OCHABA: Japan’s First Milk Tea Shop Opening in Shinjuku

11.March.2019 | FOOD

OCHABA is set to open as Japan’s first shop specialising in milk tea that uses Japanese tea leaves. The doors will open to the store on floor B1F of Shinjuku Lumine EST on March 22.

 

With Mount Fuji as their symbol, the shop will open selling a hot Espresso Milk Tea and iced Royal Milk Tea both of which will use tea leaves from Shizuoka.

 

OCHABA hopes to keep the tradition of Japanese tea while also making it easily accessible in people’s daily lives. They have put much thought into everything from the beverages themselves down to the cups they are served in and logo they are branded with. It doesn’t stop there however as the tea masters at OCHABA also considered what topping would best complement the tea―their choice, warabimochi with brown sugar, which will be in all the drinks.

 

The history of Japanese tea begins in Nara during the Heian Period. The way it is deliciously poured since then has not been changed with the drinks, but to evolve them into something more modern, they have incorporated a French espresso machine to create a”Japanese tea espresso” for the Espresso Milk Tea.

The Royal Milk Tea has a much different taste, opting to bring out the full delicious of flavour of the tea leaves. This is done by boiling the leaves in milk as soon as the leaves have opened.

Iced Japanese Tea Leaf Royal Milk Tea

Hot Japanese Tea Leaf Espresso Milk Tea

Taste the flavours of tradition and today come together at OCHABA.

RELATED ENTRIES

  • Seven Days War Anime Film Release Promoted With Themed Cafe in Shinjuku

    10.December.2019 | ANIME&GAME / FOOD / MOVIE

    To celebrate the December 13th release of the upcoming anime film Seven Days War, a themed cafe will open at EJ Anime Theater in Shinjuku, Tokyo. The cafe will collaborate with popular creator Pantovisco who has over 680,000 followers across his social media.

    The collaboration was born from Pantovisco’s being able to relate to the theme of Seven Days War which focuses on the heart of today’s youth.

    The cute menu line-up features Seven Days War-inspired food and desserts with Perochi and his friends joining in with the fun.

    There’s also a drinks menu with a line-up of colourful beverages and lattes which you can get various latte art drawings on.

    And for every food item ordered on the collaboration menu, you’ll receive an original sticker selected randomly from several designs.

    And if you order a drink, you’ll get a special card introducing various characters from both Seven Days War and the world of Pantovisco.

     

    ©2019 Osamu Souda・KADOKAWA / Seven Days War Production Committee

    ©Pantovisco

  • Shonen Jump Izakaya: Dine Like a Hero in Shinjuku’s Kabukicho District

    26.November.2019 | ANIME&GAME / FOOD

    Otona no Jump Sakaba (“Grown-Up’s Jump Bar”) is an izakaya-style eatery which opened in the Kabukicho area of Shinjuku to celebrate the 50th anniversary of the beloved manga magazine Weekly Shonen Jump.

     

    Every week, kids and adults alike anticipate the release of their favourite manga series in the serialised magazine. The adults who grew up with the classic series get to eat like a hero at the bar, with meals and decorations inspired by various series including Dragon BallKinnikumanFist of the North StarSaint Seiya: Knights of the ZodiacSakigake!! OtokojukuRokudenashi Blues, City Hunter, and more.

     

    The bar has now announced its plans for an end-of-year party, with tickets going on sale on December 2, 2019 for the first 1,000 people who sign up.

    The New Year party plan comes with a choice of two different small pot meals.

    Fans can also get their hands on a 2020 schedule book featuring designs of the series characters for different celebratory days throughout next year. This is the only chance to get this exclusive item.

    ©Yude Tamago/Shueisha ©Akira Miyashita/Shueisha ©Tsukasa Hojo/NSP 1985 ©Masami Kurumada/Shueisha ©Bird Studio/Shueisha ©Buronson・Tetsuo Hara/NSP 1983 ©Masanori Morita/Shueisha ©Ryūji Tsugihara/NSP 1982 ©Koichi Endo/Shueisha ©Masaya Tokuhiro/Shueisha

    Inside the bar you’ll find wall posters, giant figurines, treasured items of manga artists, and more. You can even read actual Jump manga from the 80s.

