Welcome to Japan’s Most Kawaii New Spot, KAWAII MONSTER CAFE HARAJUKU

07.October.2015 | FOOD / SPOT

Harajuku has earned a reputation globally for being the center of all things kawaii, the neighborhood’s cuteness spread worldwide via fashion designers and pop stars such as Kyary Pamyu Pamyu. The recently opened Kawaii Monster Cafe isn’t content to just remind visitors of the area’s status, however.

This spot wants to go beyond the already established tropes kawaii, and be something all its colorful own…and then share that with the world.

Opened in August, KAWAII MONSTER CAFE HARAJUKU looms five stories over the always-bustling Meiji-Dori street in Harajuku. Sebastian Masuda, a long-time champion of the neighborhood and one of the key architects of kawaii culture today, designed the cafe. Part of his idea for the venue is to represent kawaii physically in a space, though he isn’t simply recreating the colorful chaos found at his store 6%DOKIDOKI or in one of the videos he directed for Kyary Pamyu Pamyu. This is Japanese cuteness evolved.

The cafe envisions Harajuku as a monster of sorts, “engulfing the world’s most trendiest fashions and cultures.” Visitors first choose where they want to sit, selecting from four rooms — more on those in a second — and then they enter the belly of the beast. Quite literally, as a red carpet acting as the creature’s tongue guides customers inside.

Once in, brace for visual overstimulation. There is a lot to take in, though odds are the cafe’s centerpiece Sweets-Go-Round will most likely grab the most immediate attention. A Masuda creation, this sweets-inspired merry-go-round is great for photos, but is hardly the only standout spot around.

KAWAII MONSTER CAFE boasts four themed areas where visitors can sit — the colorful, fungi-themed Mushroom Disco, the Milk Stand corner featuring three giant animal heads sipping the titular beverage, the laboratory-inspired Bar Experiment and the sugar-overload Mel-Tea Room sporting melting ice-cream walls and biggie-sized macaroons. Customers can walk around and explore all these zones, but can only sit in one (the Mushroom Disco and Milk Stand, featuring booths with very high walls, offer a bit more privacy than the other two spots). Although they aren’t always there, chances are high customers will be escorted to their seat by one of KAWAII MONSTER CAFE’s “Monster Girls,” a quintet of women wearing Harajuku-appropriate clothes.

The place might be a feast for the eyes, but don’t forget that it is still a cafe, offering up food and drinks as colorful as any of the decor. The menu comes as an iPad cased in an oversized cake, and there are a lot of options to take in. Food choices tend towards shareable dishes that appear to have been dunked in a rainbow – KAWAII MONSTER CAFE’s most popular offering thus far is the Colorful Rainbow Pasta, featuring multi-colored noodles and a variety of colorful sauces to dip them in – plated like a painter’s palette.

 

Customers can also select from sandwiches, salads and various finger foods. Though, from this American writer’s perspective, the most surprising — (and welcome!) addition was a fried chicken and waffles plate. Dessert, fittingly, is every bit as rainbow bright. The biggest option might not have the tastiest sounding name – the Colorful Poison Parfait – but it definitely looks delicious. And intimidating, as it is a towering creation loaded with various flavors of ice cream, cake and fruits. If you aren’t ready to tackle that, there are plenty of other options coming in shades from all over the color spectrum, ranging from popcorn to ice-cream slathered pancakes.

On the drink front, the cafe sells a good variety of fruit-centric beverages. Dubbed Fruity Heavenly and served in a nice-sized jar-shaped glass, these feature flavors such as “mango” and “real fruits” (not to say the mangoes aren’t real, the latter is more of a mix featuring strawberries and various citrus offerings). They also have several signature cocktails — owing to the Bar Experiment area’s theme, they come in “non-druggy” (non-alcoholic) and “druggy” (alcoholic) form, and include the Experiment, featuring two test tubes of liquid one can add to the central glass of liquor – who knows what will happen, see the name! – and the Noctilucent, featuring a rainbow-sprinkle rim.

Worth squeezing in: KAWAII MONSTER CAFE features a point card system, allowing those who come frequently to earn special privileges other can not. These include discounts and the ability to make a reservation (non-card holders just have to show up and hope there isn’t a long line), yet the top card grants the holder access to a special VIP room hidden away from the other four zones. To add a bit of intrigue to the system, I’ll just say the room is extremely pink, cozy and offers one of the best views of the Tokyo skyline I’ve ever seen. Start earning those points.)

In the near future, KAWAII MONSTER CAFE aims to incorporate a special dinner menu, along with a nightly show that customers can watch while munching on technicolor pasta. Yet at the moment, it offers up one of the more unique dining experiences in Tokyo…and Harajuku. If your definition of kawaii ends at mismatched clothes and the “PonPonPon” video, prepare to have your idea of the word expand in a thousand directions after a visit here.

 

■Information

KAWAII MONSTER CAFE HARAJUKU

Address: 4th floor, YM Square Building, 4-31-10, Jingumae, Shibuya, Tokyo.

Opening hours: Weekdays & Saturdays: Lunch/ 11:30〜16:30(Last entries: 15:30 Last orders: 16:00 – 90 minute seating period)

Dinner: 18:00 〜 22:30(Last orders: 22:00)

Sundays & national holidays: 11:00 〜 20:00 (Last orders: 19:30)

※ During peak times it is possible that seating time period will be increased to 2 hours

No closing days

TEL:03-5413-6142

URL:http://kawaiimonster.jp

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  • Rainbow sweets are now trending. As well as being very popular overseas, a large variety of shops that sell rainbow sweets have also been opening in Japan. Today we’ll be looking at rainbow sweets that you can eat in Tokyo! The impact of their vivid colours makes them perfect for an Instagram shot!

