Food Review: Seahorse Bubble Tea at Sin an ju in Front of Harajuku Station

22.February.2019 | FOOD

Hey, everyone. Midori here again from the MMN Editorial Team.

 

The bubble tea boom in Japan is still rife. Harajuku in particular has become a war zone with new bubble tea shops opening all the time. Si an ju is one of them and it has become popular for its delicious drink selection so I went to try it out myself!

Si an ju is located just in front of Harajuku Station. Bubble tea shops in Harajuku tend to open along Cat Street or in Ura-Harajuku. Surprisingly there was even one in front of the station so it’s safe to say bubble tea life is making progress.

To get there, exit from Harajuku Station’s Takeshita Exit, cross at the traffic lights. Turn left and you’ll be able to see the outdoor shop sign.

Also beyond that is Cafe Yolum, a South Korean cafe.

 

Related Article: Cafe Yolum: The Popular & Pretty Pink South Korean Cafe in Harajuku

At the storefront is a huge and airy bubble tea monument. Now I’m getting excited!

There are several tables inside for customers to sit down, relax and enjoy their beverages, but not many.

The menu is fairly big and they even have options without tapioca balls. The Blue Lagoon drink sounds interesting, it has a mysterious colour.

On my visit thought I ordered the shop’s recommended Brown Sugar Bubble Milk.

 

The sauce in the cup is a brown sugar sauce which together with the decorative seahorse makes it look like a coral reef. Very beautiful!

The sauce is collected at the bottom and sinking around the sides so be sure to give the drink a good mix before drinking. Compared to other bubble teas the tapioca look pretty big. They might be almost as big as the thickness of the straw.

 

Time to drink!

 

It’s pretty sweet-tasting. It’s sweet even for me who orders their bubble tea with the maximum sugar option. But it’s not an overpowering sweetness – the brown sugar has a refreshing sweet flavour. The tapioca balls are large and so are filling

The brown sugar sauce will fall and mix into the drink as you sip so it’s best to take a photo right away.

 

I visited the shop at the same time as they opened so I was able to buy my drink without waiting, but if you go on the weekend in the afternoon the lines can get pretty long, so it might be an idea to go earlier.

 

A lot of bubble tea shops open at 11:00am but Sin an ju opens at 10:00am so I recommend going there if you’re in Harajuku early in the morning when no others are open!

 

I also highly recommend it for people who like chewy tapioca balls. Be sure to pay them a visit.

RECOMMENDED ENTRIES

  • Visiting Harajuku’s Newest Tapioca Drink Store KOI Thé

    30.November.2018 | FEATURES / FOOD

    Japan is going through an unprecedented tapioca boom right now, and Harajuku is no exception, with tapioca stores opening left, right and centre. With so many to choose from no matter which you go to on a weekend there will be a huge line. I visited KOI Thé, a new shop that just opened on November 25.

     

    It’s located right near the MOSHI MOSHI BOX Tourist Information Center where you’ll find us.

    Head through Takeshita Street from Harajuku Station and go down the path between New Balance and Murasaki Sports.

     

    Follow straight down and you’ll find KOI Thé on your left. Look for the big tapioca drink outside – you can’t miss it!

     

    It’s quite spacious instead and has simple decor rather than being stylish. Guys can line up without worry too.

     

    This is how the menu looks. You can adjust how much ice and sugar you want in your drink.

    I went with the classic tapioca milk tea!

    The tapioca balls here aren’t black but in fact golden. The reason they are gold is because they don’t use food colouring.

    Tapioca that is transparent like this is cute too. The balls are comparatively smaller and are chewy and taste delicious!

     

    I ordered the drink with the normal amount of sweetness and it tastes even more refreshing than at other stores. It’s a simple tapioca drink made for adults.

     

    If you’re a little embarrassed at lining up at a tapioca shop then I recommend getting it from one for grown-ups in Omotesando!

  • Drink Tea in Style With FORTUNER tea-box’s Cheese Tea Tapioca in Harajuku

    21.September.2018 | FOOD / SPOT

    Hi, everyone.  It’s Midori from the MOSHI MOSHI BOX Harajuku Tourist Information Center.

