Kyary Pamyu Pamyu Collaborates with Akita Prefecture’s ‘a.base’ to Create New Form of Agriculture

19.May.2022 | FOOD / MUSIC / SPOT

Celebrating the 10th anniversary of her major-label debut, Kyary Pamyu Pamyu is staying active in 2022. Currently on the second half of her 30-show Japan tour to celebrate her 10th anniversary, the artist will perform a solo concert at Nippon Budokan in October. On May 15, Kyary performed in Akita, and the artist has released details about another collaboration as part of the LOCAL POWER JAPAN Project, launched to energize Japan through the appeal of regional towns and cities.

In Akita, Kyary is teaming up with ‘a.base,’ founded in 2020 to “create new food based in Akita.” The company grows rice and vegetables in the very rich soil of a 30-hectare area in the Asamai district of Hirakamachi in Yokote City, Akita Prefecture, and is also engaged in the development and sales of agricultural products. This unique company was founded by a young man in his 20s–a former bank employee–with a strong desire to revitalize the local agricultural industry, which is currently facing a serious shortage of successors. Aiming to pursue a new form of agriculture, the company reached out to Kyary and the LOCAL POWER JAPAN Project in the hopes that participating would spread their message to more people, inspiring the masses to learn more about agriculture as an essential and creative industry. 

 

Immediately interested, the LOCAL POWER JAPAN Project started the collaboration with an homage to Kyary’s 2013 song Mottai Night Land. In Japanese, mottainai means ‘wasteful,’ and the message for the new collaboration is that Japanese agriculture and the Akita region will go to waste if not protected. 

 

Mottainai to Rice (300g/5kg)

 

Collaboration T-shirt

A collaborative product available in original packaging, Mottainai to Rice is Akitakomachi rice grown in-house in Asamai Hirakamachi, Yokote City, Akita Prefecture. Grown under special cultivation standards, all pesticides and chemical fertilizers are halved compared to conventional growing methods. 

 

A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. Grab it at the LOCAL POWER JAPAN Project website by May 27!

RELATED ENTRIES

  • KAWAII LAB. Report #3: Introducing Two New Members of IDOLATER–a Long-Haired Model and a Gambler who Sings Too Well

    24.June.2022 | FEATURES / MUSIC

    KAWAII LAB. is a project spearheaded by ASOBISYSTEM with the aim of introducing the world to popular Japanese idol culture. Announced at the group’s solo concert ‘New IDOLATER’ on April 24, Fuuka Oishi and Ririka Satsuki joined the lineup consisting of Ayu Okuda, Kurumi Tsukishiro, and Yukino Fushiki.

     

    Today, we’re introducing the two newest members–Fuuka Oishi and Ririka Satsuki.

     

    Fuuka Oishi

    ▼Social Media Accounts

    Twitter https://twitter.com/idolater_fuka

    Instagram https://www.instagram.com/idolater_fuka/

     

    ▼Birthday

    July 25, 1999

     

    ▼Height

    163cm

     

    ▼Blood Type

    B

     

    ▼Birthplace

    Chiba Prefecture

     

    ▼Favorite Foods

    Cheesecake, High Cocoa Chocolate (86~95%), Beef Tongue, Skirt Steak, Yakitori (Gizzards, Gristle)

     

    ▼Favorite Musical Artists

    SEKAI NO OWARI, SKY PEACE

     

    ▼Favorite Manga/Anime/TV Shows/Radio Shows

    One Piece, Naruto, Kotaro Lives Alone

     

    Best Way to Spend a Day Off

    Netflix、YouTube、Hanging out at a cafe

     

    ▼Favorite Phrase

    Different Strokes for Different Folks! Everyone is different and everyone’s great. 

     

    ▼Places She’d Like to Visit

    Wherever I can see the beautiful ocean!

    Korea, France

     

    ▼Favorite Part of Herself

    The fact that I laugh a lot–and everything else!

     

    Color

    Light Blue

     

    Born in 1999. With her characteristic long black hair and dainty yet listless atmosphere,
    she’s a model who has been attracting attention from all sides. Supported by creators and
    having appeared as a model for fashion brands, she has also starred in TV commercials and in music videos. 

     

    I Want to Die – Centimillimental

    https://youtu.be/d2LFIclsT7M

     

    Although she has no experience singing or dancing, Fuuka brings her natural cheerfulness
    to the group.

