Modern Japonisme Beauty Products and Fragrances Arrive at SABON’s Shinjuku Pop-Up Store

14.June.2020 | FASHION

Japanese beauty company SABON opened its first ever pop-up shop on Wednesday on the first floor of Isetan Shinjuku in the makeup and promotion section. The shop will run until June 23, 2020.


Items on show include classic SABON products as well as their “TOKYO CELEBRATION” line-up, a collection of “modern Japonisme” items made in collaboration with millennial generation Japanese calligrapher MAMI. The fragrance of this special collection is “Clear Citrus Green” which combines notes of sparkling lemon, fresh verdure, transparent jasmine, and dreay orange blossom.

 

The collection is first on pre-sale at the Isetan Shinjuku pop-up store until June 23. After that, it will go on limited sales at SABON stores across Japan and SABON’s online store on June 25.

Additionally, customers who spend over ¥8,000 (tax included) on the TOKYO CELEBRATION collection have the chance to receive the above-pictured fan. These are available while supplies last.

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    1. Introduction: 12 Shining Princesses

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    2. Opening Theater: Discover the Secrets to Shining Bright

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    From Beauty and the Beast

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    Services and Content Offered by Disney at the Exhibition

     

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    Disney DX App

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    The animated series released worldwide on May 1, 2021 on SK-II’s official  YouTube channel. A virtual premiere was also held on the brand’s Twitter page, and an in-person premiere took place in Hainan, China with a pop-up store at Haitang Bay Duty Free Shopping Centre in Sanya in partnership with China Duty Free Group. It also saw the opening of SK-II City, a virtual city built by SK-II where visitors can watch all six films in a the virtual SK-II Cinema. It’s also home to the SK-II Mall where users can buy products, and they can also enjoy a backstage tour of SK-II STUDIO.



    SK-II STUDIO was established in March this year in an effort to further promote SK-II’s #CHANGEDESTINY campaign to support female empowerment over social pressures. The VR series comes as part of this with a string of positive messages.

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