Kyary Pamyu Pamyu Produced Science-based Hair Care Brand “Curuput” Makes its Debut!

01.November.2021 | FASHION / MUSIC

Artist Kyary Pamyu Pamyu has started a science-based hair care brand named ‘Curuput.’ The brand’s first product, the ‘Deep Damage Care Set (Shampoo, treatment, and hair mask)’ will be available for a limited time at beauty counters nationwide and online from November 1 2021. 

  

One of Kyary’s defining features is her vivid hair color. Behind the scenes however, she has been suffering with damaged hair to maintain her bleached hair. Her goal is to create a future where everybody, including Kyary herself, can dye their hair freely, without the worry of damage. With this in mind, she began production of her own science-based hair care brand that focuses on damaged hair and smells great too.

 

 

From the moment you wash off the ‘Curuput’ shampoo and treatment, your hair will feel silky and moisturized. By using the triple care routine, the products will not only care for your existing hair damage, but continue to repair your hair by preventing future harm.

 

 

Kyary’s tie-up song ‘Perfect Onei-san’ plays in the background of the official brand interview, and features on her upcoming 5th album “Candy Racer.’ The album is scheduled to be released on October 27. 

 

 

Why not try Kyary Pamyu Pamyu’s new haircare brand ‘Curuput’ for yourself?

 

 

Message from Kyary Pamyu Pamyu

“After many meetings, I think the shampoo is complete! I’m so, so excited for it to finally be released.

 

I have been having fun bleaching and coloring my hair since I was 18, but my hair would become damaged no matter what I did. I haven’t been able to enjoy my ‘ideal hair’ often, because I’d worry about the condition, and I’ve even been holding back from dying it due to damage concerns. But then I realized, “this isn’t me.” It’s the same with shampoos – I’d find a great shampoo but I’d dislike the smell, or vice versa.

 

This new shampoo was created over many meetings and every detail has been considered. In order to create the best hair product, we wanted to create something that made your hair go “Kyurun” (bounce). We also paid special attention to the scent! Each time I would test the prototype version, my hair would become even closer to my ideal hair, so I’m really happy that I had the opportunity to develop ‘Curuput.’ 

 

We put a lot of thought into this brand, so I would be really happy if everybody could give it a try!”

 

RELATED ENTRIES

  • Kyary Pamyu Pamyu Appears in Ads for Crocs ‘Just the Way I Am’ Campaign

    23.November.2021 | FASHION

    Casual footwear brand Crocs Japan has started a new campaign inspiring people to be themselves and to be comfortable in their own shoes. 

     

    Crocs ‘Just the Way I Am’

     

    Crocs Interview with Kyary Pamyu Pamyu

     

    Yuni Akino

    Riho Shamura

    Fuyuki Shimazu

     

    To promote the new campaign, the company has released a new campaign video, as well as four interviews with people who live larger-than-life lives. The princes of Kawaii Kyary Pamyu Pamyu, celebrating her 10th anniversary, expresses the new Crocs image in the best way, comfortable in her skin and true to herself in every way. 

     

    Along with Kyary Pamyu Pamyu, the video interview features actress Yuni Akino, businesswoman, actress, and model Riho Shamura, and cardboard artist Fuyuki Shimazu. 

     

  • Kyary Pamyu Pamyu x ROLAND Special Interview Published in ‘GLITTER Vol.2’

    29.October.2021 | FASHION

    A special interview between Kyary Pamyu Pamyu and ROLAND will be published in the second volume of lifestyle magazine GLITTER, released on October 27 2021. In the interview, the borderless duo, who each work in different fields, join together to discuss how individuality is respected in the modern way of life. 

     

     

    Despite working in different areas, the borderless Kyary Pamyu Pamyu and ROLAND are always pushing their limits. The same-age pair met for the first time to ask each other questions in a Q&A format, discussing their likes, dislikes, and first impressions of one another, under the theme of “What is a borderless life?” 

     

    Footage of the interview will also be uploaded onto the GLITTER YouTube channel, so look forward to it!

  • Celebrities Comment on Kyary Pamyu Pamyu’s 10th Anniversary Song GENTENKAIHI

    27.October.2021 | MUSIC

    Pop princess of Kawaii Kyary Pamyu Pamyu is set to release her fifth original album ‘Candy Racer’ on October 27. This marks her first full album in three years, and to commemorate the special occasion, plenty of Japanese celebrities have offered comments on Kyary’s 10th-anniversary track GENTENKAIHI

     

    GENTENKAIHI was released as a digital single on August 17, the anniversary of Kyary Pamyu Pamyu’s debut. The song expresses the singer’s desire to evolve into something new while also paying homage to her past. 