     

    It’s been a trend for a while now, but tapioca shops have started popping up recently in Harajuku, and they’ve become so popular that most girls you see walking around there are drinking tapioca. Harajuku’s going through a real tapioca boom!

     

    They’re all holding cups from a number of different shops, but the one getting much attention for their cute cups is FORTUNER tea-box, so I went to take a look!

    FORTUNER tea-box is located behind the MOSHI MOSHI BOX along Tonchan Street (とんちゃん通り) on the first floor of a building called FLAG.

     

    If you walk from Murasaki Sports along Tonchan Street you’ll spot a 7-Eleven. Go past there and it’s inside Anywhere Door opposite BEAMS RECORDS.

     

    You’ll know it once you’ve passed the offices and open conference rooms and see girls holding cups.

    For those who aren’t good with tapioca, have no fear. They also serve drinks without tapioca, as well as unsweetened teas amongst other things.

    I ordered the “Cheese Tapioca Milk Tea”!

     

    At first glance you can tell it’s no ordinary tapioca milk tea, right? It has two layers with the top part being a whipped cream cheese.

     

    I wondered to myself how cream cheese could work with sweet milk tea but when I took a sip the sourness of the cream cheese and sweetness of the milk tea came together to create a deliciousl salty-sweet taste! It contains big and small chewy tapioca. You can treat it like a dessert.

     

    There are two mouthpieces on the lid and the straw is a super cute heart shape! It’s cute as well when you knock it back and get a cream cheese moustache.

    The inside of the shop too is cute and Instagram-worthy. There were lots of people taking photos when I went.

    I recommend taking a photo with the BEAMS RECORD sign behind you which is close to the shop.

     

    Buy a stylish drink with your friend and snap some photos with a snazzy background!

     

    ■Information

    FORTUNE tea-box

    Address: 3-27-15 Jingumae, Shibuya, Tokyo

    Opening Hours: 11:30am-11:00pm (No Fixed Holidays)

    TEL: 03-5755-5708

    Website: http://fortuner.co.jp/index.html

RELATED ENTRIES

  • Coji-Coji’s Jiro Becomes Legendary Japanese Mermaid Amabie at Harajuku Event

    30.April.2021 | ANIME&GAME / FASHION

    Nippon Animation began holding the Amabie Jiro Fair at KIDDYLAND Harajuku’s Maruko & Coji-Coji Store on April 29, selling merchandise of the character Jiro from Momoko Sakura’s manga series Coji-Coji.

     

     

    Pre-sale merchandise

     

    Free hand towel

    Jiro has turned into Amabie once again this year, a legendary Japanese mermaid who is said to emerges from the sea and prophesise either an abundant harvest or an epidemic. People are instructed people to make copies of its likeness to defend against illness.

     

    Fans who spend over ¥8,000 at the Maruko & Coji-Coji store will receive a free original hand towel as pictured above.

  • Laforet Harajuku Announces LAFORET GOLDEN WEEK

    24.April.2021 | FASHION / SPOT

    Golden Week is almost here in Japan, and so Laforet Harajuku is readying itself for its special LAFORET GOLDEN WEEK event which will run from April 24 to May 9.

    Around 60 stores inside the Harajuku-based shopping centre are participating in this event where shoppers can get their hands on a new wardrobe full of outfits, a stock of items and accessories, and more. There is also a special item available at Charles Chaton on Floor 4F of Laforet that is made as part of a triple collaboration between the store, DJ and music producer Night Tempo, and Rie Kanou, the author of the manga series Slow Motion wo Mou Ichido. At FRAPBOIS on Floor 1.5F, there’s a selection of t-shirts, shirts, one pieces and other must-grabs created in collaboration with Osamu Goods. And that’s just a taste of the many exclusives to be sold and doesn’t take into account all the other events that will take place at this year’s LAFORET GOLDEN WEEK. Let’s dive deeper.

     

    The Little Cat Shop by MILKBOY | April 30 – May 9 | Floor 1F Entrance Space

    The Little Cat Shop by MILKBOY is a cat-themed shop by three brands: MILK, MILKBOY, and LAND. It will incorporate hit motifs from the brands’ past line-ups as well as introduce all-new trends. As well as clothes, there are accessories, sofvi toys, and other items, each woven with each of the brand’s touch. There will also be a raffle to win exclusive sofvi toys made by notable sofvi artists like IZUMONSTER and Konatsuya. Plus, all customers who spend over ¥10,000 will get an original sticker.