    ©Bird Studio/Shueisha ©Buronson・Tetsuo Hara/NSP 1983

    As well as the above-mentioned New Year meals, there are lots of dishes inspired by various Jump series too. Those who purchase one of these Jump meals will receive a free exclusive sticker.

  • The Perfect Souvenir: Kyoto’s Famous OTABE Confections in Velvety Matcha Chocolate

    17.November.2019 | FOOD

    If you’re in Kyoto looking for a delicious elegant souvenir for your people back home then BijuuCo.,ltd. is your port of call. Their irresistible desserts vary from their well known sweet bean paste-filled Yatsuhashi to their Kyo-Baum. They will be releasing the mouthwatering Matcha Chocolate OTABE from November 20, 2019.

    The rich aroma of the matcha chocolate will be the first thing to entice you. The matcha Yatsuhashi is made from specially selected water and Koshihikari rice, which is famed as Japan’s best rice. The soft and chewy texture of the Yatsuhashi dough gently embraces a velvety, melt-in-the-mouth matcha chocolate ganache filling. These OTABE confections are bursting with the flavours of Kyoto and are only available to purchase for a limited period.

    OTABE combined with Kyoto’s famous matcha chocolate is matcha match made in heaven. If you’re ever in Kyoto, you must try it.

  • Make Your Own Matcha Drink and Try Black Bean Butter Toast in Nakameguro, Tokyo

    13.November.2019 | FOOD

    If you’re looking for a cool café experience in Tokyo then head to Nakameguro for a goldmine of craft beer taprooms, coffee roasters and restaurants. One café to consider adding to your list of must-go places is music café and wine bar epulor. The café has added a number of exquisite and unique items to its menu this November including a matcha drink, black bean paste and butter toast and craft cola.

    Take a seat and admire the walls of old records which create a soothing artistic atmosphere while sipping your cup of the café’s specialty hand drip coffee or sommelier-selected wine as the music of old records fills the air. When you have finished, feel free to take a gander at the gallery corner to appreciate the cafés art. 

    The November menu introduces a high-quality matcha by UK brand Matchæologist®, providing the opportunity to make and enjoy your own matcha drink. From the high-quality rich flavour to the contemporary design of the tea vessel, Matchæologist® lives up to its reputation as artisanal matcha green tea specialists.

    Fans of epulor’s popular Red Bean Paste and Butter Toast are in for a treat as the café is now serving up the Black Bean Paste and Butter Toast. The bread is a charcoal bread from the bakery Lotus baguette, which uses only natural yeast, Japan-produced wheat and no additives. The binchotan charcoal used to prepare the bread is a traditional charcoal which has been used since the Edo period. The appearance is just as striking as its taste. 

    The café has also started to sell Japan’s craft cola TOMO COLA. The cola is spiced with flavours from around the world including kola nut, nutmeg, Japanese herbs and Japanese citrus fruits. This natural cola contains no additives so you can indulge in the taste of nature and enjoy a unique flavourful experience of Japan. 

     

    epulor is the perfect spot to enjoy a luxurious moment of relaxation during your busy day while immersing yourself in an artistic and cultural experience. 

  • Sanrio Characters Get Together for the Last EGG&SPUMA Collaboration Cafe in Tokyo

    12.November.2019 | FOOD / SPOT

    Sanrio is collaborating with EGG & SPUMA cafe which is located on the 8th floor of the shopping centre Lumine EST Shinjuku. The Sanrio Characters Cafe is set to open on November 15 and will remain open for a limited time only.

    This will be the last time that Sanrio will collaborate with EGG & SPUMA and to really make it special, the menu is grander and packed with even more of your favourite Sanrio Characters. If you are a Sanrio fan, you definitely won’t be able to resist the adorable atmosphere.

