Welcome to Japan’s Most Kawaii New Spot, KAWAII MONSTER CAFE HARAJUKU

07.October.2015 | FOOD / SPOT

Harajuku has earned a reputation globally for being the center of all things kawaii, the neighborhood’s cuteness spread worldwide via fashion designers and pop stars such as Kyary Pamyu Pamyu. The recently opened Kawaii Monster Cafe isn’t content to just remind visitors of the area’s status, however.

This spot wants to go beyond the already established tropes kawaii, and be something all its colorful own…and then share that with the world.

Opened in August, KAWAII MONSTER CAFE HARAJUKU looms five stories over the always-bustling Meiji-Dori street in Harajuku. Sebastian Masuda, a long-time champion of the neighborhood and one of the key architects of kawaii culture today, designed the cafe. Part of his idea for the venue is to represent kawaii physically in a space, though he isn’t simply recreating the colorful chaos found at his store 6%DOKIDOKI or in one of the videos he directed for Kyary Pamyu Pamyu. This is Japanese cuteness evolved.

The cafe envisions Harajuku as a monster of sorts, “engulfing the world’s most trendiest fashions and cultures.” Visitors first choose where they want to sit, selecting from four rooms — more on those in a second — and then they enter the belly of the beast. Quite literally, as a red carpet acting as the creature’s tongue guides customers inside.

Once in, brace for visual overstimulation. There is a lot to take in, though odds are the cafe’s centerpiece Sweets-Go-Round will most likely grab the most immediate attention. A Masuda creation, this sweets-inspired merry-go-round is great for photos, but is hardly the only standout spot around.

KAWAII MONSTER CAFE boasts four themed areas where visitors can sit — the colorful, fungi-themed Mushroom Disco, the Milk Stand corner featuring three giant animal heads sipping the titular beverage, the laboratory-inspired Bar Experiment and the sugar-overload Mel-Tea Room sporting melting ice-cream walls and biggie-sized macaroons. Customers can walk around and explore all these zones, but can only sit in one (the Mushroom Disco and Milk Stand, featuring booths with very high walls, offer a bit more privacy than the other two spots). Although they aren’t always there, chances are high customers will be escorted to their seat by one of KAWAII MONSTER CAFE’s “Monster Girls,” a quintet of women wearing Harajuku-appropriate clothes.

The place might be a feast for the eyes, but don’t forget that it is still a cafe, offering up food and drinks as colorful as any of the decor. The menu comes as an iPad cased in an oversized cake, and there are a lot of options to take in. Food choices tend towards shareable dishes that appear to have been dunked in a rainbow – KAWAII MONSTER CAFE’s most popular offering thus far is the Colorful Rainbow Pasta, featuring multi-colored noodles and a variety of colorful sauces to dip them in – plated like a painter’s palette.

 

Customers can also select from sandwiches, salads and various finger foods. Though, from this American writer’s perspective, the most surprising — (and welcome!) addition was a fried chicken and waffles plate. Dessert, fittingly, is every bit as rainbow bright. The biggest option might not have the tastiest sounding name – the Colorful Poison Parfait – but it definitely looks delicious. And intimidating, as it is a towering creation loaded with various flavors of ice cream, cake and fruits. If you aren’t ready to tackle that, there are plenty of other options coming in shades from all over the color spectrum, ranging from popcorn to ice-cream slathered pancakes.

On the drink front, the cafe sells a good variety of fruit-centric beverages. Dubbed Fruity Heavenly and served in a nice-sized jar-shaped glass, these feature flavors such as “mango” and “real fruits” (not to say the mangoes aren’t real, the latter is more of a mix featuring strawberries and various citrus offerings). They also have several signature cocktails — owing to the Bar Experiment area’s theme, they come in “non-druggy” (non-alcoholic) and “druggy” (alcoholic) form, and include the Experiment, featuring two test tubes of liquid one can add to the central glass of liquor – who knows what will happen, see the name! – and the Noctilucent, featuring a rainbow-sprinkle rim.

Worth squeezing in: KAWAII MONSTER CAFE features a point card system, allowing those who come frequently to earn special privileges other can not. These include discounts and the ability to make a reservation (non-card holders just have to show up and hope there isn’t a long line), yet the top card grants the holder access to a special VIP room hidden away from the other four zones. To add a bit of intrigue to the system, I’ll just say the room is extremely pink, cozy and offers one of the best views of the Tokyo skyline I’ve ever seen. Start earning those points.)

In the near future, KAWAII MONSTER CAFE aims to incorporate a special dinner menu, along with a nightly show that customers can watch while munching on technicolor pasta. Yet at the moment, it offers up one of the more unique dining experiences in Tokyo…and Harajuku. If your definition of kawaii ends at mismatched clothes and the “PonPonPon” video, prepare to have your idea of the word expand in a thousand directions after a visit here.

 

■Information

KAWAII MONSTER CAFE HARAJUKU

Address: 4th floor, YM Square Building, 4-31-10, Jingumae, Shibuya, Tokyo.

Opening hours: Weekdays & Saturdays: Lunch/ 11:30〜16:30(Last entries: 15:30 Last orders: 16:00 – 90 minute seating period)

Dinner: 18:00 〜 22:30(Last orders: 22:00)

Sundays & national holidays: 11:00 〜 20:00 (Last orders: 19:30)

※ During peak times it is possible that seating time period will be increased to 2 hours

No closing days

TEL:03-5413-6142

URL:http://kawaiimonster.jp

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  • Rainbow sweets are now trending. As well as being very popular overseas, a large variety of shops that sell rainbow sweets have also been opening in Japan. Today we’ll be looking at rainbow sweets that you can eat in Tokyo! The impact of their vivid colours makes them perfect for an Instagram shot!