    Cat eyes dress ¥32,450 / CAT EYES SHIRTS ¥19,250 / CAT TOWER TEE ¥8,800 / MISCHIEF cat Frill TEE ¥13,200 / Ribbon CAT TEE ¥7,920 (Tax Included)

     

    Kuttsuketemiyou Picture Book Pop-Up Shop | May 1 – May 16 | Floor 2F POP UP SHOP SPACE

    Kuttsuketemiyou is a picture book by contemporary artist Ken Kagami and it’s getting its first pop-up shop at Lofret Harajuku. The humorous book sees Kagami seeing what would happen if he tried attaching certain things to animals. It’s a work of artistic nonsense enjoyed by children and adults alike, and fans of the quirky story can get their hands on a range of merchandise featuring the cute creatures. Kagami will also be doing signings.

     

    Kuttsuketemiyou Book ¥1,650 / Mug ¥2,750 / Tote Bag ¥4,180 / T-Shirt ¥4,950 (Tax Included)

     

    ABEMA 5th Anniversary Laforet Harajuku Campaign

    In celebration of ABEMA’s 5th anniversary, it is holding a limited-time campaign in collaboration with several popular Japanese TV shows such as Koi to Ookami ni wa Damasarenai and Black Cinerella. ABEMA is a Japanese video streaming website. During the campaign, customers who spend over ¥2,000 at select stores will receive a limited-edition Black Cinderella sticker and a ticket to an online event centred on Koi to Ookami ni wa Damasarenai. They can also enter a raffle to win signed merchandise from the shows if they show their receipt and have spend over ¥2,000.

     

     

    Harajuku Shopping Week 2021 | April 28 – May 7

    Shoppers who spend over ¥1,000 at select stores will receive a scratch card that may net them a ¥1,000 coupon.

     

     

    UNDER GROUND SNAP Photoshoot | April 29 – May 8 @ 12:00-16:00

    A photoshoot will take place down on Floor B1.5F. Those who sign up can have their photo taken professionally by Gothic and Lolita Market which will be featured in the early June 2021 edition of Laforet Harajuku’s tabloid as well as on HARAJUKU POP WEB. Info on how to apply can be found on LAFORET GOLDEN WEEK’s official website.

  • Laforet Harajuku Welcomes New Stores For Spring 2021

    22.April.2021 | FASHION / SPOT

    Starting this month, Laforet Harajuku is readying itself for Spring 2021 with the rollout of items by high-end brands and shops, all with an audience in mind who simply love culture regardless of their age or gender.

     

    4.23 | New Store Opening
    《Floor 3.5F》circle in circle

    circle in circle welcomes a diverse selection of brands such as l’atelier du savon, CHILD WOMAN, and more. The new store’s concept is to act as the perfect place for an appointment with your wardrobe. Every month, the store will collaborate with various different people, and line the shop floor with outfits that will have customers feeling like a kind in a candy store. For its initial opening, circle in circle is collaborating with photographer Kensuke Hosoya.

     

    4.9 | New Store Opening

    《Floor 1.5F》LIBERTY TOKYO

    “Freedom” is the keyword at LIBERTY TOKYO, where customers are encouraged that it’s great to get your hands on the things you want, and great to wear the things you want to wear. The shop stocks a range of apparel and items that combine accessories and fashion. They even sell stickers, merchandise, and more. This custom select shop offers made-to-order products, making each and every one unique and the only one in the world. It also collaborates with artists and other brands.

     

    3.12 | New Store Opening

    《Floor 5F》OSEWAYA TOKYO

    OSEWAYA TOKYO is an accessory shop offering everything from basics to trends. Their motto is “bring your happiness” which is melded into their range, spanning the latest trends to must-have dailies. They have everything you hope a store specialising in accessories would have.

     

    4.9~6.6 | New Store Opening

    《Floor B0.5F》GLAZE KOHL x NUTTY VINTAGE

    GLAZE KOHL x NUTTY VINTAGE is a limited-time collaboration shop between chic apparel brand GLAZE KOHL and NUTTY, a vintage shop that first opened in 1995. They line-up features new Spring 2021 items as well as the “GLAZE KOHL add VINTAGE” corner which features a selection of vintage items picked out by designers who themselves are vintage buyers. NUTTY VINTAGE is also offering a huge selection of the best authentic vintage items. Customers can enjoy some little limited-edition gifts when shopping there which are being given out to commemorate the shop’s opening.