    From dinner to dessert to drinks, the menu will leave you spoilt for choice. If you’re looking for something to fill you up, then the Pompompurin Cheese Burger is for you. Pompompurin sits on the plate in burger form wearing a cute beret. Kiki and Lala’s themed dish is a tower of soufflé pancakes made to resemble a cute tree, and My Melody’s dish is a Melty Strawberry Soufflé Pancake garnished with a pink ribbon. 

    Of course, EGG & SPUMA Collaboration Cafe will be whisking up their highly popular Tea Party Set again but this time, the Sanrio presence is very intense.

    The special Sanrio-style Tea Party Set is a grand three-tier course full of intricate design. The fun feast on the first tier features a colourful jelly treat which takes on the appearance of a capsule toy machine, and playful pup Pochacco in the form of a panna cotta dessert. The second tier serves up EGG&SPUMA’s popular soufflé pancakes covered in an irresistible berry sauce. The third tier will treat you to a ribbon-shaped strawberry milk crêpe and mini chocolate cakes with My Melody and Kuromi playing on top.

    Order from the collaboration menu to receive a cafe-limited drink coaster. 

    *There are eight possible designs. Each customer will receive one coaster upon their order and they are unable to choose the design they receive.

     

    Make sure to stop by for a top up on your kawaii levels!

  • Butter Sandwich Shop PRESS BUTTER SAND Releases Uji Matcha Flavour at Tokyo Station

    11.November.2019 | FOOD

    The butter sandwich specialists over at PRESS BUTTER SAND are bringing their famous Uji matcha flavour butter sandwiches to their Tokyo Station branch on November 13.

     

    Known as the Uji Matcha Butter Sand, this tasty snack was developed to celebrate the grand opening of the Kyoto Station branch of PRESS BUTTER SAND. Due to high demand, they’ve decided to take the product to Tokyo for a limited time.

    The exterior is made with butter cream and carefully selected Uji matcha. You get the full rich flavour of the matcha and delicious taste of the butter at once. The sandwich itself is filled with bitter matcha butter cream and sweet caramel butter for a sumptuously smooth combination that marries temptingly with the crunchy cookie exterior.

    The sandwich biscuits come in packaging that features navy Kyoto-esque artwork inspired by the characteristic cultivation method for Uji matcha which blocks out sunlight. The sandwiches themselves are individually packaged in matcha green packets to contrast with the box.

     

    Don’t miss out on a chance to enjoy the flavours of Kyoto while in Tokyo. Available at Tokyo Station only.

  • Vote at Shinjuku Station For Meiji’s Best Chocolate Snack in the 2019 National Election

    06.November.2019 | FOOD / SPOT

    The 2019 National Election for Meiji’s long-selling chocolate brands Kinoko no Yama and Takenoko no Sato is running up until December 2, with Jun Matsumoto and Akihiro Miwa representing each snack respectively, where the people of Japan can vote for their favourite of the two.

     

    The final promotional campaign for the election will take place at Shinjuku Station’s Metro Promenade where there will be digital posters of both candidates and a chance for people to cast their votes. It will run for three days from November 8 to 10.

    Visitors at the event are able to become part of the digitised poster to help support their favoured snack alongside the leader of the New Kinoko Party Jun Matsumoto, or Akihiro Miwa, the leader of the New Takenoko Party, as well as cast their votes.

    Those who participate in the poster voting will receive a box each of the snacks and stickers of the elected leaders. Only 330 will be given out per day. Those who post a picture of themselves at the event on social media will also receive the first-ever Kinoko no Yama and Takenoko no Sato packaging covers. The Kinoko no Yama cover will feature Shinjuku Alta while the Takenoko no Sato cover will feature Mode Gakuen Cocoon Tower.

    To celebrate the 40th anniversary of Takenoko no Sato, the all-new Double Nuts Cake flavour will be available for a limited time.

  • BEAMS fennica to Release Gorgeous Collection in Collaboration With Ainu Crafts

    06.October.2019 | FASHION

    fennica is a fashion label associated with BEAMS that combines traditional Japanese handicraft with new and old designs collected from Northern Europe. The label has announced that it will collaborate with the Akan Tourism Association (法人阿寒観光協会まちづくり推進機構) non-profit organisation to release an all-new collection that incorporates traditional Ainu crafts.

