MMN Festival 2018 Report: Idol Stage at Tower Records Shibuya Rooftop SKY GARDEN
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA delivered Japanese culture to the world from Shibuya. The event saw 16,000 people attend across the two-day period to experience a new kind of Japanese festival.
This report will cover the Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL” event that took place at SKY GARDEN on the rooftop of Tower Records Shibuya, a place which which has built a history of music in Shibuya.
Idols are one aspect of Japanese culture that Japan can boast to the world. The event showcased a line-up of idols groups that MOSHI MOSHI NIPPON (MMN) want to introduce to the world. Let’s take a look at the idol stage which was packed full of Japanese ‘kawaii’!
Kicking off the performances on Day One was two-member idol unit C-Style from the city of Kisarazu. They left a strong impact on the crowd dressed in red and blue sailor outfits and donning sunglasses.
Next was another two-member unit, Kus Kus. Their perfectly coordinated choreography captivated the audience as they danced to the tune of easy-listening electro pop.
Wyenra were the third act. If you were to divide shadows and sunshine they are a group who certainly bring the ‘shadow,’ wrapping the crowd with the dark side of springtime weather.
The fourth group were dancing rock idols QUEENS. Wyenra debuted this year on February 10th while QUEENS debuted on January 31st. You would never know these groups had formed so recently with their magnificent performances.
As the sun started setting on SKY GARDEN, Jewel☆Neige stepped onto stage wearing dazzlingly beautiful white and silver outfits. The audience made a huge display of their excitement with the group’s unshakable performance.
Act number six was 5-member group CY8ER. There was a sense of mutual elation with everyone gathered in the crowd with the group’s Japanese-esque-incorporated future bass songs with easy choreography that even first-timers seeing the group could copy.
The seventh group on stage was Nankini! Unfortunately, one member was unable to make it, but the remaining two put on a thrilling performance with everything they had. If you wanted to see them three of them together then be sure to check out another one of their events.
The final idol group of Day One was Yamakatsu whose fired up performance also had the people in the crowd psyched and singing as they wrapped up the day with the right amount of exhilaration.
The top batters for Day Two were C-Style once again. For the second day the members wore special green happi coats which had the Japanese character ‘mo’ (も) on the back.
Following them was NEO JAPONISM who made their debut in December 2017. Their ‘neo’ sound had the crowd pumped. Their outfits had a mode taste to them and incorporated a traditional Japanese style which looked pretty even on an outdoor stage.
Act three was Yamakatsu who also performed on Day One. They put on a galvanizing performance to even more people this time. And although they didn’t perform it on this day, people are looking forward to their new single distopia set to hit shelves on April 17th.
Next was The Dance for Philosophy for which over 400 people turned up to the roof. The group wowed the packed venue with their funk numbers and outstanding vocal abilities.
PPP!PiXiON were next to grace the stage. Despite one member graduating from the group leaving them with four members, there was some serious support from the fans as each of them put on an energetic performance.
Sakidori Hasshinkyoku who went on stage as the sixth act began their performance with their song Karimen Destiny which was released in February. They wrapped up their setlist with their staple track Gimirepa and brought much excitement to the floor.
Following them was APPARE! Harajuku who are tied to the same studio as Sakidori Hasshinkyoku. Their setlist also inevitably livened the atmosphere, and their final song Harajuku Sunny Day had the crowd so pumped as if the building was going to fall down.
As night turned and the rooftop turned to black, the progressive sound and singing abilities of the four members from sora tob sakana established their style as unique – even in the idol world.
Pulling the curtains shut on Day Two was idol group Lovely Doll. The performance from the seven members was the kind of performance you’d expect from such a seasoned group. They finished up Day Two with Calendar Girl which was voted as the number one most popular song amongst fans.
MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018
MMN Festival 2018 Report: Onden Shrine – Bon Odori and an Array of Ennichi Food
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA promoted Japanese culture to the world from Shibuya. Over the course of two days, MMN delivered a new kind of Japanese festival to 16,000 people.
In this article, we report on Onden Shrine – one of the four areas of the festival – where the gods of Harajuku are enshrined. Let’s take a look at the line-up of performances for the stage area as well as the variety of booths!
Satsumasendai Odoridaiko opened the stage with a team made up entirely of women who struck their drums like thunder. Dressed in traditional outfits, the traditional sound of their drums rippled through across the event.
The members of maid café group Maidreamin put on a full-force idol performance, captivating the crowd with their catchy music and kawaii dance moves!
Next on stage was kendama performer EASY, who is also active overseas too. His skilful performance with his kendama – a toy enjoyed by both children and adults – garnered him huge rounds of applause.
Then it was character DJ time, which all the kids had been waiting for! Shimockey of Shimo-Kitazawa and Coroton of Gunma Prefecture were there to entertain. They both sang and danced together with the children! Shimockey and Coroton were also very popular outside DJ time too.
Last on stage was Ukon Takafuji of YUMENOYA for the Japanese dance show. At the end, all the performers, attendees and venue staff joined in with Bon Odori dancing! Everyone got involved from children to adults, overseas tourists and the character DJs.
Harajuku Rainbow Cotton Candy
The colourful cotton candy store from Takeshita Street in Harajuku TOTTI CANDY FACTORY served up a special event-only menu. They sold a numer of things, including TOTTI Rainbow (¥800) which was a combination of 5 flavours: plain (white), strawberry (red), carbonated (blue), and lemon (yellow). Cotton candy is a common treat sold at shrine food stalls, but TOTTI give a Harajuku spin to it. People carrying cotton candy around Onden Shrine really decorated the area.
Mizuhiki artist Kaori Funaki was invited to hold a workshop for people to create ‘mizuhiki’ which are special cords that tie envelopes used for monetary gifts. There was also individual mizuhiki related merchandise on sale, such as chopstick rests.
Global Kendamas Network was established to help spread the use of kendama, a popular sport originating from Japan that has given rise to pros around the world. Kendama performer EASY performed on stage, kendama for pros were sold, and people tried out kendama themselves.