     

    5.22~6.4 | New Store Opening

    《Floor 4F》Mansion Mikura

    Mansion Mikura’s main store is located at Harajuku Cat Street. This limited-time rendition is a ‘mansion’ with four tenants – a collection of four second-hand shops including SAUCE which stocks miscellaneous items and second-hand clothes, top ranking vintage name STEP A HEAD, side car charlie which specialises in ‘maniac items,’ and the long-selling brand vintagesheets.

     

    6.5~7.25 | New Store Opening

    《Floor 4F》SAUCE

    SAUCE is another vintage store located behind Cat Street. For its limited-time opening, it’s selling hats in collaboration with Antage which previously sold out, as well as its own upcycled vintage clothing, as well as vintage clothes, rugs, and more from overseas.

     

    5.22~5.30 | New Store Opening

    《Floor 0.5F》vanilla(B0.5F)

    vanilla will provide a diverse line-up of unique fashion as well as brands such as att production, room boy pony, phemesaccessories, and more.

     

    5.31~6.6 | New Store Opening

    《Floor 0.5F》Ochame Department

    At Ochame Department, they believe simply being cute is being, and being the same as others is boring. Their fashion stock and handmade bits and bobs are imbued with the magic to make customers smile.

     

    CLEAN KEEPERS Regular Member Uniforms

    CLEAN KEEPERS is a cleaning project that takes place every Saturday at Laforet Harajuku in the hopes of creating a clean town and in turn clean hearts for all. Their uniform worn by regular members has changed into a blouson and one piece produced by ehka sopo on Floor B1F of Laforet. The blouson has a retro feel to it while the one piece has long sleeves and is inspired by 19th century British maids.

     

    CLEAN KEEPERS

    Running: Saturdays @ 10:30-12:30 (Booking Required/Cancellation if it rains)毎

    Book Here

  • Stay in Harajuku’s New Hotel Produced by Rolling Roster of Artists

    20.April.2021 | FASHION / SPOT

    India-ink painter CHiNPAN is collaborating with Rokuyon, who is known for helping to create a range of unique accommodations such as MOSHI MOSHI ROOMS, to launch a new kind of hotel experience in Harajuku beginning on April 23, 2021.

     

    The project’s name is Harajuku Yofukashi Art Exhibition, with yofukashi being Japanese for ‘staying up late.’ It will invite a new artist or creator on board every one or two months as an opportunity for them to showcase their works.

    One of the art pieces

    Wall art

    Works displayed in the living space

    The bedroom with art pieces against the walls and on the ceiling

    Private area

     

    MOSHI MOSHI ROOMS Series

    MOSHI MOSHI ROOMS is our own hotel site located in the heart of Harajuku’s tourism: it is within walking distance of Takeshita-dori (Takeshita Street), Meiji-dori, the Ura-Harajuku area, and Omotesando. This makes it the ideal place to stay for travellers visiting Harajuku.

    SAKURA | More details here

    ORIGAMI | More details here

    DOSUKOI | More details here

    With art events and exhibitions cancelled or severely restricted due to the pandemic, this project serves as a get promotional opportunity for artists to display their works and for art lovers to appreciate them. It aims to grow and become a new way to enjoy art.

  • Love Live! Super Star!! Official Shop to Open in Harajuku

    19.April.2021 | ANIME&GAME / FASHION / SPOT

    Anime product and merchandise chain Gamers is set to open an official shop in collaboration with the upcoming anime series Love Live! Super Star!! on May 30.

     

     

    Pre-Sale Merch

     

    Full-Colour Pass Cases | ¥1,430 (Tax Included)

    Luggage Tags | ¥1,320 Each (Tax Included)

    Rubber Key Rings | ¥660 Each (Tax Included)

    Korokotto Love Live! Super Star!! | ¥990 Each (Tax Included)

    Love Live! Super Star!! comes as the latest entry to the Love Live! anime franchise and will begin airing this July. The story follows five girls who aim to become school idols. Fans of the series won’t want to miss out on a chance to visit the shop if they’re in Tokyo this spring as they get their hands on a selection of exclusive merchandise, pre-sales, and more.

