‘Masuda Sebastian and 6%DOKIDOKI 1995→2021’ Limited Shop to Open in Shibuya PARCO

15.September.2021 | FASHION / SPOT

The ‘Sebastian Masuda and 6%DOKIDOKI’ limited shop will be opening in the Shibuya PARCO 4F ‘Hobonichi Karucha-n’ section between September 17 and October 3 2021 to mark 26 years since the opening of Harajuku store 6%DOKIDOKI.

 

The brand formerly opened a store in Shibuya PARCO Quattro in 1998 and held a pop-up store in 2011. Now, for the first time in 10 years, 6%DOKIDOKI is coming back to Shibuya PARCO, selling the latest fashion items while reprinted posters featuring designs from the 90’s will be available for pre-sale.

 

The shop will also exhibit photographs from the store opening and pages from old catalogs, along with product design artwork. This exhibition will allow you to experience the colorful and powerful evolution of “Kawaii” from the 90’s to the current day.

 

Experience “Sebastian Masuda and 6% DOKIDOKI”, the leader of KAWAII culture, at the “Almost Nichi Karchan”, a cultural information center that introduces Tokyo’s recommendations such as exhibitions, movies, plays, and music.

 

Learn more about KAWAII culture leaders ‘Sebastian Masuda and 6%DOKIDOKI’ at the Hobonichi Karucha-n, a cultural information center that introduces Tokyo’s recommended exhibitions, movies, plays, and music.

 

Comment from Sebastian Masuda

“In 1995 I was 25, and could have never imagined that my future would turn out this way. However, even though 26 years have passed, the shop is still a place that combines fashion, culture, and art. Do you have enough colorful pieces these days? Whether it’s your first time visiting or you’ve been with us for a long time, I hope that you will check out the exhibition.”

 

 

An interview with Sebastian Masuda will also be released at 11:00 on September 17 on the ‘Hobonichi Itoi Newspaper’ website, so look forward to it!

RELATED ENTRIES

  • French Artist Jean Jullien Provides Main Visual for Shibuya PARCO Art Week 2021

    10.September.2021 | FASHION / SPOT

    Last year’s Shibuya PARCO Art Week was met with incredible fanfare, and the 2021 event is now set to begin on September 17! This year, acclaimed French artist Jean Jullien is in charge of the main visual for the showing.

     

    The exhibition will be held at NANZUKA 2G, located on the 2nd floor of Shibuya PARCO, as well as within the PARCO MUSEUM TOKYO on the 4th floor.

     

     

    Shibuya PARCO Art Week 2021 Features

     

    Martin Margiela: In His Own Words

    © 2019 Reiner Holzemer Film – RTBF – Aminata Productions

     

     

    #HotelKawashima

     

     

    Kensaku Kakimoto Exhibition ‘Devoting Time’ Collaboration with Luke Bubb, Piotr Stopniak

     

    mono100 x Natsuki Kurachi POP UP

     

     

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    Hikaru Ichijo Exhibition ‘CHIDORI ASHI,’ with a motif of ‘people who are carried away by alcohol’

     

     

    Mariko Enomoto Solo Exhibition ‘Moments,’ depicting the fluctuations of daily life

     

     

    Emi Ozaku Solo Exhibition ‘Good something for you’

     

     

    Exhibition of Tetsuji Aoyama’s works, ‘21XX A Future Odyssey ~Someday in a Hundred Years~

     

     

    Exclusive collaboration products by VOILLD x FACE on sale

     

     

    Shun Komiyama Photo Exhibition ‘The Wind Responds,’ by MIDORI.so Gallery

     

     

    A group exhibition ‘’ DONOKO? ‘’ Portrait series Curated by TOKYO URBAN ART

     

     

    “Welcome back to your “Home Position” – Selecting art for the interior based on ‘likes’



    At ‘WHITE CINE QUINTO’ on the 8th floor of Shibuya PARCO, visitors can see a powerful documentary film about Martin Margiela, Martin Margiela: In His Own Words. Also on the 8th floor, a hands-on exhibition titled #HotelKawashima will feature Akira Kawashima of the comedy duo Kirin becoming the manager of a hotel. The comedian’s voice will also be used for the in-house announcements throughout Shibuya PARCO.

