cafe for his birthday to celebrate with everyone. Details and bookings can be found here in Japanese.
Pompompurin Cafe x @home cafe
Grand Opening: April 14, 2021
Where: CUTE CUBE HARAJUKU Floor 3F, 1-7-1 Jingumae, Shibuya, Tokyo
Opening Hours: [Weekdays] 11:00-22:00 / [Weekends] 10:00-22:00
No Fixed Holidays
Pompompurin Cafe Official Website: https://pompompurincafe.com/
@home Official Website: http://www.cafe-athome.com/
Japanese Sensu Folding Fan brand BANANA to YELLOW Opens Pop-Up Shop in Shibuya
11.April.2021 | FASHION
Japan’s long-standing Kyoto-based sensu folding fan brand BANANA to YELLOW, which has been around since 1823, opened a pop-up shop at Shibuya PARCO in Tokyo on Friday, the store’s first-ever pop-up shop outside Kyoto.
BANANA to YELLOW’s goal is to make traditional Japanese sensu folding fans a fun and stylish experience for the modern day no matter the scene or season. The fans sold at the Shibuya pop-up shop will also include limited-edition designs.
The line-up features some of the brand’s signature fans which fuse traditional Kyoto-style folding fans with modern designs. Some of the fans are also printed by hand.
The fans can not only be used as they were originally intended—for manners, style, art, warding off evil, and so on—but also as a general accessory.
The brand also has a collection simple and casual of t-shirts featuring a classic folding fan pocket as originally featured on Japanese kimono.
A hand two-way tote bag also equipped with a sensu pocket.
Eau de Toilette
Miyawaki Baisen-an’s popular eau de toilette makes an appearance at the pop-up shop in four daily fragrances with a Japanese-style scent to them.
BANANA to YELLOW has collaborated with various artists to develop a range of fans. The first three guests include fashion designer Kunihiko Morinaga (Anrealage), artist Shinro Ohtake, and Mahito the People (Gezan).
BANANA to YELLOW POP-UP STORE
Running: April 9, 2021 – April 22, 2021
Where: Shibuya PARCO’s Floor 1F GATE Pop-Up Space
Address: 15-1 Udagawacho, Shibuya-ku, Tokyo
Official Website: https://shibuya.parco.jp/event/detail/?id=3285
Kyary Pamyu Pamyu’s Fragrance Brand Nostalgia Syndrome Releases Lily & Jasmine Series
07.April.2021 | FASHION
Nostalgia Syndrome opened pre-orders for its new Lily & Jasmine series of fragrances on March 31. The products will be released on April 22.
Nostalgia Syndrome is a fragrance brand produced by Kyary Pamyu Pamyu which launched last year. The new Lily & Jasmine series will be available to purchase online and will also be sold at two brand pop-up shops in Tokyo and Osaka. Those who spend over ¥10,000 online or at either of the stores (tax included) will receive a free Nostalgia Syndrome novelty – these are available in limited supply.
Online Store Novelty: Original Thermal Bottle
Pop-Up Store Novelty: Original Big Eco-Bag
Lily & Jasmine Series
Eau de Toilette | ¥8,250 (Tax Included)
Room & Fragrance Spray | ¥3,300 (Tax Included)
Aroma Diffuser | ¥7,150 (Tax Included)
Bath Salts | ¥3,410 (Tax Included)
Hand Soap | ¥3,520 (Tax Included)
Scented Candle | ¥8,140 (Tax Included)
Eau de Toilette Two-Set (9mL)
Kyary Pamyu Pamyu | Comment
“This is Nostalgia Syndrome’s second fragrance release. After mixing together various ingredients, I was finally able to catch the right scent. The theme for this one is ‘travel fragrance.’ Because of COVID, our time spent outdoors has gone down dramatically, but smells tied to our memories make up part of us all. And smelling them brings back those memories. This is a blend of sweet, sophisticated lily and refreshing jasmine, so it’s a really easy one to use that can be enjoyed by both guys and girls. We’re also opening our first pop-up shop so please be sure to drop by to try out!”
Lily and jasmine are vibrant fragrances and perfect for the spring season. Order yours today!
