MMN Festival 2018 Report: Idol Stage at Tower Records Shibuya Rooftop SKY GARDEN
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA delivered Japanese culture to the world from Shibuya. The event saw 16,000 people attend across the two-day period to experience a new kind of Japanese festival.
This report will cover the Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL” event that took place at SKY GARDEN on the rooftop of Tower Records Shibuya, a place which which has built a history of music in Shibuya.
Idols are one aspect of Japanese culture that Japan can boast to the world. The event showcased a line-up of idols groups that MOSHI MOSHI NIPPON (MMN) want to introduce to the world. Let’s take a look at the idol stage which was packed full of Japanese ‘kawaii’!
Kicking off the performances on Day One was two-member idol unit C-Style from the city of Kisarazu. They left a strong impact on the crowd dressed in red and blue sailor outfits and donning sunglasses.
Next was another two-member unit, Kus Kus. Their perfectly coordinated choreography captivated the audience as they danced to the tune of easy-listening electro pop.
Wyenra were the third act. If you were to divide shadows and sunshine they are a group who certainly bring the ‘shadow,’ wrapping the crowd with the dark side of springtime weather.
The fourth group were dancing rock idols QUEENS. Wyenra debuted this year on February 10th while QUEENS debuted on January 31st. You would never know these groups had formed so recently with their magnificent performances.
As the sun started setting on SKY GARDEN, Jewel☆Neige stepped onto stage wearing dazzlingly beautiful white and silver outfits. The audience made a huge display of their excitement with the group’s unshakable performance.
Act number six was 5-member group CY8ER. There was a sense of mutual elation with everyone gathered in the crowd with the group’s Japanese-esque-incorporated future bass songs with easy choreography that even first-timers seeing the group could copy.
The seventh group on stage was Nankini! Unfortunately, one member was unable to make it, but the remaining two put on a thrilling performance with everything they had. If you wanted to see them three of them together then be sure to check out another one of their events.
The final idol group of Day One was Yamakatsu whose fired up performance also had the people in the crowd psyched and singing as they wrapped up the day with the right amount of exhilaration.
The top batters for Day Two were C-Style once again. For the second day the members wore special green happi coats which had the Japanese character ‘mo’ (も) on the back.
Following them was NEO JAPONISM who made their debut in December 2017. Their ‘neo’ sound had the crowd pumped. Their outfits had a mode taste to them and incorporated a traditional Japanese style which looked pretty even on an outdoor stage.
Act three was Yamakatsu who also performed on Day One. They put on a galvanizing performance to even more people this time. And although they didn’t perform it on this day, people are looking forward to their new single distopia set to hit shelves on April 17th.
Next was The Dance for Philosophy for which over 400 people turned up to the roof. The group wowed the packed venue with their funk numbers and outstanding vocal abilities.
PPP!PiXiON were next to grace the stage. Despite one member graduating from the group leaving them with four members, there was some serious support from the fans as each of them put on an energetic performance.
Sakidori Hasshinkyoku who went on stage as the sixth act began their performance with their song Karimen Destiny which was released in February. They wrapped up their setlist with their staple track Gimirepa and brought much excitement to the floor.
Following them was APPARE! Harajuku who are tied to the same studio as Sakidori Hasshinkyoku. Their setlist also inevitably livened the atmosphere, and their final song Harajuku Sunny Day had the crowd so pumped as if the building was going to fall down.
As night turned and the rooftop turned to black, the progressive sound and singing abilities of the four members from sora tob sakana established their style as unique – even in the idol world.
Pulling the curtains shut on Day Two was idol group Lovely Doll. The performance from the seven members was the kind of performance you’d expect from such a seasoned group. They finished up Day Two with Calendar Girl which was voted as the number one most popular song amongst fans.
MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018
MMN Festival 2018 Report: Onden Shrine – Bon Odori and an Array of Ennichi Food
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA promoted Japanese culture to the world from Shibuya. Over the course of two days, MMN delivered a new kind of Japanese festival to 16,000 people.
In this article, we report on Onden Shrine – one of the four areas of the festival – where the gods of Harajuku are enshrined. Let’s take a look at the line-up of performances for the stage area as well as the variety of booths!
Satsumasendai Odoridaiko opened the stage with a team made up entirely of women who struck their drums like thunder. Dressed in traditional outfits, the traditional sound of their drums rippled through across the event.
The members of maid café group Maidreamin put on a full-force idol performance, captivating the crowd with their catchy music and kawaii dance moves!
Next on stage was kendama performer EASY, who is also active overseas too. His skilful performance with his kendama – a toy enjoyed by both children and adults – garnered him huge rounds of applause.
Then it was character DJ time, which all the kids had been waiting for! Shimockey of Shimo-Kitazawa and Coroton of Gunma Prefecture were there to entertain. They both sang and danced together with the children! Shimockey and Coroton were also very popular outside DJ time too.
Last on stage was Ukon Takafuji of YUMENOYA for the Japanese dance show. At the end, all the performers, attendees and venue staff joined in with Bon Odori dancing! Everyone got involved from children to adults, overseas tourists and the character DJs.
Harajuku Rainbow Cotton Candy
The colourful cotton candy store from Takeshita Street in Harajuku TOTTI CANDY FACTORY served up a special event-only menu. They sold a numer of things, including TOTTI Rainbow (¥800) which was a combination of 5 flavours: plain (white), strawberry (red), carbonated (blue), and lemon (yellow). Cotton candy is a common treat sold at shrine food stalls, but TOTTI give a Harajuku spin to it. People carrying cotton candy around Onden Shrine really decorated the area.