     

     

    LE SHINER (Takeshita Street, Harajuku)

    This shop has appeared many times on TV for its Instagram-worthy aesthetics. The pink bear is a real eye-catcher! The exterior is also cute ♡

     

    LE SHINER レインボーアイスクリーム

    The shop’s speciality is the rainbow soft serve ice cream. Colourful rainbow ice cream spirals around the base of pink ice cream.

     

     

    Their colourful menu also includes rainbow cake sticks, rainbow sandwiches and much more!

     

    Further information: https://www.moshimoshi-nippon.jp/ja/93444

     

    ◼︎Information

    LE SHINER (レ・シヤナー)

    Address: COXY176 Building 1st floor, 1-7-10, Jingumae, Shibuya, Tokyo

    Opening hours: Weekdays – 11:00 — 18:00 / Weekends & national holidays – 10:30 — 19:00

    Access: 3-minute walk from Harajuku station Takeshita Street exit (JR Yamanote line)/ 4-minute walk from the 5th exit of Meiji-Jingumae Station (Tokyo Metro Chiyoda line)

    TEL:070-1361-8686

     

     

     

    Totti Candy Factory (Takeshita Street, Harajuku)

     

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    Totti Candy Factory has cute petit cakes, cotton candy and much more. There must be so many people who have tried this! Whatever you may have heard about this place, their showstopper is definitely the huge colourful cotton candy!

    Totti Candy Factory

    If you’re looking for a present or souvenir, we recommend you get one in a cup!

     

    ◼︎Information

    Totti Candy Factory

    Address: RYU Apartment 2nd floor, 1-16-5, Jingumae, Shibuya, Tokyo

    Opening hours: Weekdays – 11:00 — 20:00

    Weekends & national holidays: 10:00 — 20:00

    Access: 3-minute walk from Harajuku station Takeshita Exit (JR Yamanote line)

    TEL:03-3403-7007

    URL: http://www.totticandy.com/

     

     

     

    KAWAII MONSTER CAFE, HARAJUKU

    The KAWAII MONSTER CAFE is a new famous spot in Harajuku that has attracted many from all over the world.

     

    KAWAII MONSTER CAFE HARAJUKU カラフルポイズンパフェ

    One of their specialities is the colourful poison parfait, which is a photogenic masterpiece that is topped with ice cream, fruit, and even a piece of roll cake.

     

    KAWAII MONSTAR CAFE

    There are even rainbow cakes, rainbow pasta dishes, and much more!

     

    Further information: https://www.moshimoshi-nippon.jp/ja/64096

     

    ◼︎Information

    KAWAII MONSTER CAFE(カワイイモンスターカフェ)

    Address: YM Square 4th floor, 4-31-10, Jingumae, Shibuya, Tokyo

    Opening hours: Lunch: 11.30 — 16:30 (last orders: 16:00 ), dinner: 18:00 — 22:30 (last orders: 22:00) (Monday — Saturday and the day before national holidays

    ※ 90-minute seating slots, last entry: 15:30

    Sundays & national holidays 11:00 — 20:00(Last orders: 19:30)

    No regular closing days. It is possible that customers will not be allowed to enter the cafe when certain events take place.

    Access: 1-minute walk from the 5th exit of Meiji-Jingumae station (Subway)/ 5-minute walk from JR Harajuku station Omotesandō exit

    TEL: 03-5413-6142 ※It is possible to make reservations(Excluding Weekends and national holidays)

    URL:http://kawaiimonster.jp/day/pc/

     

     

     

    LOLA’S Cupcakes (Roppongi, Harajuku)

     

    It is possible to say that LOLA’S Cupcakes are the instigators for the rainbow sweets trend. Their cupcakes may be famous, but their rainbow cakes are also a popular choice!

     

    Seven different colour layers of cake are sandwiched together with buttercream.

     

    ◼︎Information

    LOLA’S Cupcakes

     

    Harajuku

    Address: Cascade, 2nd floor, 1-10-37, Jingumae, Shibuya, Tokyo

    Opening hours: 11:00 — 20:00

    Access: 2-minute walk from 3rd exit Meiji-Jingumae station (Tokyo Metro Fukutoshin line/ Chiyoda line), 2-minute walk from Harajuku station Omotesando exit (JR Yamanote line)

    TEL:03-6447-1127

     

    Roppongi

    Address: Roppongi Hills Metro Hut floor B1, 6-4-1, Roppongi, Minato, Tokyo

    Opening hours: 11:00 — 21:00

    Access: Direct access from the concourse of Roppongi station (Tokyo Metro Hibiya line), 4-minute walk from Roppongi station (Toei Ōedo Line)

    TEL:03-3475-1127

     

    URL:http://lolascupcakes.co.jp/Default.aspx

     

     

     

    A WORKS (Gakugei-daigaku Station)

     

    Haruka Uminoさん(@umiharu428)がシェアした投稿

    What makes this cafe appear so Instagram-worthy is its resemblance to a traditional Japanse-style house. In this popular cafe, all the cakes are made by hand. Sales end once all the cakes are gone.

