【Booth Edition】What to expect at MOSHI MOSHI NIPPON FESTIVAL 2016. Experience Japanese traditional & pop culture at the booth area!

24.November.2016 | FASHION / FES

The MOSHI MOSHI NIPPON FESTIVAL is loaded with exciting things to experience. Not can you look forward to the fashion shows and live performances, but the booth area too, where you can get hands on with many things Japanese culture has to offer. The number of booths has increased this year – and so has the fun! Let us introduce you to the indoor booths.



At the centre of the booths is the “Yagura Stage,” where lots of different Japanese performances will be held.


【26th】Bon Odori 


Bon Odori, a style of dancing performed during the Bon Festival, is a Japanese summer tradition. You’ll be able to try out dancing the Bon dance yourself around the Yagura stage! You’ll be joined by “yuru-chara”, the Japanese term for “mascot characters”. Get involved and make the stage even more of a fun time.


【27th】Domobics by Tokyo Performance Domo


“Tokyo Performance Domo” is a collaborative unit between J-pop idol group “Tokyo Performance Doll” and NHK mascot character “Domo-kun” which has everybody joining in with fun and original exercises together. Get involved!


【26th &27th】DJ MARUKOME


MARUKOME … will be a DJ?! That’s right, DJ MARUKOME , the mascot for Japan’s #1 miso company, will be a DJ and followed by Japanese traditional instruments performers. The anticipation continues to grow as we look forward to hearing just what kind of music DJ Marukome will play for us!


【26th &27th】Traditional Japanese Arts Performances


Look forward to seeing lots of traditional Japan delivered to you, such as “Awa Odori”, a type of traditional dance, as well as performances of traditional Japanese music and instruments. Be sure to look out for the kind of traditional performances you wouldn’t normally get the chance to see.





【Booth Details】

There are lots of booths this year where you can get hands on with Japanese culture. Experience the Japan “today” through a variety of different booths from traditional to fashion, technology and much, much more!



Outdoor / Photo spot


【Japanese traditional culture】

Experience Japanese Culture Booth “WABI-SABI”


“WABI-SABI” is the booth area where you can experience traditional Japanese culture hands on. For just ¥500 you can get involved in lots of different workshops!!! For more information on what kind of booths you can experience, click the following link:more details




Itani-shoten’s bridal costume brand, Kimono Yugi, a combination of craftsmanship techniques and modern colors, offers a new kawaii. You can also take a commemorative photo with a model wearing it.


Pray for wishes. Create your card to pray.

Paformance of weaving Amami’s traaditional cloth, Amamifu.We usually used cloth for weaving Amamifu, but we use sheets of paper written your wishes, and weaves Amamifu.


Harajuku Nippon Market

Full-fledged Japanese armor used for photographs of Japanese period dramas, Japanese traditional items, other Japanese things are exhibited.




The digital art exhibition “SUPER UKIYO-E ‘Edo no Himitsu Ten’” is being held from January 28th, 2017 to May 21st, 2017. The exhibition will see the best pieces of art chosen from around 20,000 works (and rising) turned into high resolution digital art.
You can stand in front of a visual image of lots of digital ukiyo-e works at the booth and take an immersive photograph.Be sure to use the hashtags #superukiyoe #スーパー浮世絵





You can experience a VR view of Kyary Pamyu Pamyu’s “KPP 5iVE YEARS MONSTER WORLD TOUR 2016 in San Francisco” concert which was held on July 2nd, 2016, over at the Reco Choku booth! The entire concert was filmed in full 360° on a 4K camera for this VR experience. Try it out yourself and feel just like you’re part of the concert!


『DRONE VISION』 produced by fujitelevision


“DRONE VISION”produced by Fuji Television lets people have unique experience with drones! Not only can participants operate the drone but also experience the epic sensation through taking the video!


BIOHAZARD 7 resident evil (CAPCOM)


Abosultely terrifying virtual reality “BIOHAZARD 7 resident evil” is coming to MOSHI MOSHI NIPPON. Take also a look at some of the most popular and anticipated Play Station®VR “Lantern”. Let’s have the most frightening and bone chilling experience of the year!



