MMN Festival 2018 Report: Idol Stage at Tower Records Shibuya Rooftop SKY GARDEN

04.April.2018 | FEATURES / FES / MUSIC

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA delivered Japanese culture to the world from Shibuya. The event saw 16,000 people attend across the two-day period to experience a new kind of Japanese festival.

 

This report will cover the Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL” event that took place at SKY GARDEN on the rooftop of Tower Records Shibuya, a place which which has built a history of music in Shibuya.

 

Idols are one aspect of Japanese culture that Japan can boast to the world. The event showcased a line-up of idols groups that MOSHI MOSHI NIPPON (MMN) want to introduce to the world. Let’s take a look at the idol stage which was packed full of Japanese ‘kawaii’!

c-style

Kicking off the performances on Day One was two-member idol unit C-Style from the city of Kisarazu. They left a strong impact on the crowd dressed in red and blue sailor outfits and donning sunglasses.

Kus Kus

Next was another two-member unit, Kus Kus. Their perfectly coordinated choreography captivated the audience as they danced to the tune of easy-listening electro pop.

24日ゑんら_preview

Wyenra were the third act. If you were to divide shadows and sunshine they are a group who certainly bring the ‘shadow,’ wrapping the crowd with the dark side of springtime weather.

QUEENS

The fourth group were dancing rock idols QUEENS. Wyenra debuted this year on February 10th while QUEENS debuted on January 31st. You would never know these groups had formed so recently with their magnificent performances.

24日Jewel☆Neige_preview

As the sun started setting on SKY GARDEN, Jewel☆Neige stepped onto stage wearing dazzlingly beautiful white and silver outfits. The audience made a huge display of their excitement with the group’s unshakable performance.

CY8ER

Act number six was 5-member group CY8ER. There was a sense of mutual elation with everyone gathered in the crowd with the group’s Japanese-esque-incorporated future bass songs with easy choreography that even first-timers seeing the group could copy.

なんキニ!

The seventh group on stage was Nankini! Unfortunately, one member was unable to make it, but the remaining two put on a thrilling performance with everything they had. If you wanted to see them three of them together then be sure to check out another one of their events.

Yamakatsu

The final idol group of Day One was Yamakatsu whose fired up performance also had the people in the crowd psyched and singing as they wrapped up the day with the right amount of exhilaration.

C-Style

The top batters for Day Two were C-Style once again. For the second day the members wore special green happi coats which had the Japanese character ‘mo’ (も) on the back.

25日NEO JAPONISM_preview

Following them was NEO JAPONISM who made their debut in December 2017. Their ‘neo’ sound had the crowd pumped. Their outfits had a mode taste to them and incorporated a traditional Japanese style which looked pretty even on an outdoor stage.

Yamakatsu

Act three was Yamakatsu who also performed on Day One. They put on a galvanizing performance to even more people this time. And although they didn’t perform it on this day, people are looking forward to their new single distopia set to hit shelves on April 17th.

フィロソフィーのダンス

Next was The Dance for Philosophy for which over 400 people turned up to the roof. The group wowed the packed venue with their funk numbers and outstanding vocal abilities.

PPP!PiXiON

PPP!PiXiON were next to grace the stage. Despite one member graduating from the group leaving them with four members, there was some serious support from the fans as each of them put on an energetic performance.

さきどり発進局

Sakidori Hasshinkyoku who went on stage as the sixth act began their performance with their song Karimen Destiny which was released in February. They wrapped up their setlist with their staple track Gimirepa and brought much excitement to the floor.

天晴れ!原宿

Following them was APPARE! Harajuku who are tied to the same studio as Sakidori Hasshinkyoku. Their setlist also inevitably livened the atmosphere, and their final song Harajuku Sunny Day had the crowd so pumped as if the building was going to fall down.

25日sora tob sakana_preview

As night turned and the rooftop turned to black, the progressive sound and singing abilities of the four members from sora tob sakana established their style as unique – even in the idol world.

愛乙女☆DOLL

Pulling the curtains shut on Day Two was idol group Lovely Doll. The performance from the seven members was the kind of performance you’d expect from such a seasoned group. They finished up Day Two with Calendar Girl which was voted as the number one most popular song amongst fans.

 

MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018

 

 

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  • MMN Festival 2018 Report: Onden Shrine – Bon Odori and an Array of Ennichi Food

    30.March.2018 | FEATURES / FES / SPOT

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA promoted Japanese culture to the world from Shibuya. Over the course of two days, MMN delivered a new kind of Japanese festival to 16,000 people.

    穏田神社 桜 もしもしにっぽん1MOSHI MOSHI NIPPON FESTIVAL 2018 もしもし縁日参道
    In this article, we report on Onden Shrine – one of the four areas of the festival – where the gods of Harajuku are enshrined. Let’s take a look at the line-up of performances for the stage area as well as the variety of booths!

     

    Stage

    大山実音2
    Mio Ooyama was in charge of presenting the on-stage performances and, with her bilingual skills, introduced each performer to the audience.

