Discover the latest Japanese cosmetic trends at @cosme Beauty Awards 2017
10.December.2017 | FASHION
The @cosme Beauty Awards 2017 have been announced, bringing together the latest beauty trends in Japan.
One of the main areas to draw attention to is the Best Cosmetic Award which is based off the products with the most support from public comments as featured on the make-up & beauty website @cosme.
The desire to buy more female beauty products shot up this year, so the winning trends granted their wishes by releasing lots of items that enable one to look beautiful without trying too hard.
The grand prix winner of the best cosmetic category went to the lip product brand OPERA for their “Lip Tint” which received overwhelming praise. Their lip tint is moist, vibrant and comfortable.
Multiple items shined in first place with a total of selected to win the same award, including the high quality yet inexpensive base make-up item “Radiant Cream Concealer” from the charming NARS and the “Colour Stay Make-up” liquid foundation from the colourful Revlon.
Detailed information on the best cosmetic rankings and each award can be found on the official @cosme Beauty Awards 2017 webpage, so use it for reference and get up to date with the latest in Japan’s cosmetic trends.
Help Me Choose! Japan’s Trending Makeup #2: Yurippa’s Repeat Cosmetic Pickups♡
This is my first ever series I’ve ever been put in charge of as a writer and model.
As long as you’re stocked up on these items, you’re good to go. In this special edition, I will showcase cosmetics that I’m a repeat buyer of and would definitely buy again.
The first thing I should mention is my skin type.
・I have tough skin and so it doesn’t blemish easily
・It becomes dull when I have lack of sleep
・With my combination skin, it’s easy to spot oily areas (T Zone) and dry areas (around the eyes, U Zone)
Using my knowledge of various cosmetics and methods I have tried I would like to showcase my recommendations. (Don’t worry if you don’t have the same skin type as me as some of the items I have picked can be used with other types too, so be sure to take a look.)
Finally, you’ll be happy to know that these can be used during all seasons.
So, ready to give it a go?
▶︎Dior Capture Youth Series
Quickly and actively delays the appearance of signs of ageing. This series was created to retain youthful looking skin. There are six serums to choose from which cater to different skin conditions. Each can be used on their own or in combination with your own serum products. I’ve made a custom serum for myself by combining two different types.
1. Intense Rescue Oil (30ml) – ¥12,420 *Photo is my own. Price shown is as was on the day of purchase.
(Effective against dry skin and helps maintain moisture. Supplements lipids.)
2. Glow Booster (30ml) – ¥12,420 *Photo is my own. Price shown is as was on the day of purchase.
(Rich in Vitamin C. Leaves skin glowing and feeling invigorated.)
For face lotion, I use 3.Enzyme Solution. It has a refreshing water-like texture and leaves skin moist. Good to use on skin that favours serums in this series.
Enzyme Solution (150ml) – ¥7,452 *Photo is my own. Price shown is as was on the day of purchase.
For cream, I use 9.Capture Youth Creme. It doesn’t remove the face lotion or the serum and doesn’t feel sticky.
Capture Youth Age-Delay Advanced Creme (50ml) – ¥12,420 *Photo is my own. Price shown is as was on the day of purchase.
It’s safe to say that after using this series, I don’t even know what dry skin is anymore. It really is that effective!
5. Lumière Vital C (30ml) – ¥8,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
6. Ideal Oil (30ml) – ¥6,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
FEMMUE is a really popular brand right now from the hub of beauty, South Korea. Firstly, it’s steeped in fragrance. It’s rich in floral scents like perfume. Simply holding the bottles fills you with a feeling of satisfaction. It leaves your skin feeling clear, smooth and glowing. And though it’s a thick oil, the skin absorbs it extremely well. 10/10 from me!
I might recommend it to girls who’ve just stepped into adulthood, girls who want to look sexy, and those who want to be popular! It’s perfect for skin that blemishes easily.