Nostalgia Syndrome Lily & Jasmine
Pre-Orders: March 31, 2021 (Shipping from April 22)
Release Date: April 22, 2021
・＋SPBS (SHIBUYA SCRAMBLE SQUARE 2F)
Running: April 22, 2021 – May 26, 2021
Where: +SPBS, SHIBUYA SCRAMBLE SQUARE Floor 2F, 2-24-12 Shibuya, Shibuya-ku, Tokyo
Opening Hours: 11:00-21:00
Running: May 13, 2021 – May 20, 2021
Where: Shinsaibashi PARCO Floor B1F, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka-shi-, Osaka
Opening Hours: 10:00-20:00
Nostalgia Syndrome Official Website: https://www.nostalgia-syndrome.com/
sumika to Perform at IN THE FLIGHT’s 5th Anniversary Event
IN THE FLIGHT inc. has announced that sumika will join the artist line-up for their 5th anniversary event that’s taking place at Toyosu PIT in Tokyo on April 26 and 27.
IN THE FLIGHT inc. is a Japanese event organiser and music artist manager and producer that’s also known for producing hotel koe tokyo. This year marks the company’s 5th anniversary which it’s celebrating with a two-day concert. April 26 will see sumika, GLIM SPANKY, SPiCYSOL, and sankara perform while April 26 will welcome Nulbarich, FIVE NEW OLD, Have A Nice Day!, and NAGAN SERVER to the stage. All of the artists are associated with IN THE FLIGHT. Tickets for the concert were released on March 24. Both shows will be held following social distancing and government guidelines.
A pre-event is also scheduled to take place at hotel koe tokyo in Shibuya on April 24 where RUNG HYANG, ASOBOiSM, sorange, Bule Vintage, and sankara will play.
Speaking about the event, Kenta Kataoka of sumika said, “Clothes are also a part of the music. This will be the birthday of a special someone who taught me that. Since setting out to establish the company, I have made many memories together with them, so I went to go all out with the celebrations. I’d like to say congratulations, and my follow-up to that I’ll show you on stage.”
IN THE FLIGHT 5th Anniversary
Running: April 26, 2021 – April 27, 2021
Venue: Toyosu PIT
Times: Doors 17:30 / Start 18:30
Ticket Window: March 24, 2021 – April 4, 2021
Buy Here: https://eplus.jp/intheflight5th/
Venue: hotel koe tokyo
Date: April 24, 2021
Times: Doors 16:00
Tickets: ¥1,000 + one mandatory drink charge
Venue: TOKIO TOKYO
Date: April 24, 2021
Times: Doors 17:00 / Start 17:30
Buy Here: https://eplus.jp/intheflight5th/acc/
IN THE FLIGHT inc. Official Website: https://intheflight.com/
Poupelle of Chimney Town Themed Cafe to Open in Shibuya
000Cafe by tlc, a coffee stand in Shibuya with its own pop-up space, is collaborating with the hit film Poupelle of Chimney Town to offer a limited-time cafe experience based on the movie. It will run from April 1 to June 30.
The cafe design concept
SHIBUYA CHIMNEY COFFEE
Poupelle of Chimney Town is an animated fantasy film based on Akihiro Nishino’s picture book of the same name. It was released on Christmas Day last year and was nominated for Animation of the Year at the 44th Japan Academy Film Prize.
Disney Japan Celebrates 30th Anniversary of Disney Fan Magazine With Special Event
Walt Disney Japan will celebrate both the 30th anniversary of its Disney Fan monthly magazine and the 10th anniversary of its Disney Store original character UniBEARsity with a special event titled “Disney FAN 30th anniversary FAN!FAN!FAN!” which will run at the Shibuya Koen-dori branch of the Disney Store from April 2 and the Shinsaibashi branch from May 14.
The event will pay homage to the 30-year history of the much-loved Disney Fan magazine as well as feature a special art exhibition of past front covers. This artwork will be included on new and exclusive merchandise sold at the store. UniBEARsity will also see the spotlight as its history is also covered along with a range of 10th anniversary items.
Disney Fan 30th Anniversary Celebrations: Art Exhibition, History, and Merch
The Disney Fan exhibit will include a silhouette of Mickey Mouse made from a collage of old-time magazine covers. It will also feature an exhibit of back numbers, statues and papercrafts made from past magazine covers, commentary on certain issues, and more.
Fans can also get their hands on a collection of merchandise made with exclusive artwork from the magazine covers, from folders and face mask cases to magnets, frames and more – check out an excerpt of what’s on offer below.
UniBEARsity: 10th Anniversary Exhibition
UniBEARsity is a line-up of Disney teddy bear characters which came to life after Minnie taught Mickey and friends how to sew them. In celebration of its 10th anniversary, a special exhibition will take place including a special feature taken from Disney Fan when it first debuted, as well as a showcase of 89 teddy bears.an original story that bear characters. Check out what merchandise you can get here.
Disney FAN 30th anniversary FAN! FAN! FAN!