     

     

    LE SHINER (Takeshita Street, Harajuku)

    This shop has appeared many times on TV for its Instagram-worthy aesthetics. The pink bear is a real eye-catcher! The exterior is also cute ♡

     

    LE SHINER レインボーアイスクリーム

    The shop’s speciality is the rainbow soft serve ice cream. Colourful rainbow ice cream spirals around the base of pink ice cream.

     

     

    Their colourful menu also includes rainbow cake sticks, rainbow sandwiches and much more!

     

    Further information: https://www.moshimoshi-nippon.jp/ja/93444

     

    ◼︎Information

    LE SHINER (レ・シヤナー)

    Address: COXY176 Building 1st floor, 1-7-10, Jingumae, Shibuya, Tokyo

    Opening hours: Weekdays – 11:00 — 18:00 / Weekends & national holidays – 10:30 — 19:00

    Access: 3-minute walk from Harajuku station Takeshita Street exit (JR Yamanote line)/ 4-minute walk from the 5th exit of Meiji-Jingumae Station (Tokyo Metro Chiyoda line)

    TEL:070-1361-8686

     

     

     

    Totti Candy Factory (Takeshita Street, Harajuku)

     

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    Totti Candy Factory has cute petit cakes, cotton candy and much more. There must be so many people who have tried this! Whatever you may have heard about this place, their showstopper is definitely the huge colourful cotton candy!

    Totti Candy Factory

    If you’re looking for a present or souvenir, we recommend you get one in a cup!

     

    ◼︎Information

    Totti Candy Factory

    Address: RYU Apartment 2nd floor, 1-16-5, Jingumae, Shibuya, Tokyo

    Opening hours: Weekdays – 11:00 — 20:00

    Weekends & national holidays: 10:00 — 20:00

    Access: 3-minute walk from Harajuku station Takeshita Exit (JR Yamanote line)

    TEL:03-3403-7007

    URL: http://www.totticandy.com/

     

     

     

    KAWAII MONSTER CAFE, HARAJUKU

    The KAWAII MONSTER CAFE is a new famous spot in Harajuku that has attracted many from all over the world.

     

    KAWAII MONSTER CAFE HARAJUKU カラフルポイズンパフェ

    One of their specialities is the colourful poison parfait, which is a photogenic masterpiece that is topped with ice cream, fruit, and even a piece of roll cake.

     

    KAWAII MONSTAR CAFE

    There are even rainbow cakes, rainbow pasta dishes, and much more!

     

    Further information: https://www.moshimoshi-nippon.jp/ja/64096

     

    ◼︎Information

    KAWAII MONSTER CAFE(カワイイモンスターカフェ)

    Address: YM Square 4th floor, 4-31-10, Jingumae, Shibuya, Tokyo

    Opening hours: Lunch: 11.30 — 16:30 (last orders: 16:00 ), dinner: 18:00 — 22:30 (last orders: 22:00) (Monday — Saturday and the day before national holidays

    ※ 90-minute seating slots, last entry: 15:30

    Sundays & national holidays 11:00 — 20:00(Last orders: 19:30)

    No regular closing days. It is possible that customers will not be allowed to enter the cafe when certain events take place.

    Access: 1-minute walk from the 5th exit of Meiji-Jingumae station (Subway)/ 5-minute walk from JR Harajuku station Omotesandō exit

    TEL: 03-5413-6142 ※It is possible to make reservations(Excluding Weekends and national holidays)

    URL:http://kawaiimonster.jp/day/pc/

     

     

     

    LOLA’S Cupcakes (Roppongi, Harajuku)

     

    It is possible to say that LOLA’S Cupcakes are the instigators for the rainbow sweets trend. Their cupcakes may be famous, but their rainbow cakes are also a popular choice!

     

    Seven different colour layers of cake are sandwiched together with buttercream.

     

    ◼︎Information

    LOLA’S Cupcakes

     

    Harajuku

    Address: Cascade, 2nd floor, 1-10-37, Jingumae, Shibuya, Tokyo

    Opening hours: 11:00 — 20:00

    Access: 2-minute walk from 3rd exit Meiji-Jingumae station (Tokyo Metro Fukutoshin line/ Chiyoda line), 2-minute walk from Harajuku station Omotesando exit (JR Yamanote line)

    TEL:03-6447-1127

     

    Roppongi

    Address: Roppongi Hills Metro Hut floor B1, 6-4-1, Roppongi, Minato, Tokyo

    Opening hours: 11:00 — 21:00

    Access: Direct access from the concourse of Roppongi station (Tokyo Metro Hibiya line), 4-minute walk from Roppongi station (Toei Ōedo Line)

    TEL:03-3475-1127

     

    URL:http://lolascupcakes.co.jp/Default.aspx

     

     

     

    A WORKS (Gakugei-daigaku Station)

     

    Haruka Uminoさん(@umiharu428)がシェアした投稿

    What makes this cafe appear so Instagram-worthy is its resemblance to a traditional Japanse-style house. In this popular cafe, all the cakes are made by hand. Sales end once all the cakes are gone.

