Starbucks collaborates with BEAMS to release travel-themed goods! Available for a limited time only!

25.April.2019 | FASHION

Starbucks coffee Japan is collaborating with BEAMS’ senior creative director Kazuyoshi Minamimagoe’s Institute of Creation. The collaboration will take place at Starbucks Reserve® Roastery Tokyo (Roastery Tokyo for short). This involves the release of a variety of new products that are based on a new perspective of creation. Starbucks Reserve® Roastery Tokyo will be introducing the lineup for a limited time only starting from Wednesday 25th April 2019.

Keyring (room key) ¥3,000

The first collaboration between Roastery Tokyo and Beams Institution of Creation took place on 28th February 2019.  To celebrate Roastery Tokyo’s grand opening, they collaborated with BEAMS Institution of Creation to release multiple products themed around the keyword “PLAY”. The collaboration attracted a lot of attention from overseas as well as within Japan. This time, the collaboration project theme is “TRAVEL”, so pop by Roastery Tokyo to see the collection of this new product range!

Holiday sunglasses ¥23,000

From Minamisanriku, Miyagi prefecture to Fukui prefecture, the lineup consists of a range of products from different areas of the country. All items are made carefully by skilled and passionate makers with earnest intentions. Each of the product brands has a special history that you could spend forever talking about. All products are both beautiful and functional and were made with careful attention to detail. Each item is worthy to represent the best of Japanese products. Once you get your hands on one, you will immediately feel travel vibes!

Travel pouch for cables ¥4,000

The only thing Roastery Tokyo can’t quench is its thirst for discovery. Come enjoy a moment to yourself away from the hustle and bustle of city life in the unique and creative atmosphere of the cafe. Before your holiday travels, make sure to browse the selection of travel items which are sure to get you in the mood for adventure!

 

RECOMMENDED ENTRIES

  • Starbucks Japan to Release Espresso Affogato Frappuccino®

    22.April.2019 | FOOD

    Starbucks Japan is releasing its new Espresso Affogato Frappuccino® across all branches on April 25.

     

    The coffee beverage takes on a beautiful marble appearance formed with freshly-drawn espresso and a cream that has a rich, refreshing aftertaste. The mix of these two ingredients creates a perfect harmony of bitter and sweet.

     

    Much thought was put into this recipe before it was finalised. For customers to enjoy a stronger smelling but milder espresso the drink uses a ristretto, a shot of espresso that is made with the same amount of ground coffee but extracted with half to three-quarters the amount of water to create a concentrated shot of coffee.

     

    Brown sugar is added to the drink to maintain the same style of espresso drinking in Italy which adds depth to the overall flavour. The drink base is cream which has a strong milky taste and unexpectedly refreshing aftertaste. It’s topped with fluffy whipped cream, resulting in the perfect drink to sip on during the coming hot weather.

  • Starbucks Reserve® Roastery Tokyo’s New Tea Cocktails

    18.April.2019 | FOOD / SPOT

    Starbucks Reserve® Roastery Tokyo’s second floor Teavana™ tea bar and third floor Arriviamo™ have come together to create a new line of tea cocktail beverages.

     

    Roastery Tokyo boasts the biggest Teavana™ in the world where they stock their own loose leaf Signature Blend Tea and Pure Tea. The tea leaves they use are a mix of three Japanese-style leaves: gyokuro, sencha and genmaicha. The tea bar pays respect to Japan’s tea tradition that has been around since ancient times by ensuring that every time you drink their tea it is a refined and graceful experience.

     

    The tea bar also makes use of Rostery Tokyo’s unique mixology skills to create revolutionary tea beverages, tea desserts and loose leaf tea blends. Their Signature beverages are made with only the best ingredients and calculated with perfection to draw out the colour, flavour and fragrance of the tea leaves to their absolute max.

    Citrus Mint Tonic: ¥850 (Before Tax)

    The Citrus Mint Tonic is a refreshing summertime mix of Citrus Lavender Sage Tea, lime and mint.

    Shun You: ¥1,200 (Before Tax)

    Shun You is inspired by the sights you see walking through Saigōyama Park in Tokyo during springtime. It’s made with sweet Uji gyokuro tea, dill and lemon peel. The herb and citrus adds a refreshing quality to the tea.