     

    ☺︎ n a g i ☺︎さん(@i_am___nagi)がシェアした投稿

    This place has more to offer than just a rainbow-coloured cheesecake — there are also unicorn cakes, Cheshire cat cakes and much more ♡

     

    ◼︎Information

    Address: 3-3-7, Takaban, Mguro, Tokyo

    Opening hours: Monday, Tuesday Friday & Sunday:  11:30 — 22:00

    Thursdays:  11:30 — 16.00

    Saturdays:  11:30 — 23:00(Last orders: 22:00)

    Regular closing days: Wednesdays

    Access: 2-minute walk from Gakugei-daigaku Station (Toyoko line)

    TEL:050-5570-3475

    URL:http://aworks.m-cobo.com/menu.html

     

     

     

    NEW NEW YORK CLUB (Azabu-Jūban/ Jiyūgaoka station)

     

    @ab_fried.shrimpがシェアした投稿

    This shop was built for those who want to experience and taste New York culture in a New York atmosphere. Their signature treat is the rainbow-coloured bagel. However, they are only available on the weekends!

     

    ◼︎Information

    NEW NEW YORK CLUB

     

    Azabu-Jūban

    Address: 3-8-5, Azabu-Jūban, Minato, Tokyo

    Opening hours: 9:00 — 18:00 (Sales will end once all have been sold)

    No regular closing days

    Access: 3-minute walk from the A1 exit of Azabu-Jūban station (Tokyo Metro Namboku line)

    TEL:03-6873-1537

    Jiyūgaoka

    Address: TF 2-15-14, MidorigaokaMeguro, Tokyo 

    Opening hours: 11:30 — 20:00

    Regular closing days: Tuesday

    Access: 5-minute walk from Jiyūgaoka station

    TEL:03-6459-5669

     

    URL:http://newnewyorkclub.com/

     

     

    What are you waiting for? Get your hands on some rainbow sweets!

     
  • 7 Popular Ice Cream Shops in Harajuku

    17.February.2018 | FOOD

    Over at the MOSHI MOSHI BOX, Harajuku’s tourist information center, we are always asked about ice cream and soft cream shops. These cute and Instagrammable shops are currently experiencing a huge boom with the younger generation!

     

    Here are 7 popular ice cream and soft cream shops that you can visit during your trip to Harajuku.

     

    Eddy’s Ice Cream

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    Located in Ura-Harajuku, Eddy’s Ice Cream completely is pasted in pink and white. Wherever you turn to look, you’re going to want to take a photo. The grand menu of Eddy’s Ice Cream, where the toppings are already chosen, is super popular, but you can also customise to your liking – there are 10 cones and 3 soft creams to choose from as well as 13 different toppings. The most popular item on the menu is the “Unicorn” (¥1,200), a magical delight wrapped in pastel coloured cotton candy and milk soft cream. This one promises a new kind of sensation for the taste buds!

     

    Full Details: http://www.moshimoshi-nippon.jp/55526/2

     

    ■Information

    Eddy’s Ice Cream
    Address: Eddy’s Ice Cream 1F, 4 Chome-26-28 Jingumae, Shibuya, Tokyo (住所:東京都渋谷区 神宮前4-26-28 1F)
    Opening Hours: 11:00-20:00
    Closed: No fixed holidays
    TEL: 03-6438-9742
    Access: 10 minutes’ walk from Harajuku Station via the JR Line / 8 minutes’ walk from Meiji Jingumae Station via Tokyo Metro
    Official Homepage: http://eddysicecream.jp/

     

    Roll Ice Cream Factory

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    This unique rolled ice cream is mixed together with liquid ice cream and other ingredients on a cool plate. You can order from the regular menu or customise your own. The shop’s recommendation is the “Cookie Monster”! Not only can you take great pictures of the finished ice cream piece itself, but also the process as it is made in front of you.

     

    Full Details: http://www.moshimoshi-nippon.jp/57051

     

    ■Information
    ROLL ICE CREAM FACTORY
    Address: Just harajuku 1st floor, 4-28-12 Jingumae, Shibuya-ku, Tokyo
    Phone Number: 03-3470-0227
    Closing Dates: No scheduled holidays
    Open time: 10:00-21:00
    Official Homepage: http://rollicecreamfactory.com/

     

    Nanaya (Aoyama Branch)

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    Nanaya sells luxurious gelato made using matcha sourced from Fujieda in Shizuoka. It offers seven varying levels of matcha intensity – level 1 begins with a more moderately sweeter flavour, but as you progress up the scale to level 7 the flavour of the matcha becomes richer and deeper. The no. 7 gelato is the most popular item and claims to be the most matcha intense flavoured ice cream in the world. It uses matcha that received an award from the Minister of Agriculture, Forestry and Fisheries. It boasts a deeply rich and bitter matcha flavour inside which lies a hint of refreshing sweetness.

     

    Full Details: http://www.moshimoshi-nippon.jp/58538

     

    ■Information
    Nanaya Aoyama
    Address: Nanaya 1F, 2-7-12 Shibuya, Shibuya-ku, Tokyo
    Tel: 03-6427-9008
    Hours: 11:00〜19:00
    Closed: Tuesdays (but open on Tuesdays when it’s a national holiday)
    Website: http://nanaya-matcha.com

     

    Matcha Café Maiko

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    The same matcha – just imported from Hawaii! “MATCHA Stand MAIKO” has been in business in Hawaii since July 2016, and it has made its way to Omotesando in Japan. Matcha Café Maiko uses the highest quality matcha produced in “Harimaen,” a tea brand from Uji in Kyoto, aka the birthplace of Japanese tea. The matcha-flavored soft served ice cream of Matcha Café Maiko extracts the umami and texture of matcha to the fullest, meaning you can enjoy a matcha soft ice cream unlike any other!