     

    In a new project, Kyary is asking a number of celebrities to share the song that marked a turning point or starting point in their life. The ‘Tell Me Your Origin Song’ project has led to plenty of interesting answers, and a playlist has been compiled containing the answers received so far. 

     

    Volume 1 of the series features announcer Misato Ugaki, comedy trio Yonsen Toushin, and Beastars manga creator Paru Itagaki. Volume 2 features TV personality kemia, YouTuber duo SKY PEACE, and actor Ryo Kato. Volume 3 features comedian Ryuji Akiyama, BiSH’s Aina the End, and TikTok star and handball player Remi Anri Dori. 

     

    Kyary Pamyu Pamyu will hold a special online live performance on Candy Racer’s release day, October 27! A limited number of additional tickets have been released due to popular demand, and those purchasing one will also receive an original T-shirt!


     

     

    Kyary Pamyu Pamyu’s 10th Anniversary Project ‘Tell Me Your Origin Song!’ 

    Vol. 1  Misato Ugaki, Yonsen Toushin, Paru Itagaki
    https://realsound.jp/2021/09/post-857335.html

    Vol. 2  kemio, SKY PEACE, Ryo Kato

    https://realsound.jp/2021/09/post-865930.html

    Vol. 3  Ryuji Akiyama, Aina The End, Remi Anri Doi

    https://realsound.jp/2021/10/post-884469.html

  • Kyary Pamyu Pamyu’s Song Dodonpa Gets Early Streaming Release, Lyric Video

    15.October.2021 | MUSIC

    Kyary Pamyu Pamyu’s new album Candy Racer isn’t coming until October 27, but the singer has released a new song early. Dodonpa is now available on streaming services, and a lyric video has been posted to YouTube. 

     

    Dodonpa Lyric Video


    Dodonpa is a more experimental track by the pop singer, written and composed by Yasutaka Nakata and featuring more scat and beatboxing elements. To match the catchy and upbeat percussion and fun lyrics, the new video is as vivid and colorful as it can be. We’d expect nothing less from Kyary!

     

    An official announcement has also been made on the label’s website encouraging creators to make and upload their own videos using Dodonpa as the background music if they follow specific rules. The best videos will be selected by Kyary and her staff, and will be featured in a playlist on the official Kyary Pamyu Pamyu YouTube channel! This contest will also be appearing on other SNS sites like TikTok, so keep an eye out and get creative!

     

    If you don’t speak Japanese, don’t worry! The lyrics themselves are nothing but fun sounds, and the video has subtitles in English, Spanish, Korean, and Chinese. Fans are also encouraged to use the song in vlogs and other creations. 

     

    What do you think of Kyary’s exciting new track? 

  • Kyary Pamyu Pamyu to Hold Special Online Live Concert to Celebrate Album Release on October 27 Worldwide!

    08.October.2021 | MUSIC

    Kyary Pamyu Pamyu who is releasing her much anticipated 5th full album “Candy Racer” on October 27 (Wed) announces to hold a global livestream event on the date of the album release.

     

    Live Original T-shirts

     

    Kyary Pamyu Pamyu 5th Album ‘CANDY RACER’

     

     

     

    With a one-night-only production, KYARY PAMYU PAMYU Anniversary of 5th Album ‘CANDY RACER’ Release SPECIAL ON LINE LIVE is set to premiere on October 27(Wed) at 20:00 JST, the day of the album release. 

    Ticket purchasers can enjoy the archived broadcast as many times as they want until November 17 (Wed).


    ZAIKO’s e-tickets sales will be available from Oct 6 (Wed) 18:00 JST and a limited number of tickets with original T-shirts specially made for this event will also be available for purchase. 

    Don’t miss this opportunity to get the T-shirts, which will inevitably become a premium.


    The chat function will also be released on ZAIKO. 

    Let’s celebrate the release date of her first album in three years and watch the special on-line event together! 

     

    Don’t forget to prepare for the album with prior-release songs

     

  • Shiseido Releases Video for Global “POWER IS YOU” Campaign

    05.October.2021 | FASHION

    Japanese cosmetic company Shiseido, sold in 88 countries around the world, has released a new conceptual video for its global “POWER IS YOU” campaign.