Okamoto’s condom “001 (OKAMOTO ZERO ONE)” are Made in Japan. They are manufactured at our Ibaraki Plant in Ryugasaki, Ibaraki Prefecture. As the name suggests, Okamoto’s condom “001 (OKAMOTO ZERO ONE)” are our thinnest condom ever, at just 0.01 millimeter range.






Colorful Shopping Wonderland comes to MOSHI MOSHI NIPPON Festival!!! AEON, Asia’s number one premier retailer will have two booths at this year’s event! Inside, we will be showcasing our World Tour and the widely popular Randsel in a variety of colors at the KAWAii RANDSEL STATION. Try one on! Here we will also be giving away limited edition souvenirs. But hurry, supplies are limited so grab them while they last!




A new project was started on OLIVE des OLIVE’s LINE account in October this year. Introducing IBM’s artificial intelligence system “Watson”, which can offer fashion styling tips via questions sent by users.The system has learnt all information relating to clients, as well as stock information and trending information, all of which is managed by OLIVE des OLIVE. It is capable of answering questions posed in natural language and via image data and so can offer fashion coordinates to customers.This is an unprecedented style of shopping, a first-of-a-kind, innovative service using artificial intelligence.




Have yourself a go at trying on clothes from MILPOM★, as well lolita fashion and more.

Models from KERA will also be coming over periodically, so you might even get a chance to have your picture taken together with that model you’ve always wanted to!


Monster Party!

There are various Japanese visual bands, punk and Gothic fashion costume! You can take a hair makeup on the spot! Let’s take a picture like Bandman and Diva who went up to a live stage.


Model’s belonging  & SNOW


At model’s belonging booth, models who are popular in harajuku will sell their personal belongings! Let’s get your favorite models goods and enjoy the fashion! You can also enter the raffle event at the SNOW, a photo app, booth! There will be limited edition photo frame!


“KAWAII ROOM” 〜 experience a secret of Japanese Girls’ Beauty〜

This is a joint promotion booth for Japanese cosmetics and consumer goods. See a variety of items themed around “Busy Morning, No Time” and “Night-time Care” and experience make-up application from a professional beautician. We recommend this booth to foreigners so they can take part and discover and experience the secrets and quality of this make-up. And those of you who take the questionnaire will receive a gorgeous sample!!




KIREIMO is a new hair removal salon that upholds and maintain 3 fortes and 7 promises, offering you the most luxurious relaxation time you could ever imagine alongside the hair removal. There are currently 33 stores running exclusive campaigns, offering free service and student discounts for first timers, Try out a painless, full-body hair removal treatment yourself at KIREIMO! ♪


Bonita Bubble

This bubbles of this Peko produced clay mix are spongy and springy and do not harm your skin. They will repair pores that that are full of old keratin and impurities.
By absorbing these, the clay will clean your face and your pores will become fresh with your skin left feeling healthy and transparent.


【Japansese Information】


As part of the “Tokyo Brand Suishin Project”, the exhibition of the various products offered by &TOKYO which was held by Tokyo and business officials is being held at the &TOKYO booth. In addition, there is a designated photo spot where you can take a commemorative photo to remember the day. You’ll can also print the photo off for free and receive original goods as a present from &TOKYO.


Find Your JAPAN  Powerd by studioALTA

In summer 2017, Studio Alta will open an amusement theatre in Yurakucho in Tokyo that is aimed at and for all the people of the world! And we are happy to reveal the initial information about it here!We’d also like to announce “webTV「FIND YOUR JAPAN」” which explores overlooked areas of Japan.Moreover, you can become Japan discovery ambassador so that you can report places of Japan that you have discovered and want to spread the word about! Those of you who report for us can receive your very own original.




Come to our booth and tell us where you have visited and where you want to go in Japan! We have some special present if you answer questionnaire. You can also get the  GOOD LUCK TRIP magazine which contains the latest topics and the detailed maps.


Good stuff from all over Japan.

You can sit and hvea break in our place, where we play bing!


Welcome to Pink city !


Matching Tottori Prefecture’s new specialties Foods, pink curry and pink soy sauce, we colored our space.Come and see the new Kawaii specialties Foods.


Jurassic Photo session in Fukui prefecture.