     

    An ART PASSPORT, distributed by the gallery and other stores throughout the complex, contains plenty of information about the events throughout the museum, as well as exclusive special offers. Be sure not to miss the interview with Jean Jullien!

     

     

     

     

    Jean Jullien Exhibition「PAPER PEOPLE」/「POCKET PARENTS」

    ©Jean Jullien Courtesy of NANZUKA

    ©Jean Jullien Photo by Shigeru Tanaka Courtesy of NANZUKA

    ©Jean Jullien Photo by Shigeru Tanaka Courtesy of NANZUKA

     

     

    Jean Jullien’s solo exhibition “PAPER PEOPLE,” curated by NANZUKA, will be held at the PARCO MUSEUM TOKYO on the 4th floor, and will depict the creative process of the artist through the medium of paper. Jullien, who has a deep knowledge and love of Japanese manga culture, is sure to bring some charm and comedy to the showing, as is typical of his style. The artist, from Brittany in France, has always been inspired by Japan, and also by the natural beauty of his homeland. Each of the nearly 50 works in the exhibition were created during the Coronavirus pandemic, and 25 special screen prints will be on sale via lottery, both at the event and online.

     

    In the “POCKET PARENTS” exhibition at NANZUKA 2G on the 2nd floor of the complex, Jullien’s upbringing and experiences as a parent are expressed in a hilarious story about aging and responsibility. Compared to “PAPER PEOPLE,” this offers a different perspective from the artist, which visitors can learn more about in his interview.

  • American Tech Accessory Store CASETiFY Opens Shibuya PARCO Location

    06.September.2021 | FASHION / SPOT

    Los Angeles-based lifestyle brand CASETiFY has become globally popular for their smartphone cases and Apple Watch bands. Celebrities and influencers around Japan and abroad have caused an explosion of interest around the world, and now, the first East Japan CASETiFY shop, named CASETiFY STUDIO, is set to open in Shibuya PARCO on September 10, 2021.

    The new CASETiFY STUDIO won’t only allow customers to create CASETiFY’s signature custom cases on the spot, but will also offer a variety of popular print designs and an oversized LED screen. To commemorate the opening of the store, the Yu Nagaba x CASETiFY Collection, which launched and subsequently sold out in 2020, will return exclusively to Shibuya PARCO.

     

    Products at CASETiFY aren’t only for the newest phones. There’s something for everyone, including drop-proof cases, ultra-protective cases, water bottles, and AirPods cases in new colors. After opening, a number of new collaborations and cases for the newest iPhone will be available as well, so keep an eye out!

     

    A special display within the store will allow customers to experience first-hand the sustainability of all CASETiFY products, with many being compostable and biodegradable. A new three-layer protective mask will also be available, which uses recycled materials for its packaging.

     

    The Shibuya PARCO location will follow in the footsteps of the LUCUA Osaka store, by implementing the RECASETiFY initiative. This aims to reduce plastic waste by transforming used cases into new products. Those who return cases to the store will receive 15 percent off their next purchase.

     

    What kind of case would you like to create at this new location?

     

  • Adorable Halloween Dessert Buffet to be Served at Conrad Osaka

    02.September.2021 | FOOD / SPOT

    Hotel Conrad and Sebastian Masuda, known worldwide for his ‘kawaii’ works, are collaborating for the second year for a scrumptious Halloween event. Titled OWNER OF A COLORFUL HEART Halloween Sweets Buffet, the tasty treats will be available starting September 2. The buffet was held in Tokyo last year, but is moving to Osaka for 2021.

     

    Guests can enjoy a variety of colorful Halloween sweets, created by Executive Pastry Chef Jimmy Boulet and supervised by Sebastian Masuda!

