Former Japanese football player Hidetoshi Nakata attended opening ceremony for KitKat and sake pairing event currently being held in Roppongi!
A regional KitKat Pairing Bar called “Gotouchi no KitKat Pairing Bar” is currently running in Roppongi Hills, Tokyo. The pop-up bar features an AI’s recommendations of regional KitKats with Japanese sake from among 1,650 combinations of pairings.
You can also witness the event vehicle covered in 15 varieties of Gotouchi KitKat prints at the event in Roppongi Hills.
The sake brands featured at the event are brands carefully selected by famous Japanese former football player Hidetoshi Nakata, who has been promoting sake to the world. He has built his expertise by visiting more than 350 breweries nationwide. Nakata was also present to kick off the event! Nestlé’s managing executive officer Cedric Lacroix also makes an appearance.
Cedric Lacroix commented that the products created with the help of Nakata have a favourable reputation in Japan. He stated that he is incredibly pleased to be working with Nakata for the pairing bar, as he is full of knowledge in the field of sake.
“We don’t have the mindset of creating a new product, but we intend to focus on the act of celebrating with people from the region by creating something new.
Besides the KitKat Nihonshu Masuizumi and Umeshu Tsuru-ume, there is now a third collaboration KitKat flavour being released!
You can experience 150 different pairings of KitKats and sake that have been carefully chosen by Nakata before they are on sale anywhere else! The AI will be introducing regional (Gotouchi) KitKats such as Kyushu Amaou strawberry and Gunma Asian skunk cabbage KitKat!
“The sweetness of the chocolate combined with the sharp aftertaste of the dry alcohol is very interesting. The taste differs from person to person so I would like everyone to try it for themselves”, continued Nakata.
“Having chocolate with alcohol is quite a normal thing to do, however, both chocolate and Japanese sake have a long, deep-rooted culture in Japan. There’s the impression that Japanese sake only goes well with traditional Japanese food (Washoku). Hopefully, this event helps people to discover this new combination of chocolate and Japanese sake”, he continued passionately.
The Gotouchi KitKat Pairing Bar will be running until national holiday Monday 29th April. Come try this brand new experience involving regional KitKat flavours and their matching Japanese sake!
Gotouchi no Kit Kat Pairing Bar / ご当地キットカット ペアリング BAR
CRAFT SAKE WEEK at ROPPONGI HILLS
Address: Roppongi Hills Arena, 6-9-1, Roppongi, Minato Ward, Tokyo
Open daily from 19th ー 29th April 2019 (12 p.m. to 9 p.m.)
One order = 2 CRAFT SAKE WEEK event coins.
For one order, you can choose 1 type of Japanese sake (60 ml) from 110 varieties + one KitKat from 15 varieties.
※ The coins can be purchased at the CRAFT SAKE WEEK venue and can be used for purchasing food and drink.
CRAFT SAKE WEEK at ROPPONGI HILLS 2019
場所: Roppongi Hills Arena, 6-9-1, Roppongi, Minato Ward, Tokyo
Running: Friday 19/04 ー national holiday Monday 29/04/2019 (11-day event)
Event hours: 12:00 ー 21:00, last orders: 20:30
Participating breweries: 10 per day, 110 in total.
There are 15 restaurants in total.
※ Please refer to the website below for more information.
Price: CRAFT SAKE starter set ¥3,500 (Includes sake glass + 11 food & drink coins)
Additional food & drink coin sets:
10 coins ー ¥1,500 set
22 coins ー ¥3,000 set
38 coins ー ¥5,000
※ After making your first purchase, you can return to purchase extra coins without the sake glass fee by reusing your glass.
Official website: http://craftsakeweek.com/rh/
Summer 2019 Japanese Fireworks Festivals With The Wow Factor
FEATURES ・ 30.June.2019
KAWS’ HOLIDAY Scultupure Makes its Way to Mount Fuji With Merchandise Collection
FASHION ・ 28.June.2019
Goldfish Art Exhibition Begins at Ooedo-Onsen Monogatari in Tokyo Odaiba
SPOT ・ 26.June.2019
Enoshima Aquarium’s Summer Decor Designed by VELVETA DESIGN’s Kimi Hasegawa
SPOT ・ 24.June.2019
Pokémon the Movie: Mewtwo Strikes Back Evolution Event to Take Place at Lake Sagami Pleasure Forest
ANIME&GAME ・ 22.June.2019
Ryuhei Maruyama and You Yokoyama From Kanjani Eight Sing Passionately About Sweet Sake
FOOD ・ 18.June.2019
Tanabata Sky Lantern Festivals to Take Place in Tokyo and Kobe
SPOT ・ 09.June.2019
5,000 Hydrangea to Bloom at Yokokuji Temple in Kyoto
SPOT ・ 08.June.2019
Yokohama Red Brick Warehouse Announces RED BRICK BEACH Summer Event
SPOT ・ 07.June.2019
ECO EDO Nihonbashi 2019: Nihonbashi Readies For Annual Summer Event
SPOT ・ 06.June.2019
Sanrio Puroland Announces Puro Summer Festival 2019
SPOT ・ 30.May.2019
Relax This Summer in Japan at the Hammock & Art Forest in Karuizawa
SPOT ・ 29.May.2019