    薩摩川内踊り太鼓創作舞踏集団 寶船

    Satsumasendai Odoridaiko opened the stage with a team made up entirely of women who struck their drums like thunder. Dressed in traditional outfits, the traditional sound of their drums rippled through across the event.

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    The members of maid café group Maidreamin put on a full-force idol performance, captivating the crowd with their catchy music and kawaii dance moves!

    O_24日けん玉パフォーマー イージー

    Next on stage was kendama performer EASY, who is also active overseas too. His skilful performance with his kendama – a toy enjoyed by both children and adults – garnered him huge rounds of applause.

    O_24日キャラクターDJしもっきー 穏田神社 ころとん もしもしにっぽん

    Then it was character DJ time, which all the kids had been waiting for! Shimockey of Shimo-Kitazawa and Coroton of Gunma Prefecture were there to entertain. They both sang and danced together with the children! Shimockey and Coroton were also very popular outside DJ time too.

    盆踊り1盆踊り もしもしにっぽん 穏田神社3

    Last on stage was Ukon Takafuji of YUMENOYA for the Japanese dance show. At the end, all the performers, attendees and venue staff joined in with Bon Odori dancing! Everyone got involved from children to adults, overseas tourists and the character DJs.

     

    Ennichi Area

    雑感6
    The Ennichi area was filled with food and games, as well as MOSHI MOSHI NIPPON style workshop booths. There was a diverse line-up of booths enjoyed by kids, grown-ups and foreigners too.

     

    Harajuku Rainbow Cotton Candy

    TOTTI CANDY FACTORY もしもしにっぽん TOTTI CANDY FACTORY2
    The colourful cotton candy store from Takeshita Street in Harajuku TOTTI CANDY FACTORY served up a special event-only menu. They sold a numer of things, including TOTTI Rainbow (¥800) which was a combination of 5 flavours: plain (white), strawberry (red), carbonated (blue), and lemon (yellow). Cotton candy is a common treat sold at shrine food stalls, but TOTTI give a Harajuku spin to it. People carrying cotton candy around Onden Shrine really decorated the area.

     

    Amezaiku

    飴細工 もしもしにっぽん 穏田神社 飴細工ワークショップ もしもしにっぽん 穏田神社
    The amezaiku booth was very well received last year too. Not only could to purchase some amezaiku candy, you could also make your own amezaiku rabbit, bear and more together with the teacher.

     

    Mizuhiki

    水引 穏田神社 もしもしにっぽん もしもしにっぽん 水引ワークショップ 穏田神社
    Mizuhiki artist Kaori Funaki was invited to hold a workshop for people to create ‘mizuhiki’ which are special cords that tie envelopes used for monetary gifts. There was also individual mizuhiki related merchandise on sale, such as chopstick rests.

     

    Kendama

    けん玉 もしもしにっぽん 穏田神社 大山実音
    Global Kendamas Network was established to help spread the use of kendama, a popular sport originating from Japan that has given rise to pros around the world. Kendama performer EASY performed on stage, kendama for pros were sold, and people tried out kendama themselves.

     

    Onden Shrine Omamori

    美守 穏田神社 もしもしにっぽん
    Omamori and other items are sold at Onden Shrine. The god of beauty is enshrined at Onden Shrine, so the small, round omamori charm for “Beauty” (¥500) was very popular amongst girls. With foreign tourists, the omamori for “Victory” was popular.

     

    Learn Shrine Etiquette

    O_神社の作法を教える様子
    As part of the Harajuku tours by Airbnb which began and finished at SHIBUYA CAST, people were taught the proper manners and etiquette to praying at Japanese shrines, including about torii gates, temizuya, hishaku, and the main shrine building. Foreign tourists with an interest in Japanese culture were happy to get involved.

    昇殿参拝
    People were also able to participate in a formal sanpai and learned about ‘tamagushi houten’ – humbly presenting a tamagushi, a type of Shinto offering.

     

    Frisbee Strike Out

    ストラックアウト

    At this booth, people had to throw a frisbee 6 times. When they got 1 line of bingo they picked one item they liked, and when they got 2 lines they picked two. Even if people didn’t get bingo, awards were still handed out to participants. The line-up included regional Japanese specialties such as “Soy Sauce Mochi” from Oita Prefecture and staple souvenir from Fukushima Prefecture “Brown Sugar Manju”.

    Target Practice Game

    射的
    The target practice game is common at Ennichi, but this was a special MMN Festival version. People had 5 shots per turn, and depending on how many targets they shot down, the number of prizes would change. Those who couldn’t land a shot weren’t left out however and were gifted low calorie chocolate. Prizes included tins of oden, tom yum flavoured okaki, and more.

     

    穏田神社 もしもしにっぽん 雑感_2

    Did you enjoy the events at Onden Shrine? We took elements from traditional Japanese matsuri festivals and put a MOSHI MOSHI NIPPON spin on them. During the Onden Shrine events, we were able to receive cooperation from local people and those associated with the shrine prior to the festival until the end of the festival.

     

    MOSHI MOSHI NIPPON would like to continue holding even more events in the future where locals and those visiting Shibuya and Harajuku can have fun together.