     

     

    OWNER OF A COLORFUL HEART」Halloween Sweets Buffet

    Sweet Potato Mille-feuille

    Orange Cupcake with Cassis Chantilly Cream

    Spider Mousse Cake

    Caramel and Persimmon Bellini

    Crash the Halloween

    Colorful Palette

    Galaxy

    Daisy Celebration

    Halloween Caterpillar

    Playful Macaroon

    Blueberry Mousse and Fig Compote with Sesame Pralines

    Black Cardamom Chocolate and Pear

    Colorful Curries & Stews

     

     

    The buffet tables are decorated with dark purple tones and welcome guests with Bouley’s playful collection of sweets. His iconic mille-feuille uses ample amounts of cream and purple yams, with a chocolate spider web on top. The spider mousse cake, with its gentle shortcake-like texture and unusual combination of coffee and mango, is sure to surprise. Each treat uses autumn ingredients, and will surely have guests enjoying Halloween to the fullest.

     

    Though the sweets buffet is sure to be filling enough, Conrad Osaka also serves a variety of savory items. For this event, five different colorful curries and stews from India, Thailand, and Hungary will be available. Along with naan bread, diners can sample Udon, French baguettes, rice crackers, waffles, and countless other goodies.

     

    Anyone who comes to the event dressed in Halloween attire can post a photo with the hashtag #ownerofacolorfullheart on Instagram to receive a free glass of sparkling wine. A photo booth will also be on site, and guests can take pictures with some of Sebastian Masuda’s most popular works.

     

    Which goodies would you be picking up from the buffet?

     

  • Sanrio 60th Anniversary Event Reveals Collaboration Cafe Menu

    02.September.2021 | ANIME&GAME / SPOT

    One of the most popular franchises to come out of Japan is celebrating a massive milestone! The Sanrio Exhibition: 60 Years of Kawaii Culture in Japan will be held on the 52nd floor of the Roppongi Hills Mori Tower starting September 17. The event will feature over 800 unique character products, the largest number in Sanrio history, and will allow guests to experience the charm and wonder of one of the most well-known parts of Japan’s ‘kawaii’ culture.

     

    Special light effects have been added to the ‘Godfather of Kawaii’ Masuda Sebastian’s unique entrance art, titled “Unforgettable Tower.” Singer and actor Aoi Shouta acts as the audio guide for the exhibition.

    Comment from Aoi Shouta / Audio Guide

     

    “I’m excited to experience the history of Sanrio together with you as the audio guide for the exhibition. I’m also incredibly honored to be a part of this project, since I’ve been a fan of Sanrio for as long as I can remember. Please enjoy this time with your favorite characters!”

    Comment from Sebastian Masuda / Designer of the “Unforgettable Tower” 

     

    “Sanrio characters and goods exist in a far corner of everyone’s memories. For a long time, this was specifically a Japanese feeling. Now, it’s true of people all over the world. Memory is an odd thing. It can be fuzzy, and difficult to capture. However, sometimes the nostalgia and feelings remain, and I’ve captured this strange balance in the ‘Unforgettable Tower.’ The Sanrio exhibition is a journey to undertake along with your own memories. I invite you to let your thoughts wander as you gaze at this work of art, and pass through the entrance gate of the exhibition.”

     

    Collaboration Menu & Photo Spot

    Left: My Melody Curry with Winter Vegetables and Pork Cutlet: ¥1,580 / Middle: Pochakko’s Pumpkin Stew: ¥1,520 / Right: Hello Kitty’s Whole Apple Waffle: ¥1,380

    Left: Pochacco’s Hot Strawberry Milk: ¥1,050 / Middle: Pom Pom Pudding in a Pudding Shake: ¥1,080 / Right: Cinnamoroll’s Balloon Trip: ¥1,100

     

    The restaurant and cafe THE SUN AND MOON is located on the same floor as the exhibition, so be sure to get these delicious treats when you visit!