     

     

    Ririka Satsuki

    ▼Social Media Accounts

    Twitter https://twitter.com/idolater_ririka

    Instagram https://www.instagram.com/idolater_ririka/

     

    ▼Birthday

    August 17, 2000

     

    ▼Height

    158cm

     

    ▼Blood Type

    AB

     

    ▼Birthplace

    Fukuoka Prefecture

     

    ▼Favorite Foods

    Ramen, Gingko, Gyoza

     

    ▼Favorite Musical Artists

    Avril Lavigne

    Lady Gaga

    Namie Amuro

     

    ▼Favorite Manga/Anime/TV Shows/Radio Shows

    Tokyo Revengers, Attack on Titan, Demon Slayer: Kimetsu no Yaiba, Haikyu!!

     

    ▼Favorite Way to Spend a Day Off

    Sleep, go to the movies alone, play slot machines (Juggler machines are my favorite!)

     

    ▼Favorite Phrases

    ・There is always light beyond the clouds.

    ・Stick to your guns. 

     

    ▼Places She’d Like to Visit

    Hokkaido, Guam, Dubai, London

     

    ▼Favorite Part of Herself

    Opening my big mouth, my smile.

     

    ▼Goal for the Year

    Performing live at Zepp!

     

    ▼Color

    Yellow

     

    With a powerful and husky voice, Ririka previously appeared on TV Tokyo’s ‘The Karaoke
    Battle U-18 Utauma Koshien.’ In 2019, she appeared on AbemaTV’s ‘Koisuru Shuumatsu
    Homestay’ and became incredibly popular with middle and high school students. Recently,
    she appeared on Nippon TV’s ‘Monomane Grand Prix,’ and is active in a number of other
    activities. 

     

    Ririka Satsuki’s strength lies in her singing ability. 

    Be sure to check out her song covers on TikTok!

    https://www.tiktok.com/@satsuki_ririka

     

    Ririka also enjoys gambling, preferring the Juggler line of slot machines. She’d like to keep
    it up in the future, if she’s able. 


    Her powerful, husky voice has created a kind of chemical reaction in IDOLATER. 

     

    Stay tuned for the next installment of the IDOLATER series!

     

    Next week’s KAWAII LAB report will focus on FRUITS ZIPPER. 

  • FRUITS ZIPPER Releases Music Video for Popular TikTok Track ‘Watashino Ichiban Kawaii Tokoro’

    23.June.2022 | MUSIC

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From Harajuku to the World.” The girls have just released the music video for their 2nd digital single Watashino Ichiban Kawaii Tokoro (The Cutest Thing About Me).

     

    The group is ready to transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase.

     

    Watashino Ichiban Kawaii Tokoro – FRUITS ZIPPER 

     

     

    FRUITS ZIPPER has been going strong since its launch in April this year, appearing at numerous idol events and selling out tickets to its solo shows immediately after they went on sale.

     

    The song Watashino Ichiban Kawaii Tokoro has exploded in popularity on TikTok, racking up over 200 million plays.

     

    The song also ranked on the TikTok HOT SONGS list and charted on Spotify’s viral chart for three weeks in a row.

     

    Initially, no music video for this song was planned, but due to fan response and the track’s huge popularity, the decision was made to produce one after all. The video is filled with the ‘NEW KAWAII’ that FRUITS ZIPPER wants to be known for, so check it out!

     

    To commemorate the release of the music video, a playback campaign is currently underway on Spotify from June 23 until June 29. Fans will be able to see a different member on Spotify Canvas for each day of the campaign.

     

    Don’t miss the share campaign! Seven winners will be chosen by random drawing to win an autographed Polaroid snapshot of the FRUITS ZIPPER members.

  • KAWAII LAB. Report #2: FRUITS ZIPPER Group Interview ①

    17.June.2022 | FEATURES / MUSIC

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From Harajuku to the World.” Ready to transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase, the group consists of seven members: Amane Tsukiashi, Suzuka Chinzei, Yui Sakurai, Luna Nakagawa, Mana Manaka, Karen Matsumoto, and Noel Hayase.

     

    Three members of FRUITS ZIPPER sat down with us for an interview. 

     

    “Could you introduce yourself?” 

     

    –Noel Hayase

    “Hi, everyone! I’m the youngest member of FRUITS ZIPPER, Noel Hayase, and I’m 18 years old. I’m half-German and half-Japanese, but I attended an international school, so I’m pretty good at languages. I speak Japanese, English, German, and a little French! I like to play games, watch videos, and just hang out with friends, but I also love dancing and moving my body. I also like to work with technology, and edit my own videos and songs.” 