Mizuhiki artist Kaori Funaki was invited to hold a workshop for people to create ‘mizuhiki’ which are special cords that tie envelopes used for monetary gifts. There was also individual mizuhiki related merchandise on sale, such as chopstick rests.
Global Kendamas Network was established to help spread the use of kendama, a popular sport originating from Japan that has given rise to pros around the world. Kendama performer EASY performed on stage, kendama for pros were sold, and people tried out kendama themselves.
Onden Shrine Omamori
Omamori and other items are sold at Onden Shrine. The god of beauty is enshrined at Onden Shrine, so the small, round omamori charm for “Beauty” (¥500) was very popular amongst girls. With foreign tourists, the omamori for “Victory” was popular.
Learn Shrine Etiquette
As part of the Harajuku tours by Airbnb which began and finished at SHIBUYA CAST, people were taught the proper manners and etiquette to praying at Japanese shrines, including about torii gates, temizuya, hishaku, and the main shrine building. Foreign tourists with an interest in Japanese culture were happy to get involved.
Frisbee Strike Out
At this booth, people had to throw a frisbee 6 times. When they got 1 line of bingo they picked one item they liked, and when they got 2 lines they picked two. Even if people didn’t get bingo, awards were still handed out to participants. The line-up included regional Japanese specialties such as “Soy Sauce Mochi” from Oita Prefecture and staple souvenir from Fukushima Prefecture “Brown Sugar Manju”.
Target Practice Game
The target practice game is common at Ennichi, but this was a special MMN Festival version. People had 5 shots per turn, and depending on how many targets they shot down, the number of prizes would change. Those who couldn’t land a shot weren’t left out however and were gifted low calorie chocolate. Prizes included tins of oden, tom yum flavoured okaki, and more.
Did you enjoy the events at Onden Shrine? We took elements from traditional Japanese matsuri festivals and put a MOSHI MOSHI NIPPON spin on them. During the Onden Shrine events, we were able to receive cooperation from local people and those associated with the shrine prior to the festival until the end of the festival.
MOSHI MOSHI NIPPON would like to continue holding even more events in the future where locals and those visiting Shibuya and Harajuku can have fun together.
MMN Festival 2018 Report: Natsume Mito Helps Children Paint Day Care Center for Happy Wall Project
On March 24th for MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, Japanese paint company ROOMBLOOM held the Happy Wall Project which they have been doing since 2014, an activity that contributes to society.
The Happy Wall Project is a volunteer project based on the idea of enrichening one’s life even more through painting. The first run was held at Hiratsuka Children’s Center and has since made its way to 21 educational facilities and welfare institutions across Japan.
With backing from Shibuya City and the Shibuya Tourism Association, ASOBISYSTEM, who produce the MOSHI MOSHI NIPPON FESTIVAL, held the Happy Wall Project as a workshop for children at Mirai∞LABO KIDS, a daycare facility located on Cat Street in Ura-Harajuku, to promote the growth and prosperity of Shibuya and Harajuku.
On the day, enrolled students and graduates of Mirai∞LABO KIDS worked with children with Down’s syndrome and autism who are members of the painting group atelier A as well as people associated with Nippon Paint Holdings to create a picture book amongst other arty things. Natsume Mito also received approval to get involved.
The project they worked on was painting 3 of the walls at Mirai∞LABO KIDS. They didn’t use monochromatic colours for the biggest wall – they painted a circus tent. This is the symbol of the institution. Circus members have an unbroken fighting spirit. They challenge themselves to things other people don’t. These are all indispensable elements children must possess. There’s a hope in the center to one day give birth to someone who will go on to work in the circus after leaving.
Natsume Mito spoke with the children to decide on what paints to use for the colour scheme of the circus tent. Instead of strong, darker colours, they decided to go with lighter pastel colours so that the children can feel calm. It was quite a challenge however as there were 189 paints to choose from. For the circus tent they chose “Birthday Present” pink, “ALOHA!” light blue, and “Grass Hopper” green. For the sides of the wall they used “Little Kiss” cherry blossom colour. The colour names were all unique and exciting.
The smaller children began painting first. There were children who had fun using their hands instead of paint brushes to put hand prints on the wall. Smaller details and parts of the painting that were higher up were left to the older children. People of all ages worked together and helped each other out, and after about an hour, the paint project was completed.
When it came to snack time to wait for the paint to dry, Natsume Mito played hide and seek with the kids. A sense of connectedness through working together rang through the room. It was a warm atmosphere, and the laughing never stopped.
After tearing off the masking tape the painting was complete. The adult guardians who watched over the work applauded everyone for their admirable efforts.
The daycare center was now bright thanks to the paint job. And a picture of a new circus tent was now in the room. The children will likely never forget about the place they helped decorate.
▼Check out this video which captures footage from the day.
MMN Festival 2018 in Shibuya: Laforet Museum Harakuku – Day 2 Report
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA was held across two days where Japanese culture was delivered to the world from Shibuya.
As the gentle spring air embraced us, the Harajuku Kawaii Market saw at Laforet Museum Harajuku its second run on day two of the festival, with more appearances from hugely popular models and artists.
Kicking off the stage events for Day 2 was Rikako Ōya (Babyraids Japan), Ellie, Yuri Suganuma, Ema Tanioku, and Yuna Yabe who held their talk session A Lesson on Being Photogenic. The six photo experts looked pictures from their articles on the MOSHI MOSHI NIPPON website while giving tips and tricks on how to make yourself more Instagrammable.
Chamereon Takeda returned once more to the stage for day to with her Zodiac Sign Rankings. Hikari Shibata had her fortune told with western astrology and tarot cards. Hikari herself loves fortune telling. According to her tarot reading, “If you’re crazy about something you won’t be able to escape, but if you think before you act, you will have good fortune.”