     

     

    (C)2021 プロジェクトラブライブ!スーパースター!!

  • Akihabara’s premiere maid café chain “@home café” announced last month the opening of a permanent maid café themed on Sanrio’s popular character Pompompurin. The café is set to open along Harajuku’s famous Takeshita Street on April 14, 2021.

     © 2021 SANRIO CO., LTD.  APPROVAL NO. S620028

    @home café has collaborated with many of Sanrio’s popular characters in the past at its Akihabara-based café branches such as Hello Kitty, My Melody, Cinnamoroll, and of course Pompompurin, but this time the collaboration is flying out of Akiba and straight into the heart of Japanese pop culture: Harajuku.

     

    This new Pompompurin Café is themed on Pompompurin throwing a party for everyone—that’s you and your friends. It’s a place for Purin to deliver happiness to all who visit in the form of cute and tasty food.

     

    Of course, the @home café maids will also be present, and all wearing original maid uniforms coloured like Pompompurin.

     

    A little look at some things on the menu

     

    The Food

     

    Soufflé Omurice | ¥1,450

    Butter Chicken Curry | ¥1,300

     

    The Desserts

     

    Pompompurin Pudding | ¥700

    Chocolate Banana Mountain Waffle | ¥1,200

     

    The Drinks

    Custard Pudding Latte | ¥850

    Muffin’s Caffe Mocha | ¥850

     

     

    Take a commemorative photo

    For just ¥550, you can take a chekki photo at the café. It comes with café-original stickers and paper. For an extra ¥300, you can take a photo with one of the maids.

     

    Pompompurin Birthday Party

     

    April 16 is Pompompurin’s birthday, so on that day the café will have a special dessert prepared (which you can see below) along with novelties for customers, new decorations, and more.

     

    Pompompurin’s Birthday Dessert

    Special Birthday Parfait | ¥1,700 | Serving: April 14, 2021 – April 30, 2021

     

    Birthday Novelty

    To commemorate Pompompurin’s birthday and the opening of the café, all visitors will receive the pin below for free.

     

     

     

    Pompompurin will visit the café

    On the evening on April 16, Pompompurin will visit the cafe for his birthday to celebrate with everyone. Details and bookings can be found here in Japanese.

  • Japanese Illustrator Mai Yoneyama Releases Limited-Edition T-Shirts

    09.April.2021 | FASHION

    To commemorate her exhibition “EGO” exhibition currently taking place at Anicoremix Gallery in Harajuku, Japanese illustrator Mai Yoneyama has released a collection of limited-edition t-shirts in collaboration with the sneaker brand atmos. The exhibition, which is showcasing many of Yoneyama’s works, is running until April 14.

    Wear Mai Yoneyama’s iconic pop style wherever you go with these limited-edition tees.

  • The Little BAKERY Tokyo Revamps and Reopens With New Eat-In Area

    26.March.2021 | FOOD / SPOT

    The beloved takeout bakery The Little BAKERY Tokyo, which is just down the road from another of Harajuku’s popular eateries THE GREAT BURGER, has undergone refurbishment to add a brand new eat-in space. The site reopened on March 22 as a bakery and cafe.

     

    A tasty new eat-in menu

    Crushed Avocado Toast | ¥1,250 (Before Tax)

    Homemade Maple Granola | ¥1,350 (Before Tax)

    New York Pizza (Pepperoni Slice) | ¥1,000 (Before Tax)

    Classic Ham, Egg, & Cheddar Cheese Sandwich | ¥1,500 (Before Tax)

    Apple Gorgonzola Cheddar Cheese Sandwich | ¥1,450 (Before Tax)

     

    Bread loaves and takeout goodies

    Red Bean Paste & Butter Ball | ¥420

    Hokkaido Yotsuha Butter Croissaint | ¥260

    Custard Pudding | ¥550

    Hokkaido Brioche Loaf – Whole ¥580, Half ¥320 / Hokkaido Whole Wheat Loaf – Whole ¥560, Half ¥300 / Hokkaido Milk Loaf – Whole ¥580, Half ¥320 (Before Tax)

    The new eat-in menu features a range of irresistibles like vegan-friendly avocado toast, homemade granola topped with fresh fruits and Greek yogurt, a selection of sandwiches made with homemade brioche toast, New York-style, pizza, and more.