     

    Full Details: http://www.moshimoshi-nippon.jp/47577

     

    ■Information

    “Matcha Café Maiko – Omotesando”
    Address: B1 of GYRE, 5-10-1, Jingumae, Shibuyaku, Tokyo
    Open: 11:00-20:00
    Website: http://www.matchacafe-maiko.jp/

    “MATCHA Stand MAIKO”
    Address: 2310 Kuhio Ave. #143 Honolulu, HI 96815
    TEL: (808) 369-8031
    Open: 11:30-21:00 ※Time in Hawaii
    Website: http://www.matchacafe-maiko.com/

     

    “Milk” – Fresh Cream Specialty Shop

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    When “Milk” opened in Shibuya it was a roaring success, bringing in 30,000 people in the first month. Fresh cream usually plays the supporting role of sitting on top of something like pancake, but “Milk” promotes it to the lead role by drawing out its flavour to the fullest. “Milk” serves a range of sweets with the fresh cream as the main acts, including “Milky Cream Chiffon Cake” (¥780), “Milky Soft Cream” (¥540), “Milky Soft Parfait” (¥780), and more. The shop is only open for a limited period, so don’t miss out.

     

    Full Details: http://www.moshimoshi-nippon.jp/54370

     

    ■Information

    “Milk” – Fresh Cream Specialty Shop (生クリーム専門店 ミルク)

    Popup Shop in Harajuku Justin
    Opening date: August 3rd ※Takeout available from August 10th
    Address: Harajuku JUSTIN Gingumae 3-25-18 Shibuya-ku Tokyo
    Open: 11:00-18:00(※JUSTIN’s normal business hour starts from 18:00)

    Takeout specialty shop in LUMINE EST Shinjuku
    Opening date: August 20th, 2017
    Address: LUMINE EST 1F Shinjuku 3-38-1 Shinjuku-ku Tokyo
    Open: 11:00-22:00 (10:30-21:30 on weekends and holidays)

    Official Website: http://www.opefac.com/milk/

     

    sorama

    sorama6

    Affogato (¥550), a definite recommendation to those people who find normal ice cream a tad bit boring. It’s made with rich wholesome ice cream that melts its way into strong coffee. Even people who aren’t adjusted to coffee can enjoy this one. What’s more is that “sorama” is a café situated away from the hustle and bustle of the busy streets of Harajuku where time flows calmer, allowing you to take a breather. It’s a place where you can enjoy more “grown-up” ice cream.

     

    Full Details: http://www.moshimoshi-nippon.jp/32960

     

    ■Information

    sorama gallery+coffee

    1-12-6 Dohi Bldg., Jingumae, Shibuya-ku, Tokyo

    TEL: 03-3423-2370

    OPEN: 9:30~11:00/12:00~19:00  (Closed: Mondays, Tuesdays, National Holidays)

    Homepage: http://sorama.tokyo/coffee/

     

    coisof(コイソフ)

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    Ice cream and dairy specialists “Morinaga Milk Industry” teamed up with “GOMAYA KUKI,” a store specialising in sesame ice cream, to open the soft serve ice cream shop “coisof.” Their sesame ice creams strive to stand superior to ice creams all over the world and are topped with colourful “oiri,” a traditional candy from Kagawa prefecture that brings good luck. Once you have one you won’t be able to stop!

     

    Full Details: http://www.moshimoshi-nippon.jp/54778

     

    ■Information

    Coisof (コイソフ)

    Address:OZ Harajuku Building 1st floor, 1-8-24, Jingu-mae, Shibuya, Tokyo

    Open: 10:00-20;00

    Telephone number: 070-1185-1309

     

    【Select Menu Items】

    ・Coi soft (white) ¥600 (tax included)

    ・Coi soft (mix) ¥600 (tax included)

    ・Coi soft (black) ¥600 (tax included)

     

    GOMAYA KUKI Website: http://gomayakuki.jp/

     

    Harajuku – the home of the “kawaii” culture. Know you know some of its most photogenic ice cream shops. So what are you waiting for? Have your fill♡

     

    ーーー

    Writer: Ellie

  • A “zoo” beside a Harajuku Denki Shokai ?! An ice cream store, “Dobutsuen” which use the motifs of animals was opened

    03.October.2017 | FOOD / SPOT

    “Dobutsuen” which sells cute animal-shaped ice cream under the theme of  “the smallest zoo of the world” was opened on the 23rd of September.

    Each item is 500 yen! Below are the items which are suitable to be uploaded on your SNS.

    05

    Buta (strawberry) Buhtaro (5oo yen / tax included)

    04

    Panda (cookie and cream) Runrun (5oo yen / tax included)

    02

    Zou (soda) Umeko (5oo yen / tax included)

    03

    Koara (Vanilla) Ocean Hiroko (5oo yen / tax included)

    06

    Tora (blueberry cheese cake) Eijikun (5oo yen / tax included)

    3 Biki no Kobuta (random flavor) (1,000 yen / tax included)

     

    Why not try these cute animal-shaped ice creams after drinking Denkyu Soda.

     

    ■Information

    Dobutsuen

    Address: 150-0001, B1F 3-20-10, Jingumae, Shibuyaku, Tokyo

    TEL: 03-6434-5074

    Business hours: 11:00 to 19:00

    URL:https://twitter.com/__doubutsuenn

     

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  • This Week’s Breakfast: French Toast at Bread, Espresso & in Omotesando

    17.September.2019 | FEATURES / FOOD

    Once thing I do at least once a week without fail is treat myself out to some delicious food or dessert. It’s very important time well spend in order to live a happy life.

