Tokyo Second-Hand Shops: ‘VINTAGE QOO TOKYO’ – A Romantic Vintage Shop in Omotesando

14.May.2018 | FASHION / FEATURES / SPOT

VINTAGE QOO TOKYO is a romantic vintage shop that can be likened to a jewel box. It’s located in a place a little beyond Omotesando’s alleyways. You’ll know it by its cute mix of vintage colours: white and pink.

 

古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

 

Inside dangles a chandelier which lifts the atmosphere of the shop. Every article of clothing, and each bag, pair of shoes and so on lines the shop beautifully, and all stand out from one another. It’s the kind of dressing room you yearn for as a child – a place that will sweep you off your feet.

 

古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

The store is particular about its wares, filling shelves with items from the 80s and 90s. Although everything in there is stuffed together side-by-side, you can feel that it’s from another time, with each high brand item donning its own texture and appearance.

 

古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

At QOO, they don’t just sell clothes. They offer vintage furniture and interior items too. Their appeal comes from their designs and silhouettes which are distinct from the time they came from.

 

古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

The wallpaper, decorating the shop with its original textile, and the ceiling layered with lattice that was used in gardens in the older days will tickle your heart.

 

古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

VINTAGE QOO TOKYO celebrates its 6th year since opening this year. The owner, Junna Mori, opened it herself after gaining experience as a buyer with another company. The store began as a wholesaler.

 

古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

“I plunged myself into visiting vintage shops in Daikanyama with a suitcase packed with items in hand. While I was doing that, I started to want to own my own shop.”

“Because I love second-hand clothes, I thought intensely about how I could keep them something close and familiar to people.”

 

古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

Junna said this while delicately taking vintage items into her hand that have been picked to flow with the current times.

“For beginners, they find it hard to wipe thoughts about second-hand clothes and vintage like ‘If you’re not well-acquainted, you can’t wear them,’ and ‘It’s not a world I can enter,’ don’t they? It’s because of those people that I want to take in items that can add something your everyday life.”

 

古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

It certainly is a waste that the culture of second-hand clothing is dying out because it’s a difficult world to get into.

“That’s why I want to carry on the legacy by matching items that flow with the current age and its trends.”

 

古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

VINTAGE QOO TOKYO is dedicated to seizing the irreplaceable second-hand and vintage culture.

VINTAGE QOO TOKYO doesn’t have a set stock day, and it shows as those who may have visited the store yesterday will come the next day and say, ‘This wasn’t here yesterday!’ The lineup changes bit by bit every day.

 

古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

“If you have a lot of items in stock because of a set day where goods arrive, and they sell well, then you’ll have a shortage of stock. I don’t like to think that people won’t come across something because they couldn’t make it in time with such timing like that, and so I value a fresh lineup every day.”

This is the kind of vintage lifestyle that VINTAGE QOO TOKYO offers. If it’s the luxurious kind of vintage that’ll strike a chord in your heart you’re looking for, then you will find it here.

 

古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

Burberrys Trench Coat – ¥42,800 (Tax-Included) / Suede Belt – ¥2,800 (Tax-Included)

 

古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

GUCCHI Floral T-shirt – ¥23,800 (Tax-Included)

 

古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

CHANEL Round Double Flap Matelasse Plate Chain Bag – ¥218,800 (Tax-Included)

 

 

■Information
VINTAGE QOO TOKYO
Address: Cinnamon Oak 1F, 4-11-15 Jingumae, Shibuya Tokyo
TEL: 03-6804-2017
Opening Hours: 12:00-19:00
Website: https://www.qoo-online.com/

 

Photo:Kayo Sekiguchi
Edit:Namiko Azuma(ASOBISYSTEM)
Text:Miiki Sugita
Design:Yuko Abe(ASOBISYSTEM)

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