Trick art of dinosaurs is comming from the Fukui prefecture dinosaur museum which is one of Japan’s dinosaur fossil excavated sites. Enjoy taking pictures with a powerful dinosaur’s trick art and also taking a picture wearing dinosaur’s headdress.






Who’s that skinhead? Its Marukome, spinning the ingredients like spinning on the dance floor. This is a taste of a mixture of Japanese groove and Future Techno, and a hint of Kraftwerk. Just listen to the dance remix of “Marukome- Marukome-” and EDM- “Enjoy Dance with Marukome”. I keep this floor hot while spinning the pot!


You will be a captain “Tsubasa”

You can enjoy striking out by kicking a soccer ball and dropping the target can. If you can drop all, present Japanese popular manga “Captain Tsubasa” collaboration ball type “Oden” cans!




The booth of CHOBITTTODUKAN  spinned off from KOBITODUKAN, the 10th anniversary title is broadcasting now on KIDS STATION and TOKYO MX. We sell goods of KOBITODUKAN and release the new character. TEMPURA KIDZ who sing the main theme song and KAKUREMOMOJIRI, the main character might come…!?


The 40th anniversary of  UNICO

This booth displays copies of the original panels from the manga “Unico” as well as a special collaborative piece between WEDNESDAY CAMPANELLA, jouetie, and Unico. The MOSHI MOSHI NIPPON FESTIVAL is a place full of the kind of photogenic spots that you can only get here at the event, so be sure to snap some cute shots together with everyone.





Lawson, one of the biggest convenience store in Japan, will have an “Lawson dream audition” for those who want to become a singer! Don’t miss out on this big opportunity!


instax SHARE


“My favourite…” – Take a picture with your smartphone, print it as a chekki photo, tag it with the special tag (which we will announce at the booth) and post it to Twitter or Instagram.Whether it’s a person or an object, your favourite thing can be anything!(So that we know the message has been sent properly, be sure to follow the official Chekki Twitter or Instagram accounts)





ZiPPMUFF is a new product with a simple combination, but something that’s never been seen before: “Towel with superb absorbency” and “Zipper”. In sports, outdoors, fashion and many other contexts…… Enjoy your own style with ZiPPMUFF! * ZiPPMUFF is a registered trademark of LUCK’A Inc. and has been submitted as a utility model. ZiPPMUFF×MOSHI MOSHI NIPPON×imabari towel COLLABORATION ITEM <JAPAN MADE> Available now!


Nature feeling Yoga trip

Experience of yoga at the place where display Amami’s pictures. After photographing yoga poses and submitting it to Instagram, it shows up in a slideshow on the screen set up at the venue on the same site. Yoga beginners are also welcome! Please come and visit.



We have over 100 kinds of capsule toys as japanese culture. Please come, find, get your favorite item. Good Luck!!


Rocket News24 Gachapon capsules

Rocket News 24 is a popular web magazine that reports interesting, strange and exciting news! At MOSHI MOSHI NIPPON, rocket news 24 will provide goods that has been used in the magazine but has no where to go. Let!s try the limited event spcial lottery!


Sagawa Express can hold onto your luggage for a period of time and even deliver it to the airport or a hotel for you.If your baggage is a struggle from being too heavy, if you feel like you just want to leave it somewhere for a little while, if you did some shopping but have too much to carry and can’t get back, or if you want to enjoy the event to the fullest, then this service is most definitely for you.

The booth area at MOSHI MOSHI NIPPON FESTIVAL 2016 will be bubbling with everything you could ever want and expect from Japanese culture. Join in and have fun with us and experience all aspects of the culture!






・ Outdoor / Photo spot




Venue:TOKYO TAIIKUKAN (1-17-1 Sendagaya Shibuyaku Tokyo)

Date:November 26th(Sat.) and 27th(Sun.) , 2016


※Foreigners who register beforehand can enter the venue free of charge on condition that they show their passport or residence card to the entry staff on the day of the event



  • ‘Edo Punk! The Dynamic World of Ukiyo-e’ Released in Japanese and English

    25.November.2022 | FASHION

    Ukiyo-e paintings became popular during the Edo Period of Japanese history. For those weaning to see some of the most rad ukiyo-e paintings around, the new book Edo Punk! The Dynamic World of Ukiyo-e is now available at bookstores nationwide and online. Luckily, the book is also bilingual in English and Japanese!