Onden Shrine Omamori
Omamori and other items are sold at Onden Shrine. The god of beauty is enshrined at Onden Shrine, so the small, round omamori charm for “Beauty” (¥500) was very popular amongst girls. With foreign tourists, the omamori for “Victory” was popular.
Learn Shrine Etiquette
As part of the Harajuku tours by Airbnb which began and finished at SHIBUYA CAST, people were taught the proper manners and etiquette to praying at Japanese shrines, including about torii gates, temizuya, hishaku, and the main shrine building. Foreign tourists with an interest in Japanese culture were happy to get involved.
Frisbee Strike Out
At this booth, people had to throw a frisbee 6 times. When they got 1 line of bingo they picked one item they liked, and when they got 2 lines they picked two. Even if people didn’t get bingo, awards were still handed out to participants. The line-up included regional Japanese specialties such as “Soy Sauce Mochi” from Oita Prefecture and staple souvenir from Fukushima Prefecture “Brown Sugar Manju”.
Target Practice Game
The target practice game is common at Ennichi, but this was a special MMN Festival version. People had 5 shots per turn, and depending on how many targets they shot down, the number of prizes would change. Those who couldn’t land a shot weren’t left out however and were gifted low calorie chocolate. Prizes included tins of oden, tom yum flavoured okaki, and more.
Did you enjoy the events at Onden Shrine? We took elements from traditional Japanese matsuri festivals and put a MOSHI MOSHI NIPPON spin on them. During the Onden Shrine events, we were able to receive cooperation from local people and those associated with the shrine prior to the festival until the end of the festival.
MOSHI MOSHI NIPPON would like to continue holding even more events in the future where locals and those visiting Shibuya and Harajuku can have fun together.
MMN Festival 2018 Report: Natsume Mito Helps Children Paint Day Care Center for Happy Wall Project
On March 24th for MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, Japanese paint company ROOMBLOOM held the Happy Wall Project which they have been doing since 2014, an activity that contributes to society.
The Happy Wall Project is a volunteer project based on the idea of enrichening one’s life even more through painting. The first run was held at Hiratsuka Children’s Center and has since made its way to 21 educational facilities and welfare institutions across Japan.
With backing from Shibuya City and the Shibuya Tourism Association, ASOBISYSTEM, who produce the MOSHI MOSHI NIPPON FESTIVAL, held the Happy Wall Project as a workshop for children at Mirai∞LABO KIDS, a daycare facility located on Cat Street in Ura-Harajuku, to promote the growth and prosperity of Shibuya and Harajuku.
On the day, enrolled students and graduates of Mirai∞LABO KIDS worked with children with Down’s syndrome and autism who are members of the painting group atelier A as well as people associated with Nippon Paint Holdings to create a picture book amongst other arty things. Natsume Mito also received approval to get involved.
The project they worked on was painting 3 of the walls at Mirai∞LABO KIDS. They didn’t use monochromatic colours for the biggest wall – they painted a circus tent. This is the symbol of the institution. Circus members have an unbroken fighting spirit. They challenge themselves to things other people don’t. These are all indispensable elements children must possess. There’s a hope in the center to one day give birth to someone who will go on to work in the circus after leaving.
Natsume Mito spoke with the children to decide on what paints to use for the colour scheme of the circus tent. Instead of strong, darker colours, they decided to go with lighter pastel colours so that the children can feel calm. It was quite a challenge however as there were 189 paints to choose from. For the circus tent they chose “Birthday Present” pink, “ALOHA!” light blue, and “Grass Hopper” green. For the sides of the wall they used “Little Kiss” cherry blossom colour. The colour names were all unique and exciting.
The smaller children began painting first. There were children who had fun using their hands instead of paint brushes to put hand prints on the wall. Smaller details and parts of the painting that were higher up were left to the older children. People of all ages worked together and helped each other out, and after about an hour, the paint project was completed.
When it came to snack time to wait for the paint to dry, Natsume Mito played hide and seek with the kids. A sense of connectedness through working together rang through the room. It was a warm atmosphere, and the laughing never stopped.
After tearing off the masking tape the painting was complete. The adult guardians who watched over the work applauded everyone for their admirable efforts.
The daycare center was now bright thanks to the paint job. And a picture of a new circus tent was now in the room. The children will likely never forget about the place they helped decorate.
▼Check out this video which captures footage from the day.
MMN Festival 2018 in Shibuya: Laforet Museum Harakuku – Day 2 Report
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA was held across two days where Japanese culture was delivered to the world from Shibuya.
As the gentle spring air embraced us, the Harajuku Kawaii Market saw at Laforet Museum Harajuku its second run on day two of the festival, with more appearances from hugely popular models and artists.
Kicking off the stage events for Day 2 was Rikako Ōya (Babyraids Japan), Ellie, Yuri Suganuma, Ema Tanioku, and Yuna Yabe who held their talk session A Lesson on Being Photogenic. The six photo experts looked pictures from their articles on the MOSHI MOSHI NIPPON website while giving tips and tricks on how to make yourself more Instagrammable.
Chamereon Takeda returned once more to the stage for day to with her Zodiac Sign Rankings. Hikari Shibata had her fortune told with western astrology and tarot cards. Hikari herself loves fortune telling. According to her tarot reading, “If you’re crazy about something you won’t be able to escape, but if you think before you act, you will have good fortune.”
At the end of the talk session, the horoscopes for April were announced. 1st place went to Cancer. Everyone in the audience, too, was happy to hear the ranking list.
Next on stage was the Fashion & Hair Dye Talk Session with Hikari Shibata, Yuri Suganuma & MIZUKI (KORD) presented by FRESHLIGHT. Popular models Hikari Shibata, Yuri Suganuma and MIZUKI (KORD) welcomed guest Michelle, who’s influential in China. The four of them chatted about their experiences with hair dyeing as well as their recommended hair colours for spring.
Michelle was asked about the hair dyeing scene in China. She said that light colours are popular over there during spring. It’s common to see a lot of people with pink hair, the same as in Japan. On the FRESHLIGHT website there’s a video of MIZUKI skilfully demonstrating how to dye your hair, so be sure to check it out.