     

    Arriviamo™ is Starbucks Japan’s first authentic bar service where they serve revolutionary cocktails and craft cocktails at Roastery Tokyo. Inspired by Italian aperitif, the bar serves coffee with alcohol in it, caffeine free cocktails, aperitif, wine, beer, the non-alcoholic Spirits Free and more. The bar menu was conceived by esteemed mixologist Julia Momose .

    Ichigo Shakerato: ¥2,000 (Before Tax)

    The Ichigo Shakerato is made with sweet and sour strawberries and Aperol and is accented with a faint flavour of matcha and mint.

    Hello, Old Pal: ¥1,800 (Before Tax)

    Hello, Old Pal is a combination of spritz and genmaicha, creating a beautiful amber colour.

  • Starbucks Reserve® Bar Releases New Ginger Ale Cloud Beverage

    11.April.2019 | FOOD / SPOT

    The Starbucks Reserve® Bar at Roastery Tokyo lets customers in on experiencing different parts of the world. Inspired by the popular Cold Brew beverage “Emerald City Mule,” Starbucks-goers can now look forward to enjoying the new Ginger Ale Cloud which will be release at the Bar on April 10.

     

    The beverage is a mix of ginger ale and shaken Vermont cinnamon syrup and Cold Brew coffee. This is the perfect coffee refreshment for the spring season.

RELATED ENTRIES

  • BEAMS JAPAN Shinjuku Launches Event to Promote Japan’s Sento Bath Houses

    03.May.2021 | FASHION / SPOT

    The Sento no Susume 2021 event being held by BEAMS JAPAN and Cow Brand Soap has now headed to BEAMS JAPAN Shinjuku. As part of the event, Mizuno has held designed a ‘running course’ is collaboration with sento bath house owners who have listed their recommended spots for running.

     

    From Left: Hiroshi Fukui (Managing Director at Cow Brand Soap), Aya Terakawa (Sports Caster), Mari Yamazaki (Manga Author), Ryozo Naganuma (Kotobukiyu’s 3rd Generation Owner), Hikaru Ikeuchi (Chairman of Board of Directors)

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Sento no Susume 2021 Virtual Venue

    For many years, sento public bath houses have been big part of Japanese culture and are located up and down the country. They are places people go to unwind, relax, and destress. However, with times changing, they are because less part of people’s lives, and the facilities themselves are seeing significant wear and tear as well as not having successors to take over the businesses. Sento no Susume aims to revitalise sento and raise their cultural value once again by showing how they can be enjoyed. The first event was held in January and February in 2019.

     

    The event arrived at BEAMS JAPAN Shinjuku on April 26 and  invites manga artist Mari Yamazaki on board who has given the store a makeover with her iconic artwork themed on exercise and bathing. This event combines sento bath houses with sports, and so as well as discovering bath houses to visit, you can learn find out about great running courses at the Sento Run no Susume corner. There’s also a virtual venue accessible on the official website that creates the store in 4K 3D so everyone around the world can get involved regardless of their location.

  • BEAMS Scraps Vinyl Shopping Bags For Sustainable and Environmentally-Friendly Alternative

    30.April.2021 | FASHION

    BEAMS Japan will begin selling cotton shopping bags starting on May 1, scrapping the vinyl shopping bags it has been using until now in an effort to become a more sustainable and environmentally-friendly brand. Being made from natural cotton means no throwing away of plastic, plus it can be reused for a long time.

    The BEAMS vinyl shopping bag has been in circulation since 1986

    The new cotton bag being introduced on May 1, 2021

    BEAMS-original paper water packs

    The iconic BEAMS vinyl shopping bag was first introduced in 1986 and was adored for its convenient draw cord function, durability, and reusability. It became synonymous with BEAMS for etching its mark into the history of Shibu Kaji, or Shibuya’s casual culture. These bags were free to customers and were made down to the finest details just like clothing attire, from the inking to the braiding. Since their release, the bags have never undergone design or shape changes. The only thing that has been changed over the years is the material used for the eyelet where the cord is strung through in order to make it easier to separate. Additionally, part of the raw materials were changed to plant-based in order to reduce the reliance on oil resources.