     

    ☺︎ n a g i ☺︎さん(@i_am___nagi)がシェアした投稿

    This place has more to offer than just a rainbow-coloured cheesecake — there are also unicorn cakes, Cheshire cat cakes and much more ♡

     

    ◼︎Information

    Address: 3-3-7, Takaban, Mguro, Tokyo

    Opening hours: Monday, Tuesday Friday & Sunday:  11:30 — 22:00

    Thursdays:  11:30 — 16.00

    Saturdays:  11:30 — 23:00(Last orders: 22:00)

    Regular closing days: Wednesdays

    Access: 2-minute walk from Gakugei-daigaku Station (Toyoko line)

    TEL:050-5570-3475

    URL:http://aworks.m-cobo.com/menu.html

     

     

     

    NEW NEW YORK CLUB (Azabu-Jūban/ Jiyūgaoka station)

     

    @ab_fried.shrimpがシェアした投稿

    This shop was built for those who want to experience and taste New York culture in a New York atmosphere. Their signature treat is the rainbow-coloured bagel. However, they are only available on the weekends!

     

    ◼︎Information

    NEW NEW YORK CLUB

     

    Azabu-Jūban

    Address: 3-8-5, Azabu-Jūban, Minato, Tokyo

    Opening hours: 9:00 — 18:00 (Sales will end once all have been sold)

    No regular closing days

    Access: 3-minute walk from the A1 exit of Azabu-Jūban station (Tokyo Metro Namboku line)

    TEL:03-6873-1537

    Jiyūgaoka

    Address: TF 2-15-14, MidorigaokaMeguro, Tokyo 

    Opening hours: 11:30 — 20:00

    Regular closing days: Tuesday

    Access: 5-minute walk from Jiyūgaoka station

    TEL:03-6459-5669

     

    URL:http://newnewyorkclub.com/

     

     

    What are you waiting for? Get your hands on some rainbow sweets!

     
  • 7 Popular Ice Cream Shops in Harajuku

    17.February.2018 | FOOD

    Over at the MOSHI MOSHI BOX, Harajuku’s tourist information center, we are always asked about ice cream and soft cream shops. These cute and Instagrammable shops are currently experiencing a huge boom with the younger generation!

     

    Here are 7 popular ice cream and soft cream shops that you can visit during your trip to Harajuku.

     

    Eddy’s Ice Cream

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    Located in Ura-Harajuku, Eddy’s Ice Cream completely is pasted in pink and white. Wherever you turn to look, you’re going to want to take a photo. The grand menu of Eddy’s Ice Cream, where the toppings are already chosen, is super popular, but you can also customise to your liking – there are 10 cones and 3 soft creams to choose from as well as 13 different toppings. The most popular item on the menu is the “Unicorn” (¥1,200), a magical delight wrapped in pastel coloured cotton candy and milk soft cream. This one promises a new kind of sensation for the taste buds!

     

    Full Details: http://www.moshimoshi-nippon.jp/55526/2

     

    ■Information

    Eddy’s Ice Cream
    Address: Eddy’s Ice Cream 1F, 4 Chome-26-28 Jingumae, Shibuya, Tokyo (住所:東京都渋谷区 神宮前4-26-28 1F)
    Opening Hours: 11:00-20:00
    Closed: No fixed holidays
    TEL: 03-6438-9742
    Access: 10 minutes’ walk from Harajuku Station via the JR Line / 8 minutes’ walk from Meiji Jingumae Station via Tokyo Metro
    Official Homepage: http://eddysicecream.jp/

     

    Roll Ice Cream Factory

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    This unique rolled ice cream is mixed together with liquid ice cream and other ingredients on a cool plate. You can order from the regular menu or customise your own. The shop’s recommendation is the “Cookie Monster”! Not only can you take great pictures of the finished ice cream piece itself, but also the process as it is made in front of you.

     

    Full Details: http://www.moshimoshi-nippon.jp/57051

     

    ■Information
    ROLL ICE CREAM FACTORY
    Address: Just harajuku 1st floor, 4-28-12 Jingumae, Shibuya-ku, Tokyo
    Phone Number: 03-3470-0227
    Closing Dates: No scheduled holidays
    Open time: 10:00-21:00
    Official Homepage: http://rollicecreamfactory.com/

     

    Nanaya (Aoyama Branch)

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    Nanaya sells luxurious gelato made using matcha sourced from Fujieda in Shizuoka. It offers seven varying levels of matcha intensity – level 1 begins with a more moderately sweeter flavour, but as you progress up the scale to level 7 the flavour of the matcha becomes richer and deeper. The no. 7 gelato is the most popular item and claims to be the most matcha intense flavoured ice cream in the world. It uses matcha that received an award from the Minister of Agriculture, Forestry and Fisheries. It boasts a deeply rich and bitter matcha flavour inside which lies a hint of refreshing sweetness.

     

    Full Details: http://www.moshimoshi-nippon.jp/58538

     

    ■Information
    Nanaya Aoyama
    Address: Nanaya 1F, 2-7-12 Shibuya, Shibuya-ku, Tokyo
    Tel: 03-6427-9008
    Hours: 11:00〜19:00
    Closed: Tuesdays (but open on Tuesdays when it’s a national holiday)
    Website: http://nanaya-matcha.com

     

    Matcha Café Maiko

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    The same matcha – just imported from Hawaii! “MATCHA Stand MAIKO” has been in business in Hawaii since July 2016, and it has made its way to Omotesando in Japan. Matcha Café Maiko uses the highest quality matcha produced in “Harimaen,” a tea brand from Uji in Kyoto, aka the birthplace of Japanese tea. The matcha-flavored soft served ice cream of Matcha Café Maiko extracts the umami and texture of matcha to the fullest, meaning you can enjoy a matcha soft ice cream unlike any other!