     

    Today, I went out for breakfast. I got up a little earlier than usual and headed to my favourite cafe, Bread, Espresso & which is located in Omotesando.

    It’s really easy to get to: it’s just a 5-minute walk from the A2 exit of Omotesando Station. Mornings are quiet in Omotesando, you don’t see many people walking around, so it feels like a completely different place compared to its busy streets during the day.

     

    When you enter the cafe, the smell of freshly-baked bread is the first thing to hit your senses. I sat down on one of the comfy sofa-seats and ordered myself the French toast breakfast set.

    There’s plenty of space between tables, so it’s an environment that’s easy to kick back and relax in.

    Inside and outside the cafe are cute signs with that day’s recommended menu items written on them. Next time I visit I think I’ll try one of the lunchtime desserts. That’s what I daydreamed about while waiting for my French toast to arrive.

    French Toast Set w/Drink – ¥800

    The French toast has a subtly sweet scent. It’s made with one of the cafe’s popular foods: the butter-loaded bread known as “Muu.”

     

    The toast’s crusts were nice and crunchy while the middle part was fluffy. The soft bread just melts in your mouth when taking a bite, and your taste buds are treated to the sweet flavour of the egg.

    The toast is delicious as it is, and you can totally leave it at that and enjoy your morning breakfast. But if you want to take it to the next level then you can drizzle the accompanying honey over the toast, giving the sweetness an even richer flavour.

    I’m usually not good with the characteristic sweet taste that honey has, or the bitterness layered into the overall flavour, but this honey was on the milder side so I really enjoyed it.

    After my food, I enjoyed the cappuccino the barista beautifully made for me which comes as part of the set.

     

    My 1-hour morning was spent even more relaxed than usual here. It’s much different from lunchtime which is a much busier and hurried time, so I could sink in my chair and really enjoy my drink too.

     

    Waking up early and enjoying a relaxing breakfast. That’s all I did, but it helped ease my busy mind and soul. I’m a simple person, and I think I’ll be able to face my week and work hard at it after this.

     

     

    Today’s Presents

    Futsu Furu Fig Sandwich – ¥420

    Futsu Uni Fruits – ¥400

    I wanted to share the happiness between friends and family on this fine day where I got to eat a delicious breakfast. These sandwiches are packed full of fruits―seasonal fruits which are best enjoyed right now. If you’re wondering what other sandwiches they sell then be sure to visit.

     

     

    Writer: Sayuri Mizuno (MOSHI MOSHI NIPPON)

    Translator: Joshua Kitosi-Isanga

  • That Time I Got Reincarnated as a Sanrio Slime Fair Opens at Three KIDDYLAND Stores

    14.September.2019 | ANIME&GAME / SPOT

    From September 21 to October 11, three KIDDYLAND stores will be holding a fair dedicated to the anime That Time I Got Reincarnated as a Slime, which has become a big hit overseas. 

     

    The series, which was created by Fuse, aired two seasons from October 2018 to March 2019. It has been confirmed that a sequel will be made in the year 2020. Following the anime’s successful reception, a novel version of the anime series which goes by the same name was produced by GOT A CHANCE novel. More than 14 million copies have been sold so far.

     

    The story follows an extraordinary event which happened to a normal man. The main character Satoru Mikami died to random knife attack and was reincarnated as a monster called a slime. The series became massively popular once the adorable figure of the main character as a slime was revealed.

     

     

    That Time I Got Reincarnated as a Sanrio Slime: Slime Keyring (5 designs): ¥1,200 each (before tax)

    All your favourite characters have been reincarnated in a cute Sanrio-style! Head to the KIDDYLAND fair to get your hands on a KIDDYLAND-limited Slime Keyring. A large variety of new goods are being sold here ahead of any other shop and online service.

     

    That Time I Got Reincarnated as a Sanrio Slime: Cuddly Characters Badge (5 designs): ¥680 each (before tax)

     

    Come explore all your favourite characters in their adorable Sanrio form!

     

    ©川上泰樹・伏瀬・講談社/転スラ製作委員会

  • Harajuku To Open A Micro Pig Cafe Themed Around The Three Little Pigs

    28.August.2019 | SPOT

    Japan is famous for its animal cafés. If you are looking for something less conventional, then mipig cafe ー a heavenly cafe where you can play endlessly with adorable micro pigs ー might be just what you are looking for. mipig will be opening its second cafe in Harajuku in November 2019.

    With the concept of “becoming a home for micro pigs”, mipig cafe opened their first cafe in Meguro on March 1st, 2019. After just half a year, over 30,000 people visited the cafe and reservations were full every day.

     

    Check out our previous report on the Meguro mipig cafe here: P→★ (TEMPURA KIDZ) Animal Café Diary #5: Visiting Japan’s First Micro Pig Cafe ‘mipig cafe’

     

    The concept for the Harajuku branch is “entering the world of a micro pig picture book” and therefore, the cafe decoration is based on the famous story “The Three Little Pigs”. This is the perfect environment to play with the adorable little pigs and create some loving memories together.

  • MOSHI MOSHI ROOMS Opens Origami Themed Accommodation ‘ORIGAMI’ in Harajuku

    27.August.2019 | SPOT

    The second room of the ASOBISYSTEM-produced home sharing facility MOSHI MOSHI ROOMS has finally opened. Named “ORIGAMI,” the room is available via Airbnb, and is a joint-effort between ASOBISYSTEM, which promotes Harajuku culture to the rest of the world, and Rokuyon, which manages unique accommodations in Shibuya.