    Kuniyoshi Utagawa, popular in Japan and abroad and known for his unique perspective, and Yoshitoshi Tsukioka, the inspiration for many modern manga series, are both featured in this tome. The many pieces featured combine elements of fantastical beauty and harsh realities, and fans can read commentary by Shoko Haruki. Haruki worked at the Hokkaido Museum before becoming a curator at the Edo-Tokyo Museum in 2017. She specializes in Japanese art history.


    The book is now available at bookstores nationwide and online.

  • Craft Beer Service Otomoni Releases Tsundere-themed IPA

    21.November.2022 | ANIME&GAME / FOOD

    Craft beer subscription service Otomoni opened orders for a new Tsundere-themed Hazy IPA on November 15, 2022. The beer has a sweetness level that changes on its temperature and was brewed as part of the 15th installment of the JAPANESE BEER ODYSSEY, which aims to share aspects of both traditional and modern Japanese culture through craft beer.

    For better or worse, Japan’s otaku culture is now a major part of the country’s appeal to people around the world.


    Japan’s video game and anime market is now legendary around the globe, and millions flock to the country each year to become more immersed in its popular culture. Just look at the annual Comiket event–over 700,000 visitors attend each year!


    To celebrate the upcoming Comiket, a new beer has been brewed that pays homage to modern otaku culture. The Tsundere Hazy IPA is perfect for otaku who love a little challenge when it comes to their love life.


    Brewed with NOMCRAFT Brewing in Wakayama Prefecture, the Tsundere Hazy IPA features two distinct flavors, each coming out more strongly depending on the beer’s temperature. 


    When poured, the beer has a very tropical aroma, and when ice-cold, it’s more refreshing and less sweet. 


    As the temperature of the beer rises, the smell becomes more fruity and strong, with the smell of hibiscus certain to make your mouth water. Whether you like bitter or sweet, this may be the perfect beer for you. 


    Would you try this tsundere-themed beer? 

  • The Sumida Hokusai Museum Opens Hyakunin Isshu Exhibition Featuring 105 Unique Works

    18.November.2022 | FASHION / SPOT

    The Sumida Hokusai Museum in Sumida-ku, Tokyo, will be holding the ‘Hokusai at Play with the 100 Poems’ exhibition from December 15, 2022 until February 26, 2023. The exhibition will focus on the Hyakunin Isshu, a famous collection of 100 poems integral to Japanese traditional culture.


    Hyakunin Isshu Uba ga Etoki – Sojo Henjo / Katsushika Hokusai, The Sumida Hokusai Museum.

    Hyakunin Isshu Uba ga Etoki – Ariwara no Narihira / Katsushika Hokusai, The Sumida Hokusai Museum. (Phase 2)

    The Five Great Poets, Tsuki – Katsushika Hokusai, The Sumida Hokusai Museum. (Permanently on Display)


    By the middle of the Edo period, the Hyakunin Isshu, or 100 classical poems, had become an established part of Japanese culture. Hokusai, an ukiyo-e artist of the period, painted a total of 27 of these famous poems, incorporating his own ideas and views to create unique pieces still beloved so many years later. This exhibition features 24 paintings from the museum’s Hyakunin Isshu collection along with dozens more items pertaining to this legendary collection of writings. Don’t miss it!

  • Hotel Gajoen Tokyo to Hold Tours of Historic Hundred Stairs

    12.November.2022 | FASHION / SPOT

    The historic Hotel Gajoen Tokyo, which blends a hotel and a traditional Japanese museum, will offer a tour of the Hyakudan Kaidan (Hundred Stairs) from December 3 until December 25, 2022. This Tangible Cultural Property of Tokyo is an incredible sight, and those with an interest in Showa-era architecture won’t want to miss it.


    In 1988, part of the old Gajoen structure was torn down to make way for new structures along the Meguro River basin,  and the hotel underwent a large-scale renovation over a period of three years. The Hundred Stairs were originally built in 1935 and designated as a Tangible Cultural Property by the Tokyo Metropolitan Government in 2009.