     

    BEAMS, which has been in operation for 45 years now, is now getting involved with the sustainable recovery efforts that have come even more to the forefront of the international stage during the pandemic. Their vinyl bags, of which 390,000 are made every year, will be abolished, and replaced with GOTS-certified organic cotton bags and sold for ¥550 (tax included) to customers who purchase something at BEAMS.

     

    BEAMS has been making efforts to reduce since 1999, when it first introduced its scheme to gives shoppers the option to donate ¥100 to the OISCA Children’s Forest Program which “educates school children and communities about the environment through tree planting and other related environmental activities.” In total, it has raised over 30 million yen. With the introducing of the new cotton bags, this scheme will continue, with 10% of all proceeds made from sales of the bags to be donated to the program.



    Additionally, BEAMS introduced FSC-certified paper bags to all BEAMS OUTLET and BEAMS GOLD stores in November 2020 and January 2021 respectively. It also released paper water packs in September 2020 which has saved on 60,000 PET bottles every year.

  • Cow Brand Soap x BEAMS Japan Take Over Kotobukiyu Bath House in Tokyo

    30.April.2021 | FASHION / SPOT

    BEAMS Japan and Cow Brand Soap have teamed up to an event titled Sento no Susume 2021 which began on April 23. As part of the event, the two brands have come together at the popular Tokyo-based bath house Kotobukiyu where illustrations for the collaboration drawn by manga artist Mari Yamazaki (Thermae RomaeOlympia Kyklos) has been put up on the outside, inside, and along the walls.

     

    See the illustrations being plastered in the video below.

     

    At the bath house entrance, along the walls, and everywhere else

     

    Fashion shoots are being held at the bath house

     

    Limited-edition merchandise for Sento no Susume 2021

    For many years, sento public bath houses have been big part of Japanese culture and are located up and down the country. They are places people go to unwind, relax, and destress. However, with times changing, they are because less part of people’s lives, and the facilities themselves are seeing significant wear and tear as well as not having successors to take over the businesses. Sento no Susume aims to revitalise sento and raise their cultural value once again by showing how they can be enjoyed. The first event was held in January and February in 2019.



    This year will be the second hosting of the event and invites manga artist Mari Yamazaki on board who has given Kotobukiyu a makeover with her iconic artwork themed on exercise and bathing. Six sports are featured in her drawings for the bath house including basketball, climbing, javelin, surfing, judo, and volleyball.

     

    Have you experienced a Japanese sento before?

  • BEAMS Japan Gets Involved in Crowdfunding Project to Raise Money For Tohoku Earthquake

    21.April.2021 | FASHION

    BEAMS Japan has announced its participation in the 3.11 Fukkou ni Yorisou Project on the crowdfunding service READYFOR to help raise money for restoration efforts in places that are still affected by the 2011 Great East Japan Earthquake. The apparel brand has created the Bakabon Family Charity T-Shirt, the proceeds of which will be used as a return to supporters of the project. READYFOR launched the project on April 14, 2021, the proceeds of which will be donated to six groups working to restore Tohoku.

     

     

    From the READYFOR Project page

    READYFOR launched back in 2011 as Japan’s first crowdfunding service. In the past 10 years, 1,529 crowdfunding pages have been set up for restoration efforts of the Tohoku earthquake, which have brought in over 1 billion yen.

     

    The charity tee by BEAMS Japan is available in nine sizes.

  • Starbucks Japan Reveals Banana Almond Milk Frappuccino®︎ For Spring 2021

    16.March.2021 | FOOD

    Dear readers, the time has finally come once again—the Spring season at Starbucks Japan officially begins on March 17, which means we can expect plenty of tasty-looking beverages to drool over. This begins with two coffee delights: the light and uplifting Banana Almond Milk Frappuccino®︎ and the subtly sweet Honey Oat Milk Latte, both of which will hit Starbucks branches across Japan this Wednesday.

     

    Banana Almond Milk Frappuccino®︎ | ¥620 (Tall Size Only)

    The Banana Almond Milk Frappuccino is exactly what it says on the cup. A bright, uplifting combination of naturally-sweet banana and the nutty flavour of almond milk. The drink is topped with Starbucks’ first-ever almond milk whipped cream and finished with a topping of banana chips fried in coconut oil for texture.