Amato Danshi were last on the list for the first slot. There was a real sense of oneness with the audience as if the hype from day one still lingered! During their high-tempo song Chocolate, the guys surprised everyone by throwing actual wrapped chocolate into the crowd. Everyone went crazy!
After a short break, Noah Satou and Ren Koseki opened the stage for the second slot. Their talk session centred around their Recommended Spring Cosmetics, where they introduced a variety of cosmetics from high brand to low price. It seems like the two of them are into coral this spring. They said that it can be used for a much more toned down look compared to pink.
Mynavi Baito presented their Challenge Award again on stage. Three teams of fashion students were challenged to create cute part-time work outfits which were worn on stage by Yuri Suganuma, Mei Nagasawa and Anna Yano. Team 95 created an izakaya outfit, Team Hikari produced a gas station uniform, and Team Twinkle served up moving-company couture.
The audience made their vote and Team Hikari came out on top as winners this time! One big point about their outfits was how it echoed not only the kawaii of Harajuku, but of Japan. The three of them, all born in 1995, have gotten along and been on the same wavelength since they started designing the outfit. Their victory smiles left a big impression.
A huge cheer welcomed MAGiC BOYZ onto the stage, a hip-hop group formed of three high school DJs Toma, Ryuto and Mahiro, and elementary school DJ Joe. To begin the set, the audience did some call and response with Joe, shouting “Majibo!” (short for MAGiC BOYZ) and “Kawaii!” Their passionate Japanese rap cemented their performance as the most enthusiastic, high frenzy of the day.
Yutaro stepped onto stage next to answer people’s questions in his Q&A segment. He answered everyone’s questions honestly, such as “Where did you plan your first trip to?”, “If your boyfriend’s fashion style is uncool, how should you get him to fix it?” and “What type of girl do you like, and what hairstyle?” Everyone was absorbed in his answers.
The final event to wrap up the stage was Learn Japanese Spring Trend Styles with Shibasaki & Rinko♡. Saki Shibata and Rinko Murata introduced co-ords using their own personal items and offered suggestions and tips.
A flea market was also held on stage where people could enter a lottery to purchase personal items from models that attended the festival. People that bought Saki and Rinko’s items were overjoyed after hearing them tell the story behind each one! Harajuku Kawaii Market took place on March 24th and 25th. It promoted Japan’s kawaii culture from Harajuku and proved a roaring success.
MMN Festival 2018 in Shibuya: Laforet Museum Harajuku – Day 1 Report
MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA is currently being held across Saturday March 24 and Sunday March 25, serving Japanese culture to the world from Shibuya. Day one ended with huge success. Laforet Museum Harajuku, one of the four areas of the festival, was home to the Harajuku Kawaii Market take place, an event themed on the concept of “Find Japanese Kawaii♡”. The market was lined with a whole host of booths where people got up close with Japanese fashion, beauty, fortune-telling, DIY and more. But that’s not all.
The stage was graced by models heavily active in Harajuku-style fashion magazines, popular social media influencers, and others, all of whom shook the house.
Kicking off the stage performances was none other than Amato Danshi, a six-member male idol group whose concept centres around sweets and candy. “We want to spread the greatness of sweets even more!” They sure weren’t lying with those words, as the guys surprised the audience by gifting everyone sweets during their set. Things got really exciting during their high-tempo track Shu Cream (“Cream Puffs”) as the crowd joined in with the group members in some seriously energetic dancing!
With excitement still rippling through the room, “Mynavi Baito presents Challenge Award” was next on stage. Nine fashion students were split into teams of three who were challenged to create cute part-time work outfits to promote to the world. Yuri Suganuma, Mei Nagasawa and Anna Yano stepped out onto stage and presented the outfits by wearing them. Team 95 created an izakaya outfit, Team Hikari produced a Gas Station uniform, and Team Twinkle served up moving-company couture.
The audience were made to vote for a winner with a raise of hands. The winners of the Challenge Award were Team Twinkle and their mover outfit! They went away with a cash prize of ￥100,000. Tears were even seen from the team upon hearing the announcement. It was a moving stage event – you could see their passion and how hard they had all worked.
Natsume Mito put on her fashion show where the tender and slightly mysterious world of Tomonori Taniguchi’s picture book Bulldog Tantei to Kieta Hoshi (BUNKEI Co., LTD.) was brought to life with performances from Japanese models Akari Abe, Manaka Arai, Alice Ikeda, Anna Kawamura, Aino Kuribayashi, Saki Shibata, Yuri Suganuma, Ema Tanioku, Eri Tanioku, Chie Tsuji, Rinko Murata and Una while Natsume Mito read the book aloud.
Natsume wore a smile of joy on her face when the fashion show came to an end. She announced, “It was a challenge to bring to life and convey something that you imagine in your head. I want to go on to create the opportunity to produce more picture book stage shows!”
The first slot of performances came to a close and led into slot two. Youtuber Megane and models Yoshiaki and Michi were invited as guests for a talk session. They showed lots of private photos while giving backstory to each of them. They also blurted out frank insights into each of the pictures which had people in stiches.
In a talk show with popular illustrator Fusedy and Koseki Ren, the two of them gave their cherished opinions of the topic of romance. It was very much a talk between two people who have known each other for 4 years. They were on the same wavelength. It was a girl-talk which showed no sign of stopping as they chatted with plenty of “I know, right!” and “Tell me about it!” moments as Ren empathised with the contents of Fusedy’s book.
Next on stage was none other than Rilakkuma! To realise Shibuya’s recent appointment as a city for international tourism and culture, an inauguration ceremony was held on stage to name Rilakkuma an official Shibuya Tourism Ambassador!
Seeing that had people sighing in adoration with accompanying exclamations of “kawaii.”