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018

    URL:http://fes18.moshimoshi-nippon.jp

    MMN Facebook: https://www.facebook.com/msmsnippon/

    MMN Twitter: https://twitter.com/MOSHI2_NIPPON

  • MMN Festival 2018 Report: Natsume Mito Helps Children Paint Day Care Center for Happy Wall Project

    30.March.2018 | FEATURES / FES / SPOT

    On March 24th for MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, Japanese paint company ROOMBLOOM held the Happy Wall Project which they have been doing since 2014, an activity that contributes to society.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加4

     

    The Happy Wall Project is a volunteer project based on the idea of enrichening one’s life even more through painting. The first run was held at Hiratsuka Children’s Center and has since made its way to 21 educational facilities and welfare institutions across Japan.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加13

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    With backing from Shibuya City and the Shibuya Tourism Association, ASOBISYSTEM, who produce the MOSHI MOSHI NIPPON FESTIVAL, held the Happy Wall Project as a workshop for children at Mirai∞LABO KIDS, a daycare facility located on Cat Street in Ura-Harajuku, to promote the growth and prosperity of Shibuya and Harajuku.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加11

     

    On the day, enrolled students and graduates of Mirai∞LABO KIDS worked with children with Down’s syndrome and autism who are members of the painting group atelier A as well as people associated with Nippon Paint Holdings to create a picture book amongst other arty things. Natsume Mito also received approval to get involved.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加11

     

    The project they worked on was painting 3 of the walls at Mirai∞LABO KIDS. They didn’t use monochromatic colours for the biggest wall – they painted a circus tent. This is the symbol of the institution. Circus members have an unbroken fighting spirit. They challenge themselves to things other people don’t. These are all indispensable elements children must possess. There’s a hope in the center to one day give birth to someone who will go on to work in the circus after leaving.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加14

     

    Natsume Mito spoke with the children to decide on what paints to use for the colour scheme of the circus tent. Instead of strong, darker colours, they decided to go with lighter pastel colours so that the children can feel calm. It was quite a challenge however as there were 189 paints to choose from. For the circus tent they chose “Birthday Present” pink, “ALOHA!” light blue, and “Grass Hopper” green. For the sides of the wall they used “Little Kiss” cherry blossom colour. The colour names were all unique and exciting.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加16

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加17

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加18

     

    The smaller children began painting first. There were children who had fun using their hands instead of paint brushes to put hand prints on the wall. Smaller details and parts of the painting that were higher up were left to the older children. People of all ages worked together and helped each other out, and after about an hour, the paint project was completed.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加19

     

    When it came to snack time to wait for the paint to dry, Natsume Mito played hide and seek with the kids. A sense of connectedness through working together rang through the room. It was a warm atmosphere, and the laughing never stopped.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加10

     

    After tearing off the masking tape the painting was complete. The adult guardians who watched over the work applauded everyone for their admirable efforts.

     

    【もしフェス2018/HAPPY WALL PROJECT】裏原宿の託児所をかわいくペイント!三戸なつめと子供たちがワークショップに参加15

     

    The daycare center was now bright thanks to the paint job. And a picture of a new circus tent was now in the room. The children will likely never forget about the place they helped decorate.

     

    ▼Check out this video which captures footage from the day.

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Locations: SHIBUYA CAST. / Tower Records Shibuya / Laforet Museum Harajuku / Onden Shrine

    Dates: Saturday 24 March – Sunday 25 March

    Time: 11:00-21:00 *Times differ at each area

    Official Event Website:https://fes18.moshimoshi-nippon.jp/

  • MMN Festival 2018 in Shibuya: Laforet Museum Harakuku – Day 2 Report

    29.March.2018 | FASHION / FEATURES / FES / MUSIC / SPOT

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA was held across two days where Japanese culture was delivered to the world from Shibuya.

    MC 丸山礼 菅沼ゆり もしフェス

    As the gentle spring air embraced us, the Harajuku Kawaii Market saw at Laforet Museum Harajuku its second run on day two of the festival, with more appearances from hugely popular models and artists.

    L_25日人気モデルに学ぶ!フォトジェニックレッスンKicking off the stage events for Day 2 was Rikako Ōya (Babyraids Japan), Ellie, Yuri Suganuma, Ema Tanioku, and Yuna Yabe who held their talk session A Lesson on Being Photogenic. The six photo experts looked pictures from their articles on the MOSHI MOSHI NIPPON website while giving tips and tricks on how to make yourself more Instagrammable.

    L_25日占い師キャメレオン竹田による星座別「4月の総合ランキング」占い 柴田ひかり もしフェス 
    Chamereon Takeda returned once more to the stage for day to with her Zodiac Sign Rankings. Hikari Shibata had her fortune told with western astrology and tarot cards. Hikari herself loves fortune telling. According to her tarot reading, “If you’re crazy about something you won’t be able to escape, but if you think before you act, you will have good fortune.”