    MOSHI MOSHI ROOMS SAKURA 

    MOSHI MOSHI ROOMS is an accommodation service that offers concept rooms brimming with originality which you won’t find at any other hotel, hostel or home sharing facilities. The first room, SAKURA, opened in December last year, proving popular with travellers around the world with its cherry blossom theme.

     

    Joining as the second room in the series is ‘ORIGAMI,’ a room based entirely on the Japanese art of paper folding which covers the entire room at every turn.

     

    Living Room

    The cosy living room is decked out with benches and stools, furnished in the style of a Japanese tea house. Dangling overhead are lights which brighten the room with their warm colour. The light shades are in fact traditional Japanese umbrellas which help bring that quaint Japanese atmosphere alongside the colourful folding fans, matcha-making tea set, and more.

     

    Bedroom

    The picturesque room is floored with tatami where you can sit and relax on a zaisu―a traditional chair with no legs used for sitting on tatami mats. The paper lanterns and sliding doors elevate an exciting air in the room. The stairs leading upstairs are made up of chests of drawers which you can use to store your luggage.

    Both the upstairs and downstairs are fitted with mattresses spreading 2.6 meters wide which can accommodate up to 6 people in total. The mattresses are by Nishikawa which offer dreamy comfort and a high quality sleep. The mattresses can also be switched out for a different type depending on what kind of feel you are looking for.

     

    Powder Room

    The Powder Room is equipped with amenities including cotton swabs, cotton pads, and hairbands. Seat yourself comfortably at the wide table and get ready for your day or night out.

     

    Shower Room

    The Shower Room also has everything you need including shampoo, conditioner, and body soap. As well as a shower, there is also a Japanese-style Washlet toilet.

     

    Everything Else & The Amenities

    ORIGAMI has all of the living essentials. If you’re looking to cook while staying here, the kitchen has a microwave, refrigerator, plates, pans and more. There is even a washing machine.

    Guests can also rent a kimono haori. Be sure to take lots of pictures!

     

    4F Entrance – Staircase

    The ORIGAMI room begins from the staircase leading from the third floor to the fourth floor. The door is actually made of tatami mats.

     

    Building Entrance

    Our building is very easy to spot at the ground floor entrance with the giant neon sign that reads “MOSHI MOSHI NIPPON” in Japanese as well as the MOSHI MOSHI ROOMS logo on the wall.

     

    Rooftop

    Guests are free to use the rooftop which offers a panoramic view of Harajuku.

    Like SAKURA, ORIGAMI is available to book on Airbnb only. Whether you’re coming from overseas and in need of a room, are doing a staycation, or just want a place to get together with the girls, then book now with MOSHI MOSHI ROOMS.

  • Sanrio’s Cinnamoroll Serving Up Drinks at the Sky Drink Stand in Harajuku

    22.August.2019 | FEATURES / FOOD / SPOT

    Cinnamoroll’s Sky Drink Stand is finally open in Harajuku where Sanrio’s adorable white puppy will be catering drinks to your taste until August 25.

     

    The drink stand is located along Harajuku’s famous Takeshita Street.

    When you step inside you are taken soaring up into the clouds with its fluffy decor and decorations.

    Cinnamoroll can be found all around the cafe looking adorable♡

    To get a drink you first need to purchase a ticket from the ticket machine. Once you’ve got that, it’s time to head on over to the row of Cinnamoroll plushies.

    There are 27 drinks in total to choose from. You will converse with Cinnamoroll and answers his questions which will change the colour, flavour and toppings of your drink. Your specially made and unique drink will arrive bottled with a handwritten name label on the front.

    As you answer the questions you will be able to see Cinnamoroll making your drink on the tablet.

    After a short time your drink will arrive!

    Here is my cute and sparkly drink. I wrote “MOSHI MOSHI” in Japanese (もしもし) for the name tag. Mine was a delicious fizzy summery drink with blue jelly.

     

    If you go with friends then you can have fun comparing your different drinks too!

    You can get some even cuter photos at the shop’s many photo spots.

     

    And if you want to order your drink in advance then you can use the Cinnamoroll Talk app which is compatible with Google Assistant. After you say, in Japanese, “OK Google, Cinnamoroll ni Osora Dorinku Onegai” (OK Google, please give me a Cinnamoroll Sky Drink), the order window will pop up. After you’ve talked with Cinnamoroll on the app you will receive an order number to collect your drink. There are also secret sentences hidden around the store for talking with Cinnamoroll, so if you find them you can have a longer chat with him!

     

    Make your own unique summertime beverage with Cinnamoroll at the Sky Drink Stand♡

  • Harajuku Summer Festival 2019 to Take Place at Togo Shrine

    14.August.2019 | BUSINESS / SPOT

    GLOBAL PRODUCE, a Japanese event organiser, is set to sponsor Harajuku Summer Festival 2019 which will be held at Togo Shrine in Harajuku, Tokyo on August 23. Bringing together professional event producers, the festival will combine elements of traditional Japanese culture with the latest trends.

    Food trucks and stalls will open in the dozens, including appearances from the shaved ice shop Kooriya bebe which makes its fluffy shaved ice from the natural spring waters of Mount Fuji―perfect for the hot weather―as well as Ichika, a cafe known for its tapioca Japanese tea lattes made with high quality tea leaves from Kagoshima. Current popular restaurants will also serve up delicious summertime food. There will even be the Harajuku Bon Odori 2019 dance event, and the marchers for the Tokyo 2020 Olympics will also be present.

    Tokyo Bijin Project will make their first ever live appearance, a group of shining Japanese women with “wisdom, dignity and compassion” who are set to speak out for other strong women. They will talk leadership, interpretation, attending to people, the spread of Japanese culture, and more.