     

    Takeout options includes all the classics like bread loaves, sweet custard pudding, soft and crispy croissants, and so on.

    There are around 30 baked delights to pick from at The Little BAKERY Tokyo all of which are made using flour from Hokkaido and natural yeast. All items on the menu are made fresh in-house every day, all ingredients from the salt and sugar to the eggs and more are domestic, and all ingredients are sourced sustainably and locally. The bakery also caters to all needs from those with food restrictions and allergies as well as a fantastic vegan menu which replaces animal products like eggs and butter with soy milk and grapeseed oil.

     

    They even sell American-style doughnuts from the doughnut brand GOOD TOWN DOUGHNUTS who are inspired by doughnuts from Brooklyn. There’s around 20-30 to choose from, all colourful and all used with natural ingredients like fruit – none of the bad additives. Of course, there’s vegan doughnuts too, so if you’re struggling to find vegan food in Tokyo, you know where to go.

    One worry in the bakery industry is that of leftover stock. But The Little BAKERY Tokyo has a solution for that: by wrapping up their pastries and baked foods and selling them as ‘DAY OLD BREAD’ on their online shop so nothing goes to waste, something which has received huge praise from people across Japan.

  • Chibi Maruko-chan and Coji-Coji themed store to open in Harajuku.

    16.March.2021 | ANIME&GAME / SPOT

    The store themed on Chibi Maruko-chan and Coji-Coji by Momoko Sakura, the writer and illustrator of the animations, is set to open permanently from March 26 at KIDDYLAND Harajuku with the cooperation of Nippon Animation, the Japanese animation studio.

     

    Commemorate illustration

    Purchase bonus

    Character stickers (15 designs and 1 secret design) |Not for sale

     

    Tote bag | Not for sale

    Exclusive shopper bag

     

    Exclusive merchandise

     

    Acrylic key rings (5 designs) |¥660 each (Tax included)

    Acrylic stand |¥880 (Tax included)

    Sticker |¥550 (Tax included)

    Anti-bacterial spray |¥550 (Tax included)

    Glass mug | ¥1,320(Tax included)

    Pouch | ¥550 (Tax included)

    Can with chocolate | ¥1,320 (Tax included)

    Eco-bag | ¥1,100 (Tax included)

     

    Capsule-toy

    Chibi Maruko-chan/Coji-Coji Acrylic stand vol.1 ¥400 each (Tax included)

    Senjafuda votive card ¥300 each (Tax included)

     

    Presale products 

    Maruko and Coji-Coji Plushy | ¥3,850 (Tax included) 

    Maruko and Coji-Coji Mask case pink/purple | ¥1,078 each (Tax included)

    New merchandise

    Maruko and Coji-Coji Acrylic key rings (2 designs) | ¥528 each (Tax included) / Maruko and Coji-Coji Magnets (2 designs) | ¥550 each (Tax included)

    Maruko and Coji-Coji Postcards (2 designs) | ¥165 each (Tax included) / Maruko and Coji-Coji Pouch | ¥880 (Tax included)

    Maruko and Coji-Coji Tote bag (2 designs) | ¥1,760 each (Tax included)/ Chibi Maruko-chan Plushy (2 designs) | ¥1,848 each (Tax included)

     

     

    KIDDYLAND Harajuku has held the fairs called  “Thank you, Momoko Sakura” and “Maruko and Coji-Coji” in the past which have ended with great success. In response to this, they have launched the store combined both characters that has never existed before.

     

    The scene of characters from Chibi-Maruko-chan and Coji-Coji playing together has illustrated specially to commemorate the store’s opening. The fans can look forward to getting their hands on the first series of exclusive merchandise using the store logo and its purchase bonus.

     

    The store themed nostalgic and soothing animations by the writer and illustrator Momoko Sakura is irresistible to visit.

     

     

    ©さくらプロダクション/日本アニメーション

    ©さくらプロダクション

    ©さくらももこ

  • Japanese maid cafe chain “@home cafe” has announced that it is launching a permanent maid cafe themed on Sanrio’s popular character Pompompurin. The cafe will open on the famous Takeshita Street in Harajuku on April 14, 2021.