With three more stage events wrapped up, it was time to move on to slot three. The first of the performances was the “Fashion & Hair Dye Talk Session with Ren Koseki, Hikari Shibata, Yuri Suganuma, Ayumi Seto and MIZUKI (KORD)” presented by FRESHLIGHT. Popular models Ren Koseki and Ayumi Steo, as well as popular stylist MIZUKI (KORD), chatted about their experiences with dyeing their hair, recommended hair colours for spring, and more.
that when it comes to spring, it’s all about warm colours. When you want to shake things up a bit for going out during spring break, why not go for an easy and comfortable image change with hair dyes from FRESHLIGHT?
Fortune-teller Chamereon Takeda read Mei Nagasawa – who loves spirituality and going to shrines – for romance and work in her “Love Compatibility Rankings: Zodiac Signs” session. Chamereon Takeda used western astrology and tarot readings for Mei, who was interested in her marriage partner. She was told “Your luck will increase for both romance and work starting this autumn. It will be a time where you form a bond with someone you need, and break away with someone you don’t.”
In the second half of the show, Chamereon Takeda also announced the rankings for love compatibility for each zodiac sign. Coming in 1st place was the Taurus! The scene of people devouring the demonstration was a sight to behold – as if people really wanted to hear their destinies.
The final act of day one was a talk session with Saki Shibata, Ayaka Segawa, and Rei Maruyama. The three of them work as a model, artist & nurse, and performer respectively. Their open and honest discussion focuses on their careers. The conversation got pretty lively as expected from three friends!
That’s it for day one at Harajuku Kawaii Market. Look forward to the performances on stage on day two!
MMN Festival 2018 Report: Natsume Mito Produces and Performs First Show “Tobidase! Picture Book Show 〜Storytime With Natsume Mito〜”
MOSHI MOSHI FESTIVAL 2018 in SHIBUYA was held in Shibuya and Harajuku on March 24th and 25th. On Saturday March 24th, model and artist Natsume Mito held her first ever fashion show Tobidase! Picture Book Show ～Storytime With Natsume Mito～ at Laforet Museum Harajuku.
Natsume Mito fully produced the fashion show which was themed on Bulldog Tanei to Kieta Hoshi (BUNKEIDO Co., LTD.), a picture book by Tomonori Taniguchi. The story is as follows. The stars have disappeared from the sky. During this time, a letter arrives for the bulldog detective requesting he search for the lost stars. He accepts and heads out to find them. He’s able to locate them, but why did they disappear, and who sent the letter…? This exciting story is full of heart and can be enjoyed by kids and adults alike.
Natsume Mito read the story aloud while a cast of Japanese models brought the world of the book to life through fashion. Models that performed included Yuri Suganuma, Ema Tanioku, Eri Tanioku, Aino Kuribayashi, Chie Tsuji, Abe Akari, Saki Shibata, Rinko Murata, Manaka Arai, Alice Ikeda, Una, and Anna Kawamura. Natsume Mito styled the outfits in the image of everything from the bulldog detective to the animals, moon and stars. The models were immersed in their roles and walked and posed as directed.
Bulldog Detective (Eri Tanitoku) & Gorilla (Rinko Murata)
Bulldog Detective (Ema Tanioku) & Owl (Una)
Bulldog Detective (Ema Tanioku) & Starfish (Saki Shibata)
Bulldog Detective (Eri Tanioku) & Stars (Yuri Suganuma, Chie Tsuji, Aino Kuribayashi, Akari Abe, Rinko Murata, Manaka Arai)
At the end of the show, the models that performed spoke with the stage presenter Rei Maruyama and gave their thoughts on this first ever fashion show.
Anna Kawamura (Tortoise): Beret – Caorinomori / Hairband attached to hat, Brooch – Barairo no boushi / Bootsu – gREEN DOT / other personal items UNA (Owl): Innerwear, Jacket, Fringe Skirt – Barrack Room / Tulle Skirt – Gaijin / Hat, Choker – MARTE / other personal items Yuri Suganuma (Star): Neckband – SPINNS / Lace Pants – gREEN DOT / other personal items Chie Tsuji (Star): One Piece, Shoes – daidai / Camisole One Piece – Barrack Room / Necklace – CA4LA Bridal / other personal items Ema Tanioku (Bulldog): Shoes – daidai / other personal items
Eri Tanioku (Bulldog): Jacket, Shoes – HUG / Blouse, Hat – SPINNS / other personal items Alice Ikeda (Moon): Belt – HUG / Pumps – gREEN DOT / other personal items Manaka Arai (Star): One Piece – MARTE / Hair Accessory – CA4LA Bridal / Pumps – Gaijin / other personal items Rinko Murata (Star): Lace Gown – Barrack Room / Shoes – RANDA / other personal items Saki Shibata (Starfish): One Piece – gREEN DOT / Neckband, Pumps – Gaijin / Hair Accessory – CA4LA Bridal Aino Kuribayashi (Star): One Piece – Gaijin / Lace Top – gREEN DOT / Hat – Barairo no boushi / Hairband attached to hat – Caorinomori / Sandals – RANDA
Natsume Mito Comment:
“I went and produced a show that combined a picture book with fashion. This was my first time doing this, so I was worried perhaps due to my own self-satisfaction. I was finally able to feel relief after hearing claps from people who came to watch (laughs). Thank you so very much to everybody who came! And to all the models who performed too. I’m happy that the outfits I put together went perfectly with everyone. I can see once again how difficult it was to convey what was in my head to the staff too. It was a very good learning experience. I want to try creating another stage show that conveys the wonder of loving picture books together and the fun of fashion!”
Tobidase! Picture Book Show ～Storytime With Natsume Mito～ wrapped up with much success. Look forward to the many things Natsume Mito will challenge herself to next!
Outfit Co-Operation: Gaijin / CA4LA / Caorinomori / gREEN DOT / SPINNS / daidai / HUG / Barairo no boushi / Barrack Room / MARTE / RANDA
MMN Festival 2018 Report: MOSHI MOSHI MUSIC FESTIVAL & Up-and-Coming Artists at Tower Records
The MOSHI MOSHI NIPPON Project has one goal: to promote Japanese pop culture to the people of the world. On March 24th and 25th, MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA was held, delivering Japan’s popular culture to the world from the Shibuya and Harajuku area.
