ASICS Tiger release a brand new pastel-coloured sneaker! A commemorative event will also be held at ASICS Tiger Osaka Shinsaibashi

15.June.2017 | FASHION

ASICS Tiger have announced their brand new pastel-coloured sneaker “GEL-LYTE V.” The new “Pastels Pack” project will go on sale from June 16th, 2017.


The GEL-LYTE V uses a certain lightweight running shoe released in 1993 as a base to create an entirely new super elastic and well-fitting sneaker.


The uppers of the GEL-LYTE V are soft and adapt well to your feet, using a completely natural material made of pig skin. The shoes come in 3 different colours: green and blue, pink and grey, and beige and orange. They are calm and subtle colours, but are brought to life by the additional shine from the gorgeous pastel colouring.


In line with the new release, ASICS Tiger are collaborating with the sneaker care product makers Marquee Player. If you purchase the GEL-LYTE V from either ASICS Tiger Osaka Shinsaibashi or the ASICS Tiger Daikanyama Pop-up Store, you will receive a deodorant for your sneakers absolutely free.


Moreover, ASICS Tiger Osaka Shinsaibashi are holding a special event to commemorate the release of the GEL-LYTE V called “Happy Rainy Day!” where they will be selling the “Pastels Pack.” The concept behind the event promotes enjoying pastel colours every day even if it’s raining. There will be a photo spot for you with cute puddles where you can take photos. A DJ will also be performing from the evening time. People who attend will be able to receive a special “pastel colour” drink.


The rainy season is imminent in Japan. Make your rainy days happier by picking up the Pastels Pack from ASICS Tiger.




Stock Number: HL7KO

Price: ¥14,000 (tax excluded)

Colours: Apricot Nectar×Mid-Grey, Reef Waters×Birch, Mauvewood×Aluminium

Sizes: 4.0-6.5″, 7.5-10.0″, 11.0-12.5″, 14.0″

Location: ASICS Tiger Osaka Shinsaibashi, ASICS Tiger Daikanyama Pop-up Store, ASICS Tiger Online Store, and select sneaker stores


Happy Rainy Day!

Location: ASICS Tiger Osaka Shinsaibashi

Date/Time: June 17th, 2017 @ 11:00-20:00

The pastel colour special drink (limited to 150 people) and DJ performance is at 17:00-20:00.

ASICS Tiger Official Website:


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  • Cardcaptor Sakura Inspires Four Pairs of Gorgeous Pumps

    21.June.2022 | ANIME&GAME / FASHION

    Women’s fashion brand mayla classic is now accepting orders for four unique pairs of pumps inspired by Cardcaptor Sakura: Clear Card!


    Original Box

    Rocket Beat


    Candy Lotus

    Eternal Girly



    Purchase Bonus

    The collection features four pairs of shoes inspired by Sakura’s iconic battle costumes seen in the anime series.


    The elaborate finishes make it seem like the costumes have been directly transformed into shoes! These are perfect to wear for a special occasion or to simply put on display in your home.



  • Nike Opens First Installment of the Sneaker Museum at Hankyu Men’s Tokyo

    31.March.2022 | FASHION / SPOT

    Everyone loves a nice pair of kicks, and no one makes sneakers quite like Nike. For 50 years, sneakerheads have coveted everything the brand creates, and a new museum project is leading fans down memory lane. The first phase of this sneaker museum is now open at Hankyu Men’s Tokyo until April 7, 2022, and focuses on sneakers produced from 1972 until 1980. 


    A group of curators knowledgeable about various sneaker models and historical backgrounds have gathered to handpick items by era and theme, and guests are welcome to brush up on their shoe history. 2022 marks 50 years that Nike shoes have been manufactured in Japan, and this exhibition will take place for several months over several installments. 


    The first installment of the exhibition will highlight many different materials used to create Nike sneakers such as leather, suede, and nylon. Fans will also get to see shoes from different countries over the years! This is a rare opportunity, so please come and visit if you can!

  • New Balance 327 Web Commercial Features AKB48 Performing New Single

    27.September.2021 | FASHION / MUSIC

    AKB48’s new single Nemohamo Rumor has been making waves with its catchy beat and incredible choreography. The group’s first new single in a year and a half, members Nana Okada, Yui Oguri, Hitomi Honda, and others are performing the track in a new web commercial for New Balance 327 sneakers! The CM is available on ABC Mart’s official website, as well as AKB48’s official YouTube channel. 


