Former Japanese football player Hidetoshi Nakata attended opening ceremony for KitKat and sake pairing event currently being held in Roppongi!
A regional KitKat Pairing Bar called “Gotouchi no KitKat Pairing Bar” is currently running in Roppongi Hills, Tokyo. The pop-up bar features an AI’s recommendations of regional KitKats with Japanese sake from among 1,650 combinations of pairings.
You can also witness the event vehicle covered in 15 varieties of Gotouchi KitKat prints at the event in Roppongi Hills.
The sake brands featured at the event are brands carefully selected by famous Japanese former football player Hidetoshi Nakata, who has been promoting sake to the world. He has built his expertise by visiting more than 350 breweries nationwide. Nakata was also present to kick off the event! Nestlé’s managing executive officer Cedric Lacroix also makes an appearance.
Cedric Lacroix commented that the products created with the help of Nakata have a favourable reputation in Japan. He stated that he is incredibly pleased to be working with Nakata for the pairing bar, as he is full of knowledge in the field of sake.
“We don’t have the mindset of creating a new product, but we intend to focus on the act of celebrating with people from the region by creating something new.
Besides the KitKat Nihonshu Masuizumi and Umeshu Tsuru-ume, there is now a third collaboration KitKat flavour being released!
You can experience 150 different pairings of KitKats and sake that have been carefully chosen by Nakata before they are on sale anywhere else! The AI will be introducing regional (Gotouchi) KitKats such as Kyushu Amaou strawberry and Gunma Asian skunk cabbage KitKat!
“The sweetness of the chocolate combined with the sharp aftertaste of the dry alcohol is very interesting. The taste differs from person to person so I would like everyone to try it for themselves”, continued Nakata.
“Having chocolate with alcohol is quite a normal thing to do, however, both chocolate and Japanese sake have a long, deep-rooted culture in Japan. There’s the impression that Japanese sake only goes well with traditional Japanese food (Washoku). Hopefully, this event helps people to discover this new combination of chocolate and Japanese sake”, he continued passionately.
The Gotouchi KitKat Pairing Bar will be running until national holiday Monday 29th April. Come try this brand new experience involving regional KitKat flavours and their matching Japanese sake!
Gotouchi no Kit Kat Pairing Bar / ご当地キットカット ペアリング BAR
CRAFT SAKE WEEK at ROPPONGI HILLS
Address: Roppongi Hills Arena, 6-9-1, Roppongi, Minato Ward, Tokyo
Open daily from 19th ー 29th April 2019 (12 p.m. to 9 p.m.)
One order = 2 CRAFT SAKE WEEK event coins.
For one order, you can choose 1 type of Japanese sake (60 ml) from 110 varieties + one KitKat from 15 varieties.
※ The coins can be purchased at the CRAFT SAKE WEEK venue and can be used for purchasing food and drink.
CRAFT SAKE WEEK at ROPPONGI HILLS 2019
場所: Roppongi Hills Arena, 6-9-1, Roppongi, Minato Ward, Tokyo
Running: Friday 19/04 ー national holiday Monday 29/04/2019 (11-day event)
Event hours: 12:00 ー 21:00, last orders: 20:30
Participating breweries: 10 per day, 110 in total.
There are 15 restaurants in total.
※ Please refer to the website below for more information.
Price: CRAFT SAKE starter set ¥3,500 (Includes sake glass + 11 food & drink coins)
Additional food & drink coin sets:
10 coins ー ¥1,500 set
22 coins ー ¥3,000 set
38 coins ー ¥5,000
※ After making your first purchase, you can return to purchase extra coins without the sake glass fee by reusing your glass.
Official website: http://craftsakeweek.com/rh/
Bask in the Cool Summer Evenings at MIDTOWN LOVES SUMMER 2019
SPOT ・ 15.May.2019
Kawaii Monster Cafe, World Clock & More to Decorate Nasu Highland Park For ‘HARAJUKU COLORFUL STREET’
FOOD ・ 23.April.2019
Limited Edition Starbucks Mamezara Plates & More Releasing at Roppongi Hills
FASHION ・ 21.April.2019
SK-II: Isetan Shinjuku’s New Future Skin Care Store
SPOT ・ 17.April.2019
Yasutaka Nakata, EXILE MAKIDA & More to Perform at ASOBEACH!!! in Okinawa
MUSIC ・ 16.April.2019
This AI Chooses the Best KitKat Flavour to Pair With Your Sake
FOOD ・ 30.March.2019
Huge Detective Conan Event to Take Place Throughout Tokyo
ANIME&GAME ・ 29.March.2019
Venue for Japanese sake event CRAFT SAKE WEEK is a work of art!
FOOD ・ 27.March.2019
Häagen-Dazs Matcha Salon to Open in Roppongi in April
FOOD ・ 22.March.2019
SHIBUYA FASHION FESTIVAL.15 Arrives March 23 in Shibuya and Harajuku
FASHION ・ 19.March.2019
Ambient Live Music at Tokyo’s Hamarikyu Gardens for the Red Bull Music Festival
MUSIC ・ 17.March.2019
See the Cherry Blossoms From the Sky at the Tokyo City View Observation Deck
SPOT ・ 10.March.2019