     

    Full Details: http://www.moshimoshi-nippon.jp/47577

     

    ■Information

    “Matcha Café Maiko – Omotesando”
    Address: B1 of GYRE, 5-10-1, Jingumae, Shibuyaku, Tokyo
    Open: 11:00-20:00
    Website: http://www.matchacafe-maiko.jp/

    “MATCHA Stand MAIKO”
    Address: 2310 Kuhio Ave. #143 Honolulu, HI 96815
    TEL: (808) 369-8031
    Open: 11:30-21:00 ※Time in Hawaii
    Website: http://www.matchacafe-maiko.com/

     

    “Milk” – Fresh Cream Specialty Shop

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    When “Milk” opened in Shibuya it was a roaring success, bringing in 30,000 people in the first month. Fresh cream usually plays the supporting role of sitting on top of something like pancake, but “Milk” promotes it to the lead role by drawing out its flavour to the fullest. “Milk” serves a range of sweets with the fresh cream as the main acts, including “Milky Cream Chiffon Cake” (¥780), “Milky Soft Cream” (¥540), “Milky Soft Parfait” (¥780), and more. The shop is only open for a limited period, so don’t miss out.

     

    Full Details: http://www.moshimoshi-nippon.jp/54370

     

    ■Information

    “Milk” – Fresh Cream Specialty Shop (生クリーム専門店 ミルク)

    Popup Shop in Harajuku Justin
    Opening date: August 3rd ※Takeout available from August 10th
    Address: Harajuku JUSTIN Gingumae 3-25-18 Shibuya-ku Tokyo
    Open: 11:00-18:00(※JUSTIN’s normal business hour starts from 18:00)

    Takeout specialty shop in LUMINE EST Shinjuku
    Opening date: August 20th, 2017
    Address: LUMINE EST 1F Shinjuku 3-38-1 Shinjuku-ku Tokyo
    Open: 11:00-22:00 (10:30-21:30 on weekends and holidays)

    Official Website: http://www.opefac.com/milk/

     

    sorama

    sorama6

    Affogato (¥550), a definite recommendation to those people who find normal ice cream a tad bit boring. It’s made with rich wholesome ice cream that melts its way into strong coffee. Even people who aren’t adjusted to coffee can enjoy this one. What’s more is that “sorama” is a café situated away from the hustle and bustle of the busy streets of Harajuku where time flows calmer, allowing you to take a breather. It’s a place where you can enjoy more “grown-up” ice cream.

     

    Full Details: http://www.moshimoshi-nippon.jp/32960

     

    ■Information

    sorama gallery+coffee

    1-12-6 Dohi Bldg., Jingumae, Shibuya-ku, Tokyo

    TEL: 03-3423-2370

    OPEN: 9:30~11:00/12:00~19:00  (Closed: Mondays, Tuesdays, National Holidays)

    Homepage: http://sorama.tokyo/coffee/

     

    coisof(コイソフ)

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    Ice cream and dairy specialists “Morinaga Milk Industry” teamed up with “GOMAYA KUKI,” a store specialising in sesame ice cream, to open the soft serve ice cream shop “coisof.” Their sesame ice creams strive to stand superior to ice creams all over the world and are topped with colourful “oiri,” a traditional candy from Kagawa prefecture that brings good luck. Once you have one you won’t be able to stop!

     

    Full Details: http://www.moshimoshi-nippon.jp/54778

     

    ■Information

    Coisof (コイソフ)

    Address:OZ Harajuku Building 1st floor, 1-8-24, Jingu-mae, Shibuya, Tokyo

    Open: 10:00-20;00

    Telephone number: 070-1185-1309

     

    【Select Menu Items】

    ・Coi soft (white) ¥600 (tax included)

    ・Coi soft (mix) ¥600 (tax included)

    ・Coi soft (black) ¥600 (tax included)

     

    GOMAYA KUKI Website: http://gomayakuki.jp/

     

    Harajuku – the home of the “kawaii” culture. Know you know some of its most photogenic ice cream shops. So what are you waiting for? Have your fill♡

     

    ーーー

    Writer: Ellie

  • A “zoo” beside a Harajuku Denki Shokai ?! An ice cream store, “Dobutsuen” which use the motifs of animals was opened

    03.October.2017 | FOOD / SPOT

    “Dobutsuen” which sells cute animal-shaped ice cream under the theme of  “the smallest zoo of the world” was opened on the 23rd of September.

    Each item is 500 yen! Below are the items which are suitable to be uploaded on your SNS.

    05

    Buta (strawberry) Buhtaro (5oo yen / tax included)

    04

    Panda (cookie and cream) Runrun (5oo yen / tax included)

    02

    Zou (soda) Umeko (5oo yen / tax included)

    03

    Koara (Vanilla) Ocean Hiroko (5oo yen / tax included)

    06

    Tora (blueberry cheese cake) Eijikun (5oo yen / tax included)

    3 Biki no Kobuta (random flavor) (1,000 yen / tax included)

     

    Why not try these cute animal-shaped ice creams after drinking Denkyu Soda.