At the end of the talk session, the horoscopes for April were announced. 1st place went to Cancer. Everyone in the audience, too, was happy to hear the ranking list.
Next on stage was the Fashion & Hair Dye Talk Session with Hikari Shibata, Yuri Suganuma & MIZUKI (KORD) presented by FRESHLIGHT. Popular models Hikari Shibata, Yuri Suganuma and MIZUKI (KORD) welcomed guest Michelle, who’s influential in China. The four of them chatted about their experiences with hair dyeing as well as their recommended hair colours for spring.
Michelle was asked about the hair dyeing scene in China. She said that light colours are popular over there during spring. It’s common to see a lot of people with pink hair, the same as in Japan. On the FRESHLIGHT website there’s a video of MIZUKI skilfully demonstrating how to dye your hair, so be sure to check it out.
Amato Danshi were last on the list for the first slot. There was a real sense of oneness with the audience as if the hype from day one still lingered! During their high-tempo song Chocolate, the guys surprised everyone by throwing actual wrapped chocolate into the crowd. Everyone went crazy!
After a short break, Noah Satou and Ren Koseki opened the stage for the second slot. Their talk session centred around their Recommended Spring Cosmetics, where they introduced a variety of cosmetics from high brand to low price. It seems like the two of them are into coral this spring. They said that it can be used for a much more toned down look compared to pink.
Mynavi Baito presented their Challenge Award again on stage. Three teams of fashion students were challenged to create cute part-time work outfits which were worn on stage by Yuri Suganuma, Mei Nagasawa and Anna Yano. Team 95 created an izakaya outfit, Team Hikari produced a gas station uniform, and Team Twinkle served up moving-company couture.
The audience made their vote and Team Hikari came out on top as winners this time! One big point about their outfits was how it echoed not only the kawaii of Harajuku, but of Japan. The three of them, all born in 1995, have gotten along and been on the same wavelength since they started designing the outfit. Their victory smiles left a big impression.
A huge cheer welcomed MAGiC BOYZ onto the stage, a hip-hop group formed of three high school DJs Toma, Ryuto and Mahiro, and elementary school DJ Joe. To begin the set, the audience did some call and response with Joe, shouting “Majibo!” (short for MAGiC BOYZ) and “Kawaii!” Their passionate Japanese rap cemented their performance as the most enthusiastic, high frenzy of the day.
Yutaro stepped onto stage next to answer people’s questions in his Q&A segment. He answered everyone’s questions honestly, such as “Where did you plan your first trip to?”, “If your boyfriend’s fashion style is uncool, how should you get him to fix it?” and “What type of girl do you like, and what hairstyle?” Everyone was absorbed in his answers.
The final event to wrap up the stage was Learn Japanese Spring Trend Styles with Shibasaki & Rinko♡. Saki Shibata and Rinko Murata introduced co-ords using their own personal items and offered suggestions and tips.
A flea market was also held on stage where people could enter a lottery to purchase personal items from models that attended the festival. People that bought Saki and Rinko’s items were overjoyed after hearing them tell the story behind each one! Harajuku Kawaii Market took place on March 24th and 25th. It promoted Japan’s kawaii culture from Harajuku and proved a roaring success.
MMN Festival 2018 in Shibuya: Laforet Museum Harajuku – Day 1 Report
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA is currently being held across Saturday March 24 and Sunday March 25, serving Japanese culture to the world from Shibuya. Day one ended with huge success. Laforet Museum Harajuku, one of the four areas of the festival, was home to the Harajuku Kawaii Market take place, an event themed on the concept of “Find Japanese Kawaii♡”. The market was lined with a whole host of booths where people got up close with Japanese fashion, beauty, fortune-telling, DIY and more. But that’s not all.
The stage was graced by models heavily active in Harajuku-style fashion magazines, popular social media influencers, and others, all of whom shook the house.
Kicking off the stage performances was none other than Amato Danshi, a six-member male idol group whose concept centres around sweets and candy. “We want to spread the greatness of sweets even more!” They sure weren’t lying with those words, as the guys surprised the audience by gifting everyone sweets during their set. Things got really exciting during their high-tempo track Shu Cream (“Cream Puffs”) as the crowd joined in with the group members in some seriously energetic dancing!
With excitement still rippling through the room, “Mynavi Baito presents Challenge Award” was next on stage. Nine fashion students were split into teams of three who were challenged to create cute part-time work outfits to promote to the world. Yuri Suganuma, Mei Nagasawa and Anna Yano stepped out onto stage and presented the outfits by wearing them. Team 95 created an izakaya outfit, Team Hikari produced a Gas Station uniform, and Team Twinkle served up moving-company couture.
The audience were made to vote for a winner with a raise of hands. The winners of the Challenge Award were Team Twinkle and their mover outfit! They went away with a cash prize of ￥100,000. Tears were even seen from the team upon hearing the announcement. It was a moving stage event – you could see their passion and how hard they had all worked.
Natsume Mito put on her fashion show where the tender and slightly mysterious world of Tomonori Taniguchi’s picture book Bulldog Tantei to Kieta Hoshi (BUNKEI Co., LTD.) was brought to life with performances from Japanese models Akari Abe, Manaka Arai, Alice Ikeda, Anna Kawamura, Aino Kuribayashi, Saki Shibata, Yuri Suganuma, Ema Tanioku, Eri Tanioku, Chie Tsuji, Rinko Murata and Una while Natsume Mito read the book aloud.