     


    Honey Oat Milk Latte | Short ¥430, Tall ¥470,  Grande ¥510,  Ventii®︎ ¥550

    The Oat Milk Latte made a delicious appearance at Starbucks Japan last year for a limited time where coffee-loving customers could customise their beverage. This year, it arrives in a new flavour: added to the shot of espresso and oat milk is an irresistible squeeze of honey flavoured-sauce which has a slight fruity flavour to it.

     

    This is just the start of the Spring season at Starbucks in Japan, there are sure to be even more drinks to come so stay tuned.

  • BEAMS JAPAN x Fukushima Prefecture’s Fukushima Mono Mappu Project Heads to Kyoto

    20.February.2021 | FASHION / SPOT

    Fukushima Mono Mappu, a project run in collaboration with BEAMS JAPAN and Fukushima Prefecture, has set up to shop in Kyoto for the first time at BEAMS JAPAN KYOTO where their line-up of products will be available for purchase until March 14.

    Shirakawa Daruma BEAMS JAPAN KYOTO Exclusive Model (Purple) | Small ¥900, Medium ¥1,800, Large ¥4,500 (Before Tax)

    The Fukushima Mono Mappu project launched in January 2018 as a way to promote Japan’s prefecture of Fukushima across the country. The collaborative project has released many different items, and now the people of Kyoto will be able to enjoy what the prefecture has to offer. To celebrate its first time in Kyoto, BEAMS JAPAN KYOTO will also be selling an exclusive purple daruma.

  • Starbucks Japan to Release Koshu Inden Lacquer Coffee Cup Sleeve in Yamanashi

    29.January.2021 | FOOD

    Starbucks Coffee Japan has announced that the 14th entry to their “JIMOTO made SERIES” will be a new 296ml coffee cup which comes with a koshu inden lacquer sleeve. The item will be released exclusively in Yamanashi Prefecture at 8 Starbucks branches.

    JIMOTO made Series KOSHU – 296ml Cup With Koshu Inden Sleeve | ¥8,200 (Before Tax)

    Inden no Yamamoto

    The “JIMOTO made Series” is a collection of unique products by Starbucks Japan that incorporate the local resources and traditional craftsmanship from each region across the country, and as such are sold exclusively at branches in those regions. The line-up showcases the various designs particular to the regions. The series began in December 2015.

     

    The new JIMOTO made Series KOSHU is made in collaboration with Japan’s only shop—which is located in Yamanashi—that holds an official title to manufacture koshu inden, a traditional style of leathercraft in which the artisans use lacquer to pain designs on deerskin. The coffee cup sleeve’s design incorporates numerous motifs related to Yamanashi Prefecture, such as the Takeda clan crest, the cherry blossoms of Mount Fuji, the Japanese bush warbler, and of course coffee beans as part of the collaboration with Starbucks.

     

    Do you own any of the collectables in the JIMOTO made Series? Be sure to find out if a Starbucks you’re visiting while in Japan is part of the series.

  • Starbucks Japan’s Valentine’s Beverages Are a Loving Chocolatey Treat

    21.January.2021 | FOOD

    Starbucks Coffee Japan is starting Valentine’s Day early with a line-up of three chocolatey drinks inspired by the day of love that will begin being served in Japan from January 20, 2021.

     

    The first two drinks to arrive are the Melty Raw Chocolate Frappuccino®︎ and Melty Raw Chocolate Mocha. The third and final drink, the Chocolate On The Chocolate Frappuccino®︎, will hit coffee branches on January 27.

    Melty Raw Chocolate Frappuccino®︎ | Tall ¥590 (Tall size only)
    Melty Raw Chocolate Mocha | Short ¥450 / Tall ¥490 / Grande ¥530 / Ventii®︎ ¥570

    Coffee couples can look forward to sipping on the Melty Raw Chocolate Frappuccino®︎, a rich drink made with velvety fresh cream, smooth chocolate cubes, a drizzle of raw chocolate sauce, and topping of red-coloured chocolates shaped like love hearts. If they’re looking for something to keep them snugged up warm and cosy this winter, then the Melty Raw Chocolate Mocha is the one to go for, a twist on the classic caffè mocha that contains chocolate cubes that slowly melt into the drink.