    Terry Ellisーthe London-based director of fennicaーand Keiko Kitamura observed Ainu culture in the Lake Akan area in Kushiro, Hokkaido, and have used the creative beauty of young craftsmen and craftswomen who are in charge of next-generation Ainu culture. Overtime they have worked together with the artisans to create an original collection entitled “Ainu Crafts from Lake Akan: Tradition and Innovation” which will be sold on the fifth floor of the Shinjuku branch of BEAMS Japan in the fennica studio and B Gallery from October 12.

    The collection incorporates silver jewellery with Ainu patterns, wood-carved cutlery, hamper bags made with traditional materials, and many other lifestyle items familiar to Ainu culture. During the showcasing, there will be other exhibitions related to Ainu in the gallery, as well as talks, live performances, and more.

     

    A special webpage went live on October 1 talking about this collaboration.

    The collection’s director Terry Ellis commented: “When I was walking around Takiguchi’s store Ichigen No Mise, my attention focused on this cutlery. I felt the folklore in its simplicity. Though it’s an item to be used, the craftsmanship is incredible. You can’t just stop at one, you want to collect more and decorate with them.” *Translated from Japanese

     

    Keiko Kitamura, also a director for the collection, commented: “Akan is a rare kind of place, with mountains, rivers, lakes and forests. It has its own shapes and colours because of the light, colours and sounds which change intensely with time and soak into your body. And Ainu art is distinct from the traditional craftsmanship of other countries and regions because in almost all categories you can still produce it even today. There are [Ainu] people who are still continuing to make art for their family to this day. Their still being here is something valuable.”

     

    She continues: “Japan’s handiwork is in danger of vanishing across all areas of the country. Even if there are no successors, there are people who have been beside them watching, and people who were once involved in the past. So we may barely just make it. Because if this handiwork comes to a stop, it will be no more. We feel a sense of duty to protect this wonderful work.”

  • New York-Style Cafe & Restaurant Sarabeth’s Celebrates 7 Years in Japan With Special Event in Shinjuku

    04.October.2019 | FEATURES / FOOD

    It has been seven years since Sarabeth Levine took her New York-based cafe and restaurant Sarabeth’s to Japan back in 2012. To celebrate, the establishment will hold a special one-night event with a commemorative menu.

    “Fermented Foods” is the theme of the event, which will see an incredible line-up of premium dishes. There will also be a talk by Sarabeth Levine herself who will be in attendance.

    The menu line-up features a range of healthy fermented foods, like pancakes and Eggs Benedict, while drinks options include lemonade with fermented syrup, goishicha tea from Aichi Prefecture, and more. There will also be Sarabeth cookies which you can take home with you.

  • GODIVA Releases New Heavenly Chocolixir Tea and Chocolate Pairing Drink

    03.October.2019 | FOOD

    As the almighty creator of the chilled chocolate drink called the Chocolixir, GODIVA has now transcended to a whole new level with its Tea Magic Series which pairs luxurious GODIVA chocolate with a specially made tea. The fourth and final heavenly Chocolixir drink for the Tea Magic Series has now been revealed to be called the Chocolixir Uji Matcha Kiwami. This is a pairing of GODIVA white chocolate and Uji matcha. A limited number of these will be released for sale from October 1, 2019 to November 30, 2019.  

     

    The GODIVA Tea Magic Series is made using the finest GODIVA chocolate. The chocolatier considers the most appropriate tea to enhance the flavour of the chocolate and only uses the finest tea leaves to make the drink. The result is a chilled chocolate tea which is filled with a flavour that will enlighten you. Hojicha Chocolate tea was the first tea of the series and was released on July 1st.

    Chocolixir Uji Matcha Kiwami (270ml): ¥602 (before tax)

    GODIVA’s mildly sweet and velvety white chocolate is blended with rich uji matcha tea and then chilled to a perfectly refreshing temperature. A light cloud of whipped cream floats on the surface and is sprinkled with carefully made uji matcha powder. Matcha chocolate sticks garnishe the drink. 