There were several places this year’s festival took place. One of those locations was Tower Records Shibuya, where we held a music event titled “Featuring Japanese New Music: MOSHI MOSHI MUSIC FESTIVAL.” Here, music artists with huge influence in the scene, as well as music media companies who have hooked up with new talent, came together as curators to deliver a fantastic showcase of promising artists. The event took place at the CUTUP STUDIO on B1F of Tower Records Shibuya.
Day One at the CUPUP STUDIO saw many performers. This included MANON, a hopeful new artist signed to ASOBISYSTEM, as well as three other artists recommended by music media company Spincoaster: SIRUP, Mizuki Ohira with Kobayashi Utena, and The Wisely Brothers.
Recognised R&B artist SIRUP warmed and spellbound the room with his sugary vocals and mellow, infectious beats.
Mizuki Ohira rocked the steelpans while Kobayashi Utena played the marimba, giving rise to an exotic musical co-performance. Three-piece female band The Wisely Brothers sent forth new-age girl power with their heavy garage rock. They also spoke about there being so much manga in Japan as one of the things they like about the country.
The second half of the event was graced by an MC battle produced by WREP, a hip-hop radio channel, hosted by Zeebra and Hachi Moji. Four spectators from the audience were appointed as team leaders and had to create teams from the 12 battle MCs present at the show.
The 4 teams battled it out in a tournament for the title of best MC. MCs that participated in the battle included MC Seishain, MC Matsushima, MC MIRI, Kizal, SAM, SHO GEN, Datemegiri, TKdakurobuchi, NiLL Nico, 8×8=49, FRANKEN, and Yuma.
Team SHO GEN, TKdakurobuchi & NiLL Nico and Team MC Matsushima, MC Seishain & SAM came out victorious. At the end of the battle, the chief members of the teams SAM and TKdakurobuchi clashed in a final battle with SAM taking the crown. The winning team took home a cash prize with the hip-hop fans in the crowd in a flurry of excitement. This marked the end of the first day.
For Day Two, Natalie Music worked as curators for the live stage event “Live Natalie meets MOSHI MOSHI NIPPON.” MISMOPE were the first on stage with their spacey performance, followed by Nemuri Haru, who left a huge impact with her mad mix of poetry and rap.
Monari Wakita fitted in nine songs in 30 minutes, demonstrating her multi-layered musicianship. The packed-out CUTUP STUDIO also got involved with some fiery call & response.
Atarashii Gakkou no Leaders wowed the audience with their infectious outlook and sharp, nimble dancing. During their song Saishuu Jinrui, which is the lead song taken from their first major album Mae Narawanai released on March 21st, they demonstrated their acrobatic bodies to the tune of a lively piano.
Five-member band Luby Sparks, who are recognised in the British alternative rock scene, also announced their new vocalist Erika for the first time.
The last performer of the day was SHE IS SUMMER, who performed a string of popular hits such as Machiawase wa Kimi no Iru Shinsen and Tobikiri no Oshare Shite Wakarebanashi wo. The two-day festival came to a close with MICO’s energetic, jumpy performance.
Tokyo Color Sonic!! Announces Limited-Time Event & Live Announcement of Winning Pair
In July 2021, sprout unveiled details about a new 2D mixed-media franchise called Tokyo Color Sonic!! Featuring eight characters split into groups of two, each is played by a talented voice actor, and the story sees the boys promoting Japanese music to a global audience. On November 6 and November 7 at the Ikebukuro Sunshine City Animate location, the Animate Girls Festival will feature decorations from the series, and starting November 13 the ‘Tokyo Color Sonic!! Animate Fair ~Begin on buddy~’ event will begin, featuring tons of new goods! The winning team from Tokyo Color Sonic will be announced during a special vocal drama airing on the official series YouTube channel on November 7, 2021.
AGF 2021 Buddy Set
Ironoha Music Academy Notebook
Ironoha Music Academy Ball-point Pen
Mask Case (Bromide included)
AGF 2021 Special Purchase Gift at Venue: Non-Woven Bag
Tokyo Color Sonic!! Animate Fair ~Begin on buddy~
Bonus: Foil-stamped card featuring a message in each character’s handwriting
Acrylic Stand (Mini-Characters Vol. 1): ¥700 (Tax Included)
Tabletop School Calender 2022: ¥1,320 (Tax Included)
Motel Key Acrylic Keychain (8 varieties): ¥880 each (Tax Included)
Tokyo Color Sonic is set in the near future, where a government mandate aims to promote and develop the Japanese music industry as means to spread it worldwide. The movement is called “Coloration,” but after developing the program for years, things need to change. The Ironoha Music Academy trains singer and composer duos, and the country decides to start an annual music festival called Tokyo Color Sonic to shake things up! Popular illustrator Ryo Fujiwara, who has also worked on A3! and GAKUGEIDAI JUNES, is responsible for the character designs.
A number of goods featuring illustrations drawn by Ryo Fujiwara will be available at the Ikebukuro Sunshine City Animate location ahead of the AGF event starting November 6.
During the ‘Tokyo Color Sonic!! Animate Fair ~Begin on buddy~’ event, for every ¥1,100 spent on Tokyo Color Sonic goods and CDs (including tax), guests will receive a random code (8 varieties) to listen to a piece of newly-recorded audio from one of the characters! These clips are messages from each character to their respective buddies. In addition, for every ¥2,200 spent (including tax), guests will receive a random foil-stamped message card featuring messages from the characters written in their own handwriting.
Are you rooting for a particular team to win? Be sure to tune in on November 7 to see if your favorites walk away victorious!