Natsume wore a smile of joy on her face when the fashion show came to an end. She announced, “It was a challenge to bring to life and convey something that you imagine in your head. I want to go on to create the opportunity to produce more picture book stage shows!”
The first slot of performances came to a close and led into slot two. Youtuber Megane and models Yoshiaki and Michi were invited as guests for a talk session. They showed lots of private photos while giving backstory to each of them. They also blurted out frank insights into each of the pictures which had people in stiches.
In a talk show with popular illustrator Fusedy and Koseki Ren, the two of them gave their cherished opinions of the topic of romance. It was very much a talk between two people who have known each other for 4 years. They were on the same wavelength. It was a girl-talk which showed no sign of stopping as they chatted with plenty of “I know, right!” and “Tell me about it!” moments as Ren empathised with the contents of Fusedy’s book.
Next on stage was none other than Rilakkuma! To realise Shibuya’s recent appointment as a city for international tourism and culture, an inauguration ceremony was held on stage to name Rilakkuma an official Shibuya Tourism Ambassador!
Seeing that had people sighing in adoration with accompanying exclamations of “kawaii.”
With three more stage events wrapped up, it was time to move on to slot three. The first of the performances was the “Fashion & Hair Dye Talk Session with Ren Koseki, Hikari Shibata, Yuri Suganuma, Ayumi Seto and MIZUKI (KORD)” presented by FRESHLIGHT. Popular models Ren Koseki and Ayumi Steo, as well as popular stylist MIZUKI (KORD), chatted about their experiences with dyeing their hair, recommended hair colours for spring, and more.
that when it comes to spring, it’s all about warm colours. When you want to shake things up a bit for going out during spring break, why not go for an easy and comfortable image change with hair dyes from FRESHLIGHT?
Fortune-teller Chamereon Takeda read Mei Nagasawa – who loves spirituality and going to shrines – for romance and work in her “Love Compatibility Rankings: Zodiac Signs” session. Chamereon Takeda used western astrology and tarot readings for Mei, who was interested in her marriage partner. She was told “Your luck will increase for both romance and work starting this autumn. It will be a time where you form a bond with someone you need, and break away with someone you don’t.”
In the second half of the show, Chamereon Takeda also announced the rankings for love compatibility for each zodiac sign. Coming in 1st place was the Taurus! The scene of people devouring the demonstration was a sight to behold – as if people really wanted to hear their destinies.
The final act of day one was a talk session with Saki Shibata, Ayaka Segawa, and Rei Maruyama. The three of them work as a model, artist & nurse, and performer respectively. Their open and honest discussion focuses on their careers. The conversation got pretty lively as expected from three friends!
That’s it for day one at Harajuku Kawaii Market. Look forward to the performances on stage on day two!
MMN Festival 2018 Report: Natsume Mito Produces and Performs First Show “Tobidase! Picture Book Show 〜Storytime With Natsume Mito〜”
MOSHI MOSHI FESTIVAL 2018 in SHIBUYA was held in Shibuya and Harajuku on March 24th and 25th. On Saturday March 24th, model and artist Natsume Mito held her first ever fashion show Tobidase! Picture Book Show ～Storytime With Natsume Mito～ at Laforet Museum Harajuku.
Natsume Mito fully produced the fashion show which was themed on Bulldog Tanei to Kieta Hoshi (BUNKEIDO Co., LTD.), a picture book by Tomonori Taniguchi. The story is as follows. The stars have disappeared from the sky. During this time, a letter arrives for the bulldog detective requesting he search for the lost stars. He accepts and heads out to find them. He’s able to locate them, but why did they disappear, and who sent the letter…? This exciting story is full of heart and can be enjoyed by kids and adults alike.
Natsume Mito read the story aloud while a cast of Japanese models brought the world of the book to life through fashion. Models that performed included Yuri Suganuma, Ema Tanioku, Eri Tanioku, Aino Kuribayashi, Chie Tsuji, Abe Akari, Saki Shibata, Rinko Murata, Manaka Arai, Alice Ikeda, Una, and Anna Kawamura. Natsume Mito styled the outfits in the image of everything from the bulldog detective to the animals, moon and stars. The models were immersed in their roles and walked and posed as directed.
Bulldog Detective (Eri Tanitoku) & Gorilla (Rinko Murata)
Bulldog Detective (Ema Tanioku) & Owl (Una)
Bulldog Detective (Ema Tanioku) & Starfish (Saki Shibata)
Bulldog Detective (Eri Tanioku) & Stars (Yuri Suganuma, Chie Tsuji, Aino Kuribayashi, Akari Abe, Rinko Murata, Manaka Arai)
At the end of the show, the models that performed spoke with the stage presenter Rei Maruyama and gave their thoughts on this first ever fashion show.