     

    –Suzuka Chinzei

    “Everyone reading this on Moshi Moshi Nippon, it’s nice to meet you! 

    My name is Suzuka Chinzei, but you can call me Osuzu!

    I spend about ⅓ of my waking hours thinking about food, especially gyoza 🥟and fried tofu. I’d prefer my gyoza with a thin skin and filled with veggies. I’m a big fan of pairing alcohol with my food too!

    I grew up in Nishinomiya in Hyogo Prefecture. Fans of the anime series The Melancholy of
    Haruhi Suzumiya will be familiar with the town–I used to do the dance from that show all the
    time. I’ve loved dancing since I was a kid. My mom told me that once when I was young, I
    started dancing to the song Kawaii Kakurenbo, but I was crying because I didn’t WANT to dance–I just couldn’t help it. I guess I just want to dance on a cellular level. 

    I started appearing on NHK Educational TV’s Tensai Terebi-kun MAX when I was in 5th grade.
    Since then, I’ve started appearing on different variety shows, and I’m currently working on
    Nyanchuu! Uchuu! Housou Chu-! and German for Travel

     

     

    –Mana Manaka

    “Nice to meet everyone!

    I’m Mana Manaka–nicknamed Manafy–and my member color in FRUITS ZIPPER is light blue!

    Previously, I worked at KAWAII MONSTER CAFE HARAJUKU, and I did my best to transmit ‘KAWAII’ from Harajuku to the world❤️

    This is my first time working as an idol, but I’m going to work hard to embody the idea of ‘KAWAII’ and to create the ‘NEW KAWAII’ that FRUITS ZIPPER has to offer through music, dance, and by sharing Japanese idol culture!”

     

     

    “A question for Mana–what is KAWAII MONSTER CAFE HARAJUKU?”

     

    –Mana Manaka

    “KAWAII MONSTER CAFE HARAJUKU is part-restaurant, part-entertainment venue, part-art installation. It was directed by Sebastian Masuda, the ‘king of kawaii,’ and guests can order really unique and colorful dishes in an amazing space designed to look like the inside of a monster’s belly!”

     

     

     

    “Nice to meet you! Here’s a question from readers: why did you decide to become an idol?”

     

    –Noel Hayase

    “Since I was a kid, I’ve always wanted to be center stage. When I saw an artist performing live, I started to think “wow, I’d love to see what they’re seeing,” so I decided to pursue a career in the music industry. Thanks to some of the connections I’ve made over the years, I’m now able to pursue the idol life! I’m glad that I chose this path because I love being on stage with the other members of FRUITS ZIPPER.”

     

    –Suzuka Chinzei

    “I decided I wanted to be an idol a long time ago when I ended my time on Tensai Terebi-kun MAX. Right after, I was photographed in a school uniform for Shueisha’s Aoharu Magazine. The problem was that I was already in my mid-teens at that point. I thought it was too late to become an idol, so I just put those feelings away.

    After that, I had so many different opportunities to appear in different plays and variety shows, but there was always this nagging feeling in my chest. It’s hard to describe, but I just felt like something was missing. 

    During that period of stress and confusion, there was a lot of discussion about my joining ASOBISYSTEM. When I looked at their website, I saw that they were recruiting members for a new idol group. I started freaking out, and my mom–who was standing next to me at the time–
    said that I should talk with them about it. I went to the person in charge and asked them about what it would take to be an idol. I realized, in that moment, that I didn’t want to go the rest of my life without trying it out. Now I can say that I made the right decision, I guess. (laugh)

     

    –Mana Manaka

    “Harris, the content director of KAWAII MONSTER CAFE and the current manager of FRUITS ZIPPER, contacted me out of the blue and asked if I was interested in idols. When he brought up the subject, I followed my gut. I instantly knew it would be fun, so I decided to just take a leap of faith!” 

     

    “Moving on, tell us about what you’ve worked on the hardest up until this point in your life.”

     

    –Noel Hayase

    “When I was a student, I tried to balance my studies with my performing arts activities. I had done a little modeling work before I started working as an idol, but once I joined FRUITS ZIPPER I got incredibly busy. My final exams coincided with my prep period and my idol debut! Once I
    overcame all of that and successfully graduated, I felt so much stronger. (laugh)

     

    –Suzuka Chinzei

    “In my teens, I wanted to find a balance between being ‘normal’ and being ‘special.’ 