Disney Store Shibuya Koen-dori
Running: April 2, 2021 – May 9, 2021
*The first three days of the event (April 2-4) are exclusive to users of the Disney Store app
Address: Humax Pavilion Shibuya Koen-dori, 20-15 Udagawacho, Shibuya, Tokyo
Opening Hours: 11:00-20:00 (Until 17:00 on May 9)
Disney Store Shinsaibashi
Running: May 14, 2021 – June 20, 2021
Address: 2-1-13 Shinsaibashisuji, Chuo-ku, Osaka-shi, Osaka
Opening Hours: [Weekdays] 10:00-19:00 / [Weekends & Holidays] 11:00-19:00 (Until 17:00 on June 20)
Event Page: http://shopDisney.jp/store/DisneyFAN30th/
Kiii Presents Kagimatsuri Pop-Up Shop Event to be Held in Shibuya
Kiii has announced a pop-up shop event called Kagimatsuri which is set to run at MAGNET by SHIBUYA109 from April 23 to May 9. It will welcome a range of exclusive merchandise by popular Japanese creators, including a selection of items by famous Japanese illustrator Yuuki Kikuchi who is known for his hit 4-panel comic strip series 100 Nichi Go ni Shinu Wani which follows the story of a crocodile who doesn’t know he’s going to die in 100 days. 100 panels were released across 100 days on his Twitter page with the final comic strip garnering over 2 million likes.
Buy Exclusive LINE Stamps
In the run up to the event, a selection of LINE stamps made by eight popular creators is know available for purchase over on the LINE store.
~Kiii Presents~ Kagimatsuri
Japanese Event Name: 〜Kiii Presents〜かぎまつり
Running: April 23, 2021 – May 9, 2021
Where: MAGNET by SHIBUYA109
Address: 1-23-10 Jinnan, Shibuya, Tokyo, 150-0041
Event Page: https://kiii.co.jp/news/6859/
The Little BAKERY Tokyo Revamps and Reopens With New Eat-In Area
The beloved takeout bakery The Little BAKERY Tokyo, which is just down the road from another of Harajuku’s popular eateries THE GREAT BURGER, has undergone refurbishment to add a brand new eat-in space. The site reopened on March 22 as a bakery and cafe.
A tasty new eat-in menu
Crushed Avocado Toast | ¥1,250 (Before Tax)
Homemade Maple Granola | ¥1,350 (Before Tax)
New York Pizza (Pepperoni Slice) | ¥1,000 (Before Tax)
Classic Ham, Egg, & Cheddar Cheese Sandwich | ¥1,500 (Before Tax)
Apple Gorgonzola Cheddar Cheese Sandwich | ¥1,450 (Before Tax)
Bread loaves and takeout goodies
Red Bean Paste & Butter Ball | ¥420
Hokkaido Yotsuha Butter Croissaint | ¥260
Custard Pudding | ¥550
Hokkaido Brioche Loaf – Whole ¥580, Half ¥320 / Hokkaido Whole Wheat Loaf – Whole ¥560, Half ¥300 / Hokkaido Milk Loaf – Whole ¥580, Half ¥320 (Before Tax)
The new eat-in menu features a range of irresistibles like vegan-friendly avocado toast, homemade granola topped with fresh fruits and Greek yogurt, a selection of sandwiches made with homemade brioche toast, New York-style, pizza, and more.
Takeout options includes all the classics like bread loaves, sweet custard pudding, soft and crispy croissants, and so on.
There are around 30 baked delights to pick from at The Little BAKERY Tokyo all of which are made using flour from Hokkaido and natural yeast. All items on the menu are made fresh in-house every day, all ingredients from the salt and sugar to the eggs and more are domestic, and all ingredients are sourced sustainably and locally. The bakery also caters to all needs from those with food restrictions and allergies as well as a fantastic vegan menu which replaces animal products like eggs and butter with soy milk and grapeseed oil.
They even sell American-style doughnuts from the doughnut brand GOOD TOWN DOUGHNUTS who are inspired by doughnuts from Brooklyn. There’s around 20-30 to choose from, all colourful and all used with natural ingredients like fruit – none of the bad additives. Of course, there’s vegan doughnuts too, so if you’re struggling to find vegan food in Tokyo, you know where to go.
One worry in the bakery industry is that of leftover stock. But The Little BAKERY Tokyo has a solution for that: by wrapping up their pastries and baked foods and selling them as ‘DAY OLD BREAD’ on their online shop so nothing goes to waste, something which has received huge praise from people across Japan.