Anna Kawamura (Tortoise): Beret – Caorinomori / Hairband attached to hat, Brooch – Barairo no boushi / Bootsu – gREEN DOT / other personal items UNA (Owl): Innerwear, Jacket, Fringe Skirt – Barrack Room / Tulle Skirt – Gaijin / Hat, Choker – MARTE / other personal items Yuri Suganuma (Star): Neckband – SPINNS / Lace Pants – gREEN DOT / other personal items Chie Tsuji (Star): One Piece, Shoes – daidai / Camisole One Piece – Barrack Room / Necklace – CA4LA Bridal / other personal items Ema Tanioku (Bulldog): Shoes – daidai / other personal items
Eri Tanioku (Bulldog): Jacket, Shoes – HUG / Blouse, Hat – SPINNS / other personal items Alice Ikeda (Moon): Belt – HUG / Pumps – gREEN DOT / other personal items Manaka Arai (Star): One Piece – MARTE / Hair Accessory – CA4LA Bridal / Pumps – Gaijin / other personal items Rinko Murata (Star): Lace Gown – Barrack Room / Shoes – RANDA / other personal items Saki Shibata (Starfish): One Piece – gREEN DOT / Neckband, Pumps – Gaijin / Hair Accessory – CA4LA Bridal Aino Kuribayashi (Star): One Piece – Gaijin / Lace Top – gREEN DOT / Hat – Barairo no boushi / Hairband attached to hat – Caorinomori / Sandals – RANDA
Natsume Mito Comment:
“I went and produced a show that combined a picture book with fashion. This was my first time doing this, so I was worried perhaps due to my own self-satisfaction. I was finally able to feel relief after hearing claps from people who came to watch (laughs). Thank you so very much to everybody who came! And to all the models who performed too. I’m happy that the outfits I put together went perfectly with everyone. I can see once again how difficult it was to convey what was in my head to the staff too. It was a very good learning experience. I want to try creating another stage show that conveys the wonder of loving picture books together and the fun of fashion!”
Tobidase! Picture Book Show ～Storytime With Natsume Mito～ wrapped up with much success. Look forward to the many things Natsume Mito will challenge herself to next!
Outfit Co-Operation: Gaijin / CA4LA / Caorinomori / gREEN DOT / SPINNS / daidai / HUG / Barairo no boushi / Barrack Room / MARTE / RANDA
MMN Festival 2018 Report: MOSHI MOSHI MUSIC FESTIVAL & Up-and-Coming Artists at Tower Records
The MOSHI MOSHI NIPPON Project has one goal: to promote Japanese pop culture to the people of the world. On March 24th and 25th, MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA was held, delivering Japan’s popular culture to the world from the Shibuya and Harajuku area.
There were several places this year’s festival took place. One of those locations was Tower Records Shibuya, where we held a music event titled “Featuring Japanese New Music: MOSHI MOSHI MUSIC FESTIVAL.” Here, music artists with huge influence in the scene, as well as music media companies who have hooked up with new talent, came together as curators to deliver a fantastic showcase of promising artists. The event took place at the CUTUP STUDIO on B1F of Tower Records Shibuya.
Day One at the CUPUP STUDIO saw many performers. This included MANON, a hopeful new artist signed to ASOBISYSTEM, as well as three other artists recommended by music media company Spincoaster: SIRUP, Mizuki Ohira with Kobayashi Utena, and The Wisely Brothers.
Recognised R&B artist SIRUP warmed and spellbound the room with his sugary vocals and mellow, infectious beats.
Mizuki Ohira rocked the steelpans while Kobayashi Utena played the marimba, giving rise to an exotic musical co-performance. Three-piece female band The Wisely Brothers sent forth new-age girl power with their heavy garage rock. They also spoke about there being so much manga in Japan as one of the things they like about the country.
The second half of the event was graced by an MC battle produced by WREP, a hip-hop radio channel, hosted by Zeebra and Hachi Moji. Four spectators from the audience were appointed as team leaders and had to create teams from the 12 battle MCs present at the show.
The 4 teams battled it out in a tournament for the title of best MC. MCs that participated in the battle included MC Seishain, MC Matsushima, MC MIRI, Kizal, SAM, SHO GEN, Datemegiri, TKdakurobuchi, NiLL Nico, 8×8=49, FRANKEN, and Yuma.
Team SHO GEN, TKdakurobuchi & NiLL Nico and Team MC Matsushima, MC Seishain & SAM came out victorious. At the end of the battle, the chief members of the teams SAM and TKdakurobuchi clashed in a final battle with SAM taking the crown. The winning team took home a cash prize with the hip-hop fans in the crowd in a flurry of excitement. This marked the end of the first day.
For Day Two, Natalie Music worked as curators for the live stage event “Live Natalie meets MOSHI MOSHI NIPPON.” MISMOPE were the first on stage with their spacey performance, followed by Nemuri Haru, who left a huge impact with her mad mix of poetry and rap.
Monari Wakita fitted in nine songs in 30 minutes, demonstrating her multi-layered musicianship. The packed-out CUTUP STUDIO also got involved with some fiery call & response.
Atarashii Gakkou no Leaders wowed the audience with their infectious outlook and sharp, nimble dancing. During their song Saishuu Jinrui, which is the lead song taken from their first major album Mae Narawanai released on March 21st, they demonstrated their acrobatic bodies to the tune of a lively piano.
Five-member band Luby Sparks, who are recognised in the British alternative rock scene, also announced their new vocalist Erika for the first time.
The last performer of the day was SHE IS SUMMER, who performed a string of popular hits such as Machiawase wa Kimi no Iru Shinsen and Tobikiri no Oshare Shite Wakarebanashi wo. The two-day festival came to a close with MICO’s energetic, jumpy performance.
Rilakkuma x Tower Records Collaboration Includes Exclusive Merchandise and Themed Cafe Menu
Tower Records has announced Rilakkuma x Tower Records Campaign 2021, an event set to run from August 4 to August 29. The retail music chain is joining paws with Rilakkuma and company for a campaign with the theme “Wow, what a surprise!” at Tower Records stores, their online shop, and Tower Records Cafe.
Merch collab line-up
Tower Records has collaborated with Rilakkuma every year since 2009. This year sees the arrival of brand new original merchandise, a CD, and themed cafe.
The merchandise will be available at 27 Tower Records stores, Tower Records Cafe Omotesando, and online. Enjoy adorable original artwork of Rilakkuma, Korilakkuma, Chairokoguma, and Kiiroitori. There’s lots of freebies to get your hands on too – check out the line-up below.