     

    ■Information

    Dobutsuen

    Address: 150-0001, B1F 3-20-10, Jingumae, Shibuyaku, Tokyo

    TEL: 03-6434-5074

    Business hours: 11:00 to 19:00

    URL:https://twitter.com/__doubutsuenn

     

RELATED ENTRIES

  • Harajuku-based Brand KAWAII MONSTER CAFE Opens a Traveling Shop, Halloween Pop-Up Shop Opens in Harajuku

    19.October.2023 | FASHION / FOOD / SPOT

    The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.

     

    KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.

     

    The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.

     

    ■FOOD & DRINK

    During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.

     

    The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.

    <10/19~10/22 Exclusive Menu>
    Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
    Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO

     

    <10/26~10/31 Exclusive Menu>
    Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
    French Fries with Monster Dip: ¥700 (Tax Included)

    Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]

     

    ■GOODS

    New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!

     

    In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.

     

    ■EXPERIENCE

    During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

    ■PHOTO SPOT

    At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.

    Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

  • 【KAWAII LAB.】IDOLATER Releases New Single ‘Aimai Silhouette’

    12.June.2023 | MUSIC

    On May 31, the idol group IDOLATER released its 11th single, Aimai Silhouette.

     

    Unlike the group’s more mature love songs released in the past, this new track is packed with cuteness and a fresh sound.

  • 【KAWAII LAB.】IDOLATER Releases New Single ‘Before the endroll’

    01.May.2023 | MUSIC

    IDOLATER, the idol group from KAWAII LAB., released their new single, Before the endroll.

     

    IDOLATER is celebrating their 4th anniversary since their debut as a group. The group has been active as a five-member group consisting of Yukino Fushiki, Ayu Okuda, and Kurumi Tsukishiro, with the addition of Ririka Satsuki and Fuka Oishi, since April 2022.

    This song is a powerful declaration of their determination to continue advancing towards the future, expressing the various emotions they have accumulated so far as their driving force, including the loneliness and frustration that they have shouldered while running as idols, as well as their gratitude towards those who have supported them.

     

  • City Pop TOKYO Collaborates with Idol Group FRUITS ZIPPER to Produce Member-Inspired Legendary NFTs

    18.April.2023 | ANIME&GAME / FASHION

    The NFT project City Pop TOKYO is inspired, fittingly, by City Pop, a music genre from Japan that is immensely popular worldwide, particularly among Gen Z. Now, the project is collaborating with the incredibly popular idol group FRUITS ZIPPER!

     

    Starting at the end of April, Legendary NFTs inspired by the members of FRUITS ZIPPER will be released sequentially as part of the City Pop TOKYO NFT collection. These collaborative NFTs feature rare designs that are unique among the other characters in the City Pop TOKYO NFT collection and were drawn by Natsumi Sato, the illustrator who oversaw character design for the collection.

     

    This collaboration will commemorate the release of City Pop TOKYO’s main collection, which will be available starting at the end of April. City Pop TOKYO will allow both NFT holders and non-holders to participate in new character development through a series of Twitter posts after the main NFT collection is sold. Characters will level up by earning training points when they post on Twitter, which will also be reflected in their NFT properties. The final ranking will be based on level, and a subsequent audition will be held, with winners being invited to join ASOBISYSTEM as new talents.

     

    For this collaboration, the wildly popular FRUITS ZIPPER is sure to bring some new excitement to this incredible project.

  • FRUITS ZIPPER to Embark on First National Tour in September

    18.April.2023 | MUSIC

    Idol group FRUITS ZIPPER will embark on its first nationwide tour, FRUITS ZIPPER JAPAN TOUR 2023 -AUTUMN-, this September.

     

    FRUITS ZIPPER has been climbing to the top of the idol scene at a breakneck pace. Their first overseas solo performance in Taiwan was recently a huge success, and tickets for their first anniversary live shows at Toyosu PIT in Tokyo and Namba Hatch in Osaka in May sold out immediately after going on sale.

     

    The tour will begin with a concert in Osaka on September 3, followed by performances in Aichi, Fukuoka, Hiroshima, Hokkaido, and Kanagawa. Tickets for the presale lottery are now on sale for members of the KAWAII LAB fan club.

     

    FRUITS ZIPPER’s single Watashino Ichiban Kawaiitokoro, released last year, has inspired over 700 million related videos on TikTok, while the music video has been viewed over 10 million times. Keep an eye on their activities in the near future!

  • [Event Report] CANDY TUNE, the Newest Idol Group from KAWAII LAB, Holds Debut Performance, FRUITS ZIPPER and IDOLATER Also Take the Stage

    16.March.2023 | MUSIC

    On March 14, ASOBISYSTEM’s idol project KAWAII LAB. held a live event at Spotify O-EAST. The event, titled KAWAII LAB. SESSION ~CANDY TUNE~, saw the first-ever performance from CANDY TUNE, the newest idol group from KAWAII LAB, also known for creating the popular groups FRUITS ZIPPER and IDOLATER.

     

    KAWAII LAB. is a new project by ASOBISYSTEM created to introduce Japan’s growing idol culture to the world.

     

    FRUITS ZIPPER is one of the most talked-about idol groups in recent memory, with their solo concert shows selling out instantly and their song Watashi no Ichiban Kawaiitokoro pulling in over 690 million views on TikTok. KAWAII LAB also produces IDOLATER, a group known for exploring the boundary of music, fashion, and other unique aspects of culture through an idol perspective.