7. Innocent Skin Serum (20ml) – ¥8,424 *Photo is my own. Price shown is as was on the day of purchase.
This serum contains sericin which comes from silkworm cocoons. Sericin ensures your skin is moist and is gentle on the skin. Despite being a beauty product the texture of this serum is really silky (like water!) and will leave your skin soft and healthy.
Personally, I recommend using it as a booster serum! It’s an easy way to nourish the skin before putting on any makeup. It will also help things like face lotions and milky lotions soak in better. The serum itself soaks into your skin nice and quickly so it won’t ruin your makeup. Its warm matte texture and colour will leave you looking soft♡
4. Kiehl’s Ultra Face Cream (49g) – ¥4,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
This cream spreads lightly on the skin. It’s also very clear to see that it lets no moisture escape…! That’s how dense this cream is, it’s like it adds a cover to your face. It also doesn’t clear away face lotion or any beauty essences. It reaaally moisturises your skin. This is my 5th or 6th time buying it.
8. Kiehl’s Ultra Face Cleanser – ¥2,800 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
This can be used on any skin time. (It’s also good for people with eyelash extensions!)
It’s a gel-type cleanser. What’s good about it being gel-type is that cleans off better than oil and yet doesn’t take in unnecessary moisture from the skin. You also don’t get that stretched feeling after you wash your face. This can really be used all season and by anyone. I haven’t used any other cleansers the past three or four times. It’s one I can trust.
Be sure to check out my recommended lipsticks from last time too!
8. Quick Lash Curler (Transparent Type) – ¥680 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
I often use this as a top coat. It makes it harder for your eyelashes to sag and can be used with any kind of mascara. You get a great product for a cheap price, so there’s no need to feel guilty about picking up something cheap. You’ll end up picking it up multiple times a day, and the cosmetic pouch one stick comes with is sure to come in handy too!
2. Sensibio H2O – ¥1,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
This is a cleansing water to be used with sensitive skin. Pour some onto a cotton pad and simply wipe to remove your makeup without any unwanted excess being left on. It’s a super convenient product to have during those times when your makeup need a quick fix up. It’s often used in makeup shoots too! They have both small and large bottles, so try starting from the handy mini size first ☺
1. Strobe Cream Peachlite – ¥4,500 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
A glittery pink cream that feels comfortable on the skin. When used as a base for your makeup it will brighten your skin, or when used as a highlight it will glimmer in the light on your shiny skin. It might be nice to add to the décolleté or when you are exposing skin too to add a little something. This item has many different uses!
3. Long Keep Base UV – ¥2,800 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
This product can won’t blemish skin at all even if it’s been working all throughout the day. It goes on gently and soaks up quickly. This means it can be used when you don’t have much time, such as when you’re in a hurry in the morning. It feels so light it makes you wonder whether you’ve even put any on! It also holds up well against sweat and oil so I highly recommend it for the coming season! (It’s been a No. 1 best seller for 9 years in a row.)
As a footnote, I’ll just add that I’m actually a model for Primavista’s products and I’m really glad I discovered them.
5. TOUCHE ÉCLAT BLUR PRIMER 1 – ¥6,300 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
This is a makeup base that has gold pearls in it. It fixes the uneven parts of the skin to make it uniform making it perfect for foundation. It has a semi-matte consistency and the goal pearls give your skin a gorgeous gloss.
10. LE CUSHION ENCRE DE PEAU B30 – ¥7,500 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
This is the covering power, moisturisation and texture I wanted! It feels very light on the face, so much so that it feels like you have none on, but it’s the opposite of useless―it covers the face completely. As expected of them. It’s easy to put on too, just pat it onto your face with a sponge. It’s very durable too!