    Over the years, the Gajoen has served as a restaurant and gathering place for visitors from both the Showa-era and Heisei-era. Filled with traditional Japanese aesthetics, the location is now filled with art and pieces of cultural significance. A number of special exhibitions are held throughout the year. 


    Why not come enjoy this tour of a piece of Japanese history?

  • Nagoya Castle to Hold Special Autumn Night Art Viewing for a Limited Time

    11.November.2022 | FASHION / SPOT

    The historic Nagoya Castle will hold a special nighttime viewing event for 14 days only, from November 25 until December 8, 2022. During this period, Honmaru Palace will be open to the public at night, and the Chrysanthemum Corridor inside will be open to visitors for the first time. 

    The Ninomaru Garden will also be illuminated and will transport guests to a different place and time by showing a space only possible during dark hours.


    Inspired by the relationship between light and shadow, this event focuses on changes that occur over time and the creation and emergence of new ideas and things.


    Honmaru Palace, Typically Closed to the Public, to be Open at Night

    Nagoya Castle’s Honmaru Palace was completed in 1615 and served as the primary residence of the Lord of the Owari Domain and as the Domain’s government office. The interior of the palace was lavishly decorated with paintings and other art pieces and was praised as a masterpiece. Sadly, it was destroyed by an air raid in 1945. Restoration work began in 2009 and was completed in 2018 with unparalleled accuracy. The Honmaru Palace gives off a completely different aura at night. 


    First Public Viewing of the Jodan-no-ma in the Joraku-den

    The Joraku-den was added to Nagoya Castle to accommodate the third Shogun, Iemitsu, on his way to Kyoto. It is the most luxurious of all the Honmaru Palace buildings, and this event marks the first time that the Chrysanthemum Corridor on the north side will be open to the public. Visitors are welcome to admire the golden-blue paintings as they stroll through the historic site.

    See Spectacular Paintings when Entering the Tsugi-no-ma Room

    During this period, visitors can enter the Tsugi-no-ma room to view classical period paintings, giving a more clear idea of how people acted and dressed during this time in history.


    [Ninomaru Garden Special Viewing] 

    ~Witness a Never-Before-Seen Feudal Lord’s Garden through a Spacial Presentation~

    Scenography for this unique show was provided by the creative label PERIMETRON. In order to show another side of the Ninomaru Garden at night, the company focused on light’s characteristics, from reflection and transmission to refraction and absorption. Light and shadow intertwine in various ways, and guests will be transfixed by this curious showing.

  • Results of Second Japanese Cultural Grand Prix Announced

    12.September.2022 | FASHION

    The five winners of the second Japanese Traditional Culture Grand Prix have been announced! The contest was spearheaded by the Japan Traditional Culture Promotion Project, established in May 2020 as a collaborative effort among companies, associations, and local governments to establish a sustainable framework for the continued development of Japanese traditional culture.


    The project is headed by Seiichi Kondou, the Former Commissioner of the Agency for Cultural Affairs. United Arrows Honorary Chairman Osamu Shigematsu serves as Vice-Chairman. Along with Nobuo Yoshida, the 14th generation head of the 400-year-old traditional paper fan store Ibasen, the Japan Cultural Promotion Project began this Grand Prix as a way to honor outstanding works of Japanese culture by companies, organizations, and individuals. Anyone can enter, regardless of nationality, residence, or age. The jury consists of 11 people from various fields, including Richard Collasse, the Chairman of Chanel LLC, and popular model Kozue Akimoto.


    Grand Prix Winner

    Dustpan x Broom

    Luo Qi

    Each dustpan is shaped by hand to match the special shape of the Matsumoto broom, which is then dyed with natural Tokushima indigo dye. The broom is the only one in the world made from home-grown broomcorn, and each is made by a third-generation craftsman with years of experience.


