Former Japanese football player Hidetoshi Nakata attended opening ceremony for KitKat and sake pairing event currently being held in Roppongi!

23.April.2019 | FOOD / SPOT

A regional KitKat Pairing Bar called “Gotouchi no KitKat Pairing Bar” is currently running in Roppongi Hills, Tokyo. The pop-up bar features an AI’s recommendations of regional KitKats with Japanese sake from among 1,650 combinations of pairings.

You can also witness the event vehicle covered in 15 varieties of Gotouchi KitKat prints at the event in Roppongi Hills.

The sake brands featured at the event are brands carefully selected by famous Japanese former football player Hidetoshi Nakata, who has been promoting sake to the world. He has built his expertise by visiting more than 350 breweries nationwide. Nakata was also present to kick off the event! Nestlé’s managing executive officer Cedric Lacroix also makes an appearance.

Cedric Lacroix commented that the products created with the help of Nakata have a favourable reputation in Japan. He stated that he is incredibly pleased to be working with Nakata for the pairing bar, as he is full of knowledge in the field of sake.

 

Nakata stated:

“We don’t have the mindset of creating a new product, but we intend to focus on the act of celebrating with people from the region by creating something new.

 

Besides the KitKat Nihonshu Masuizumi and Umeshu Tsuru-ume, there is now a third collaboration KitKat flavour being released!

You can experience 150 different pairings of KitKats and sake that have been carefully chosen by Nakata before they are on sale anywhere else! The AI will be introducing regional (Gotouchi) KitKats such as Kyushu Amaou strawberry and Gunma Asian skunk cabbage KitKat!

 

“The sweetness of the chocolate combined with the sharp aftertaste of the dry alcohol is very interesting. The taste differs from person to person so I would like everyone to try it for themselves”, continued Nakata.

 

“Having chocolate with alcohol is quite a normal thing to do, however, both chocolate and Japanese sake have a long, deep-rooted culture in Japan. There’s the impression that Japanese sake only goes well with traditional Japanese food (Washoku). Hopefully, this event helps people to discover this new combination of chocolate and Japanese sake”, he continued passionately. 

 

The Gotouchi KitKat Pairing Bar will be running until national holiday Monday 29th April. Come try this brand new experience involving regional KitKat flavours and their matching Japanese sake!

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