    To commemorate the release of the new commercial, 48 lucky people will receive a purchase bonus, including an original photo card and snapbook in a new app lottery campaign. A special pop-up will also be held on the second floor of ABC-MART GRAND STAGE Ginza starting September 23, 2021. 



    ABC-MART GRAND STAGE Ginza 2F Special Pop-Up

    Participating AKB48 Members




    While the choreography for Nemohamo Rumor is incredibly complex and demanding, the members didn’t show a single sign of exhaustion or fatigue during shooting, instead happily chatting with each other and commenting on each other’s performance the entire time. As we checked the footage, we were incredibly impressed by how the shoes looked as they performed. 

  • Stylish Bags and Sneakers Arrive at Camper’s Pop-Up Shop in Isetan Shinjuku

    17.April.2021 | FASHION / SPOT

    Shoe, boots, and sneaker brand Camper opened a pop-up shop at Isetan Shinjuku on Wednesday which is set to run until April 27. The shop is a collaboration with Japanese textile designer Masaru Suzuki who has provided his iconic designs to a collection of bags and sneakers that you can get your hands on. The shop also has a display designed by Suzuki.


    Pop-Up Store Line-Up

    HOP STEP LIFE | ¥19,800 (Tax Included)

    ANIMAL BISCUIT | ¥22,000 (Tax Included)

    CHARM POINT | ¥5,500 (Tax Included)

    TWINS by MASARU SUZUKI (Women’s) | ¥25,300 (Tax Included)

    TWINS by MASARU SUZUKI (Men’s) | ¥25,300 (Tax Included)

    TWINS by MASARU SUZUKI (Kid’s) | From ¥12,100 (Tax Included)


    Men’s Building – “CAMALEON 1975” Pop-Up Store

    Men’s Building Pop-Up Store Original Novelty

    This marks Camper’s third long-awaited collaboration with Masaru Suzuki and the first in four years, and this time the series adds shoes to the mix in addition to the popular bags. Suzuki visited Camper’s main office in Majorca, Spain, for detailed discussions on the designs.


    Suzuki is set to attend the pop-up event on April 17. Customers who spend over ¥5,500 (tax included) on this day will receive a fabric swatch signed by Suzuki. Additionally, the men’s building of Isetan Shinjuku is also opening its CAMALEON 1975 pop-up shop once again selling shoes made from recycled materials from Camper. Those who spend over ¥14,300 (tax included) at this shop will receive a free eco-friendly bag made from 100% recycled nylon.

  • UGG Reveals Colourful New Merchandise in Collaboration With Tadanori Yokoo

    05.October.2020 | FASHION

    Japanese sneaker selection shop ‘atmos’ and Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) are teaming up with Japanese graphic designer and artist Tadanori Yokoo to release the colourful new CA805 x Yokoo sneakers along with a capsule collection of apparel featuring his artwork on October 9, 2020 in Japan.

    CA805 X Yokoo Self Portrait | ¥20,000 (Before Tax)


    CA805 X Yokoo Wonderland RED MULTI/PURPLE MULTI/BLUE MULTI | ¥20,000 (Before Tax)

    The CA805 sneaker collection is made up of two designs: Self-Portrait and Wonderland II, both of which comes in four different colourful prints.

    UGG x Yokoo Tadanori Hoodie | ¥14,000 (Before Tax)

    UGG x Yokoo Tadanori Shorts | ¥8,000 (Before Tax)

    UGG x Yokoo Tadanori T-Shirt | ¥6,000 (Before Tax)

    The line-up also includes unisex T-shirts, shorts, and hoodies featuring famous prints by Yokoo, showcasing the high level and quality of his craftsmanship.


    The collection will be released in Japan at UGG@mos, atmos, and atmos pink stores as well as their online shop and at UGG® Ginza and UGG® Japan’s online shop on October 9. At UGG@mos, the collection will be available only until October 30.

  • Paris Fashion Week: Tanya Heath Paris and Yumi Katsura Collaborate to Redefine Heels

    20.June.2020 | FASHION

    Yumi Katsura and Tanya Heath Paris have announced a special collaboration together.

    The collaborative collection is set to run from June 15 to 28 this year over on Yumi Katsura’s official website where they will stock shoes, heels, and other special items that are normally only available at their Paris branch.


    Traditional Japanese Beauty x Paris Spirit For Women Who Want Style and Originality

    Whether at weddings, parties, or during a special occasion in their life, shoes are a fundamental part of an outfit for many women. Despite that, high heels often lead to pain for the wearer.