    Runner-up Prizes

    Japanese Lacquer Art – Ether

    Takehito Sasaki



    Both traditional and innovative. The spirit of Japanese culture and the meaning of this award seem to have taken shape in this work. The zippers do not open. The surface looks like leather, but it isn’t. When the lid is opened, the glossy lacquer seems to spread out. My expectations were surpassed. Anyone who sees it or uses it will find themselves lost in imagination, and I’m sure that thinking about that will bring a smile to the creator’s face. This beautiful craftsmanship was born from plenty of care and attention. What a pleasant surprise. (Risa Tanaka)

    Sake Drinking Set – Japanese nagomi Sake Cups

    Nagomi Fujita



    There’s something about this piece that shares a spirit with Art Nouveau. The delicate plants superimposed on the bright transparent glass are a powerful image. In traditional Japanese nagomi art, the linear appearance of the plants is painted a bit more lightly, but these overlapping layers and shapes resonate and make an impact. The artist used traditional techniques such as lacquer and foil in a subtle manner, while still making the plants look alive. I’d consider this as a modern take on ecology. (Yuko Hasegawa)


    Excellence Award

    Floating Boat Counter

    Masafumi Kodama (Registered Architect with a First-Class License) / Taiki Ishikawa (First Class Carpenter/Registered Architect with a Second-Class License)


    The motif that inspired this piece is the traditional Japanese architectural technique of funahijiki. It’s an outstanding piece that utilizes practical architectural practices to create a piece of furniture at the center of a home, somewhere that the family relaxes. It brings the beauty of Japanese wood into the modern age. Funahijiki is a technique that has been used in incredible places, such as the Kyoto Imperial Palace and Kojoin Temple. It’s graceful and elegant, and not often seen in the current age. (Hidetsugu Horikoshi)

    Folding Chair to Assist in Seiza
    patol stool SEIZA

    Hirayama Daily Goods Shop, Makiko & Kazuhiko Hirayama



    The judges liked this folding chair for assisting seiza sitting, as it’s something that could be put to practical use right away. It’s sure to help people enjoy tatami culture, and will be a big help for people who seldom sit on the floor in this traditional way. The height and size of the chair, as well as its ability to be folded for easy storage, are nice touches. I’d consider this a masterpiece with incredible potential. (Yuji Akimoto)


    These pieces of artwork managed to connect traditional Japanese culture with future sensibilities, so give them a look!

  • Japanese Painter Uemura Shoen and Others to be Featured at Shohaku Art Museum in Nara

    01.September.2022 | FASHION / SPOT

    Shohaku Art Museum in Nara will be exhibiting works by Uemura Shoen, Shoko, and Atsushi from September 6 until November 27. This will include sketches and rare works by these classical Japanese artists, many of which will be shown for the first time in two years.


    Hanagatami. Uemura Shoen, 1915

    Hanagatami (Rough Sketch) Uemura Shoen, 1915

    Yang Guifei. Uemura Shoen, 1922

    Tsudumi no Oto. Uemura Shoen, 1940

    Flowers and Birds of the Four Seasons. Atsushi Uemura, 2010. 


    The museum has a large number of valuable materials in its collection, including drafts, miniatures, and drawings by Shoen and Shoko. Even the drafts by Shoen are meticulously crafted, down to each and every crease in the kimonos. By viewing the original sketches with the final paintings, guests can feel the emotion that went into them. The exhibition also provides a glimpse of how Shoko and Atsushi deepened their understanding of their subjects through sketching. Fans of Japanese artwork shouldn’t miss this valuable exhibition!

  • Light and Shadow 2022 Event at Hotel Gajoen Tokyo Attracts Over 10,000 Visitors

    04.August.2022 | FASHION / SPOT

    Hotel Gajoen Tokyo, which blends a hotel and a traditional Japanese museum, is celebrating summer in the spookiest way possible. From July 2 until September 25, guests can enjoy the ‘Wa no Akari x Hyakudan Kaidan 2022 ~Light and Shadow: 100 Stories~’ event, inspired by the tradition of telling ghost stories in summer to send a chill down your spine. Since opening, over 10,000 visitors have come to experience this once-in-a-lifetime event. 


    Each of the seven exhibition areas is connected to the stairway, and each has its own theme pulled from the overarching theme of light and darkness. From Light of Passion to Midnight Light, guests will be surrounded on all sides. As you ascend the stairs, a festive atmosphere transforms into a more frightening one. Although the ghosts are out to play, guests are welcome to enjoy the many art pieces and crafts on display. 