4. Smooth Skin Cover – ¥4,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
This too is a makeup base and evens out the odds of your face. It’s silky and makes you look extremely beautiful so it’s the perfect accompaniment to makeup. It also thankfully contains SPF20 and PA++ and is free from ethanol, colouring agents and synthetic fragrances, making it kind to skin. I would also recommend it to people with weak skin. This is my second pot ♡
6. Grandiôse Mascara (Volume Type) BK – ¥4,200 (Before Tax)
The rose design of the cap is so cute! This is the No. 1 easiest product to coat. The shape of brush has been carefully calculated to curve with your eyelashes. It does nothing short of bolstering the volume of them. It has also received high praise for how easy it comes off with hot water. But it doesn’t blot either. This one’s for those who want to emphasise their gaze♡
7. Lash Power Mascara Long-Wearing Formula BK – ¥3,780
We can all relate to mascara becoming clumpy. This formula entwines with each eyelash hair to give big, beautiful eyes. It makes you feel good when applied. Though this is my third time buying it it never fails to make me say out loud to myself, “Wow, how beautiful.” You don’t have to worry about sweat or oil either, plus it comes off easily with hot water♡
9. Hyper Sharp Liner BK – ¥1,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
I have loved and used MAYBELLINE since I was a high school student. I’ve used many different eyeliners but always end up returning to the same place. The Hyper Sharp Liner is easy to draw with, doesn’t smear, and the tip of the brush is thin and soft, so drawing on cat eyes is so much easier now. It’s perfect! Get it ASAP!
What do you think of my list? The categories are a bit jumbled, but I have listed all the items I highly recommend.
A lot of the items I’ve presented are expensive, but even if they are pricey, the quality is good and the effects they have really work! I wonder if the reason for people in their teens and 20s focus so much on skin care is because they have seen the speed at which you can revitalise your skin, or have the power to ‘rebirth’ oneself.
My skin is changing entirely now compared to back when I thought it was okay to not take care of it. I want to make more recommendations to people at my age and invest in my future self.
Be sure to reference this last, and thank you for reading! Until next time ☺
Translator / Joshua Kitosi-Isanga
Yuri Suganuma is a model with a high fashion sense that has been picked up by various magazines. She receives much love and support from girls of the same generation as her to whom she is known by her nickname “Yurippa.” She has a huge influence across her social media. Recently, she has stepped into other fields outside of modelling, such as appearing in TV shoots and in music videos. She is skilled in make-up and involved in the development of cosmetics.
Help Me Choose! Japan’s Trending Makeup: #1 Lipsticks Loved by Everyone!
This is my first ever series I’ve ever been put in charge of as a writer and model.
Moshi Moshi Nippon is where I start!
To briefly explain my makeup history, I first became interested in makeup when I was in elementary school after I went to a drugstore and saw cosmetics all lined up. After entering middle school, I was an awkward girl hooked on eyeshadows. I realised in high school that unique people get a lot of attention, and so I wanted to learn more about makeup. Every week, if I had a free moment, I’d pop down to the department store and little by little, deepened my knowledge about cosmetics. At around the age of 22 or 23, I achieved my certification as a “Cosmetics/ Skincare Meister”. (There’s still a lot to learn though…)
At 23, I started writing a series of my own about makeup!
Even if it’s just a little bit, I want everyone to feel like they can use my articles to help themselves find their favourite cosmetics.
As this is my first ever business, I was obviously quite nervous about a few things.
As the impression that makeup leaves, and everyone’s individual tastes can always completely change in an instant, I made this report which puts the spotlight on lipsticks that are suitable for a range of people!
These are recommendations by Yurippa!
These lipsticks are perfect for spring and summer!
If you’re looking for stylish yet affordable lipsticks, join me and take a peak of my world of makeup through my eyes!
▽ Yurippa’s recommended lipsticks!
・3CE MOOD RECIPE MATTE LIP COLOR #909 ￥2160
Feels like a cream when you spread it on your lips.
A matte finish colour that sticks to your lips.
Very good colouring
Slightly deep red coral…
Gives an adult-like impression!
Coordination ideas: Perfect highlight for an all black outfit or a white shirt, or all navy look. I think it would make a great contrast with blue!
Suitable for all skin types (yellow base, blue base)
No matter where you go, you’ll be complimented for your lipstick coordination ♡
To buy this, search for ”3ce” lipstick
It’ll be somewhere around the 4th or 5th link down. Look out for the product number #909.
This is a very popular lipstick!
Matte finish wine purple colour.
Deep with an edgy finish.