    From a young age, I had been working in a space where I was surrounded by adults. I think that made me feel special, compared to my peers. 

    But living in that world was difficult as well. There were so many things that I felt I was missing out on–things that I felt I couldn’t catch up to. 

    One day, I was riding the bullet train alone. I lived in Hyogo Prefecture, but I commuted to Tokyo at least three days a week. When I passed by Nagoya, I suddenly got really sick with a fever, and my parents rushed me to the hospital. 

    I remember wondering how adults dealt with things like that. There were so many days that I would call my mom from Yamagata as a fifth-grader, crying my eyes out.

    The world of entertainment is so vastly different from the real world, and I desperately wanted a sense of normalcy. I needed that comfort. I’m not sure what the definition of ‘normal’ is, but I
    guess I didn’t want anyone to take away that innocent childishness from me. Looking back, I worked so incredibly hard to protect it.”

     

    –Mana Manaka

    “During my time as a poster girl for KAWAII MONSTER CAFE HARAJUKU, I worked hard to create a space that people could enjoy. I wanted everyone to leave satisfied and smiling and I wanted them to come back again. Looking back on those days, every day was so happy and the space was just so welcoming. I don’t think that the KAWAII MONSTER CAFE could have been successful without the team members who worked so hard to create the best possible experience. Every moment was heaven.” 

     

    “Thanks for sharing. FRUITS ZIPPER’s concept is “From Harajuku to the World.” If you end up
    going abroad, what would you like to do?” 

     

    –Noel Hayase

    “I’d love to do a special concert in each of the countries I’ve been to. Each concert would be created for each country–we’d wear unique costumes and have unique sets. At the same time, I feel like we can bring Japanese idol culture to the world by staying true to ourselves. I can dream. I want to do something really spectacular!”

     

    –Suzuka Chinzei

    “Right now, I’m working on an educational program called German for Travel. I’ve learned so many phrases, so I’d like to try them out in real life–things like ordering a meal and explaining my thoughts about the food to the waiter. I do a cute dance on the show too, so I’d like to do that with the waiter too! I’m still a little too nervous to try it alone, so I’d ask our half-German member Noel Hayase–who speaks 3.5 languages!–to be next to me the whole time. 

    I’d also like to lay down in the middle of the Sedona desert and see a UFO!”

     

    –Mana Manaka

    “I want us to appear in a major festival! 

    After that, I’d love to represent Japan on the world stage at something like Japan Parade or Japan Expo. I want to spread Japanese idol culture to the world through ‘KAWAII,’ something that’s so universally loved! 

    Personally, I love musicals and theme parks, so I’m hoping to travel a lot in the future.” 

     

     

    “Last question. What is the most important thing about being an idol to you?”

     

    –Noel Hayase

    “Being an idol means always having a goal. It’s more fun and more useful to keep thinking about where I want to go and how I want to be. If I were to take part in idol activities without a goal, I’d lose sight of why I’m doing what I’m doing. I started down this path because I had a goal in mind, and I intend to keep doing so.”

     

    –Suzuka Chinzei

    “I think the most important thing is to make everyone happy and to increase the Earth’s
    vibrations! Human beings can’t be happy-go-lucky every day–we all have our own problems and negative feelings. But I hope that our music, our videos, and our live performances can support everyone during those difficult times. 

    I also think that ‘fun’ is something that spreads from person to person. When I’m performing
    live, I’m truly enjoying myself from the bottom of my heart. The other members can sense
    those honest feelings, and they carry them home to their families, to their friends at school, and maybe to their grandparents who they haven’t seen in a while. That sense of ‘fun’ is contagious–it lets us connect with people. I want everyone to have fun more than anything. Maybe we can make the entire world happy, in time. (laugh)

     

    –Mana Manaka

    “FRUITS ZIPPER wants to give everyone strength and happiness through our activities. Above all else, I value always being energetic and positive, and I always want to have fun!” 

     

    “Thank you so much for chatting with us. Is there anything you’d like to say before we
    conclude?”

     

    –Noel Hayase

    “It’s only been a short time since I debuted and I have zero experience as an idol, so there’s a
    ton that I don’t know. Even still, I have a dream that I want to achieve and I will do my best to achieve it. Because I want to show everyone my dream, I’ll do my best to make it come true
    with energy and a smile. I hope you’ll come along with us and support us as much as you can!”