    Chocolate On The Chocolate Frappuccino®︎ | Tall ¥620 (Tall size only)

    If you’re really craving chocolate during Starbucks’s Valentine’s season, then you’ll want to order the Chocolate On The Chocolate Frappuccino®︎, a mountainous drink loaded with three kinds of chocolate. Crushed chocolate biscuit, chocolate cubes, brownie and cake-like chocolates, and more. Mix it all together for a tasty experience that’s sure to have you falling in love – whether with the drink or your date!

    Classic Chocolate Cake | ¥440


    Ruby Chocolate Cake | ¥540

    Valentine’s Day wouldn’t be complete without some delicious desserts. Starbucks has prepared a classic chocolate cake. Simple but tasty and pairs perfectly with a cup of Starbucks Caffè Verona. The ruby chocolate cake is love at first sight, a fruity delight that comes as Starbucks Japan’s first dessert to be made with ruby chocolate – the fourth type of chocolate alongside milk, dark, and white.

  • Starbucks Japan Reveals Earl Grey Honey Whip Frappuccino®and 3 New Tea Lattes

    23.December.2020 | FOOD

    Starbucks Coffee Japan is pouring four new beverages into its ongoing winter beverage series starting on December 26: the Earl Grey Honey Whip Frappuccino®, Earl Grey Honey Whip Tea Latte, Chai & Whip Chocolate Tea Latte, and Houjicha Cream Tea Latte.

     

    Fragrant Frappuccino® combining Earl Grey and sweet honey

    Earl Grey Honey Whip Frappuccino®: Tall ¥590 (Tall Size Only)
    Earl Grey Honey Whip Tea Latte (Hot Only): Short ¥450 / Tall ¥490 / Grande ¥530 / Venti® ¥570

    Serving: December 26, 2020 – January 19, 2021

    What better way to enjoy the winter season than with a cup of the Starbucks Earl Grey Honey Whip Frappuccino® or Earl Grey Honey Whip Tea Latte, both of which fuse the fragrant and elegant flavour of Earl grey with refreshing milk, sweet honey, and a topped of whipped cream. Both beverages are finished with a snow-dusting of white chocolate flakes.

     

    Tea, tea, tea! Three tea lattes with distinct flavours

    Earl Grey Honey Whip Tea Latte (Hot Only): Short ¥450 / Tall ¥490 / Grande ¥530 / Venti® ¥570

    Chai & Whip Chocolate Tea Latte (Hot Only): Short ¥450 / Tall ¥490 / Grande ¥530 / Venti® ¥570

    Houjicha Cream Tea Latte: Short ¥430 / Tall ¥470 / Grande ¥510 / Venti® ¥550
    Serving: December 26, 2020 – January 19, 2021

    As well as the Earl Grey Honey Whip Tea Latte, there’s the spicy Chai & Whip Chocolate Tea Latte topped with white chocolate and nutmeg as well as the Houjicha Cream Tea Latte which contains houjicha tea, white chocolate syrup, and whipped cream dusted with brown sugar. The mix of tea and milk makes for a harmonious indulgence.

     

    Butterscotch Latte returns for winter

    Butterscotch Latte (Hot/Iced): Short ¥420 / Tall ¥460 / Grande ¥500 / Venti® ¥540
    Serving: December 26, 2020 – March 16, 2021

    Taking inspiration from Starbucks Reserve® Roastery Tokyo, all Starbucks branches in Japan will serve the Butterscotch Latte, using different ingredients from Roastery Tokyo, a combination of rich buttery and caramelly butterscotch sauce, a shot of espresso, and steamed milk.

  • Starbucks Japan Opens Nishitokyo Branch by 300-Year-Old Camphor Tree

    29.November.2020 | FOOD

    Starbucks Coffee Japan opened a new branch on Thursday (November 25) in Nishitokyo, a western area of Tokyo, next to an ancient 300-year-old camphor tree. The coffee shop opens with a gorgeous wooden interior.

     

    Starbucks Nishitokyo

    Starbucks Nishitokyo was built on top of a long-standing cafe called Kusunoki in Musashino, Tokyo that was loved by locals for 40 years before closing down. The Starbucks branch, with its striking warm wooden decor, takes inspiration from an old 300-year-old tree that stands 23-meters tall and 7 meters in circumference. The old round pillars that kept the previous cafe Kusunoki standing have been kept in place and built around, incorporating a tall new triangular roof, lights, and the walls, and more—all as an homage to the old cafe. This way, memories of the beloved can be passed on while making way for a new chapter in history.

