Japan’s Men Skin Care Brand BULK HOMME to Release Products in France & UK

20.February.2020 | BUSINESS / FASHION

BULK HOMME, a Japanese skin care brand for men, is releasing a line of its popular products in France and the United Kingdom on March 20, 2020. To date, the company has focused in the Asian region, stocking shelves in Taiwan, China, South Korea and Hong Kong. This will be the first time the company makes its mark in Europe.

 

BULK HOMME placed top in the Hair Product category at Cosmoprof Bologna 2019 for its product “THE SHAMPOO,” held in Italy last March, making it the first Japanese men’s brand to do so. French professional footballer Kylian Mbappé was even enlisted as the global ambassador for the brand in June 2019.

 

The company is also using its European expansion as an opportunity to replace its outer packaging form a clear case to paper that has been certified by the Forest Stewardship Council. This will begin rolling out this March.

 

Products Releasing in France/UK

THE FACE WASH

THE TONER

THE LOTION

THE SHAMPOO

THE TREATMENT

THE SCALP SERUM

THE BUBBLE NET

BULK HOMME is aiming to be in 100 stores throughout France and the UK by March 2021, focusing on getting into upend department stores and with future plans to get into cosmetic stores.

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