     

    From your first sip to your last, your mouth will be filled with a rich and luxurious matcha flavour. From time to time, your tongue will discover the exciting texture of small pieces of smashed white chocolate pieces.

     

    This is the perfect opportunity to indulge in the luxurious flavour of mild white chocolate blended with rich uji matcha. 

  • Check Out the Chocolate Matcha Frappé at McDonald’s This Autumn

    23.September.2019 | FOOD

    McDonald’s is bringing back its irresistible Uji Matcha drinks series this autumn and adding a brand new drink: The Choco Matcha Frappé, which will be sold from September 25 for a limited period. This drinks series is only available at McDonalds Restaurants which serve the McCafé by Barista menu. 

     

    The overwhelmingly popular Uji Matcha Series is currently being served for a limited period. From a Strawberry Matcha Frappé to Uji Matcha Chocolate and even Oreo® Cookie toppings, this series is the perfect way to indulge in a fusion of Japanese and western flavours. The Choco Matcha Frappé is the latest drink to join this series.

     

    The base of the chocolate Matcha Frappé consists of chocolate whipped cream and a layer of high quality Belgian couverture chocolate sauce. The next layer is the frappé, which consists of matcha milk made from matcha sourced from Uji, Kyoto. This is topped with chocolate whipped cream and chocolate sauce and sprinkled with bitter cocoa Oreo® pieces. The faint green colour of the matcha is a wonderful contrast with the chocolate colour, creating the image of autumn.  

     

    The mild flavour of the Uji matcha and chocolate is a matcha match made in heaven that you will want to taste again and again. The crunchy, bitter Oreo® cookie pieces create a texture adventure and enhances the flavours of the chocolate and matcha. This frappé is the perfect way of enjoying both the colours and flavours of autumn.  

     

    The Matcha Frappé Latte, Matcha Latte and Iced Matcha Latte have been returning to the menu year after year since their first appearance in 2014. These drinks are also available this year. The entire drinks series is made using the slightly bitter Uji matcha sourced from Kyoto: the birthplace of matcha. The mellow flavour is perfectly balanced out by the milk. These matcha drinks are definitely worth trying. 

  • New Food Truck Taiyaki Tainoya to Open in Shinjuku Serving Fish-Shaped Cakes

    21.September.2019 | FOOD

    Taiyaki Tainoya is a food truck set to open in front of the first floor entrance of Flags on September 20 which is connected directly to Shinjuku Station’s south-east exit.
      
    Taiyaki – ¥200 (Tax Included)
    The truck will sell taiyaki, a classic Japanese confection which comes in the form of a crispy fish-shaped cake filled with bean paste. The cakes sold here will be made using Tokachi beans from Hokkaido which have a distinct luxurious sweetness to them.
    The taiyaki here are made with takeout and gift-giving in mind, so they have been made nice and crunchy so they don’t fall apart or become mushy.
    The bean paste isn’t overly sweet so is easy to enjoy. The beans, which have a strong aroma, are cooked in sugar beet from Hokkaido, and contain a hint of moshio, which is salt you get from burning seaweed.
    The sweet bean paste has such a smooth texture that you wouldn’t believe that’s what it is. If you’re a lover of adzuki bean paste or aren’t good with sweet things, then this is a bean paste you’re going to love.
    For an extra ¥30, you can have the taiyaki packed in a cute gift box if you’re thinking of giving it to someone. There are six colours to choose from for all occasions, be it a home party or for clients. They are also wrapped with noshi paper and contain message cards. There are seven of these to pick, so you can write your own words to the person.
    If a simple taiyaki isn’t enough for you, you can also top it with a rich soft-serve ice cream. Pick between Hokkaido Vanilla or Uji Matcha flavours.
    If you’re getting off at Shinjuku Station, be sure to head out the south-east exit of the JR Line section to find Taiyaku Tainoya.

RANKING

  • DAILY
  • MONTHLY

FOLLOW US