     

    The short video features a star-studded cast of ambassadors from a variety of fields, including Megan Rapinoe, co-captain of the U.S. women’s national soccer team, known for her advocacy and creative style that defies stereotypes. The athlete has commented on her inclusion in the “POWER IS YOU” campaign, proud to show her authentic self and inspire others to live their truth.

     

    Comment from Megan Rapinoe

    “Shiseido makes so many of the products I use in my daily life, so when I was invited to collaborate on this new campaign, I didn’t even have to think about it. Partnering with such a great company means a lot to me. I deeply believe in the individual power of every human being, and I think that anyone has the power to change the world. “POWER IS YOU” represents the power each of us has to alter the world for the better, which is something that resonates with me personally. I want young people especially to know that it is possible to change things. I hope they do, and I hope that this campaign helps to inspire more people to feel the same.” 

     

     

    Conceptual Videeo

     

    The song used for the campaign is Utada Hikaru’s Find Love. The singer also appears in the video as an ambassador. 

     

    Comment from Utada Hikaru

    “The source of all power is believing in yourself.

    It takes courage to know yourself, but being honest with yourself is the key to finding that inner beauty. Courage is beautiful.” 

     

    Finally, Ursula Corbero, who gained international fame for her role in the Netflix series Paper House, appears as the final ambassador. The actress is an avid philanthropist and has long supported a number of causes including breast cancer awareness, childhood cancer awareness, and climate change awareness. She is also the founder of Ymas, a company of artists allowing people to attend movie premieres and special behind-the-scenes events. 

     

    Comment from Ursula Corbero

    “Inner beauty comes from positivity.
    Tap into your individual energy, and if there’s something you want to do, do it!
    It’s okay to make mistakes. Life is not perfect, and those imperfections make it beautiful.” 

  • New Track from Kyary Pamyu Pamyu Inspires LINE MUSIC Campaign

    29.September.2021 | MUSIC

    Kyary Pamyu Pamyu will release her first full-length album in three years Candy Racer on October 27, 2021. Ahead of the release, one new track, Jumping Up, will be shared early! This light and fun EDM track will, as promised, make you want to jump up and down along with the bass, and will be streaming starting September 29, 2021. 

     

    In conjunction with this pre-release, a LINE MUSIC playback campaign will begin on September 29, with the top 10 listeners receiving a prize exclusive to the event. Be sure to listen to the song as many times as possible for your chance to snag this premium prize, the design of which will be revealed soon!

     

  • Kyary Pamyu Pamyu to Release Candy Racer, the Singer’s First Full-Length Album in Three Years

    20.September.2021 | MUSIC

    Celebrating 10 years since her major debut, Kyary Pamyu Pamyu will release her fifth full-length album Candy Racer on October 27, 2021. This will mark the singer’s first full-length album release in three years, her last being Japamyu in 2018.

     

     

    Limited Edition

    Regular Edition



    The fifth album, titled Candy Racer, will be produced by CAPSULE’s Yasutaka Nakata. It will feature 11 tracks, including the recently released single GENTENKAIHI, of which the wacky music video has amassed over 1 million views on YouTube. Previously released tracks Kimi ga LINE Kuretara and Gum Gum Girl will also be included, along with world fabrication, a cover of a pre-electronic CAPSULE track originally released in 2005.

     

    Creation of the album brought together a number of creative minds who have worked with Kyary Pamyu Paymu over the years, including Steve Nakamura serving as art director, Ken Hanzawa acting as photographer, Kumiko Iijima returning as the singer’s stylist, and Shinji Konishi as Kyary’s hair and makeup artist. All of these individuals were with Kyary at the time of her debut, and have returned to encourage her to not only stay connected to her roots, but to move forward without hesitation.

     

    The limited edition version will come with a special 64-page flipbook.

     

    A number of bonuses have also been announced, from stickers, clear pouches, and mobile stand keychains. These will be available while supplies last, so fans looking to get their hands on some of this swag are encouraged to preorder the album.

     

    Are you looking forward to hearing Kyary Pamyu Pamyu’s new tracks?

     

  • Girl Group NiziU Named Brand Ambassadors for Visée, Introduce Limited-Edition Eyeshadows

    10.September.2021 | FASHION / MUSIC

    Cosmetics brand KOSE has announced that popular girl group NiziU will act as brand ambassadors for a new collection of Visée eyeshadow, Glossy Rich Eyes N.