M・A・C lipstick colours are very defined and difficult to rub off!
You don’t even need to top up very much throughout the day.
（Right）Chili (MINI size) ￥1404
This is an orange brown matte lipstick.
There are many models these days who use this colour.
If you are not sure what colour suits you, you can play it safe with this.
All these lipsticks smell like vanilla.
※M・A・C lipstick is sold at some stores.
・CHANEL Rouge, Allure, Velvet series ￥4536
These are also matte lipsticks.
If you compare the feel of 3CE and M・A・C lipsticks, you’ll find they both have a different matte texture.
You can really feel the moisture in this!!
A smooth, matte finish.
I’m way too keen on this series. I mainly have lipsticks from the colour version.
The texture, quality of colour, and the exquisite choice of colour is what makes this lipstick so addictive!
（Left）No.58 Rouge Vie
Deep, strong red
（Right）No.61 La Secrete
▽2019 Perfect for spring and summer Lip
・ADDICTION Lipstick Sheer 003 cherry cherry ¥3024
Finally here’s a non-matte lipstick that I like! Haha…
But despite I love matte lipsticks so much, this lipstick just has the cutest texture! I fell in love with it at first sight.
The transparency is perfect for the shade of red.
Despite the strong red colour, it is rather transparent, giving a “pop” look.
The more you apply, the cuter your lips!
How about wearing a white shirt to match your red lips?
…or a patterned shirt, woven bag and denim bottoms??
Allow yourself to be driven by the wild feeling of spring and summer fashion. This lipstick is a must for your handbag!
I really want to wear cherry earrings to match the lipstick!
・shiro ginger lip butter（lip gloss）9C06 copper brown ¥4104
A matte brown-orange.
This is quite a fashionable colour that will make you appear more like an adult.
A lip balm and gloss in one! No need to apply a balm as a base to stop your lips from drying out.
The shade is rather nice and the colouring is perfect.
The small touch of gloss will make you seem more adult-like ♡
It has a smooth texture and spreads smoothly!
The natural scent of ginger makes it seem just like an organic cosmetics product like “shiro”.
Look no further for a lipstick you can use all year round!
The new colours came out on 7th March as a product not just for spring and summer, but also autumn and winter.
・Celvoke Enthrall gloss 03 ￥3024
Orange/brown, glossy and plenty of moisture.
This will give you the plump lips that every girl wants!
As the colour is quite toned-down and dark, use a subtle amount of eyeshadow, give your cheeks a matte finish and your lips will become the glossy accent to finish your look!
▽ Stylish yet affordable!
・CANMAKE Lip Tint Matte 03 rose ￥650
This is a rather girly rose pink.
Although this is a strong-coloured lip tint, it holds moisture so you don’t have to worry about your lips drying out.
Spreads completely over your lips perfectly.
You would look so cute if you combined this with a floral outfit or gingham checks♡
04 Terracotta red
・INTEGRATE Silky Matte Lip（Lip/cheek colour）PK384 ¥1296
Bright coral with a slight glossy semi-matte finish.
This is a fresh colour which will brighten your face.
Enjoy the light texture as you apply it.
As you can colour both your cheeks and your lips with this lipstick, this is perfect for those of you with busy mornings or those of you who are not good at makeup and are uncertain of how to balance colours!
This is an easy way to achieve a balanced look!
～ <Extra!> If you get your hands on this you should celebrate! ～
Pat McGrath is a hair and makeup artist. She owns the makeup brand “Pat McGrath”♡
She still hasn’t been to Japan.
She is involved in famous fashion show brands and collections and is a hair and makeup specialist.
From the packet design, these products overflow with cuteness!
The smooth matte lipstick is absolutely perfect when it comes to durability and colour.
This high-quality lipstick is a leading lipstick ー no doubt about it!
Just how people buy CDs because of the awesome CD designs, you might end up getting this just for the packaging!
・Pat McGrath MATTETRANCE LIPSTICK
Elson 2 (The Perfect Red) ¥4752
Omi （Mid-tone Rose） ￥4752
（The packaging and the lipstick are just so beautiful!）
You can purchase these online.