     

     

     

    –Suzuka Chinzei

    “FRUITS ZIPPER will keep spreading ‘NEW KAWAII’ around the world in all kinds of ways!

    I hope that we can awaken the ‘NEW KAWAII’ that’s been inside of you all along!” 

     

    –Mana Manaka

    “We’re just getting started, but we’re going full speed ahead! I can’t wait until we can travel and meet fans around the world. Through Japanese idol culture and our ‘NEW KAWAII,’ we hope to
    connect the world and bring happiness to everyone we meet!

    From Harajuku to the world!!!”

  • Kyary Pamyu Pamyu Collaborates with Famed Nagoya Tea Shop Myokoen

    15.June.2022 | FOOD / MUSIC

    Kyary Pamyu Pamyu inspired music lovers around the world in April when she performed at Coachella, one of the largest music festivals on Earth. The second half of the singer’s 10th anniversary nationwide tour 31-show has begun, gaining even more momentum following the announcement of a solo concert at Nippon Budokan in October. In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. As with past concert locations, a new collaboration has been announced ahead of Kyary’s June 19 performance in Aichi Prefecture. 

    Since its opening in 1916, Myokoen has been providing high-quality tea leaves to tea lovers around Japan. The store is known for its hojicha, or roasted green tea, which is made by roasting the leaves over a gentle flame. With a particular focus on aroma, taste, and color, this secret blend of tea leaves is selected by tea masters from all over the country. 

     

    Kyary’s collaboration with Myokoen draws inspiration from the singer’s 6th single Invader Invader (2013), in which a fashionable alien played by Kyary seeks to take over the world. The tea shop’s logo has been transformed with a bit of pop flare.

    Myokoen (Aichi Prefecture) x LOCAL POWER JAPAN Project ‘Invader Hojicha’: ¥1,200 (Tax Included)


    The special product released for the new collaboration is the Myokoen and LOCAL POWER JAPAN Project Invader Hojicha. The recipe for the tea has remained unchanged for over six decades and this blend focuses on the golden color of fresh green tea after it has been roasted. This release features new packaging, and those interested can purchase a package at all Myokoen shops and on the company’s online store. Limited quantities will also be sold at the Aichi Prefectural Art Theater’s Main Hall starting at 2:00 on June 19, 2022.

    Myokoen (Aichi Prefecture) x LOCAL POWER JAPAN Project T-shirt: ¥3,300 (Tax Included)

     

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only!

  • KAWAII LAB. Report #1: IDOLATER Welcomes Two New Members

    10.June.2022 | FEATURES / MUSIC

    KAWAII LAB. is a project spearheaded by ASOBISYSTEM with the aim of introducing the world to popular Japanese idol culture. The idol group IDOLATER was born from this idea, and in April, the girls welcomed two new members, transforming it into a fresh new 5-member group. Announced at the group’s solo concert ‘New IDOLATER’ on April 24, Fuuka Oishi and Ririka Satsuki joined the lineup consisting of Ayu Okuda, Kurumi Tsukishiro, and Yukino Fushiki.

     

    A typical idol group is peppy and filled with energy, but IDOLATER is doing things a little differently. What is their appeal? How do they want to shake things up? 

     

    A Group Formed by Finalists from ASOBISYSTEM’s First National Audition

    IDOLATER debuted in April 2019. In the spring of 2018, ASOBISYSTEM, the management company behind Kyary Pamyu Pamyu and a number of other popular talents, announced its first large-scale nationwide audition, ASOBISYSTEM THE AUDITION 2018. IDOLATER’s history began with five audition finalists–Fushiki, Okuda, Tsukishiro, and two others. The catchphrase for the audition was fitting for the group: “Seeking the next generation of talents to shape Japanese pop culture and share it with the world.”

     

    IDOLATER Welcomes Solo Singer Ririka Satsuki & Model Fuuka Oishi

    Following the departure of two members and intense restrictions imposed on the group’s activities due to the pandemic, IDOLATER continued to operate with only three members. Although they didn’t manage to get a ton of media coverage or appeal in large-scale events, the group continued to pull in new fans and gain recognition in the idol community. After a while, Fuuka Oishi and Ririka Satsuki joined the group, giving a much-needed boost to IDOLATER’s activities and energy.