    Left: Halloween, September 17 – October 31 / Middle: Christmas, November 1 – December 20 / Right: Anniversary, December 27 – January 10

     

    Seasonal afternoon tea will be available during each special event period.

     

    Restaurant Photo Spot Image

    *画像はイメージです
    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     

    The walls of this red retro restaurant are covered with images of popular characters, making it the perfect place to snap some commemorative photos. Each photo spot will change depending on the holiday season, so don’t miss the Halloween, Christmas, and Anniversary backgrounds!

     

    Original Merchandise

    Left: Square Acrylic Keychain: ¥1,210 (4 designs) / Middle: Triple Acrylic Keychain: ¥1,210 (4 designs) / Right: Bag: ¥1,650 (4 designs)

     

    Guests can grab over 100 original items, with both modern and vintage designs.

     

     

  • Sanrio Set to Debut the Cutest Musical in the World, From Hello Kitty

    08.August.2021 | ANIME&GAME

    Are you ready to see the cutest show on Earth? Starting August 24, the From Hello Kitty musical will bring a collection of the most popular Sanrio characters to the IHI Stage Around Tokyo to perform a musical like no other. From Hello Kitty, Dear Daniel and Cinnamoroll to Pom Pom Pudding, My Melody and Little Twin Stars, it’s a full roster of adorable talent! Did we mention that the theater rotates 360 degrees? 

    Created to celebrate 60 years of Sanrio, the musical’s message is simple and wholesome: let’s bring the world together and all get along. The show will give the audience an insight into the character’s thoughts and histories like never before, and will feature a special version of the popular Sanrio Puroland Miracle Gift Parade, with a new story that can only be seen in this performance. 

    Sebastian Masuda will serve as the production’s art director, and will no doubt bring a unique brand of cuteness to the stage performance. Music producer Hyadain will be bringing plenty of pop and dance numbers, and anime fans may recognize his works: he provided tracks for shows like Nichijou and Bakuman

    The production will be directed by Yukio Ueshima, known for his work on The Prince of Tennis musicals, based on the incredibly popular sports manga of the same name. He has also worked on over 200 other stage shows, including a number of Japanese Broadway adaptations. 

    The IHI Stage Around Tokyo is the only theater in Asia capable of rotating 360 degrees. The circular auditorium can seat over 1,300 spectators, and is surrounded by a stage and massive screen, providing a one-of-a-kind experience that can’t be found anywhere else. For those ultra-Sanrio fans, a limited number of meet and greet events will be taking place daily, giving you the chance to take pictures with your favorite characters!

    We could all use some cheering up after the events of the past year. If you can make it, be sure to check out the loveable stage performance on Earth before it closes on September 26, 2021!

     

  • Shibuya PARCO’s Dwiky KA Exhibition Collaborates With Japanese Brands and Artists

    01.August.2021 | FASHION / SPOT

    PARCO opened the Dwiky KA Exhibition at its Shibuya branch on Friday where it’s set to run until August 9. Dwiky KA is an Indonesian artist who has collaborated with many music artists and apparel brands.

     

     

    Dwiky KA x HYSTERIC GLAMOUR

    Dwiky KA x BiSH

    Dwiky KA x Kosuke Kawamura

    Dwiky KA x Kosuke Kawamura

    Dwiky KA x Tappei

    Robot exhibit

    As part of the exhibition, a line-up of merchandise and original items is being sold, including collaborations with brands Hysteric Glamour and balansa x YAGI, artists Kosuke Kawamura and Yappei, and idol punk band BiSH.

  • 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Roppongi Hills

    25.July.2021 | FASHION / SPOT

    From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

     

    60th Anniversary Sanrio Exhibition: The Beginning of Kawaii recently finished up at the Matsuzakaya Art Gallery in Nagoya on June 12 and is set to move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW. This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

     

    Sebastian Masuda’s iconic artwork is the centrepiece of the exhibition

     

    Entrance exhibit in the daytime

    At the entrance of the venue is the Unforgettable Tower, a symbolic art piece by Sebastian Masuda created exclusively for this exhibition which towers 6 meters tall. It’s made up of countless plushies of Sanrio characters such as Hello Kitty.