    Sokyu Room / Lights of Passion

    This Kabuki stage is filled with the passion of women who are addicted to love, a common theme in many traditional plays. The eye-catching Japanese umbrellas and lanterns will no doubt leave an impression, and the wistful music is titled Red Thread. The tale depicted here tells the story of a woman who becomes a haunting specter clad in flames of passion, sobbing and laughing in time with the song. 


    Still Water Room / Inverted Light

    The three trees crowned with horse heads were created by the artist Eros Nakazato. Guests will feel as though they’ve been transported to the middle of a meadow as they explore this fantastical room covered in traditional paintings. In the work The Reverse of the Reverse, there are no wild horses on the earth, and those who have been tamed by humans sway in a beautiful and sad way. To make this scarier, the story has been reimagined as guests look through a crystal ball–now, humans are ruled by horses


    Starlight Room / Midnight Light

    Passing through a corridor of suspiciously flickering yokai lanterns, you will find that the clock has struck midnight. In the darkness, as most humans are asleep, specters are having a lively party. Playful cats dance and play and a number of artistic works by contemporary artists are on display. The music played fuses Japanese and ethnic instruments, some of which are interspersed with the voices of creatures of the night.


    Experience this immersive art experience that will delight all five senses through light and shadows while you can!

  • Hotel Gajoen Tokyo Opens Artistic Summer Ghost Story Event

    09.July.2022 | SPOT

    Hotel Gajoen Tokyo, which blends a hotel and a traditional Japanese museum, is celebrating summer in the spookiest way possible. From July 2 until September 25, guests can enjoy the ‘Wa no Akari x Hyakudan Kaidan 2022 ~Light and Shadow: 100 Stories~’ event, inspired by the tradition of telling ghost stories in summer to send a chill down your spine. The art illumination exhibition promises to be a once-in-a-lifetime experience.

    Jounen no Akari (Lights of Passion)

    Bamboo Lights


    Without light, there are no shadows. In this exhibition, light and shadow complement one another, portraying the popular 100 ghost stories in a new way. Last year’s event received critical acclaim as guests found themselves moving breathlessly from room to room, exploring the many incredible pieces put on display. Along the dusk-lit promenade, goldfish lanterns lead guests to the start of their mysterious adventure. The atmosphere changes from room to room, with bamboo lights and shadows surrounding you from all sides. 


    An Immersive Light Art Space

    Odawara Wind Chimes at Dusk

    Luxurious Cherry Blossom Hairpins

    Glass Lamp, Iroshita Studio

    Flower Arrangement, Rikou Otsuka


    As you ascend the stairs, a festive atmosphere transforms into a more frightening one. Although the ghosts are out to play, guests are welcome to enjoy the many art pieces and crafts on display, from flower arrangements by master ikebana artist Rikou Otsuka and sculptures by some of Japan’s most influential traditional creators. 


    Enjoy Traditional Summer Ghost Stories with Light Art

    Ghost Lanterns

    Born from the Earth, Yasumaro Ozawa

    Byakko, Yuji Nishijima

    Inverted Light, Eros Nakazato


    Mysterious music will drift through the air, making guests feel as though they’ve been transported into another world. The eerie space is lit by Ghost Lanterns made by a 200-year-old company in Fukuoka, and the venue is decorated with art blending ukiyo-e with contemporary styles. 


    Culture and Crafts from Around Japan

    Paper Lanterns from Ise

    Bamboo Lights, Akarinowa

    3D Knit Lights

    Paper Fireworks


    Summer fireworks have been recreated in colorful paper form by an artist in Nagaoka, Niigata Prefecture, and materials found in a neglected bamboo grove in Shizuoka Prefecture were used to create the many iconic lights seen throughout the unique exhibition. Local craftsmen are at the heart of the event, with pieces brought in from areas all around Japan.


    Wa no Akari Room

    A concept room featuring gently flickering lights and lanterns is available to book for a limited time. Why not come spend your summer in this otherworldly atmosphere?