     

    Ririka Satsuki is a solo artist based in Fukuoka with an incredible husky voice. Fuuka Oishi has previously worked as a model and is popular with creators for her sweet yet listless atmosphere. Despite their incredible confidence, this is the first time either has worked as an idol!

     

    IDOLATER and the Concept of ‘Idols’ 

    The word ‘idol’ can conjure plenty of images to mind, but what does the word mean to the members of IDOLATER?

     

    The group’s music blends together elements of city pop, future funk, and house, while still keeping true to traditional J-pop roots. The familiarity of their music makes it easy to approach, and Yukino Fushiki’s powerful voice alongside Ririka Satsuki’s melodies shower fans with some of the best vocals in the idol world. 

     

    The group’s choreography is provided by YU-KA, formerly of TEMPURA KIDZ. Her experience as both a dancer and an idol makes her an asset, and her refreshing moves are a highlight of each IDOLATER show.

     

    A former pattern maker for a Japanese fashion brand designed the group’s costumes. 

     

    If this sounds like the idol group for you, come and check out an IDOLATER event to see the girl’s incredible appeal for yourself.

     

    On June 19, IDOLATER will hold their second regular performance, ‘Camel,’ at Ebisu CreATO. (The title of the show was chosen because it sounded fun, not for any other specific reason.)

     

    Stay tuned for the next report, where we’ll delve a little deeper into the life of each member of IDOLATER!

  • Kyary Pamyu Pamyu Collaborates with Nara’s Kakinohasushi Hompo Tanaka for LOCAL POWER JAPAN Project

    09.June.2022 | FOOD / MUSIC / SPOT

    In April, Kyary Pamyu Pamyu made a big splash around the world when she performed at Coachella, one of the largest music festivals in the United States. 

     

    The second half of the singer’s 10th anniversary nationwide tour 31-show has begun, gaining even more momentum following the announcement of a solo concert at Nippon Budokan in October. In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. As with past concert locations, a new collaboration has been announced following Kyary’s June 5 performance in Nara.


    During the late Meiji period, persimmon leaf-wrapped sushi became a local delicacy during the summer months in Nara after the delicacies began popping up at a shopping district near JR Gojo Station. In 1973, Kakinohasushi Hompo Tanaka officially opened its doors, selling this delicacy for dine-in or carry-out. Kyary has collaborated with this famous local treat, transforming the shop’s logo into a new version inspired by the singer’s 2014 song Kira Kira Killer. The jacket art originally featured Kyary with a collection of bizarre hairstyles, but these have been turned into persimmon leaves for the collab.

    During the collaboration period, fans were able to buy specially-branded packages of Kirakira Persimmon Leaf-wrapped Sushi. While the leaves themselves aren’t edible, they act to preserve the sushi for days without refrigeration. This version contains mackerel and vinegar-soaked rice. The sushi was sold in limited quantities at Nara Centennial Hall, the venue of Kyary’s June 5 concert.

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only starting June 3. Support Japanese businesses and pick one up while you can!

  • Kyary Pamyu Pamyu Collaborates with Osaka’s Tsutenkaku Tower for LOCAL POWER JAPAN Project

    03.June.2022 | MUSIC / SPOT

    In conjunction with Kyary Pamyu Pamyu’s current 10th anniversary nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. At each stop, Kyary collaborates with a local company or landmark to help bring more attention to smaller regions and businesses. The details of the artist’s collaboration project in Osaka have been revealed ahead of the artist’s performance there on June 4. 

    Kyary will be collaborating with the Tsutenkaku Tower, a symbol of Osaka that has stood tall in the Shinsekai district of Naniwa-ku since 1956. The special collaboration logo was inspired by Kyary’s 2021 dance track Dodonpa, which was recently performed during the artist’s incredibly successful set at Coachella 2022.

    Tsutenkaku has been appearing in the news often during 2022 following the installation of the Tower Slider, a see-through slide taking guests from 60 meters up to ground level as they marvel at the city views.

     

     

     

    The collaboration product is a special Tsutenkaku and LOCAL POWER JAPAN Project ticket featuring the new logo. The back of each ticket is printed with the phrase “From Osaka, let’s energize Japan!’ written in Kyary’s own handwriting. Collaboration tickets will be available for purchase from June 4 until June 19 at the Tsutenkaku Ticket Counter and Tsutenkaku Online Shop. Limited quantities will also be available at Fenice Sacay, the venue of Kyary’s Osaka concert on June 4. 