    Entrance exhibit in the evening

    The kawaii installation stands gorgeously against the cityscape of Tokyo which makes for an Instagrammable photo in the evenings when the city is lit up. The piece, as its name suggests, hopes to create unforgettable memories. The exhibition is set to run through Halloween, Christmas, and New Year, so visitors are sure to make some memorable ones.


    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     

    Shouta Aoi’s voice as the tour guide

    Having lent his voice to other Sanrio events, including at Sanrio Puroland and in collaboration with the Little Twin Stars, the Japanese singer, actor, and voice actor Shouta Aoi has recorded announcements for the exhibition which will be played to guide people around the event.

     

    A themed menu created for the Tokyo exhibition

    From Left: Anniversary Afternoon Tea / Hello Kitty Daisuki Fried Apple Mille-Feuille / Cinnamoroll’s Balloon Trip

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    THE SUN & THE MOON, a cafe and restaurant fusion on the same floor of the exhibition, will serve up food, desserts, and non-alcoholic cocktails inspired by the Sanrio characters. Special seasonal afternoon tea sets will also be sold on Halloween, Christmas, and more too.

     

    Dates
    Restaurant: September 17, 2021 – January 10, 2022

    Cafe: December 15, 2021 – January 10, 2021

    *Closed December 21-26

     

    The main exhibition

    The exhibition will be split into six zones with 10 different themes. Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy. It’s a chance to walk through the history of Sanrio and Japan’s culture of kawaii.

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    One of the six zones will look into secrets of Sanrio through the globally-beloved kawaii icon Hello Kitty. Another will display outfits such as the Hello Kitty dress worn by Lady Gaga.

     

    Original merchandise

    A small peek at just some of the items available

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    Sanrio fans can also get their hands on a collection of merchandise with designs ranging from the exhibition’s main visual to classic designs. There will be over 100 items to sift through.

     

    Tickets for the exhibition will be available from August 1. A limited number of special tickets that include free merch will also be released.

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

  • Sebastian Masuda and Felissimo Release Kawaii Multicoloured Miwa Soumen Noodles

    13.July.2021 | FASHION / FOOD

    Felissimo and Sebastian Masuda’s cute and happy KAWAII COMPANY project released a new collection of multicoloured soumen noodles at Senjutei Somen Chaya on July 11 which are available for a limited time until August 31. The colours of the noodles are naturally-derived.

    KAWAII COMPANY 5 Kawaii Soumen Noodles | 1 Set = ¥2,420 (Tax Included)

    Digital Catalogue

    The cute Miwa soumen noodles are made by Ikeri, a long-standing shop that was established in Nara over 170 years ago. Each noodle colour signifies a different colour: Japanese purple sweet potato, plum, kabosu citrus, beefsteak, and plain. The noodles are packaged in a wooden box featuring KAWAII COMPANY’s key visual designed by Sebastian Masuda along with golf leaf.

    The noodles aren’t designed just to look cute – they are authentic in flavour and in how they are made with traditional Japanese techniques.

  • 6%DOKIDOKI Celebrates 25th Anniversary With Pullip Doll Collaboration

    01.July.2021 | FASHION

    Sebastian Masuda founded Harajuku’s famous fashion brand 6%DOKIDOKI back in 1995. Last year marked the brand’s 25th anniversary, and in continuation of the celebration, 6%DOKIDOKI is collaborating with the popular doll brand Pullip on an exclusive model.

     

    The dolls are made to order, and the order window will open at Pullip and 6%DOKIDOKI’s online shop on July 1 before going on sale in mid September. Those outside Japan will be pleased to know that 6%DOKIDOKI ships overseas. The brand has many fans outside Japan, especially those with an interest in Harajuku. COVID-19 has rendered travel Japan difficult, so this collaboration is a way of 6%DOKIDOKI also serves as a way of giving Harajuku, ‘kawaii’ culture, and J-fashion enthusiasts their kick.