    25日占いランキング キャメレオン竹田

    At the end of the talk session, the horoscopes for April were announced. 1st place went to Cancer. Everyone in the audience, too, was happy to hear the ranking list.

    L_25日「古関れん、柴田ひかり、菅沼ゆり、瀬戸あゆみ、MIZUKI(KORD)によるファッション_ヘアカラートークショー」presented by FRESHLIGHT
    Next on stage was the Fashion & Hair Dye Talk Session with Hikari Shibata, Yuri Suganuma & MIZUKI (KORD) presented by FRESHLIGHT. Popular models Hikari Shibata, Yuri Suganuma and MIZUKI (KORD) welcomed guest Michelle, who’s influential in China. The four of them chatted about their experiences with hair dyeing as well as their recommended hair colours for spring.

    フレッシュライト 25日
    Michelle was asked about the hair dyeing scene in China. She said that light colours are popular over there during spring. It’s common to see a lot of people with pink hair, the same as in Japan. On the FRESHLIGHT website there’s a video of MIZUKI skilfully demonstrating how to dye your hair, so be sure to check it out.

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    Amato Danshi were last on the list for the first slot. There was a real sense of oneness with the audience as if the hype from day one still lingered! During their high-tempo song Chocolate, the guys surprised everyone by throwing actual wrapped chocolate into the crowd. Everyone went crazy!

    L_25日佐野ノア_古関れんんの「春のオススメコスメ」25日佐藤ノア もしフェス

    After a short break, Noah Satou and Ren Koseki opened the stage for the second slot. Their talk session centred around their Recommended Spring Cosmetics, where they introduced a variety of cosmetics from high brand to low price. It seems like the two of them are into coral this spring. They said that it can be used for a much more toned down look compared to pink.

     

    菅沼ゆり もしフェス やのあんな もしフェス長澤メイ

    Mynavi Baito presented their Challenge Award again on stage. Three teams of fashion students were challenged to create cute part-time work outfits which were worn on stage by Yuri Suganuma, Mei Nagasawa and Anna Yano. Team 95 created an izakaya outfit, Team Hikari produced a gas station uniform, and Team Twinkle served up moving-company couture.

    L_25日マイナビバイト presents チャレンジアワード
    The audience made their vote and Team Hikari came out on top as winners this time! One big point about their outfits was how it echoed not only the kawaii of Harajuku, but of Japan. The three of them, all born in 1995, have gotten along and been on the same wavelength since they started designing the outfit. Their victory smiles left a big impression.

     

    L_25日MAGIC BOYZMAGiC BOYZ
    A huge cheer welcomed MAGiC BOYZ onto the stage, a hip-hop group formed of three high school DJs Toma, Ryuto and Mahiro, and elementary school DJ Joe. To begin the set, the audience did some call and response with Joe, shouting “Majibo!” (short for MAGiC BOYZ) and “Kawaii!” Their passionate Japanese rap cemented their performance as the most enthusiastic, high frenzy of the day.

    L_25日ゆうたろうがあなたの質問に答えます!

    Yutaro stepped onto stage next to answer people’s questions in his Q&A segment.  He answered everyone’s questions honestly, such as “Where did you plan your first trip to?”, “If your boyfriend’s fashion style is uncool, how should you get him to fix it?” and “What type of girl do you like, and what hairstyle?” Everyone was absorbed in his answers.

    L_25日しばさきと倫子に学ぶ♡春のトレンドスタイル

    The final event to wrap up the stage was Learn Japanese Spring Trend Styles with Shibasaki & Rinko. Saki Shibata and Rinko Murata introduced co-ords using their own personal items and offered suggestions and tips.

     

    A flea market was also held on stage where people could enter a lottery to purchase personal items from models that attended the festival. People that bought Saki and Rinko’s items were overjoyed after hearing them tell the story behind each one! Harajuku Kawaii Market took place on March 24th and 25th. It promoted Japan’s kawaii culture from Harajuku and proved a roaring success.

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018

    URL:http://fes18.moshimoshi-nippon.jp

    MMN Facebook: https://www.facebook.com/msmsnippon/

    MMN Twitter: https://twitter.com/MOSHI2_NIPPON

  • MMN Festival 2018 in Shibuya: Laforet Museum Harajuku – Day 1 Report

    28.March.2018 | FEATURES / FES

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA is currently being held across Saturday March 24 and Sunday March 25, serving Japanese culture to the world from Shibuya. Day one ended with huge success. Laforet Museum Harajuku, one of the four areas of the festival, was home to the Harajuku Kawaii Market take place, an event themed on the concept of “Find Japanese Kawaii♡”. The market was lined with a whole host of booths where people got up close with Japanese fashion, beauty, fortune-telling, DIY and more. But that’s not all.

    もしもしにっぽんフェスティバル 菅沼ゆり 丸山礼

    The stage was graced by models heavily active in Harajuku-style fashion magazines, popular social media influencers, and others, all of whom shook the house.