  • Experience Japanese Culture from Anywhere with Kanda Myojin Shrine’s Virtual Space

    09.June.2022 | SPOT

    Kanda Myojin Shrine dates back over 1,270 years, making it one of the most well-known religious sites in Tokyo. Dai Nippon Printing is now making it possible for interested visitors to experience the site from anywhere in the world, unveiling the Kanda Myojin CG Space this week. Developed with approval from the shrine, the virtual space faithfully reproduces the structure and design of the location using 3D laser measurement technology and CG techniques developed by DNP over many years. The space will be open online to all audiences.


    A portion of the work from the Masayuki Kojo 10th Anniversary Exhibition currently behind held on-site at Kanda Myojin from June 4 until July 10 will also be available to view in the CG space. The space will also be linked to ‘Virtual Akihabara,’ developed by DNP in conjunction with the AKIBA Tourism Council. Using XR (Extended Reality), the company hopes to develop a wide variety of new communication styles.


    The Kanda Myojin CG Space was created by using DNP’s laser measurement technology to recreate three-dimensional objects. By using high-definition photography and photogrammetry technology, images of objects are taken from many angles, creating a realistic 3DCG space to explore. The structure of the shrine, which was rebuilt in 1934 after being damaged in the Great Kanto Earthquake, has been faithfully reproduced in every way.

    In conjunction with events held at the Kanda Myojin Museum, the Kanda Myojin CG Space will make the history of Kanda Myojin and its collection of materials, including rare ukiyo-e prints, available online for anyone to access. Through these exhibits, people both in Japan and abroad can experience Edo culture through their web browsers!

  • Hong Kong and Virtual Exhibition to Reimagine Japanese Contemporary Art, Fashion as NFTs

    26.April.2022 | FASHION

    From April 21 until May 15, 2022, Startbahn is holding the ‘Made in Japan 3.0: Defining a New Phy-gital Reality’ exhibition at a pop-up venue in Hong Kong! A virtual showroom by VIRTRIX is also open for those who can’t attend in person.


    ‘Made in Japan 3.0: Defining a New Phy-gital Reality’ utilizes blockchain technology and NFTs to showcase cutting-edge Japanese creativity in the worlds of fashion, art, and crafts, bringing the physical and virtual worlds together. The lineup was brought together by Startbahn, a leader in blockchain and Web3 infrastructure in Japan. Participating artists include fashion stars Tomo Koizumi and Anrealage, ceramic artist Takahiro Koga, and Yumi Kishi, known for creating digital portraits using artificial intelligence. The latter has appeared in Vogue and worked with Nike.



    Participating Fashion Brands / Designers, Artists

    Fashion Brands / Designers
    Masaya Kushino

    B-OWND / Takahiro Koga

    Yuma Kishi

    SBINFT Market Artists:
    mera takeru

  • NAKED Opens Traditional Craft Workshop in Saga Prefecture

    06.February.2022 | FASHION / SPOT

    Creative company NAKED has begun producing a collection of workshops on traditional crafts found in Saga Prefecture. Along with local creators, the event will continue through February 2022. 


    NAKED, together with Saga Prefecture, started a project called the ‘Saga Art Prefectural Government Project’ in 2016, which focuses on promoting the night economy in Saga. From the fall of 2021 until winter 2022, visitors to Saga will be able to enjoy a night walk surrounded by lanterns and local pieces of artwork.


    During this event, workshops led by Saga’s top creators will invite visitors to create a number of unique, personalized items, from lanterns to hand lotion. Certain workshops are for both adults and children, making this a fun event for the entire family. 




    aroma*aroma Fragrance School Seminar House: Aromatherapy Soap Making for Parents and Children


    Arita Porcelain Lab Painting Experience


    Ogi Akari Project Bamboo Lantern Making Experience


    Making Magatama at Yoshinogari Historial Park


    Balloon Museum: Paper Balloon Making Experience for Parents and Children


    full of flowers hyakka Flower Swag Making Experience


    aroma*aroma Fragrance School Seminar House (with aroma lecture) Hand Cream Making Experience


    Bubbleman Store for Adults: Saga Lotion Making Experience/ Bubbleman Store Candy Soap Making Experience for Parents and Children


    Ureshino Warmth Festival Lantern Making Experience