     

    Pullip/DOKI DOKI

    The exclusive doll model in full

    The upper body, hair, and makeup up close

    Pullip dolls are known for their large heads and for having lots of movable parts. The eyes can move left and right as well as wink, allowing owners to pose their dolls with a variety of expressions. The concept of the Pullip/DOKI DOKI collaboration focuses on how despite language barriers between countries, colour is universal. It gives us power, especially when dressing up.

     

    6%DOKIDOKI has and continues to make people happy with their colourful line-up. Their doll is another step towards that goal.

    ©Cheonsang cheonha.All Rights Reserved. Ⓒ6%DOKIDOKI

  • Colourful Dessert Buffet ‘OWNER OF A COLORFUL HEART’ to be Served at Conrad Osaka

    27.May.2021 | FOOD / SPOT

    Conrad Osaka is set to serve a very special rainbow-coloured dessert buffet called ‘OWNER OF A COLORFUL HEART’ at its Atmos Dining restaurant in collaboration with Japanese artist Sebastian Masuda, who is known for his iconic work in Japan’s culture of ‘kawaii,’ from June 4 to August 31.

    OWNER OF A COLORFUL HEART Peach Dessert Buffet

     

    The colourful line-up aims to bring light and strength to people during these dark times. It says that if we were to shine a light on our hearts, the hidden colours of our hearts would illuminate for all to see. We are all owners of a colourful heart. The beautiful and mouth-watering dessert table conceived by Masuda was made after he had discussions with Jimmy Boulay, executive chef at Atmos Dining, who helped bring this peach-filled sweet treat bounty to life.

     

    The picturesque buffet is made so colourful thanks to a range of natural ingredients such as paprika, turmeric, coconut, rose, and more. The ‘Colourful Heart Tarts,’ which look like baby peaches, are fluffy and made sweet with peach and vanilla. The ‘Sunshine in the Dark’ is bright yellow like sunshine and contains peach and vanilla caramel cream. The ‘Peach Prism Cupcakes’ glisten vividly, and the ‘Daisy Celebration’ is a wonderful mix of almonds, rose mousse, and peach compote. Below is a small peek at just some of the goodies on this summertime feast.

     

    Menu Sneak Peek

    Marble Marble Mousse

    Colourful Heart Tarts

    Sunshine in the Dark

    Peach Prism Cupcakes

    Spring Garden

    Daisy Celebration

    Playful Macarons

     

    The restaurant also has a photo booth where you can take photos together with some of Sebastian Masuda’s most iconic works. There’s also merchandise from the artist’s own brand Sebastian Masuda ART. And that’s not all – a special hotel plan at Conrad Osaka is also available where guests can stay in rooms decorated in Masuda’s art. The plan comes with the dessert buffet attached. There are just three rooms a night with this plan for the duration of the buffet.

     

    Bonus Item

    Win a free glass of sparkling wine by posting a photo of yourself with a heart in the picture at the buffet with the hashtag #ownerofacolorfulheart.

     

    If you’re in Osaka this summer, show that you’re also the owner of a colourful heart at this very special dessert buffet.

     

  • From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

     

    60th Anniversary Sanrio Exhibition: The Beginning of Kawaii is currently taking place at Matsuzakaya Art Gallery in Nagoya until June 12 and will move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW.

     

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

     

    Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy.

     

    What to look out for at Sanrio’s 60th anniversary exhibition

    Unforgettable Tower by Sebastian Masuda

    Sebastian Masuda, a pioneer of kawaii culture, will showcase his symbolic art pieces at the event at TOKYO CITY VIEW’s observation deck, combining his iconic work against a breathtaking background.

     

    The Beginning of Kawaii

    Learn about the history of Sanrio’s culture of kawaii, beginning as a service to ‘move people’s hearts’ through gifts and products. Visitors will get a chance to see the secrets of Sanrio’s iconic style which draw a line under fancy products from other companies.