     

    ラフォーレミュージアム 甘党男子

    Kicking off the stage performances was none other than Amato Danshi, a six-member male idol group whose concept centres around sweets and candy. “We want to spread the greatness of sweets even more!” They sure weren’t lying with those words, as the guys surprised the audience by gifting everyone sweets during their set. Things got really exciting during their high-tempo track Shu Cream (“Cream Puffs”) as the crowd joined in with the group members in some seriously energetic dancing!

     

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    With excitement still rippling through the room, “Mynavi Baito presents Challenge Award” was next on stage. Nine fashion students were split into teams of three who were challenged to create cute part-time work outfits to promote to the world. Yuri Suganuma, Mei Nagasawa and Anna Yano stepped out onto stage and presented the outfits by wearing them. Team 95 created an izakaya outfit, Team Hikari produced a Gas Station uniform, and Team Twinkle served up moving-company couture.

     

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    The audience were made to vote for a winner with a raise of hands. The winners of the Challenge Award were Team Twinkle and their mover outfit! They went away with a cash prize of ¥100,000. Tears were even seen from the team upon hearing the announcement. It was a moving stage event – you could see their passion and how hard they had all worked.

     

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    Natsume Mito put on her fashion show where the tender and slightly mysterious world of Tomonori Taniguchi’s picture book Bulldog Tantei to Kieta Hoshi (BUNKEI Co., LTD.) was brought to life with performances from Japanese models Akari Abe, Manaka Arai, Alice Ikeda, Anna Kawamura, Aino Kuribayashi, Saki Shibata, Yuri Suganuma, Ema Tanioku, Eri Tanioku, Chie Tsuji, Rinko Murata and Una while Natsume Mito read the book aloud.

     

    ラフォーレ 三戸なつめ 絵本 ファッションショー

    Natsume wore a smile of joy on her face when the fashion show came to an end. She announced, “It was a challenge to bring to life and convey something that you imagine in your head. I want to go on to create the opportunity to produce more picture book stage shows!”

    Natsume Mito show after report

     

    人気Youtuber めがね_よしあき、ミチトークセッション

    The first slot of performances came to a close and led into slot two. Youtuber Megane and models Yoshiaki and Michi were invited as guests for a talk session. They showed lots of private photos while giving backstory to each of them. They also blurted out frank insights into each of the pictures which had people in stiches.

     

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    In a talk show with popular illustrator Fusedy and Koseki Ren, the two of them gave their cherished opinions of the topic of romance. It was very much a talk between two people who have known each other for 4 years. They were on the same wavelength. It was a girl-talk which showed no sign of stopping as they chatted with plenty of “I know, right!” and “Tell me about it!” moments as Ren empathised with the contents of Fusedy’s book.

     

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    Next on stage was none other than Rilakkuma! To realise Shibuya’s recent appointment as a city for international tourism and culture, an inauguration ceremony was held on stage to name Rilakkuma an official Shibuya Tourism Ambassador!

     

    リラックマ 渋谷区ごゆるりアンバサダー 就任式

    Seeing that had people sighing in adoration with accompanying exclamations of “kawaii.”

     

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    With three more stage events wrapped up, it was time to move on to slot three. The first of the performances was the “Fashion & Hair Dye Talk Session with Ren Koseki, Hikari Shibata, Yuri Suganuma, Ayumi Seto and MIZUKI (KORD)” presented by FRESHLIGHT. Popular models Ren Koseki and Ayumi Steo, as well as popular stylist MIZUKI (KORD), chatted about their experiences with dyeing their hair, recommended hair colours for spring, and more.

     

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    that when it comes to spring, it’s all about warm colours. When you want to shake things up a bit for going out during spring break, why not go for an easy and comfortable image change with hair dyes from FRESHLIGHT?

     

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    Fortune-teller Chamereon Takeda read Mei Nagasawa – who loves spirituality and going to shrines – for romance and work in her “Love Compatibility Rankings: Zodiac Signs” session. Chamereon Takeda used western astrology and tarot readings for Mei, who was interested in her marriage partner. She was told “Your luck will increase for both romance and work starting this autumn. It will be a time where you form a bond with someone you need, and break away with someone you don’t.”

     

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    In the second half of the show, Chamereon Takeda also announced the rankings for love compatibility for each zodiac sign. Coming in 1st place was the Taurus! The scene of people devouring the demonstration was a sight to behold – as if people really wanted to hear their destinies.

     

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    The final act of day one was a talk session with Saki Shibata, Ayaka Segawa, and Rei Maruyama. The three of them work as a model, artist & nurse, and performer respectively. Their open and honest discussion focuses on their careers. The conversation got pretty lively as expected from three friends!

     

    That’s it for day one at Harajuku Kawaii Market. Look forward to the performances on stage on day two!