     

    If you are in Japan for the summer then make sure you attend all of the different summer festivals you can.

  • STRAWBERRY MANIA: Harajuku’s Cutest & Tastiest Strawberry Ice Cream | Food Review

    13.August.2019 | FEATURES / FOOD

    Hey, readers. It’s Midori again, from MMN’s editorial team.

     

    Summertime in Harajuku means the cafes and ice cream shops start serving up some seriously kawaii and tasty ice creams. It’s always nice to grab a cone to enjoy while walking around shopping, but relaxing in a cafe to enjoy it is fun too♡

     

    If the latter sounds like your kind of thing, then I’ve got a new recommendation for you. I visited STRAWBERRY MANIA recently, cafe located along Takeshita Street in Harajuku that specialises in strawberry desserts.

    You’ll find it right above the 7-Eleven on Takeshita Street. Look for the strawberries!

    There’s also a sign outside showing a few of the desserts. Go up the staircase right next to it and you’ll come to the cafe entrance.

    No matter where you turn while you’re here, your eyes will be met with strawberries. It looks so cute♡

    The shopfront showcase is shelved with lots of succulent strawberry treats. The chef whips up other desserts to order besides these too. Everything’s almost too cute to eat!

     

    For the strawberry soft serve ice cream you can pick between three flavours: milk, strawberry or mixed. I couldn’t pick between them so I went for mixed.

    The combination of the bright red strawberry ice cream and pure white milk ice cream makes for a beautiful colour contrast.

    It’s also topped with a huge fresh strawberry.

     

    I took no time at all in taking a spoonful. The strawberry ice cream has a really rich flavour. It’s sweet but has that sour kick too, like you’re eating a real strawberry. The milk ice cream has a milder sweetness and a real milky taste, the kind you’d imagine if it was sold at a farm with cows.

    Everything is packed snug into the cone right down to the bottom, making it a filling treat. It can be ordered for takeout if you like, and if you do that you can get your ice cream straight away so you don’t have to wait for seats.

     

    They serve other things besides soft serve too, like shaved ice and parfaits. There’s so much to choose from, I think you’ll be spoiled for choice! Be sure to visit if you’re in Harajuku.

  • Introducing the Kawaii Girls of the World | Kawaii Fashion Snap #4: Pink Paradise

    12.August.2019 | FASHION / FEATURES

    Welcome to Episode 4 of Kawaii Fashion Snap where we get to know all about the kawaii girls of the world and their fashion. Each girl in this series has incorporated Japanese-like fashion into their wardrobe and turned it into something of their own.

     

    Today, we’ll be taking a look at outfits that make use of the colour pink♡

     

    molly

    Currently residing in Tokyo, Molly leaves a huge impression with her T-shirt that reads “ANTI WAR” in both English and Japanese. Her stylish use of cute pastel colours throughout accentuates this fashionable look, and her pink and purple hair combined with the thick sole trainers is a match made in heaven.

     

    Molly is a big fan of the Japanese idol group CY8ER and has even gotten a photo with the group―as well as several chekki photos with Rinahamu, one of the members. Be sure to check out her Instagram @pink_morii

     

    pinkmilkteahime

    The Pinkmilkteahime has us wanting to dye our own hair blue because hers looks so cute. This co-ord may look simple at first with the single big pink t-shirt, but in fact the rest of her outfit and all of her accessories are uniformly blue, which makes her hair look even more beautiful. Even the blue and pink artwork in the background is in tune with her look.

     

    On her Instagram, she posts not only more beautiful looks, but pictures of her latest purchases too―from snacks to stationery. Follow her on Instagram @pinkmilkteahime

     

    brodie

    Brodie’s baby pink jumper skirt co-ord is kawaii supreme. She is serving us regalia princess with her frilly blouse and jumper skirt which has sweet patterns on it. And if you look closely, her white phone case has a cute flower pattern design♡

     

    If you’re look for some girly styles then we highly recommend following Brodie @vanillabwunny

     

    Mimi Usagi

    Everything about the composition of this shot of Mimi Usagi can be described as cute. She has a cute character t-shirt on, and everything from her innerwear to her skirt is perfectly pink.

    Her pink cheek makeup adds a glimmering allure and helps flaunt her clearly innate kawaii. We want to try shooting a look like she has in this photo too! Be sure to follow her @usagimimichu

     

    Alexandra Bozheskova

    Alexandra has gone for a sexy style here: her simple pink one piece is stunning and laces together flatteringly with those glittery shoes. And all of the items and accessories she has with her are pink, from the chekki camera in her hand to her shoulder bag♡

     

    Alexandra’s Instagram feed is a treasure trove of exquisite and artistic looks. If fantasy takes your fancy, then make sure you follow her @sasha786x

     

     

    If you’d like to feature in the next Kawaii Fashion Snap or know somebody that would, then follow us on Instagram and post at us with the hashtag #moshimoshiphoto. We hope you look forward to the next entry!

  • Night Party at Harajuku’s Conveyor-Belt Dessert Cafe Ron Ron for 20 Year Olds Only

    03.August.2019 | FASHION / FOOD

    MAISON ABLE Cafe Ron Ron is a popular conveyor-belt dessert cafe in Harajuku. We visited the cafe last year when it had just dropped, so be sure to check out our cover story if you want more information.

     

    The cafe has just announced a night party that is exclusive to those in their 20’s. Titled “Cafe Ron Ron 20ty’s Night Party -PINK FRIDAY- supported by MAISON ABLE,” the event began yesterday and will run every night up to September 27.