     

    Starbucks’s wooden decor

    Starbucks Shinshu Zenkoji Nakamise-dori branch


    Starbucks Shikishima Park branch

    Starbucks Nishitokyo comes as the latest Starbucks branch to have entirely wooden decor, something which the company has been incorporating much of in Japan in recent years. The Shinshu Zenkoji Nakamise-dori branch is made using five different types of trees sourced in Nagano Prefecture. The Shikishima Park branch offers an incredible view of the park’s flowers and trees, including the cherry blossoms when they bloom in spring.

     

    Starbucks Japan is opening another wooden branch in Spring 2021 at Ise Grand Shrine.

     

    An initiative to use wood grown in Japan

    Starbucks Shinjuku Gyoen branch


    Starbucks LINKS UMEDA branch

    The number of shops and cafes using local wood in Japan is on the rise in response to the issue of using domestic wood from places outside of a local area. Starbucks Shinjuku Gyoen, for example, has walls, a ceiling, and drinks counter made from wood sourced in Tama, Tokyo, while Starbucks LINKS UMEDA has pillars made of wood taken from trees in Umeda, Osaka.

  • Starbucks Japan Announces New Branch Opening at Ise Grand Shrine

    21.November.2020 | FOOD

    Starbucks Coffee Japan has announced the opening of a new branch at Ise Grand Shrine’s Naiku Inner Shrine in Spring 2021. Ise Grand Shrine is an ancient shrine in Ise, Mie Prefecture with a history spanning almost 2,000 years.

     

    The new coffee shop will opposite Oharaimachi-dori, a beautiful, stove-paved 800m road that continues from Uji Bridge along the Isuzu River. The two-floored cafe features wooden architecture while incorporating Starbucks essence in a way that does not make it look unnatural in this historical and traditional area. Its first floor is where you will find the bar counter ready to welcome guests with vim and vigour while the second floor will be the bustling seating area.


    Starbucks hopes to act as a hub for the locals and visitors to the shrine where they can foster community over a cup of coffee. The cafe windows offer a beautiful view of the street together with the mountain range in the background. A must-visit for anyone travelling to Ise Grand Shrine.

  • Starbucks Japan Reveals Matcha x Matcha White Chocolate Frappuccino®

    19.November.2020 | FOOD

    Starbucks Coffee Japan has revealed that its second instalment of its limited-edition holiday season 2020 beverages will be the “Matcha x Matcha White Chocolate” and “Matcha x Matcha White Chocolate Frappuccino®” which customers can order from November 24. A new batch of festive Starbucks merch will also hit Japanese branches on November 30.

     

    A harmonious fusion of matcha and sweet white chocolate

    Matcha x Matcha White Chocolate Frappuccino® Tall ¥590 (Tall-size only)

    Matcha x Matcha White Chocolate: Short ¥450 / Tall ¥490 / Grande ¥530 / Venti® ¥570 (Hot option only)

    Matcha is one of Starbucks Japan’s signature flavours and just to happens to have been in the spotlight in last year’s holiday season drinks. This year sees marbling mixture of of rich matcha sauce and sweet white chocolate syrup with the Frappuccino®, finished with a squirt of whipped cream, brownie bits, and snowy powdered sugar. The hot version comes as a marriage of matcha and white mocha mixed together with steamed milk to warm the cockles of hearts during the cold months.

     

    New holiday season merchandise

    The theme of the second batch of merchandise is “Brilliant Season” which capture the bright and sparkly vibe of winter like with the snowflake-covered stainless steel bottle, a glass mug with beads in it that move around when shaken, a snow globe, and more. The perfect line-up for capturing the holiday season mood during your coffee break.

     

    Starbucks Japan is currently serving the Berry x Berry No-Bake Cheesecake Frappuccino® and Berry x Berry White Mocha holiday season drinks for the holiday season until November 24 when they will be replaced by the Matcha x Matcha White Chocolate and Matcha x Matcha White Chocolate Frappuccino®. It is also serving the Starbucks® Christmas Blend, Gingerbread Latte, and Macadamia Toffee Latte until Christmas Day.

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