     

    Visée Glossy Rich Eyes N  – Available in 8 shades + 2 limited edition shades

     

     

    Photo Shoot

     

    「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA&NINA

     

    The theme for this year’s campaign was ‘Find the Color Just for You.’ By trying all possible shades, even those which seem out of the consumers comfort zone, they will absolutely find the perfect color. For this photo shoot, NiziU applied makeup inspired by their respective member colors, showing off their individuality.

     

    A special web movie and visual for Glossy Eyes Rich N featuring the NiziU girls is available on the special product website and through the official social media channels. The eyeshadows will be available at drugstores and other retailers, as well as online, beginning September 16. Members Mayuka and Nina will also appear in limited season ads for Visée AVANT.

     

    An original movie featuring all members is also available to view on the official TikTok brand account and the Glossy Rich Eyes N special product website.

     

    Interview with NiziU

     

    Q1. Visée has partnered with a number of women before, each symbolizing the current era. What are your thoughts on being chosen as brand ambassadors for Visée now?

    Mako: I’m turning 20 this year, and I’ve really wanted to show a different side of myself now that I won’t be a teenager anymore. I was so happy when I was chosen for this project, since it gave me the perfect chance to do just that!

    Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things!

     

    Q2. How did you feel after shooting wrapped?

     

    Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup!



    Q3. The theme for this year’s campaign is ‘Find the Color Just for You.’ It calls on people to find a color that best matches their personality. After the first ad shoot, what were your impressions of your fellow members’ new makeup looks?


    Riku: Maya was the one getting her pictures taken first, and she looked so gorgeous that Ayaka and I couldn’t stop staring at her! Honestly, we were staring at her so much that when she finally looked over at us, she did that typical Maya smile, and it was like we fell in love with her. (laugh)



    Q4. This year’s visuals are impressive, with the NiziU members showing off very different expressions than usual. Is there anything you refer to or try to do personally, to find new facial expressions?


    Mayuka: It can be really difficult, but I find it useful to look at photos of some of the more senior members and practice copying their expressions.

     


    Q5. Again, this year’s theme is ‘Find the Color Just for You.’ Each of the nine members of NiziU have their own distinct personalities, so with that in mind, what do you think makes you stand out as an individual?

     

    Rima: For me, it’s my different worldview. It allows me to converse in a very unique way, and to really adjust how I carry myself depending on the location. My member color is red, which also has many meanings: it can be powerful, or mature, or energetic, or mischievous. I’m like a chameleon. I hold many different personalities that I can switch to at the drop of a hat.

     


    Q6. As a member of NiziU, you’ve had many different and unique experiences. Have you found any unexpected sides of yourself during your time as a member?

     

    Rio: I used to think I was one of the cool girls, but during this photo shoot, I was given a makeup look and outfit that was more cutesy. That’s a side of myself I haven’t explored, and this is something that happens frequently during the many events and challenges we take on as a unit.



    Q7. During the makeup shooting sessions, we were able to see very different sides of the NiziU members. Is there anything new you’ve learned about the other members recently?

     

    Miihi: Compared to how we all were when we all joined, everyone is really starting to show their true selves! We’ve so close, there’s nothing that we don’t know about each other at this point!



    Q8. The Glossy Rich Eyes N products that you used this time come in a wide variety of colors, making it possible for anyone to meet their perfect shade. Speaking of ‘meetings,’ what do the members of NiziU want to meet more than anything right now?

     

    Nina: I want to meet with WithU (the name for NiziU fans). We haven’t been able to meet them face to face yet, and I hope we’re able to soon.

  • Kyary Pamyu Pamyu Releases Music Video for 10th Anniversary Track GENTENKAIHI

    27.August.2021 | MUSIC

    Last week, Kyary Pamyu Pamyu released her new single, GENTENKAIHI, on streaming services. The track marks 10 years since the singer’s major debut, and now, a fittingly trippy music video has been released to keep the excitement going!

     

     

     

    (c)Issei Nomura I.N.Art Pro.NIPPON COLUMBIA CO., LTD.



    Starting on August 17, Kyary’s official YouTube channel began streaming 24 hours a day for an entire week, showing the singer running nonstop. The stream served as a countdown for the release of the GENTENKAIHI music video, and matched with the concept of the video: to “keep running.”

     

    For the past decade, Kyary Pamyu Pamyu’s work has continued to evolve, but the performer has also kept to her Harajuku roots. Using the video to express her desire to shake off this consistent image, Kyary is seen running away from an oversized ribbon, similar to one she usually wears on her head. Created for the music video, the ribbon is truly massive, measuring 2 meters long and 2.5 meters wide.