Animate Girls Festival (AGF) 2021
Running: November 6 – 7, 2021
Hours: Main Venue 8:45-18:00 (Last admission at 16:30)
Address: Main Venue at Ikebukuro Sunshine City (3-1 Higashi-Ikebukuro, Toshima-ku, Tokyo)
Bunka Kaikan Building 4F, Exhibition Hall B – Booth G-1
Tokyo Color Sonic!! Animate Fair ~Begin on buddy~
Running: November 13 – December 5, 2021
Location: Animate stores nationwide, Animate Online, ACOS Online Shop
Tokyo Color Sonic!! Winning Pair Announcement Vocal Drama
Unit 1: Arashi Komiyama (CV: Shoya Chiba) & Sora Kirishima (CV: Yuto Uemura)
Unit 2: Iori Takarada (CV: Soma Saito) & Haruhi Kaji (CV: Yoshiki Nakajima)
Unit 3: Towa Sebumi (CV: Gakuto Kajiwara) & Mirai Zaizen (CV: Ryohei Kimura)
Unit 4: Kairi Kurahashi (CV: Shunsuke Takeuchi) & Kagura Takatsuki (CV: Takuya Eguchi)
Broadcast Date: November 7, 2021, 20:00~
Where to Listen: Tokyo Color Sonic!! Official YouTube Channel
Sylvanian Families and Tower Records Open Collaboration Cafe in Omotesando
Tower Records Cafe is known for collaborating with a number of unique properties at their Omotesando location. Starting November 3, the ‘Pop-Up Cafe: Exciting Autumn Concert’ will be serving guests some adorable dishes in conjunction with the Sylvanian Families line of animal toys! The event will take place in two stages, and will continue until November 23, 2021.
Persian Kitten’s Sparkling Star Stew: ¥1,490 (Tax Included)
Walnut Squirrel Style Honey Nut Chicken: ¥1,490 (Tax Included)
Forest Fruit Salad: ¥1,320 (Tax Included)
Baby Rabbit Chocolate Pancakes: ¥1,320 (Tax Included)
Baby Deer’s Heart French Toast: ¥1,490 (Tax Included)
Panda-cotta with Fruit: ¥1,320 (Tax Included)
Choose a Hot Drink (Latte/Cocoa/Milk): ¥890 (Tax Included)
Exciting Autumn Concert Original Takeout Bottle: ¥980 (Tax Included)
Souvenir: Baby Animal Set
Sylvanian Melodies 1
Sylvanian Melodies 2
Baby Animal Camping Series (9 varieties)
Those purchasing goods will receive an original sticker.
Those reserving a spot at the cafe will receive an original sticker.
Sylvanian Families is a line of collectible animals made of flocked plastic, originally released in Japan in 1977. Made to place inside dollhouses, these little creatures have remained popular worldwide since release. This cafe will feature original goods and dishes, including five dishes inspired by the members of the marching band shown in the event’s main visual. Inside the store, there will be large dolls and an original diorama that can only be seen during the Omotesando event.
Pop-Up Cafe – Exciting Autumn Concert
Tower Records Cafe
1st Stage: November 3 – November 12, 2021
2nd Stage: November 13 – November 23, 2021
Address: Imon Harajuku Building 2F (6-3-9 Jingumae, Shibuya-ku, Tokyo)
Official Site: https://tower.jp/
Idol Group Sakurkazaka46 to Stream Final Performance of First Tour Live on dTV
21.October.2021 | MUSIC
Video streaming service dTV will broadcast the final performance of Sakurazaka46’s first tour on October 31, 2021, at 5:30 PM. dTV members will get ¥1,000 off the general admission price of ¥3,500. For those who aren’t able to watch the live broadcast, a repeat broadcast will begin at 10:30 PM on October 31.
Sakurazaka46 made their major debut on December 9, 2020, with the single Nobody’s fault. The group performed on Debut Countdown Live!! the day prior, and their incredible performance was aired in movie theaters across the country.
In April 2021, Sakurazaka46 released their second single, BAN. At July’s W-KEYAKI FES. 2021, they performed in front of a live audience for the first time. Their third single will be released on October 13, and the group will perform the new tracks during this concert. Their new music video was unveiled to audiences during this tour.
Using dTV, fans can watch the concert on their smartphone, tablet, computer, or television.
Sakurazaka46 1st TOUR 2021 – Saitama Super Arena
Streaming Date: October 31, 2021 at 17:30 (Doors open at 16:30)
Repeat Broadcast: October 31, 2021 at 22:30
Sales Period: October 9, 2021 at 12:00 until October 31, 2021 at 22:30
Price: ¥3,500 (Tax Included)
Special Price for dTV Members: ¥2,500 (Tax Included)
Where to Watch: dTV
dTV Ticket Page: https://bit.ly/3al4vQu
New ‘Ways of Telling’ Exhibition Unravels People’s Narratives in Artistic Ways
‘Ways of Telling’ Venue Photographer: Kioku Keizo
The Ways of Telling Exhibition is now open at the Shibuya Koen-dori Gallery in Tokyo. The focus of the gallery is to closely inspect how people ‘tell,’ or communicate with others. Human beings often depend on hearing or seeing as ways to get information, but there are many other ways to express thoughts and emotions, from paintings and photography to video creation. The exhibition highlights different attempts to receive and express invisible ‘narratives,’ and visitors will have to rely on their imagination to understand each piece.
‘Ways of Telling’ Venue Photographer: Kioku Keizo
‘Ways of Telling’ Venue Photographer: Kioku Keizo
‘Ways of Telling’ Venue Photographer: Kioku Keizo
Exhibition Space Design – Hideyuki Nakayama Architecture / Photo: Takashi Kato
Eight artists have contributed to the exhibition, each utilizing a wide variety of mediums. Hideyuki Nakayama, the architect behind the exhibition space, wanted to encourage visitors to use their imagination. “A building is a place that has been given a name and a fixed purpose, but I tried not to see it that way. I wanted it to feel like a different place for each guest. I hope that the space will overlap with the underlying purpose of the exhibition, in a way,” he explains.
Bringing together both the seeing and the blind, a special book club was established as a place to discuss each person’s ‘way of seeing’ when it comes to art. In the exhibition space, Rinko Kawauchi’s book Hajimari no Hi, containing images and thoughts captured by blind individuals during the book club, will be displayed in both words and other mediums.