     

    MOSHI MOSHI MUSIC FESTIVAL CUTUP STUDIO after report

    Harajuku Kawaii Market Afterreport DAY2

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Locations: SHIBUYA CAST. / Tower Records Shibuya / Laforet Museum Harajuku / Onden Shrine

    Dates: Saturday 24 March – Sunday 25 March

    Time: 11:00-21:00 *Times differ at each area

    Official Event Website:https://fes18.moshimoshi-nippon.jp/ja/

     

  • MMN Festival 2018 Report: Natsume Mito Produces and Performs First Show “Tobidase! Picture Book Show 〜Storytime With Natsume Mito〜”

    28.March.2018 | FASHION / FEATURES / FES

    MOSHI MOSHI FESTIVAL 2018 in SHIBUYA was held in Shibuya and Harajuku on March 24th and 25th. On Saturday March 24th, model and artist Natsume Mito held her first ever fashion show Tobidase! Picture Book Show ~Storytime With Natsume Mito at Laforet Museum Harajuku.

     

     24日とびだせ!絵本ショー〜三戸なつめ、朗読します。〜2

    Natsume Mito fully produced the fashion show which was themed on Bulldog Tanei to Kieta Hoshi (BUNKEIDO Co., LTD.), a picture book by Tomonori Taniguchi. The story is as follows. The stars have disappeared from the sky. During this time, a letter arrives for the bulldog detective requesting he search for the lost stars. He accepts and heads out to find them. He’s able to locate them, but why did they disappear, and who sent the letter…? This exciting story is full of heart and can be enjoyed by kids and adults alike.

     

     24日とびだせ!絵本ショー〜三戸なつめ、朗読します。〜1

    Natsume Mito read the story aloud while a cast of Japanese models brought the world of the book to life through fashion. Models that performed included Yuri Suganuma, Ema Tanioku, Eri Tanioku, Aino Kuribayashi, Chie Tsuji, Abe Akari, Saki Shibata, Rinko Murata, Manaka Arai, Alice Ikeda, Una, and Anna Kawamura. Natsume Mito styled the outfits in the image of everything from the bulldog detective to the animals, moon and stars. The models were immersed in their roles and walked and posed as directed.

     

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    Bulldog Detective (Eri Tanitoku) & Gorilla (Rinko Murata)

     

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    Bulldog Detective (Ema Tanioku) & Owl (Una)

     

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    Bulldog Detective (Ema Tanioku) & Starfish (Saki Shibata)

     

     

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    Bulldog Detective (Eri Tanioku) & Stars (Yuri Suganuma, Chie Tsuji, Aino Kuribayashi, Akari Abe, Rinko Murata, Manaka Arai)

     

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    At the end of the show, the models that performed spoke with the stage presenter Rei Maruyama and gave their thoughts on this first ever fashion show.

     

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    Anna Kawamura (Tortoise): Beret – Caorinomori / Hairband attached to hat, Brooch – Barairo no boushi / Bootsu – gREEN DOT / other personal items UNA (Owl): Innerwear, Jacket, Fringe Skirt – Barrack Room / Tulle Skirt – Gaijin / Hat, Choker – MARTE / other personal items Yuri Suganuma (Star): Neckband – SPINNS / Lace Pants – gREEN DOT / other personal items Chie Tsuji (Star): One Piece, Shoes – daidai / Camisole One Piece – Barrack Room / Necklace – CA4LA Bridal / other personal items Ema Tanioku (Bulldog): Shoes – daidai / other personal items

     180324_KS_11081

    Eri Tanioku (Bulldog): Jacket, Shoes – HUG / Blouse, Hat – SPINNS / other personal items Alice Ikeda (Moon): Belt – HUG / Pumps – gREEN DOT / other personal items Manaka Arai (Star): One Piece – MARTE / Hair Accessory – CA4LA Bridal / Pumps – Gaijin / other personal items Rinko Murata (Star): Lace Gown – Barrack Room / Shoes – RANDA / other personal items Saki Shibata (Starfish): One Piece – gREEN DOT / Neckband, Pumps – Gaijin / Hair Accessory – CA4LA Bridal Aino Kuribayashi (Star): One Piece – Gaijin / Lace Top – gREEN DOT / Hat – Barairo no boushi / Hairband attached to hat – Caorinomori / Sandals – RANDA

     

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    Natsume Mito Comment:

    “I went and produced a show that combined a picture book with fashion. This was my first time doing this, so I was worried perhaps due to my own self-satisfaction. I was finally able to feel relief after hearing claps from people who came to watch (laughs). Thank you so very much to everybody who came! And to all the models who performed too. I’m happy that the outfits I put together went perfectly with everyone. I can see once again how difficult it was to convey what was in my head to the staff too. It was a very good learning experience. I want to try creating another stage show that conveys the wonder of loving picture books together and the fun of fashion!”

     

    Tobidase! Picture Book Show ~Storytime With Natsume Mito wrapped up with much success. Look forward to the many things Natsume Mito will challenge herself to next!

     

     

     

    Outfit Co-Operation: Gaijin / CA4LA / Caorinomori / gREEN DOT / SPINNS / daidai / HUG / Barairo no boushi / Barrack Room / MARTE / RANDA

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018

     

    URL:http://fes18.moshimoshi-nippon.jp

    MMN Facebook: https://www.facebook.com/msmsnippon/

    MMN Twitter: https://twitter.com/MOSHI2_NIPPON

  • MMN Festival 2018 Report: MOSHI MOSHI MUSIC FESTIVAL & Up-and-Coming Artists at Tower Records

    27.March.2018 | FEATURES / FES / MUSIC

    The MOSHI MOSHI NIPPON Project has one goal: to promote Japanese pop culture to the people of the world. On March 24th and 25th, MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA was held, delivering Japan’s popular culture to the world from the Shibuya and Harajuku area.