Available at 27 Tower Records stores, Tower Records Cafe Omotesando, and the online shop
Available at Tower Records Shibuya, Tower Records Cafe Omotesando, and the online shop
Free character cards with every purchase
Red Rilakkuma zabuton floor cushion
For this year’s campaign, Rilakkuma fans can win themselves a zabuton floor cushion too. For a chance to win, you need to sign up online.
Tower Records x Rilakkuma CD cover
Postcard included with CD
The eighth Tower Records x Rilakkuma CD includes background music for doing yoga. There are 15 popular J-pop tracks in total which can be enjoyed for just chilling out to as w2ell.
Themed cafe menu
The cafe collaboration at Tower Records Cafe Omotesando takes on an American diner theme. Takeout drinks will also be available at the Nagoya Sakae SKYLE and Umeda NU Chayamachi branches too.
At Tower Records Omotesando
Table mats at Tower Records Omotesando
Rilakkuma, Korilakkuma, Chairokoguma, and Kiiroitori themed dishes, drinks, and desserts
Receive a free fan when you book a table in advance
Receive a free postcard when you order from the collab menu
Set of 3 original stickers
Free postcard when ordering from the Special Menu
Free postcard when you order a takeout bottle
Collect all six stamps in the stamp rally to win a poster
During the campaign, for every piece of merchandise ordered, you’ll receive one of four possible character cards. 20 people who also scan the QR codes included on the cards by September 12 will be randomly chosen to win either a white Rilakkuma zabuton cushion or a ¥3,000 Tower Records gift card.
©2021 San-X Co., Ltd. All Rights Reserved.
Rilakkuma x Tower Records Campaign 2021
Running: August 4, 2021 – August 29, 2021
Zabuton Cushion Applications
Submission Page: Tower Records Online
Submission Period: July 15, 2021 – August 29, 2021
Pre-Orders: July 15, 2021
Release Date: August 4, 2021
Locations: Tower Records Cafe Omotesando / Tower Records Cafe Nagoya Sakae SKYLE (Takeout Drinks Only + Closed August 17) / Tower Records Cafe Umeda NU Chayamachi (Takeout Drinks Only + Closed August 16)
Menu ①: August 4, 2021 – August 13, 2021
Menu ②: August 14, 2021 – August 22, 2021
*Table bookings mandatory
Louis Vuitton Opens Pop-Up Store in Shibuya’s Miyashita Park
Louis Vuitton opened a pop-up shop on the second floor of their Shibuya Men’s Store in Miyashita Park on July 5. The pop-up shop is called ‘Temporary Range’ and is reminiscent of Virgil Abloh’s rainbow-coloured 2019 Spring/Summer collection.
The store is celebrating Abloh’s iconic LV Trainers by showcasing the latest editions of the sneakers as well as selling various designs exclusive to the branch.
Temporary Residency opens as one of the men’s fashion events taking place as part of ‘Louis Vuitton: Walk in the Park’ which has taken place in Pont Neuf in Paris, Soho in New York, and now for the first time in Japan, Shibuya in Tokyo. It opened as a way to delve deeper into the concepts and icons crafted for the Maison by Abloh.
(C)LOUIS VUITTON_TOMOYUKI KUSUNOSE
Location: Louis Vuitton Shibuya Men’s Store (Floor 2F)
Address: MIYASHITA PARK North, 6-20-10 Jingumae, Shibuya, Tokyo
Running: July 5, 2021 – August 1, 2021
Opening Hours: 11:00-20:00
Louis Vuitton Official Website: www.louisvuitton.com
EVISEN SKATEBOARDS x Tetsuya Nagato Exhibition to Open at Shibuya PARCO
EVISEN SKATEBOARDS and art director Tetsuya Nagato are set to run the “EVIHONDOKO” exhibition at Shibuya PARCO from July 16-26.
EVISEN SKATEBOARDS is one of the most popular skateboarding companies in Japan. It has collaborated with brands such as SEIKO and adidas Skateboarding, released products developed by artists who incorporate elements of Japanese culture and tradition, is associated with big names in the skateboarding world both inside and outside Japan, and more. The company is teaming up with Tetsuya Nagato who has worked in the music, fashion, and art industries since the late 90’s. He has worked as an art director for top artists and fashion brands in Japan.
One of the decks that will be showcased that was designed by Tetsuya Nagato using techniques from Dafen, a village in Shenzhen, China, which is known for oil painting. Visitors will even be able to purchase it. While the pieces are copies rather than originals, they can be produced in large quantities.
A range of apparel and other goods will also be sold at the exhibition, and there’ll even be a skateboarding ramp and DJ event.
Japanese Event Title:「蝦本床 -EVIHONDOKO-」
Running: July 16, 2021 – July 26, 2021
Venue: GALLERY X (Shibuya PARCO Floor B1F)
PARCO Official Website: http://www.parco.co.jp
Pui Pui Molcar x Tower Records Collaboration Merchandise Releases
To promote the Blu-ray and DVD release of the stop-motion animation series Pui Pui Molcar, Tower Records is releasing a merchandise collection at 27 of their branch stores as well as online on July 27. Participating stores will also feature special voice announcements as well as hand out special receipts.
Pui Pui Molcar x Tower Records Acrylic Keyrings | 6 Designs | ¥770 (Tax Included)
Pui Pui Molcar x Tower Records A4 Folder | ¥880 (Tax Included)
Pui Pui Molcar x Tower Records Lunch Tote Bag | ¥1,650 (Tax Included)
Pui Pui Molcar x Tower Records White T-Shirts (S/M/L/XL) | Exclusive to Tower Records Shibuya, Shinjuku, and Online | ¥3,980 (Tax Included)
Pui Pui Molcar x Tower Records Black T-Shirts (S/M/L/XL) | Exclusive to Tower Records Shibuya, Shinjuku, and Online | ¥3,980 (Tax Included)
The adorable items feature the Pui Pui Molcar characters carrying a Tower Records shopping bag in their mouths. One of them includes DJ Molcar, and original character designed for this collaboration. The items also include the catchphrase ‘PUI PUI MUSIC.’