Ways of Telling
Running: October 9, 2021 – December 26, 2021
Hours: 11:00-19:00 (Closed Mondays)
Address: Tokyo Shibuya Koen-dori Gallery, Galleries 1 & 2, and Interactive Space
Cinnamoroll Releases Second Single, Commemorative Event and Tower Records Collaboration Goods
Cinnamoroll, one of Sanrio’s most popular characters, is collaborating with Tower Records to commemorate his second idol single ‘Star Dome.’ An event will be held, while collaboration goods will be available in 35 Tower Records stores nationwide and online.
Cinnamoroll is a male puppy who first appeared in 2001 and debuted in 2002. He is extremely popular, taking first place in the Sanrio Character Ranking four times. He made his idol debut with his first single in 2020 and is pushing forward with second single “Star Dome,” which will be released as a CD on November 4.
34 Stockists / Products Available Online
Products Available in the Shibuya Store / Akihabara Store / Abeno Hoop Store / Online
Products Available in the Shibuya Store / Abeno Hoop Store / Online *Scheduled to be
released on December 2.
Bracelet (Pink Gold)
‘Star Dome’ Regular Edition Jacket
‘Star Dome’ First Press Limited Edition Jacket
The collaboration goods scheduled to be released on November 3 will feature Cinnamoroll in his ‘Star Dome’ costume and the Tower Records logo in all-new illustrations. In addition, a release event will be held at the Shibuya store on November 3 and at the Abeno Hoop store on November 27. Customers who spend over ¥3,000 (Tax Incl.) on collaboration goods will be invited to participate in a mini live and photo session.
Be sure to check out Cinnamoroll’s second single along with the limited edition merchandise!
Cinnamoroll x TOWER RECORDS 2021
Sales Start: November 3 (Bracelets will be sold on December 2)
Goods Reservation Start: October 14 In Store, New Year for Online Orders (*Mini live and photo sessions cannot be booked in advance. Tickets will be sold on a first-come first-serve basis in store on the day of the event.
Cinnamoroll ‘Star Dome’
Release Date: November 4
Regular Edition: ¥1,300 (Tax Incl.)
First Press Limited Edition: ¥1,800 (Tax Incl.)
Tower Records x Kuromi Release Second Round of Collab Merchandise
My Melody’s rival Kuromi is back for another collaboration with Tower Records! 26 participating locations will begin selling the second round of original merchandise on October 14, with preorders now open! The items will also be available to purchase from the Tower Records online store.
Kuromi made her debut in 2005 and is a popular Sanrio character for those who want something less cute and more punk. This collaboration is fitting, as Kuromi’s birthday is on Halloween!
Products Available In-Store and Online
Clear Folder, Set of 2
Products Available at Shibuya and Shinjuku Stores and Online
Long Sleeve T-Shirt
The first collaboration between Kuromi and Tower Records came in 2020 and saw products flying off the shelves. Be sure to preorder the items you like before they’re gone!
Tower Records x Kuromi Round 2
Available to Preorder Now
Release Date: October 14, 2021
*Mascot Keychains will go on sale on October 28.
Participating Locations/Details: https://tower.jp/kuromi2021
10 BABYMETAL BUDOKAN Exhibition Opens at Tower Records Shibuya
27.September.2021 | MUSIC
On September 28, the 10 BABYMETAL BUDOKAN Exhibition will open on the 8th floor of Tower Records Shibuya for a limited time. The exhibition will feature a collection of costumes worn by the group during their numerous concerts over the years, stage set reproductions, photo spots, and more.
BABYMETAL × TOWER RECORDS Exclusive Goods
10 BABYMETAL BUDOKAN Mystic Game
Exclusive merchandise will only be available during this event, including T-shirts, bags, posters, and even beer! Those attending the exhibition will be entered to win a BABYMETAL mask or postcard, previously only available at the Budokan concert. The Mystic Game, a puzzle-solving experience, will also take place within Tower Records Shibuya, asking guests to explore the location for clues!
10 BABYMETAL BUDOKAN Exhibition
Running: September 28, 2021 – October 10, 2021
Where: Tower Records Shibuya 8F SpaceHACHIKAI
Hours: 12:00-20:00 (Last entry at 19:30.) *Open 16:00-20:00 on September 28.
*Day-of Tickets are available at the venue’s ticket counter.
*No day-of tickets available on days when advanced tickets sell out.
Order Period: October 1 – October 10, 2021 at 20:00
10 BABYMETAL BUDOKAN Mystic Game
Running: September 28, 2021 – October 10, 2021
Hours: 12:00-19:00 (Last entry at 17:30)
Where: Tower Records Shibuya (Event begins at the 2F counter.)
*Day-of Tickets are available at the venue’s ticket counter.
*No day-of tickets available on days when advanced tickets sell out.
Official Site: https://towershibuya.jp/
New Balance 327 Web Commercial Features AKB48 Performing New Single
AKB48’s new single Nemohamo Rumor has been making waves with its catchy beat and incredible choreography. The group’s first new single in a year and a half, members Nana Okada, Yui Oguri, Hitomi Honda, and others are performing the track in a new web commercial for New Balance 327 sneakers! The CM is available on ABC Mart’s official website, as well as AKB48’s official YouTube channel.
To commemorate the release of the new commercial, 48 lucky people will receive a purchase bonus, including an original photo card and snapbook in a new app lottery campaign. A special pop-up will also be held on the second floor of ABC-MART GRAND STAGE Ginza starting September 23, 2021.
ABC-MART GRAND STAGE Ginza 2F Special Pop-Up
Participating AKB48 Members
While the choreography for Nemohamo Rumor is incredibly complex and demanding, the members didn’t show a single sign of exhaustion or fatigue during shooting, instead happily chatting with each other and commenting on each other’s performance the entire time. As we checked the footage, we were incredibly impressed by how the shoes looked as they performed.
Adidas Originals and atmos Collaborate to Release Sneakers Based on Shibuya’s Hachiko
17.September.2021 | FASHION
A new pair of kicks based on the iconic symbol of Shibuya, Hachiko, will be released for round three of the SHIBUYA PACK! This collaboration between Adidas Originals and sneaker shop atmos will be sold at A.T.A.D, atmos stores and atmos Online on September 18, with lottery registration open now. The sneakers will also be available from the Adidas App and the Adidas Online Shop starting September 25.
