Japanese YouTuber Saaya Releases Oil Rich Tint Lipsticks From Her Brand Lillua

25.February.2021 | FASHION

The Japanese cosmetics brand Lillua launched a new collection of four “Oil Rich Tint” lipsticks on Monday (February 22). The brand is produced by Direct Tech in collaboration with the popular beauty YouTuber Saaya.


Saaya is a popular beauty guru and influencer from Japan. She has over 2.14 million followers across her social media pages including 1.23 million subscribers on YouTube (as of February 22, 2021). On her main YouTube channel, she posts how-to videos on hair and makeup as well as content related to fashion, videos with her siblings, and more.

 

Saaya launched Lillua to support people to become the person they want to be – someone who they love even more than they did yesterday. The brand released its teaser site on February 19 which blew up amongst her fans on social media. Now, the site has fully launched with its first collection of products.

 

Lillua’s “Oil Rich Tint” is a line-up of glossy lipsticks with a tint effect. The products take into account the reality of wearing face masks everyday by being super easy to apply. They are made using an oil gel which spreads across the lips effortlessly and leaves them feeling soft. They also contain squalane, olive oil, and jojoba oil to moisturise the lips, making them look plump and soft. The collection features four types: 01 Mellow Pink, 02 Gala Deep Red, 03 Lut Terracotta, and 04 Peach Pig.

  

Oil Rich Tint | ¥1,450 (Before Tax)

 

01 Melon Pink

Not just simply cute and sweet – but a romantic pink with a faint dullness to it.

 

02 Gala Deep Red

Peak with the ever-popular deep red which captivates and captures a gaze in an instant.

 

03 Lut Terracotta

The nuanced colour of the orange-brown terracotta gives your lips a refined look.

 

04 Peach Pig

A beautifully joyous natural coral colour you’ll find yourself wanting to use everyday.

 

Every purchase via Lillua’s official website will gift members a free original postcard. Additionally, the first 1,500 people to order two or more items will receive an original Lillua pouch.

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    ©東映アニメーション

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    JULIA Comment

    “For this collection, I created along with MOUSSY, I decided to make five items designed with ‘girliness’ in mind.

     

    I’m so happy to be able to share what I like to wear with everyone.


    Each item is packed with special elements that can only be found in the Disney SERIES CREATED by MOUSSY and Julia collection, so please enjoy!”




    ©Disney

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    The Yakuza’s Guide to Babysitting Trailer #2

     

    Sho Takeyaki Comment

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    FACE&BODY OIL

    Japanese Mugwort Oil

    Flax Oil

     

     

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    BODY OIL

    Castor Oil

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    Message from Kyary Pamyu Pamyu

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    Bold, edgy, and chic makeup looks

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    1st Collection Lineup

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    Unlimited Disco Glitz Lipstick (2 limited-time colors): ¥4,070 (Tax Included) 

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    Makeup & Miscellaneous Goods’ Store Products

    Yuzu Oil-blotting Paper

    Yuzu Hand Cream

    Yojiya Hand Cream Set

     

    Yuzu Bath Oil

    Aromatic Wood

     

    Cafe

    Yuzu Parfait

    Yuzu Cheese Daifuku

    Yuzu Maritozzo

    Yuzu & Chocolate Shake

    Tea Crepe – Yuzu Tea

    Twitter Campaign Bonus: The first 500 people to enter will receive a special Yojiya Yuzu logo sticker.

     

     

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    Fill your heart and stomach with Yuzu this Autumn at the Yojiya Yuzu Fair!

     

  • Shiseido Releases Video for Global “POWER IS YOU” Campaign

    05.October.2021 | FASHION

    Japanese cosmetic company Shiseido, sold in 88 countries around the world, has released a new conceptual video for its global “POWER IS YOU” campaign.

     

    The short video features a star-studded cast of ambassadors from a variety of fields, including Megan Rapinoe, co-captain of the U.S. women’s national soccer team, known for her advocacy and creative style that defies stereotypes. The athlete has commented on her inclusion in the “POWER IS YOU” campaign, proud to show her authentic self and inspire others to live their truth.

     

    Comment from Megan Rapinoe

    “Shiseido makes so many of the products I use in my daily life, so when I was invited to collaborate on this new campaign, I didn’t even have to think about it. Partnering with such a great company means a lot to me. I deeply believe in the individual power of every human being, and I think that anyone has the power to change the world. “POWER IS YOU” represents the power each of us has to alter the world for the better, which is something that resonates with me personally. I want young people especially to know that it is possible to change things. I hope they do, and I hope that this campaign helps to inspire more people to feel the same.” 

     

     

    Conceptual Videeo

     

    The song used for the campaign is Utada Hikaru’s Find Love. The singer also appears in the video as an ambassador. 

     

    Comment from Utada Hikaru

    “The source of all power is believing in yourself.

    It takes courage to know yourself, but being honest with yourself is the key to finding that inner beauty. Courage is beautiful.” 

     

    Finally, Ursula Corbero, who gained international fame for her role in the Netflix series Paper House, appears as the final ambassador. The actress is an avid philanthropist and has long supported a number of causes including breast cancer awareness, childhood cancer awareness, and climate change awareness. She is also the founder of Ymas, a company of artists allowing people to attend movie premieres and special behind-the-scenes events. 

     

    Comment from Ursula Corbero

    “Inner beauty comes from positivity.
    Tap into your individual energy, and if there’s something you want to do, do it!
    It’s okay to make mistakes. Life is not perfect, and those imperfections make it beautiful.” 

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