I don’t think there’s many people who use these lipsticks!
If you have them, you can boast about your fashion to others! ☺︎
…and that wraps up my personal lipstick report!
I didn’t even realise that I wrote an entire report…
I want to continue with a second and even third series!
I aim to write these reports in a style that creates a close connection with my readers.
If you want to ask questions or need advice, I’m making an advice corner where you can reach me personally!
Let’s be friends!
Writer / Model Yuri Suganuma
Photographer Haruka Yamamoto
Make & Hair Yusuke Hashimoto
Switching on my silky-smooth and dazzling self with makeup
26.December.2018 | FASHION
Makeup is the habitual routine I use to affirm myself every morning. I borrow just a little magic that cosmetics offers to add to my natural self. Let’s all start a healthy makeup schedule together―one for the women out there so they can go about silky-smooth.
The rising root of strength from within
Just a spoonful of wildness – without overdoing it. Those nonchalant, accidental gestures so beautiful as to be enticing. Natural but strongly attractive. Having skin that will make anyone spontaneously want to touch it.
No soft spot left unturned. By relaxing your face, that gentle femininity will flow out. That simple and cool girl smile without anything put on will inspire with its transparency.
Make up your face with highlighter, using no foundation. Bring out a wildness using a grey mascara base with fibres on your eyebrows. For lips, make them look healthier with gloss.
Clockwise from the top left: ①ADDICTION Sheer Pressed Powder,②Dior Addict Lip Maximizer, ③THREE Pressed Eyebrow Duo, ④Elegance Eyebrow Slim, ⑤RMK Super Basic Liquid Concealer, ⑥FLOWFUSHI Mote Mascara, ⑦ADDICTION Tint Lip Protector
Limited edition lipsticks presented in a book-box from clé de peau BEAUTÉ
11.November.2018 | FASHION
The lipstick is presented in a book box, accompanied by an original story, with illustrations by Aiko Fukuda.
Their corporate logo is an illustration of a key to “Unlock the power of your radiance” for women who wear their genuine lipstick. Two special lipsticks from their collection, selected by texture and color, will be available in this gift set.
This makes for a gorgeous gift for your loved ones or yourself. Have a wonderful holiday season with lipsticks of clé de peau BEAUTÉ
Clé de peau BEAUTÉ rouge à lèveres
Release date: November 21 (Wed) 2018
Stores: GINZA SIX, Omotesando Hills
Price: 6,000 (without tax)
Color: n5(Camelia), Cachemire103(legend)
Clé de peau BEAUTÉ brand site: http://www.cledepeau-beaute.com/?rt_pr=trc30
Ukiyo-e Soap On Sale at SOLEIL TOKYO Pop-up Store in Shinjuku NEWoMan
08.August.2018 | FASHION
A brand of Ukiyo-e themed soap by Hinata Hina is currently on sale at the SOLEIL TOKYO pop-up store in Shinjuku NEWoMan, a huge shopping mall packed with fashion boutiques, food shops, cafes, bakeries and restaurants, and more. The soap is available until August 16.
The soap was created with the Edo period in mind. There are two different gift packages being sold in addition to three new designs available in early limited stock before they go on general sale.
The soap is a fusion of original lactic acid bacteria which enables a luxurious marshmallow-like foam when lathered that’s gentle to the skin, opening your path to looking beautiful like those in the ukiyo-e illustrations.
The soaps are made in Japan and are made using only the necessary ingredients. They are made simply, use no synthetic surfactant and are odour-free. This is all replaced with natural ingredients like plant lactobacillus, yeast, honey, and olive oil.
They make for a perfect souvenir for Japanese, so be sure to check them out if you’re in Shinjuku.
Namie Amuro Promotes New Visee Product for the First Time in 20 Years
13.May.2018 | FASHION
Namie Amuro has been selected to promote the third new product from the popular cosmetic series Visee – their Color Impact Liquid Liner.