     

    In March, the seven-member idol group CANDY TUNE was announced. Its members include Rino Fukuyama, Mizuki Kirihara, Natsu Minami, Nanako Ogawa, Bibian Murakawa, Shizuka Miyano, and Kotomi Tachibana.

     

    Tickets for this show were completely sold out in advance. The packed venue was filled with excitement, with fans looking forward to the live performance far before the show started.

    To start, Misa Kimura, a model and talent who serves as the general producer of KAWAII LAB., appeared with FRUITS ZIPPER members Suzuka Chinzei and Runa Nakagawa. Despite the project only being active for one year, she seemed to be filled with incredible emotion at the addition of CANDY TUNE to the lineup, bringing the total number of idols signed to KAWAII LAB to 19.

     

    IDOLATER was the first to take the stage, called out by Misa Kimura herself. Dressed in fashionable light blue outfits, the girls immediately grabbed the fan’s hearts with their cool performance of Kesenai…before moving into Endless Summer, Vapor City, Kimi ni MuCHU♡XX, and Mahou no Kagi wo Te ni Iretara in quick succession. The girl’s potential was on full display as they played hit after hit.

     

    IDOLATER’s stylish and clean live performance ended with DIAMOND and Endroll wo Mukaeru Mae ni.

    When Misa reappeared on stage, she announced that IDOLATER would be holding its anniversary solo concert on April 22 at Spotify O-WEST. Member Fuka Oishi was delighted to be performing at the largest venue in IDOLATER’s history. “I’m so thrilled,” she said.

     

    FRUITS ZIPPER took to the stage next, and the venue was immediately illuminated with colorful penlights. The members were greeted with loud applause as the starting track began to play.

     

    The group performed RADIO GALAXY first, and the audience’s enthusiasm was palpable as the songs jumped between various genres like a roller coaster ride, from EDM and hip-hop to idol pop and mellow tunes. Continuing into Sekai wa Kimikara Hajimaru, the sweet love song made the audience swoon as they heard the girl’s incredible vocals.

     

    Suzuka Chinzei also congratulated CANDY TUNE on its debut during the MC portion of the performance. FRUITS ZIPPER also promised to keep the stage lively until it was their turn to perform at their own debut show.

     

    The group then performed Happy Chocolate, a popular song currently trending on TikTok. Their comical and cute choreography spread into the audience where fans mimicked their moves, making it a truly sweet and memorable moment.

     

    As the girls began performing the fast-paced song Kanpeki Shugide☆, the mood in the venue took a turn, and things became much more lively. As expected, the group performed the massively-popular track Watashino Ichiban Kawaiitokoro as the finale, and just as Suzuka promised, the audience was all warmed up for CANDY TUNE to finally take the stage!

     

    Just as was the case with IDOLATER, another major announcement was made during the MC portion. The first KAWAII LAB Official Fan Club event for FRUITS ZIPPER was announced to take place on April 10 at Shirokane Takanawa SELENE b2. The group’s first live show was originally scheduled to take place at this venue on April 10 last year, but it was postponed due to the pandemic.

    Finally, it was time for the new group CANDY TUNE to appear. Misa Kimura took to the stage first “I’m so nervous,” she said to the audience. “Can we get some cheers?”

     

    The fans erupted with loud applause, and soon after, the seven members of the group–Rino Fukuyama, Mizuki Kirihara, Natsu Minami, Nanako Ogawa, Bibian Murakawa, Shizuka Miyano, and Kotomi Tachibana–took their first steps onto the stage, ready to share the wonders of Harajuku with the world.

     

    Dressed in colorful outfits, they first performed hanamaru, a song written to cheer up anyone who listens to it. The girls were clearly a little nervous, but they danced as hard as they could, obviously doing their very best. As the song blended into Kiss Me Patissier, the audience erupted–it was hard to believe that this was the first time that the song had ever been performed live. The song is one of the most popular tracks from the group’s first album, and its flirty lyrics immediately melted fans’ hearts.

    During the MC, Murakawa, a former HKT48 member and veteran idol, spoke to the fans. “Isn’t this venue too full,” she said with a laugh. Each girl introduced herself, offering some insight into why they had become idols and what they hoped to achieve going forward. It seemed that their time chatting had cut through the tension, and they performed Nanairo Prologue in high spirits. As if in sync with the members, the fans’ voltage also rose to a fever pitch, and following the performance of Mikan na Seishun, the audience exploded with thunderous applause.
    After all four songs from the group’s first album had been performed, it was revealed that, like the senior groups in KAWAII LAB, CANDY TUNE also had a surprise to reveal. On the big screen, it was announced that CANDY TUNE’s first solo live performance would be held at Spotify O-WEST on June 27. The members immediately shouted with joy.

     

    “Aren’t you full yet,” Murakawa asked the audience, before announcing one more song.

     

    CANDY TUNE performed hanamaru again, but unlike the first time, a music video produced in secret for the occasion played on the screen. Sounds of surprise and excitement immediately erupted from those in the audience.

     

    The audience’s voltage was at its highest during this performance, which was synchronized with the music video featuring the members in cute cheerleader outfits and a picnic scene that their friendship with one other. Although it was their first time on stage together, the seven members showed as much poise and dignity as their seniors.