    @home cafe has collaborated with many of Sanrio’s popular characters in the past at its Akihabara-based cafe branches such as Hello Kitty, My Melody, Cinnamoroll, and of course Pompompurin, but this time the collaboration is flying out of Akiba and straight into the heart of Japanese pop culture: Harajuku. The cafe will feature a menu conceived by Pompompurin, and fans of the cute golden retriever will also get to take their pictures with him. The cafe maids will also wear @home-original outfits inspired by Purin.

    If you’re planning a visit to Harajuku, don’t miss out on the chance to dine at the new Pompompurin Cafe, opening April 14.

     

    © 2021 SANRIO CO., LTD.  APPROVAL NO. S612265

  • Disney x MOUSSY Release Retro Clothing Collection

    01.March.2021 | FASHION

    High-casual brand MOUSSY has collaborated with Disney to release the “Disney SERIES CREATED by MOUSSY.” The Spring/Summer 2021 collection dropped in Japan on Wednesday (February 24).

    PALS TAPESTRY SH JKT | ¥34,980 (Tax Included)

    PALS TAPESTRY SK | ¥19,910 (Tax Included)

    MATCHING OUTFITS POJ | ¥8,250 (Tax Included)

    ALWAYS COOL TSJ | ¥6,600 (Tax Included)

    The collection combines 70s-80s vintage taste with a 90s street style to create a special retro fusion design. The items are crafted by Japanese artisans from the gobelin-stich fabric series PALS TAPESTRY and feature Minnie and Mickey Mouse in different attire including cute matching outfits.

     

    ©Disney

  • Laforet Harajuku Welcomes High-End Brands and Tokyo’s First Femtech Store For Spring 2021

    24.February.2021 | Uncategorized

    Starting this month, Laforet Harajuku is readying itself for Spring 2021 with the rollout of items by high-end brands and shops, all with an audience in mind who simply love culture regardless of their age or gender. This spring will see the opening of Lois CRAYON, a brand that emphasises individuality and will be celebrating its 50th anniversary next year, as well as “circle in circle,” a new spot that will serve as a gathering place for a variety of clothing brands like l’atelier du savon, CHILD WOMAN, and more.


    Laforest will also welcome LOVE PIECE CLUB to Tokyo for the first time, a shop which opened as Japan’s first centring on Femtech. It offers a variety of items to help support women’s health through technology.

     

    AIR will offer a diverse wardrobe of unisex items from popular street brands such as REVENGE STORM, STARWALK, THEATER8, and more. CHOA ONNI is exhibiting South Korean culture like wearing K-pop idol clothes to take photos, and ovgo B.A.K.E.R is serving up vegan food and gluten-free cookies.


    Public toilets will display photos by photography unit Toki to Yamikaya and Alexander Julian.


    March 6 | New Store Opening
    《Floor 1F》Lois CRAYON


    4.23| New Store Opening
    《Floor 3.5F》circle in circle


    March 26 | New Store Opening
    《Floor B0.5F》LOVE PIECE CLUB


    February 11 | New Store Opening

    《Floor 3F》『    』AIR


    February 25 | New Store Opening
    《Floor B0.5F》ME’VE the store
     

    March 12 | New Store Opening
    《Floor B0.5F》


    February 25 | New Store Opening
    《Floor 5F》SpRay/Libby&Rose


    February 25 | New Store Opening
    《Floor B1F》CHOA ONNI


    March 6 – April 4 | New Store Opening
    《Floor 2F》ovgo B.A.K.E.R



    《Floor B1F》Women’s & Men’s Gallery Toilets

      

     Toki with Alexander Julian

    Alexander Julian
    Yamikaya / FLOWER PUSHER

    ■Laforet Harajuku 2021 SS Promo Visual

    Laforet Harajuku’s Spring/Summer 2021 promo visual was created by Japanese art director Uenishi Yuri. Following the Autumn/Winter 2020 theme, Uenishi has conceived a new concept: ‘CHARGE.’ This theme focuses on the roots of plants that spread underground, with the yellow colour used in the visual reminiscent of electricity or lightning flashes.

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