     

    There were several places this year’s festival took place. One of those locations was Tower Records Shibuya, where we held a music event titled “Featuring Japanese New Music: MOSHI MOSHI MUSIC FESTIVAL.” Here, music artists with huge influence in the scene, as well as music media companies who have hooked up with new talent, came together as curators to deliver a fantastic showcase of promising artists. The event took place at the CUTUP STUDIO on B1F of Tower Records Shibuya.

    MANON

    Day One at the CUPUP STUDIO saw many performers. This included MANON, a hopeful new artist signed to ASOBISYSTEM, as well as three other artists recommended by music media company Spincoaster: SIRUP, Mizuki Ohira with Kobayashi Utena, and The Wisely Brothers.

    SIRUP

    Recognised R&B artist SIRUP warmed and spellbound the room with his sugary vocals and mellow, infectious beats.

    24日大比良瑞希with小林うてな

     

    MOSHI MOSHI NIPPON FESTIVAL 2018 24日The Wisely Brothers

    Mizuki Ohira rocked the steelpans while Kobayashi Utena played the marimba, giving rise to an exotic musical co-performance. Three-piece female band The Wisely Brothers sent forth new-age girl power with their heavy garage rock. They also spoke about there being so much manga in Japan as one of the things they like about the country.

     

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    The second half of the event was graced by an MC battle produced by WREP, a hip-hop radio channel, hosted by Zeebra and Hachi Moji. Four spectators from the audience were appointed as team leaders and had to create teams from the 12 battle MCs present at the show.

     

     

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    The 4 teams battled it out in a tournament for the title of best MC. MCs that participated in the battle included MC Seishain, MC Matsushima, MC MIRI, Kizal, SAM, SHO GEN, Datemegiri, TKdakurobuchi, NiLL Nico, 8×8=49, FRANKEN, and Yuma.

     

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    MOSHI MOSHI NIPPON FESTIVAL 2018 24日WREP BATTLEFIELD presents バトつく

    Team SHO GEN, TKdakurobuchi & NiLL Nico and Team MC Matsushima, MC Seishain & SAM came out victorious. At the end of the battle, the chief members of the teams SAM and TKdakurobuchi clashed in a final battle with SAM taking the crown. The winning team took home a cash prize with the hip-hop fans in the crowd in a flurry of excitement. This marked the end of the first day.

     

    ミスモペT_N_25日春ねむり

    For Day Two, Natalie Music worked as curators for the live stage event “Live Natalie meets MOSHI MOSHI NIPPON.” MISMOPE were the first on stage with their spacey performance, followed by Nemuri Haru, who left a huge impact with her mad mix of poetry and rap.

    脇田もなり

    Monari Wakita fitted in nine songs in 30 minutes, demonstrating her multi-layered musicianship. The packed-out CUTUP STUDIO also got involved with some fiery call & response.

    新しい学校のリーダーズ

    Atarashii Gakkou no Leaders wowed the audience with their infectious outlook and sharp, nimble dancing. During their song Saishuu Jinrui, which is the lead song taken from their first major album Mae Narawanai released on March 21st, they demonstrated their acrobatic bodies to the tune of a lively piano.

    Luby Sparks

    Five-member band Luby Sparks, who are recognised in the British alternative rock scene, also announced their new vocalist Erika for the first time.

    SHE IS SUMMER

    The last performer of the day was SHE IS SUMMER, who performed a string of popular hits such as Machiawase wa Kimi no Iru Shinsen and Tobikiri no Oshare Shite Wakarebanashi wo. The two-day festival came to a close with MICO’s energetic, jumpy performance.

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018

    Event Website: http://fes18.moshimoshi-nippon.jp

    MMN Facebook: https://www.facebook.com/msmsnippon/

    MMN Twitter: https://twitter.com/MOSHI2_NIPPON

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    Freshly-made eggs


    Menu examples

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    THE TOKYO TOILET

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    Left: Hakuju Salty Lemon | Right: Suzu Sweet Green

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  • Given Boys-Love Anime Film Promotion to Take Place at Tower Records Shibuya

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    Given is a popular boys-love (BL) manga by Natsuki Kizu that is serialised in Shinshokan’s Cheri+ magazine. An anime adaptation aired Fuji Television’s noitaminA programming block from July to September last year.