    Customers can enjoy all-you-can-eat unlimited snacks for just ¥500 with no time restrictions. For an additional fee, you can also pick from the food menu which features 5 dishes and order from the drinks menu which includes alcohol.

    Everything on the food and drinks menu is ¥500 too, making it a delicious bargain!

    Desserts are served at varying time slots from 19:00. Depending on what time you arrive or decide to start eating the menu will change which is all part of the fun!

    The cafe has also teamed up with the fashion rental shop airCloset next door so customers can enjoy dining at Cafe Ron Ron while wearing a yukata.

    You can even continue wearing the kimono after you’ve eaten so you can stroll the streets of Harajuku, go to nearby festivals and more for an exciting day out in Japan’s youth and culture hub. The yukata can be rented by people of all ages – full details on the websites below.

  • Shop in Harajuku & Omotesando With a Takeout Dessert From Q-pot CAFE

    03.August.2019 | FOOD

    The real summer is here now, and what better way to cool yourself off during your shopping spree in Harajuku and Omotesando than with a cool and refreshing takeout dessert from Q-pot CAFE?

    Melty Mousse (Peach x Apricot Seed) – ¥500 (Tax Included)

    Q-pot CAFE’s Melty Mousses are encased in an adorable jar. This one is a heavenly mix of fruity peach mousse and a smooth apricot kernel milk mousse. Laced in the peach mousse is a divine blend of raspberries and lychees. The subtle sweetness of the peach coupled with the sourness of the raspberries and refreshing taste of the lychees make this dessert a perfect summer pickup. Also hidden within the delicious mix are pieces of fresh and juicy peach.

    Melty Mousse (Mint x Chocolate) – ¥500 (Tax Included)

    This summer sees the return of Q-pot CAFE’s popular mint chocolate mousse. Chocolate and mint are always an exquisite combination, and this mousse mix proves it, fusing rich chocolate with a cool mint kick. The cute melty-looking mint chocolate at the top also gives it an appetising appearance.

    Cat Ice Creams – ¥600 Each (Tax Included)

    Also returning once more this summer are Q-pot CAFE’s adorable cat ice creams, a mix of ice cream and various toppings. Choose from strawberry, vanilla or chocolate.

     

    All of these desserts will be available to buy from August 5. They are all super cheap and are perfect for getting for takeout and walking around Harajuku and Omotesando. Be sure to stop by if you’re planning a shopping trip there this summer break.

  • Wrap Yourself in Harajuku Fashion With These New Stores Opening at Laforet Harajuku

    01.August.2019 | FASHION / SPOT

    Laforest Harajuku is getting a revamp towards the end of August with new stores as well as renewals of current stores. The revamp aims to “promote Harajuku’s uniqueness and creativity.”

     

    August 24th – RENEWAL OPEN

    <Floor 1F> Vivienne Westwood RED LABEL Concept Store

    Vivienne Westwood is fusing the Japanese branches of its prêt-à-porter Red Label and Anglomania collections to serve up the all-new Vivienne Westwood RED LABEL branding. Japan will get its very first Red Label concept shop at Laforet Harajuku on August 24 which will act as the flagship store where they will sew to perfection a very special capsule collection that will offer a unique and exciting clothing consumption experience.

     

    August 23rd – NEW OPEN

    <Floor 4F> Charles Chaton

    After the success of its first ever pop-up shop in March 2019, girly brand Charles Chaton is setting up a permanent store in Laforet. The brand’s concept is “Girl, Forever!” which caters to girl culture and offers up items which it hopes that will catch the attention of girls in 50 years to come. The store’s slogan at Laforet Harajuku is “My Sweet Home” with which it will sell cute, comfortable and casual everyday clothing.

     

    August 23rd – NEW OPEN

    <Floor 2F> starblinc

    starblinc are set to showcase “cute pop age of the 1960’s” with bright colours and flashy silhouettes, combining nostalgia and futurism to create an entirely new style. Look forward to diving into the unique future retro world of starblinc on August 23.

    There are plenty more shops opening at Laforet Harajuku in addition to these ones, so if you’re in Tokyo this summer, get ready to stock up your wardrobe.

  • Vegan Bubble Tea Arrives at Harajuku’s BOTANIST Tokyo Tea Stand

    30.July.2019 | FOOD

    For the whole month of August, the BOTANIST Tokyo tea stand in Harajuku is serving two different tapioca bubble tea beverages. Just 100 of each will be sold each day.

    The two delicious drink flavours include “Butterfly Pea Soy Milk Tea” and “Matcha Milk Tea.” Both beverages are made with high quality tapioca pearls from bubble tea store Bull Pulu who serve up Taiwanese pop culture with their tasty menu.

     

    Vegans shopping in Tokyo’s Harajuku and Omotesando areas will be excited to try the vegan-friendly Butterfly Pea Soy Milk Tea. Both of the drinks are also sold in eco cups and come with paper straws.

    Tapioca Butterfly Pea Soy Milk Tea – ¥600 (Tax Included)

    The vegan-friendly option is a combination of bright and colourful butterfly pea tea and soy milk. It’s laced with a tropical coconut syrup for enhanced flavour.

    Tapioca Matcha Milk Tea – ¥600 (Tax Included)

    The matcha milk tea is a combination of rich and smooth matcha foam and milk. It’s mixed with a fragrant hazelnut syrup.

    Both drinks are takeout only and are available to buy on the first floor. If you fancy a little refreshing drink while strolling through Harajuku then be sure to visit BOTANIST Tokyo.

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