     

    At the end, each member shared a message with their fans. “I have a bad habit of second-guessing my own happiness. There have been so many times in my life when I wonder if I should be as happy as I am–but right now, I’m so incredibly overjoyed,” said Fukuyama.

     

    “I was so nervous before we got here,” said Kirihara. “But when I saw all of your faces, I knew from the bottom of my heart that I had made the right choice to become an idol!”

     

    “Even if I’m reborn, I hope to stand on this same stage again,” said Minami while crying.

     

    “I didn’t really feel like an idol until today, and I was so afraid to stand up here in front of a packed audience,” said Ogawa. “I never thought I’d be an idol,” echoed Tachibana. Both showed intense appreciation for the countless fans that had gathered at the venue.

     

    “I will always cherish this moment,” said Miyano. “I hope to make many more memories in the future!”

     

    “I never thought I could care for people so quickly after meeting them,” said Murakawa, shedding a few tears. “I have so much love and affection for everyone, and I want the seven of us to keep working hard to share Harajuku with the world. Standing here now, I know that we can become an idol group loved around the globe!”

     

    After each group had finished their performances, all 19 idols from all three KAWAII LAB groups stood on the same stage together.

    As a final surprise, Misa Kimura announced that KAWAII LAB. SESSION would be held on June 12 at Zepp Shinjuku, a venue scheduled to open in April. “I’m so excited that we get to perform at Zepp,” said FRUITS ZIPPER member Yui Sakurai.

     

    With excitement in the venue still building, the final performance and the long-awaited collaboration began. All 19 members formed a circle and began to perform FRUITS ZIPPER’s breakout hit Watashino Ichiban Kawaiitokoro. Fans in the audience were permitted to record during this part of the concert, and after the show concluded, countless videos were posted to social media sites.

     

    A project to shoot a TikTok video of Happy Chocolate with the audience also took place at the end of the event. FRUITS ZIPPER member Mana Manaka gave a brief explanation of the choreography before taking a video of the fans gathered at the venue. The night ended as the idols and fans danced together.

     

    KAWAII LAB is continuing to produce cutting-edge idols ready to be shared with the world. With the addition of CANDY TUNE, the future is looking bright, and fans will want to watch out for what’s coming next.

    Text: Masatoshi Mayuzumi
    Photo: Shinsuke Hayashi / Miki Higashi

     

    ■Setlist

    [IDOLATER]
    Kesenai…(short ver.)
    Endless Summer
    Vapor City
    Kimi ni MuCHU♡XX
    Mahouno Kagiwo Teniiretara
    DIAMOND
    Endrollwo Mukaeru Maeni

     

    [FRUITS ZIPPER]
    RADIO GALAXY
    Sekaiwa Kimikara Hajimaru
    Happy Chocolate
    Kanpeki Shugide☆
    Watashino Ichiban Kawaiitokoro

     

    [CANDY TUNE]
    hanamaru
    Kiss Me Patissier
    Nanairo Prologue
    Mikanna Seishun
    hanamaru (MV.ver)

     

    [KAWAII LAB.]
    Watashi no Ichiban Kawaiitokoro

  • HARAJUKU COLLECTIVE, a Collaboration Between Hot Topic & Studio Ghibli, Gets Pop-Up Store at Shinsaibashi PARCO

    09.March.2023 | FASHION / SPOT

    Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.

     

    HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.

     

    The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!

     

     

    Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747

  • CANDY TUNE Releases First Album ‘CANDY TUNE’

    09.March.2023 | MUSIC

    CANDY TUNE, the newest group from KAWAII LAB, released their first album on March 7. KAWAII LAB is continuing to introduce Japanese idol culture to fans around the world.

     

    The seven-member group is comprised of members Rino Fukuyama, Mizuki Kirihara, Natsu Minami, Nanako Ogawa, Bibian Murakawa, Shizuka Miyano, and Kotomi Tachibana. Just like candy, which comes in tons of different flavors and shapes, the members will bring their own unique personalities and quirks to their pop tunes as they carry on KAWAII LAB’s mission of sharing Harajuku style with the world.

     

    Two songs on the group’s first album CANDY TUNE were produced by Naoki Kubo and Suu, former members of SILENT SIREN–the sweet and playful Kiss Me Patissier and the inspiring song hanamaru. Hirotaka Hayakawa, who has produced hit songs for countless artists, also contributed. Nanairo Prologue tells the story of the seven members moving forward across a rainbow-colored bridge, andMikan na Seishun (Unfinished Youth) has a fast-paced sound sure to be a hit with new fans. The group’s artist photo and the jacket art for the album were provided by Yuko Takayama (yenter).

     

    CANDY TUNE will hold its debut concert titled KAWAII LAB. SESSION ~CANDY TUNE~ on March 14 at Spotify O-EAST. To commemorate the special occasion, IDOLATER and FRUITS ZIPPER will also perform. The three groups will perform the FRUITS ZIPPER hit track Watashi no Ichiban Kawaiitokoro together during the event, and tickets are now on sale.

     

    Additionally, new interviews with the members and behind-the-scenes footage have been uploaded to CANDY TUNE’s official YouTube channel.

  • 【KAWAII LAB.】New Idol Group「CANDY TUNE」Debut Concert Planned for March 14 at Spotify O-EAST

    07.February.2023 | MUSIC

    A new idol group is coming in March 2023 from KAWAII LAB. , to promote Japan’s growing idol culture to the world.