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    Given x Tower Records Merchandise


    Natsuki Kizu Illustrated Merchandise

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    Backstage Pass Design Postcard


    Standing Panel A / Standing Panel B

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    Quiz Postcard

    Original Postcard

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  • Rilakkuma x Tower Records Collaboration Sees Themed Cafe, Exclusive Merchandise & More

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    Collaboration Merchandise

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    Available at all Tower Records branches and Tower Records Online

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    Exclusive to Tower Records Online

     

    Rilakkuma and the Honey Forest’s Concert Cafe

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    Collaboration Cafe – Participating Stores


    Omotesando/Nagoya SKYLE: August 1, 2020 – August 30, 2020

    Sapporo PIVOT: August 1, 2020 – August 17, 2020
    Official Website: https://tower.jp/rilakkumacafe

     

    ©2020 San-X Co., Ltd. All Rights Reserved.

  • Japanese Tea Flavoured Shaved Ice For Takeout at Susumu Chaya in Tokyo and Kagoshima

    11.July.2020 | FOOD

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    Houjicha Shaved Ice: ¥750 (Before Tax)

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    The shaved ice can be ordered for takeout or eaten inside the cafes. Enjoy the full flavour of Japanese tea coupled with a refreshing portion of shaved ice.

  • Kiki’s Delivery Service, Princess Mononoke & Other Studio Ghibli T-Shirts to be Sold at GBL MIYASHITA PARK in Tokyo

    10.July.2020 | ANIME&GAME / FASHION

    GBL, an online clothing company whose stock features designs from Studio Ghibli’s animated feature films, is set to open its first store at MIYASHITA PARK in Shibuya, Tokyo on July 28, 2020 inside RAYARD MIYASHITA PARK.

     

    MIYASHITA PARK is a shopping complex filled with shops stocking high quality products. GBL MIYASHITA PARK will sell a range of fun, exclusive Studio Ghibli t-shirts with designs taken from popular films from the studio.

     

    The theme of this year’s line-up is t-shirts that have a “second-hand” design to them. There are 28 t-shirts to choose from including colour variations. Six of these are exclusive to GBL MIYASHITA PARK.

    Nausicaä of the Valley of the Wind T-Shirt (Pure White): ¥4,880 (Before Tax)


    Princess Mononoke T-Shirt (Grey): ¥4,880 (Before Tax)


    Kiki’s Delivery Service T-Shirt (Red): ¥4,880 (Before Tax)

    The range is made from soft cotton and is inspired by American style t-shirts. To reduce the collar from stretching over time, twill tape is wrapped around the neck part of the t-shirt. The t-shirts are also stone washed during the manufacturing process to ensure they are both soft and have that ‘used’ quality to them.

    Laputa: Castle in the Sky T-Shirt (Grey): ¥4,880 (Before Tax)


    Porco Rosso T-Shirt (Black): ¥4,880 (Before Tax)


    Whisper of the Heart T-Shirt (Navy Blue): ¥4,880 (Before Tax)

    Sizes come in Small, Medium, Large, XL, and XXL. The collection is a must-have for any fan of Studio Ghibli.

  • Experience Shibuya Online With Airbnb and PLAY! DIVERSITY SHIBUYA’s Special Website

    05.July.2020 | SPOT

    PLAY! DIVERSITY SHIBUYA and Airbnb launched a new website on July 2 which lets people experience Shibuya tourism and all things Shibuya online.

    The online project comes in response to the economic slump that Shibuya has faced as a result of COVID-19 which has meant less tourism. The website will feature a host of unique content that captures the essence of the Shibuya experience.

    The first entry to the website will see KABA taking users on a virtual walk through the city of Shibuya. KABA, an activist for the LGBTQ community in Japan, was appointed as an official Tourism Ambassador of Shibuya this year. As well as this, the energetic Akkun, another Shibuya Tourist Ambassador and influencer amongst Shibuya’s youth, will also be hosting a “Shibuya Sake School.” There is much more content to enjoy right now too, and the website is set to expand even more.

     

    Other features include the “WANDER COMPASS” which lets users learn about Shibuya’s history and visit local spots through a virtual tour, and Shibuya TSUTAYA O-EAST’s own DJ Bar “AZUMAYA” is showcasing how to make Japanese cocktails using various Japanese ingredients and spices.

     

    Visit Shibuya from the comfort of your own home using Airbnb and PLAY! DIVERSITY SHIBUYA’s special new website.

  • New York Ramen Bar Kuro-Obi to Open First Japanese Branch in Shibuya

    05.July.2020 | FOOD

    New York-based ramen bar Kuro-Obi has announced that it’s opening it first Japanese branch in the food hall of Shibuya’s new shopping centre RAYARD MIYASHITA PARK on August 4, 2020.

    Kuro-Obi was established in New York back in 2014. To date, it has opened 6 branches across the US as well as one branch in Singapore. It specialises in “tori paitan”, a silky chicken-base broth. The new Japanese ramen bar will serve many different tori paitan ramen dishes takeout style, which is common in the US. All ramen served here is served in paper cups rather than bowls, so it can be eaten both in the food hall or taken away.


    Added to the rich soup broth and noodles is moist chicken char siu, soft-boiled egg, negi spring onion, and fried onion chips. The black pepper used adds a kick to the overall flavour. Thick noodles are also used.

    “Ramen is Freedom” is the theme of Kuro-Obi’s brand in Japan, with which they aim to challenge the new possibilities of ramen.

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