This is the first time Namie Amuro has worked with Visee as the face for their commercials in 20 years, the first being back in 1997. At the time, girls who yearned to have the same make-up as her filled the streets, and became known as Amura’s (アムラー) i.e. young girls who imitate the style of Namie Amuro. Blue eyeliner was one of the looks especially popular with Amura’s.
Fast forward to almost 20 years today, and the colour decorating Amuro’s eyes now is a light pink, which gives an energetic, spicy and sexy transparent look. It’s different from back in the day and instead cute in a more devilish way. It’s also faithful to her as a person today.
The new product to go on sale is the Color Impact Liquid Liner, solid one-brush colours which serve to give your eyes a striking look.Because it’s easy to draw with thanks to the thinness of the brush, as well as its durability, you can draw everything from intricate lines to cat lines without it smudging. In addition to the 6 standard colours, there’s also limited edition orange and khaki too.
The ALL TIME BEST Project website will continue to release lots of content about Namie Amuro until the day of her retirement in September. Be sure to check it out.
Naomi Watanabe Appointed Brand Ambassador of “Shu Uemura” Cosmetic Line
12.April.2018 | FASHION
The vivacious and colourful Naomi Watanabe, whose career spans a wide selection from acting to comedy and fashion designing, has been appointed as a brand ambassador for Shu Uemura, a make-up artist brand that hailing from Tokyo.
Naomi Watanabe is an entertainer that thinks outside the box. She enjoys make-up and fashion freely in her own way and continues to promote positivity. She loves herself for who she is and cherishes her individual beauty. Her overwhelming performances also do not fit into a single mold. She brings new ideas to the table and breaks down stereotypes. All of this has garnered her much attention and she has captivated not only the people of Japan, but around the world. Through its future collaboration with Naomi Watanabe, Shu Uemura – which pursues the question of make-up that brings out the individual beauty of people with its free-thinking – wishes to further advocate the limitless possibilities of beauty that doesn’t fit the standard.
For their first project, they have teamed up with French jewelry and accessory brand Yazbukey to create the Mattitude Collection, an evocative range of limited-edition lipsticks set to release on April 27. By wearing matte lipstick, they will draw out a girls’ real qualities, which they theme as ‘Sexy,’ ‘Lovely,’ ‘Funky’ and ‘Edgy.’ Naomi Watanabe helped design these four looks. Putting on any one of these lipsticks will change a girl’s appearance entirely.
Naomi Watanabe Comment:
“Shu develops a wide selection of colours. Their passion for cosmetics really shows, so normally even I go and buy from them as a customer. They really have a lot of colour usages, so I’m always excited when I go to the shop. Like ‘Hm, let’s try combining this and this next.’ To me, make-up is something that I can use to express myself by combining things together. I challenge myself to different combinations. I want to draw out an individuality ¬¬¬¬¬that suits me. So I want everyone to try lots of different make-up for themselves too!
Make sure to check out Shu Uemura and Naomi Watanabe’s collaboration!
Japanese Cosmetic Brand “Makanai Cosmetics” Introduced in French Department Store “Printemps” in Paris
Japanese cosmetic brand Makanai Cosmetics, based in Kagurazaka in Tokyo, currently has its products for sale in the French department store Printemps located in Paris. The display was introduced to the store just last month on July 17th.
Makanai Cosmetics was established over 100 years ago by female workers in the gold leaf foundry. They worked in extremely hot and dry conditions and needed a way to protect their skin from their work environment, and so they made their own cosmetic brand. The brand went back and forth through trial and error to create the best product possible, and so the brand itself is packed with expert knowledge that has been handed down for over a hundred years.
Printemps is France’s representative department store with a history spanning more than 150 years and one that has continued to be updated. Makanai Cosmetics is the next line to be introduced to the shop. They are serving up their selection in BEAUTYSTA inside the three floor shopping complex, a beauty space lined with the most gorgeous latest and best carefully selected products to evoke the fun that comes with beauty and shopping.
Makanai Cosmetics can be found on the first floor, which can be called the face of the store itself, ready to greet customers with cosmetics all the way from Japan.