     

    There will also be a chance to see Japanese illustrators Takashi Yanase, Ado Mizumori, and Rune Naito’s work with Sanrio.

     

    The Birth of the Characters

    What makes something kawaii or not kawaii? Why do characters not necessarily need to have a story to become so popular? These questions are more will be answered as the exhibition looks at the birth of Sanrio’s characters.

     

    Sanrio’s Characters

    How did their hit characters come to be? During the 1980’s, Japan was a warzone for characters. Sanrio changed how characters became popular, moving from characters that were popular with everyone to creating characters that people wanted for themselves – their own personal characters. Discover how Sanrio’s long list of characters came about, including ones that have stood the test of time and ones that have declined in popularity.

     

    Ichigo Shimbun

    Ichigo Shimbun is a magazine published by Sanrio all about Sanrio and their characters – a familiar read to all fans in Japan. The magazine will be featured at the exhibition.

     

    Hello Kitty: The Character Who Turned Into a Global Icon

    Hello Kitty is known the world over, with even Lady Gaga having worn a dress of Hello Kitty plush toys in the past. This dress will be exhibited at the event, amongst many other things related to Sanrio’s global idol.

     

    A Battle Between Artists

    Artists from various artistic background will participate in the exhibition by creating a range of different Sanrio works. Participating artists and their specialities include Ryūsuke Fukahori (objects), Hajime Nakatomi (bamboo art), Takaya Mori (sculptor), Mio Hashimoto (sculptor), and Risa Fukui (paper cut-outs).

  • Sebastian Masuda x Felissimo Launch KAWAII COMPANY

    02.December.2020 | FASHION

    Felissimo and Sebastian Masuda have collaborated to launch the all-new KAWAII COMPANY.

     

    KAWAII COMPANY opened its website on November 16, 2020. It is a project for those who love the kawaii side of life, aiming to add spice to everyday normality and expand everyone’s inner-kawaii. KAWAII COMPANY’s website will house a whole range of original items, such as the “Roomy Monster” outfit which lets you transform into a colourful monster.

    Roomy Monster | ¥12,000 (Before Tax)

    With many people working from home now, online meetings are the new norm, which can be a stress for a lot of us. But KAWAII COMPANY has come up with a way to bring smiles to fellow colleagues with their “Roomy Monster” outfit which is sure to elicit surprise and smiles when everyone sees a colourful monster on the webcam. The design is inspired by a monster that Sebastian Masuda conceived as a child, and now the colourful and fluffy beast has come to life.

    Monster Multi Pouch | ¥3,400 (Before Tax)

    This monster multi pouch is like a plush toy, featuring fluffy fur, colourful hair, sparkly eyes, and a flowing, frilly dress. Its enormous mouth is closed with a zip which when opened reveals a place for storing all your bits and bobs.

    Mini Eco Bag | ¥1,500 (Before Tax)

    These colourfully kawaii eco-bags may only be 19cm long they’re more reliable than they look. They can be wrapped up small for easy storage and unravelled for when you need to do a bit of shopping.

    Double Gauze Mask | ¥1,600 (Before Tax)


    Anti-bacterial Mask Case (Set of 3) | ¥1,400 (Before Tax)

    Add some fun to your routine face mask wearing with a super cute mask and mask case for storage. They’re not just for show either – made with double gauze, the material is of high quality and feels soft on the face. The masks are pleated and so curve to fit the face nice and snug. The cases are also made so that they are anti-bacterial, keeping your mask hygienic.

    Kawaii Tansan Senbei (5 Included) | ¥2,000 (Before Tax)

    The Kawaii Tansan Senbei is the first entry to the KAWAII TANBO series in which items that KAWAII COMPANY discover while travelling Japan are made into ‘kawaii versions.’ These senbei rice crackers are light, crunchy, and have great flavour. They are tinned and wrapped in cute packaging too making for a perfect gift.

    Discover and enhance your love of kawaii with Sebastian Masuda’s new project.

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