     

    So far, four members have been announced ahead of the group’s debut concert. The group name and details of their debut concert have just been revealed!

     

    Following IDOLATER and FRUITS ZIPPER, the third idol group born from KAWAII LAB. has been announced as CANDY TUNE. The name is meant to evoke the image of both kindhearted girls and catchy melodies and harmonies.KAWAII LAB. will continue to focus on its concept of promoting Harajuku culture to the world.

     

    The four members announced so far are Mizuki Kirihara, Rino Fukuyama, Natsu Minami, and Nanako Ogawa. More members will be announced in the near future.

    Clockwise from top: Mizuki Kirihara, Nanako Ogawa, Rino Fukuyama, Natsu Minami

     

    CANDY TUNE’s debut concert titled KAWAII LAB. SESSION ~CANDY TUNE~ will be held on March 14 at Spotify O-EAST! IDOLATER and FRUITS ZIPPER, both created by KAWAII LAB., will also perform, with the members of CANDY TUNE performing on the same stage as their seniors for the first time.

  • FRUITS ZIPPER Valentine Pop-Up Shop to Open at Laforet Harajuku

    28.January.2023 | FASHION / SPOT

    Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

     

    FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

     

    ◆About the FRUITS ZIPPER Valentine Pop-Up Shop

    When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

     

    Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

    ◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

    Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

    ◆Member Appearance Planned on Valentine’s Day

    On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

     

    Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

     

    FRUITS ZIPPER Pop-Up Shop Exclusive Goods


    Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)


    Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)


    Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

  • Zipper Magazine’s 2022-2023 Winter Issue on Sale Now

    14.January.2023 | FASHION

    The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

     

    This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

     

    Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

    Standard Edition (Cover: Nagisa Saito)

    Another Edition (Cover: FRUITS ZIPPER)
  • Interview: MIOCHIN’s Kawaii Girl’s Guide to Tokyo

    15.December.2022 | FASHION / FEATURES

    Many visiting Tokyo in the future will want to find the most kawaii spots imaginable, and we know just the girl to serve as a guide! In today’s special interview, we chatted with MIOCHIN to share her recommendations. If you haven’t seen her colorful pop pics on TikTok and Instagram, you’ll want to jump into the MIONOSEKAI!

     

    Q. MIOCHIN, what store is a must-visit in Harajuku?

    “That would be SUGAR HIGH at Harajuku Alta! You can find colorful sweets and cute goods from all over the world. I always stop by when I have time because they have popular snacks I’ve seen on TikTok, tons of jewelry, and things I can use every day♪

    It’s also a really good spot for buying small souvenirs and gifts for people!★”

     

    Q. What store in Tokyo really embodies your personal worldview?

    “The minacute CONCEPT STORE at Ikebukuro Sunshine City. I’m actually the store’s producer!★

    Not only did I design this shop, but I’m also selling cute accessories in collaboration with minacute!!”

    “The store feels like a big toy box and it’s filled with so many items that kids would love. Not only that–you can find popular brands from around the world and tons of sparkle too★

    We also hold workshops and events on weekends, so please come visit!♪★”

     

    Q. What’s your go-to Kawaii Spot?

    (The HARAJUKU Room)

    “If you’re looking to surround yourself with everything cute, it’s all about MOSHI MOSHI ROOMS! Each room is perfect for snapping photos–I’ve visited so many times for parties and photo shoots★

    There are four rooms: DOSKOI, HARAJUKU, ORIGAMI, and SAKURA, and each has a uniquely cute interior♪ If you’re planning on staying the night in Harajuku, be sure to check it out!”

     

    Q. Where can the readers find cute clothes like the ones found in your wardrobe?

    (Skirt, Jacket: grapefruitmoon)

    “Check out grapefruitmoon, a vintage clothing store. They have so many neat items from the 60s to the 80s, and the designs and shapes are so unique. I’d recommend browsing their retro dresses and funky bottoms★Whether you’re into more monotone fashion or something more flashy and bright, you’ll find it!♪”

     

    Q. Where do you buy your makeup?

    “ANNA SUI. I just can’t get enough of the brand’s vision, and the cosmetics are really one-of-a-kind. Honestly, I buy most of them–I especially love the perfumes. I love the scents and the designs are just too damn cute! It’s my favorite collection.”

     

    Q. To wrap things up, do you have a message to readers coming to Japan in the future?

    “I’m so glad that so many people are interested in Japan. I post so many colorful things on social media and always want to share Japanese culture with the world!♪

    There are so many interesting places that you can only find here, and fascinating activities that you have to visit to enjoy!

    I hope you’ll come enjoy our food, fashion, and sightseeing spots. And don’t forget to shop for some kawaii goods!★

    And I hope that once you do, you’ll love Japan even more!”

     

    PROFILE: MIOCHIN

    Active as an illustrator, TikToker, and streamer, MIOCHIN is known for her colorful pop world MIONOSEKAI. She has fans young and old from around the world and often broadcasts on YouTube and TikTok, recently attracting attention for her duet videos on the latter. Her original videos focus on everything from makeup and art to impressions. 

    Instagram: https://www.instagram.com/dtdq2828/

    TikTok: https://www.tiktok.com/@mionosekai

    YouTube: https://www.youtube.com/channel/UCnyOak5Hd4WG0oLECz6L0Og

    Twitter: https://twitter.com/dtdq2828

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