Customers at participating stores will also get to hear voice recorded lines by the Molcars when they go to the listening machines.
Collaboration Poster Designs
All who purchase the Pui Pui Molcar Blu-ray or DVD at Tower Records or TOWERmini will also get a special receipt design, and select stores will also feature panel exhibits.
Pui Pui Molcar x Tower Records
Pre-Orders: July 7, 2021
Release Date: July 27, 2021
Participating Branches: Shibuya/Shinjuku/Sapporo Pivot/Sendai PARCO/Ikebukuro/Akihabara/Kichijoji/Kawasaki/Yokohama Vivre/AEON Laketown/Urawa/Ario Kawaguchi/Tsudanuma/Shizuoka/LaLaport Iwata/Nagoya PARCO/Nagoya Kintetsu Passe/Odaka/Suzuka/Osaka Marubiru/Nanba/Umeda NU Chayamachi/Abeno Hoop/Kobe/Hiroshima/Shizuoka PARCO/AMU Plaza Hakata City/Online
Matcha Republic Takes Kyoto’s Uji Matcha to Tokyo For the First Time
Uji-based matcha tea shop Matcha Republic is taking their menu to Tokyo for the first time with a pop-up shop inside Shibuya Hikarie which will run from July 15-28.
Matcha Ink Hikarie Exclusive Version Premium Matcha Latte | ¥681 (Tax Included)
Original Clear Shopping Bag
Matcha Republic’s ink bottle matcha lattes are super popular on Japanese social media. For their Tokyo pop-up shop, their premium matcha latte arrives in an exclusive design. The dirnk is made from only the best picked matcha leaves to make a smooth, milky beverage. The bottle is also sold in an original shopping bag.
Matcha Panna Cotta Hikarie Exclusive Version | ¥681 (Tax Included)
The brand’s popular panna cotta set also arrives in a Hikarie exclusive design. The delicious dessert is made with fragrant Uji matcha.
PREMIUM GOLDEN UJI MATCHA CASTELLA | ¥2,381 (Tax Included)
Matcha Republic’s moist matcha castella is sprinkled delicately with gold leaf, creating a luxurious dessert.
Location: Shibuya Hikarie ShinQs B2 Food Stage
Running: July 15, 2021 – July 28, 2021
Opening Hours: 11:00-20:00
Official Website: https://www.matcha-republic.com
Sendagaya’s Japanese Tea Cafe Hachiya Reopens After Renovations
07.July.2021 | FOOD
Hachiya, a Japanese tea cafe located in Setagaya, Tokyo, reopened on June 28 after undergoing renovations.
Handmade onigiri rice balls
Seasonal fruit anmitsu with Japanese tea set
Hachiya offers a new way to enjoy Japanese tea, serving it in a range of styles such as carbonated, as a tea latte, in smoothies, and more. It’s located in Setagaya, a stylish and relaxed part of Shibuya that’s surrounded by trees and plants and has become more talked about in recent years. Alongside the cafe’s reopening, it has also introduced new items to the menu such as onigiri and animitsu which can be enjoyed together with a cup of tea.
Matcha with confections
Ice cream available in four flavours: vanilla, nanko-ume, sobacha, and kusa mochi
Other new menu items include a set of matcha and confections as well as four different ice cream flavours, all of which go perfect with Japanese tea.
The cafe has incorporated a new lightning system and has also introduced a special coating that uses photocatalysis which can eliminate up to 99% COVID-19, allowing for guests to enjoy their time there safely.
Reopening: June 28, 2021
Address: 3-2-10 Setagaya, Shibuya-ku, Tokyo
Opening Hours: 8:30-18:30 (Last Orders 18:15)
Closed: Weekends / National Holidays/ New Year
Acccess: 2-minutes on foot from Kita-Sando Station / 8-minutes on foot from Harajuku Station
Hachiya Official Website: http://8ya.jp/
Tokyo Revengers Anime’s Bloody Halloween Arc Ending Theme to be Performed by Nakimushi
An event held on June 19 for the anime adaptation of Ken Wakui’s Tokyo Revengers manga, which was attended by the main voice cast who read lines from the anime, premiered the 3rd key visual and promotional video for the upcoming Bloody Halloween Arc which is set to begin airing this July.
Check out the PV below.
Tokyo Revengers 3rd PV
Nakimushi will perform the ending theme Tokyo Wonder for the new arc which will begin airing from episode 13 on July 3. The song will be released as a digital single the day before on July 2.
In promotion of the new arc, advertisements for the series are set to roll out across Shibuya in Tokyo – the same location where the series is set. Posters for the manga, anime, and live-action film will be plastered up from July 1 to 14. Various shops in Shibuya will also sell exclusive merchandise as part of the promotion. The Shibuya Tourism Association is even getting involved by opening a pop-up shop, handing out street maps of Shibuya with Tokyo Revengers designs on it, and more.
Netflix’s The Naked Director x Shibuya 5G Entertainment Project Launch Collaboration
In promotion of the second season of the Netflix Original series The Naked Director, which launched worldwide on June 24, the Shibuya 5G Entertainment Project is teaming up with the series to hold a stamp rally around the city of Shibuya, combining the real world with the virtual by using AR technology. Viewers of the series need to head to various locations around Shibuya and can scan QR codes which will display various references to The Naked Director along with voiced quotes from the series. Those who visit all the spots and collect all the virtual stamps will also enter for a chance to win some exclusive merchandise.
