Japanese YouTuber Saaya Releases Oil Rich Tint Lipsticks From Her Brand Lillua

25.February.2021 | FASHION

The Japanese cosmetics brand Lillua launched a new collection of four “Oil Rich Tint” lipsticks on Monday (February 22). The brand is produced by Direct Tech in collaboration with the popular beauty YouTuber Saaya.


Saaya is a popular beauty guru and influencer from Japan. She has over 2.14 million followers across her social media pages including 1.23 million subscribers on YouTube (as of February 22, 2021). On her main YouTube channel, she posts how-to videos on hair and makeup as well as content related to fashion, videos with her siblings, and more.

 

Saaya launched Lillua to support people to become the person they want to be – someone who they love even more than they did yesterday. The brand released its teaser site on February 19 which blew up amongst her fans on social media. Now, the site has fully launched with its first collection of products.

 

Lillua’s “Oil Rich Tint” is a line-up of glossy lipsticks with a tint effect. The products take into account the reality of wearing face masks everyday by being super easy to apply. They are made using an oil gel which spreads across the lips effortlessly and leaves them feeling soft. They also contain squalane, olive oil, and jojoba oil to moisturise the lips, making them look plump and soft. The collection features four types: 01 Mellow Pink, 02 Gala Deep Red, 03 Lut Terracotta, and 04 Peach Pig.

  

Oil Rich Tint | ¥1,450 (Before Tax)

 

01 Melon Pink

Not just simply cute and sweet – but a romantic pink with a faint dullness to it.

 

02 Gala Deep Red

Peak with the ever-popular deep red which captivates and captures a gaze in an instant.

 

03 Lut Terracotta

The nuanced colour of the orange-brown terracotta gives your lips a refined look.

 

04 Peach Pig

A beautifully joyous natural coral colour you’ll find yourself wanting to use everyday.

 

Every purchase via Lillua’s official website will gift members a free original postcard. Additionally, the first 1,500 people to order two or more items will receive an original Lillua pouch.

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    Comment from Shou Takeyaki

    “My name is Shou Takeyaki, and I performed the theme song for The Yakuza’s Guide to Babysitting

     

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