    Tanya Heath Paris is a brand that was launched by French designer Tanya Heath in 2009 which creates a unique line of shoes that have adjustable height and removable heels. This allows easy adaptability for the wearer, allowing them to change from a walking heel to a high heel with the simple click of a button. The initial design took a total of 3 years of research and development, 14 engineers, 3 shoe designers and technicians. The result was a product that has redefined the possibility of shoes.

    Tanya Heath Paris has taken its concept of supporting women being free to choose when they can be cute, sexy, powerful, and elegant to collaborated with Yumi Katsura to create a heel inspired by Hokusai’s famous painting The Great Wave off Kanagawa. The design comes from Yumi Katsura’s dress which features a design from the same painting and is sold at Paris Fashion Week every year.


    Yumi Katsura is also now selling a special ready-to-wear “Paris Coutour” collection on their website, with prices ranging from ¥50,000~¥200,000.


    Order Accessories by Yumi Katsura’s Creative Team

    Yumi Katsura’s made-to-order accessory range for wedding dresses is a popular service. They are now offering made-to-order accessories for people to enjoy at home and not just for weddings for a limited time only.


    Check out Yumi Katsura’s official Instagram page to see their ready-to-wear collection and shoes made in collaboration with Tanya Heath Paris.

  • Vegeta & Majin Buu adidas Originals by Dragon Ball Z to be Released on November 24

    14.November.2018 | ANIME&GAME / FASHION

    The third kick of sneakers in the adidas Originals by Dragonball Z brand has been announced for a November 24 release. This ongoing sneaker line will see 8 different models appear throughout the rest of 2018 all based on three of the main hero x villain fights from the internationally beloved anime series.


    The first two releases in this collection were the Goku-inspired ZX 500 RM DB’s and the Frieza-themed YUNG-1 DB’s. The second two releases were the Gohan design DEERUPT RUNNER DB’s and the Cell-coloured PROPHERE DB’s.

    The next two pairs fans can look forward to are the OREGON ULTRA TECH DB’s and KAMANDA 01 DB’s inspired by Vegeta and Majin Buu respectively.

    Vegeta (OREGON ULTRA TECH DB D97054): ¥20,000

    Based on one of Dragon Ball‘s most memorable characters, the uppers on the OREGON ULTRA TECH DB’s make use of blue and gold, a colour-combo reminiscent of Vegeta’s battle suit. Embroidery is also used on the toe box to recreate his armour. His white gloves, boots and chest piece are portrayed through the white used on the outside of each shoe. Fans will also instantly recognise the iconic quote on the heel tab which reads “Over 9000!”


    Majin Buu (KAMANDA 01 DB D97055): ¥18,000 (Pre-Tax)

    The KAMANDA 01 DB’s are inspired by Majin Buu, the most powerful villain in Dragon Ball. The pink nubuck uppers feature the adidas Three Stripes but made in the image of the holes dotted around Buu’s head and body. The heel patch includes the letter “M” written on it like on Buu’s belt, and the outer-sole is wrapped in transparent rubber to recreate his pants. There are many little details and references to Buu, and there’s also the golden KAMANDA logo.


    Have you been following this sneaker series? It’s a must-have for fans of Dragon Ball. Which pair do you want the most?

  • New store selling “NIPPON MADE” shoes from Onitsuka Tiger opening in Omotesando!

    17.September.2017 | FASHION

    ASICS Japan are opening the “world’s first” shop specialising in Onitsuka Tiger’s “NIPPON MADE” brand. “Onitsuka Tiger Omotesando NIPPON MADE” will open its doors on September 29th.


    “NIPPON MADE” is a Japanese shoe line created by Onitsuka Tiger in 2008. The collection specialises in Japanese-made shoes with everything, down to the stitching and dyeing, being made in Japan. Each and every shoe is made with excellent Japanese craftsmanship. While pursuing to create the highest quality made-in-Japan shoe, the NIPPON MADE collection is also retro and stylish. The brand uses traditional Japanese craftsmanship as the model when producing the shoes. NIPPON MADE maintains its originality and is popular both in Japan and overseas. The brand has even collaborated with top designers.

    “Onitsuka Tiger Omotesando NIPPON MADE” will open in next to the flagship store “Onitsuka Tiger” situated behind “Omotesando Hills,” a landmark shopping complex in Harajuku. The shop will sell “NIPPON MADE” products from shoes to apparel and accessories.

    d20433-29-821141-0 d20433-29-481470-1

    To celebrate the opening of the shop, 250 pairs of “MEXICO 66 DELUXE” limited edition shoes will be sold with various models printed on the uppers. MEXICO 66 DELUXE is one of the many representative shoes of the brand and is also “NIPPON MADE.”