Shibuya’s giant screens are displaying The Naked Director as part of the promotion, and Takayuki Yamada himself has recorded new lines for it. The AR collaboration isn’t only happening in Shibuya either – the official website is hosting a Japan nationwide AR experience too amongst other things.
The Naked Director x Shibuya 5G Entertainment Project
Official Website: https://shibuya5g.org/article/tnd2/
Experience Products and Services From Japan’s 47 Prefectures in Shibuya
D&DEPARTMENT PROJECT is teaming up with Loftwork to open the 47 RENTAL STORE inside the d47 MUSEUM located on the 8th floor of Shibuya Hikarie in Tokyo. Running from July 1 to September 27, the store will offer ‘rental’ products and services from Japan’s 47 prefectures.
Some of the exhibits include
Sense of Tono・TONO MADE (Iwate Prefecture) / KIYO Dessert Set・ZIKICO (Tokyo) / XYLOPHONE CHAIR・Chiffon Chair・Toymasu / suwa megami・suwa megami (Nagano Prefecture)
What to look out for
Experience things from 47 prefectures and help support their promotion and growth.
This project has been held 27 times in the past at d47 MUSEUM, with various themes centred on Japan’s prefectures such as travel, craftsmanship, lifestyle, fermentation, and more. The theme for its 28th run is the 47 RENTAL STORE which focuses on fostering communication through services. Visitors will be able to buy and experience a range of products and services first-hand and in turn help to provide feedback to exhibitors.
The products or services visitors are interested in at the event can be tested or rented to see if they wish to incorporate them into their own lives. It’s a chance to discover new and wonderful things for adoring lifestyles.
MOLT PROJECT 2021 – 47 RENTAL STORE
Running: July 1, 2021 – September 27, 2021
Opening Hours: 12:00-20:00 (Last Entries 19:30)
Location: d47 MUSEUM
Address: Shibuya Hikarie 8F, 2-21-1 Shibuya, Shibuya-ku, Tokyo, 150-8510
Price: Open donations
Event Details: https://www.d-department.com/item/DD_EVENT_27160.html
d47 MUSEUM Official Website: https://www.d47museum.com
*Opening hours subject to change depending on COVID-19 situation
Phantasy Star Online 2 New Genesis Promotional Posters Take Over Shibuya
26.June.2021 | ANIME&GAME
SEGA has taken over Shibuya with a collection of posters for their online RPG Phantasy Star Online 2 New Genesis as part of the ‘NO BORDER.’ promotional project.
Outside the ticket gates of floor B2F at Shibuya Station
PSO2 New Genesis Posters around Shibuya
Various posters around Shibuya Center-gai, Inokashira-dori, Rumbling Street, Miyashita Park
“Choose your universe. Create your identity.” That’s what players are asked with when entering the world of New Genesis, and that’s where the concept of the ‘NO BORDERS.’ promotion comes from: creating your own limitless adventure. Japanese rock band Zutomayo are also featured in some of the promotional posters. They even released the new song Aitsura Zenin Dosokai as part of the collaboration. Four other models also modelled for the promotion.
Official Website: https://noborder2021.com
Ado’s ‘Yoru no Pierrot’ Music Video is Illustrated by KEIGO INOUE
23.June.2021 | MUSIC
Following his collaborations with virtual YouTuber Kizuna AI as well as Eve for the Jujutsu Kaisen anime opening Kaikai Kitan, Japanese illustrator KEIGO INOSUKE has now joined hands with Ado to create the music video and CD cover artwork for her new song Yoru no Pierrot (Clown of the Night).
Yoru no Pierrot is written and composed by biz, a Vocaloid producer who previously worked on Ado’s song Freudmeta. On the same day the music video dropped on June 14, advertisements lit up the big screens at Shibuya Scramble Crossing in Tokyo (see below). The video itself depicts a futuristic Scramble Crossing, illustrated by digital artist KEIGO INOSUKE whose name is known both in Japan and overseas.
Dress Like EarthBound’s Ness With New Era’s Hat Collection
New Era has announced its first collaboration with the Mother video game series, also known as EarthBound outside Japan. Two hats, one inspired by Ness’s hat from Mother 2, and a ‘SMAAAASH!!’ version, will be released at the Mother no Hiroba pop-up shop at Shibuya PARCO as well as at participating TOCHIBI stores in Japan on July 1.
NEW ERA® 9FIFTY™ SMAAAASH!!/Ness – ¥7,700 Each (Tax Included)
Both hats feature New Era’s iconic 59FIFTY® model, which was first released in 1954, and feature the 9FIFTY™ snapback adjuster. One is coloured red and blue with a white top, just like Ness, and the other is full black with the word ‘SMAAAASH!!’ on the front.
The Mother no Hiroba pop-up shop will be open at Hobo Nichijo on the 8th floor of Shibuya PARCO in Tokyo from July 1 to 11. EarthBound fans can get their hands on a range of related merchandise.
©SHIGESATO ITOI / Nintendo ©HOBONICHI
MOTHER x New Era Collection
Released Date: July 1, 2021
Product Details: https://www.1101.com/n/s/mother2_newera_pre
MOTHER no Hiroba Pop-Up Shop
Running: July 1, 2021 – July 11, 2021
Opening Hours: 11:00-20:00
Location: Hobo Nichijo (Shibuya PARCO Floor 8F)
Address: 15-1 Udagawacho, Shibuya, Tokyo