     

    A collaborative T-shirt is also on sale featuring the new Tsutenkaku logo and the singer’s 10th-anniversary logo. It will be available on the LOCAL POWER JAPAN Project online store from June 4 until July 17. 

     

    Come transmit energy to all of Japan while enjoying a trip to Tsutenkaku Tower in Osaka as part of Kyary’s incredible initiative!

  • Kyary Pamyu Pamyu Visits Iwashita New Ginger Museum in Tochigi Prefecture

    02.June.2022 | MUSIC / SPOT

    Iwashita Foods, a staple in Tochigi Prefecture for over 123 years, has teamed up with Kyary Pamyu Pamyu’s LOCAL POWER JAPAN Project! The project was launched to energize Japan through the appeal of regional towns and cities, and the singer is teaming up with the company known widely throughout the region for its ginger. Along with a selection of collaboration goods, a meet-and-greet will be held at the Iwashita New Ginger Museum in Tochigi City! Guests will be able to meet the popular mascot character Iwashika-chan in a new Kyary-inspired outfit. 


    The LOCAL POWER JAPAN PROJECT aims to bring attention and support to local industries and to inspire more tourism to rural areas that were hit hard by the pandemic. Kyary hopes to enliven local communities by collaborating with companies that have roots in the rural locations she is visiting on her current national tour. 

     

    On January 16, 2022, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE.’ The 30 stops on the new tour include many that Kyary has not visited before, and were chosen based on the singer’s desire to perform for fans who may not typically be able to attend one of her shows.

     

    The collaboration logos created for the project were inspired by Kyary’s past releases while also keeping the spirit of the original company intact. T-shirts featuring these collaborative logos are available for a limited time, and a portion of the proceeds are given back to fund local development and social programs.

    On May 21, Kyary Pamyu Pamyu stopped by the Iwashita Fresh Ginger Museum on the way to her Tochigi concert. The singer was given a tour of the facility by Iwashita Foods president Kazunori Iwashita. A video of Kyary’s visit to the museum will be posted to YouTube soon!

     

    The mascot character of Iwashita New Ginger, Iwashika-chan, appeared at Kyary’s Tochigi concert held at Tochigi Prefectural Cultural Center in Utsunomiya on May 21, 2022. The adorable deer danced along with Kyary as Tsukematsukeru played to huge fanfare. 

     

    Iwashita New Ginger goods inspired by Kyary Pamyu Pamyu are now on sale at the Iwashita New Ginger Museum and the Iwashita New Ginger Online Shop until June 20. There are limited quantities of T-shirts and other merchandise not available anywhere else, so don’t miss out!

     

    The Iwashita New Ginger Museum holds meet-and-greets with its mascot character Iwashika-chan every Saturday and Sunday, as well as on holidays. Typically, the deer appears in seasonal outfits, but during a few appearances in June, she’ll appear in a special Kyary-inspired costume!

  • Kyary Pamyu Pamyu Collaborates with Kochi Prefecture’s Katsurahama Aquarium for LOCAL POWER JAPAN Project

    01.June.2022 | MUSIC / SPOT

    Kyary Pamyu Pamyu concluded her tour stop in Kochi on May 29, and as expected, the singer has announced another collaboration with a local business as part of the LOCAL POWER JAPAN Project! Launched to energize Japan through the appeal of regional towns and cities, the project has received both domestic and global attention. 

    In Kochi Prefecture, Kyary is collaborating with the Katsurahama Aquarium! Located on the water at Kochi’s famous Katsurahama Beach park, the location is filled with Kochi flare and remains a valuable and beloved place to local residents. The building has long been popular as a museum and has been both a tourist attraction and a local hangout for decades. Known affectionately by locals as ‘Hamasui,’ the 99-year-old structure has often been a hot topic for its unique advertising strategy, with Hamasui Twitter posts going viral and making their way to late-night TV programs.

     

    For the collaboration, the aquarium’s cute creepy-crawly mascot Otodo-chan has been transformed as an homage to Kyary’s music video for PONPONPON released in 2011. 

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only starting May 27!

  • Kyary Pamyu Pamyu Collaborates with Famous Poeme Sweets in Ehime Prefecture

    31.May.2022 | MUSIC / SPOT

    Kyary Pamyu Pamyu made waves with music lovers around the world last month when she performed at Coachella, one of the largest and most famous music festivals on Earth. On May 28, Kyary will perform in Ehime, and the artist has released details about another collaboration as part of the LOCAL POWER JAPAN Project, launched to energize Japan through the appeal of regional towns and cities.