    The shop has also taken in the key colours from their “NIPPON MADE” collection for their “JapanxMode” design concept. The interor of the shop is white and the carpet is red making it look like a gallery. The ceiling and facade also have louvers to help complete that traditional-modern Japanese look.

    Get your hands on your own pair of high quality NIPPON MADE shoes at the new store in Harajuku!


    Onitsuka Tiger Omotesando NIPPON MADE

    Address: 4-24-14 Jingumae, Shibuya, Tokyo

    Open: 11:00-21:00

    Closed: Irregular holidays

    Grand Opening: September 29, 2017

    Official Website:


  • Converse ALL STAR 100 Japan-limited models release includes new waterproof GORE-TEX model and much more!

    16.September.2017 | FASHION

    The release of the Converse ALL STAR 100 model commemorates the 100th anniversary of Converse ALL STAR. Now, Japan will be releasing its own limited edition model themed “the world of Japan”. This new edition commemoration brand includes two new models that will be released this month!

    The ALL STAR 100 commemorates the 100th anniversary of the ALL STAR model. This model is tougher, more comfortable to wear, and includes the high performance REACT technology of Converse Original to enhance comfort. For better skid resistance, a traction sole has been fixed onto the bottom of the shoe. The grip of the shoe tongue has been improved and water resistant shoelace eyelets have been added.

    With a similar texture to konbu, the unique konbu nylon converse has ben upgraded to Konbu Nylon Z HI. A black and green model have been created using only the best quality materials sourced from within Japan. This model is easy to put on and take off and come with a fashionable zip design.

    The Gore-Tex HI usees Gore-Tex® fabric lining and has the same enhanced water resistant finish as the other models of the ALL STAR series.  The breathable materials have been specially selected and come in a black, olive green and white finish.


    Join in the ALL STAR Converse craze and get your hands on these new models that are only available in Japan.





    ALL STAR 100


    Release: September 2017


    ALL STAR 100KONBU NYLON Z HI ¥10,000 (price without tax)



    ALL STAR 100 GORE-TEX HI ¥15,000 (price without tax)


    Official website:


  • Aniware Teams Up With “Dragon Ball” to Release Collaborative Wristwatch & Sneakers!

    19.August.2017 | FASHION

    Aniware have announced a collaboration with the hugely popular “Dragon Ball” series to release two new items!


    The line-up includes a high-quality chronograph wristwatch and some funky sneakers.



    The watch’s overall design is reminiscent of the series, with the face featuring scales of the Dragon God while and its dial echoing the design of the Dragon Radar and Four-Star Dragon Ball.



    The sneakers are dotted with lots of Dragon Ball references, including the 7 Dragon Balls, the Dragon Radar, the Capsule Corporation logo, and the Hoi Poi capsule design.


    While fans of the series will love these geeky items, they are also extremely stylish and will look great when co-ordinating your outfits.





    “Dragon Ball” Collaboration Wristwatch & Sneakers

    Reservation Dates: August 17, 2017 to September 3, 2017

    Delivery Date: Wristwatch – beginning of February 2018 / Sneakers – beginning of December 2017

    Price: Wristwatch – ¥23,000 (tax not incl.) / Sneakers – ¥13,800 (tax not incl.)


    Dispatched by SuperGroupies.



    Wristwatch – Mens Free Size / Sneakers – 23cm/24cm/25cm/26cm/27cm/28cm (Japanese shoe size)




    Related Article:Streetwear Brand “XLARGE®” to Release Dragon Ball Z Collaborative Clothing


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  • Futuristic shoes “Orphe” that light up and change with every step released in Japan

    15.December.2016 | FASHION

    Village Vanguard have released a brand new line of smart footwear titled “Orphe” over on their website. Each shoe has around 100 individual LED lights fitted, as well as Bluetooth modules and 9 motion sensors.



    The 100 or so full colour LEDs are fitted into the sole of the shoe, each emitting their own dazzling lights. You can freely customise the lights by using the app on your smartphone which enables you to take control and operate the lights and sound inside the shoes. The lights and sound change with every step you take, so you’re going to have plenty of fun playing around with the settings. Moreover, there are 9 motion sensors in the soles from which you can acquire real-time data of your movements. You can even link the shoes up to music creation software and other applications to put on a show for people! These shoes will undoubtedly be popular in dance performances.約100個のフルカラーLEDをソールに内蔵し、自由度の高い豊かな光の表現ができる靴。



    Village Vanguard Online: 


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