     

    Kyary had her own thoughts on the music video. “The ribbon represents my origins in the industry, and I’m running from it while also wearing a similar ribbon on my head. It was an incredibly hot day when we filmed, so the scene where I ran through the forest was really tough. We got some great shots though, so please, check it out!”

     

    The video itself was directed by N2B+peladone, a creative team known for their work with Creepy Nuts and Nogizaka46.

     

    If you haven’t seen it, go check out Kyary Pamyu Pamyu’s new video, and help celebrate her 10th anniversary!

     

     

  • #MissDior Art Event Held to Comemorate New Fragrance In Omotesando, Tokyo

    22.August.2021 | FASHION / SPOT

    Miss Dior, the fragrance and maison first started in 1947, is being reborn thanks to Dior perfume creator Francois Demachy.

     

    A new MISS DIOR art event will be held to commemorate the new fragrance, inheriting the art and passion for women that inspired Monsieur Dior himself. Reservations are now open for the AS SEEN BY exhibition, held alongside the MISS DOOR MILLEFIORI GARDEN pop up store between September 1 and 12, 2021, at THE MASS/BA-TSU ART GALLERY/STANDBY in Omotesando, Tokyo.

    Kojin Haruka: Reflectwo for Miss Dior 2021

    Pop Up Store MISS DIOR MILLEFIORI GARDEN

     

    The AS SEEN BY exhibition, held in Tokyo and several cities around the world, will feature MISS DIOR inspired artwork and creations from 10 female artists, including visual artist Kojin Haruka, sculptor Donna Ingrid, and designer Sabine Marcelis.

     

    Experience the renewed MISS DIOR at the MISS DIOR MILLEFIORI GARDEN pop up store, where you can try the new Au De Perfume and it’s personalization service, alongside limited cosmetics that were inspired by the new fragrance.

     

    Those who attend the MISS DIOR event will also be able to enjoy the guest-only cafe, which features Laudrée collaboration macaroons, with the original flavors each lined up in a package reminiscent of the colorful flowers at the MISS DIOR art event. Plus, a limited takeaway drink will be available at the exhibition cafe, allowing you to bask in the afterglow of the event even after exiting the venue. In addition, customers who connect their reservation to the official MISS DIOR Beauty LINE account will receive a free original tote bag.

     

    A special film that delves into the history and charm of MSS DIOR will be screened at the exhibition, narrated by DIOR beauty ambassador Yoshizawa Ryo, who will guide you through the glamorous world of MISS DIOR.

     

    You mustn’t miss the livestream with DIOR ambassador Araki Yuko, who will be attending the event via livestream to introduce the wonders of the new MISS DIOR. The stream will start on August 31 at 20:30.

     

    Why not check out this flower-filled event where you can immerse yourself in the world of MISS DIOR for yourself?

  • SHIRO Releases Relaxing New Hinoki and Hiba Fragrances

    20.August.2021 | FASHION

    Japanese cosmetic brand SHIRO has announced two new soothing fragrances, the Hinoki Bath Salts and the Hiba Spray 80. These will be available at the SHIRO online store and at SHIRO retailers nationwide on September 9. 

     

    The brand’s first Hinoki and Hiba-based items

    Hinoki, or Japanese Cypress bark, and Hiba, the leaves from these Cypress trees, have subtle scents which will make customers feel as though they’re surrounded by nature. Having these items around will help clear anxious minds and soothe worried hearts. The bark used for the fragrances was sourced from the Kii mountain range, while the leaves came from Aomori prefecture. 

     

    Hinoki Bath Salts (400g): ¥4,840 (Tax Included) 

     

    These are the first bath salts to be released since rebranding. The soothing Japanese cypress essential oils were sourced from the Kii mountain range snaking through Mie and Wakayama prefectures, while the sun-dried salt from South Australia will help moisturize and hydrate the skin. Use this product during an evening bath to relax after a hard day’s work, or mornings when you wake up a little earlier than usual to prepare your mind for what the day may bring. 

     

    Hiba Spray 80 (80ml): ¥1,980 (Tax Included) 

     

     

    This hand spray contains 80% alcohol, as well as fragrant Aomori Japanese cypress essential oil and distilled cypress water. 

     

    If you’re looking to practice more self-care, these items are sure to help. 

     

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