Adidas Originals SUPERSTAR DOG atmos “HACHI”: ¥15,400 (Tax Included)
These exclusive Superstars, a timeless pair of sneakers from the Adidas Originals brand, will feature a unique texture that expresses the character of the dog Hachiko. The shoe’s tongue features a silver Trefoil logo, while the midsole has the address of where Hachiko’s statue is located. Of course, there’s a special Hachiko design on the insole!
Hachiko is a famous symbol of Shibuya, with his statue being a popular meetup point for friends and couples. Known for his loyalty to his owner, the dog waited for over nine years for the man to return after his death.
Proceeds from the sale of these sneakers will be used to support the YOU MAKE SHIBUYA souvenir program, which is helping to revitalize the local community by selling products marked with the special YOU MAKE SHIBUYA logo!
Adidas Originals SHIBUYA PACK – Round 3
Release Dates/Where to Buy:
September 14: Lottery Opens
September 18: A.T.A.D, atmos stores, atmos Online Store Pre-orders open
September 25: Adidas App, Adidas Online Shop
Official Site: https://www.atmos-tokyo.com/
Multimedia Project aoppella to Get New Pop-Up Shop at Namba Marui
The new multimedia project aoppella tells the story of eleven male high school students discovering the art of a cappella. Now, a new pop-up shop will be selling new merchandise from the project at both Shibuya MODI and Namba Marui this fall! Limited-edition items will feature chibi versions of the characters.
Prizes Available by Lottery
Prize A: Original Illustration Cushion
Prize B: Original Illustration Mini-Standee (11 varieties) – Choose 1 of your favorite character
Prize C: Complete Set of Original Illustration Postcards (11 varieties)
Prize D: 1 Random Original Illustration Postcard (11 varieties)
Acrylic Stand (11 varieties): ¥660 (Tax Included)
Flat Pouch (2 varieties): ¥1,540 (Tax Included)
Heart-shaped Case (11 varieties): ¥660 (Tax Included)
Lunch Tote (2 varieties): ¥1,650 (Tax Included)
Candy Tin with Magnet (2 varieties): ¥880 (Tax Included)
Guests who spend ¥3,000 or more (including tax) at the event venue and pay with an EPOS card will be entered into the lottery to win special prizes once per checkout.
aoppella!? Pop-Up Shop
Running: September 17 – September 27
Location: Shibuya MODI 7F Event Space
Running: October 22 – November 3, 2021
Location: Namba Marui 7F Event Space
Official Site: https://www.aoppella.com/
Popular Chichiyasu Chi-bou Fair 2021 Returns to LOFT Locations After Two Years
Household goods shop LOFT is teaming up with beverage company Chichiyasu for the Chichiyasu Chi-bou Fair 2021 at four locations nationwide. The event will run from September 16 until September 29 at Shibuya LOFT, and from October 20 until November 3 at Nagoya LOFT, Umeda LOFT, and Tenjin LOFT. Chi-bou is the name of the adorable character on the Chichiyasu logo.
Chi-bou Drawstring Bag (Set of 2): ¥1,650 (Tax Included)
Chi-bou Gauze Handkerchief: ¥770 each (Tax Included)
Chi-bou T-shirt: ¥2,200 each (Tax Included) *Only available at Shibuya LOFT and Umeda LOFT.
Chi-bou Pouch: ¥1,650 (Tax Included)
Chi-bou Rubber Keychain (Set of 2): ¥1,650 (Tax Included)
Chi-bou A5-size Notebook: ¥385 each (Tax Included)
Chi-bou Mug: ¥1,650 each (Tax Included)
Chi-bou Eco Bag (with Pouch): ¥2,200 (Tax Included)
Chi-bou Masking Tape (Chichiyasu Milk/Boxed Milk): ¥495 each (Tax Included)
The Chichiyasu Chi-bou Fair was a popular event held at Shibuya LOFT in 2018 and at Yokohama and Umeda LOFT locations in 2019.
How would you like to buy some of this adorable merchandise?
Chichiyasu Chi-bou Fair 2021
Shibuya LOFT 1F, Masaka Stage
Nagoya LOFT 5F, Variety Goods Section
Umeda LOFT 1F, Loft Market
Tenjin LOFT 5F, Variety Goods Section
Shibuya LOFT: September 16 – September 29, 2021
Nagoya LOFT, Umeda LOFT, Tenjin LOFT: October 20 – November 3, 2021
Hours: Same as LOFT business hours *Shibuya LOFT and Umeda LOFT to close at 18:00 on the final day.
Official Site: https://www.loft.co.jp/
Voice Actor Toshiki Masuda Celebrates Second Album Release with Tower Records Campaign
09.September.2021 | MUSIC
Toshiki Masuda is a voice actor plenty of anime fans will recognize, appearing in popular series like IDOLiSH7, My Hero Academia, and Pretty Boy Detective Club. To celebrate the release of his second album ‘origin,’ Tower Records will hold a new campaign titled Toshiki Masuda x NO ANIME, NO LIFE starting September 28. The campaign will be held at participating Tower Records and TOWERmini stores, as well as on Tower Records Online.
「origin」Deluxe First Edition
Special Toshiki Masuda x NO ANIME, NO LIFE posters will be displayed in participating stores. Those purchasing the new album on Tower Records Online will be entered to win one of these posters, with 10 winners to be announced. During the campaign, Toshiki Masuda will be in charge of all in-store announcements played when shops open. Special receipts will be handed out to those buying the album in-store, and some locations will be holding limited-time exhibitions.
The new album is packed with killer guitar riffs and absolute jams, so be sure to give it a listen when it drops!
Toshiki Masuda x NO ANIME, NO LIFE.
Running: September 28 – October 11, 2021
Locations: Tower Records and TOWERmini locations
*TOWERmini Morinomiya Q’s Mall location not participating.
2nd Album ‘origin’
Release Date: September 29, 2021
Official Site: https://tower.jp/