Printemps is a designated historical site that consistently draws attention from all over the world. That means Makanai Cosmetics is sure to thrive being in such a prominent location.
AVANCE×Doraemon’s mascara & eyelash serum is now on sale at Roppongi Hills
30.July.2017 | FASHION
“TV Asahi・Roppongi Hills Summer Festival SUMMER STATION” is now being held at Roppongi Hills. The makeup company “AVANCE” and “Doraemon’s” collaborative items, a color mascara “Rush Serum in Mascara Doraemon” and an eyelash serum, “Rush Serum N Doraemon” are now on sale.
The “Rush Serum in Mascara Doraemon” can be used as two colors and consists of high quantity cosmetic ingredients. You can take care your eyelashes even when you have make up on. “Rush Serum N Doraemon” is one of AVANCE’s popular items. It also consists of high quantity cosmetic ingredients.
It will protect your eyelashes and keep them in a healthy condition. Both items are in special collaborative bottles with Doraemon. You can also get a glitter pouch made of plastic. This cute pouch will for sure interest people.
Both items can be bought at Tereasa Shop located on the first floor of TV Asahi’s building. These items are very popular and it is expected that they will be sold out soon! So, don’t miss this change to purchase these items!
Discover the perfect way to pucker up at PAUL & JOE BEAUTE popup shop at Isetan Shinjuku!
26.July.2017 | FASHION
Isetan Shinjuku main store’s first floor = The Stage is home to the “PAUL & JOE CIRCUS” popup shop of “PAUL & JOE BEAUTE” . The pop up shop will be open from Wednesday 26th 〜 Monday 31st July.
The cat-shaped lipstick limited edition set will be launched alongside advanced lipstick sales on Tuesday 1st August nationwide!
Fill up on your style of fascinating cat-shaped lipsticks with the special “LIPSTICK TRIO” set which is only available at the limited edition sale of this popup shop. This three-piece set includes two limited edition colours of cat-shaped lipsticks and lip treatment. Thirteen varieties of lipstick cases are also being sold, seven of which include Isetan Shinjuku animal circus designs. From the thirteen designs, you can select three for your own personalised LIPSTICK TRIO.
As a limited edition sale event, if you purchase the LIPSTICK TRIO, you will receive an original gift box. There are three designs from which you can choose! Those who spend more than ￥10,000 will receive a limited edition original tote bag!
You can purchase the LIPSTICK TRIO limited edition set from Wednesday 26th July from Isetan Shinjuku or from their online shop. There is also an Instagram and Twitter campaign running! By posting photos of the event venue, limited edition products from the event, or photos with a PAUL & JOE CIRCUS theme during the limited event period, you could be the lucky winner who is presented with a lipstick set that contains 25 colours and a case!
PAUL & JOE CIRCUS is providing you with lipsticks that can only be found here and much more! This is your chance to enjoy PAUL & JOE cat-shaped lipsticks! Snatch up the opportunity for a LIPSTICK TRIO asap!
Seal Your Makeup With One Spray of “Majolica Majorca Wonder Fixer”♡
22.July.2017 | FASHION
Majolica Majorca is a self makeup brand that opens the door to a girl’s inner “kawaii”. The company are launching a new fixing mist called “Wonder Fixer” that seals and completes your makeup.
The new fixer mist by Majolica Majorca is a new vision created in collaboration with Don Quijote that meets the needs of young girls seeking to bring out the cuteness of themselves even more.
To use the Majolica Majorca Wonder Fixer, simply spray a puff of the mist onto your completed makeup to create a transparent veil that will seal it all in place. By spritzing some onto your morning makeup, not only will it protect your foundation, but the rest of your makeup too such as on your cheeks. It’s the magic mist to maintain your work ♡ And not only does it control sebum and protect your skin, but it leaves it looking fresh and youthful, making it a must-have item for summer.
What’s better is that it’s super easy to use! Just spray onto your face after applying your makeup and lightly dab with the palm of your hand.
If you’re in need of something to seal in your makeup this summer, then you should look no further than Majolica Majorca♡