    In Ehime Prefecture, Kyary is teaming up with Poeme, a famous sweets shop in Setouchi close to the Seto Inland Sea. The shop itself opened in 1950 with a different name and quickly became popular for its Butter Manju. The buns, baked in a buttery biscuit dough with red bean paste, were an extravagant confectionary at the time. In the late 1950s, a friend of the founder Okada Kazutarou tasted the Butter Manju and said “This is a poem,” hence the current name of the location. After 76 years, the name of the shop still reflects Poeme’s mission that has been present since the company’s founding just after WWII. 

     

    The collaboration logo for the project was inspired by Kyary’s 2018 album Japamyu, which was released after four successful overseas tours. The album cemented the artist as one of Japan’s top talents, and the logo combines Poeme with Japamyu to make Poemyu.

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is only available until June 8 on the official LOCAL POWER JAPAN Project website.

  • Nike’s Newest Sneakers Coming to atmos pink Locations, New Visual Featuring bala. Unveiled

    27.May.2022 | FASHION

    Nike’s newest sneakers, the ‘W AIR MAX 90 FUTURA,’ will be available at atmos pink locations nationwide starting May 28, 2022.

    The W AIR MAX 90 FUTURA is an easy-to-wear sneaker combining classic Nike style and an updated patchwork design in a number of colors. Heavily inspired by Tokyo streetwear, the newest visual for the sneakers feature the up-and-coming artist group bala. Brought together by ASOBISYSTEM, the group includes creative director OWNCEAN from the duo UNA+MATCHA, who is also active as a DJ and model. The five female members of the group are known for their modern style and freedom of expression. For those interested, a new interview with bala. is available only on the official atmos pink Instagram page.

     

    bala.

    In 2022, the new project bala. was launched to gather artists and creators presenting cutting-edge music, fashion, and art from Japan to the rest of the world. bala. will link with the global music scene and present fans with an honest vision of Tokyo culture. The project aims to be a collective of artists that connects both underground and overground cultures, pop and alternative genres, and Japan and Asia with the world. The collective is led by MANON, an iconic presence in the Japanese rap scene; ASA Wu, a trilingual singer from Taiwan; SUNNY ONLY1, a Gen-Z alternative pop singer and model; and a creative crew called  ‘KissGelz’ (MANON, Dan, Kayno). They will create a new cultural hub under the bala. umbrella. 

  • Atarashii Gakko! to Perform at 88Rising’s Head in the Clouds Music Festival in LA for Second Consecutive Year

    27.May.2022 | MUSIC

    After performing at the Head in the Clouds music festival last November, four-member vocal-dance group Atarashii Gakko! has been invited to perform again in 2022! The festival, organized by 88Rising, will take place in Pasadena, CA on August 20 and 21. 

    Last January, Atarashii Gakko! debuted globally as a part of 88Rising, a label promoting Asian music and culture throughout the American music scene. During Coachella 2022, Utada Hikaru performed on the 88Rising stage!


    At last year’s Head in the Clouds festival, Atarashii Gakko! performed for an audience of 25,000. Even though most of the audience didn’t speak Japanese, they didn’t hesitate to cheer and jump along with the music! The group has released a number of catchy new tracks since last year’s festival, so fans should look forward to some crazy new content on stage in 2022.


    On May 24, Atarashii Gakko! released Pineapple Kryptonite (Yohji Igarashi Remix). The catchy new track made an appearance at the group’s recent solo concert at Zepp DiverCity on May 20.

     

    Keep an eye on Atarashii Gakko! as they continue to take over the world!

     

    Atarashii Gakko! Profile

    A four-member dance-vocal unit known for the member’s individuality and freedom. 

    The group’s full name is ‘Atarashii Gakko no Leaders (New School Leaders).’

    Each of their explosive live performances has been choreographed by the members themselves. Their powerful dance moves are hotter than daikon radish in oden, and the group made its world debut in 2021 as a part of 88Rising, a music label promoting Asian acts and culture to the world. 

    Atarashii Gakko! has over 3.9 million TikTok followers to date. 

    As they continue to grow their fanbase, the incredibly talented girls have received a number of offers to expand their activities.

     

    Concert Photo: codyburkhardt

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